Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Vertoz launches native advertising solutions for regional advertising  Exchange4MediaWith the launch of this new platform, Vertoz offers brands premium native advertising campaigns across a variety of regional news publishers and informative ...
Do Your Customers Love or Hate Personalized Advertising? Tips to Get it Right!  MarTech AdvisorCustomers find personalized ads, both compelling and creepy, creating a catch-22 for marketers. Let's understand the personalization paradox and overcoming ...
Fox, NBCUniversal And Viacom Reboot OpenAP Advertising Consortium  DeadlineAdvertising technology consortium OpenAP has been reconstituted, with NBCUniversal, Fox and Viacom unveiling version 2.0.
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019  MarTech SeriesMost Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising ...
Advertising and Media Insider newsletter April 24  Business InsiderWelcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter taking over for Lucia this week. If you got this email ...
Is advertising on a suicide mission to wipe itself out?  Marketing InteractiveI have recently returned from running a creative director's leadership course in Kuala Lumpur on behalf of the 4A's Malaysia – which identified the need gaps in ...
What Does $1 in Facebook Advertising Generate for a Business?  Social Media TodayEvery business that decides to advertise on social media channels is taking a risk. As a marketing medium, social media hasn't been around all that long, and ...
Virginia Lottery had one of its best months ever while its advertising went off-air  Virginia MercuryThe Virginia Lottery had its third-most successful month ever in March, the same month the agency took TV and radio advertisement off the air for National ...
Complaints upheld against Currys, Aer Lingus over advertisements  Newstalk 106-108 fmEleven advertisements have been found to be in breach of advertising standards.That is according...
SMBs Increasing Advertising in 2019, The Manifest Research Finds  Destination CRMMost small businesses are prioritizing advertising this year and will increase spending on social media advertising and other online advertising.
Addressable Advertising: A Primer  TVRevWhile addressable TV advertising had been getting a goodly amount of buzz lately, it's still largely misunderstood by many in the industry. And with good reason: ...
eBay Sets Sights On $1B In Revenue From Advertising 04/25/2019  MediaPost CommunicationseBay has been shifting its advertising efforts away from non-strategic third-party ad placements toward the company's first-party Promoted Listings product, and it ...
Direct-to-consumer brands increasing spending on traditional advertising  Business InsiderAs DTC brands reach scale, they are taking a page out of traditional brands' playbook.
#IPOs In Peak Digital Advertising  FXStreetDigital advertising is supposed to be the fuel of the future, funding new companies (#IPOs) that provide us with services we never knew we wanted ...
Podcast advertising set to double  WarcPodcast advertising is set to double over the next three years but the market is being constrained by a range of factors that will need to be addressed, according ...
Blockchain to battle ad industry's 'bad bots' | Article  Asia TimesSingapore-based Zilliqa is part of a global technology alliance trying to tackle digital advertising fraud.
Study finds differences in storefront tobacco advertising by product type  EurekAlertApril 24, 2019 -- In response to U.S. restrictions on where tobacco companies are allowed to advertise their products, the industry now dedicates nearly all of its ...
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018  MarTech SeriesIAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK ...
Queensland Government bans junk food advertising  The DrumThe Queensland Government will ban junk food advertising at Government-owned sites as it seeks to curb obesity.
GVC Holdings calls on tougher advertising rules in the UK  CalvinAyre.comGVC Holdings wants to do more to protect UK society, they say, and want more bands on advertising in the UK.
Sweden could ban online casino advertising  ReutersSTOCKHOLM (Reuters) - Sweden's government said on Wednesday it would look at whether to ban advertising by online casinos and other forms of gambling ...
This Advertising Startup Wants to Help Freelance Creatives Stay Mentally Healthy and Happy at Work  ForbesThe freelance life may sound free and easy, but insecurity and loneliness can crush wellbeing and mental health. Inspired by Calm's Michael Acton Smith, ...
Candidates Have to Bear Cost of Advertising Their Criminal Records: EC  India.com NewsThe Election Commission has made it clear that candidates will have to bear the cost of advertising their criminal antecedents in TV and newspapers as it comes ...
How a SA exec used 'scheduling' to build an advertising giant  Business Insider South AfricaJoe Public co-founder Pepe Marais plans a strategy to achieve his vision every year. He then breaks down his goals for every month, and then, for every week.
Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads  Marketing LandFacebook's bet on Stories Ads looks like it is paying off. COO Sheryl Sandberg said Wednesday during the company's first quarter earnings call that, while ...
Sweden considers banning online casino advertising  Yogonet InternationalMinister for Public Administration Ardalan Shekarabi stated measures to protect vulnerable consumers "have not gone far enough". The commission's ...
BIA Reports Radio Advertising in 2018  Radio WorldDigital increase counters OTA drop; transaction activity falls.
Advertising & Partnership  The Coin SharkBack. Publications. Banners. < Back. Review publication - 100 USD. Our articles arise the interest of the reader with the help of an informative description, ...
A Look Back to Sachin Tendulkar's Journey in the Advertising World So far  AdAge IndiaSachin Tendulkar, former Indian cricketer and a cricketing legend, celebrated his 46th birthday yesterday. Tendulkar has been one of the best cricketers across.
How to Win over Customers with Advertising Technology  MarTech SeriesAs consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, ...
Snap hired its first CMO as it tries to lure new users through advertising  CNBCSnap started its first major ad campaigns for Snapchat this year.
Microsoft Awards Broadplace Advertising Elite Status in the Bing Partner Program  PRNewswireLEATHERHEAD, England, April 24, 2019 /PRNewswire/ -- Microsoft has named Broadplace Advertising as one of a select group of top performing partners to ...
Cheatsheet: Facebook’s facing a $3b+ fine but has 7m advertisers  DigidayFacebook's largest growth in impressions are coming from Stories, but the ad products aren't bringing in as much revenue due to cheap pricing.
Find Out why Television Advertising Market is demanded globally by British Broadcasting Corporation, CBS, Comcast Corporation, Viacom, Cox Communication, Gray Television, Sinclair Broadcast Group, Sun TV Network, Discovery Communications Inc, Vivendi SA.  Market ReportsQYReports has recently come up with a new market research report titled, Television Advertising Market. This statistical market study provides a widespread ...
APR's Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy  MarTech SeriesThe Onslaught of *Content* Produced Will Require an Entrepreneurial Approach for Marketers. Advertising Production Resources [APR] has released its 18th ...
Why Amazon creates groups of advertising teams  Business InsiderAdvertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.
A love letter to digital advertising from a direct mail CEO  VentureBeatDigital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.
What if we could start the digital advertising industry again from scratch?  The DrumAt our recent U7 summit in London, industry experts and leading brands spent the day discussing issues like complicated supply chains, self-policing, a lack of ...
Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too  EntrepreneurOne of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...
Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPRIn the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...
How the power of persuasion goes way beyond mere advertising  The Conversation - UKThere was a time when persuasion was easy to recognise. It was the stuff on billboards and flyers or between the articles in newspapers and magazines.
Anzu expands into programmatic advertising for consoles  NetimperativeAnzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles.
Giles Keeble: is political correctness to blame for the dearth of great advertising?  More About Advertising | Insights into AdvertisingSome years ago I was running a workshop in New York. Of the 12 or so people there, only two were men, one of whom was quite opinionated. During a ...
One-on-one coaching - Marketing, advertising, PR, boards - Chris Moerdyk  Bizcommunity.comI have been in the communications business for almost 50 years and instead of retiring I intend offering one-on-one coaching to anyone who needs it in the ...
INTRODUCING: The 10 people transforming advertising  Business InsiderFrom consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.
How Joe Public taps into the zeitgeist of AI in advertising for Africa  Bizcommunity.comAre you ready for the artificial intelligence revolution in advertising, like Ciclope Africa Festival's agency of the year Joe Public? Here, chief creative officer Xolisa ...
The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  INSIDERHello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...
Four Tips For Advertising On Facebook Like A Pro  ForbesDigital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...
Latest Innovative Report on Outdoor Advertising Market by 2025 with Top Leading Key Players like Clear Channel Outdoor, JCDecaux, Lamar Advertising, Outfront Media, Adams Outdoor Advertising  Investor Strategy“Outdoor Advertising is a type of advertising done outdoors that publicizes your business's products and services. Outdoor advertising is a mass market medium ...
Anniversary Special Advertisers' Catalog  Bay WeeklyBy Sandra Olivetti Martin. To history's long and illuminating parade of catalogs, Bay Weekly adds an entry, this hefty Anniversary Special Advertisers' Catalog*.
