Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Here's why the advertising world is betting big on 2019  Moneycontrol.comThe year will see a substantial increase in government spending due to the general elections scheduled before May.
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
How to continually improve advertising across paid media platforms  The DrumIn 2019, how can marketers be expected to keep up with the growth and sophistication of digital advertising? How can they overcome the challenge of needing ...
Indian advertising industry expects a windfall this year  THE WEEKThe ghosts of demonetisation and GST has been put to rest and India's advertising industry is all raring to head into a period of explosive growth, which in turn ...
Thousands of Android apps bypass Advertising ID to track users  Naked SecuritySix years after it was introduced, it looks as if Android's Advertising ID may not be the privacy forcefield Google claimed it would be.
Advertising to US Millennials, Don’t Put Them All in the Same Group  INQUIRER.netUS millennials are a popular target for advertisers and brands, but companies risk missing out by approaching them as one homogenous population.
Amazon has a big advertising business. Walmart wants one too  The Seattle TimesWalmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...
Twitter rolls out new advertising rules to fight political misinformation  ABC NewsPolitical ads will be labelled, and advertisers must prove they are in Australia under new rules Twitter is rolling out to fight election interference.
New social media code for Political advertising: Only verifiable Indians can post ads  Free Press JournalOnly Indian nationals will be allowed to post political advertisements on social media, during the forthcoming Lok Sabha elections, the Bombay High Court was.
Digital advertising revenue tops W4tr, surpasses broadcast ads  The Korea HeraldAdvertising expenditure on digital platforms rose to over 4 trillion won ($3.55 billion) in 2018, surpassing the amount spent on broadcast ads for the first time, ...
Nestle India shifts to ‘aggresive growth strategy’; will maintain pace of advertising  The Financial ExpressNestle India will keep the pace of spending on advertising and marketing activities up in 2019, as was the case in the December 2018 quarter.
Seven shares slump after TV advertising market declines  Sydney Morning HeraldSeven West Media chief executive Tim Worner has partly blamed a downgrade of the broadcaster's likely earnings for 2019 on political instability and the ...
5G Becoming Secret Advertising Weapon For AT&T, Verizon 02/20/2019  MediaPost CommunicationsMobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...
Advertising And Event Opportunities | Psychiatry & Behavioral Health Learning Network  Psych Congress NetworkThe Psychiatry and Behavioral Health Learning Network is the number-one source for cutting-edge *content* in the addiction treatment and mental healthcare ...
Can We Talk About NetFlorist's Offensive Advertising? [Videos]  2oceansvibe NewsIf you're familiar with NetFlorist's advertising, you probably know a chap called Harold. Let's just say that not everyone is a fan.
Harrisburg-area advertising agency expands to New York City  PennLiveA Swatara Township-based advertising agency has its eye on New York City. JPL is expanding its paid media and analytics practice to New York and opened a ...
The Best Advertising Strategies Of 2019 – Plus, The Top 25 Ad Agencies From Around The World  Benzinga80 percent of consumers search for an authentic brand to follow. DesignRush rounded up the top advertising strategies of 2019 that promote brands ...
Democrat wins advertising awards - Mississippi's Best Community Newspaper | Mississippi's Best Community Newspaper  Natchez DemocratFROM STAFF REPORTS NATCHEZ — The Natchez Democrat's marketing staff won 30 awards including the advertising excellence award competing against ...
China's out-of-home advertising on the up  Shine NewsChina's out-of-home advertising market is expected to become the fastest growing segment in traditio.
Mediacorp 'radically restructures' advertising rate  Marketing InteractiveMediacorp said the restructured TV rate card has also been optimised for parity with digital media, resulting in potential savings of up to 80%.
The Authenticity of Advertising in Africa  Media UpdateWhile brands have spent the last decade investing heavily in understanding millennials, a few years back the buzz word 'Afrilennial` sent shivers down the spine ...
3 Key Advertising Takeaways From the IBM Think Conference  AdweekThe 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...
Twitter publicly displays ad spend for Federal Election advertisers  Marketing magazine AustraliaTwitter will attempt protect the integrity of online discourse by being transparent about political advertising in this year's Federal Election.
Advertising spend to grow by 14% to Rs 80,678 crore this year  Economic TimesThe advertising market is likely to grow at 14 percent to Rs 80,678 crore this year, the fastest growing market globally, driven by strong macroeconomic factors, ...
Chanel designer Karl Lagerfeld's legacy in advertising  More About Advertising | Insights into AdvertisingKarl Lagerfeld, superstar fashion designer and guardian of the Chanel brand since 1983, has died in Paris aged 85. Not many got to wear his clothes, but.
Newspaper advertising industry veteran Pam Henson joins Sun-Times Media  Chicago Sun-TimesHenson brings a quarter century of multimedia sales experience to the Chicago Sun-Times and Answers Media, STM's video- and web-production company.
Timeline: Lee Clow’s 50 Years in Advertising  AdweekLee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach.
Romanian Senate adopts project banning commercial advertising in schools  Romania-Insider.comThe Senate adopted on February 18 a project banning commercial advertising in both public and private schools. The project, initiated by MPs from the ruling ...
Agency leaders in India on how the advertising landscape will evolve for them and their clients in 2019  The DrumIndia has become one of the most enticing consumer markets in the world in recent years and advertising agencies in the country have monetized on the market ...
Coca-Cola takes lead in advertising by signing deals for IPL & World cup  Economic TimesCoca-Cola has taken a big lead over arch rival PepsiCo in advertising, having signed sponsorship deals for the upcoming IPL and World Cup.
Meraas and Backlite Media extend advertising partnership to four Dubai destinations  Campaign Middle EastMeraas and BackLite Media today announced an extension of their advertising partnership to now include the new destinations of Al Seef, La Mer and The ...
