Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine JournalLearn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .
Amazon's Next Move to Boost Its Advertising Business  Motley FoolAmazon's (NASDAQ:AMZN) advertising business had a stellar 2018, more than doubling year over year to reach about $10 billion. Analysts don't expect much ...
In 2018, Google and FB ‘took 1 in every 4 dollars spent on ads’  BusinessLineMarket intelligence *service* Warc has found that of the $590.4 billion spent on global advertising last year, $144.6 billion, that is 24.5 per cent, went to the Google ...
In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social  Social Media TodayA report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native ...
‘With evolving consumer demand, role of advertising has altered dynamically’  BusinessLineChanging consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are ...
Television is 94.6% of video advertising  informitvTelevision accounted for 94.6% of video advertising in the United Kingdom in 2018, down only a fraction from 95% the previous year. Put another way, only a ...
Asia’s AnyMind pulls in another $8M and expands into outdoor advertising  TechCrunchAsia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals.
Former intern leads Canton advertising agency on growth path  Crain's Cleveland BusinessFrom Crain's Akron Business: When Jeff LeBeau started working at WRL Advertising in Canton in 2006, he was an intern attending the University of Akron.
UK advertising powers ahead as exports hit £6.9bn  The DrumBritain's stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.
Advertising Week Europe Briefing: Audio’s coming of age  DigidayBoth the proliferation of smart speakers and the popularity of podcasts are pushing advertisers to think harder about audio. Advertisers are now seeing voice as ...
Amazon doubles down on TV advertising  Marketing WeekAmazon is now TV's third-biggest spender, with total TV ad revenue reaching £5.11bn in 2018 thanks to increased investment from online businesses.
British advertising guru is calling for Google and Facebook to be broken up  Daily MailOne of Britain's most influential advertising gurus has called for internet giants to be broken up, accusing them of 'sucking money out' of the economy and ...
Google fined €1.49bn by EU for advertising violations  The GuardianGoogle has been fined €1.5bn (£1.3bn) by the EU for abusing its monopoly in online advertising, bringing the total cost of punishments imposed on the search ...
Blockbuster partnership: Embedded advertising helps Bollywood earn big  The Financial ExpressIn-film placements helping movie production houses recover costs, while also adding to the pre-release buzz.
Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away  ForbesFor anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...
DDB introduces a new visual identity  ETBrandEquity.comDDB is doubling down on the values that Doyle Dane and Bernbach founded the agency on – creativity and humanity.
Purpose advertising: The best an ad can be?  Aljazeera.comAn insight into the world of advertising and the challenge of striking a balance between purpose and profit.
My House: What Rules? IP Implications of Augmented Reality Advertising | New York Law Journal  Law.comAugmented reality technology (AR), in which computer-generated images appear super-imposed upon a real-world environment, is quickly advancing to a point ...
Will advertisers ever learn from YouTube advertising scandals?  EconsultancyContinued YouTube scandals beg the question whether greater introspection on the part of advertisers is warranted when their ads appear next to problematic ...
A Few Pioneering Women Every Advertising Industry Pro Should Know  ForbesAs we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...
Hardware Stores Find "True Value" In Hyper-Local Advertising  ForbesTrue Value Company is embracing a “marketing-as-a-*service*” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to ...
Teikametrics adds hourly bidding optimization for Amazon advertising  Search Engine LandBoston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...
Our View: Stop the tax on advertising  Napa Valley RegisterThis may seem like an arcane tax issue, but it affects every one of you in some way every day. Please let our lawmakers know that they should not look.
Clever Advertising Creatively Encourages Denver to Conserve Water  My Modern MetSukle, a creative agency in Colorado, created a series of clever advertising campaigns that encouraged the people of Denver to conserve water.
Podcast advertising: how you can make the most of it  RaconteurIs this the future of influencer marketing? The best way to target millennials? Podcast advertising is a goldmine - if you get it right.
Advertising watchdog rules fake autism 'cure' adverts must stop  BBC NewsAdvertising watchdog the Advertising Standards Authority (ASA) has ordered 150 homeopaths operating in the UK to stop claiming they can cure autism.
