Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Online Advertising for Big Brands Gets ‘Ugly’  Wall Street JournalA lo-fi aesthetic spawned by amateurs spreads to big marketers trying to connect with their audience.
Targeted TV Advertising Is Taking Off  The Wall Street JournalStreaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...
Cannes Lions bingo: The advertising industry's top buzzwords in 2019  QuartzThe Cannes Lions advertising conference—or, International Festival of Creativity, if you will—takes place this week on the French Riviera. Quartz is again ...
With smartphone makers choosing star power over brand building, advertising beginning to look homogenous  The Financial ExpressA defining aspect of the smartphone market is the consumer's desire to own the latest model in the market. Loyalty evades brands in this category, except for ...
Facebook to Boost Ad Spending as It Tries to Restore Reputation  The Wall Street JournalFacebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...
The Wing Lands in Boston and Finds an Advertising Double Standard  FortuneAll The Wing was trying to do was “mute the mansplainers” and start a conversation! But recently the company found itself in a fix when two subway station ads ...
Contract Advertising hit by successive account losses  Exchange4MediaContract Advertising, especially their Delhi office, is believed to have lost a string of accounts while some others are being re-evaluated, which sources say have ...
Creating a new force in advertising  Independent.ieThe days of Mad Men may be long gone for advertising agencies, but the industry still stands apart from the rest of corporate culture.
Advertising may make people miserable, but it still has its uses  The EconomistWorkers keen to buy more luxury goods keep toiling away.
Will Addressable Advertising Stave Off A Decline In Television Ad Spending?  ForbesThe article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...
Facebook reaches deal with advertisers over bad video metrics  AdAge.comThe social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions.
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry  AdweekWhen Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...
Spectre of toxic content stalks advertising industry's biggest annual party in Cannes  Independent.ieFacebook and Google have come to dominate the beachfront at the advertising industry's biggest annual gathering in Cannes on the French Riviera, a sign of ...
Instagram Lets Advertisers Promote Branded Content From Another Channel  Inc.Retailers can create ads using organic posts from other channels that have branded *content*.
From one banner ad to a global industry – digital advertising 25 years on  The Drum2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to ...
NBCUniversal offers refunds to programmatic advertisers following ad insertion error  DigidayNBCUniversal has notified advertisers of an error that may have led to the wrong advertisers' video ads running on the TV conglomerate's...
Advertising spend will grow 11.4% to ₹69, 690 crore in 2019: Dentsu  LivemintAdvertising spend in India is expected to rise 11.4% to touch ₹69, 690 crore in 2019, according to an estimate by Dentsu Aegis Network (DAN). This is higher ...
With digital advertising on the rise, here’s why brands prefer the medium  MoneycontrolDigital *content* consumption rose and the medium has become an obvious choice for advertisers. But segmented and personalised data and diverse viewership ...
Digital Advertising Trends To Watch In 2019 And Beyond  ForbesEarlier this month the Interactive Advertising Bureau assembled industry professionals for a day-long symposium in New York City. A slate of speakers ranging ...
Brit woman, 45, heartbroken as Algerian toyboy, 30, she met after advertising for husband online refused  The SunDenise Amraoui said she broke down in tears when authorities refused to allow her new husband Mohamed into the UK. She said she had been advertising for ...
Instagram Lets Advertisers Boost Organic Posts as Feed Ads  Search Engine JournalInstagram advertisers can now promote organic posts as ads that appear in other users' feeds.
Against Advertising  Jacobin magazineAdvertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...
IAB launches mentorship program for digital advertising industry  CMOInteractive Advertising Bureau (IAB) Australia's Executive Technology Council has launched an industry mentorship program to support and enable the next ...
Advertisers under social media's influence  Economic TimesNEW DELHI: Advertising spending on social media influencers in India by brands is rising — driven by increasing popularity of *content* creators and proliferation ...
Britain bans "gender stereotypes" in advertising  Hot AirIf you're in the advertising game in Great Britain you'll need to have a word with the staff and begin minding your Ps and Qs a bit more closely. New rules are ...
R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business ReviewIn February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...
Display Advertising Stats: SEMrush Study Reveals Top GDN Trends  Search Engine JournalWant to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.
German court fines two doctors for 'advertising' abortion  The Local GermanyA German court Friday fined two gynaecologists for offering information publicly on how they carry out abortion services, despite the recent easing of a Nazi-era ...
