Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

The show goes on for in-cinema advertising: Brands use power of big screen  Business StandardThe siren call of digital media had led many to believe that the era of in-cinema advertising was well and truly over. However, two reports launched in the course ...
‘Political advertising is toxic category that we avoid’  BusinessLineLooking along the lines of freemium model for revenue generation: BBC Global News CEO.
Advertising Week Europe briefing: 5 themes that will dominate the week  DigidayThousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...
New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS NewsTwo business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...
A Few Pioneering Women Every Advertising Industry Pro Should Know  ForbesHow well do you know the names of women who pursued careers in advertising and media despite the odds stacked against them and the norms of their time?
Sky and NBC bring together advanced advertising platforms  Broadband TV NewsSky and NBC Universal are to launch a joint advertising platform that brings together Sky's AdSmart capabilities with those of NBC's Audience Studio. It's hoped ...
Teikametrics adds hourly bidding optimization for Amazon advertising  Marketing LandBoston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...
Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order]  Live Law'The settled position in law is clear i.e. while puffery is permitted, disparagement and denigration is not'.
The definitive guide to what’s in and out at Advertising Week Europe 2019  DigidayAdvertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...
Is television advertising entering full recession?  Telegraph.co.ukIt's Advertising Week Europe, when the good men and women of adland gather in London to imbibe of such exhilarating discussions as “How to grow like a ...
Programmatic buying is changing digital advertising for local advertisers | BBJ  The Bellingham Business JournalProgrammatic provides advertisers more options for controlling their spend and who sees their ads. sound-Sponsored. The TV series Mad Men gave the general ...
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  AdweekWhen you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...
Facebook announces changes to political advertising to meet new federal rules  PrinceGeorgeMatters.comOTTAWA — Facebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including ...
Kazerman Tapped for Advanced Advertising Post at Discovery  Broadcasting & CableKeith Kazerman has been promoted to executive VP, digital sales, advanced advertising and research.
The future of native advertising is mobile  The DrumNative advertising's ability to blend in with an end-user's *content* experience has made it extremely popular with brands. In fact, it's so popular that native made ...
UK advertising exports jump 18% to £6.9bn despite Brexit  CampaignLive2017 figures are in new Advertising Association exports report.
Duncan Garner: Good on advertisers pulling ads from Facebook  NewshubOPINION: How on Earth does Facebook, Youtube and the like get away with publishing such heinous and offensive *content* like the killing of 50 people?
Martin Sorrell: Amazon's advertising business will be worth $100bn  CampaignLiveAdvertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.
Turkey Abandons Comparative Advertisements - Media, Telecoms, IT, Entertainment - Turkey  Mondaq News AlertsIt should be noted that unfair competition is regulated under the Turkish Commercial Code in an extensive and open-ended manner. Turkey Media, Telecoms, IT ...
Location based mobile advertising fraud is hard to police  App Developer MagazineA discussion about why location-based mobile advertising is a tricky business and how the amount of location data fraud is probably affecting your media ...
Agari Wins American Advertising Award for Best Brand Design  Business WireAgari, the next-generation Secure Email Cloud that restores trust to the inbox, today announced it has earned a 2018 American Advertising Award, also.
The Drum Digital Advertising Awards 2019 finalists  The DrumThe Drum Digital Advertising Awards Europe 2019 judging has been and gone and we can now reveal the shortlisted hopefuls.
Junk food advertising bans should be taken with a big pinch of salt  The TimesOpinion polls show that a ban on junk food being advertised to children is popular with the public. Why wouldn't it be? We like children but we don't much care ...
A Plan to Kill Tobacco Advertising Worldwide  24/7 Wall St.The ability to market tobacco has been challenged by one of the world's largest health organizations. If the plan works, billions of dollars in tobacco ads could ...
Amanda Holden shows off her sartorial prowess while at Advertising Week Europe  Daily MailAmanda Holden showcased her sartorial prowess as she attended Advertising Week Europe at Picturehouse Central, in London, on Monday.
Digital out-of-home advertising is fracturing into many channels  MarTech TodayDigital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.
New Zealand advertisers reconsider social media in wake of Christchurch attacks  Stuff.co.nzLotto, Westpac and TSB have pulled social media advertising and other New Zealand businesses are being asked to consider where they put their advertising ...
