Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

ASCI processes complaints against 590 advertisements  ETBrandEquity.comIn August and September 2018, ASCI investigated complaints against 590 advertisements. For 131 advertisements, the advertisers promptly ensured corrective ...
What you need to know in advertising today  Business InsiderEverything that you need to know in advertising today, from Pivotal's dire TV forecast to the CBS board's decision to deny Les Moonves' $120 million severance.
Borden Dairy hires Curiosity Advertising | Agency News  AdAge.comBorden Dairy has hired Curiosity Advertising as its agency of record as the dairy company known for its Elsie the Cow character plans to kickstart its marketing.
Legal and Public Health Issues in Drug Advertising Pricing Examined  Medical BagDirect-to-consumer television advertising may not be the best place to provide cost information on prescription drugs and biologic products.
At least 13 advertisers drop Tucker Carlson over his immigration remarks  AxiosCarlson said mass immigration makes the U.S. "poorer and dirtier."
Disruptive advertising trends that 2018 brought in  Exchange4MediaAnother year flew by… and a lot changed. However, one of the things that hasn't changed is the fact that the process of intelligent disruption for advertising ...
Advertisers do not control our minds  SpikedApparently, British women need the protection of obscure advertising regulators. The Committees of Advertising Practice (CAP), the sister organisation to the ...
Spotify takes swipe at Opera House advertising controversy  AdNewsSpotify has poked fun at the Opera House advertising controversy in a new billboard campaign.
Controversial advertising: marketing ploy or lack of awareness?  The DrumEvery day, we are exposed to up to five thousand advertisements. They're everywhere – on our phones, televisions, newspapers, radios, emails... the list is ...
AdVent: Advertising agency professionals share their festive gripes  The DrumChristmas is the time of giving and for goodwill but also it's a great time to moan too. As a result, The Drum Network asked member agencies what they hated ...
Vyoma Media bags digital outdoor advertising mandate for TVS XL100  afaqsVyoma Media, an out of home (OOH) digital solutions company, has won the digital outdoor advertising mandate to promote the launch of two new TVS XL100 ...
Target Installs Conveyor Belt Advertising at 1000th Store  Progressive GrocerTarget Corp. has completed the installation of its 1,000th store with conveyor belt advertising, promoting their major e-commerce and shopper loyalty initiatives.
What Directors Need to Know About Digital Advertising Fraud  ForbesIn this digital age boards need new, independent verification systems to be sure their companies are getting true value digital spend for the shareholders.
How Alexa Is Changing The Future Of Advertising  ForbesMany wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...
Facebook was manipulated by Russians, who used the same targeting tools that advertisers love  CNBCThe same tools that made Facebook effective for marketers enabled abuse by Russians.
The Drum Digital Advertising Awards 2019 launch: five campaigns you should revisit  The DrumThe Digital Advertising Awards Europe, formerly The Drum Digital Trading Awards, are here to reward the best in programmatic performance and give ...
Stricter rules on 'chugging' and advertising in city centre approved  Nottinghamshire LiveThe Public Spaces Protection Order has been passed.
Advertisers unfazed by latest Facebook bombshell | Tech  AdAge.comFacebook advertisers are once again turning a blind-eye to the issues plaguing the social media giant after a New York Times report detailed a pattern of willful ...
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising  DigidayThis year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine LandGoogle is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...
Five questions Amazon must answer to get a larger share of advertising budgets in 2019  The DrumAmazon's quiet drive into advertising has been the rumbling story of 2018. With 'Prime Video' channels and ad revenue topping $1.7bn and $2.2bn (itself up ...
British industry watchdog bans sexist stereotypes in advertising  Fast CompanyA new Advertising Standards Association code reflects what smart brands already know: Sexism doesn't (and shouldn't) sell.
Midterm Elections and Digital Growth Has Advertising Surging  Hollywood ReporterMidterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.
The Future of Video Advertising Is Artificial Intelligence  EntrepreneurImagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
Why smarter SSPs would be a boon to publishers and advertisers  Marketing LandSupply-Side Platforms are perhaps the most undervalued and inherently powerful links in today's digital supply chain, and yet their current offerings do not fully ...
US charges 8 in online advertising fraud scheme  Economic TimesNEW YORK - The U.S. Justice Department says it has charged eight people in connection with the takedown of two international cybercriminal rings that cost ...
Kim's Take: Your fingerprint unlocks targeted advertising in your car  KomandoImagine. You're driving home wondering what's in the fridge for dinner. An ad pops up on your dashboard's screen offering instant delivery of your mos…
UK betting firms back live sports advertising ban  The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.
