Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPRIn the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...
A love letter to digital advertising from a direct mail CEO  VentureBeatDigital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.
Crypto Market Ads presents the crypto marketing and advertising marketplace  Cryptocoin SpyCrypto Market Ads introduces a new marketplace that solves all advertising and marketing needs; focused on Crypto & Blockchain market niches. The typical ...
Basic Attention Token (BAT) Empowers Advertising Through Blockchain; Grows Consistently in Capital & Curiosity  CryptoNewsZBrendan Eich, the creator of JavaScript and co-founder of Mozilla, introduced Basic Attention Token (BAT) as a decentralized open source blockchain based ...
Viewing/Listening Habits & Advertising  Radio Ink(By Bob McCurdy) The following takes Charlie Sislen's “heavy/light TV viewer” blog from last Monday a step further. The chart below contains data extracted from ...
Cinema Advertising Council Announces 2018 Revenue Exceeding $750 Million For Third Year In A Row  PRNewswireNEW YORK and LAS VEGAS, April 22, 2019 /PRNewswire/ -- The Cinema Advertising Council (CAC), the national nonprofit trade association for the cinema ...
International Advertising Association Motivates First-time Voters  AdAge IndiaIn a bid to encourage first time voters to cast their ballot, the International Advertising Association (IAA) has launched a digital campaign named ...
How the power of persuasion goes way beyond mere advertising  The Conversation - UKThere was a time when persuasion was easy to recognise. It was the stuff on billboards and flyers or between the articles in newspapers and magazines.
Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too  EntrepreneurOne of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...
Kentucky food truck owner slammed for advertising Tee shirt on Facebook that mocks LGBTQ community  Daily MailThe owner of the Belle's Smokin BBQ in Williamstown, Kentucky has received backlash for selling a Tee shirt of his own version of what 'LGBTQ' stands for ...
CBIZ wins 2 AVA digital awards for advertising campaign  Cleveland Jewish NewsCBIZ, Inc., won two awards at the 2019 AVA Digital Awards in the digital marketing category for its 2018 national branding and digital advertising campaign.
Explosive growth on Sports Advertising Market Gmr marketing, Helion partners, Brandwave marketing limited, Fenway Sports Management, Intersport, Market Analysis, Opportunity and Trends and Forecast 2019-2026  Market ReportsThe Sports Advertising Market is expected to reach USD +78 billion by the end of 2026 with +14% CAGR during forecast period 2019-2026. Sports Advertising is ...
Unilever channels savings from advertising into marketing  Marketing InteractiveUnilever's savings in areas such as advertising, production and agency fees contributed largely to its US$337 million spending in branding and marketing over ...
Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say  VarietyAnalysts say that Amazon's move into free streaming music is more of an advertising play than an attempt to take on Spotify and Apple Music.
INTRODUCING: The 10 people transforming advertising  Business InsiderFrom consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.
Will Advertisers Of The Future Need To Pay Consumers To See Ads?  ForbesThe author examines Gener8's new product that simultaneously blocks ads and allows consumers to choose what ads they want to receive in exchange for ...
3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20  The Motley FoolIf you want to know which groups are using cannabis products more, just follow the advertising money.
Why Amazon creates groups of advertising teams  Business InsiderAdvertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.
Here's how advertisers are getting tech companies to clean up their act or risk losing billions  CNBCAdvertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial *content* hosted on the platforms, ...
Russian Start-up Wants to Outshine Stars with New Age Space Advertisements, Receives Flak  News18If a Russian startup has its way, advertising is headed for new heights: both literally and figuratively. “The stars in the night sky will very soon be outshone by the ...
Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.comAn unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...
Four Tips For Advertising On Facebook Like A Pro  ForbesDigital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...
POKKT sets new digital advertising benchmark along with Nazara  ETBrandEquity.comPOKKT, a leading smartphone advertising platform for mobile games in India and Southeast Asia along with Nazara, a leading global gaming company, through ...
Three tech trends set to impact digital advertising beyond 2019  EconsultancyGlobal digital advertising revenues are on the up, growing 17% in 2018 to reach $251 billion (or 45% of global advertising revenues). This rise is expected to ...
