Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

Wall Street Journal
Cannes Ad Festival Reflects Advertising's Changing Guard
Wall Street Journal
CANNES, France—This year's Cannes Lions advertising festival, Madison Avenue's annual jaunt to the French Riviera, showed all the signs of an industry undergoing wrenching change. Creative-ad agencies sent fewer people. The consulting firms, who are ...
Smart advertising - News UK on its intelligent ad product unveiled at Cannes LionsMobileMarketing Magazine

all 44 news articles »

Business Insider
What you need to know in advertising today
Business Insider
Marc Pritchard, chief brand officer for Procter & Gamble, has spent the past few years on a crusade to clean up digital advertising. The Supreme Court just issued a major ruling on how online retailers can charge sales tax. Here's what it means for Amazon.
Martin Sorrell's downfall: why the ad king left WPPFinancial Times

all 63 news articles »

Letters: False political advertising should be called out
Palm Beach Post
Political advertising is important but false advertising is terrible. When people put out false narratives about people, like Gov. Rick Scott has done about Sen. Bill Nelson, it should be checked. Nelson has not been elected to office for 45 years. In ...

Bloomberg
AT&T Looks to 5G, Advertising After Time Warner Deal
Bloomberg
Jennifer Fritzsche, analyst at Wells Fargo, discusses the race to 5G technology and AT&T Corp.'s focus on advertising. She speaks on "Bloomberg Markets." (Source: Bloomberg). Terms of Service · Trademarks Privacy Policy ©2018 Bloomberg L.P. All Rights ...

Single Women Invisible In Advertising: Report
MediaPost Communications
Single Women Invisible In Advertising: Report. Marketing Dive, Friday, June 22, 2018 8:23 AM. Brands are ignoring single women in their advertising, rendering them “non-existent,” a report says. However, this group has an estimated purchasing power ...

USA TODAY
Facebook needs to learn difference between journalism, 'political advertising' and garbage
USA TODAY
As part of an effort to combat this flaw in their system, Facebook recently decided to start labeling genuine political news and opinion as political “advertising.” This is not only misguided, but plays into dangerous anti-journalism narratives around ...

The Guardian
'Google and Facebook won': old guard of advertising under threat in Cannes
The Guardian
But this year the Mad Men of the global advertising industry were worried, aware that change is under way. As a result the week-long event at times felt like the collapse of the old advertising empire, with Facebook and Google playing the role of the ...

and more »

Forbes
Heineken Says No To A Tagline In New Advertising Campaign
Forbes
Heineken launched a new advertising campaign this week and it's got the makings of another great beer campaign. Thing is, it's missing an ingredient almost as predictable as hops and malts in beer commercials, a tagline. The client says consumers don't ...

Quartz
A legendary ad man's simple advice on breaking out of a creative rut
Quartz
Cannes, France. Sir John Hegarty has won just about every award the ad world has to offer, and was knighted in 2007 for his services to the advertising and creative industries. At the Cannes Lions ad conference this week—officially, the International ...

MarTech Today
The future of TV advertising in today's digital world
MarTech Today
If you've followed industry chatter on the state of the TV landscape, then you've heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back in 2014, and he hasn't been the ...

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

In the world of advertising there are many forms of... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More

Advertising Your Holistic Business

The most basic answer is the same answer as to... Read More

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the... Read More

HackeD

hey admin thIS website Is HaCKEd by Unkn0wn_hax0r... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More