Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Google slapped with more than $56 million in fines over advertising in Europe  ABC NewsFrench data regulator CNIL accused the tech company of practicing a "lack of transparency" in its advertising.
Facebook says Nielsen could help break up the advertising duopoly  Business InsiderFacebook says Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need to ...
Blowback suggests Gillette is no Nike | Advertising  AdAge.comGillette ignited a firestorm on social media, TV talk shows and around the office water cooler last week with a surprising take on its long-running "Best a Man Can ...
Gillette has it right: advertisers can't just celebrate masculinity and ignore the #metoo movement  The Conversation AUHow do you celebrate masculinity without also acknowledging toxic masculinity in the #metoo era?
Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon - ResearchAndMarkets.com  Business WireDUBLIN--(BUSINESS WIRE)--The "Global Mobile Advertising Market 2018-2022" report has been added to ResearchAndMarkets.com's offering. The mobile ...
Advertising Trends You Should Consider in 2019  EntrepreneurIt's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...
Tech, advertising companies join hands to curb pesky ads, spam  Economic TimesNEW DELHI: Pop-up ads, spam *content* requesting likes, comments and shares, auto-play video ads with sound, ads with countdown, full-screen scroll-overs ...
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York TimesThe online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.
A Russian start-up wants to use satellites for advertising  Realnoe vremyaA futuristic idea of broadcasting advertisements in the night sky may become real, and a Russian company that is developing the project aims to perform the first ...
Taproot Dentsu bags advertising mandate for Big FM  Exchange4MediaMandate entails strategic positioning, product reach, frequency and re-packaging of channel.
The case against behavioral advertising is stacking up  TechCrunchNo one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...
Hey Advertising! Let's Waive Together  B&TOn 20 June 2018 Australia's Sex Discrimination Commissioner, Kate Jenkins, announced a national inquiry into sexual harassment in Australian workplaces.
Digital advertising to grow to Rs 14,281 crore in 2019: Dentsu Aegis  Economic TimesThe third edition of the annual report, which was released on Wednesday, puts the size of digital advertising in the country at Rs 10819 crore in 2018 and ...
The new politics of advertising  WND.comThe latest Gillette advertisement seemed to defy logic when it insulted huge swaths of their customers. Or was there a method to their madness?
AT&T resumes advertising on YouTube after brand safety crisis  The DrumAT&T is advertising on YouTube again, almost two years after it pulled spend following an exposé of how many of the word's biggest brands were appearing ...
#FairnessFirst: Time to stand for purpose-led marketing and social impact advertising  Bizcommunity.comBarbara Gardner Proctor, the woman who helped introduce the Beatles to America through a deal with Vee-Jay records, was also the first black female to own ...
Biocoop is giving TV advertising a try  FreshPlaza.comFreshPlaza is the number one portal for the *fresh* produce industry, offering the latest news, job advertisements, pricewatching, and photo reports.
How the Advertising Landscape Will Continue to Evolve in 2019  AdweekAdvertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...
Zenith launches global culture initiative on Blue Monday  ETBrandEquity.comTo celebrate it's 30th anniversary, Zenith organised a global contest 'If I were CEO for a day'
Turkey Imposed Withholding Tax on Digital Advertising  LexologyThe Presidential Decree No. 476, published in the Official Gazette of 19.12.2018, has imposed 15% withholding tax on internet advertising. The…
Centre Spent Rs 2.64 Crore On Advertising For Statue of Unity's Inaugural: RTI Reply  NDTV NewsThe Centre splurged more than Rs 2.64 crore on advertising in the media for the inaugural of Sardar Vallabhbhai Patel's statue, known as the Statue of Unity, ...
UK advertising market faces recession under no-deal Brexit  The GuardianThe UK will be plunged into its first advertising recession in a decade in the event of a no-deal Brexit, with spending likely to fall by nearly £1.4bn this year alone, ...
Mobile Advertising Market: Technological Revolution Fueling Market Growth - Press Release  Digital JournalThis press release was orginally distributed by SBWire. Pune, India -- (SBWIRE) -- 01/21/2019 -- Mobile Advertising Industry Overview. Latest market research ...
Government moves to regulate advertising of medical services  The New TimesA traditional doctor exhibits some of his medicines during a past trade fair. Government has banned advertisement of medical services. File. . Twitter · Facebook ...
Beyond the Books: Charter schools spend millions on advertising  KUTV 2NewsTrent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...
