Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Amazon is projected to steal advertising market share from Google in 2019  Yahoo FinanceThe numbers are a boon for Amazon's growing advertising segment, which offers a third stream of revenue for the company apart from its e-commerce and cloud ...
How Mobile Apps Are Driving A Resurgence In Advertising Creative  ForbesOne of the key differences between in-app ads and other forms of digital advertising is that in-app ads typically take over the full screen.
A Brief Rundown of Racism Within Advertising and Why It's Still Happening Today  AdweekOver 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019 ...
Taking your digital advertising in-house? Start with the right people and tech  Marketing LandTransparency and attribution are two topics that continue to end up on marketers' agendas. Do we have visibility into how ads are performing? Are our ad ...
Update on Advertising Code of Practice Social Media Guidelines  The South AfricanThe objective of the Advertising Code of Practice Social Media Guidelines is to protect consumers by encouraging brands to exercise ethical constraints on paid ...
The Sweet Spot of Advertising: When Broad Awareness Meets Micro-Targeting  RisMedia.comThe best brand campaigns combine recognition and targeting, says RE/MAX CEO Adam Contos.
Google’s Waze partners with WPP to grow its advertising platform  DigidayGoogle navigation app Waze is ramping up its ads business with a new deal with WPP, home of ad-buying giant GroupM. WPP said its partnership with Waze ...
Forecast Shows Global Advertising Increase, But Internet Ad Spend Decline  B&TDigital marketing business WARC has made its forecast for 2019, predicting a 4.3 per cent increase in global advertising spending, but with an Internet ad spend ...
Nielsen Creates Advanced Video Advertising Group to Expand Addressability Push  AdweekNielsen sees addressability as the future of TV advertising and is taking its biggest step ahead to help the industry prepare for the transition. The company has ...
Facebook campaign 'bargain advertising' for Kiwibank  Stuff.co.nzKiwis flock to support campaign - but who's really winning?
Facebook Let Advertisers Target Users Interested in Nazis, According to Report  AdweekFacebook is allowing advertisers to target users based on their perceived interest in neo-Nazi terminology, musicians and Holocaust perpetrators, the Los ...
How to Succeed in Advertising Boycotts Without Really Trying  RealClearPoliticsOn January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...
Programmatic advertising 101 (Infographic)  Tech in AsiaProgrammatic advertising is here and it's using machines to buy ads. How did we get here?
Trade Desk stock rallies after advertising tech company beats views  MarketWatchShares of Trade Desk Inc. TTD, +0.27% rose nearly 10% in the extended session Thursday after the advertising technology company reported fourth-quarter ...
Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers  Business InsiderWelcome to the Advertising and Media Insider newsletter.
Want to expand your cannabis firm's reach? Try age-specific advertising, marketing  Marijuana Business DailyGeneration-specific marketing and outreach will help marijuana firms reach the increasing number of middle-aged adults and older who are turning to medical ...
Here's why the advertising world is betting big on 2019  Moneycontrol.comThe year will see a substantial increase in government spending due to the general elections scheduled before May.
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
Lord Grade"s reach4entertainment snaps up advertising agency in deal worth up to £10mln  Proactive Investors UKreach4entertainment enterprises plc (LON:R4E), which is chaired by former BBC controller Michael Grade, said it's buying the company that owns the Sold Out ...
Tampa Bay area man advertising need for kidney on car window  ABC Action NewsA Tampa Bay area man will go into surgery next week at Tampa General Hospital to receive a kidney.
Investments in Diversity Hiring Aren't Leading to Inclusivity in Advertising  AdweekThe ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and ...
Meet Memopay, the Bitcoin Cash Advertising Model That 'Pays for Attention'  Bitcoin NewsThe ad platform Memopay uses a novel approach to advertise someone's website, product or *service* by sending a small fraction of BCH to public addresses.
Advertising and Promotion panel to meet  Pine Bluff CommercialThe Pine Bluff Advertising and Promotion Commission will meet at 4 p.m. Wednesday, Feb. 27. The event will be held in the conference room on the second ...
