Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Addressable TV Is Creating New Advertising Capabilities....And They Are Not Going Away  ForbesFor anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...
‘Political advertising is toxic category that we avoid’  BusinessLineLooking along the lines of freemium model for revenue generation: BBC Global News CEO.
Advertising Week Europe briefing: Influencer marketing under pressure to show results  DigidayChatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...
Teikametrics adds hourly bidding optimization for Amazon advertising  Marketing LandBoston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...
Looking Ahead: Predictions for Programmatic Advanced TV Advertising  MarTech SeriesThe competitive diversity scenario, i.e. all-against-all, will greatly intensify across the global television advertising market throughout 2019. Global platforms with ...
NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities  MarTech SeriesNCC Media, the national TV advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox ...
Purpose advertising: The best an ad can be?  Aljazeera.comAn insight into the world of advertising and the challenge of striking a balance between purpose and profit.
The future of native advertising is mobile  The DrumNative advertising's ability to blend in with an end-user's *content* experience has made it extremely popular with brands. In fact, it's so popular that native made ...
New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS NewsTwo business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalHaving trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.
Sky and NBC bring together advanced advertising platforms  Broadband TV NewsSky and NBC Universal are to launch a joint advertising platform that brings together Sky's AdSmart capabilities with those of NBC's Audience Studio. It's hoped ...
Has the Native Advertising Market Matured?  eMarketerThe typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...
The definitive guide to what’s in and out at Advertising Week Europe 2019  DigidayAdvertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...
Is television advertising entering full recession?  Telegraph.co.ukIt's Advertising Week Europe, when the good men and women of adland gather in London to imbibe of such exhilarating discussions as “How to grow like a ...
Facebook announces changes to political advertising to meet new federal rules  PrinceGeorgeMatters.comOTTAWA — Facebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including ...
NCC Media Expands into Online Digital Ad Sales  Multichannel NewsNCC Media, the national TV advertising sales, marketing and technology company owned by Comcast, Charter Communications and Cox Communications, has ...
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  AdweekWhen you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...
LON:OOUT Ocean Outdoor shares up as digital advertising firm posts profits boost amid expansion plan  City A.M.Out-of-home advertising firm Ocean Outdoor has posted double-figure revenue and profit growth after a year of rapid expansion.
Programmatic buying is changing digital advertising for local advertisers | BBJ  The Bellingham Business JournalProgrammatic provides advertisers more options for controlling their spend and who sees their ads. sound-Sponsored. The TV series Mad Men gave the general ...
The Drum Digital Advertising Awards 2019 finalists  The DrumThe Drum Digital Advertising Awards Europe 2019 judging has been and gone and we can now reveal the shortlisted hopefuls.
Sweden’s Spelinspektionen proposes tougher advertising regulations  SBC NewsSwedish regulator Spelinspektionen has proposed new plans to restrict excessive gambling advertising, while also focusing on the formalisation of a ...
Martin Sorrell: Amazon's advertising business will be worth $100bn  CampaignLiveAdvertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.
Turkey Abandons Comparative Advertisements - Media, Telecoms, IT, Entertainment - Turkey  Mondaq News AlertsIt should be noted that unfair competition is regulated under the Turkish Commercial Code in an extensive and open-ended manner. Turkey Media, Telecoms, IT ...
Digital out-of-home advertising is fracturing into many channels  MarTech TodayDigital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.
Does ‘woke’ advertising need a wakeup call?  YourStory.comWhat happens when brands want to be 'woke' in India, in an economy where 11 percent of the youth are highly conservative and 37 percent of them are ...
What will the food advertising restrictions mean for pubs?  MorningAdvertiser.co.ukRestrictions on food adverts would create further issues to hospitality businesses already battling bureaucratic legislation and ever-increasing costs, according ...
Why Brands Are Flocking To Amazon Advertising  ForbesIn response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  ForbesThe article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.
Discovery Taps Kazerman To Lead Digital Sales, Advanced Advertising 03/20/2019  MediaPost CommunicationsDiscovery Inc. has tapped Keith Kazerman to serve as executive vice president, digital sales, advanced advertising and research. In his new role, Kazerman will ...
