Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Why am I seeing this ad? AI, ML & human error in advertising  TechCrunchAd platforms create equal opportunities for businesses but not equal outcomes. They're mostly marketed as self-*service* and easy to use, however, there are new ...
In-app Advertising Market to Record an Exponential CAGR by 2025  NewsVarsityGlobal In-app Advertising Market: Overview. In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the ...
Case Study: How Cure.Fit Used Technology & Advertising To Disrupt The Market To Their Advantage  Analytics India MagazineTextbooks have taught us what does the 4P's mean in marketing but a Bangalore based business start-up has actually redefined how to bring life to these 4P's ...
Self-Serve SMB Advertising Comes to Cable Television  Business News DailyIn a bid to make placing ads on television easier for small businesses, Comcast launched a self-*service* ad buying option for its Spotlight platform.
Ads Of The Week - Campaign Trail: Work That Works  ETBrandEquity.comBrand work that cut through the clutter, reviewed: Samsung, Godrej Interio, WakeFit, Tata Motors, Hero Motocorp, MaxLife, MPower Minds.
How advertising's role has evolved over the years - ET BrandEquity  ETBrandEquity.comAdvertising is more powerful than ever. It's capable of selling stuff that doesn't just make money but also the stuff that makes change, writes C..
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine JournalMicrosoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.
Google says it competes with 'lots of companies' in advertising — here's the hole in that argument  CNBCA new blog post from Google claims the ad tech industry is a 'healthy marketplace'
The Weekend Room: Brands, ads, marketing gimmick that matters to advertisers - ET BrandEquity  ETBrandEquity.comThis column is specially curated for advertisers to peek into the minds of the CEOs and CMOs to discern their marketing strategies. The weekend special column ...
Google's ad business will be scrutinized like never before in antitrust investigation  CNBCThe state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...
No to advertising, says Britbox president Sriaman  Digital TV EuropeBritbox president Soumya Sriaman has brushed aside the possibility of an ad-supported model for the platform. “We didn't consider advertising,” Sriaman said ...
Kind Ads: A Decentralized Advertising Platform for Advertisers & Publishers  BlockonomiIf there's one thing that bugs us all – it's having to look at irrelevant ads that offer virtually no value with respect to our personal interests. On the flip side, this is ...
Why marketers struggle to integrate in-app advertising  AdAge.comEven as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.
Here’s How Amazon Will Impact the Entire Advertising Ecosystem  AdweekA new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.
Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business InsiderSeth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.
Visual Design Tools Need to Be Revamped to Help Improve Advertising Creative  AdweekNovices should have the opportunity for to make outstanding work, too.
Facebook removes altered Conservative advertisement  BBC NewsFacebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...
Microsoft opens responsive search ads beta to all advertisers  Search Engine LandAll advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...
The importance of branding and marketing a product - ET BrandEquity  ETBrandEquity.comA case study on MePS Packaging reveals the need to create a brand value in the market.
Google Advertising Practices Targeted in US Antitrust Probe  NDTVState attorneys general investigating whether Google is engaged in monopolistic behavior are planning to take a deep look into the tech giant's advertising ...
Midnight Moment highlights art in Times Square in honor of Advertising Week  The DrumThe Midnight Moment is an artistic takeover of the digital screens in Times Square – advertising's biggest outdoor venue – where three minutes each day are ...
DTC darling Glossier makes first foray into TV advertising  The DrumMakeup brand Glossier is embarking on its most wide-ranging campaign to date – an initiative that will see it broadcast TV advertising for the first time.
Social media platforms, online video to consolidate advertising dominance in 2020  Indiantelevision.comMUMBAI: A considerate portion of marketers in Asia Pacific (29 per cent)don't have the right balance and synergies between digital and offline media, while the ...
Samsung and Heinz found advertising next to fake 'cancer cure' videos on YouTube  The DrumYouTube has become embroiled in a *fresh* ad safety scandal following revelations that big-name brands including Samsung, Grammarly and Kraft Heinz have ...
Cross Platform and Mobile Advertising Market- A comprehensive assessment of current dynamics and emerging avenues  NewsVarsityThe on-screen time per person globally is on the rise, with the ubiquity of connected devices coupled with the explosion of online *content* creation. Online ...
