Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Amazon is turning advertising into its next huge business — here's how  CNBCHere's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.
Netflix Insists It Won’t Move Into Selling Advertising  VarietyNetflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...
Google suspends Viagogo from advertising over trust concerns  CNBCGoogle took action on Thursday after concluding that the Swiss firm was in breach of its advertising policy, basing its decision on advice from advertising ...
8 Pro Tips for Measuring Advertising Effectiveness  G2It's not always easy to know what's best for measuring advertising effectiveness. Learn more about some of the options from those who know best.
Amazon is hiring for a 'stealth advertising' engineering team to disrupt the $100 billion gaming industry, and marketers see it as a sign of Amazon's growing ad-tech tentacles  Business Insider IndiaAmazon is hiring for two roles that are part of a new team called "stealth advertising innovation" to disrupt the gaming industry.The job postings promise.
The advertising potential of wearable tech  WarcWearable technology may present new opportunities for advertising matched with an individual's emotions and dispositions, but privacy must be at the forefront ...
10 Agency Pros Share Their Best Podcast Advertising Tips  ForbesMembers of Forbes Agency Council share tips for creating an attention-grabbing podcast ad.
The Other Side Of Outdoor Advertising  Crunchbase NewsA few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...
Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBCAmazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...
VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunchThe need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...
The rise of programmatic outdoor: What advertisers need to know  Marketing WeekProgrammatic trading has brought increased reach, greater targeting capabilities, and real-time measurement and optimisation to online advertising. And while ...
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed NewsThe new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.
BBC Global News plans to beef up advertising sales staff in 2019  DigidayAfter a period of downsizing and cost-cutting, BBC Global News is back on a growth path with plans to hire approximately 20 staff across advertising sales and ...
How an Advertisement's Environment Affects Its Success  Business News DailyWhile studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.
JCDecaux wins advertising street furniture contract for six cities in the Grand Paris Seine Ouest area for a 15-year period  GlobeNewswireJCDecaux wins advertising street furniture contract for six cities in the Grand Paris Seine Ouest area for a 15-year period. Paris, July 18th, 2019 - JCDecaux SA ...
How To Make Sense Of Advertising In The Streaming TV Industry  ForbesIt is critical for advertisers and other key players in the industry to stay on top of the changing landscape and to understand the relationship between different ...
McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  CointelegraphMcDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunchThe unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...
Netflix says it won't sell advertising  AdNewsNetflix says it's more valuable to remain ad-free and focus on competing for viewer satisfaction.
Traditional Advertising, A Thing Of The Past? Not According To This Report  ForbesAccording to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...
PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households  GlobeNewswireNEW YORK, NY, July 18, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established ...
FA Issues Statement on Kit Advertising Following Release of Huddersfield Monstrosity  90minThe FA have released a statement regarding advertising on kits following the release of Huddersfield Town's 2019/20 strip.
Publicis merits bottom place in advertising pile  BreakingviewsThe French group lost 850 mln euros of market value after disappointing sales forced CEO Arthur Sadoun to scale back 2019 revenue ambitions. Overpriced ...
McDonald's, Nestlé join new blockchain advertising platform  CoinGeekMcDonald's, Nestlé and Virgin Media have now signed up to a new blockchain initiative that coud be used in digital ads supply chain.
Poor Sales: Is it time for automobile industry to take the digital advertising route?  Exchange4MediaAs sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive ...
How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing LandFacebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...
Advertising Campaign Basics (+ How to Make Yours Successful)  G2Executing an advertising campaign is no easy task. Learn more about the process behind the project and what it takes to get your advertising campaign to be ...
Prime Day drives retailers to significantly boost their Amazon advertising spending  DigitalCommerce360Not only did Amazon.com Inc.'s two-day Prime Day sales event drive an Internet Retailer-estimated $7.16 billion in online sales for Amazon—a 71% jump ...
Nigel Farage exclusive: 'Advertising? I might fancy it myself one day'  CampaignLiveLove him or loathe him (and it's a measure of the Brexit Party leader's success that few are indifferent to him), Nigel Farage knows how to get a simple message ...
Snap approaching inflection point: Pivotal Advertising  CNBCMichael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine JournalNew figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.
Kraft Heinz Launches $9 Million Advertising Push In UK  AListFor the first time in a decade, Kraft Heinz is launching an advertising campaign for the masterbrand as an extension of its 150th anniversary celebration.
From 'Got milk?' to 'Where's the beef?', here are 15 of the best slogans and taglines in advertising history  Business InsiderJust do it: The most memorable slogans of all time not only sell the brand, but become synonymous with it.
Weiwei awarded 230k euro in damages for advertising infringement  Hurriyet Daily NewsA Danish court July 17 ordered a Volkswagen dealer to pay Chinese artist Ai Weiwei more than 230000 euros in damages for using one of the artist's works in ...
When advertising created celebrities  Business StandardRead more about When advertising created celebrities on Business Standard. Airtel 4G girl Sasha Chhetri is a better-known face across India than most ...