Nine Of The Best Outdoor Advertising Campaigns  ForbesMembers of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.
Big Drop In Advertising Giants Shares  ForbesWPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.
Film Craft Executive Jury set for NY Festivals Advertising Awards  SHOOT OnlineNew York Festivals® Advertising Awards announced the 2019 NYF Film Craft Executive Jury. Members of the jury are:
Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business InsiderAs more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.
How to Get Millenials to Trust and Respond to Your Advertising  ForbesOne in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...
Sertoma Chili Cook Off - Advertising Plus - 2/18/19  OzarksFirst.comCopyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AddThis Sharing Buttons.
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  AdweekThe “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  AdweekEven though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...
Pittsburgh ad agency winding up work for Payless  Pittsburgh Business TimesRetailer has been among agency's largest clients for several years.
Is in-housing symptomatic of deeper brand-agency problems?  Campaign Asia-PacificIn-housing is in the air these days. In just the last week or so, Campaign has reported on research that says advertisers are increasingly looking inward when it ...
The new Advertising Regulatory Board governance regarding influencers  Bizcommunity.comAuthenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership ...
With 38 Days To Go, The NHS Is Advertising 200+ Jobs To Prepare For No-Deal Brexit  HuffPost UKNHS England is internally advertising hundreds of roles in preparation for a no-deal Brexit, HuffPost UK can reveal. With only 38 days until Britain leaves the EU ...
3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social  AdweekIt's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...
How Out-Of-Home Advertising Will Help Amazon Unify The Customer Experience - Retail TouchPoints  Retail TouchPointsAmazon is now one of the top three digital advertising players, overtaking Oath and Microsoft just weeks after it became the second company in hi...
Deutsch Takes A "Whiskey Cavalier" Attitude To Advertising  SHOOT OnlineDeutsch and its Steelhead arm created and produced a series of essentially "fake" ads to promote the new ABC primetime series Whiskey Cavalier.
OfReg proposes 'truth in advertising' rules for licensees  Cayman CompassThe Utility Regulation and Competition Office, known as OfReg, has released a set of rules intended to make sure that the companies it regulates do not market ...
UK broadcasters face advertising tipping point, new study finds  The GuardianBroadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...
Update Advertising eyes growth in Rs 50 cr organised cable advertising segment  TelevisionPostMUMBAI: The cable advertising market in India is estimated to be around Rs 50 crore and is expected to grow faster under the Telecom Regulatory Authority of ...
MannKind - Scripts, Advertising, And Cash  Seeking AlphaAdvertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.
Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G  Exchange4MediaAt the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth ...
Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention  AdExchangerWalmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...
Dutch MPs call for transparency on Facebook political advertising  DutchNews.nlDutch MPs have almost unanimously backed a motion calling on the government to pressure Facebook to come clean about political advertising ahead of the ...
U.K. Government Report Calls for Investigation Into Digital Advertising Market  AdweekThe realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...
What print media needs to do to win back advertisers' faith  ETBrandEquity.comPrint ads will be more effective if they complement digital campaigns and entice readers to interact with brands online, says Vanita Keswani, CEO, Mad..
AB InBev and MillerCoors feud heats up, but who will win?  AdAge.comIt's too early to say who's winning the two-week-old marketing war between Anheuser-Busch InBev and MillerCoors over beer ingredients. But the ultimate victor ...
How could Facebook’s use of blockchain affect marketing and advertising?  MarTech TodaySince Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...
Next on Netflix: Advertising?  eMarketerNetflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...
Taco Bell Nearly Doubles Television Advertising Spend in January  Skift TableNote: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.
Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019  Business TodayThe initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the election-related information they need.
18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...
Advertising group Dentsu Aegis buys Manchester-based creative agency BJL as it expands in the north  City A.M.Advertising group Dentsu Aegis has bought Manchester-based creative agency BJL in a bid to expand its offering in the north of England.
Sri Lanka advertising for executioners after plan to reinstate death penalty  CNNSri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.
5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand  EntrepreneurWe're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.comAttorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.
Cars We Remember: Gas Station memories and advertising gimmicks  Nueces County Record StarQ: Greg do you remember the gas stations from the 1950s and 1960s and how they got you to stop in more? There were many promotions that went well beyond ...
Princess Cruises launches its first advertising campaign for Asia | Travel News  Travel News | eTurboNewsPrincess Cruises has launched its first international advertising campaign developed and produced specifically for Asian markets, titled "Princessa." It.
Indian Media Company Eros International Partners With Advertising Company Artimedia  CTechMumbai-headquartered media company Eros International Media Ltd. has entered a collaboration with Israeli video advertising company Artimedia ...
RAF advert that challenges sexist advertising to debut on Channel 4  The IndependentA Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.
EXPAND Advertising Explained: Why Jet Airways is being sold for Re 1  Defence Aviation PostPM Modi faces an election within months, and the collapse of an airline —with 23,000 jobs at stake — would put a dent in his business-friendly image and fuel ...
