Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Festive advertising expected to grow 12% up to Rs 20,000 in 2019  MoneycontrolDespite a slump in consumer spending and slowdown, festive advertising is expected to grow at 10-12 percent over 2018 to touch as much as Rs 20,000 crore ...
12 Strategies To Keep In Mind When Designing Advertising For E-Commerce  ForbesUnderstanding the strategies that work in e-commerce marketing requires a more in-depth examination of the medium and its products. Follow these tips for ...
Climate facts subject to rules on partisan advertising in Canada  Science MagazineEnvironmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...
JioSaavn adds two new display-advertising units to its service  Music AllyIndian music-streaming *service* JioSaavn is adding a pair of new ad units to boost its revenues from its free tier. They're called Maximus and Showcase, with the ...
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunchTwitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...
What You Need to Know About Advertising on TikTok  Social Media TodayTikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...
Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  ForbesIn an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.
NHS to create new £150m advertising and marketing services framework  The DrumThe National Health *Service* (NHS) is to create a new advertising and marketing services framework valued at £150m.
Weak Ad Market Slams Advertising Bellwether Focus Media  Caixin GlobalOutdoor advertising specialist Focus Media said its revenue sagged and profit plunged in the first half of the year, as the industry veteran faced twin headwinds ...
Twitter bans advertising from state-controlled news outlets  EngadgetTwitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...
Facebook unveils tool that allows users to curb targeted advertising  Financial TimesFacebook has launched a long-awaited privacy tool that will allow users to prevent websites from passing on their data to the social network for the purposes of ...
Nine sees a better advertising market from September  AdNewsJuly was weak but August is better.
Weedmaps to stop advertising unlicensed pot businesses  Star TribuneThe major online pot shop directory and cannabis marketplace Weedmaps announced Wednesday that it will no longer allow black-market businesses to ...
APAC leaps ahead with in-app mobile advertising  WarcThe Asia Pacific region has overtaken Europe and the Middle East for in-app advertising impressions, according to a report from PubMatic.
Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNETIt's one more criticism of the e-cigarette industry's effect on young people.
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud  GlobeNewswireREDWOOD CITY, Calif., Aug. 20, 2019 (GLOBE NEWSWIRE) -- Premium digital technology company, PubMatic, today released the findings of its second ...
News – Page 1045  More About AdvertisingAnd the great man's point is that businesses who regard humans as friends rather than enemies do best. A point Tolstoy makes in his great novel about a love ...
10 marketing and advertising companies helping with CCPA regulation  Business InsiderThis story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME ...
Advertisers – Page 978  More About Advertising | Insights into AdvertisingToday editor Ceri Thomas is hardly the most popular person with his listeners, many of whom were outraged when presenter 'posh' Ed Stourton was ...
China expert Jonathan Smith picks his Desert Island Ads  More About Advertising | Insights into AdvertisingJonathan Smith is CEO and founder of Hot Pot China, a China-focused digital and commercial consultancy. Desert Island (China) ads China is set to be the ...
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York TimesMr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.
8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day  AdweekAdvertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public ...
Connected TV is the future of advertising: The Drum Programmatic Punch APAC  The DrumThe media narrative around programmatic needs to lean more on programmatic video technology, with its diverse capabilities and customization opportunities, ...
The rise of advertising activism in the Trump era  AxiosAn increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...
SCA's Grant Blackley sees advertising growth ahead  AdNewsWe believe the market will flatten out ... move back into growth in October and beyond.
AdsWizz Partners With Mediastream; Empowers Digital Audio Advertising  MarTech AdvisorAdsWizz is enabling ad insertion via Mediastream Audio Streaming, that includes the ability to offer new and innovative audio ad formats.
Twenty years in advertising sees massive change  Stuff.co.nzWaikato advertising agency celebrates 20 years in business this year.
How Facebook Advertising Increases Your Customer Retention  MarTech SeriesThe rise of social media made it much easier for brands to build and maintain relationships with customers. With about 79% of the US population being on ...
Out-Of Home Advertising Grows Nearly 8% In Q2, Digital Soars 08/22/2019  MediaPost CommunicationsOut-of-home advertising grew nearly 8% in the second quarter — the best quarterly growth since 2007, according to the Out of Home Advertising Association of ...
How Skore condoms is scoring big with innovative advertising  Exchange4MediaVishal Vyas, General Manager, Marketing, TTK protective devices Pte. Ltd., talks about their marketing strategies and new products in the industry.
What’s Driving Amazon’s $10 Billion Advertising Business  ForbesAmazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...
Mondelez global advertising creative goes to WPP and Publicis  Exchange4MediaWhile Digitas will lead for Publicis in the gum and biscuit categories, Ogilvy and its sister agency David will lead for WPP.
Advertising in 2020 and beyond  The Maravi PostWhile some believe the point is exaggerated, it's hard to argue against the idea in some basic form that increasingly, companies view their customers as ...
Predictive technology in advertising: DAN Programmatic launches creative insights engine 'DAN vision for creative' - ET BrandEquity  ETBrandEquity.comIt will deliver insights into the predicted performance of a creative even before the creative has actually run.
