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New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More
Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More
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Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
More about advertising by BIG Mike McDanielAdvertising is not a... Read More
This article will show you how to cut your printing... Read More
Most business owners and managers keep a fairly close eye... Read More
All sales begin with some form of advertising. To build... Read More
These days, everyone's looking to save a buck. But if... Read More
I recently saw an ad taped to my mailbox, mind... Read More
A few years ago, I analysed the statistics of where... Read More
I have been reading articles on increasing sales using search... Read More
Here's a neat trick to get lots of radio advertisement... Read More
Make a list of everything you think should be included... Read More
"Do we need to cast a voice-over talent for this... Read More
If you've been searching around for business cards that will... Read More
If you're a typical small business, you've probably been approached... Read More
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
Solution: You can protect yourself by partnering with other lead... Read More
Ah, my very favorite promotional product of all, the refrigerator... Read More
Most people who have been involved with sales & marketing... Read More
Recently, a woman called to ask about replacing a magnetic... Read More
When my daughter complained recently about the prohibitive cost of... Read More
I caught myself wracking my brain over what kind of... Read More
Remember, as a child lying in bed and listening to... Read More
A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More
So you spent good money on an ad, put it... Read More
In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More
Do you send email to your Online audience to let... Read More
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
Boring is one thing you can't afford to be when... Read More
Quite a few business out there can't survive without some... Read More
Ask some businesses about radio advertising and they'll tell you... Read More
I am always amazed when I hear about companies who... Read More
In today's fast paced environment, interaction with family and friends... Read More
If you have been following the recent advertising news you... Read More
Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More
I got another one of those calls the other day...Can... Read More
LED's are becoming more and more popular in all kinds... Read More
Having a quality brochure makes a positive impression on a... Read More
The title of this article also happens to be one... Read More
At some point many small business owners are left with... Read More
There should only be one, over-riding reason why you're doing... Read More
It is difficult to miss a Hummer, but how many... Read More
One of the most powerful offers you can use in... Read More
Scrolling LED signs is type of LED signs that displays... Read More
The more things change, some say, the more things stay... Read More
Is fear of failure an issue when you commit valuable... Read More
The unnecessary and extensive use of female models in advertisements... Read More
I have been reading articles on increasing sales using search... Read More
Starting a placemat ad business can create more business for... Read More
Don't use vague generalities in your headlines. Be as specific... Read More
1. Give Testimonials When you purchase a product or service... Read More
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