Crackdown in junk food advertising another hit to embattled restaurants  The Caterer.comA crackdown in junk food advertising could deliver another hit to embattled restaurants and further “undermine” the high street, UKHospitality has said.
Teikametrics Announces Hourly Bidding in Flywheel to Optimize Amazon Advertising  MarTech AdvisorAmazon sellers using Teikametrics Flywheel will see improved performance and profitability using a more dynamic and responsive bidding algorithm.
Does ‘woke’ advertising need a wakeup call?  YourStory.comWhat happens when brands want to be 'woke' in India, in an economy where 11 percent of the youth are highly conservative and 37 percent of them are ...
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  ForbesThe article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.
What's going on at Facebook, and will it affect advertisers?  EconsultancyWill Facebook's top-executive brain drain leaves Zuckerberg more and more isolated? What does it for advertisers mean amid the company's recent scandals?
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine LandDuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...
Why Brands Are Flocking To Amazon Advertising  ForbesIn response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...
Swedish regulator to crack down on excessive advertising  iGaming BusinessThe Spelinspektionen has set out plans to crack down on excessive advertising in Sweden's regulated market, while the national gambling regulator has ...
5 Reasons You MUST Spend Money Outside of PPC  Search Engine JournalDoes your client solely rely on Google Ads? Be alarmed. Here's why spending budget outside paid search is actually good for PPC agencies and marketers.
Advertising effectiveness vs. efficiency: what is important?  RaconteurFocusing on short-term wins has led to a growing efficiency bubble, leaving long-term advertising effectiveness by the wayside.
How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not  HuffPostFor years, academics across the world have studied the effects fast food advertising has had on children and adolescents. With nearly 1-in-5 school-aged ...
Future of Advertising 2019  RaconteurThis report explores how brands can overcome the inherent difficulties and embrace the possibilities of advertising in 2019.
WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health OrganizationWHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...
Cadbury pulls ‘irresponsible’ advertising campaign webpage  AOL UKCadbury has taken down an advertising campaign webpage after it was accused of encouraging children and families to break the law. The chocolate firm's ...
Aberdeen criticised for advertising analyst roles as internships  Training Ground GuruABERDEEN are advertising for a pair of performance and scouting analysts - but have listed the roles as unpaid internships rather than jobs.
Ban on advertising junk food 'would harm the high street'  The TimesA ban on junk food advertising before the 9pm watershed would harm an already hard-hit restaurant sector and further undermine high streets, according to a ...
The Lion's Share Fund partners with JCDecaux, the number one outdoor advertising company worldwide  UNDPJCDecaux, the number one outdoor advertising company worldwide, is to join The Lion's Share Fund, a unique initiative raising much-needed funds to support ...
The push and pull of travel advertising  PhocusWireThe travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...
Advertising Week Europe begins today – the creative industries are the unsung heroes of the UK economy  City A.M.When people think about television, they probably think of the BBC and UK programmes with global appeal, like Downton Abbey and Killing Eve.
Can the 'New' Facebook Hold On to Advertising Dominance?  BloombergBrian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company's advertising ...
WHO calls for more action to protect children from online junk food advertising  The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1221 (Published 15 March 2019) Cite this as: BMJ 2019;364:l1221. Article · Related *content* · Metrics ...
Brexit chaos: advertising's trade bodies admit commercial concerns are mounting  The DrumFollowing on from a second rejection of Theresa May's Brexit deal in parliament, the prospect of a.
UK ASA bans gambling advertisement for advertising gambling  CalvinAyre.comIt's unfathomable that a gambling company could create an advertisement to promote gambling. The nerve of some people! However, that's exactly what has ...
Will advertisers ever learn from YouTube advertising scandals?  EconsultancyContinued YouTube scandals beg the question whether greater introspection on the part of advertisers is warranted when their ads appear next to problematic ...
My Method... Booking.com's marketing director on its new brand advertising strategy  PhocusWireBooking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign.
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
Disney, Turner, NBC, CBS, Discovery join forces for addressable TV advertising standard  Broadband TV NewsA number of American media and technology companies, in collaboration with US smart TV company Vizio, have formed a consortium dedicated to the ...
The fine print: Impactful versus misleading advertising  Forbes IndiaWhile these two terms, 'impactful' and 'misleading', may seem to have diametrically opposite effects on the consumer, it may surprise many that these words ...
