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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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Forbes

Why Digital Advertising Needs A Blockchain Solution
Forbes
Internet fraud and fraud exposed in digital advertising are alarming terms that create a strong reaction among the online community. How do people react? They demand answers, write articles, post the information on blogs, or their website, while ...

and more »

WRALSportsFan.com

UNC-Chapel Hill sports advertising researcher speaks at Winter Games in South Korea
WRALSportsFan.com
Pyeongchang, South Korea — Walk around any Olympic Park, there's no doubt who paid to play. The logos of prevalent advertisers like Samsung, Kia and Coca-Cola are everywhere. And because of Visa's 30-year-long partnership with the Olympics, everything ...


The Boston Globe

Innovation of the Week: An alternative to advertising
The Boston Globe
A cryptocurrency alternative to advertising. Innovator: The online magazine Salon. What were they thinking? A growing number of Internet users are installing ad blocking software, which nixes often-annoying advertisements and allows websites to load ...


Los Angeles Times

Chrome ad blocker: The internet's largest ad company is now advertising's biggest traffic cop
Los Angeles Times
Google's Chrome browser is used by about 60% of desktop and mobile internet users. (Marcio Jose Sanchez / Associated Press). Google, already one of the dominant players in the online advertising world, may soon have even more power in that space. It is ...
Google's Chrome ad blocker means the Web's largest ad company is also now advertising's biggest traffic copWashington Post
Google Chrome is now online advertising's biggest traffic copThe Daily Herald
Google Chrome Browser to Start Blocking Bad-Mannered Web AdvertisingeWeek
WIRED -The Keyword -Wall Street Journal -Coalition for Better Ads
all 127 news articles »

RT

Facebook advertising VP says 'Russian meddling' didn't aim to sway the election
RT
Even though Facebook has caved in to pressure from US lawmakers to crack down on 'Russian interference,' promising more safeguards against it, its vice president for advertising says Russians never tried to sway the 2016 election. Thirteen Russian ...
Facebook VP of advertising: Russian ads couldn't have affected election, because most came after the voteAmerican Thinker (blog)
Facebook's VP Of Advertising Slammed The Media's Russia Coverage — And Trump Is Loving ItThe Daily Caller
Trump Eagerly Jumps on Facebook Ad VP's Tweet Downplaying Russian Troll OperationGizmodo
The National Law Review
all 2,681 news articles »

How Digital Advertising Industry Can Leverage Blockchain Tech?
The Merkle
The scale of the market brought different platforms to life: now we have bidding platforms, demand-side platforms, supply-side platforms and different programmatic algorithms, which help reaching “the right person” with your advertisement impression ...


Sacramento Bee

McClatchy boosts digital audience, advertising revenue in 2017
Sacramento Bee
Sacramento-based newspaper publisher McClatchy, which has embarked on a chainwide digital transformation, on Friday reported gains in digital audience and advertising in last year's fourth quarter and all of 2017. And in a sign of a sea change in the ...

and more »

Business Insider

A star Amazon analyst thinks it will make up to $4 billion from advertising in 2018
Business Insider
Baird analyst Colin Sebastian predicted Amazon would make between $3 billion to $4 billion in 2018 from advertising. This would be more than Snapchat made from ads in 2017. Amazon's ad business is relatively new and the company doesn't disclose how ...

and more »

Richmond.com

Senate committee punts on school bus advertising, 'Kings Dominion Bill'
Richmond.com
You won't be seeing commercial advertising on school buses next year. A Senate committee on Thursday punted on a bill that would allow state school systems to sell commercial advertising on their buses as schools continue to struggle with funding. The ...

and more »

The Single Most Important Number in Digital Advertising
Motley Fool
Facebook and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) are often referred to as the duopoly in digital advertising. The two combine to win a growing majority of digital ad dollars in the United States, and their global dominance isn't too far behind. If ...

and more »
Google News
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Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

3 Simple Steps to Getting Thousands in Free Advertising

Many entrepreneurs believe that they understand what public relations is,... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who... Read More

Make the Right Advertising Decisions

Advertising is a powerful and somewhat frustrating marketing tool. It... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More