Facebook goes offline to verify political advertisers ahead of 2019 elections  ETtech.comFacebook, for the first time globally, is embarking on a strictly offline process to verify identity and locations of political advertisers in India ahead of the country's ...
Why the birth of Wunderman Thompson is relevant to everyone in advertising  afaqsWPP's decision to merge vintage advertising brand J. Walter Thompson with direct-and-digital shop Wunderman holds a mirror to ethos of advertising today.
Google and Facebook fuel UK ad boom despite print slump  The GuardianSpending on advertising to pass £20bn for first time in 2019 as digital market booms but traditional media declines.
I was there: creatives on their biggest advertising successes, including Tide, Lockheed Martin, Honey Maid and Kotex  The DrumWhat lies behind an iconic moment in advertising? Adversity, persistence and regularly hearing the word 'no' throughout the creative process.
In-Feed Native Ads: Measuring Native Advertising  ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...
New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations  AdweekSnapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location ...
WPP advertising group to cut 3,500 jobs in £300m restructuring  The GuardianWPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...
Multiplexes: Binging on advertising  The Financial ExpressApart from leveraging blockbusters, cinemas are turning to brand tie-ups and activations to boost revenue this holiday season.
Kan. man admits advertising 15-year-old for sex acts  Hays PostWICHITA, KAN. – A Kansas man pleaded guilty Monday to federal sex trafficking charges, according to U.S. Attorney Stephen McAllister. Carter is being held in ...
Native Advertising  Port StrategyNative Advertising offers everything you need to promote your equipment and services, in a way that readers find engaging and non-intrusive. Native advertising ...
How Brands Can Use Digital Techniques to Improve Their TV Advertising  AdweekHistorically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale ...
How Savvy Advertising Helped Make Stereo Technology Mainstream  Smithsonian.comStereo demonstrations and colorful ads sold customers on the two-channel sound technology when it was introduced 60 years ago.
AT&T has lofty ambitions to change the way TV advertising is sold, but ad buyers worry it will become a walled garden like Facebook and Google  Business Insider IndiaHBO"Game of Thrones" is part of AT&T's WarnerMedia.AT&T rolled out Xandr this fall with a vision of turning its data and premium *content* into an ad platform.
YouTube drops paywall from some Originals, explores advertising  Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...
Gambling chiefs confirm 'whistle-to-whistle' television sport advertising ban  BBC SportGambling chiefs say they are "responding to public concerns" after confirming plans to effectively ban television betting adverts during pre-watershed live sport.
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases  VentureBeatFree-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs), according to DeltaDNA.
CTV Advertising Is Booming And The TV Industry Is Rejoicing  ForbesCTV is the portion of OTT that's watched on an actual TV set. These days, that's usually between 80% and 90% of all viewing, depending on the platform.
Is working in advertising in the blood?  AdNewsThis new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations. This edition we meet the White ...
This Year's Holiday Advertising Is Missing Something Important  ForbesFestive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.
4 Ways Agencies Can Be More Transparent in Their Advertising  AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...
Spotify takes aim at Opera House advertising controversy in end-of-year campaign  mUmBRELLA*Spotify is wrapping up 2018 with a prominent outdoor, digital and social campaign which reveals some key stats from the music streaming *service*,
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
‘Advertisers to face action if ad firms don’t pay fee’  Times of IndiaGURUGRAM: The MCG has issued a notice to all firms that advertiser in the city to conduct an audit of advertising agencies hired by them and ensure th.
How GDPR has changed the advertising game  RTE.ieThanks to GDPR, digital advertising is about to see a back to the future return to the tradition of good *content*.
New Zealand's first cannabis advertising campaign draws complaints  Stuff.co.nzA billboard campaign promoting cannabis as a medicine has sparked a fierce debate including complaints to the Advertising Standards Authority.
Jane Maas and the Lasting, Honest Impact She Left On Advertising  AdweekTributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...
Karmarama lands £70m Lidl advertising account  CampaignLiveAccenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.
Disney in Deal With Google on Advanced Advertising  Broadcasting & CableThe Walt Disney Co.'s Direct-To-Consumer & International division has made a deal to use Google's advertising technology across Disney's digital properties.
PG&E Sued for Spending on Advertising Instead of Fire Safety  BloombergPG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...
Opinion | Advertising shift to digital media affects print  LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...
Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want  WIREDWith Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.
Online advertising has alienated our most valuable asset – the consumer  The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  ForbesAre Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...
The hottest advertising trend of 2018? Billboards.  The HustleAs other traditional advertising mediums flounder in the digital age, billboards have managed to thrive by adapting to the times.
