Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Here's how advertisers are getting tech companies to clean up their act or risk losing billions  CNBCAdvertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial *content* hosted on the platforms, ...
AdsDax unveils public ledger to gauge digital ad impact  BusinessLineTo ensure transparency and security by curbing advertising fraud, AdsDax, a blockchain-enabled advertising platform, has teamed up with digital agency Isobar ...
3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20  Motley FoolIf you want to know which groups are using cannabis products more, just follow the advertising money.
Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach  GizmodoThe Food and Drug Administration warned the public not to attend a “miracle cure” event being thrown by group using the name Genesis II Church of Health and ...
How the power of persuasion goes way beyond mere advertising  The Conversation - UKThere was a time when persuasion was easy to recognise. It was the stuff on billboards and flyers or between the articles in newspapers and magazines.
Stop Facebook’s targeted advertising by changing your account settings  Fox NewsLet me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...
The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  Business InsiderHello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...
Advertising's backroom boys take the battle to the marketing front  Campaign IndiaConflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned ...
INTRODUCING: The 10 people transforming advertising  Business InsiderFrom consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.
Supernova Advertising Ltd - Outcome of Board Meeting  The Hindu BusinessLineOutcome of Board Meeting held on 20th April, 2019. Pdf Link: Supernova Advertising Ltd - Outcome of Board Meeting Source : BSE - www.bseindia.com.
Houston startup has created a less intrusive video advertising experience  InnovationMapSteven Jones knows people dislike ads. Actually, he reasons, it's less that they dislike ads, but more that they don't like having those ads interrupt what they're ...
Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too  EntrepreneurOne of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...
Why Amazon creates groups of advertising teams  Business InsiderAdvertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.
Podcasting is now a big business. Can it grow its advertising base?  Barron'sPodcasting looks like other forms of digital media, but the business is very fragmented and it is unclear how it can grow its advertising base.
Three tech trends set to impact digital advertising beyond 2019  EconsultancyGlobal digital advertising revenues are on the up, growing 17% in 2018 to reach $251 billion (or 45% of global advertising revenues). This rise is expected to ...
DTC Drug Advertising: Study Finds Mixed Impact on Patients, Prescribers  Regulatory FocusA new literature review of studies of direct-to-consumer (DTC) prescription drug advertising identifies potential positives and negatives for DTC advertising on ...
Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.comAn unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...
7 Types of Advertising (+Examples of How Brands Have Used Them)  G2 CrowdTime after time, businesses allocate large amounts of money towards their advertisement efforts. But with so many types of advertising, how does a business ...
BlueAntz: Making a Difference in Advertising  Siliconindia.comEmploying creativity to build brands and enhance their market ability.
Introducing Fashionista's Real-Time Advertising Private Marketplace  FashionistaThe newest, easiest way to reach Fashionista's loyal audience.
Olympics advertising will transform with new NBCUniversal, LA 2028 partnership  CNBCLinda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...
Will Advertisers Of The Future Need To Pay Consumers To See Ads?  ForbesThe author examines Gener8's new product that simultaneously blocks ads and allows consumers to choose what ads they want to receive in exchange for ...
Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley FoolAmazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...
View from Nepal: Goafest is a new hope in South Asian advertising  Campaign IndiaMy journey from Kathmandu, with few of my agency colleagues, along with my son Nyanik as he had a school break, was filled with anticipation. The very ...
Advertising as camouflage  CampaignLiveIn 2008, Anthony Curcio needed 25 men to help him on a job in Monroe, Washington. So he advertised on Craigslist – the pay was good, $28.50 an hour.
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  AdweekThe patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...
POKKT sets new digital advertising benchmark along with Nazara  indiatimes.comPOKKT, a leading smartphone advertising platform for mobile games in India and Southeast Asia along with Nazara, a leading global gaming company, through ...
