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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Digital to overtake traditional advertising in US: tracker ABS-CBN NewsWhy Brands Are Flocking To Amazon Advertising ForbesAmazon's ad business will steal market share from Google this year, says eMarketer CNBCDigital advertising to surpass print and TV for the first time, report says Washington PostDigital advertising is bigger than ever, and Amazon is growing fast: Report Business InsiderView full coverage on Google News

How to Succeed in Advertising Boycotts Without Really Trying RealClearPoliticsOn January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...

The South Story: Advertisers bank on growing potential of television in southern markets Moneycontrol.comAccording to a 2019 report titled The Southside Story, television dominated the advertising space in south last year with 79 percent followed by radio with 16 ...

Programmatic advertising 101 (Infographic) Tech in AsiaProgrammatic advertising is here and it's using machines to buy ads. How did we get here?

Investments in Diversity Hiring Aren’t Leading to Inclusivity in Advertising AdweekThe ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and ...

Meet Memopay, the Bitcoin Cash Advertising Model That 'Pays for Attention' Bitcoin NewsThe ad platform Memopay uses a novel approach to advertise someone's website, product or *service* by sending a small fraction of BCH to public addresses.

Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers Business InsiderWelcome to the Advertising and Media Insider newsletter.

JCDecaux renews and extends the advertising street furniture contract in Bilbao for 15 years GlobeNewswireJCDecaux renews and extends the advertising street furniture contract in Bilbao for 15 years. Paris, February 20th, 2019 - JCDecaux SA (Euronext Paris: DEC), ...

City of Weston Vs. Lamar Outdoor Advertising; trial put on hold WV NewsThe sides have agreed to the postponement of a trial in a federal civil action in which the Bridgeport billboard company Lamar Outdoor Advertising has ...

Government warned about potential legal action over 'unenforceable' alcohol advertising laws TheJournal.ieAN ADVERTISING GROUP warned the government that it could take legal action over new laws that will prohibit alcohol ads near schools and on public ...

Global Advertising Market Trends, Share, Size, Growth, Opportunity and Forecast Report 2019-2024 GlobeNewswireDublin, Feb. 20, 2019 (GLOBE NEWSWIRE) -- The "Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024" ...

What's the life of an advertising person worth? AdNewsIn an open letter to the industry, commentator Roy Morgan calls on the Media Federation of Australia and industry leaders to “lay down the law” and help fight ...

Phone, TVs Offer Campaigns Unprecedented Advertising Access Government TechnologyFrom “digital fences” around certain locations to location sharing through popular applications, political campaigns are taking advantage of the wealth of data to ...

Navy Pier awards advertising account to agency founded in New Zealand Chicago Business JournalSources say the Pier's new communications director Cory Jobe precipitated a shakeup in advertising agency vendor for the state's most popular tourist attraction.

EBRSO looking into claims of man posing as LSU athletics employee, advertising bogus job WAFBSeveral women in the Baton Rouge area are on high alert, alleging a strange man posing as an LSU Athletics employee has been passing out a bogus ...

Tom Goodwin Talks Advertising, Super Bowl And What He Thinks Is 'Absolutely Crap' B&TSpend a few minutes talking to Tom Goodwin, and you will come to the conclusion that he really likes the advertising industry. Voted the #1 voice in marketing on ...

Lamar Advertising to appear at the Morgan Stanley Technology, Media & Telecom Conference GlobeNewswireBATON ROUGE, La., Feb. 20, 2019 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) today announced that Sean Reilly, CEO of Lamar ...

Advertising meets technology The Sun DailySilverPush, chief revenue officer, Kartik Mehta on how technology is transforming and impacting the ad industry. by Mark Mathen Victor. $tempAlt.replaceAll('"','') ...

The future of advertising cannabis MarkLives.comFor a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.

Emotional Advertising: This Is Your Brain on Outrage PopdustIf it makes you mad, you'll click on it. And more brands are catching on.

In South Korea, digital advertising revenue tops $3.55 billion, surpasses broadcast ads | #AsiaNewsNetwork Eleven MyanmarSeoul (The Korea Herald) - Advertising expenditure on digital platforms rose to over 4 trillion won ($3.55 billion) in 2018, surpassing the amount spent on ...

Lamar Advertising Company Announces Fourth Quarter and Year End 2018 Operating Results NasdaqNet revenue increased 7.4% to $427.9 million• Net income increased 9.8% to $95.7 million• Adjusted EBITDA increased 9.5% to $195.3 million..

Advertising, Subscriptions To Drive CBS's Fiscal 2019 ForbesCBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.

Thousands of Android apps bypass Advertising ID to track users Naked SecuritySix years after it was introduced, it looks as if Android's Advertising ID may not be the privacy forcefield Google claimed it would be.

Advertising spend to grow by 14% to Rs 80,678 crore this year Economic TimesThe advertising market is likely to grow at 14 percent to Rs 80,678 crore this year, the fastest growing market globally, driven by strong macroeconomic factors, ...