Exclusive: Facebook removes illegal pro-Adani social media advertising  SBSThe Australian Electoral Commission has requested social media giants Facebook and Twitter take down unauthorised political advertising from an anti-Labor ...
Gaana banks on original content to drive user base  ETBrandEquity.comTimes Internet Ltd and China's Tencent backed music app Gaana has crossed 100 million monthly active users, the company announced on Wednesday.
Rs 557 crore spent on IPL advertising  Economic TimesOver Rs 557 crore has been spent on advertising in top 10 categories during the first week (Mar 23-31) of the Indian Premier League this year, higher than Rs ...
Lawyers in Charter challenge argue advertising protects sex-trade workers  CBC NewsProhibiting the advertising of sexual services puts sex-trade workers at risk of harm, lawyers arguing against Canada's prostitution laws said this morning in a ...
Opinion: A new 'kool' language by Patanjali | Advertising  Campaign IndiaBaba Ramdev and Patanjali don't need any introduction. After storming the grocery and FMCG categories, Patanjali has ventured into apparel category which is ...
Three tech trends set to impact digital advertising beyond 2019  EconsultancyGlobal digital advertising revenues are on the up, growing 17% in 2018 to reach $251 billion (or 45% of global advertising revenues). This rise is expected to ...
How to fix advertising's broken business model  CampaignLiveMost agencies today argue that creativity is their single most important asset, yet many have a business model that actively prevents them from delivering great ...
Can Advertisers’ Pressure Jumpstart Publishers’ Alliances?  AdExchanger“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Alessandro De Zanche, an audience and data ...
Amazon Advertising Growth and insights from Q1 2019  TamebayAmazon Advertising growth and insights from Merkle DMR show that Sponsored Products are performing strongly albeit with higher CTR from Sponsored ...
The absurd history of period advertising in New Zealand  The SpinoffAlex Casey takes a look back at the period ads of the late 90s and early 2000s, with the help of advertising guru Jill Brinsdon. These days I can time my targeted ...
UTC Warrington launches myth busting advertising campaign  Gary SkentelberyUTC Warrington has launched a new advertising campaign aimed at shattering some of the common myths that have built up around University Technical ...
Keith Weed: Advertising is now at a 'trust or bust' moment  Marketing WeekDespite initiatives aimed at tackling bad advertising, stereotyping and building a sustainable future for digital, trust in the marketing industry is plummeting.
In-App Advertising Market | Growth Projections & Advanced Technologies with Forecast To 2024  Microfinance ObserverIndustrial Forecasts on In-App Advertising Market: In-App Advertising Market provides a detailed analysis of the industry for the estimation period of 2019 – 2024.
Advertising's backroom boys take the battle to the marketing front  Campaign IndiaConflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned ...
Lamar Advertising Company - Consenus Indicates Potential 1.6% Upside  DirectorsTalk InterviewsLamar Advertising Company with ticker code (LAMR) now have 6 analysts in total covering the stock. The consensus rating is 'Hold'. The range between the.
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies  Search Engine JournalNew data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
U.S. advertising groups create privacy bill coalition  ReutersFour U.S. advertising trade groups have banded together to lobby Congress to ensure federal online privacy legislation is less strict than a law scheduled to go ...
Here's how advertisers are getting tech companies to clean up their act or risk losing billions  CNBCAdvertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial *content* hosted on the platforms, ...
Advertising Signposts For The Cannabis Industry 04/23/2019  MediaPost CommunicationsThe global legal cannabis market is projected to hit $166 billion by 2025, according to Euromonitor. It is the fastest-growing market in the world, according to ...
Praveen Nijhara joins Hansa Research as CEO | Advertising  Campaign IndiaHansa Research has appointed Praveen Nijhara as chief executive officer. He takes over from Ashok Das who will continue as senior advisor of the RK Swamy ...
Twitter's bid to 'paw back credibility' pays off as advertising demand grows  The TelegraphTwitter has reported strong user and revenue growth bolstered by efforts to "paw back credibility" and draw in a wider audience of consumers and advertisers.
Advertising mogul Sir Martin Sorrell is set to receive up to £8.5million in bonuses  Daily MailSir Martin left British advertising group WPP after it was claimed he had put a £300 visit to a Mayfair brothel on expenses – an allegation he vehemently denied.
