Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

CNNMoney
AT&T, fresh off its WarnerMedia deal, unveils new advertising business
CNNMoney
The idea, AT&T CEO Randall Stephenson said, is that "if you can make the premium video side operate and behave more like the digital side, people will invest more and be excited about the advertising model on that side." In the not-too-distant future, ...
AT&T Unveils Xandr, Its Answer To The Future Of AdvertisingAdExchanger
AT&T names new advertising company "Xandr"Axios
AT&T unveils new advertising businessKXLY Spokane

all 76 news articles »

CNBC
Google is ending its sweeping ban on cryptocurrency-related advertising
CNBC
Google is ending its sweeping ban on cryptocurrency-related advertising. 20 Hours Ago. Google announced it was ending its ban on cryptocurrency-related advertising. The updated policy allows for advertisers all over the world, but the ads can only run ...

The Verge
Google to allow certain cryptocurrency advertising next month
The Verge
Google will resume accepting cryptocurrency-related online advertising after previously banning such ads earlier this year, according to a report from CNBC today. Lifting the ban will allow regulated crypto exchanges to purchase ads through Google's ...
Breaking: Google to Reverse Crypto Ad Ban for Exchanges Advertising in US, JapanCointelegraph
Google relaxes its stance on crypto-related advertisingThe INQUIRER
Google ends cryptocurrency ad ban — but only for certain kinds of adsCNBC
Xinhua -City A.M. -ZyCrypto
all 201 news articles »

Business Insider
What you need to know in advertising today
Business Insider
On Monday night, Kevin Systrom, CEO of the Facebook-owned photo-sharing app, announced that he and fellow cofounder Mike Krieger were departing the social media firm. His statement came after a report from The New York Times that the duo had quit, ...
Statement from Kevin Systrom, Instagram Co-Founder and CEO – Instagram - Instagram PressInstagram
Instagram's Co-Founders to Step Down From CompanyNew York Times
Instagram Founders Depart Facebook After Clashes With ZuckerbergBloomberg
Twitter -American Civil Liberties Union
all 2,321 news articles »

Digiday
Outdoor advertising braced for its programmatic moment
Digiday
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the characteristics inherent in digital advertising.

Easy Visual Launches App For Targeted Advertising Reach Through Smartphones
Odessa American
Recentresearch indicates that consumers spend 25% of their total offline and online media consumption time on mobile phones. However, advertisers spend only 12% of their budgets on mobile ads. Mobile advertising is unappreciated by some brands and it ...

Recode
Billboards — yes, billboards — are having a heyday in a digital world
Recode
But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday. Ads on billboards, buses and at venues like baseball stadiums are expected to see record spending this year. Worldwide ad spend on so-called “out-of-home ...

Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion
MarTech Series
More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising network EasyVisual has announced the launch of Banners App on September 9th ...

and more »

RichmondBizSense
The Pitch: Advertising and marketing news for 9.25.18
RichmondBizSense
Barber Martin Agency released its latest campaign for Virginia Lottery. The “Spin on Scratching” campaign includes a 30-second TV spot featuring longtime game show host Wink Martindale hosting a game show in the middle of a convenience store to ...

MarTech Series
Bold Ideas Need a Bold Platform to Push Out-of-Home Advertising Forward
MarTech Series
The Outdoor Advertising Association of America (OAAA) and its members have initiated a national out of home (OOH) campaign designed to inspire and excite the ad industry about OOH's power, value, and significance in today's digital world.

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Media Planning: Smart Choices for Your Success

Media Planning for SmartiesYou say you're ready to advertise. How... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints... Read More

Offline Advertising Tips

Since most of us are always online and our business... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More