TAM Media Research, Israeli firm develop digital advertising measurement tools  Economic TimesTAM Media Research, along with Israel-based business intelligence solution provider BI Science, has unveiled Digital AdEx, a *service* to monitor and provide ...
3 ways to lower your Amazon advertising ACoS  Search Engine LandAmazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...
Watch: Mother takes the Advertising Agency of the Year crown  CampaignLiveOn the day of winning Campaign's Advertising Agency of the Year 2018, Mother London partners Ana and Hermeti Balarin, Chris Gallery and Katie ...
Anger at timing of HFSS advertising consultation  British BakerHealth chiefs have come under fire for launching a consultation on advertising of foods high in fat, sugar or salt (HFSS) while the industry faces B..
10 top digital advertisers shift significant spend from programmatic to direct digital  The DrumSome of the biggest spenders on digital advertising decreased their programmatic ad placements in lockstep with increases in digital direct ad placement in ...
Disney, Epic Pull YouTube Ads After 'Soft-Core Pedo' Claim  FortuneDisney, Epic Games stopped YouTube ad spending after a video was posted demonstrating how to use the site to create a "pedophilia ring."
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPostFossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...
Junk food advertising could be banned before 9pm in bid to tackle childhood obesity  PoliticsHome.comJunk food advertising on TV and online could be banned before 9pm in a bid by the Government to crack down on childhood obesity.
Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More  Adweek“Strong enough for a man but made for a woman.” It's one of the most iconic lines in advertising, and it's from the creative mind of industry legend Carol H.
Is Content Marketing Advertising?  Social Media TodayThis seems like a simple question to answer, right? But the answer boils down to who you ask and how you define *content* marketing. Zara Curtis, Director of ...
Goal celebration goes wrong as J-League striker misjudges drop behind advertising board – video  The GuardianBrazilian striker Anderson Lopes almost injured himself while celebrating his goal for J-League side Consadole in their opening match of the season. Lopes ...
Advertising down for 'Tucker Carlson Tonight' Pirro show - Bizwomen  The Business JournalsTucker Carlson's Fox News show lost more advertisers this week.
Latest Pure Michigan advertising charge puts UP on display  Crain's Detroit BusinessA TV commercial pitching the Upper Peninsula as an adventurer's destination leads Pure Michigan's latest national advertising push. The campaign run by ...
This Tool Helps Marketers & Advertisers to Track Traffic Quality  Search Engine JournalGet accessible and understandable data that can help you make informed advertising decisions using this traffic quality tool.
The role of creative director in the new age of advertising  The DrumWhenever I assemble my team for weekly update meetings, my creative team tell me they are concerned about selling in big ideas. They worry about the ideas ...
UK competition regulator to examine digital advertising  Financial TimesThe UK competition regulator will examine online advertising as a “first step” to reframing competition policy in the tech sector, the UK chancellor Philip ...
Keith Weed: Great advertising is the best way to build trust  Marketing WeekKeith Weed is calling on the ad industry to tackle the issue of declining trust, as consumers' concerns about problems such as reduced quality of advertising, ...
At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list.  Business InsiderTucker Carlson is embroiled in controversy yet again after the progressive media watchdog Media Matters released recordings of his calls into the shock-jock ...
DAZN to add advertising partners to OTT platforms  SportsPro MediaOver-the-top (OTT) sports subscription *service* DAZN has announced it will include sponsorship and advertising on its platforms for the first time as part of the ...
Seen and heard: Geo-tagging, elections boost out of home advertising  Business StandardOut of home (OOH) advertising may well count as a relic in the age of digital media. And yet, innovative repackaging coupled with data-driven usage and an ...
The advertising industry has a diversity problem – apprenticeships can help  The GuardianIt's really important that our workforce reflects the kind of people that we're advertising to, says Sue Frogley, UK chief executive of Publicis Media.
Birthday girl Alia Bhatt is a favourite of advertisers as well  Exchange4MediaAlia Bhatt, who started off her career at a very young age, has today emerged as one of the most in-demand actresses of Bollywood. She is seen as the new ...
You're being used to steal $50 billion in digital advertising  Fast CompanyA new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.
Google took down 2.3 billion ads in 2018 for violating its advertising policies  Android AuthorityAccording to Google's Bad Ads Report 2018, last year, Google banned six million ads every day. The company banned a total of 2.3 billion misleading ads and ...
Activist files PIL against issuing government advertisements in colour  The HinduActivist 'Traffic' K.R. Ramaswamy has filed a public interest litigation petition in the Madras High Court against issuing government advertisements in colour and ...
