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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

AT& T to resume advertising on YouTube Marketplace.orgAT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...

Blowback suggests Gillette is no Nike | Advertising AdAge.comGillette ignited a firestorm on social media, TV talk shows and around the office water cooler last week with a surprising take on its long-running "Best a Man Can ...

7 TV Commercials That Were More Activism Than Advertising (VIDEO) STLtoday.comGillette isn't the only brand to strike an activist angle, nor is it the only one to spark controversy.

Facebook says Nielsen could help break up the advertising duopoly Business InsiderFacebook says Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need to ...

The Power of Pictures in Advertising The FriskyThe aim for advertisements is to momentarily stop the audience and get their attention long enough to make an impression that gets the viewer to pick up the ...

Advertising Trends You Should Consider in 2019 EntrepreneurIt's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...

Gillette has it right: advertisers can't just celebrate masculinity and ignore the #metoo movement The Conversation AUHow do you celebrate masculinity without also acknowledging toxic masculinity in the #metoo era?

Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon - ResearchAndMarkets.com Business WireDUBLIN--(BUSINESS WIRE)--The "Global Mobile Advertising Market 2018-2022" report has been added to ResearchAndMarkets.com's offering. The mobile ...

International Advertising Association World Congress to be held in India in Feb Business StandardAround 2,000 delegates are expected to participate in the World Congress of International Advertising Association (IAA) to be held in Kerala next month.

The case against behavioral advertising is stacking up TechCrunchNo one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...

A Russian start-up wants to use satellites for advertising Realnoe vremyaA futuristic idea of broadcasting advertisements in the night sky may become real, and a Russian company that is developing the project aims to perform the first ...

South Africa’s Advertising Board Drafts Code of Conduct for Social Media and Influencers Talking InfluenceWith everyone calling for more rules around paid advertising on social media, South Africa's Advertising Regulatory Board is proposing a new code of conduct ...

Biocoop is giving TV advertising a try FreshPlaza.comFreshPlaza is the number one portal for the *fresh* produce industry, offering the latest news, job advertisements, pricewatching, and photo reports.

Tombras Café not limited to advertising group's employees Knoxville News SentinelI didn't realize until recently that the Tombras Group, now doing their advertising work out of their new facility on Gay Street, had opened up a food-*service* ...

How the Advertising Landscape Will Continue to Evolve in 2019 AdweekAdvertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...

Amazon Knows What You Buy. And It’s Building a Big Ad Business From It. The New York TimesThe online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.

UK advertising market faces recession under no-deal Brexit The GuardianThe UK will be plunged into its first advertising recession in a decade in the event of a no-deal Brexit, with spending likely to fall by nearly £1.4bn this year alone, ...

Centre Spent Rs 2.64 Crore On Advertising For Statue of Unity's Inaugural: RTI Reply NDTV NewsThe Centre splurged more than Rs 2.64 crore on advertising in the media for the inaugural of Sardar Vallabhbhai Patel's statue, known as the Statue of Unity, ...

The new politics of advertising WND.comThe latest Gillette advertisement seemed to defy logic when it insulted huge swaths of their customers. Or was there a method to their madness?

Use of competitor's trademark in keyword advertising deemed non-actionable LexologyKeyword advertising is a popular way for companies to increase their online exposure. Offered by search engine *service* providers, it involves the use…

Beyond the Books: Charter schools spend millions on advertising KUTV 2NewsTrent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...

Government moves to regulate advertising of medical services The New TimesA traditional doctor exhibits some of his medicines during a past trade fair. Government has banned advertisement of medical services. File. . Twitter · Facebook ...

The NFL's Playoff Advertising Share Has Increased By 19 Percent Since 2014 ForbesThe National Football's share of playoff advertising revenue relative to its three main competitors--National Basketball Association, Major League Baseball, ...

Zenith launches global culture initiative on Blue Monday ETBrandEquity.comTo celebrate it's 30th anniversary, Zenith organised a global contest 'If I were CEO for a day'

What Matters When It Comes To Advertising: Connections Outpace Budget ForbesSpending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to ...

Flipkart, group companies increase television advertisements Economic TimesFlipkart and its group companies — Myntra and PhonePe — have significantly increased their television advertisements since August when they got acquired by ...

Advertising and academia are controlling our thoughts. Didn’t you know? The GuardianBy abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.

Exposure to sugary breakfast cereal advertising directly influences children's diets Science DailyLaboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...

Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says The New York TimesAbout three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...

Tipico launches new advertising campaign to strengthen brand profile AffiliateINSIDERTipico Sportwetten, a German-language online bookmaker, has made a bid to enhance its brand profile and boost coverage for the latter half of the 2018/19 ...

Rouhani: Iran ICT ministry must prevent SMS advertising Trend News AgencyThe Ministry of Information and Communications Technology of Iran must prevent the cases of SMS advertising.

Cigarette advertising before smoking was officially bad for your health NEWS.com.auIt's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe — it could even be 'refreshing' for your lungs.

Five Ways To Improve Your Social Video Advertising ForbesAccording to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...

What is Hyperlocal Advertising? In Your AreaIn very simple terms, Hyperlocal advertising is the advertising of any product or *service* (or any advertising really) that targets a very specific geographical ...

