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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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What the World Would Look Like Scrubbed Free of Advertising
“I erase advertising like the plugin does in our browsers,” Higuera says. Advertisers spend $29 billion a year plastering highways, train stations, and other public spaces with ads. Higuera had mostly tuned them out until one day several years ago when ...

The Economist

The behavioural ecology of machinesTo understand digital advertising, study its algorithms
The Economist
ALAN MISLOVE studies algorithms. Recently, his research at Northeastern University, in Boston, has shown that Facebook's software was leaking users' phone numbers to advertisers. He has also found new ways to audit that same software for racial bias ...


Mozilla suspends advertising on Facebook after Cambridge Analytica scandal
The Mozilla Foundation, maker of the Firefox web browser, has announced it plans to suspend all advertising activities on Facebook. The move comes in the wake of the Cambridge Analytica scandal, which has embroiled the popular social networking site ...
Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In AdvertisingAdExchanger
Mozilla pulls Facebook advertising after Cambridge Analytica scandalZDNet
Mozilla pulls advertising from FacebookBetaNews
Digiday -British GQ -The Guardian -New York Times
all 7,593 news articles »

Google Sees Future Of Advertising In Blockchain
Google's most senior advertising executive revealed that the company is looking into incorporating blockchain, but there are no official announcements at this time. “This is a research topic, so I don't have anything super-definitive to say. We have a ...
Google is 'actively looking' at how it can use blockchain technology, its head of advertising saysCNBC
The Google News Initiative: Building a stronger future for news - Google BlogGoogle Blog
Introducing Subscribe with Google - Google BlogGoogle Blog
TechCrunch -YouTube -Reuters
all 581 news articles »


Mozilla Suspends Facebook Advertising Amid Cambridge Analytica Scandal
Mozilla, the software company best known for its Firefox internet browser, said it is suspending paid advertising with Facebook in the wake of the Cambridge Analytica scandal. The nonprofit said it decided to halt ads after news that Facebook allowed ...
Firefox maker Mozilla to stop Facebook advertising because of data scandalUSA TODAY

all 25 news articles »


Mozilla stops advertising on Facebook, citing data privacy
Mozilla Chief Operating Officer Denelle Dixon. Stephen Shankland/CNET. Mozilla, the nonprofit developer behind the popular Firefox browser, will no longer advertise on Facebook. "Mozilla is pressing pause on our Facebook advertising," Chief Operating ...

and more »

Winston-Salem Chronicle

Winston-Salem to vote on bringing fair advertising in-house
Winston-Salem Chronicle
Next week, the Winston-Salem City Council will again consider having city staff do Dixie Classic Fair advertising after diversity concerns were raised about the firm that's been doing it for the last six years. Wildfire LLC, which has been doing ...

PDN Online

What Advertising Clients Want Now
PDN Online
“People aren't hiring you to create great pictures, but to get results,” advertising photographer John Keatley told PDN. In today's rapidly changing advertising market, the photographers who have the advantage in landing jobs are able to demonstrate an ...

Naked Security

Mozilla stops Facebook advertising, demands privacy changes
Naked Security
The advertising pause is a largely symbolic act – Mozilla's spend on the network is unlikely to register on Facebook's radar next to large clients – but it does raise the tricky issue of the conditions under which the organisation might feel able to ...

and more »


Blockchain-Powered Global Digital Advertising Platform - AdRealm - Receives Investment from Top Tier Investors
PR Newswire (press release)
SINGAPORE, March 21, 2018 /PRNewswire/ -- AdRealm, a global digital advertising ecosystem driven by blockchain technology, has received funding from multiple top tier investment institutions. According to AdRealm, investors include Jian Sun from JLAB ...
Blockchain-Powered Global Digital Advertising Platform - AdRealm ...Markets Insider

all 1 news articles »
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Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

Scrolling LED signs

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Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

This is the third article of a three-part series. I'm... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who... Read More

What?s the Score?

You may be aware that in a basketball game the... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More