Does ‘woke’ advertising need a wakeup call?  YourStory.comWhat happens when brands want to be 'woke' in India, in an economy where 11 percent of the youth are highly conservative and 37 percent of them are ...
The show goes on for in-cinema advertising: Brands use power of big screen  Business StandardThe siren call of digital media had led many to believe that the era of in-cinema advertising was well and truly over. However, two reports launched in the course ...
MannKind - Afrezza Scripts Still Flat Despite Advertising  Seeking AlphaAfrezza scripts essentially flat week over week. MannKind 2019 advertising campaign has been active for 10 weeks. A request for more authorized shares at the ...
Re: No more infant formula advertising in The BMJ  The BMJThis comes across as an arbitrary, irrational and knee-jerk action. Why exactly have these adverts been banned? I agree that the use of formula milk should be ...
Facebook is creating a new advertising portal for housing, employment and credit advertisers and will remove 'hundreds' of targeting options  Business InsiderFacebook has faced backlash from civil rights groups like the National Fair Housing Alliance (NFHA) and American Civil Liberties Union (ACLU) that its platform ...
The future of native advertising is mobile  The DrumNative advertising's ability to blend in with an end-user's *content* experience has made it extremely popular with brands. In fact, it's so popular that native made ...
Computer Generated Models: Intellectual Property and Advertising Risks | New York Law Journal  Law.comVirtual models and influencers may function as trademarks as works of visual art as likenesses of real people or as combinations of all three raising new issues ...
Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon  ForbesThe blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...
3 ways to lower your Amazon advertising ACoS  Search Engine LandAmazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...
MillerCoors Is Suing Anheuser-Busch Over Recent Advertisements  The Inquisitr NewsTwo beer companies are going at in a major marketing war. Major beer companies MillerCoors and Anheuser-Busch have been rivals for years, always trying to ...
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine LandDuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...
YouTube Facing Lawsuit That Alleges Toy Unboxing Videos Are “Abusive Advertising Practices” Aimed At Children  TubefilterA Brazilian lawsuit filed against YouTube's owner Google is raising questions about whether toy unboxing videos are manipulating kids — and whether similar ...
Advertising Week Europe briefing: Broadcasters slowly unite against platform threats  DigidayAt Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.
No more infant formula advertising in The BMJ  The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1279 (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279. Article · Related *content* · Metrics ...
Facebook Announces 'Facebook Showcase' Premium Video Advertising Option  Social Media TodayWhile Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...
Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble  The RegisterUK phone-slinger The Carphone Warehouse has received a slap on the wrist from the Brit advertising watchdog after an offer proved a tad too popular.
This Tool Helps Marketers & Advertisers to Track Traffic Quality  Search Engine JournalThis is a sponsored post written by Finteza. The opinions expressed in this article are the sponsor's own. When online advertising replaced traditional ...
Seen and heard: Geo-tagging, elections boost out of home advertising  Business StandardOut of home (OOH) advertising may well count as a relic in the age of digital media. And yet, innovative repackaging coupled with data-driven usage and an ...
Digital out-of-home advertising is fracturing into many channels  MarTech TodayDigital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.
New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS NewsTwo business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...
Is Content Marketing Advertising?  Social Media TodayThis seems like a simple question to answer, right? But the answer boils down to who you ask and how you define *content* marketing. Zara Curtis, Director of ...
The definitive guide to what’s in and out at Advertising Week Europe 2019  DigidayAdvertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...
Facebook is going to stop letting advertisers target by race, gender, or age  MIT Technology ReviewThe firm spent $5 million yesterday settling three cases that claimed Facebook's practices allowed employers to illegally exclude women from being served ads ...
NBCUniversal, Sky team up to expand global advertising product  Reuters(Reuters) - Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, ...
Big Companies Freezing Their Advertising On YouTube Because Of Controversial Comments  ForbesThere's a large number of videos on YouTube available to literary everyone, featuring the likes of children, mostly girls under the age of 13, practising ...
