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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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CNBC

The advertising-based internet is destroying society, tech pioneer says
CNBC
"Because of the nature of interactive digital technology, especially on smartphones, advertising gradually turns into something totally different," Lanier told CNBC's "Squawk Alley" on Tuesday. "As it gets more advanced, it turns into direct behavior ...

and more »

ProPublica

Facebook (Still) Letting Housing Advertisers Exclude Users by Race
ProPublica
In February, Facebook said it would step up enforcement of its prohibition against discrimination in advertising for housing, employment or credit. But our tests showed a significant lapse in the company's monitoring of the rental market. Last week ...

and more »

New York Times

Pizza Is Partisan, and Advertisers Are Still Adjusting
New York Times
A year after the presidential election, a range of advertisers are learning that it doesn't take much — sometimes just a single Twitter post — to land them in the middle of a social media firestorm that splits along party lines. In some cases, they ...


We're Making Slate's Advertising As Smart As Its Content
Slate Magazine
The digital advertising industry has generally aimed to grab readers' attention at any cost, even at the expense of reader experience. Many publications have forgotten what it means to create a valuable advertising experience, forcing readers to ignore ...


Buffalo News

Norman C. Kreuz, advertising salesman for telephone directories
Buffalo News
Norman C. Kreuz, an advertising salesman for telephone directories, died Saturday in his Williamsville home after a long illness. He was 90. Born in Swanton, Ohio, the seventh of 11 children in a farm family, he served in the Navy at the end of World ...


Adweek

How Oprah's Podcast Sold All Its 2017 Advertising Slots in Just 24 Hours
Adweek
Oprah Winfrey, a multihyphenate media personality who needs no introduction, has blessed the podcast world with her presence, and advertisers have welcomed her with open arms. In an experiment gone right, Winfrey and the team at the Oprah Winfrey ...


U.S. News & World Report

How Advertising Shaped Thanksgiving as We Know It
U.S. News & World Report
How Advertising Shaped Thanksgiving as We Know It. At one point, turkey was jockeying with duck and chicken for king of the Thanksgiving table. By The Conversation, Contributor |Nov. 21, 2017, at 2:28 p.m.. How Advertising Shaped Thanksgiving as We ...

and more »

Roanoke Times

Kinnaird named VP of advertising for Roanoke Times
Roanoke Times
Jamie Kinnaird, advertising director for The Roanoke Times, has been promoted to vice president of advertising for the newspaper. Kinnaird, a veteran multimedia advertising executive, will direct all multimedia advertising sales and marketing for The ...


Forbes

Imperfect Is Perfect: The New Advertising Standard
Forbes
For decades, images of perfection were the norm in the marketing and advertising realm: photoshopped people, fake renders of unblemished products and enhanced photos to make even the drabbest hotel room look like a palace. Social media propelled this ...


Salon

It's not just Facebook's Russian ads: Hidden advertising is pervasive and growing
Salon
Senators are calling for regulations on political advertising in light of Russian ads appearing on multiple social media sites. That's good, but it is not enough. Regulation is necessary to protect readers from unscrupulous foreign actors, but they ...

and more »
Google News
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The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service... Read More

Should You Advertise on TV?

When people discover my background in advertising, the questions flow.... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool... Read More

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

Scrolling LED signs

Scrolling LED signs is type of LED signs that displays... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

Electronic Reader Board

Electronic reader boards are the most efficient way to convey... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

Vinyl Banners for the Right Occasion

The sinage marketplace is competitive! Consequently, some companies are going... Read More