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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Twitter announces complete advertising ban on state-run media outlets The Next WebTwitter earlier today announced it's banned more than 900 accounts purported to be linked to a China-sponsored disinformation campaign against the citizens of ...

Twitter blocks state-controlled media outlets from advertising on its social network TechCrunchTwitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...

Non-members cannot dodge advertising self-regulatory body, says Delhi court ruling Campaign IndiaThe Delhi district court judgement reaffirms the remit of the Advertising Standards Council of India (ASCI) over non-members.

Advertising icons real and imagined meet in a digital mural from the Clio Awards AdAge.comThe interactive, annotated project celebrates 60 years of the show.

Here's a running list of all the companies pulling advertising from Alan Jones SBS NewsIt comes after comments the shock jock made last week, telling Prime Minister Scott Morrison to 'shove a sock' down New Zealand PM Jacinda Ardern's throat.

ANALYSIS: Shrinking international advertising campaigns bite into Australian media earnings AdNewsBy Chris Pash | 20 August 2019. oOh!media's special trading update to inform the market of a “sharp” fall in advertising foreshadows more downgrades among ...

Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M Medical Marketing and MediaFor media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...

BRIEF-Twitter Says Updating Advertising Policies On State Media - Blog Yahoo NewsAug 19 (Reuters) - Twitter Inc: * TWITTER SAYS UPDATING ADVERTISING POLICIES ON STATE MEDIA - BLOG. * SAYS GOING FORWARD WILL NOT ...

Seven West Media posts a $444 million loss in soft advertising market AdNewsImpairments on the television licences and newspaper masthead carrying values.

Juul, Philip Morris sued for marketing to minors, deceptive advertising CNETIt's one more criticism of the e-cigarette industry's effect on young people.

Beer advertising has failed women - that's bad news for our industry CampaignLiveThis summer's football tournament showed how much progress we've made and how far we still have to go to achieve equality between men and women.

Is Huawei a Threat to Google's Advertising Business? Market RealistHuawei plans to launch its own mapping *service* as soon as this October. But Huawei's Map Kit will initially not be a consumer mapping *service*.

Twitter's 6-second rule means advertisers can pay for completed ad views AdAge.comIt's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.

Vast majority of Australians support ban on misleading political advertising The GuardianThe vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...

Gender stereotyping in advertising: No smoke without fire Prolific LondonLast week, the ASA came down hard on Philadelphia and Volkswagen in the first action against harmful gender stereotyping. Ria Campbell, Head of *Content* at ...

Seven West Media posts a loss of $444 million in soft advertising market AdNewsImpairments on the television licences and newspaper masthead carrying values.

AI For Media, Marketing & Advertising 08/19/2019 MediaPost CommunicationsMediaPost is offering an innovative, new “blended learning” approach to continuing education for media, marketing and ad pros, starting with a course on ...

Facebook's VP of advertising David Fischer on the marketer of the future The DrumFacebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...

Is reward-based advertising the booming frontier for digital medium? Exchange4MediaIndustry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer ...

OVO Energy brand chief: 'we're making our advertising green' CampaignLiveRenewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...

TV advertisements dwindle as brands tighten purse strings amid slowdown The Financial ExpressMedia buying experts have noted that the auto industry, which has suffered the worst decline in sales in the last 20 years, has had to cut down on ad spend ...

Global Thought Leaders Coming to Johannesburg for Inaugural Advertising Week Africa Africanews EnglishAdvertising Week Africa (http://Africa.AdvertisingWeek.com/) – the very first African edition of the world's premier event for advertising, creative, entertainment, ...

Microsoft Advertising Shares Search Behavior, Conversion Data 08/20/2019 MediaPost CommunicationsMicrosoft Advertising — the fourth-largest ad brand behind Google, Facebook and Amazon — continues to look for growth in its partner search network and ...

Redesigning advertising strategies for digital The Financial ExpressIn digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in ...

ITN Productions Advertising & Adam&EveDDB launch new campaign for Esso ShotsDirected by Oscar nominated, multi-award winning director Marcel Mettelsiefen, the campaign, entitled Daddy No Legs.

Amazon Advertising: The 2019 Guide Search Engine JournalThe giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and advertisers are ...

Advertisers tighten their belts - SHINE News Shine NewsThe unstable economic situation dampens advertising spending in H1.

BBDO India hires Nikhil Mahajan and Akashneel Dasgupta Campaign IndiaBBDO India has hired Nikhil Mahajan as general manager of its Delhi operations and the appointment of Akashneel Dasgupta as the agency's CCO.

Game of mates ends badly for advertising executives The AustralianNew financial regulations mean that the game of mates, which has historically been an integral part of many areas of business, is in sharp decline in financial ...

Gender ad bans set ‘concerning’ precedent, say advertisers Financial TimesThe banning of two supposedly sexist TV advertisements has sparked concern among advertisers and broadcasters that the UK's new rules on avoiding gender ...

New Google advertising policy loophole allows deceptive ads Times of OmanWashington DC: A new Google policy that was meant to rein in deceptive advertising by “crisis pregnancy centres” has a loophole that is allowing the centres to ...