He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How  ForbesIn today's digital economy there's a strategy you can use to supercharge your sales without spending money on marketing and advertising.
Facebook adds new requirements for political advertisers  The VergeAdvertisers will now have to provide more information before they can make ad buys. It's a new Facebook effort to crack down on election interference.
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  AdweekPubMatic's survey finds programmatic players seek refuge in private marketplaces.
Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine JournalMicrosoft is opening up its responsive search ads beta to all advertisers.
Ahead Of Festive Season, Amazon India Ventures Into Digital Advertising  Inc42 MediaAmazon India has been promoting its 'Click-out' campaign seeking external advertisers to place ads on its platform in India.
Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  AdweekEver since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...
Distracted by too-bright digital advertising boards? Here’s who to call to turn the lights down  San Bernardino County SunQ: Dave Simpson of Moreno Valley asked about what he said is a distracting new, large and very bright electronic advertising sign that has been erected on the ...
Social advertising and video spending trends in Asia Pacific  InfotechLead.comResearch firm Forrester has recently released two reports tracking the social advertising and video spending trends in Asia Pacific. Google, Facebook social ...
Why big advertising firms should stop giving creatives for free - ET BrandEquity  ETBrandEquity.comWhen we give away our creatives for free we jeopardize our own future, writes Raj Kamble.
NASCAR shocks gun industry as it appears to block some firearm ads  CNNWashington (CNN) NASCAR rejected advertisements for its souvenir programs from multiple firearms companies earlier this summer as part of what is being ...
A Million-Dollar Reach For Building Advertising Clients  Radio & Television Business ReportWith the Association of National Advertisers (ANA)'s "Masters of Marketing" conference scheduled for the first days of October in Orlando, now is the time for.
Advertising Group Builds Internal Resource for Boosting Marketing Measurement  Associations NowAfter years of working with outside groups on marketing measurement initiatives, the Association of National Advertisers is developing an internal program that ...
'Get ready for Brexit' advertising campaign launches  BBC NewsAn information campaign urging the public to "get ready for Brexit" has been launched by the government. The campaign began on Sunday with the launch of a ...
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunchTwitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...
Major grocery retailers to pilot digital in-store advertising  Chain Store AgeAlbertsons Safeway, Southeastern Grocers, and Weis Markets will help launch a new in-store digital media network. Marketing solutions provider News America ...
Guide to Native Advertising  Columbia Journalism ReviewExecutive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...
Ace Metrix Launches Key Metric for Measuring Advertising's Cultural Impact  GlobeNewswireLOS ANGELES, CA, Sept. 12, 2019 (GLOBE NEWSWIRE) -- Ace Metrix, the leader in measuring advertising effectiveness, today released the first ever ranking ...
Climate facts subject to rules on partisan advertising in Canada  Science MagazineEnvironmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...
'Data has changed the way brands view us': Disney chief to chair The Drum Digital Advertising Awards US  The DrumOn the 25th anniversary of the first digital ad, The Drum Digital Advertising Awards US will once again be celebrating and rewarding the teams, individuals and ...
BARC's Partho Das Gupta elected as The Advertising Club president  Campaign IndiaThe Advertising Club has announced its managing committee for the FY 2019-20. The new committee will be helmed by media industry veteran Partho Das ...
This festive season, brands plan a ₹20,000-crore ad blitz  MoneycontrolDespite a slump in consumer spending and slowdown, festive advertising is expected to grow at 10-12% over 2018 to touch as much as ₹20,000 crore this year, ...
Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media  AdweekThe newsletter will bring you the news, but also tips to help you do your job better.
Digital Advertising And Marketing Strategies For Reaching The Modern Customer  ForbesThere are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.
How to use Amazon and advertising to build a D2C startup  TechCrunchEntrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...
Brian O’Kelley’s Next Move Has Nothing – And Everything – To Do With Advertising  AdExchangerWhat does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...
Vast majority of Australians support ban on misleading political advertising  The GuardianThe vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...
Advertising casualties of the pivot to privacy  DigidayIt's open season on advertising techniques that rely too heavily on personal user data. Tighter data protection regulations and the privacy agendas of the ...