Government pull back drives advertising spend slump in November  The Sydney Morning HeraldAdvertising spend at Australia's media companies slumped in November, with newspapers and magazines performing the worst in the latest SMI data ...
The NFL's Playoff Advertising Share Has Increased By 19 Percent Since 2014  ForbesThe National Football's share of playoff advertising revenue relative to its three main competitors--National Basketball Association, Major League Baseball, ...
Rouhani: Iran ICT ministry must prevent SMS advertising  Trend News AgencyThe Ministry of Information and Communications Technology of Iran must prevent the cases of SMS advertising.
What Matters When It Comes To Advertising: Connections Outpace Budget  ForbesSpending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to ...
Flipkart, group companies increase television advertisements  Economic TimesFlipkart and its group companies — Myntra and PhonePe — have significantly increased their television advertisements since August when they got acquired by ...
Cigarette advertising before smoking was officially bad for your health  NEWS.com.auIt's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe — it could even be 'refreshing' for your lungs.
Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says  The New York TimesAbout three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...
Advertising and academia are controlling our thoughts. Didn’t you know?  The GuardianBy abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.
TRON plans to partner with the well-known mobile advertising company Kiip in the future  Crypto EconomyTRON, the blockchain platform launched as the foundation for decentralized entertainment ecosystem, keeps developing day by day. According to TRON, Brian ...
Exposure to sugary breakfast cereal advertising directly influences children's diets  Science DailyLaboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...
‘It will be Google, Facebook and Amazon’: The year in Amazon advertising  DigidayAmazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight ...
Advertising agency FranceTV Publicite and TDF test targeted ads on HbbTV-enabled TVs  TelecompaperFrench infrastructure operator TDF has taken part in project led by advertising agency FranceTV Publicite, aimed at testing targeted spots on HbbTV-enabled ...
Five Ways To Improve Your Social Video Advertising  ForbesAccording to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...
Pepsi takeover | Coke rival pouring money into Atlanta advertising  11Alive.com WXIAATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...
FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast CompanyAward-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...
Tipico launches new advertising campaign to strengthen brand profile - AffiliateINSIDER  AffiliateINSIDERTipico Sportwetten, an online bookmaker, has made a bid to enhance its profile and boost coverage for the latter half of the 2018/19 Bundesliga.
Digital advertising to reach Rs 25,000 crore in India by 2021: DAN report  Best Media InfoThe digital advertising market size is expected to reach at Rs 24,920 crore ($3.52 billion) by 2021 at an estimated CAGR of 31.96%, said a Dentsu Aegis ...
France Télévisions teams up with TDF for targeted advertising over DTT  Digital TV EuropeFrance Télévisions' advertising arm, France TV Publicité, has teamed up with transmission services provider TDF to introduce targeted advertising using the ...
What that Gillette ad says about the trend in woke advertising  CNNNew York (CNN Business) Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with ...
The Media’s Post-Advertising Future Is Also Its Past  The AtlanticIt's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...
Use of competitor's trademark in keyword advertising deemed non-actionable  International Law OfficeThe Taipei District Court recently upheld the established case law on companies' use of competitors' trademarks in keyword advertising. In general, the courts ...
From WhatsApp to Alexa : why the ad-free era is over  The GuardianAs we grow wiser to marketing, advertisers are finding new ways and places to plug products.
Immowelt and Google top YouTube's 2018 EMEA advertising rankings  CampaignLiveGoogle's viral Home Alone tribute featuring Macaulay Culkin has landed second spot on the 2018 YouTube EMEA ads leaderboard, behind a four-minute film ...
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right  AdExchanger“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star  Daily StarSONY is in hot water after a regulatory commission accuses the firm of intentionally misleading customers.
Republic appoints Bhaskar Das as group president  ETBrandEquity.comThe network has elevated Vikas Khanchandani as group CEO.
Facebook to change political advertising rules in India before 2019 Lok Sabha Polls  Zee BusinessIt would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine and the European Union before ...
