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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Forbes

Why Digital Advertising Needs A Blockchain Solution
Forbes
Internet fraud and fraud exposed in digital advertising are alarming terms that create a strong reaction among the online community. How do people react? They demand answers, write articles, post the information on blogs, or their website, while ...

and more »

WRALSportsFan.com

UNC-Chapel Hill sports advertising researcher speaks at Winter Games in South Korea
WRALSportsFan.com
Pyeongchang, South Korea — Walk around any Olympic Park, there's no doubt who paid to play. The logos of prevalent advertisers like Samsung, Kia and Coca-Cola are everywhere. And because of Visa's 30-year-long partnership with the Olympics, everything ...


The Boston Globe

Innovation of the Week: An alternative to advertising
The Boston Globe
A cryptocurrency alternative to advertising. Innovator: The online magazine Salon. What were they thinking? A growing number of Internet users are installing ad blocking software, which nixes often-annoying advertisements and allows websites to load ...


Los Angeles Times

Chrome ad blocker: The internet's largest ad company is now advertising's biggest traffic cop
Los Angeles Times
Google's Chrome browser is used by about 60% of desktop and mobile internet users. (Marcio Jose Sanchez / Associated Press). Google, already one of the dominant players in the online advertising world, may soon have even more power in that space. It is ...
Google's Chrome ad blocker means the Web's largest ad company is also now advertising's biggest traffic copWashington Post
Google Chrome is now online advertising's biggest traffic copThe Daily Herald
Google Chrome Browser to Start Blocking Bad-Mannered Web AdvertisingeWeek
The Keyword -Wall Street Journal -Coalition for Better Ads -Chromium Blog
all 127 news articles »

Sacramento Bee

McClatchy boosts digital audience, advertising revenue in 2017
Sacramento Bee
Sacramento-based newspaper publisher McClatchy, which has embarked on a chainwide digital transformation, on Friday reported gains in digital audience and advertising in last year's fourth quarter and all of 2017. And in a sign of a sea change in the ...

and more »

RT

Facebook advertising VP says 'Russian meddling' didn't aim to sway the election
RT
Even though Facebook has caved in to pressure from US lawmakers to crack down on 'Russian interference,' promising more safeguards against it, its vice president for advertising says Russians never tried to sway the 2016 election. Thirteen Russian ...
Facebook VP of advertising: Russian ads couldn't have affected election, because most came after the voteAmerican Thinker (blog)
Facebook's VP Of Advertising Slammed The Media's Russia Coverage — And Trump Is Loving ItThe Daily Caller
Mueller Indictment: Russians Manipulated Social Media, Advertising and Political Rallies to Impact 2016 ElectionThe National Law Review

all 2,675 news articles »

Business Insider

A Baird analyst valued Amazon's advertising business at $4 billion ...
Business Insider
Baird analyst Colin Sebastian predicted Amazon would make between $3 billion to $4 billion in 2018 from advertising. This would be more than Snapchat made from ads in 2017. Amazon's ad business is relatively new and the company doesn't disclose how ...

and more »

Richmond.com

Senate committee punts on school bus advertising, 'Kings Dominion Bill'
Richmond.com
You won't be seeing commercial advertising on school buses next year. A Senate committee on Thursday punted on a bill that would allow state school systems to sell commercial advertising on their buses as schools continue to struggle with funding. The ...

and more »

The Single Most Important Number in Digital Advertising -- The ...
Motley Fool
The management teams at Facebook (NASDAQ: FB), Twitter (NYSE:TWTR), and Snap (NYSE:SNAP) shared a common message during their fourth quarter earnings calls. "We're making good progress in our goal of driving better outcomes in ROI for our advertisers ...

and more »

The Verge

Unilever threatens to pull online advertising from 'toxic' platforms
The Verge
Consumer goods company Unilever is threatening to pull all advertising from online platforms that allow “toxic” online content, as reported by Reuters. According to a speech that is expected to be made today by Unilever's chief marketing officer Keith ...
Unilever, Owner of Dove and Ben & Jerry's, Threatens to Stop Advertising on 'The Swamp' of Google and FacebookGizmodo
Unilever threatens Facebook, Google with online advertising cutsFox News
Unilever to Facebook and Google: Clean up digital 'swamp' or we'll ...CNNMoney
The Week Magazine -Washington Post -The Guardian -IAB
all 124 news articles »
Google News
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Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

Dont Be a Secret Agent

This tactic of the game was hard for me to... Read More

The $500.00 A Month Plan

One way to make extra money or start a... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

Constructing Business Advertisements

What many may consider the most important part of advertising... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is... Read More

3 Simple Steps to Getting Thousands in Free Advertising

Many entrepreneurs believe that they understand what public relations is,... Read More