ITV taps Imagine for advertising upgrade  Digital TV EuropeImagine Communications' Landmark II advertising sales solution has been chosen by UK commercial broadcaster ITV as an upgrade to better manage linear ...
Google's advertising practices are being investigated by almost every U.S. state  AdAge.comA group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.
Epoch Times banned from advertising on Facebook after breaking ad rules  The VergeFacebook has banned conservative news site The Epoch Times from buying ads after the site violated ad policies by attempting to avoid Facebook's rules for ...
Advertising agencies tap Indian talent for global leadership roles  LivemintThe latest is Nirvik Singh, who is set to take over as the first COO of New York-based Grey Group.Earlier, Indians taking over global roles were less frequent, with ...
WhatsApp advertising is coming  AdNewseMarketer says this is likely sometime in 2020.
Twitter bans advertising from state-controlled news outlets  EngadgetTwitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...
Advertisers slapped with infringement notices for non-compliant advertising of therapeutic goods  JD SupraAdvertisers are reminded the Therapeutic Goods Advertising Code 2018 (TGAC) was recently amended by the Therapeutic Goods Amendment (Therapeutic ...
APCON wants to charge a ₦25,000 fee on all online advertising in Nigeria  Techpoint AfricaYesterday, a Twitter user shared details of a directive from the Advertising Standards Panel (ASP), a statutory committee of the Advertising Practitioners Council ...
Interview With Media, Marketing and Advertising professionals People - Exchange4media  Exchange4MediaExchange4media has done interesting informations interview with media, marketing and advertising professionals or experts.
TV Should Bring Digital Approach To Advertising -- But Avoid Digital's Pollutants 09/12/2019  MediaPost CommunicationsOn Tuesday of this week, I was in Toronto participating in the Future of TV Advertising Forum Canada, a conference about the future of our business. I attend a ...
From Kamasutra Condoms to Skore; how advertising has evolved - ET BrandEquity  ETBrandEquity.comSexual wellness brands have begun to roll out targeted products, backed by a clear-cut communication strategy.
NFL Signs Content and Advertising Deal With Reddit  The Wall Street JournalThe National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...
Harness the Full Capabilities of the Advertising Marketplace with Automation  AdExchangerThis article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video ...
Advertising budget for next 3 yrs stands at Rs 250-275 cr: Hemant Jalan, Indigo Paints  Exchange4MediaJalan, Founder & Managing Director, Indigo Paints, talks about the brand's journey, signing M S Dhoni as ambassador and the marketing strategies.
Alaska joins investigation into Google advertising  Cordova TimesAlaska has joined in a multistate, bipartisan antitrust investigation to determine whether tech giant Google's overarching control of online advertising markets ...
Google Chrome proposes 'privacy sandbox' to reform advertising evils  CNETPublisher ad revenue drops 52% when ads aren't targeted, says Google -- whose privacy sandbox idea aims to offer both ad targeting and privacy.
Are 'Tesla-Killers' Free Advertising for Tesla?  Market RealistLast week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.
Signal Lamp Announces In-Flight Advertising and Content Agreements  APEX MediaSignal Lamp Entertainment (SLE) has made four announcements indicating the company's continued expansion into in-flight advertising and *content*. SLE has ...
Can more relatable advertising stop the womenswear slide at M&S?  The Irish TimesOutrageous price conversions likely to leave Irish shoppers underwhelmed.
Intent-driven advertising: Proven to boost consideration  TechTargetDrive engagement, consideration, and influence across all stages of the purchase cycle with TechTarget's comprehensive suite of advertising products, tailored ...
Social media should co-operate on overseeing political advertising, expert tells Canadians  IT World CanadaVisiting British expert calls for a common global standard social media platforms must follow for controlling paid political *content*. Read why.
UK watchdog warns energy group Equinor over advertisement  Financial TimesUK regulators have issued a warning to Norwegian energy giant Equinor over advertisements on the London Underground that implied gas is a “low-carbon ...
Liberals Have Spent Over $11,000 In Twitter Campaign Advertising  HuffPost CanadaOTTAWA — An Liberal ad campaign worth over $11,000 is the first purchase recorded in Twitter's new transparency centre for Canadian political ads.
Robin Garton joins Sky Creative Agency as ECD of the advertising team  ShotsIndustry big hitter joins Sky's in-house agency and the UK's largest in-house advertising agency.