Pepsi isn't ready to start advertising in space just yet  TechRadarRussian company StartRocket plans to make a name for itself (and its customers) by launching glowing billboards into the night sky, and a recent report in ...
Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry  AdweekPUNTA CANA, Dominican Republic—If you're going to listen to anyone about how to win at a creative awards show, it should probably be Kevin Swanepoel.
Four Tips For Advertising On Facebook Like A Pro  ForbesDigital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...
Power of persuasion goes way beyond mere advertising  Times of MaltaThere was a time when persuasion was easy to recognise. It was the stuff on billboards and flyers or between the articles in newspapers and magazines.
Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a com  Business Insider IndiaWaze ScreenshotA still from the Waze appGoogle-owned navigation app Waze is making a bigger push into advertising by pitching itself as a digital ...
The California Consumer Privacy Act's Impact on the Digital Advertising Industry | Legaltech News  Law.comComplying with the law may be an especially thorny undertaking for data-driven marketing and advertising businesses as the CCPA encompasses much of the ...
Pantaloons launches ‘Holiday in Style’ campaign  ETBrandEquity.comPantaloons has unveiled its new campaign, 'Holiday in Style' for this summer. This thematic campaign captures the true spirit of its consumers who wish to make ...
Hinge CEO: advertising would be 'antithetical' to our message  The DrumHinge brands itself as the dating app that's 'designed to be deleted'.
Rs 557 crore spent on IPL advertising  Economic TimesOver Rs 557 crore has been spent on advertising in top 10 categories during the first week (Mar 23-31) of the Indian Premier League this year, higher than Rs ...
4 New Additions to LinkedIn’s Advertising Platform  Business 2 CommunityLinkedIn has been doing a bit of renovation work on their Advertising Platform. They are in the process of a bit of spring cleaning and refreshing the Ads for 2019 ...
29% of Small Businesses Spend Up to $2500 a Month in Advertising  Small Business TrendsThis study reveals many small business advertising statistics such as the average spread as well as the biggest challenges faced.
How Police Drummer Stewart Copeland Found a New Beat—in Advertising  AdweekIn 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...
Omnicom revs up consulting and commerce offer as advertising drives Q1 growth  The DrumOmnicom's first quarter results appear to buck the holding companies' chase for diversified budgets, with its advertising and healthcare businesses fueling ...
Keith Weed: Advertising is now at a 'trust or bust' moment  Marketing WeekDespite initiatives aimed at tackling bad advertising, stereotyping and building a sustainable future for digital, trust in the marketing industry is plummeting.
U.S. advertising groups create privacy bill coalition  ReutersFour U.S. advertising trade groups have banded together to lobby Congress to ensure federal online privacy legislation is less strict than a law scheduled to go ...
The Vast, Untapped Potential of Facebook for Advertising  EntrepreneurSince the first telegram sent in 1893, to Mark Zuckerberg launching Facebook from his college dorm in 2004, technology has taken what can only be termed as ...
For true transparency around political advertising, US tech companies must collaborate  TechCrunchIn October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.
CityFibre loses ASA battle over 'fake fibre' advertising  The INQUIRERCITYFIBRE HAS SUFFERED defeat in its battle with the Advertising Standards Authority (ASA), with a judge dismissing the firm's argument that allowing FTTC ...
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies  Search Engine JournalNew data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchangerAt AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...
George Zimmerman caught advertising on Tinder - then kicked off  TheGrioIn a case that sounds like it's right out of the scenes MTV's “Catfish,” Trayvon Martin shooter George Zimmerman has been booted from the dating app Tinder for ...
Top Digital Advertising Trends For 2019  BW BusinessworldAlex Khan - This year will see exponential growth in advertising revenues from augmented reality apps as immersive computing continues to transform online ...
Your Event's Comprehensive Social Media Advertising Calendar  hypebot.comAdvertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good ...
How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  ForbesThe so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...
Global Advertising Market Overview with Demographic Data and Industry Growth Trends 2019-2024  Market Talk NewsGlobal Advertising Market 2019 by Company, Regions, Type and Application, Forecast to 2024 Market Research Report offers complete knowledge, forecast ...
Walmart wants to build its advertising business  CNNNew York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...
Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever  ForbesIn 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...