Advertising Sales & Marketing Coodinator job with AudienceView (TheaterMania) | 386892 mediabistro.comThe Company: AudienceView is an organization of people who are passionate about the business of Live Events. We create industry-leading software solutions ...

Pepsi takeover | Coke rival pouring money into Atlanta advertising 11Alive.com WXIAATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...

What that Gillette ad says about the trend in woke advertising CNNNew York (CNN Business) Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with ...

The Media’s Post-Advertising Future Is Also Its Past The AtlanticIt's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...

PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star Daily StarSONY is in hot water after a regulatory commission accuses the firm of intentionally misleading customers.

Advertising agency FranceTV Publicite and TDF test targeted ads on HbbTV-enabled TVs TelecompaperFrench infrastructure operator TDF has taken part in project led by advertising agency FranceTV Publicite, aimed at testing targeted spots on HbbTV-enabled ...

France Télévisions teams up with TDF for targeted advertising over DTT Digital TV EuropeFrance Télévisions' advertising arm, France TV Publicité, has teamed up with transmission services provider TDF to introduce targeted advertising using the ...

I saw the future of advertising, and damn is it scary Android CentralThe holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...

Digital advertising to grow to Rs. 14,281 crore in 2019: DAN Digital Report 2019 ETBrandEquity.comInternet penetration and adoption of digital media in India is growing at an unprecedented rate, which is creating huge opportunities to tap into the ..

Commentary to DAK-advertising: Best intentions Wire News FaxGrumbling and Cursing, is a popular leisure time behavior in the Internet, which is in his mental in addition to follow slowly recognizable. Treatable it is not so far.

Facebook to change political advertising rules in India before 2019 Lok Sabha Polls Zee BusinessIt would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine and the European Union before ...

What Amazon Advertising’s big 2018 advancements will mean for 2019 Marketing LandIt's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...

Planters Is Advertising in the Super Bowl for the First Time in Over a Decade AdweekPlanters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...

Barbara Proctor, first African American woman to own an advertising agency, dies at 86 Washington PostThe company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name Gardner, the first African ...

HC protects Reckitt Benckiser against coercive steps on advertising its Ayurvedic drugs ETRetail.comNew Delhi: The Delhi High Court on Tuesday directed the Centre not to take any coercive steps against pharma major Reckitt Benckiser if it advertises its ...

How is Roku Making Money Through Advertising? eMarketerRoku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...

Sir Martin Sorrell: Facebook row hasn't deterred advertisers The GuardianAdvertisers are declining to join the backlash against Facebook, according to Sir Martin Sorrell, despite a year of scandal at the social networking giant.

Advertising network compromised to deliver credit card stealing code ZDNetA Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed ...

Belle Taylor: How millennials are being groomed by advertising PerthNowYou might think a cosmetics company lecturing men on how to be better people wouldn't be too shocking (after all, they've been doing it to women for years).

5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show AdAge.comAn estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.

Republic appoints Bhaskar Das as group president ETBrandEquity.comThe network has elevated Vikas Khanchandani as group CEO.

Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off DigidayThis article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive *content*, ...

Lester Wunderman, advertising executive who perfected direct marketing, dies at 98 Washington PostLester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...

Barbara Gardner Proctor, pioneering advertising executive, dies Chicago TribuneBarbara Gardner Proctor started an advertising agency in Chicago that was the first to be solely owned by an African-American woman.

From WhatsApp to Alexa : why the ad-free era is over The GuardianAs we grow wiser to marketing, advertisers are finding new ways and places to plug products.

Crackdown on advertising of real fur as 'faux' ITV NewsUK clothes retailers have been ordered to take immediate action to ensure they are not advertising real fur as “faux” in a crackdown on misleading advertising.

Move and win roundup: Week of January 21, 2019 | Advertising Campaign Asia-PacificThis week's collection of people moves and account news includes Spinifex, List Sotheby's International Realty, Visual Latina, and ISB Singapore.

Departing advertising boss Louise Bond on graveyard shifts, sexism and booze New Zealand HeraldIn an industry notorious for booze, sexism and long hours, Louise Bond was different.

Mayur Hola joins Havas as NCD | Advertising Campaign IndiaMoves from Contract where he was ECD and EVP at the agency's office in Delhi.

Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime Zacks.comAs investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...

The ins and outs of targeted advertising WRDW-TVEveryone's been there, you're looking at something online, you click over to another page, and up pops an ad for the very thing you were just viewing.

Poster advertising Edinburgh Zoo link with Guinness goes up for sale The ScotsmanAn old poster advertising a tie-up between Edinburgh Zoo and beer brand Guinness is up for sale for £1300.

Pioneering black woman in advertising dies | Agency News AdAge.comBarbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.

Instagram Caught Advertising Follower-Selling Companies It Banned FossbytesInstagram announced in November that it is banning all the accounts that have obtained artificial likes, followers and comments from third-party apps using bots.

Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth Youth TodayA new report details the troubling practice of minority youth-targeted unhealthy food advertising by dozens of the nation's largest food/beverage companies.