Advertising Pays 7: How online became the engine of growth for UK advertising  EconsultancyThe report, prepared by UK advertising thinktank Credos in partnership with Enders Analysis, tells the story of the phenomenal growth of online advertising in the ...
Curbs sought on advertising of junk food near schools  BusinessLineThe Food Safety and Standards Authority of India (FSSAI) is looking to put curbs on advertisement or promotion of unhealthy food not only inside school ...
'Harmful' Gender Stereotypes Are Now Banned From All Advertising In UK  Scary MommyThe Advertising Standards Authority in the UK is now dead-set on banning 'harmful' gender stereotypes from appearing in all ads.
13 Global Creative Leaders Whose Ideas Are Advancing Advertising Worldwide  AdweekAd industry veterans may debate the value of awards shows, but there's one benefit no one can deny: the value of bringing some of the world's top creative ...
How do we boost transparency in digital advertising?  MobileMarketing MagazineIt's no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a ...
The Rise of Amazon Advertising Report - Business Insider  Business InsiderBusiness Insider Intelligence examines how Amazon's ad business is growing, and how it could take share from the Google-Facebook duopoly.
Addressing the challenges of global video advertising growth  The DrumVideo advertising is far and away the largest driver of ad growth, as advertisers and brands clamour to reach audiences who are increasingly digital and mobile ...
North Face apologizes after openly gloating about gaming Wikipedia for free advertising  The VergeIn a marketing campaign idea that even the least savvy internet user could likely have told you was a terrible idea, the North Face decided to announce publicly ...
The true power of print advertising is undiminished by a fall in spend  The DrumAudiences report loving print products. Newspapers and high-quality magazines have a captive and lucrative audience, and by dint of their printed format avoid ...
On board the Influencer Marketing bandwagon: Leenet Nair, Vibrant Advertising  Exchange4MediaGuest Column: Leenet Nair, Digital Strategist with Vibrant Advertising examines if we are getting too euphoric about Influencer Marketing.
Online gambling: children among easy prey for advertisers who face few sanctions  The Conversation - UKWith concerns growing that children and vulnerable people are being targeted by rogue online gambling advertising, my new research suggests the current ...
18% of OTT advertising inventory is fraudulent: report  FierceVideoMadHive recently took a look at OTT advertising requests in the open marketplace and discovered that a large percentage of them were suspicious.
Advertising watchdog ASA tests hard-hitting campaign on Scots  The ScotsmanScotland is to be used as a test area for a major marketing campaign aimed at increasing awareness of the Advertising Standards Authority in a bid to crack ...
UK must 'protect and build' its advertising sector, Liam Fox says after report warns of 'no-deal' hit  Telegraph.co.ukLiam Fox, the UK's International Trade Secretary, has said the Government is seeking to "protect and build" its reputation as an advertising powerhouse, months ...
A Brief History of Advertising on LinkedIn [Infographic]  Social Media TodayIt's hard to imagine LinkedIn being around back in 2003 - when 'Friends' was still one of the top-rating shows on TV. But it was there - LinkedIn has been around ...
Marketers Turn Up Podcast Advertising  The Wall Street JournalPodcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...
India vs Pakistan: The ad factor  The Hindu BusinessLineA 'war' is brewing between the two countries — but not on the border or the cricketing field.
Welcome to advertising's next golden age  Campaign US"Advertising is a lost art. The work sucks, and there is obviously no talent in the industry." Renowned art director George Lois, who arguably kick-started the ...
Facebook Ads Manager issues are causing major headaches for advertisers  Marketing LandLast November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...
Ghost signs: a look at advertising’s fading messages  Financial TimesSeen in historic towns and cities from London to Sydney, ghost signs are faded, hand-painted antique advertisements on the walls of town houses, shops and ...
Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?  Economic TimesSimply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.
Instagram influencer Mrs Hinch investigated by advertising body  The GuardianThe Instagram “influencer” Sophie Hinchliffe is being investigated by the Advertising Standards Authority after allegedly failing to disclose adverts on her social ...
Auto dealers wrestle with advertising regs  Automotive NewsThe Federal Trade Commission has charged some dealership groups twice with deceptive advertising. The FTC says the rules are easy to follow.
Revenues from podcast advertising are projected to hit $1 billion by 2021  AdAge.comAd revenues on U.S. podcasts hit an estimated all-time high of $479 million in 2018, up 53 percent from the previous year.
How Facebook shares its advertising data  Financial TimesSocial network launched API in March after coming under pressure from campaigners.
‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize  Digiday“Once the first agency unionizes it gets easier for everyone else,” wrote a strategist on the industry message board app Fishbowl two weeks ago. The comment ...
‘Most people don’t realize how cool India is to others’  LivemintRory Sutherland, British advertising veteran and vice-chairman of Ogilvy UK, wears multiple hats—adman, TED speaker and a published writer. An old Ogilvy ...