La Liga retains ISG for virtual advertising  SportsPro MediaMediapro extends with UK marketing agency for Spanish soccer signage.
Sexism in advertising: ‘They talk about diversity, but they don’t want to change’  The GuardianAs #timeTo, the ad industry's answer to #MeToo, gathers momentum, we talk to senior women working in the field.
A Watchful Eye on Facebook’s Advertising Practices  The New York TimesIs the social media giant finally facing consequences for ads that discriminate?
The month in advertising: The never-ending game of musical chairs  CampaignLiveBerkeley Square… Knightsbridge… Mornington Crescent. No, not an abridged version of the game on the "antidote to panel shows", Radio 4's I'm Sorry I ...
Advertising is Changing -- Know How to Lean into the Change  EntrepreneurOpportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.
A Digital Revolution Might Kickstart a Resurgence of TV Advertising  AdweekEyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years.
2019 Indian elections, IPL season to drive advertising growth  QuartzThe Indian advertising industry is set to have a great 2019 thanks to cricket and elections. Net advertising spends in the country are expected to grow nearly 12% ...
It's interactive, it's engaging, it's AI-powered: Mobile advertising 2019, are you there yet?  ClickZBy the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile ...
Facebook Further Automates Some Core Advertising, Business Tools 04/16/2019  MediaPost CommunicationsFacebook on Tuesday announced a few changes to simplify the interfaces across Ads Manager and Business Manager. The changes will take fewer steps by ...
Amazon Advertising launches products in Australia  The DrumAmazon has launched its Amazon Advertising product in Australia giving local advertisers and agencies access to its full suite of products.
How Is Virtual Reality Impacting Video Marketing and Advertising?  ARPostVirtual reality video marketing is a next-level approach with the potential to increase brand awareness and engagement beyond your wildest dreams.
Retail Briefing: Walmart is bulking up its advertising business  DigidayYou can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Walmart's next move in remaking its image in the ...
Backroom Baz: Kevin Andrews barking up the wrong tree with advertising blitz  Herald SunKevin Andrews is fighting for his political life in Menzies, where Labor is having a serious crack at the veteran MP.
Tweeting while viewing doesn't diminish TV advertising's reach and often leads to online shopping  IU NewsroomTweeting while viewing 'social shows' on television doesn't diminish TV advertising's reach and often leads to online shopping, a new study from Indiana ...
Shilpa Kamath joins Network Advertising as Senior VP, Client Services  Exchange4MediaShilpa Kamath joins Network Advertising as Senior Vice-President, Client Services. Kamath comes with an experience of over 18 years of leading the ...
Advertising regulations harm social media influencers, followers, and marketers alike  The Hub at Johns HopkinsSocial media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...
BJP takes lead in advertising on Google, YouTube with Rs 1.21 cr spend  Economic TimesPolitical parties and their affiliates have spent Rs 3.76 crore on advertisements since February 19, 2019, according to the internet giant's Indian Transparency ...
Amazon advertising, explained - Business Insider  Business InsiderThis is an excerpt from a story delivered exclusively to Business Insider Intelligence Digital Media Briefing subscribers. To receive the full story plus other ...
The Advantages of Bilingual Advertising 04/17/2019  MediaPost CommunicationsFor decades, the rule of thumb was that advertising on English-language TV needed to be in English, and advertising on Spanish-language TV needed to be in ...
How you can make the most of your YouTube video advertising  Marketing LandIf you're not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) ...
Amazon advertising: Here’s how you can refine your strategy  Marketing LandUnless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has ...
Tanya Dubash tops IMPACT's 50 Most Influential Women in Media, Marketing, Advertising list  Exchange4MediaFaye D'Souza, Shereen Bhan, Priya Nair and Sonali Dhawan among other toppers this year in the list of the industry's top women achievers.
Unilever to pick 'trusted publishers' for digital advertising  ReutersLONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...
A Soda Company’s Long Obsession With Outer Space  The AtlanticA proposal for a space-based ad is only the latest iteration of Pepsi's fascination with the skies.
The Future of Restaurant Advertising Is Machine Learning  Modern Restaurant Management“Artificial intelligence” (AI) is probably one of the biggest consumer buzzwords of the last five years and it's picked up extraordinary momentum as products like ...
SpotX Fuels Revenue Growth for Philo's Advertising Platform via Demand Facilitation  MarTech SeriesSpotx's Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory. SpotX, the leading global video advertising and monetization platform, ...