Facebook says Nielsen could help break up the advertising duopoly  Business InsiderFacebook says that Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need ...
Advertise with the UK's official weather service  Met OfficeAdvertise with one of the world's leading authorities on weather and climate science.
Barkha Dutt complains to Police about her number being public, after advertising that her number was public for ‘Kashmiris in need’  OpIndiaIn a tweet Barkha Dutt had posted herself on social media the previous day, she had advertised that her number was online and available to Kashmiris who ...
Google: Still 'early days' for performance advertising on YouTube  Marketing LandDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...
Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years  AdweekIf you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...
Looney Advertising Announces Launch of New Strategy Consulting Division, Looney Strategy  PR WebLooney Advertising (http://www.looney-advertising.com) is proud to announce that it recently launched a new business unit, Looney Strategy ...
The country advertising for 'moral' executioners  New Zealand HeraldA small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in Sri ...
Advertising and Sponsorships  Construction.comSweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...
Smart Advertising Transaction Token is the future of Advertising Transactions  TechBullionFor any business in the modern world, online advertisement is a crucial part. With a huge population of the world now using internet, they can be effectively ...
6 Non-Advertising Ways That Facebook Can Grow  Seeking AlphaFacebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...
Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.comAccording to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...
To attract direct response advertisers, Reddit adds more performance tools  DigidayReddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...
NACC wins collegiate advertising awards | News  Sand Mountain ReporterNortheast Alabama Community College has just been notified that the college has won three awards, one gold, two silver, in the national 2018 Collegiate ...
Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The GuardianSocial media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.
Amazon's Promising Advertising Growth Story  Seeking AlphaAmazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.
Google to Israeli advertisers: No targeted political ads until after election  The Times of IsraelSearch and advertising giant tells Israeli ad companies it's suspending tailored messaging as part of effort to avoid election manipulation.
Taranaki Rugby advertising for forwards coach after Paul Tito's departure  Stuff.co.nzA lead coaching role for the Taranaki Rugby Football Union has become available with the departure of Paul Tito.
Content marketing is 'not advertising', says IAG marketer  AdNews*Content* marketing is still massively misunderstood, including by people in senior roles, and could fill a gap left by dwindling community newspapers, says IAG ...
Comedian Helen Lederer reveals she cleaned up by advertising dishwasher tablets on TV  Daily MailLederer, author of comedy novel Losing and best known for her role as Catriona in Absolutely Fabulous, was taught not to show off about money by her parents.
Breaking News, Newspaper, Sports, Advertising, Classifieds, Weather, Travel, Health, Entertainment, Applefest in Missouri, MO  Louisiana Press JournalA recently released state report puts the Pike County R-III School District in the top half of districts and charter schools in the state. The district, which includes ...
Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising  WBAL TV BaltimoreRealtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...
Loft under fire for its outdated portrayal of women in advertising campaign  The Japan TimesRetailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...
Why Do Advertisers Keep Spending More and More With the Walled Gardens?  AdweekThe latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...
The case against behavioral advertising is stacking up  TechCrunchNo one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBCAmazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.
Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine JournalMarketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...
Watch Budweiser's Oscars ad starring Charlize Theron | CMO Strategy  AdAge.comBudweiser puts Charlize Theron in an ad that will run at Oscars.
You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why  Hilton Head Island PacketA request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.
Political advertisements allowed on PUVs — LTFRB  Philippine StarMANILA, Philippines — Political advertisements are allowed on public utility vehicles (PUVs) as long as they meet the standards of the Commission on Elections ...
'Gingers deal with enough': The best complaints rubbished by the Advertising Standards Authority  NewshubFrom 'mangling' of the anthem to use of the word 'Techmas', here's what got our goat.
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Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

Ads Dont Sell - People Do !

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Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

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7 Questions to Ask Before You Advertise

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How To Write Really Good Ads

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If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

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Increase Business By Being Nice

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Here's a neat trick to get lots of radio advertisement... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

The Future of Voiceovers: Hold Your Tongue...Possibly Forever

"Do we need to cast a voice-over talent for this... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

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If you're a typical small business, you've probably been approached... Read More

The Benefits of Specific Advertising

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Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

What Makes A Winning Online Ad?

Most people who have been involved with sales & marketing... Read More

Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More

Why Your Ad Failed

So you spent good money on an ad, put it... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More