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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Forbes

The Death Of The Advertising Specialist
Forbes
That's why the specialist model for advertising is becoming completely untenable and more senior marketing leaders are calling for a re-bundling of services back into one house. As examples, Marc Pritchard, CMO of Procter & Gamble, commented, "We're ...


AdAge.com

Cindy Gallop Asks for 'Harvey Weinsteins of Our Industry' to be Exposed -- and People Are Answering
AdAge.com
Diversity advocate Cindy Gallop, who issued a call to action on Facebook earlier this week for advertising professionals to speak up about sexual harassers in the industry, says she has been inundated with emails "telling truly appalling stories from ...
#MeToo and Weinstein - the advertising editionAdNews

all 1,783 news articles »

TechCrunch

Pinterest opens up search advertising in its Ads Manager ...
TechCrunch
Pinterest began rolling out targeted ads based on searches for its partners earlier this year, giving it another moment in time to catch potential customers..

and more »

AdAge.com

10 Questions You to Need to Ask Your Advertising Data Provider
AdAge.com
In marketing and advertising, the value of customer data can't be overstated. However, despite data being ubiquitous in digital marketing today, both brand marketers and agency buyers are skeptical about the transparency and effectiveness of the data ...


Forbes

Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Forbes
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.


AdAge.com

Leading Brand CMOs To Erin Andrews: Women Power Advertising ...
AdAge.com
Erin Andrews interviewed leading CMOs at WHOSAY's ANA Masters pop up studio about their visions for the future of marketing and advertising.

and more »

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
People are doing whatever they can to avoid TV ads. Fox wants to help them. The broadcaster has teamed up with the video tech company Innovid to bring new ...

and more »

HuffPost

Using Blockchain Technology to Achieve Balance in Digital Advertising
HuffPost
The imbalance in the digital advertising industry is causing a multi-faceted disability, where all parties involved are exposed to the possibility of being short-changed in one way or the other according to their specific expectations.


SF Weekly

Warriors Debut Jerseys with Awful Advertising
SF Weekly
... Kevin Durant, and the defending NBA champions will don the “new throwback” jerseys — “throwback” because they're the old-style 70s and 80s-era jerseys depicting the state of California, and “new” because they have goddamned advertisements on them ...

Google News
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Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to... Read More

Electronic Display Signs

Electronic display signs are used nowadays in great extent to... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are... Read More

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More

How To Make Your Yellow Page Ads Work

I hear it often, "advertising in the Yellow Pages directory... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is... Read More