Sports advertising to boom during ICC Cricket World Cup 2019  Moneycontrol.comThere is no denying that both the Indian Premier League (IPL) and the ICC World Cup are two important properties from an advertising standpoint. And, this year ...
The disturbing world of online advertising aimed at children  Telegraph.co.ukThe murky world of online ads is increasingly exposing children to inappropriate and dangerous *content* - and the problem is getting worse.
10 Local Advertising Ideas You've Never Thought About  Small Business TrendsMany small businesses serve a local market. To help reach your customers, here's a list of 10 local advertising ideas to try.
Meet advertising's new CAN: brands have the power to fight back  CampaignLiveA new industry initiative, the Conscious Advertising Network, has launched with the aim of empowering advertisers to make choices that will take a stand against ...
How Hyundai, Morris are reframing the advertising pitch for auto brands  Business StandardWhat is common between the recently launched Hyundai Venue, a compact SUV and MG (Morris Garage) Hector, a premium SUV, which goes on sale next ...
Here's what you need to know in advertising and media this week  Business InsiderHello! Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up on all the big stories we worked on this past week. What did we ...
Advertainment: how to truly use entertainment in advertising  The DrumAdvertising has historically been sold as being in support of entertainment, rather than as a true source of entertainment for consumers in its own right.
Pride advertising marching along with the growth of the LGBTQ market  QueertyIt's early June and rainbows are already popping up on limited editions of everything from beer bottles to mouthwash bottles in unprecedented amounts this year ...
Marijuana Advertising Is More Dangerous Than Tobacco Ads, Researchers Say  Barron'sAdvertising for marijuana is more dangerous than for tobacco, said a group of public health researchers in a recent medical journal op-ed. In the regulatory ...
Local Inventory ads rolling out of beta in Microsoft Advertising  Search Engine LandLocal Inventory ads (LIAs) will be coming out of beta in Microsoft Advertising accounts early this month. The ads have been in testing for about a year. How LIAs ...
ASCI upholds complaints against 229 misleading advertisements  Economic TimesThe Advertising Standards Council of India (ASCI) examined complaints against 344 advertisements, of which 74 advertisers ensured prompt corrective action.
Companies battling shareholder complaints have a potent weapon-advertising  Science DailyA new study explores how firms can configure advertising investments to respond to shareholder complaints and limit the damage of these public battles.
How Twitter is striving not to be forgotten in the digital advertising game  Marketing InteractiveWhen you speak of digital advertising, often enough the two platforms that come to mind are Google and Facebook. According to Salesforce's forecast in a ...
Advertising tracking is broken  mUmBRELLA*The majority of brand measures are meaningless, says researcher Dr Chris Riquier. To rebuild credibility (and brands), marketers need to take heed of proven ...
Summer of Social: Am I Doing Social Media Advertising Right? at Albuquerque Hispano Chamber of Commerce, Albuquerque  Weekly AlibiGet your questions answered, enjoy Filipino food for lunch and leave more confident in your digital advertising skills.
Ad Campaign - Campaign Trail: Work That Works  ETBrandEquity.comBrand work that cut through the clutter, reviewed: Kerala Tourism, Dream11, Swiggy, Twitter, Ford, Honor, NestAway.
New South Carolina Law Bans Lab Grown Protein from Advertising as Meat  Drovers MagazineSouth Carolina has passed a new law that keeps protein grown in a laboratory from stem cells as advertising as “meat.”
Personalization isn't just one-to-one advertising, but advertising that's audience-led  The DrumIn the fragmented media landscape, figuring out at what point do the marketing investments deliver optimal returns when seeking real-time targeted ...
Digital Advertising Growth Will Slow This Year, Magna Report Predicts  AdweekTV ad spend remains 'resilient' as other traditional platforms see more dramatic losses.
Study: Hershey's leads the pack for most effective TV advertising among CPGs  Marketing DiveHershey's knows how to tug on consumers' heartstrings, and is the most effective consumer packaged goods advertiser on television, according to a new study ...
Kaitlyn Murphy of Somers Participates in Advertising Competition  HamletHubKaitlyn Murphy of Somers was among the seven-member University of Scranton's 2019 student advertising team who competed against students from colleges ...
Thom Yorke previews new music with mysterious advertisements  Tone DeafRadiohead's Thom Yorke appears to be gearing up to release new music, having kicked off a mysterious advertising campaign in cities around the world.
World Cup 2019 — India vs Pakistan: Advertisement breaks nations; Abhinandan returns  MyNationThe ICC World Cup 2019 match between arch rivals India and Pakistan is being taken to another level with both the countries releasing advertisements to ...
Advertising Display Market By Product Types & Application, Top Manufacturer, Regional Analysis & Forecasts To 2024  PortNews24Advertising Display Market report on title “Global (North America, Europe, Asia-Pacific, South America, Middle East and Africa) Advertising Display Market 2019, ...