Houston startup has created a less intrusive video advertising experience  InnovationMapSteven Jones knows people dislike ads. Actually, he reasons, it's less that they dislike ads, but more that they don't like having those ads interrupt what they're ...
Advertising's backroom boys take the battle to the marketing front  Campaign IndiaConflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned ...
Advertising as camouflage  CampaignLiveIn 2008, Anthony Curcio needed 25 men to help him on a job in Monroe, Washington. So he advertised on Craigslist – the pay was good, $28.50 an hour.
Introducing Fashionista's Real-Time Advertising Private Marketplace  FashionistaThe newest, easiest way to reach Fashionista's loyal audience.
DTC Drug Advertising: Study Finds Mixed Impact on Patients, Prescribers  Regulatory FocusA new literature review of studies of direct-to-consumer (DTC) prescription drug advertising identifies potential positives and negatives for DTC advertising on ...
Advertising is Changing -- Know How to Lean into the Change  EntrepreneurOpportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.
29% of Small Businesses Spend Up to $2500 a Month in Advertising  Small Business TrendsThis study reveals many small business advertising statistics such as the average spread as well as the biggest challenges faced.
Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach  GizmodoThe Food and Drug Administration warned the public not to attend a “miracle cure” event being thrown by group using the name Genesis II Church of Health and ...
Walmart Wants to Take On Amazon in Digital Advertising  The Motley FoolTwo of the world's premiere retailers are battling for the hearts and minds of shoppers everywhere.
Rs 557 crore spent on IPL advertising  Economic TimesOver Rs 557 crore has been spent on advertising in top 10 categories during the first week (Mar 23-31) of the Indian Premier League this year, higher than Rs ...
View from Nepal: Goafest is a new hope in South Asian advertising  Campaign IndiaMy journey from Kathmandu, with few of my agency colleagues, along with my son Nyanik as he had a school break, was filled with anticipation. The very ...
WWE Advertising Three Top Matches For Extreme Rules  Ringside NewsThe WWE Superstar Shake-Up changed a lot of things in the WWE Universe so certain booking alterations needed to be made. WWE was already advertising ...
Philo teams with FreeWheel, Roku and more for vMVPD advertising effort  FierceVideoPhilo has announced a host of advertising sales and technology partnerships to help solidify the *service's* place in the virtual MVPD marketplace.
Medlife unveils #HealthForTheNation campaign  ETBrandEquity.comWith the election campaign in full swing, online pharmacy and e-diagnostic player, Medlife, unveiled the #HealthForTheNation campaign on Monday. The idea ...
Pepsi isn't ready to start advertising in space just yet  TechRadarRussian company StartRocket plans to make a name for itself (and its customers) by launching glowing billboards into the night sky, and a recent report in ...
Top Digital Advertising Trends For 2019  BW BusinessworldAlex Khan - This year will see exponential growth in advertising revenues from augmented reality apps as immersive computing continues to transform online ...
Metro should go slow in considering advertisements on its buses [Editorial]  Houston Chronicle The Metropolitan Transit Authority should proceed cautiously as it considers lifting its ban on commercial advertising on buses, rail cars, stations and shelters.
Keith Weed: Advertising is now at a 'trust or bust' moment  Marketing WeekDespite initiatives aimed at tackling bad advertising, stereotyping and building a sustainable future for digital, trust in the marketing industry is plummeting.
Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley FoolAmazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...
Don't buy into this sinister woke advertising  The Conservative WomanI'VE never knowingly eaten Ben & Jerry's. Not because I dislike ice cream, but something about it has always put me off. Perhaps it's the over-familiarity (like Mr ...
U.S. advertising groups create privacy bill coalition  ReutersFour U.S. advertising trade groups have banded together to lobby Congress to ensure federal online privacy legislation is less strict than a law scheduled to go ...
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies  Search Engine JournalNew data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
Allen Solly Woman launches ‘Fun at Work’ campaign  ETBrandEquity.comAllen Solly, India's pioneer brand in semi‐formal dressing from Aditya Birla Fashion and Retail unveiled the first ever media campaign – 'Fun at Work' for ...