I saw the future of advertising, and damn is it scary  Android CentralThe holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...
Applying Hemingway’s ‘Iceberg Theory’ to Native Advertising Creates an Impossible to Ignore End Result  AdweekThe Old Man and the Sea, Ernest Hemingway's last work of fiction, is a slim and deceptively simple volume built with modest sentences. But beneath each letter ...
Barbara Proctor, first African American woman to own an advertising agency, dies at 86  Washington PostThe company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name Gardner, the first African ...
Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  AdweekPlanters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...
Advertising network compromised to deliver credit card stealing code  ZDNetA Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed ...
Belle Taylor: How millennials are being groomed by advertising  PerthNowYou might think a cosmetics company lecturing men on how to be better people wouldn't be too shocking (after all, they've been doing it to women for years).
Barclays calls advertising review  CampaignLiveBarclays is reviewing its advertising account currently held by Bartle Bogle Hegarty London. The business is reported to be worth around £30m. Chemistry ...
What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing LandIt's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...
Move and win roundup: Week of January 21, 2019 | Advertising  Campaign Asia-PacificThis week's collection of people moves and account news includes Spinifex, List Sotheby's International Realty, Visual Latina, and ISB Singapore.
HC protects Reckitt Benckiser against coercive steps on advertising its Ayurvedic drugs  ETRetail.comNew Delhi: The Delhi High Court on Tuesday directed the Centre not to take any coercive steps against pharma major Reckitt Benckiser if it advertises its ...
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds  ForbesWhat do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...
How is Roku Making Money Through Advertising?  eMarketerRoku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...
New Business League: December 2018 update | Advertising  Campaign IndiaThe New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly ...
‘A place of positivity’: How Imgur pitches advertisers  DigidayImgur says it's growing its ad revenue with a simple pitch: A place of positivity is much safer and effective for advertisers than other more stressful parts of the ...
Here are our 10 most popular media and advertising stories of 2018  INSIDER2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019  ForbesAmazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...
Sir Martin Sorrell: Facebook row hasn't deterred advertisers  The GuardianAdvertisers are declining to join the backlash against Facebook, according to Sir Martin Sorrell, despite a year of scandal at the social networking giant.
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98  Washington PostLester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...
Barbara Gardner Proctor, pioneering advertising executive, dies  Chicago TribuneBarbara Gardner Proctor started an advertising agency in Chicago that was the first to be solely owned by an African-American woman.
Mayur Hola joins Havas as NCD | Advertising  Campaign IndiaMoves from Contract where he was ECD and EVP at the agency's office in Delhi.
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.comAn estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.
Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off  DigidayThis article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive *content*, ...
Blaze Advertising's ECD Patrick Rychner departs as agency merges with MediaCom  mUmBRELLA*Patrick Rychner has joined The8agency as its executive creative director after departing Blaze Advertising in October. Rychner departed Blaze Advertising.
It’s Time to Create a Risk-Free, Open and Connected Advertising Environment  AdweekThe airplane is a miracle of an invention. A trip from New York to London, once a week-long steamship journey, can be completed in just six hours. But even with ...
PR and advertising budgets slashed amid gloomy marketing outlook - IPA report  PRWeekSix years of marketing budget growth has come to end as Brexit and economic uncertainty causes business to cool marketing spend in the final quarter of 2018, ...
Crackdown on advertising of real fur as 'faux'  ITV NewsUK clothes retailers have been ordered to take immediate action to ensure they are not advertising real fur as “faux” in a crackdown on misleading advertising.
Programmatic advertising on course for expansive year as engage:BDR adds further integrations  Small CapsAdvertising company engage:BDR (ASX: EN1) has kicked off 2019 with a flurry of new integrations that will further extend the capability of its proprietary ...
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling?  Philly.comHoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...