Twitch & Team Liquid Join For Multi-Year Advertising Partnership  Twin GalaxiesTwitch has joined forces with one of the most prolific esports organizations in the business, Team Liquid, in a new sponsorship deal. Team Liquid has been ...
5G Could Make Traditional Advertising Less Relevant  AdExchanger“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Daniel Heer, founder and CEO at ...
Carol H. Williams on life as a black woman in advertising  AdAge.comIn advance of International Women's Day, Carol H. Williams explains how she got to be where she is today.
What's the life of an advertising person worth?  AdNewsIn an open letter to the industry, commentator Roy Morgan calls on the Media Federation of Australia and industry leaders to “lay down the law” and help fight ...
eBay Opens Advertising to More Sellers  EcommerceBytesYou don't have to be a Top Rated Seller or Store subscriber in order to advertise your listings on eBay. The marketplace is now allowing sellers who are in “good ...
Dallas Morning News taps industry veteran to lead advertising, marketing  Dallas NewsThe Dallas Morning News has a new head of advertising with more than 20 years of newspaper and digital media experience. Eric J. Myers has been named ...
Study: Advertising in Email Effective Tactic for Reaching Every Generation  MarTech SeriesNew research into consumer attitudes toward digital advertising finds that advertising placed in email newsletters is an effective way to engage audiences of ...
Advertising spend to grow by 14% to Rs 80,678 crore this year  Economic TimesThe advertising market is likely to grow at 14 percent to Rs 80,678 crore this year, the fastest growing market globally, driven by strong macroeconomic factors, ...
Advertising, Subscriptions To Drive CBS's Fiscal 2019  ForbesCBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14. In Q4, the ...
Mediacorp 'radically restructures' advertising rate  Marketing InteractiveMediacorp said the restructured TV rate card has also been optimised for parity with digital media, resulting in potential savings of up to 80%.
EBRSO looking into claims of man posing as LSU athletics employee, advertising bogus job  WAFBSeveral women in the Baton Rouge area are on high alert, alleging a strange man posing as an LSU Athletics employee has been passing out a bogus ...
SpaceX advertising jobs: Fabricator, supervisor and security officers among postings  MonitorFor a while there, during the lull, not only were no Brownsville jobs posted on SpaceX's online job board, Brownsville wasn't even on the list of places the ...
Leland's Planning Board to consider advertising text amendments, rezonings ahead of meetings  Port City DailyLELAND — In a move that would increase transparency, Leland Planning Board is considering advertising certain items ahead of reviewing them. Related:…
Around the Web: Fabric Runs Hot and Cold. Rebooting...literally. Digital Advertising Surpasses Analog. One More Color. Red Rum. Nom Daguerre. SPUDwrite. Your Cover's Blown.  What They ThinkFabric that responds to its wearer. I got my soul shoes on my feet. (Maybe.) The world's first photographed human. An E Ink typewriter that only does one ...
3 Key Advertising Takeaways From the IBM Think Conference  AdweekThe 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...
Coca-Cola takes lead in advertising by signing deals for IPL & World cup  Economic TimesCoca-Cola has taken a big lead over arch rival PepsiCo in advertising, having signed sponsorship deals for the upcoming IPL and World Cup.
IAA World Congress: Advertising walks the ramp to save the loom  Campaign IndiaAs a part of the inaugural day festivities at the 44th IAA World Congress, Kochi, senior industry women and men will walk the ramp for a cause.
Delhi High Court Allowed The Comparative Advertisement Which Compares A Material And Relevant Feature Of The Goods - Media, Telecoms, IT, Entertainment - India  Mondaq News AlertsIn a global competitive business, comparative advertising has substantial influence on consumer behaviour. India Media, Telecoms, IT, Entertainment LexOrbis ...
Big Drop In Advertising Giants Shares  ForbesWPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.
Timeline: Lee Clow’s 50 Years in Advertising  AdweekLee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach.