IPA rejects tougher rules on HFSS advertising  CampaignLiveFurther restrictions covering TV and online would be ineffective and disproportionate, trade body argues.
U.S. Army changes recruitment approach with new advertising agency  UPI NewsThe U.S. Army announced it will reallocate its marketing, advertising and recruiting funds following an internal audit.
Port Macquarie-Hastings Council releases new advertising campaign to 'try another kind of break' in Port Macquarie  Port Macquarie NewsPort Macquarie-Hastings Council has launched a bold new advertising campaign to market the region as a better holiday option than other destinations along ...
Raptors telecast to be thick with political advertising as duelling groups attack Trudeau, Scheer  Global NewsA new third-party political action group will make its television debut Monday night ahead of the Raptors playoff game with two 30-second spots that attack Prime ...
After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever  The Conversation AUAustralia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends  MarTech SeriesContinuing our mission to put latest trends in AdTech and MarTech at your fingertips, we set up a Digital TV Advertising Roundtable discussion with experts from ...
Better Options For Advertisers As Spotify Looks To Turn A Profit  B&TSpotify has introduced podcast listener-segment targeting to accompany its existing offerings for advertisers. The move means brands can now reach specific ...
440 million Android users installed apps with an aggressive advertising plugin  ZDNetNew BeiTaAd adware found in 238 apps available on the official Google Play Store.
PwC: Australia's advertising spend will grow to $23 billion by 2023  AdNewsPwC forecasts a compound annual growth rate of 7.8% with internet advertising and subscription TV getting an increasing share of spend.
Google appeals $1.7 billion EU antitrust fine over 'illegal' advertising practices  CNBCGoogle has appealed a $1.7 billion fine from the European Commission for stifling competition in the online advertising industry.
When you buy advertising in Oklahoma, shop local  NonDocWhen companies, organizations and other entities plan to buy advertising in Oklahoma, choosing local publications helps ensure community journalism exists.
The month in advertising: Creativity is doing a better job than politics in uniting us  CampaignLiveAt this time of year, it's standard procedure to trot out some "Cannes Lions in numbers" statistics to show the impression that the annual beano to the south of ...
It's complicated: advertising cannabis  talkbusiness.netThe Green Wave is sweeping the country. And, no, I'm not talking about Tulane University athletics. It hasn't been newsworthy in decades. According to Pew ...
Mental health conditions are becoming more visible in advertising—and that's leading shops to take action  AdAge.comWhen he was a young boy, Aaron Harvey began having unwanted, violent, often sexual thoughts. For 20 years he struggled silently, never telling anyone, even ...
Are smart speakers making audio advertising more enticing?  EconsultancyIs audio advertising becoming more enticing for brands? Here's more on the state of audio advertising, fuelled by the boom in voice-enabled technology.
Castrol bets on purpose-led advertising and cricket to engage with users  Business StandardRead more about Castrol bets on purpose-led advertising and cricket to engage with users on Business Standard. The brand bets on purpose-led advertising ...
The Netflix Advertising Fantasy is Probably Just a Fantasy  TVRevThe Netflix Truthers are out there. You can't attend an ad industry event without hearing someone declare, quite confidently, that the ads are coming to Netflix.
Huawei's lock screens unexpectedly turn into advertisements  EngadgetAccording to Huawei users on Twitter, ads for the hotel reservation site Booking.com are popping up on the lock screen of some Huawei smartphones.
Tesla has never needed to advertise, but that might have to change  CNNNew York (CNN Business) Electric car competition is ramping up, and Tesla's sales are slumping. It may be getting time for Elon Musk to go to Madison Avenue.
Blockchain in Media, Advertising, and Entertainment Market 2019-2025 by Industry Status, Competition Landscape, Market Share, Growth Rate and Future Trends  NewsRoomBlockchain in Media, Advertising, and Entertainment market report emphases on market size, market value, CAGR, drivers and opportunities, industry share, ...
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Electronic Display Boards

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Custom LED Display, as the name specifies, facilitate control anything... Read More

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Diamonds Are For Evil

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Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

Media, the Internet, Yellow Pages, and Your Business

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Did you know generating positive media coverage is four times... Read More

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Moms have a very powerful influence on what their families... Read More

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So, what's an elevator speech, and how do you get... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

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In part one of this article we discussed the importance... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More