Departing advertising boss Louise Bond on graveyard shifts, sexism and booze  New Zealand HeraldIn an industry notorious for booze, sexism and long hours, Louise Bond was different.
Poster advertising Edinburgh Zoo link with Guinness goes up for sale  The ScotsmanAn old poster advertising a tie-up between Edinburgh Zoo and beer brand Guinness is up for sale for £1300.
Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime  Zacks.comAs investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...
The Current Applications Of Artificial Intelligence In Mobile Advertising  ForbesOne of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...
Pioneering black woman in advertising dies | Agency News  AdAge.comBarbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.
"Consider this decision final": Australian businesses mull class action after Facebook bans hemp-related advertising  SmartCompany.com.auAustralian small businesses selling hemp foods and products have been banned from advertising their products on Facebook and Instagram.
Spotify Steps Up Its Advertising Customization - Starting With Microsoft  Digital Music NewsStarting with Microsoft, Spotify will now offer advertising customization for free, ad-supported users listening to Discovery Weekly.
Three large advertising screens planned for new Broadmarsh Car Park  Nottinghamshire LiveThey are planned to be fixed to the corners of the facility.
Instagram Caught Advertising Follower-Selling Companies It Banned  FossbytesInstagram announced in November that it is banning all the accounts that have obtained artificial likes, followers and comments from third-party apps using bots.
Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth  Youth TodayA new report details the troubling practice of minority youth-targeted unhealthy food advertising by dozens of the nation's largest food/beverage companies.
Why targeted advertising is becoming creepy  EricssonMany are saying that AI needs to be explainable. What this means is that processes handled by AI should be made more easily understandable to humans, and ...
Latest Voter Data Confirms TV's Dominance in Political Advertising with Highest Voter Trust and Influence  Business WireToday, the Television Bureau of Advertising (TVB) released new polling research from Research Now SSI, demonstrating TV's continued role in political.
MARKET REPORT: Warning on future of advertising sends television company ITV's shares into the red  Daily MailAdrien de Saint Hilaire at Merrill Lynch said the fall in the number of viewers watching traditional TV, combined with the loss of advertising that this will bring, ...
A day in the life of... eBay's head of UK advertising – Econsultancy  EconsultancyWe live a day in the life of eBay's head of UK advertising, Oli Knight. Oli shares his day-to-day including tools, KPIs, and requisite skills.
College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’  Fox NewsThe Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...
‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads  DigidayFacebook is developing a brand-safety tool for advertisers to more easily manage blocking publishers and video creators from ad campaigns.
Two Stafford residents ripped off after advertising items on Craigslist  Fredericksburg.comThe Stafford Sheriff's Office is again warning residents to be cautious when selling items online.
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & CourierUpper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.
Year-ender 2018: 'In 2019, Indian advertisers are expected to explore more options'  Campaign IndiaWe ask industry leaders for a surprising moment from 2018 and a prediction for 2019.
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Finding Your Target Market

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How to Save Money by Making Your Own Sign

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Marketing Lessons I Learned in Chicago this Week...

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How to Write Ads that Pull Orders

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The TV Shoot, The Spoiled Brat, And A Painful Lesson

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Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

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What Makes A Winning Online Ad?

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How To Write Really Good Ads

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Lamination of Signs

I suspect that everyone has an idea of what lamination... Read More

What Makes Advertising Successful?

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Measure the Response of Your Advertising Campaigns by Using Promotional Products

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Outdoor Sign

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Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at... Read More

Unlock The Power Of Online Groups

Yahoo Groups: I see countless marketers on shoestring budges turn... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More