Mediacorp 'radically restructures' advertising rate Marketing InteractiveMediacorp said the restructured TV rate card has also been optimised for parity with digital media, resulting in potential savings of up to 80%.

ABC sells out the Oscars | Media AdAge.comDespite the absence of a host and a slate of Best Picture nominees that includes a made-for-TV movie, advertisers don't seem to have been particularly anxious ...

Princess Cruises Launches First Advertising Campaign for Asia and Emerging International Markets PRNewswireSANTA CLARITA, Calif., Feb. 20, 2019 /PRNewswire/ -- Princess Cruises today launched its first advertising campaign written and produced specifically for its ...

Nike Addresses Complaints Over Incorrect Kobe 4 Protro Advertising ComplexNike has addressed complaints that the advertising for the Nike Zoom Kobe 4 Protro 'Draft Day' incorrectly promised full-length Zoom Air cushioning.

IAA World Congress: Advertising walks the ramp to save the loom Campaign IndiaAs a part of the inaugural day festivities at the 44th IAA World Congress, Kochi, senior industry women and men will walk the ramp for a cause.

Labor accuses Treasurer Josh Frydenberg of potential advertising rule breach The AdvertiserTreasurer Josh Frydenberg potentially breached strict government advertising rules by using taxpayer funds to promote himself as the Liberals deputy leader, ...

In-housing: The new trend which is changing the face of digital advertising. Business MattersBusiness MattersA new report commissioned by advertising platform Bannerflow has revealed 91% of marketing decision makers having moved at least part of their digital ...

US digital ad spending will finally overtake traditional in 2019 QuartzSpending on digital ads is finally overtaking traditional media—thanks to the decline of the yellow pages.

Ellen Hammett: M&S's move to split its creative should bring some much needed spark back Marketing WeekThe decision to put its clothing & home ad account up for review is the latest sign the retailer is finally addressing the very different problems its two businesses ...

Digital advertising forecast to be No. 1; Gannett revenue drops but digital grows WRAL Tech WireUnder the cloud of an aggressive takeover bid, Gannett reported a dip in fourth quarter revenue Wednesday. But the company said it was encouraged by growth ...

3 Key Advertising Takeaways From the IBM Think Conference AdweekThe 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...

Amazon has a big advertising business. Walmart wants one too The Seattle TimesWalmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...

Twitter rolls out new advertising rules to fight political misinformation ABC NewsThe social media giant was once "unprepared and ill-equipped" to deal with political misinformation. It doesn't want that to happen again.

Coca-Cola takes lead in advertising by signing deals for IPL & World cup Economic TimesCoca-Cola has taken a big lead over arch rival PepsiCo in advertising, having signed sponsorship deals for the upcoming IPL and World Cup.

Big Drop In Advertising Giants Shares ForbesWPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.

A Guide To Facebook Advertising For Young Entrepreneurs ForbesAs a remote worker for several companies, an essential element of my work is managing the advertising strategy on Facebook. I carefully follow the changes that ...

Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity Business InsiderAs more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.

Advertising And Event Opportunities | Psychiatry & Behavioral Health Learning Network Psych Congress NetworkThe Psychiatry and Behavioral Health Learning Network is the number-one source for cutting-edge *content* in the addiction treatment and mental healthcare ...

How to Get Millenials to Trust and Respond to Your Advertising ForbesOne in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...

UK broadcasters face advertising tipping point, new study finds The GuardianBroadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...

Why Do Advertisers Keep Spending More and More With the Walled Gardens? AdweekThe latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...

News about Burberry, Walmart, McDonald's: Wake-Up Call | News AdAge.comThe day's big news on advertising and brands, from Burberry to Walmart to McDonald's.

Promoting African Businesses through Advertisement THISDAY NewspapersAs stakeholders in the creative industry set for the African version of the Advertising Week, Raheem Akingbolu reports that the event will be an ideal platform for ...

Amazon India spent twice what Walmart-Flipkart did on ads in 2018 QuartzFlipkart and Amazon may be locked in a tight race for supremacy in Indian e-commerce, but when it comes to ad spends, the homegrown company does not ...

B2B Advertising Is Boring Prospects, Study Finds 02/20/2019 MediaPost CommunicationsB2B decision makers are bored. The advertising they are getting is lackluster, and they wish it was more like the creative they see in B2C, according to a study ...

Opportunities for Advertising With Augmented Reality Are More Popular Than Ever AdweekMost investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...

Chanel designer Karl Lagerfeld's legacy in advertising More About AdvertisingKarl Lagerfeld, superstar fashion designer and guardian of the Chanel brand since 1983, has died in Paris aged 85. Not many got to wear his clothes, but.

FMCG spends highest on digital video advertising The Financial ExpressWithin digital media, digital video is expected to have the fastest growth, with a CAGR of 37%; it is likely to reach Rs 5545 crore by 2021.