Audience Town believes it can end ‘pay and spray’ advertising  Inman.comEd Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and ...
Bootstrapped ad-tech startup UrbanIQ is giving advertisers out-of-home solutions for better visibility  YourStoryBengaluru-based startup DOOH is a marketplace for advertisers and businesses to find the best deal and location for placing their advertisements on a digital ...
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine JournalMicrosoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.
Google suspend ticket reseller Viagogo from advertising  LouderAds for Viagogo will no longer appear in paid-for search results after Google say the ticket resale site have breached their policies.
CHART: Omnicom's growth areas with advertising leading the charge  AdNewsOrganic growth for advertising was 4.4% for the second quarter compared to the same three months last year.
Cinema advertising buoyant as DCM reports record-breaking first-half spend  CampaignLiveYoung film-lovers are helping drive large audiences to UK cinemas.
5 Hot Online Advertising Trends in Europe  EntrepreneurIn the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...
Advertising Services  SalonTodayThank you for your interest in BOBIT BEAUTY GROUP, which includes both NAILS Magazine and Salon Today Media. We have amazing resources, products, ...
Dyson Fan Advertisement Banned for Misleading Viewers Over Cord  BloombergA television ad for a Dyson fan has been banned in the U.K. for giving the misleading impression that it is cordless.
Pinnacle Advertising Names Tracy Richards Its First-Ever Chief Growth Officer  MarTech SeriesPinnacle Advertising announced that Tracy Richards is joining the agency as their inaugural Chief Growth Officer.
Online advertising will be more than half of ad spend by 2021  QuartzOnline advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...
The relationship between insight and advertising | Thought Leadership  IBC365Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
Engaging users and boosting advertising with AI  IBC365Join IBC365 on Thursday 8 August to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.
ASCI upholds complaints against 114 misleading advertisements  Economic TimesAdvertising sector watchdog ASCI upheld complaints against 114 misleading advertisements in April this year, including those of PharmEasy, Kingfisher Radler, ...
Microsoft Advertising says it’s keeping average position reporting  Search Engine LandMicrosoft Advertising (formerly Bing Ads) has added the position-based impression share metrics that Google introduced last fall. But, unlike Google, it said ...
GDPR and Advertising – the Impact So Far  AdWorld“Privacy means people know what they're signing up for – in plain English, and repeatedly” – Steve Jobs, Apple CEO 2010. Stephanie-Barry In 2010, the late ...
Ageism in advertising: Serve my interests, not your lazy profiles  CampaignLiveWe're the generation who invented rave culture, but advertising thinks we're cholesterol-riddled harpies who can eat only soft food.
WPP should be the LVMH of advertising, says chief exec  WarcMark Read, the chief executive of WPP has said he would like the company he runs to resemble the multi-brand, single-culture success of luxury group LVMH or ...
Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  AdweekHas anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...
UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunchJust two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...
Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking  Search Engine JournalMicrosoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.
Gauging The Impact Of Advertising On Amazon  ForbesAmazon as a media company? Here's how marketers can build brands on the #3 digital advertising platform.
‘Nascent and nebulous’: The state of CBD advertising  DigidayWhen Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...
Everyone at this new advertising agency has served time in prison  Fast CompanyVincent Bragg served five years, one month, and 22 days in federal prison on drug charges. In that time, he studied corporate and real estate law and read more ...
MLB advertising patches on uniforms are ‘inevitable’, league executive says  The Washington PostFor something that takes up only 6.25 square inches of uniform space, the advertising patches now worn by all 30 NBA teams have had a sizable impact on their ...
New Nielsen service offers podcast audience insights for advertising  Marketing LandMarketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...
Huddersfield contacted by FA over new Paddy Power kit which may have broken strict advertising rules  The SunTHE FA have contacted Huddersfield Town as they investigate whether the club's controversial new kit breaches advertising regulations. The Terriers donned ...
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunchTwo years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...
TouchPal keyboard and other CooTek apps removed from Google Play  XDA DevelopersGoogle has removed TouchPal keyboard and other apps by Chinese developer CooTek from the Play Store for disrupive ads outside its apps.
When advertising inspires 8th Street - 34°  Bizcommunity.comPeople have strong connections to the brands they love and use. These brands influence their lifestyle, their emotions, and how they are perceived by others...
Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results  Search Engine JournalMicrosoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.
Advertising and media execs really want Netflix to have ads  DigidayAdvertisers are confident that Netflix is going to one day have ads -- or, at the very least, they really, really want Netflix to have ads.
Is the customer always right? Trump bashes Facebook but is its top advertising client  Washington ExaminerPresident Trump spent $12.5 million on Facebook advertising during the past 15 months, making him the top political advertiser despite his frequent attacks on ...
Behavioural advertising is out of control, warns UK watchdog  TechCrunchThe online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...
Advertising industry closes in on a new target: influencers  Financial TimesWorld's largest agencies race to develop platforms to connect brands with social media stars.