Hinge CEO: advertising would be 'antithetical' to our message  The DrumHinge brands itself as the dating app that's 'designed to be deleted'.
The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  Business InsiderHello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...
For true transparency around political advertising, US tech companies must collaborate  TechCrunchIn October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.
Search Advertising Software Market 2019-2026 Research Provide Industry Overview, History, Market Completion, Developments And Trends by Top Key PlayersWordStream, AdWords, Kenshoo Infinity Suite, Marin Software  Global Market ResearchReport Consultant is one of the leading organizations, specializing in conducting high-end research by understanding the market strategies, key players, major ...
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  AdweekThe patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...
A Watchful Eye on Facebook’s Advertising Practices  The New York TimesIs the social media giant finally facing consequences for ads that discriminate?
Delving Into Digital Advertising As Blockchain, Cryptocurrency, IoT, AR And AI Enter The Frame  ForbesAdvertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...
Man exposes himself in traffic while advertising for weapons class  NBC2 NewsIt happened Thursday evening at the intersection of College Parkway and Cleveland Avenue.
Omnicom revs up consulting and commerce offer as advertising drives Q1 growth  The DrumOmnicom's first quarter results appear to buck the holding companies' chase for diversified budgets, with its advertising and healthcare businesses fueling ...
Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry  AdweekPUNTA CANA, Dominican Republic—If you're going to listen to anyone about how to win at a creative awards show, it should probably be Kevin Swanepoel.
It's interactive, it's engaging, it's AI-powered: Mobile advertising 2019, are you there yet?  ClickZBy the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile ...
Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever  ForbesIn 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...
Stop Facebook’s targeted advertising by changing your account settings  Fox NewsLet me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...
Podcasting is now a big business. Can it grow its advertising base?  Barron'sPodcasting looks like other forms of digital media, but the business is very fragmented and it is unclear how it can grow its advertising base.
Walmart wants to build its advertising business  CNNNew York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...
Why Tech Companies Are at Fault for Poor-Quality Digital Advertising  AdweekMarch 26, 2019. Creativity and innovation aren't removed from digital spheres unless marketers don't prioritize them. Getty Images. Share. By Gabriel Whaley.
Tanya Dubash tops IMPACT's 50 Most Influential Women in Media, Marketing, Advertising list  Exchange4MediaFaye D'Souza, Shereen Bhan, Priya Nair and Sonali Dhawan among other toppers this year in the list of the industry's top women achievers.
2019 Indian elections, IPL season to drive advertising growth  QuartzThe Indian advertising industry is set to have a great 2019 thanks to cricket and elections. Net advertising spends in the country are expected to grow nearly 12% ...
Amazon Advertising launches products in Australia  The DrumAmazon has launched its Amazon Advertising product in Australia giving local advertisers and agencies access to its full suite of products.
AT&T settles 5G E false advertising lawsuit with Sprint  CNETAT&T settled about using 5G E in a lawsuit with Sprint. AT&T. Currently, many Android phones and iPhones on AT&T display a "5G E" logo despite only being on ...
Amazon advertising: Here’s how you can refine your strategy  Marketing LandUnless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has ...
Three Steps To Advance Your Advertising Leads  ForbesCreating a proactive customer relationship allows your marketing efforts to deliver relevant and valued *content* at the time a customer is looking for it.
How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  ForbesThe so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...
Sexism in advertising: ‘They talk about diversity, but they don’t want to change’  The GuardianAs #timeTo, the ad industry's answer to #MeToo, gathers momentum, we talk to senior women working in the field.
Social Media Advertising Software Market to Witness a Healthy Growth during 2013-2026  AppWebRadarThe Social Media Advertising Software Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...
BJP takes lead in advertising on Google, YouTube with Rs 1.21 cr spend  Economic TimesPolitical parties and their affiliates have spent Rs 3.76 crore on advertisements since February 19, 2019, according to the internet giant's Indian Transparency ...
Unilever to pick 'trusted publishers' for digital advertising  ReutersLONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...
How you can make the most of your YouTube video advertising  Marketing LandIf you're not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) ...
Digital Advertising's Unlikely Giant Killer: Amazon  ForbesIn 2019 it's clear that Amazon is finally getting serious about becoming a full-fledged advertising platform. It's the only company with the reach and resources to ...
Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchangerAt AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...
Facebook tightens up rules for political advertisers  The GuardianAdvertisers will be required to provide verifiable public contact details before they can run political campaigns on Facebook, the company has announced, in the ...
CityFibre loses ASA battle over 'fake fibre' advertising  The INQUIRERCITYFIBRE HAS SUFFERED defeat in its battle with the Advertising Standards Authority (ASA), with a judge dismissing the firm's argument that allowing FTTC ...
From podcast advertising to radio sponsorship, 2019 audio marketing trends  The DrumIn recent years, audio advertising has been boosted by streaming services such as Spotify and SoundCloud, a surge in podcast popularity and a radio ...
Government advertising may be legal, but it's corrupting our electoral process  The Conversation AUThe Coalition government's use of taxpayer money for political advertising – as much as A$136 million since January, according to Labor figures - is far from an ...
The month in advertising: The never-ending game of musical chairs  CampaignLiveBerkeley Square… Knightsbridge… Mornington Crescent. No, not an abridged version of the game on the "antidote to panel shows", Radio 4's I'm Sorry I ...
La Liga retains ISG for virtual advertising  SportsPro MediaMediapro extends with UK marketing agency for Spanish soccer signage.
How Police Drummer Stewart Copeland Found a New Beat—in Advertising  AdweekIn 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...
Advanced Advertising: Great Content Means Advertisers Have to Up Their Game  Broadcasting & CableJust as the *content* side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterling, director of ...
BE Exclusive: Agency owned production firms: Boon for many and bane for a few?  ETBrandEquity.comAs agencies fight for wafer thin margins, running production houses allows them to earn extra revenue.
Queensland Government to end junk food advertising in bid to address rising obesity  Australasian Leisure ManagementThe Queensland Government will ban junk food promotions at Government-owned sites in a bid to crack down on poor diets and childhood obesity. Queensland ...
Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!  ForbesMillennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike's Hard ...
OYO launches ‘OYO Near You’  ETBrandEquity.comOYO Hotels & Homes growing and 6th largest chain of hotels, homes and quality spaces has announced the launch of OYO Near You an initiative through which ...
Your Event's Comprehensive Social Media Advertising Calendar  hypebot.comAdvertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good ...
Opinion: Why the Droga5 acquisition is a good thing for advertising  AdAge.comThe Accenture-Droga5 marriage has made waves and may alter the scene, but it doesn't represent a future devoid of ad agencies.
Radio is the preferred advertising media for political parties for the 2019 General Elections  Business TodayAd insertion on the radio by political parties has increased by 14 per cent this election year, while ad insertion in print has decreased by 9 per cent and by 83 per ...
Ruosh appoints Mullen Lintas as its brand agency  ETBrandEquity.comThe agency will handle the entire brand strategy and creative consultancy services, to strengthen the brand's footing in the Indian market.
How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries  VarietyMotown Records was in a tough spot in the early '80s, but then came "The Big Chill" soundtrack, which revolutionized music and advertising.
Taking A Small Ax To The Advertising Agency Business Model  ForbesThe fracturing ad agency business has opened the way for new ways to generate high-volume, good-quality ideas and spots. Small Ax is one such company, ...
The Advantages of Bilingual Advertising 04/17/2019  MediaPost CommunicationsFor decades, the rule of thumb was that advertising on English-language TV needed to be in English, and advertising on Spanish-language TV needed to be in ...
Mirriad Advertising Plc (MIRI.L)'s AroonUp Indicator Showing Strong Momentum – Williams Business Review  Williams ReviewMirriad Advertising Plc (MIRI.L) shares are showing downward momentum according to the Aroon Down indicator as the reading has climbed above 70. With the ...
Snapchat ramps up advertising and vows to be better at privacy than Facebook  CNNLos Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...
Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests  The InterceptFor example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.
Vodafone Idea announce partnership with SonyLIV  ETBrandEquity.com(BCCL) Vodafone Idea Limited (Vodafone Idea), on Monday announced a partnership with SonyLIV, a premium video on demand *service* by Sony Pictures ...
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