Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Reuters

Facebook removes accounts advertising stolen identities
Reuters
(Reuters) - Facebook Inc has removed a number of accounts and pages that advertised and sold social security numbers, addresses, phone numbers, and alleged credit card numbers of dozens of people, following a report by news website Motherboard. FILE ...

and more »

Business Insider

What you need to know in advertising today
Business Insider
Google-parent company Alphabet topped Wall Street targets with 23% revenue growth in Q1, but the better-than-expected performance was not enough to allay worries about rising expenses and the most significant risks of a regulatory clampdown the company ...
Google's Parent Company Spends Like It's Thinking of a Future Beyond AdsNew York Times
Google Parent Alphabet's Earnings Beat Expectations, Investors Still Worry About Advertising Outlook, Gov't ...Deadline
Google CEO tells investors not to worry about Europe's upcoming privacy rulesCNBC
Alphabet
all 463 news articles »

Texas A&M The Battalion

Developing professionalism in advertising
Texas A&M The Battalion
From promoting the logistics of advertising to developing members individually, Aggie Advertising Club (AAC) provides first-hand education and professionalism in advertising. AAC, founded in 1995 at Texas A&M, is a student chapter of the American ...


AdExchanger

Mobile Performance Advertising Is Broken. Here's How To Fix It
AdExchanger
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Maor Sadra, managing director and chief revenue officer at AppLift. In last-touch and last ...


Director of Advertising
Publishers Lunch Deluxe
W. W. Norton & Company is seeking a Director of Advertising to join its College marketing department. The Director of Advertising will be responsible for directing advertising strategies and analyzing the effectiveness of advertising campaigns. This ...


Seeking Alpha

JC Decaux: Acquisition Or Not, This French Advertising Player Looks Good For Value Investors
Seeking Alpha
JC Decaux SA (OTCPK: JCDXF, OTC:JCDXY) is easily one of the oldest and most established companies within the outdoor advertising space. The management has grown its international footprint over the years beyond its core market of Europe to emerging ...


Chicago Tribune

Reddit to open Chicago office as part of advertising push - Chicago ...
Chicago Tribune
Reddit is opening an office in Chicago, the social media platform's first outside the coasts.

and more »

Business Insider

An advertising executive asked job candidates to apply via text message — and it changed the way he thinks about hiring
Business Insider
Unless, that is, you recently applied for a summer internship via text message at Havas New York — a global advertising company. The hiring campaign — dubbed "Text Me, Harry Bee" — asked internship candidates to text Havas' chief creative officer ...

and more »

Broadcasting & Cable

Viacom Makes Advanced Advertising Deal with Comcast ...
Broadcasting & Cable
Viacom and Comcast said they are teaming up on advanced advertising. A new long-term agreement will integrate Viacom's targeted advertising skill and national reach with technology from Comcast's Freewheel unit and data the on anonymized cable ...
Comcast, Viacom Team on Advanced Advertising EffortsCED
Viacom, Comcast sign advanced advertising pactFierceCable
FreeWheel Gets Bigger Ride Through Advanced Advertising ...Radio & Television Business Report
Viacom Corporate (blog)
all 14 news articles »

Red Herring

Alphabet Posts Strong Quarterly Profits on Advertising Boost
Red Herring
Google's parent company Alphabet has reported a huge profit increase in its latest quarterly earnings report, as it continues to corner the digital advertising market. The Mountain View-headquartered firm, which appears to have emerged from a series of ...

and more »
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How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads

If you're interested in improving the selling results of your... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of... Read More

LED Score Boards

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The Ultimate, ?Must-Have? Home-Based Business for YOU

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Improve Your Promotional Flyers And Improve Sales

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How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of... Read More

Cinema Advertising is Big Business, So Mergers are a Natural

Cinema advertising has always been an effective marketing tool for... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

Make Your Business Cards Work

What's the cheapest, most under-used marketing tool you have?The answer's... Read More

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

Lamination of Signs

I suspect that everyone has an idea of what lamination... Read More

What?s the Score?

You may be aware that in a basketball game the... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More