Broadcasters in talks to raise TV ad limits The DrumThe government is reported to be in consultation with broadcasters on the possibility of lifting the current cap on how many ads can be shown per hour of TV ...

Rear windshield advertising will be extremely cost-effective: Onkar Vaidya Exchange4MediaVaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber.

Gender stereotype advertising bans set ‘concerning’ precedent, say advertisers The IndependentThe banning of two adverts that promoted “harmful” gender stereotypes sets a “concerning” precedent, according to advertisers.

A Reality Check On Advertising Relevancy And Personalization ForbesInterest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...

Digital advertising is changing and so should our tactics The Media OnlineWe need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience.

Early SMI Data: A tough start to a new advertising financial year AdNewsBy Chris Pash | 19 August 2019. Early analysis of media agency advertising booking data shows a tough start to the 2020 financial year. SMI data, analysed by ...

'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online The Wall Street JournalLike many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...

Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options EntrepreneurMore *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...

Advertising veteran S Yesudas launches digital marketing agency Snippet LivemintS Yesudas, former managing director of Dentsu's media agency Vizeum, is all set to launch his own digital marketing agency called Snippet Digital. Along with ...

What’s Driving Amazon’s $10 Billion Advertising Business ForbesAmazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...

How to use Amazon advertising’s dynamic bidding feature Search Engine LandDynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...

Viacom-CBS Merger Could Boost Advertising Ambitions The Wall Street JournalThe merger of CBS Corp. CBS.A 0.72% and Viacom Inc. VIA 2.03% creates a larger media company better positioned to pursue advanced advertising ...

EE seeks to ban Three advert that claims to offer the only 'real' 5G service Telegraph.co.ukEE has taken issue with an advertising campaign that promotes rival Three's 5G network as the only “real” next-generation *service*.

Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending The Chronicle of Higher EducationThree of the fastest-growing largest private nonprofit institutions devoted more than 15 percent of their overall functional expenses to advertising and marketing ...

Internet advertising to grow at slowest rate since 2001 dotcom bust The GuardianThe internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...

Top global and African speakers lined up for Advertising Week Africa The Media OnlineA range of high-powered speakers have been confirmed for the inaugural Advertising Week Africa. The event takes place in Johannesburg from Monday 28 to ...

'Departures' Releases 30th Anniversary Issue, Reports Uptick In Advertising 08/20/2019 MediaPost CommunicationsTravel and lifestyle magazine Departures is celebrating its milestone 30th anniversary with an issue focused on visionary voices and sustainability.

ASA: UK Advertising Regulator Sanctions Crypto Derivatives Platform BitMEX for "Misleading" Ad Crowdfund InsiderThe UK's Advertising Standards Authority has upheld complaints against crypto-derivatives trading platform BitMEX claiming the company violated UK.

Why is Amazon hiring blockchain experts for its advertising division? The DrumA job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product.

Amobee launches connected TV advertising data marketplace FierceVideoAmobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV ...

Advertising's antidote to the pitch AdNewsPitching is a lot like a first date. You wouldn't (and shouldn't) get married after meeting once.

Government criticised for spending £10m on Brexit advertising campaign The CanaryMinisters have been criticised for spending more than £10m over eight months on an advertising campaign to help people and businesses prepare for Brexit.

State audit targets lottery advertising Gainesville SunThe audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.

National's 'desperate' attack ads to be investigated by Advertising Standards Authority Stuff.co.nzThe National Party's attack ads against Labour may have breached advertising standards.

Bidstack Inks Advertising Pact With Epic Games' Unreal Engine Morningstar(Alliance News) - Bidstack Group PLC on Monday said it has entered a collaboration with Fortnite video game developer Epic Games Inc's Unreal Engine.

Google and Facebook prey on digital advertising for content by news producers. Fair play? Economic TimesGoogle owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.

Tesla Is The King Of Social Media, No Need For An Advertising Budget InsideEVsIs it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...

Microsoft acquires e-commerce advertising vendor PromoteIQ Marketing LandPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own ...

Amazon’s high-flying advertising growth levels out Marketing LandAmazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...

Amazon Management Talks One-Day Shipping, Video Advertising, and More The Motley FoolAmazon (NASDAQ:AMZN) saw its revenue growth rate accelerate in Q2. The top-line figure rose 20% year over year, to $63.4 billion. This is an acceleration ...

How Augmented Reality Will Become a Lynchpin of Future Advertising EntrepreneurThe prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance.

Misleading advertisements may land celebrity endorsers in jail LivemintNew Delhi: Manufacturers, *service* providers and celebrity endorsers face fines and jail terms for making misleading claims in advertisements, under the terms of ...

Analysis – Page 127 More About Advertising | Insights into AdvertisingThe world's biggest marcoms company WPP disappointed analysts with its half-year performance, failing to hit its growth target of four per cent, ending up at 3.6 ...

Tyson & Others in Animal Treatment False Claims Class Action Suits The National Law ReviewOf the three false advertising class actions Pete and Gerry's Organics, Nellie's Free Range Eggs, the Tyson case is unique in its attack on the environmental ...