How could Facebook’s use of blockchain affect marketing and advertising? MarTech TodaySince Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...

Oracle discovers another major fraud operation affecting Android users and mobile advertisers Marketing LandA major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle.

MannKind - Scripts, Advertising, And Cash Seeking AlphaAdvertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.

Kick-start your advertising campaign today with The Speaker The SpeakerBringing you the latest headlines, analysis, opinions and exclusive *content*, this is The Speaker, your home of politics.

Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019 Business TodayThe initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the election-related information they need.

Advertisements can serve as catalysts for social change The Reflector OnlineGillette's recent short film, “The Best a Man Can Be” rightly criticizes toxic masculinity and its implications for future generations. The film is the most recent ...

Calm marketing: Could advertising benefit from being a little quieter? WarcA school of UX design thought posits that technology can become more useful to people if it becomes calm, that it should inform and create calm, that it should ...

How to make sure your marketing is culturally sensitive AdAge.comAvoid backlash-inducing mistakes by diversifying...everything.

Northeast Alabama Community College wins three national collegiate advertising awards Times-JournalNortheast Alabama Community College has just been notified that the college has won three awards, one gold, two silver, in the National 2018 Collegiate ...

Marketers Can Tap Into Mobile Advertising to Create a Successful Event AdweekThink about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances ...

Tips to Help Advertisers Survive and Thrive in the Gig Economy AdweekWe've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...

18,000 Android Apps Track Users by Violating Advertising ID Policies BleepingComputer18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...

Advertising, Marketing & Promotions Alert >> As More States Legalize Marijuana, Advertising And Marketing Regulations Come Into Focus - Food, Drugs, Healthcare, Life Sciences - United States Mondaq News AlertsThe trend of states legalizing marijuana shows no signs of abating. United States Food, Drugs, Healthcare, Life Sciences Davis & Gilbert 20 Feb 2019.

18000+ Android Apps Caught Violating Google’s Advertising ID Policies Fossbytesn a recent report, it has been revealed that devices of millions of Android users around the world might have been compromised owing to popular apps sharing ...

RAF advert that challenges sexist advertising to debut on Channel 4 The IndependentA Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.

Online advertising body accused of knowingly breaking UK & EU data laws Sky NewsAn organisation which sets standards for online advertising has been accused of knowingly breaching data protection laws, according to legal complaints filed ...

Google: Still 'early days' for performance advertising on YouTube Marketing LandDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...

It turns out the World Record Egg was created by a 29-year-old advertising creative CNBCThe creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...

Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston WBOY.comAttorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.

Advertisers can now view Google mobile speed scores for more landing pages Search Engine LandAdvertisers can now see the loading speeds of more mobile landing pages, due to an algorithm update announced Tuesday by Google Ads. The mobile speed ...

5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand EntrepreneurWe're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...

Advertising and Sponsorships Construction.comSweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...

With 38 Days To Go, The NHS Is Advertising 200+ Jobs To Prepare For No-Deal Brexit HuffPost UKNHS England is internally advertising hundreds of roles in preparation for a no-deal Brexit, HuffPost UK can reveal. With only 38 days until Britain leaves the EU ...

The Safari browser update that's driving marketers crazy AdAge.comApple Safari's second iteration of Intelligent Tracking Prevention, or "ITP2"—which prevents tracking cookies from working in the open web—has been causing ...

6 Non-Advertising Ways That Facebook Can Grow Seeking AlphaFacebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...

Twitter Q4 profit soars on strong gains in advertising, global user base shrinks Business TodayTwitter said it would stop using the monthly user base metric and instead report.

Amazon's Promising Advertising Growth Story Seeking AlphaAmazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.

To attract direct response advertisers, Reddit adds more performance tools DigidayReddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...

Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam WKYC.comAccording to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...

Content marketing is 'not advertising', says IAG marketer AdNews*Content* marketing is still massively misunderstood, including by people in senior roles, and could fill a gap left by dwindling community newspapers, says IAG ...

Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind' CNBCAmazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.

Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising WBAL TV BaltimoreRealtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...

Marketers are Shifting Advertising Budgets to LinkedIn Search Engine JournalMarketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...

Track Takeover: Art replaces advertising in SEPTA station WHYYDozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...

'Gingers deal with enough': The best complaints rubbished by the Advertising Standards Authority NewshubFrom 'mangling' of the anthem to use of the word 'Techmas', here's what got our goat.

NHS England to ban GPs from advertising private services The GuardianGPs are being banned from advertising private healthcare services in their surgeries and from allowing for-profit family doctor firms to offer care there, amid ...

Zuckerberg's bet on Facebook's future revenue driver is already growing more than 100%, new report says CNBCFacebook CEO Mark Zuckerberg told investors on its last earnings call that Stories would be the future revenue driver for the platform. A new report by Facebook ...

Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call AdAge.comChildish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.

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