Has the Native Advertising Market Matured?  eMarketerThe typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...
TAM Media Research, Israeli firm develop digital advertising measurement tools  Economic TimesTAM Media Research, along with Israel-based business intelligence solution provider BI Science, has unveiled Digital AdEx, a *service* to monitor and provide ...
Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order]  Live Law'The settled position in law is clear i.e. while puffery is permitted, disparagement and denigration is not'.
You're being used to steal $50 billion in digital advertising  Fast CompanyA new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.
Digital advertising fraud ecosystem stirs up a $1.63-billion scam  Business StandardRead more about Digital advertising fraud ecosystem stirs up a $1.63-billion scam on Business Standard. Online deception threatens to jeopardise the digital ...
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  ForbesThe article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.
Do Ryan ToysReview and other YouTube unboxing videos exploit children?  Vox.comThis January, the public prosecutor's office in São Paulo, Brazil, announced it was suing Google, accusing its video-sharing platform YouTube of “engaging in ...
Congress Moves to Ban Discriminatory Advertising on Social Media  NextgovLawmakers also introduced bills to help both vets and the larger U.S. workforce navigate an increasingly tech-centric job market.
Advertisers say Facebook outage led to 'chaos' in buying  AdAge.comFacebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...
Google Fined 1.49 Billion Euros by EU For Unfair Advertising Rules, Third Penalty in as Many Years  News18The European Commission, which said the fine accounted for 1.29 percent of Google's turnover in 2018, said in a statement that the anti-competitive practices ...
Advertising effectiveness vs. efficiency: what is important?  RaconteurFocusing on short-term wins has led to a growing efficiency bubble, leaving long-term advertising effectiveness by the wayside.
Leo Varadkar's spin unit behind huge rise in advertising spending  The TimesThe taoiseach's department spent €1.8 million on advertising last year, up from €71000 in 2017, The Times can disclose.Government departments spent almost ...
The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth  ForbesThere's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...
Visit Southern West Virginia wins three advertising awards  Beckley Register-HeraldVisit Southern West Virginia won several awards at the end of February at the 2018 American Advertising Awards (ADDY) ceremony at the Mardi Gras Casino ...
Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain  CointelegraphSponsored. Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have ...
WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health OrganizationWHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...
Ad fraud scam drains your phone battery and lets advertisers make money by running hidden video ads  Daily MailA new report has uncovered a massive advertising fraud scheme that let made scammers serious cash, fooled marketing companies and killed users' ...
Global Location-based Search and Advertising Market : Outlooks, Research,Trends and Forecast To 2019  Biz News MediaGlobal Location-based Search and Advertising Market 2019 delivers practical and reasonable intellect of economy which comprises the essential trends and ...
Google Fined $1.7 Billion Over Advertising Market Abuse  BloombergQuintAlphabet Inc.'s Google was fined 1.49 billion euros ($1.7 billion) by the European Union for thwarting advertising rivals in what is likely EU antitrust chief ...
U.S. lawsuit on hotels' internet advertising moves forward  ReutersA federal judge on Thursday rebuffed a request by hotel chains including Hyatt Hotels Corp, Marriott International Inc and Wyndham Hotel Group to throw out a ...
The fine print: Impactful versus misleading advertising  Forbes IndiaWhile these two terms, 'impactful' and 'misleading', may seem to have diametrically opposite effects on the consumer, it may surprise many that these words ...
15 Classic Campaigns From African-American Creatives That Helped Shape Advertising  AdweekConversations surrounding diversity and inclusion—or, more pointedly, the lack thereof—have become a regular occurrence in the ad industry. Unfortunately ...
Martin Sorrell: Amazon's advertising business will be worth $100bn  CampaignLiveAdvertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.
The advertising industry has a diversity problem – apprenticeships can help  The GuardianIt's really important that our workforce reflects the kind of people that we're advertising to, says Sue Frogley, UK chief executive of Publicis Media.
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBCSome businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  AdweekWhen you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street JournalAs a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...