Vast majority of Australians support ban on misleading political advertising  The GuardianThe vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...
Closing the circle: connecting the world of programmatic advertising  The Drum80-90% of people in the most advanced markets own a smartphone today – and this number keeps growing, allowing mobile advertising to dominate digital ad ...
OTT and video advertising are part of every media plan today: Uday Sodhi  Exchange4MediaSodhi, Business Head - Digital, Sony Pictures Networks India, talks about the various facets of SonyLiv, partnerships on live TV, growth & revenue strategy and ...
Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.comThe interactive, annotated project celebrates 60 years of the show.
Here's a running list of all the companies pulling advertising from Alan Jones  SBS NewsIt comes after comments the shock jock made last week, telling Prime Minister Scott Morrison to 'shove a sock' down New Zealand PM Jacinda Ardern's throat.
MLB Uniform Advertisements Could Be On The Way  ForbesSleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.
New Yorkers Sound Off On Decision To Put Advertising On Iconic Pepsi-Cola Sign In LIC  CBS New YorkNEW YORK (CBSNewYork) — The famous Pepsi-Cola sign in Queens has a new look for the first time in its 80-year history, and some people are not pleased.
Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options  EntrepreneurMore *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...
Twitter bans state media advertising after Chinese accounts ‘manipulate’ Hong Kong protests  The IndependentTwitter has banned state-run media from advertising after discovering Chinese accounts attempting to “manipulate” protests in Hong Kong. Both Twitter and ...
Gender ad bans set ‘concerning’ precedent, say advertisers  Financial TimesThe banning of two supposedly sexist TV advertisements has sparked concern among advertisers and broadcasters that the UK's new rules on avoiding gender ...
The Advertiser Embargo Against Tucker Carlson Is Working  New York MagazineOn August 7, the day after Tucker Carlson called America's white-supremacy problem “a hoax,” the Fox News host announced a weeklong trip “to the ...
Brexit taking its toll on TV advertising  TVBEuropeEnders Analysis predicts 5 per cent drop Y-on-Y in TV advertising.
OVO Energy brand chief: 'we're making our advertising green'  CampaignLiveRenewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...
McCain mines a rich tradition in new adam&eve winner  More About Advertising | Insights into AdvertisingOven chips as a symbol of family togetherness - albeit celebrating family 'differences' - is part of a long tradition in which some everyday products somehow.
'Everyone hates advertising and so we need new ways to cut through' - Digitas's Keith Byrne  Mumbrella AsiaRelying solely on smart art direction and clever copywriting is no longer enough, says Digitas's Keith Byrne as he makes a case for campaigns driven by data, ...
Basketball promoter TEG Live refunds tickets after high-profile withdrawals from Boomers v Team USA match  ABC NewsThe Australian Competition and Consumer Commission says it is aware of refunds being paid to fans for the games after complaints about the use in ...
Advertising veteran S Yesudas launches digital marketing agency Snippet  LivemintS Yesudas, former managing director of Dentsu's media agency Vizeum, is all set to launch his own digital marketing agency called Snippet Digital. Along with ...
YouTube To Stop Advertising To Kids After Being Slugged With Multi-Million-Dollar Fine  B&TGoogle-owned YouTube will no longer deliver targeted ads to children, after being hit with a “multi-million-dollar” fine. It was reported in June that YouTube was ...
EE grasses on Three UK for its 5G advertising  Telecoms.comThree UK has run an ad campaign claiming its 5G network is the only 'real' one. Unsurprisingly other 5G providers are unhappy about this and at least one had ...
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street JournalThe merger of CBS Corp. and Viacom Inc. creates a larger media company better positioned to pursue advanced advertising technology and ad-supported ...
TV advertisements dwindle as brands tighten purse strings amid slowdown  The Financial ExpressMedia buying experts have noted that the auto industry, which has suffered the worst decline in sales in the last 20 years, has had to cut down on ad spend ...
Amazon’s high-flying advertising growth levels out  Marketing LandAmazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...
Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPostLast year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.
Why is Amazon hiring blockchain experts for its advertising division?  The DrumA job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product.
How to use Amazon advertising’s dynamic bidding feature  Search Engine LandDynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...
Google and Facebook prey on digital advertising for content by news producers. Fair play?  Economic TimesGoogle owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
Is reward-based advertising the booming frontier for digital medium?  Exchange4MediaIndustry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer ...
Facebook Advertising for Businesses: How to Attract Customers Online  Miami's Community NewspapersBring your laptops to this hands-on 3-hour bootcamp to get any business started with Facebook ads, no experience required. Digital marketing expert Dan Grech ...
How Augmented Reality Will Become a Lynchpin of Future Advertising  EntrepreneurThe prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance.
Rear windshield advertising will be extremely cost-effective: Onkar Vaidya  Exchange4MediaVaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber.
Misleading advertisements may land celebrity endorsers in jail  LivemintNew Delhi: Manufacturers, *service* providers and celebrity endorsers face fines and jail terms for making misleading claims in advertisements, under the terms of ...