Native Advertising Market 2018-2025 Profiling key players like Facebook, Twitter, LinkedIn, Sizmek, Yahoo! Advertising, Choozle, Media Math, AdRoll, Rocket Fuel, Rubicon, Project DoubleClick (Google)  News Tech MarketsThe growth of the Native Advertising market has been observed in the rapidly growing new ad market in recent years. Native ads are different from *content* ...
Government advertising may be legal, but it's corrupting our electoral process  The Conversation AUThe Coalition government's use of taxpayer money for political advertising – as much as A$136 million since January, according to Labor figures - is far from an ...
How Are Advertising Agencies Approaching Transparency Audits?  eMarketerBrands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director ...
Facebook tightens up rules for political advertisers  The GuardianAdvertisers will be required to provide verifiable public contact details before they can run political campaigns on Facebook, the company has announced, in the ...
Last stand for Berlin’s ageing concrete advertising pillars  The GuardianGrassroots campaign hopes to save city's Litfaß columns from being destroyed by authorities.
Digital Advertising's Unlikely Giant Killer: Amazon  ForbesIn 2019 it's clear that Amazon is finally getting serious about becoming a full-fledged advertising platform. It's the only company with the reach and resources to ...
Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters  ChristianityToday.comThere are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...
Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!  ForbesMillennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike's Hard ...
From podcast advertising to radio sponsorship, 2019 audio marketing trends  The DrumIn recent years, audio advertising has been boosted by streaming services such as Spotify and SoundCloud, a surge in podcast popularity and a radio ...
Mobile Advertising Market Growth Analysis by Top Leading Manufactures Smaato, Inc., OATH INC., InMobi, Flurry, Facebook, Google, Chart boost, Avazu Inc, APPLOVIN, unity, Apple Search Ads, Vungle, Twitter Ads, Adcolony, Liftoff, Tapjoy, iron Source  openPRGlobal Mobile Advertising Market Report 2019-2025 Industry research report offers an in-depth and decision-making market analysis prospects for size, share, ...
Outdoor Advertising Machines Market Demands, Business Opportunities and Growth 2019 to 2025  Market Research Periodical“Global Outdoor Advertising Machines Market Report 2019-2025” helps the clients to take business decisions and to understand strategies of major players in ...
Why Tech Companies Are at Fault for Poor-Quality Digital Advertising  AdweekMarch 26, 2019. Creativity and innovation aren't removed from digital spheres unless marketers don't prioritize them. Getty Images. Share. By Gabriel Whaley.
How measurable is online advertising?  Science DailyNew research sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the 'gold standard' of large-scale ...
Advertising Week Europe Briefing: Audio’s coming of age  DigidayBoth the proliferation of smart speakers and the popularity of podcasts are pushing advertisers to think harder about audio. Advertisers are now seeing voice as ...
ASCI Upholds Complaints against 145 Advertisements out of 180  MoneylifeIn the month of February, 2019, Advertising Standards Council of India (ASCI) investigated complaints against 243 advertisements, of which the advertisers ...
The Day the Radio Advertising Jingles Disappeared  The Irrawaddy News MagazineOn April 20, 1964, the scrapping of a popular radio show featuring advertisements for consumer goods signaled the start of two decades of Gen. Ne Win's ...
Taking A Small Ax To The Advertising Agency Business Model  ForbesThe fracturing ad agency business has opened the way for new ways to generate high-volume, good-quality ideas and spots. Small Ax is one such company, ...
Advertising A Game About Weed Is Hard  KotakuA game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.
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When Times Get Tough... or When to Really Advertise

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Turn Your Ad Copy into a Goldmine!

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Vinyl Banners for the Right Occasion

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Why Most Advertisements Stink!

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Reach vs. Frequency: Touch 100 Once or 25 Four Times?

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Three Keys to Crafting Successful Print Ads

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Marketing Lessons I Learned in Chicago this Week...

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How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

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If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business... Read More

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Sometimes, it is not an obvious business idea that will... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More