'Unenforceable and unworkable': Government given legal warning over alcohol ad restrictions  TheJournal.ieAN ADVERTISING GROUP warned the government that it could take legal action over new laws that will prohibit alcohol ads near schools and on public ...
UK broadcasters face advertising tipping point, new study finds  The GuardianBroadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...
Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business InsiderAs more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.
How to Get Millenials to Trust and Respond to Your Advertising  ForbesOne in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...
Despite the negative public perception, advertising can be a force for good  The DrumFigures from the Advertising Association's Lead conference recently made for rather chilling reading, with advertising's public favourability standing at a record ...
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  AdweekThe “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...
Why Do Advertisers Keep Spending More and More With the Walled Gardens?  AdweekThe latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  AdweekMost investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...
Agency leaders in India on how the advertising landscape will evolve for them and their clients in 2019  The DrumIndia has become one of the most enticing consumer markets in the world in recent years and advertising agencies in the country have monetized on the market ...
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  AdweekEven though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...
YouTube reaches out to advertisers as AT&T, Hasbro halt spending - Tech News  The Star OnlineAlphabet Inc's Google went into damage-control mode after a raft of major advertisers stopped spending money on YouTube over concerns that the ...
How To Ambush Super Bowl Advertising  ForbesThe total investment for a Super Bowl advertisement can easily cost more than $20 million. The excitement around Super Bowl advertising, coupled with the ...
The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers  Business InsiderHello! Sunday was a letdown for us advertising and media reporters, and it wasn't just the ads that felt lackluster. It was the lowest-rated Super Bowl in 11 years, ...
How could Facebook’s use of blockchain affect marketing and advertising?  MarTech TodaySince Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...
3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social  AdweekIt's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...
Nine Of The Best Outdoor Advertising Campaigns  ForbesMembers of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.
Lamar Advertising Co (LAMR) Q4 2018 Earnings Conference Call Transcript  The Motley FoolLAMR earnings call for the period ending December 31, 2018.
No wine. No code. No playlist. Is Spotify's alcohol advertising tone deaf?  SBS NewsThere's been a long term push to ban alcohol advertising in Australian sport. Should the same scrutiny be applied to streaming platforms like Spotify?
AFLX 2019 live: AFLX teams, fixture, bizarre AFL advertising stuff up, players disappearing in AFLX  Daily TelegraphThe AFL's radical AFLX concept has drawn so much criticism in the lead-up to the tournament and that hasn't stopped tonight thanks to a bizarre advertising stuff ...
Twitter rolls out new advertising rules to fight political misinformation  ABC NewsThe social media giant was once "unprepared and ill-equipped" to deal with political misinformation. It doesn't want that to happen again.
Seven West Media says banks' advertising coming back, but market still tough  The Australian Financial ReviewSeven West Media chief executive Tim Worner said banks and insurance providers are coming back into the advertising market, but continued uncertainty has ...
Harrisburg-area advertising agency expands to New York City  PennLiveA Swatara Township-based advertising agency has its eye on New York City. JPL is expanding its paid media and analytics practice to New York and opened a ...
YouTube walks a tightrope with its video makers, advertisers  Star TribuneYouTube has plenty of problems to deal with, ranging from advertiser boycotts to a recommendation engine often blamed for encouraging conspiracies on the ...
Dutch MPs call for transparency on Facebook political advertising  DutchNews.nlDutch MPs have almost unanimously backed a motion calling on the government to pressure Facebook to come clean about political advertising ahead of the ...
MannKind - Scripts, Advertising, And Cash  Seeking AlphaAdvertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.
Agnello Dias inducted into The Ad Club Calcutta's Hall of Fame  Campaign IndiaThe Advertising Club Calcutta has inducted Agnello Dias, co-founder and chief creative officer, Taproot Dentsu, into its 'Hall of Fame' for the year 2019.