Here's what you need to know in advertising and media this week  INSIDERCompanies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.
The Drum Arms takes New York: Advertising Week's alternative party pub  The DrumNavigating Advertising Week New York is a whole workout. Between panel sessions, networking events and all the corporate chaos, it's easy to get burnt out.
Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBCE-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...
Here's what you need to know in advertising and media this week  Business InsiderWelcome to the Advertising and Media Insider newsletter, where we round up the most interesting stories we've covered this week, ICYMI. I'm Lauren Johnson, ...
Foxtel taps data to overhaul content, channels, advertising services  CMOA stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended *content* partnerships and a Lifestyle brand ...
Unhealthy fast food outlets could be banned from advertising near schools  Times & StarThe routes children take between their homes and schools should be free of junk food outlets and advertising to tackle childhood obesity, according…
RTÉ Unveils Advertising Packages for Late Late Toy Show  AdWorldRTÉ's The Late Late Show may only be back on screens a week but it's already taking media bookings for one of its biggest live TV shows of the year, The Late ...
Advertising industry code of ethics due for review  CMOCode that governs advertising has had to keep pace with changing face of marketing and *content* and is due for review.
National Broadcasting Service to be Removed from Advertising Market  IcelandReviewMinister of Education Lilja Alfreðsdóttir announced ambitious plans to remove RÚV, the state-run Icelandic Broadcasting Company, from the advertising market.
Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for The CW  Broadcasting & CableToday we're continuing our series of deep dives on major networks with a look at The CW. We examined recent advertising and viewership trends from the ...
Watch this advertisement for the Marathon chocolate bar, the old name for Snickers in the UK  Scroll.inThe Snickers chocolate bar will reintroduce packs bearing its old name, Marathon, in the United Kingdom for three months, the Daily Star reported. Snickers was ...
How One Creative Is Facilitating More Opportunities for Women in Advertising  AdweekLaura Visco is changing the narrative, one invisible talent at a time.
Google accused of secretly feeding personal data to advertisers  Financial TimesGoogle is secretly using hidden web pages that feed the personal data of its users to advertisers, undermining its own policies and circumventing EU privacy ...
After a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back  AdweekYou don't have to go far to find a Dum Dum lollipop. They're often up for grabs at doctor's offices, hair salons and the like, waiting for adults and kids alike to ...
Gen Z And The Rise Of Optimized Out-Of-Home Advertising 09/12/2019  MediaPost CommunicationsGen Z and Millennials are in control. They want relevant *content* to be how they want it and when they want it. This isn't just true for their devices -- it's true for the ...
Why in the world do we have direct-to-consumer drug advertising?  STATOut of the roughly 200 countries in the entire world, the U.S. is one of just two that allows drug companies to advertise on TV. Why?
Jerome Reynolds | Advertising apartheid | Commentary  Jamaica GleanerRepresentation is important. It is critical that all members of society see themselves in media and in public spaces, be that on billboards, buses or street art.
Is Klaviyo the next HubSpot in the tumultuous new world of advertising?  The Boston GlobeThe maker of customized marketing tools has big ambitions — and money to realize them.
Advertising on Chennai Trees May Cost You a Hefty Fine, 3 Years in Prison  News18In a press release, the Chennai Corporation Commissioner G Prakash said that the civic body is maintaining trees along arterial and interior roads to maintain ...
Keys to Hotel Advertisement on Facebook  Hotel News ResourceArticle - Keys to Hotel Advertisement on Facebook - Deciding where you should be placing your Hotel Advertisement dollars can be a difficult decision. A huge ...
People are really into chicken advertising, quips Nando's marketing boss  702'iNkukhu' anyone? Nando's chief marketing officer Doug Place shares his thoughts on Pick n Pay's new ad and why it's a miss.
Advertising employee brings clown as support to redundancy meeting  PerthNowA dumped employee opted for a strange choice of support when summoned to a meeting with company bosses.
Australians look at mobile web advertising for longer  AdNewsIntegral Ad Science's Media Quality Report for the first half of 2019.
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York TimesMr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.
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Have you ever seen an ad on television that was... Read More

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Many people in business lay-out (design) their own ads. That... Read More

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