Programmatic advertising on course for expansive year as engage:BDR adds further integrations Small CapsAdvertising company engage:BDR (ASX: EN1) has kicked off 2019 with a flurry of new integrations that will further extend the capability of its proprietary ...

If Gillette Really Cares About Toxic Masculinity, They Would Stop Advertising on Tucker Carlson :: Politics :: Features :: Toxic Masculinity :: Paste Paste MagazineCredit where it's due: this is a great commercial by Gillette.

Year-ender 2018: 'In 2019, Indian advertisers are expected to explore more options' Campaign IndiaWe ask industry leaders for a surprising moment from 2018 and a prediction for 2019.

Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising Journal & CourierUpper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.

Facebook rejects ads from producers of controversial pro-life film starring Jon Voight Daily MailThe producers of Roe v. Wade, a new film starring Jon Voight and Stacey Dash, wanted to buy advertising on Facebook, but were denied because of its 'issues ...

‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads DigidayFacebook is developing a brand-safety tool for advertisers to more easily manage blocking publishers and video creators from ad campaigns.

Gillette's controversial ad looks beyond advertising's male lens mUmBRELLA*The new marketing lens Old marketing is often still stuck in a mindset of push, push, push the brand's features and benefits onto the consumer, who shall.

‘Just advertising tools’: Incentives and discounts on offer in crowded new-build market Domain NewsHome builders and developers are offering buyers incentives in an effort to stand out amid the tough property market. Advertising campaigns that spruik prices ...

Red Lobster stops advertising on Tucker Carlson's Fox News show after he made controversial comments about women's pay and immigrants Business InsiderRed Lobster joins 19 other advertisers that have cut advertising on the show since December, including IHOP, Minted, and the jobs site Indeed.

How Twitter Will Ensure Brand Safety For Video Advertisers In 2019 AdExchangerAs Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...

College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’ Fox NewsThe Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...

Russian company wants to put advertisements in SPACE so they can be seen in the night sky Daily MailStartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...

Southwest founder Herb Kelleher dies | CMO Strategy AdAge.comHerb Kelleher, who built Southwest Airlines and was a big supporter of advertising, died Thursday.

AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout The New York TimesAT&T, one of the biggest advertisers in the U.S., had balked because offensive *content* too often accompanied its ads. Now it says YouTube has addressed the ...

Dental graduates protest against non-advertisement of posts Greater KashmirAmid slogans the aggrieved candidates said while government has been advertising posts on fast track basis in other fields they have been completely ignored.

5 resolutions for programmatic advertising in 2019 | Opinion AdAge.comIn our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time ...

Queen advertising for new Buckingham Palace chef - Could you cook for the royals? ExpressTHE QUEEN is hiring a new royal chef to work at Buckingham Palace.

Ben Shapiro, conservative podcast host, loses advertisers over latest 'baby Hitler' remarks Washington TimesCorporate sponsors of Ben Shapiro's podcast withdrew support over the conservative commentator's comments about Adolf Hitler at a pro-life rally Friday in ...

Watch: Mexico’s largest airline trolled Donald Trump’s border strategy with this advertisement Scroll.inAmidst the debate surrounding US President Donald Trump's demand for a border wall with Mexico, a Mexican airline jumped in with an ad that subtly trolled the ...

Inside Europe: 10 Years of Turmoil: an advertisement for why the British wanted to escape a self-satisfied elite, first-look review The TelegraphNegotiations in Brussels are not the easiest to follow.

SA's advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard Business Insider South AfricaSouth Africa's Advertising Regulatory Board is proposing strict new rules to regulate social media advertising that brands and influencers will have to follow if ...

Australian Open: The advertising trick served to tennis fans The New DailyChannel Nine and UberEats have defended their use of “integrated” television commercials aired during the Australian Open telecast, denying the ads are in ...

Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell Rochester Democrat and ChronicleA local car dealership has pulled its advertising from WHEC-TV (Channel 10) following the events surrounding the firing of the station's chief meteorologist.

OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019 MediaPost CommunicationsHeroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Millions of viewers across the U.S. are ...

Avon Dimples Ad Pulled After Viral Criticism TIMECosmetics brand Avon has pulled an advertisement for an anti-cellulite product after The Good Place actress Jameela Jamil's viral criticism. The British actress ...

Centre spent Rs 364 crore in advertising Beti Bachao Beti Padhao mission: Govt India TodayThe Centre has spent a total of Rs 364 crore since 2014 in advertising the Beti Bachao Beti Padhao campaign, one of Prime Minister Narendra Modi's pet ...

PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019 Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...

This Russian startup wants to put billboards in space. Astronomers ar Astronomy MagazineOrbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.

Hulu Will Start Offering ‘Attribution’ Measures for Advertisers VarietyHulu is the latest media outlet to start offering so-called 'attribution' measures that try to gauge whether ads spurred consumer action.

Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities Marketing LandIMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand *service* called Freedive. It is available in the U.S. ...

SF tech company criticized for advertising what some call an app for '1-click layoffs' SF GateThe goal of Rippling is to eliminate time-consuming paperwork and manual processes for HR and IT workers. But new ads placed at bus stops around San ...

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