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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Washington Post
How to Get Ahead in Advertising? Drastic Measures
Washington Post
There was a certain irony last week when advertising doyen Martin Sorrell dubbed WPP Plc, the ads and marketing giant he spent 33 years building, as “a legacy business.” Skipping over the fact it is his own legacy, he is broadly correct. But it's not a ...

Washington Post
Top Washington Post advertising executive unexpectedly leaves company
Washington Post
Jed Hartman, The Washington Post's top advertising executive, has left the company after nearly four years. The Post did not offer a reason for Hartman's departure, which colleagues said was unexpected. “We don't comment on personnel matters,” said ...

The Verge
GM's data mining is just the beginning of the in-car advertising blitz
The Verge
The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who ...

Entrepreneur
7 Tips for Effectively Allocating an SMB Advertising Budget
Entrepreneur
Last year, according to Statista, 47 percent of small businesses surveyed budgeted less than $10,000 for marketing and advertising. Some 25 of them spent up to $100,000, 11 percent spent up to $500,000, 7 percent spent up to $1 million and 8 spent even ...

and more »

Bond Buyer
What's lacking in MSRB advertising guidance
Bond Buyer
WASHINGTON - The Municipal Securities Rulemaking Board needs to improve the quality of the mock advertisements in its municipal advisor advertising rule guidance if it wants to provide a helpful compliance resource, muni advisors and broker-dealers ...

Futurity: Research News
Politicians can't buy an election with extra TV ads
Futurity: Research News
While the $46.3 million spent on TV ads in Iowa influenced which candidates caucus-goers considered, there is no evidence to suggest overspending was rewarded, says study author Jay Newell, an associate professor of advertising at Iowa State University.

Northwest Georgia News
RHS has no relationship with sport advertising firm
Northwest Georgia News
Assistant Principal and Athletic Director Barry Williams said on Tuesday afternoon the school and the boys and girls basketball programs have no knowledge whatsoever of any relationship with Allgood Sporting Advertisement, and in a statement sent out ...

Business Insider
What you need to know in advertising today
Business Insider
On Tuesday, a group of small advertisers added a complaint to a two-year lawsuit accusing Facebook of not reporting measurement problems for more than a year. The group claims that Facebook misreported an error in counting time spent watching videos.
Facebook Facing Another Lawsuit Over Allegedly Misleading Advertising ClaimsInsurance Journal
Facebook denies new claim it kept lid on video metrics problemAdAge.com
Advertisers Allege Facebook Failed to Disclose Key Metric Error for More Than a YearWall Street Journal
New York Daily News -RT -Wall Street Journal -DocumentCloud
all 228 news articles »

CNBC
Sprint sells mobile advertising unit to InMobi
CNBC
Oct 17 (Reuters) - Sprint Corp has sold the mobile data and advertising company it created in 2012 to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. The fourth-largest U.S. wireless carrier by ...
InMobi acquires Sprint's advertising and data subsidiary Pinsight MediaVentureBeat
InMobi Acquires US Based Advertising and Data Company, Pinsight MediaPR Newswire (press release)
Marketing Platform Player InMobi To Acquire Sprint's Mobile Advertising BusinessCRN
InMobi
all 56 news articles »

Campaign US
DDB's Wendy Clark exits Time's Up Advertising amid conflict
Campaign US
Clark, who is one of the leaders behind Time's Up Advertising, an initiative aimed at addressing sexual harassment and inequality in the workplace, which launched in March, said she will step aside from the organization for an undisclosed length of ...

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