Gerson da Cunha on old school advertising with Alyque Padamsee  ETBrandEquity.comBrand Equity met ad veteran Gerson da Cunha to talk about his friend the late Alyque Padamsee.
The big lessons of political advertising in 2018  The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...
BJP is Leading Advertising Brand on Indian TV  The WireWhile the saffron party has been topping the BARC 'top 10 advertising brands' list for two consecutive weeks, the Congress hasn't even featured on it.
Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York TimesA product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.
Advertising has an aegism problem | Agency News  AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...
Death is not always deadly in advertising  The Globe and MailThe Globe's bimonthly report on research from business schools. Media and pop culture are rife with representations of death. Through crime and drama shows ...
Facebook tries to lure TV advertisers to purchase ads on "Watch"  AxiosFacebook announced last week that the criteria used to determine whether someone is a daily active visitor of its product "Watch" is by measuring whether a ...
After an ad boycott, Dollar Shave Club and others are back on Hannity  Fast CompanyDollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...
London bans junk food advertising on public transportation  CNNLondon Mayor Sadiq Khan said Friday that junk food advertising will be banned on the city's entire public transportation network from February, as part of a plan ...
Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel  The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...
This new deep fake video is both advertising and art  Fast CompanyAward-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.
More Advertisers Dump Tucker Carlson Over Anti-Immigrant Comments  The Daily BeastIHOP, Ancestry.com, and Jaguar Land Rover are just three of the many brands who have dropped Tucker Carlson's Fox News show from their ad buys after he ...
The state of advertising has never been better  Campaign USCreativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.. From Campaign US.
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016  Science DailyResearch has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...
Amazon, With Little Fanfare, Emerges as an Advertising Giant  Wall Street JournalIts push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.
iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising  AdweekiHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities. The acquisition, which the company ...
Disney Just Gave Google a Big Advertising Win  The Motley FoolDisney's growing digital video portfolio is going all-in on Google.
UK government spent most on Facebook political advertising  POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.
Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco ChroniclePacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...
Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules  thejournal.ieDealz argued the ad was evocative of the Diet Coke window cleaning ad.
‘Generally amoral’: Facebook’s 6 million advertisers will keep it afloat no matter the scandal  DigidayFacebook may have had a bad week on the public relations front, but media buyers say it's business as usual for advertisers.
South Africa Bans Advertisement in Which Black Man 'Discovers' Europe  News18The advert, for a chicken restaurant chain, tells a spoof story how the man leaves South Africa in 1650, sails overseas and, after many adventures, comes ashore ...
Fox News Host Tucker Carlson Sees Advertising Pulled After Comments on Migrants  NewsweekThe host of "Tucker Carlson Tonight" said that migrants make America "poorer and dirtier," prompting an insurance company to pull all advertising from his show.
Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia  SkiftTrivago has reportedly admitted to misleading consumers about its hotel comparisons and will have to appear in court later this month to defend its actions.
Sagar Mahabaleshwarkar joins Contract Advertising as Chief Creative Officer  Campaign IndiaIn the latest of big moves in the advertising industry, Contract advertising has announced the appointment of Sagar Mahabaleshwarkar as its Chief Creative ...
The Best Target For Addressable TV Advertising Is Not The One You Think  ForbesAs television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...
Digital Data Gives Billboard Owners More Reason to ‘Love a Good Traffic Jam’  The New York TimesThe average one-way trip for commuters in the U.S. is close to a half-hour — plenty of time for marketers to target them in new ways through old media.
Advertisement hoardings are gone, but metal frames stay put in Bengaluru  Economic TimesThe BBMP had classified these advertisement hoardings as legal and illegal. Illegal hoardings are those installed without seeking BBMPs permission and ...
Amazon.com Is Getting Even More Serious About TV and Advertising  Motley FoolThe e-commerce giant starts taking a cut of third-party ad inventory and reportedly bids on 22 regional sports networks.
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  AdweekAs the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...
Guide to Advertising Technology  Columbia Journalism ReviewExecutive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...
Study analyzes the impact of targeted Facebook advertising on U.S. elections  Phys.OrgRepublican Donald Trump's team spent $44 million on Facebook, running 175000 different adverts during the 2016 election campaign, compared to a spend of ...
Right-wing activist wins $10000 over Meir Kahane advertisement  Arutz ShevaBaruch Marzel, right-wing activist and former Kach party leader, paid 38000 shekels after advertisement for Kahane memorial removed.
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...
BJP Outspends Major Corporates in Advertising: Where is the Money Coming From?  NewsClickIn the run up to assembly elections in 5 states, the BJP has become the leading advertiser on television.
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