How streaming impacts digital advertising and consumer entertainment  TechRepublicStreaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.
Advertising Spend Decreased In Italy In January: Nielsen | ESM Magazine  ESM - The European Supermarket MagazineAdvertising investment in the food sector increased by 4.9% in Italy in January, compared to the same month last year, reports news portal affaritaliani.it, based ...
UK ASA bans gambling advertisement for advertising gambling  CalvinAyre.comIt's unfathomable that a gambling company could create an advertisement to promote gambling. The nerve of some people! However, that's exactly what has ...
Kovel's antiques: Advertising signs  Observer-ReporterAdvertising signs with bold-colored graphics, interesting product names and pictures of Uncle Sam and other patriotic designs sell for high prices. They sell best ...
Is television advertising entering full recession?  Telegraph.co.ukIt's Advertising Week Europe, when the good men and women of adland gather in London to imbibe of such exhilarating discussions as “How to grow like a ...
Can the 'New' Facebook Hold On to Advertising Dominance?  BloombergBrian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company's advertising ...
For The First Time, Digital Advertising Will Surpass Traditional Ad Spending  WBURTotal digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.
Cycling safety ad sparks sexism outcry in Germany  SBS NewsAn advertising campaign by Germany's transport ministry to persuade cyclists to wear helmets has sparked accusations of sexism, as it features a model wearing ...
George P. Kell, a retired advertising agency copy director and outdoorsman, dies  Baltimore SunGeorge P. Kell, a retired advertising agency copy director who earlier held posts with Project HOPE and a Washington, D.C., hospital, died March 16 from ...
Snapchat's private market thrills brands but not publishers  AdAge.comNew premium ad platform has not led to riches for media partners even as advertisers access their best *content*. By Garett Sloane. Published on March 22, 2019 ...
At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list.  Business InsiderTucker Carlson is embroiled in controversy yet again after the progressive media watchdog Media Matters released recordings of his calls into the shock-jock ...
If Tucker Carlson Keeps Hemorrhaging Advertisers He Might Soon Be Down to Just 'My Pillow'  EsquireThe advertiser boycott of Fox News' Tucker Carlson has cost his show almost all of its major sponsors and forced Fox to advertise its own programming during ...
YouTube pulls advertising from anti-vaxxer videos  MashableYouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...
Star India gets the game on for IPL 2019 with cheeky advertising campaign  Business StandardBattling several demons on many fronts—be it the vagaries over dates and locations in an election year and the uncertainty over reach in the wake of the TRAI ...
Facebook announces changes to political advertising to meet new federal rules  CityNews TorontoFacebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including who pays for ...
Film Financing From Advertisers And Distributors  ForbesAdvertisers. One source of film financing is equity from advertisers. The large advertisers each spend hundreds of millions of dollars per year advertising their ...
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalThere are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google Ads (or Bing Ads), ...
Snap to drug advertisers: We're the friendlier social network  CNBCTo win big pharmaceutical advertisers, Snap is positioning itself as a friendlier social network than Facebook and Twitter.
Who are these high-roller ghost advertisers for the BJP on Facebook and Instagram?  NewslaundryEver since Facebook got rapped on its knuckles for allegedly flouting data privacy guidelines which allowed them to target specific ads at a target audience most ...
There Are Now 34 Advertisers That Have Cut Ties With Tucker Carlson Following His Latest Controversial Comments  FortuneAs many as 34 advertisers have distanced themselves from Carlson and his Fox News shows in recent months following controversial comments.
EU fines Google €1.49bn in search advertising investigation  The Irish TimesTech giant 'misused dominant position' in market for brokering online search adverts.
Government requests urgent advice on pulling Facebook advertising spending  NewshubThe Government is seeking urgent advice on whether or not to withdraw Government departments' spending with Facebook following the Christchurch terror ...
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Are your business-to-business ads working for you? If they are... Read More

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From meager beginnings in 1920, radio has grown with us... Read More

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The content of advertising is basically the same no matter... Read More

Hit Them With Benefits

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