Foreign political advertising needs reform - SIPO  RTE.ieThe body which polices standards in politics says there is a growing need for electoral reform due to the growing use of digital technologies.
Advertising firm WPP to sell 60% stake in Kantar to Bain Capital for $4 bn  Business StandardAdvertising giant WPP has agreed to sell a 60 per cent stake in data analytics arm Kantar to private equity firm Bain Capital, in a deal that values Kantar at about ...
Travelocity ships media to Havas and creative to Proof Advertising  AdAge.comDecisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.
Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline  Houston Public MediaThis fall, HISD expects to lose about 1500 students, in addition to some 4000 who left last year.
WWE Advertising DX Reunion For Raw, More Names Set  411mania.comWWE is really pushing up the nostalgia factor for Monday's Raw Reunion episode, including a DX reunion being advertised and more.
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchangerZeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...
UK launches investigation into Facebook and Google for dominating digital advertising  CNBCThe U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.
Advertising's search for purpose and how it can actually drive change  The DrumOur industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords ...
Meet Facebook's most powerful advertising executives  Business InsiderFacebook's business is changing. These are the execs who are key to keeping the social network growing amid regulation and privacy challenges.
What’s Working In B2B Advertising?  Demand Gen ReportExperts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.
Ad Campaign - Citroen India launches #InspiredByIndia contest, Marketing & Advertising News, ET BrandEquity  ETBrandEquity.comCitroen India is engaging Indians through this contest with the brand logo.
Fool Advertising Trackers with Mozilla's 'Track This'  LifehackerNobody likes annoying internet advertisements, that's for sure. And it's even creepier when you visit one website, do the web's equivalent of a little ...
Tips on advertising regulated products and services  Galway AdvertiserMarketing and advertising are key areas for the majority of businesses all over the world, however, those businesses that are advertising products or services ...
Early SMI: Advertising agency spend hovers below the line  AdNewsAgency ad spend was down just 2.3% for the full financial year to the end of June, according to early SMI numbers reported by investment bank UBS.
Conceptual Advertising Image Photoshop Walkthrough  FstoppersIn this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...
UK watchdog singles out Google, Facebook in advertising probe  ZDNetThe CMA wants to understand exactly how dominant the tech giants are in UK advertising.
Brazilian Advertising Market Embraces Technology Companies as Media Companies  Folha de S.PauloHistorically, companies like Facebook and Google defined themselves as technology companies.
Tinder, Zomato, Tide, Reebok Are Using Whatsapp Stickers For Advertising Push: Will This Work?  Trak.inWhatsapp stickers are the new form of advertisements! Brands such as Zomato, Tide, Reebok, Tinder and others are using the stickers for pushing ...
What advertising means in the age of spatial computing  EconsultancyAdvertisers have long been experimenting with spatial computing. Sam Huber of Admix looks at what the near future may hold for ads in VR and AR.
Nestle launches Milkybar Moosha Cocoa Crispies - ET BrandEquity  ETBrandEquity.comNestlé MILKYBAR has announced the launch of MILKYBAR MOOSHA Cocoa Crispies, which according to the company is packed with unique combinations of ...
GSK media lead to chair The Drum Digital Advertising Awards APAC 2019  The DrumSilas Lewis-Meilus, APAC director, media consumer health from GlaxoSmithKline (GSK) will chair The Drum Digital Advertising Awards APAC 2019.
Netflix’s Fyre Festival doc made Jerry Media an Emmy nominee  QuartzyJerry Media, aka @fuckjerry, aka the creator of Fyre Festival's notorious promotional materials, was nominated for four Emmys yesterday (July 16) thanks to its ...
Watch: Advertising legend Martin Sorrell speaks to Euronews on the new reality of advertising  Euronews English"The best question to ask is not is the client happy, it's are we adding value" advises advertising giant Martin Sorrell.
Advertising’s hits and misses at the Cricket World Cup  BusinessLineIt could have been the SuperBowl moment for Indian advertising but was a tame innings.
EBay selects MediaCom as new global media agency  AdAge.comEBay selected MediaCom as its global media AOR following a short review.
Talon: realising our AdTech investment in Out of Home  More About AdvertisingAs Talon Outdoor's AdTech platforms continue to develop at pace to reach tangible and scalable delivery, Josko Grljevic – Talon's CTO – outlines the four-point.
Popular £400 Dyson fan removed from TV after falling foul of advertising watchdog  Manchester Evening NewsDyson's Pure Hot + Cool fan that fetches for £400 will no longer be advertised on TV after a ban from the Advertising Standards Agency - although Dyson says ...
AR Advertising: A Gimmick Or A New Advertising Frontier?  ForbesThere's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...
Cops called on Utah boy advertising 'ice cold beer' at root beer stand in front of church  TVNZA Utah boy has earned widespread social media attention for his neighbourhood soda stand thanks to a sign he holds that reads, "Ice Cold Beer" with "root" ...
YouTube Tries to Get Video Stars Off Their Advertising Addiction  BloombergYouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.
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Information Gathering & Delivery May Never Be The Same!

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Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

How to Make Your Claims Believable

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Marketing Tips For Small Business ? Advertising That Works, Part I

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Moving message Sign

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If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

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Understanding The Basics Of Advertising

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100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More