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine LandDuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...
Future of Advertising 2019  RaconteurThis report explores how brands can overcome the inherent difficulties and embrace the possibilities of advertising in 2019.
Duncan Garner: Good on advertisers pulling ads from Facebook  NewshubOPINION: How on Earth does Facebook, Youtube and the like get away with publishing such heinous and offensive *content* like the killing of 50 people?
WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health OrganizationWHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...
Advertisers Boycott YouTube — And If History Is A Guide, They'll Be Back Soon  ForbesYouTube is facing criticism and an advertising boycott over objectionable *content* on its platform. Sound familiar? That's because advertisers have yanked their ...
Winnie Harlow looks effortlessly chic as she makes a stylish entrance at Advertising Week Europe  Daily MailShe's *fresh* off the industry's hottest runways following her appearances at various Fashion Weeks. And Winnie Harlow proved she can look just as good off the ...
There's no such thing as 'junk food' – so how will an advertising ban work?  Spectator.co.ukWhen the government announced its public consultation on restricting food advertising on Sunday, the press release came with an intriguing quote from Steve…
Lotto, Westpac, TSB pull online adverts in the wake of the Christchurch shootings  Stuff.co.nzNZ businesses are asked to consider where they put their advertising money, after the Christchurch mosque attacks.
Illegal advertising - time for cops to bite loan sharks  MalaysiakiniLETTER | Local authorities are constantly engaged in a “war” with loan sharks (also known as Ah Long) who seek extensive and cheap publicity by putting up ...
The push and pull of travel advertising  PhocusWireThe travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...
The Lion's Share Fund partners with JCDecaux, the number one outdoor advertising company worldwide  UNDPJCDecaux, the number one outdoor advertising company worldwide, is to join The Lion's Share Fund, a unique initiative raising much-needed funds to support ...
Cadbury pulls ‘irresponsible’ advertising campaign webpage  Irish ExaminerCadbury has taken down an advertising campaign webpage after it was accused of encouraging children and families to break the law. The chocolate firm's ...
Will advertisers ever learn from YouTube advertising scandals?  EconsultancyContinued YouTube scandals beg the question whether greater introspection on the part of advertisers is warranted when their ads appear next to problematic ...
Calling time on formula milk adverts  The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1200 (Published 18 March 2019) Cite this as: BMJ 2019;364:l1200. Article · Related *content* · Metrics ...
Advertising effectiveness vs. efficiency: what is important?  RaconteurFocusing on short-term wins has led to a growing efficiency bubble, leaving long-term advertising effectiveness by the wayside.
Sydney businesswoman forced to shut up shop after Google and Facebook advertising woes  Daily TelegraphSmall businesses are closing because they lack the resources to fight internet giants over dodgy advertising and search engine tactics that harm their online ...
DeSoto School Board advertising for new NDHS athletic director, coach  KTBSThe DeSoto Parish School Board is accepting applications for athletic director and head football coach at North DeSoto High School.
How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not  HuffPostFor years, academics across the world have studied the effects fast food advertising has had on children and adolescents. With nearly 1-in-5 school-aged ...
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
5 Reasons You MUST Spend Money Outside of PPC  Search Engine JournalDoes your client solely rely on Google Ads? Be alarmed. Here's why spending budget outside paid search is actually good for PPC agencies and marketers.
UK ASA bans gambling advertisement for advertising gambling  CalvinAyre.comIt's unfathomable that a gambling company could create an advertisement to promote gambling. The nerve of some people! However, that's exactly what has ...
'I Was There' – a deep dive into moments of iconic advertising – returns to The Drum Arms in Austin  The DrumWhat lies behind an iconic moment in advertising? Adversity, persistence and regularly hearing the word 'no' throughout the creative process?
belairdirect switches gear with new advertising direction  Canada NewsWireTORONTO, March 19, 2019 /CNW/ - Canadian car and home insurance provider, belairdirect, is adopting a new cinematic storytelling approach with its new ...
Gunn Merete Paulsen – Lotteritilsynet seeks tougher advertising code against remote actors  SBC NewsSpeaking to national media, Gunn Merete Paulsen the Director General of Lotteritilsynet, Norway's gambling authority has stated that the government's tougher ...