Modi government advertising blitz dries up as poll rules kick in  CNBCTV18An advertising blitz by Prime Minister Narendra Modi's administration, which saw more than 150 newspaper ads in the past 10 days lauding its performance, ...
Sideswipe: March 19: A well-known advertising agency has a sideline?  New Zealand HeraldSpotted in East Auckland by Lindsey Roke of Pakuranga Heights.
Gun adverts will no longer be accepted by Stuff  Stuff.co.nzMedia company Stuff "will not be taking any future gun advertising", chief executive Sinead Boucher says. Stuff newspapers including The Dominion Post and ...
You might be an advertising industry talent, but that doesn't mean you have to be a 'jerk'  Mumbrella AsiaA seemingly innocuous Mumbrella story about a recent adland appointment produced a heated debate on the comment thread as to whether being talented was ...
Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising  AdweekSan Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from ...
Live: Christchurch mosque terror attacks day five - NZ advertisers move to pull ads from social media  Radio New ZealandFollow live updates from Christchurch and around New Zealand as the country continues to mourn and offer solidarity with the survivors of the mosque terror ...
Meet the digital disrupter subverting the codes of beauty advertising  DazedThe artistic heir to Warholian tradition, recalibrated in the digital age, Mat Maitland's work blurs the boundary between high and low culture. His collages are pop, ...
Snap shares surge 10% after longtime skeptic upgrades to buy  CNBCShares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...
Editorial: Lies, damn lies, and advertising | Opinion | Editorials  Mail and GuardianLast weekend, the Sunday Times ran three articles on its third page, a page normally reserved for strong news stories, praising the governance of Gauteng ...
Junk food companies target children by using a loophole in advertising regulations, experts warn  Daily MailFood companies are fuelling the obesity crisis by using increasingly sophisticated methods to influence youngsters on the internet, according to a report by the ...
19 Historic Pictures Of Pie That Will Leave You Fascinated And Hungry  BuzzFeed NewsAs American as apple pie — it's a phrase synonymous with American identity, aligned with those red-blooded, patriotic symbols like baseball, backyard BBQs, ...
Unilever rises above the noise; Indian advertising comes of age  ETBrandEquity.comFree: Some film ideas for anyone willing to stand up for the idea of India, without giving in to the trolls, says Gokul Krishnamoorthy, independent co..
The South Story: Advertisers bank on growing potential of television in southern markets  Moneycontrol.comAccording to a 2019 report titled The Southside Story, television dominated the advertising space in south last year with 79 percent followed by radio with 16 ...
Thousands of Android apps bypass Advertising ID to track users  Naked SecuritySix years after it was introduced, it looks as if Android's Advertising ID may not be the privacy forcefield Google claimed it would be.
No 'sexual behaviour': Apps swipe left on startup's sexual health ads  Sydney Morning HeraldJames Sneddon wants to boost awareness of his startup, Stigma Health, but says he's facing road blocks from dating apps and social media platforms when ...
Advertising Agency of the Year 2018: Mother  CampaignLiveAnother cracking year of creative work plus a solid new-business showing sees Mother take the top spot.
Dream11 ropes in Tilt Brand Solutions to create their biggest advertising campaign yet  afaqsDream11, India's Biggest Sports Game, has appointed Tilt Brand Solutions to conceive and create their communication programme for the biggest and most ...
Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention  AdExchangerWalmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBCSome businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.
Who are these high-roller ghost advertisers for the BJP on Facebook and Instagram?  NewslaundryEver since Facebook got rapped on its knuckles for allegedly flouting data privacy guidelines which allowed them to target specific ads at a target audience most ...
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Create A Killer Brochure: 9 Steps to the Perfect Piece

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Why Your Ads Aren?t Working

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The Benefits of Specific Advertising

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Direct Mail Rules of Thumb

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Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

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You've decided to launch your advertising campaign but you have... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

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A professional business card says more about you and your... Read More

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The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More

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Sitting in front of a blank piece of paper? Wondering... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More