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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Ford to double the amount of money available to dealers for advertising
Automotive News
LAS VEGAS -- Ford Motor Co. this year will double the amount of money available in a co-op pool that dealers can spend on advertising as part of an effort to better communicate with the public. The automaker told dealers at its annual make meeting at ...

and more »


Cambridge Analytica's advertising may not be the bogeyman you think it is
According to Facebook, its advertising products do track conversion to real-world purchasing action. Facebook is confident that ads targeted towards people with relevant interests provide a better experience for both Facebook users and the businesses ...
Psychographics Are Just as Important for Marketers as DemographicsHarvard Business Review
Meet the Psychologist at the Center of Facebook's Data ScandalBloomberg
Your computer knows you better than your friends do, say researchersThe Guardian
The Psychometrics Centre - University of Cambridge
all 20 news articles »


Advertisers are turning up the heat on Facebook
A potential revolt by advertisers represents a major threat to Facebook. In 2017, 98% of its revenue came from advertising. Mozilla said in a statement that the steps outlined by Zuckerberg were positive, and that it would consider returning to ...
The week Facebook's value plunged $58bnBBC News

all 607 news articles »

Wall Street Journal

Facebook Tries to Calm Advertisers After Cambridge Analytica Crisis
Wall Street Journal
A handful of marketers suspended advertising on Facebook Inc. as the company hustled to quell anxiety about its platform in the wake of revelations that an outside company improperly handled data on tens of millions of its users. In recent days ...
Companies pull ads from Facebook after Cambridge Analytica controversyThe Hill
How Trump Consultants Exploited the Facebook Data of MillionsNew York Times

all 696 news articles »


What the World Would Look Like Scrubbed Free of Advertising
“I erase advertising like the plugin does in our browsers,” Higuera says. Advertisers spend $29 billion a year plastering highways, train stations, and other public spaces with ads. Higuera had mostly tuned them out until one day several years ago when ...


Sonos temporarily halts advertising on Facebook, Google
Why is Sonos suspending advertising to those platforms for only a week if it's so concerned? Apparently they're too important to its business. "Despite the flaws of these massive digital networks, we fundamentally believe in the power of technology to ...
Sonos pauses advertising on Facebook, Instagram, Google, and Twitter and gives the money to charityCampaignLive
Why We're Pulling Our Ads from Big Tech Platforms Next Week | Sonos BlogSonos Blog

all 13 news articles »

The Economist

To understand digital advertising, study its algorithms
The Economist
ALAN MISLOVE studies algorithms. Recently, his research at Northeastern University, in Boston, has shown that Facebook's software was leaking users' phone numbers to advertisers. He has also found new ways to audit that same software for racial bias ...


Mozilla Announces End To Advertising On Facebook Amid Cambridge Analytica Breach
First, we've launched a petition that is rallying a group of people who we represent that use our products and use Facebook as well to encourage Facebook to start to take a look at their default privacy settings. In addition to that, we also, as a ...
How Trump Consultants Exploited the Facebook Data of MillionsNew York Times

all 9,418 news articles »


Firms start to pull Facebook ads following data scandal
Commerzbank and Mozilla have suspended ad campaigns on Facebook following the data scandal that has seen more than $45 billion wiped off the social network's market value this week. "We are pausing our campaign on Facebook. Brand safety and data ...
Mozilla suspends advertising on Facebook after Cambridge Analytica scandalTNW
Mozilla pulls Facebook advertising after Cambridge Analytica scandalZDNet
Facebook Data Scandal: Here's What Advertisers Are Asking the Social Network About Cambridge AnalyticaFortune
Digiday -BetaNews -Markets Insider
all 10,195 news articles »


Firefox maker Mozilla to stop Facebook advertising because of data scandal
Here's how a data firm helped Donald Trump get elected as president. We have the FAQs. USA TODAY. The maker of Firefox stops advertising on Facebook, saying "when Facebook takes stronger action in how it shares customer data, specifically strengthening ...

and more »
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Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

Media Planning: Smart Choices for Your Success

Media Planning for SmartiesYou say you're ready to advertise. How... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention.... Read More

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More