YouTube Is Finalizing Plans To Remove Targeted Advertising From Videos Aimed At Kids (Report)  TubefilterYouTube appears to have decided on the next step it will take to attempt to boost child safety on its platform. Executives are finalizing a plans to stop running ...
Beer advertising has failed women - that's bad news for our industry  CampaignLiveThis summer's football tournament showed how much progress we've made and how far we still have to go to achieve equality between men and women.
Microsoft acquires e-commerce advertising vendor PromoteIQ  Marketing LandPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own ...
Voices @ SVA: BFA Advertising Student Jaewoo Park  SVA FeaturesOver the last few weeks, SVA has highlighted students in our Voices se...
Facebook's VP of advertising David Fischer on the marketer of the future  The DrumFacebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street JournalLike many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...
Twitter bans ‘state media’ from advertising… and guess who decides how they are defined  RTAs mainstream media outlets accused Twitter of allowing a Chinese news agency to advertise its reporting on the Hong Kong protests, the platform announced it ...
Advertising patches soon coming to MLB?  NBCSports.comA new addition might be coming to MLB uniforms soon but we're not too sure how everyone is going to feel about it.
Report: Product advertising is driving spend growth in search, social, marketplace  Search Engine LandOverall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...
How do you make advertising a creative experience?  The DrumConnected advertising experiences are the holy grail for marketer and consumer alike, but rarely are brands able to deliver on that promise.
Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.comIt's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.
Advertising agitated: Market's in trouble as brands and publishers squeeze services  ZDNetAdvertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals ...
Is Huawei a Threat to Google's Advertising Business?  Market RealistHuawei plans to launch its own mapping *service* as soon as this October. But Huawei's Map Kit will initially not be a consumer mapping *service*.
A Reality Check On Advertising Relevancy And Personalization  ForbesInterest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...
The state of this! Twitter’s advertising ban is ideological & anti-democratic  RTThe news that Twitter is to ban 'state-controlled news media entities' from advertising on its platforms raises several worrying concerns which urgently need to be ...
Why WhatsApp is the next big thing for advertisers  Exchange4MediaWith close to 300 million users, WhatsApp status story advertising will be a more formal and organised way for bigger brands, say industry experts.
Choosing Wisely campaign backs ban on direct to consumer advertising of medicines  New Zealand Doctor OnlineThe New Zealand Choosing Wisely campaign is joining Consumer NZ and others in calling for a ban on the advertising of prescription medicines to consumers.
Twitter to no longer accept advertising from state-controlled news media  CNASAN FRANCISCO: Social networking *service* Twitter on Monday (Aug 20) said it would no longer accept advertising from state-controlled news media. ...
Declined income from advertisers causes TVB revenue to drop  Marketing InteractiveIncome from advertisers under Hong Kong TV broadcasting decreased from HK$1151 million to HK$1136 million, a decline of 1%.
Is personalisation an effective advertising strategy?  Exchange4MediaPersonalisation in advertising provides consumers with specific *content* that interests them. The *content* is tailor-made to the consumers' liking to garner a high ...
Advertising's antidote to the pitch  AdNewsPitching is a lot like a first date. You wouldn't (and shouldn't) get married after meeting once.
Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers?  ForbesWith privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...
P&O Cruises reviews advertising account  CampaignLiveP&O Cruises is reviewing its creative account after five years with Founded, which was appointed to the account in 2014. Five agencies have been shortlisted in ...
Lee Jeans is doubling its digital advertising budget  DigidayLee Jeans is retooling its relationships with influencers to be more holistic and the company is doubling its digital budget.
Carlson Hemorrhaging Advertisers After Offensive Comments  TPMFox News host Tucker Carlson's recent comments about white supremacy being a “hoax” have driven off yet more advertisers from his show.
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDeskAmazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...
Facebook to remove thousands of outdated interest targets for advertising  Marketing LandFacebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and ...
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes  Marketing LandOnce upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...
Facebook Advertising for Ecommerce: How Content Ads Drive Growth  Business 2 CommunityDigital advertising is getting more expensive. The solution is to launch ad campaigns that move shoppers through the sales funnel. You can accomplish this with ...
WHO statement urging governments to ban tobacco advertising, promotion and sponsorship at international expositions  World Health OrganizationAs called for in the WHO Framework Convention on Tobacco Control, Governments must comprehensively enforce bans on tobacco advertising, promotion and ...
Facebook Watch Draws More Advertisers—Gradually  The Wall Street JournalAdvertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.
Clio Awards celebrates 60 years of adland's biggest talents  More About Advertising | Insights into AdvertisingThe Clio Awards are 60 this year and they're celebrating some of adland's icons with a campaign from BBDO LA featuring a Renaissance-style mural from Sam ...
Will ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions  Marketing LandThis is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers and businesses on ...
UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDeskThe U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).
Condé Nast's global restructure binds sales and advertising arms  The DrumVogue publisher Condé Nast has initiated a wholesale restructure of its leadership team and organisation structure, leaving it with a more cohesive, global ...
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Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is... Read More

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of... Read More

Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

How to Make Your Claims Believable

When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More