TAM Media Research, Israeli firm develop digital advertising measurement tools  Economic TimesTAM Media Research, along with Israel-based business intelligence solution provider BI Science, has unveiled Digital AdEx, a *service* to monitor and provide ...
Brexit chaos: advertising's trade bodies admit commercial concerns are mounting  The DrumFollowing on from a second rejection of Theresa May's Brexit deal in parliament, the prospect of a.
My Method... Booking.com's marketing director on its new brand advertising strategy  PhocusWireBooking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign.
Can the 'New' Facebook Hold On to Advertising Dominance?  BloombergBrian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company's advertising ...
3 ways to lower your Amazon advertising ACoS  Search Engine LandAmazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...
How streaming impacts digital advertising and consumer entertainment  TechRepublicStreaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.
The fine print: Impactful versus misleading advertising  Forbes IndiaWhile these two terms, 'impactful' and 'misleading', may seem to have diametrically opposite effects on the consumer, it may surprise many that these words ...
Disney, Turner, NBC, CBS, Discovery join forces for addressable TV advertising standard  Broadband TV NewsA number of American media and technology companies, in collaboration with US smart TV company Vizio, have formed a consortium dedicated to the ...
WHO calls for more action to protect children from online junk food advertising  The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1221 (Published 15 March 2019) Cite this as: BMJ 2019;364:l1221. Article · Related *content* · Metrics ...
Watch: Mother takes the Advertising Agency of the Year crown  CampaignLiveOn the day of winning Campaign's Advertising Agency of the Year 2018, Mother London partners Ana and Hermeti Balarin, Chris Gallery and Katie ...
New Zealand business urged to review advertising on social media  NewshubThey want sites such as Facebook to moderate hate *content* better.
DAZN eyes advertising market, launches DAZN+  Broadband TV NewsIn a significant move, sports streaming *service* DAZN wants to gain a strong foothold in the advertising market in addition to the subscription income.
Indian political parties are not going to hold back on advertising during the general elections  Business Insider IndiaExperts believe that overall political spends for advertising during general elections are going to go as high as ₹40 billion. Broadcasters are also looking at a ...
10 top digital advertisers shift significant spend from programmatic to direct digital  The DrumSome of the biggest spenders on digital advertising decreased their programmatic ad placements in lockstep with increases in digital direct ad placement in ...
Is Content Marketing Advertising?  Social Media TodayThis seems like a simple question to answer, right? But the answer boils down to who you ask and how you define *content* marketing. Zara Curtis, Director of ...
Tucker Carlson's off-the-rail insults put pharma advertisers in hot seat  FiercePharmaFox TV host Tucker Carlson is courting controversy again, and his show's advertisers—including some top drugmakers—are taking heat. Others, like ...
Goal celebration goes wrong as J-League striker misjudges drop behind advertising board – video  The GuardianBrazilian striker Anderson Lopes almost injured himself while celebrating his goal for J-League side Consadole in their opening match of the season. Lopes ...
Advertising Week Europe briefing: 5 themes that will dominate the week  DigidayThousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...
Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More  Adweek“Strong enough for a man but made for a woman.” It's one of the most iconic lines in advertising, and it's from the creative mind of industry legend Carol H.
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPostFossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...
UK competition regulator to examine digital advertising  Financial TimesThe UK competition regulator will examine online advertising as a “first step” to reframing competition policy in the tech sector, the UK chancellor Philip ...
Latest Pure Michigan advertising charge puts UP on display  Crain's Detroit BusinessA TV commercial pitching the Upper Peninsula as an adventurer's destination leads Pure Michigan's latest national advertising push. The campaign run by ...
The Times view on banning junk food advertising: Fat Chance  The TimesChildren spend some 14 hours a week watching television and a growing amount of time online. In 2017 it was estimated that children were exposed to more ...
The advertising industry has a diversity problem – apprenticeships can help  The GuardianIt's really important that our workforce reflects the kind of people that we're advertising to, says Sue Frogley, UK chief executive of Publicis Media.