Can We Talk About NetFlorist's Offensive Advertising? [Videos]  2oceansvibe NewsIf you're familiar with NetFlorist's advertising, you probably know a chap called Harold. Let's just say that not everyone is a fan.
Amazon Has a Big Advertising Business. Walmart Wants One Too  BloombergSo do Target, Kroger and other retailers, which have customer data that big brands like Coke and Pepsi can use to tailor ads to shoppers.
Amazon US advertising revenue to double this year  TamebayAmazon US advertising revenue is predicted to double this year, surpassing Oath and Microsoft to take the number position behind Facebook and Google.
EDITORIAL – Seeking the truth about regulations on 'truth in advertising'  Cayman CompassIt will surprise no one that, as a newspaper, the Cayman Compass strongly supports advertising. We also support “truth in advertising.” But at this moment, we ...
Media & Advertising See Happy Days In India While Market Continues To Grow At 14.6Pc: Sam Balsara, Chairman, Madison World  BW BusinessworldMedia Advertising See Happy Days In India While Market Continues To Grow At 14 6Pc Sam Balsara Chairman Madison World.
18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...
Advertising and Sponsorships  Construction.comSweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...
The new Advertising Regulatory Board governance regarding influencers  Bizcommunity.comAuthenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership ...
Sri Lanka advertising for executioners after plan to reinstate death penalty  CNNSri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.
Google: Still ‘early days’ for performance advertising on YouTube  Marketing LandDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...
Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years  AdweekIf you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...
Next on Netflix: Advertising?  eMarketerNetflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...
Skittles' Super Bowl Sunday musical may be a big F.U. to advertising  AdAge.com'Advertising ruins everything' sings Michael C. Hall in the brand's upcoming Broadway show. By Ann-Christine Diaz. Published on January 28, 2019 .
Tips to Help Advertisers Survive and Thrive in the Gig Economy  AdweekWe've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...
RAF advert that challenges sexist advertising to debut on Channel 4  The IndependentA Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.
18000+ Android Apps Caught Violating Google’s Advertising ID Policies  Fossbytesn a recent report, it has been revealed that devices of millions of Android users around the world might have been compromised owing to popular apps sharing ...
Agency Brief: Meet your new Advertising Hall of Famers  AdAge.comThis week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.
Nike Addresses Complaints Over Incorrect Kobe 4 Protro Advertising  ComplexNike has addressed complaints that the advertising for the Nike Zoom Kobe 4 Protro 'Draft Day' incorrectly promised full-length Zoom Air cushioning.
Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The GuardianSocial media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.
Audio has 'never been more exciting' for advertisers  AdNewsCRA boss Joan Warner's optimism that the medium's growth means new opportunities for advertisers was echoed by Amplifi's Ashley Earnshaw.
WPP AUNZ posts full year loss as advertising revenue slides  AdNewsWPP AUNZ says it's in an industry facing structural change with rapid digital transformation combined with economic headwinds. The company is responding by ...
Democrats want more disclosure of campaign advertising, but dark money remains an issue  The Colorado SunThe Colorado Senate is expected to approve legislation that would mandate more disclosure from political committees that send mailers or air commercials in an ...
WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business  AdweekThe agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...
How Skittles Merged Theater and Advertising to Create a Weirdly Wonderful Super Bowl Musical  AdweekMichael C. Hall is on all fours. He's dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking ...
Taranaki Rugby advertising for forwards coach after Paul Tito's departure  Stuff.co.nzA lead coaching role for the Taranaki Rugby Football Union has become available with the departure of Paul Tito.
To attract direct response advertisers, Reddit adds more performance tools  DigidayReddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...
Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.comAccording to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...
Content marketing is 'not advertising', says IAG marketer  AdNews*Content* marketing is still massively misunderstood, including by people in senior roles, and could fill a gap left by dwindling community newspapers, says IAG ...
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBCAmazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.
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Advertising For The Long Haul and Not the Short Term Gains

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Understanding Internet Banner Advertising

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Sorry, I Don't Seem to Have a Business Card With... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More