Advertising as camouflage  CampaignLiveIn 2008, Anthony Curcio needed 25 men to help him on a job in Monroe, Washington. So he advertised on Craigslist – the pay was good, $28.50 an hour.
For true transparency around political advertising, US tech companies must collaborate  TechCrunchIn October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.
3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20  The Motley FoolIf you want to know which groups are using cannabis products more, just follow the advertising money.
Dutch Lady 1Q net profit slips amid higher advertising spend  The Edge Markets MYKUALA LUMPUR (April 25): Dutch Lady Milk Industries Bhd's net profit declined 0.96% to RM33.9 million in the first quarter ended March 31, 2019 (1QFY19) ...
Tremor Video DSP Introduces Private Marketplace Packages to Provide Video Advertisers with Premium Supply  Yahoo FinanceTremor Video DSP, the leading programmatic video platform, today announced it has combined its video advertising capabilities with RhythmOne to offer ...
Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say  VarietyAnalysts say that Amazon's move into free streaming music is more of an advertising play than an attempt to take on Spotify and Apple Music.
Government advertising may be legal, but it's corrupting our electoral process  The Conversation AUThe Coalition government's use of taxpayer money for political advertising – as much as A$136 million since January, according to Labor figures - is far from an ...
Houston startup has created a less intrusive video advertising experience  InnovationMapSteven Jones knows people dislike ads. Actually, he reasons, it's less that they dislike ads, but more that they don't like having those ads interrupt what they're ...
A Watchful Eye on Facebook’s Advertising Practices  The New York TimesIs the social media giant finally facing consequences for ads that discriminate?
Introducing Fashionista's Real-Time Advertising Private Marketplace  FashionistaThe newest, easiest way to reach Fashionista's loyal audience.
Thanks A Bunch To Our Advertisers  Above the LawIf you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...
Online registry requirement applies only to paid political advertisements  CTV NewsA new law requiring online platforms to publish a digital registry of all political ads posted during the coming federal election campaign will apply only to paid ...
Amazon advertising: Here’s how you can refine your strategy  Marketing LandUnless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has ...
Voters being blitzed with fear-based advertising  The Australian Financial ReviewThe Australian Financial Review has assembled a panel of media and marketing experts for a weekly insight into the advertising campaigns being run with the ...
Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley FoolAmazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...
How you can make the most of your YouTube video advertising  Marketing LandIf you're not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) ...
DAZN to let advertisers plug into real-time sports data  The DrumDAZN Media has significantly scaled up its advertising platform with the launch of DAZN Dynamics, which will use the network's real-time sports data to deliver ...
Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.comAn unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...
The true absurdity of the 'junk food' advertising ban, revealed  Spectator.co.ukA little known fact about Transport for London's ban on 'junk food' advertising is that a company doesn't have to be selling food to fall foul of the…
Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever  ForbesIn 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...
Unilever to pick 'trusted publishers' for digital advertising  ReutersLONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...
Mirror NOW drives voter awareness with #GetInked  ETBrandEquity.comLooks to drive active participation and engagement to assert the responsibilities of a citizen, #GetInked educates the public on the importance of vot..
2019 Indian elections, IPL season to drive advertising growth  QuartzThe Indian advertising industry is set to have a great 2019 thanks to cricket and elections. Net advertising spends in the country are expected to grow nearly 12% ...
Tweeting while viewing doesn't diminish TV advertising's reach and often leads to online shopping  IU NewsroomTweeting while viewing 'social shows' on television doesn't diminish TV advertising's reach and often leads to online shopping, a new study from Indiana ...
Digital Advertising's Unlikely Giant Killer: Amazon  ForbesIn 2019 it's clear that Amazon is finally getting serious about becoming a full-fledged advertising platform. It's the only company with the reach and resources to ...
Hinge CEO: advertising would be 'antithetical' to our message  The DrumHinge brands itself as the dating app that's 'designed to be deleted'.
Amazon advertising, explained - Business Insider  Business InsiderThis is an excerpt from a story delivered exclusively to Business Insider Intelligence Digital Media Briefing subscribers. To receive the full story plus other ...
Advertisers Cannot Avoid Spending on Facebook as Ecosystem Expands  TheStreet.comAd dollars keep coming in for the Zuckerberg-led social media leader....FB.
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How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words... Read More

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Classified ads do not have the big market appeal that... Read More