Seen and heard: Geo-tagging, elections boost out of home advertising  Business StandardOut of home (OOH) advertising may well count as a relic in the age of digital media. And yet, innovative repackaging coupled with data-driven usage and an ...
You're being used to steal $50 billion in digital advertising  Fast CompanyA new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.
At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list.  Business InsiderTucker Carlson is embroiled in controversy yet again after the progressive media watchdog Media Matters released recordings of his calls into the shock-jock ...
The role of creative director in the new age of advertising  The DrumWhenever I assemble my team for weekly update meetings, my creative team tell me they are concerned about selling in big ideas. They worry about the ideas ...
Ahead Of Elections, BJP Leads In Facebook Advertising Spend  Inc42 MediaBJP has already spent INR 2.37 Cr on Facebook ads as of February. BJP and its affiliates account for over 50% of the total Indian ad spend in Feb. Congress ...
Aberdeen slaughtered after advertising analyst intern positions for the price of two season tickets  Football ScotlandThe Dons are looking for a performance analyst and scouting analyst with dedicated roles.
DAZN to add advertising partners to OTT platforms  SportsPro MediaOver-the-top (OTT) sports subscription *service* DAZN has announced it will include sponsorship and advertising on its platforms for the first time as part of the ...
Modi government advertising blitz dries up as poll rules kick in  CNBCTV18An advertising blitz by Prime Minister Narendra Modi's administration, which saw more than 150 newspaper ads in the past 10 days lauding its performance, ...
Google took down 2.3 billion ads in 2018 for violating its advertising policies  Android AuthorityAccording to Google's Bad Ads Report 2018, last year, Google banned six million ads every day. The company banned a total of 2.3 billion misleading ads and ...
Junk food advertising could be banned before 9pm in bid to tackle childhood obesity  PoliticsHome.comJunk food advertising on TV and online could be banned before 9pm in a bid by the Government to crack down on childhood obesity.
Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising  AdweekSan Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from ...
Stop Requested: CHT may be putting an end to controversial bus advertisements  The Daily Tar HeelI think if we're not going be managing the *content*, then I think we want to make sure that we're not putting on things that could be offensive or derisive to different ...
Meet the digital disrupter subverting the codes of beauty advertising  DazedThe artistic heir to Warholian tradition, recalibrated in the digital age, Mat Maitland's work blurs the boundary between high and low culture. His collages are pop, ...
Medical journal BMJ bans formula milk advertisements  Channel NewsAsiaLONDON: Prominent medical journal The BMJ said on Monday (Mar 18) it will no longer publish advertisements for formula milk and other breastmilk ...
Unilever rises above the noise; Indian advertising comes of age  ETBrandEquity.comFree: Some film ideas for anyone willing to stand up for the idea of India, without giving in to the trolls, says Gokul Krishnamoorthy, independent co..
Corporate watchdog ASIC plans AI trials to spot misleading advertising  The DrumThe Australian Securities and Investments Commission (ASIC) has announced plans to use artificial intelligence technology to detect misleading online ...
Editorial: Lies, damn lies, and advertising | Opinion | Editorials  Mail and GuardianLast weekend, the Sunday Times ran three articles on its third page, a page normally reserved for strong news stories, praising the governance of Gauteng ...
Junk food companies target children by using a loophole in advertising regulations, experts warn  Daily MailFood companies are fuelling the obesity crisis by using increasingly sophisticated methods to influence youngsters on the internet, according to a report by the ...
Snap shares surge 10% after longtime skeptic upgrades to buy  CNBCShares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...
BCCI declines Star Sports’ request to allow political advertisements during IPL 2019: Report  Scroll.inThe 12th edition of the T20 league is scheduled to begin from 23 March and will coincide with the Lok Sabha elections.
Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention  AdExchangerWalmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...
No 'sexual behaviour': Apps swipe left on startup's sexual health ads  Sydney Morning HeraldJames Sneddon wants to boost awareness of his startup, Stigma Health, but says he's facing road blocks from dating apps and social media platforms when ...
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This information is based on the principles of Laws of... Read More

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1. Give your customers a discount when they spend over... Read More

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The most basic answer is the same answer as to... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

Why Your Ad Failed

So you spent good money on an ad, put it... Read More

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