Supervisors approve advertising for bids on old mall property WTOKThe Lauderdale County Board of Supervisors wants to build a fence around the recently purchased old Village Fair Mall to keep the public safe and to stop ...

Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems HuffPostLast year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.

Parker House furniture sues Costco and Kuka for false advertising woodworkingnetwork.comParker House, an importer of furniture and case goods, is suing Costco and Chinese furniture maker Kuka Furniture.

The best and worst of public service advertising Business WeeklyIf you have something to say, say it. If you have nothing to say, use showmanship. That's the philosophy that some live by in the advertising business. With many ...

Report: Product advertising is driving spend growth in search, social, marketplace Search Engine LandOverall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...

This advertising CEO uses neuroscience to sell you stuff | How I Made It Los Angeles TimesJessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to ...

Approved, Not Approved campaign fights "singular narrative" in advertising DezeenSex-toy designers Polly Rodriguez and Alexandra Fine have launched a campaign to raise awareness about the bias selection process of adverts.

Specialist, Advertising Systems SportsBusiness DailyWe presently have an opportunity for a Specialist, Advertising Systems in our Digital Revenue Operations department. This position will ensure the aligned ...

HUL, Reckitt Benckiser (India) & ITC continue to be top 3 advertisers on TV: TAM AdEx Exchange4MediaAccording to the report, three of the top 10 brands who advertise on TV are from the toilet soap category.

Lee Jeans is doubling its digital advertising budget DigidayLee Jeans is retooling its relationships with influencers to be more holistic and the company is doubling its digital budget.

Is personalisation an effective advertising strategy? Exchange4MediaPersonalisation in advertising provides consumers with specific *content* that interests them. The *content* is tailor-made to the consumers' liking to garner a high ...

Advertising agitated: Market's in trouble as brands and publishers squeeze services ZDNetAdvertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals ...

Why gaming will be advertising's next key channel The DrumGaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the ...

Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America AdExchangerAs Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...

Amazon Is Looking to Put Advertising Data on a Blockchain CoinDeskAmazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...

P&O Cruises reviews advertising account CampaignLiveP&O Cruises is reviewing its creative account after five years with Founded, which was appointed to the account in 2014. Five agencies have been shortlisted in ...

WHO statement urging governments to ban tobacco advertising, promotion and sponsorship at international expositions World Health OrganizationAs called for in the WHO Framework Convention on Tobacco Control, Governments must comprehensively enforce bans on tobacco advertising, promotion and ...

Microsoft Advertising rolling out experiments A/B testing tool globally Search Engine LandYou will see a new tab in your Microsoft Advertising account soon if you don't already. Experiments is rolling out globally for testing ad copy, landing pages and ...

Will ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions Marketing LandThis is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers and businesses on ...

US Advertising: Can Twitter Start to Capitalize on the Boom? % Market RealistTwitter capitalizes on strong US advertising as its advertising sales pike. There is more to come as Twitter addresses advertisers' transparency concern.

CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising DeadlineCBS and Viacom stand to become a bulked-up media player with arguably the industry's most diversified streaming portfolio.

UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion CoinDeskThe U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).

Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes Marketing LandOnce upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...

Facebook to remove thousands of outdated interest targets for advertising Marketing LandFacebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and ...

Tucker Carlson returns to Fox News -- but advertisers are staying away Media Matters for AmericaFox host Tucker Carlson is returning to his show tonight, after an attempted cooling-off period for defending white supremacy and downplaying white nationalist ...

Presidential candidate Tulsi Gabbard sues Google over suspended advertising account CNBCThe Democratic presidential candidate claims the company stifled her speech when it suspended her campaign's advertising account.

Beware of false Social Security or Medicare advertisements Sun SentinelScammers have become more aggressive and sophisticated in the digital age. With millions of people relying on Social Security and Medicare, scammers target ...

DKNY Brand Launches New Advertising Campaign with Halsey and The Martinez Brothers TASSNEW YORK, Aug. 19, 2019 /PRNewswire/ -- Fall 2019 marks the 30th birthday of DKNY and its innovative, genre-defining approach to style — a revolution at its ...

Inflight Advertising Market Size, Development, Key Opportunity, Application & Forecast to 2025 Innovative ReportsIn-flight advertising entails advertising through in-flight magazines, overhead storage bins, and setback tray tables, and sales pitches by flight attendants. Advent ...

Advertisers Need to Pay More Attention to the Weather When Planning Campaigns AdweekAdvertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the ...

How TikTok is a readymade platform for targeted advertising Exchange4MediaTikTok is what Gen Z is on. The ByteDance-owned social media app, popular for its short form videos, is a rage for its user-generated quirky song-dance routines ...

Facebook Watch Draws More Advertisers—Gradually The Wall Street JournalAdvertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.

Why advertisers can't afford to screw up 5G CampaignLiveWhen thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.

Condé Nast's global restructure binds sales and advertising arms The DrumVogue publisher Condé Nast has initiated a wholesale restructure of its leadership team and organisation structure, leaving it with a more cohesive, global ...

Local Sinclair Stations Publish Articles Advertising Trump Campaign Merch Mediaite"The hat, which is made in the United States, costs $25.00."

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