Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say  VarietyAnalysts say that Amazon's move into free streaming music is more of an advertising play than an attempt to take on Spotify and Apple Music.
Why Amazon creates groups of advertising teams  Business InsiderAdvertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.
DTC Drug Advertising: Study Finds Mixed Impact on Patients, Prescribers  Regulatory FocusA new literature review of studies of direct-to-consumer (DTC) prescription drug advertising identifies potential positives and negatives for DTC advertising on ...
How the power of persuasion goes way beyond mere advertising  The Conversation - UKConsumption has become the primary form of self-identity and self-expression.
Houston startup has created a less intrusive video advertising experience  InnovationMapSteven Jones knows people dislike ads. Actually, he reasons, it's less that they dislike ads, but more that they don't like having those ads interrupt what they're ...
Advertising's backroom boys take the battle to the marketing front  Campaign IndiaConflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned ...
Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency  ForbesAdvertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...
The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  Business InsiderHello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...
INTRODUCING: The 10 people transforming advertising  Business InsiderFrom consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.
Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry  AdweekPUNTA CANA, Dominican Republic—If you're going to listen to anyone about how to win at a creative awards show, it should probably be Kevin Swanepoel.
Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.comAn unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...
Advertising as camouflage  CampaignLiveIn 2008, Anthony Curcio needed 25 men to help him on a job in Monroe, Washington. So he advertised on Craigslist – the pay was good, $28.50 an hour.
Introducing Fashionista's Real-Time Advertising Private Marketplace  FashionistaThe newest, easiest way to reach Fashionista's loyal audience.
Olympics advertising will transform with new NBCUniversal, LA 2028 partnership  CNBCLinda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...
Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley FoolAmazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...
How Police Drummer Stewart Copeland Found a New Beat—in Advertising  AdweekIn 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  AdweekThe patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...
Why Burger King's CMO prefers ad agencies over consulting firms.  Business InsiderBurger King's global chief marketing officer Fernando Machado said that he prefers working with ad agencies over consulting firms.
Hinge CEO: advertising would be 'antithetical' to our message  The DrumHinge brands itself as the dating app that's 'designed to be deleted'.
Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a com  Business Insider IndiaWaze ScreenshotA still from the Waze appGoogle-owned navigation app Waze is making a bigger push into advertising by pitching itself as a digital ...
City of Framingham Advertising For Health Inspector  framinghamsource.comFRAMINGHAM – The City of Framingham began advertising for a health inspector today, April 17. The position pays $58,409.41, according to the posting.
View from Nepal: Goafest is a new hope in South Asian advertising  Campaign IndiaMy journey from Kathmandu, with few of my agency colleagues, along with my son Nyanik as he had a school break, was filled with anticipation. The very ...
Pepsi isn't ready to start advertising in space just yet  TechRadarRussian company StartRocket plans to make a name for itself (and its customers) by launching glowing billboards into the night sky, and a recent report in ...
City of Framingham Advertising for Director of Planning and Community Development  framinghamsource.comFRAMINGHAM – Late this afternoon, April 18, the City of Framingham began advertising for a Director of Planning and Community Development. The salary ...
4 New Additions to LinkedIn’s Advertising Platform  Business 2 CommunityLinkedIn has been doing a bit of renovation work on their Advertising Platform. They are in the process of a bit of spring cleaning and refreshing the Ads for 2019 ...
Your Event's Comprehensive Social Media Advertising Calendar  hypebot.comAdvertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good ...
Omnicom revs up consulting and commerce offer as advertising drives Q1 growth  The DrumOmnicom's first quarter results appear to buck the holding companies' chase for diversified budgets, with its advertising and healthcare businesses fueling ...
Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever  ForbesIn 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...
Latest trending report on Advertising Market is booming globally by Top key players – CBS, Comcast, News Corporation and More  Market Research LedgerGlobal Advertising Market Status and Trend Report offer a comprehensive analysis on Advertising industry, standing on the readers' perspective, delivering ...
Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchangerAt AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...
Four Tips For Advertising On Facebook Like A Pro  ForbesDigital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...
Power of persuasion goes way beyond mere advertising  Times of MaltaThere was a time when persuasion was easy to recognise. It was the stuff on billboards and flyers or between the articles in newspapers and magazines.
CityFibre loses ASA battle over 'fake fibre' advertising  The INQUIRERCITYFIBRE HAS SUFFERED defeat in its battle with the Advertising Standards Authority (ASA), with a judge dismissing the firm's argument that allowing FTTC ...
Rs 557 crore spent on IPL advertising  Economic TimesOver Rs 557 crore has been spent on advertising in top 10 categories during the first week (Mar 23-31) of the Indian Premier League this year, higher than Rs ...
European political parties send open letter to Facebook against new advertising rules  European InterestRepresentatives of seven European political parties jointly wrote on Tuesday an open letter to Facebook's CEO Mark Zuckerberg, protesting against the ...
German advertising market fell 1.2% in Q1, TV advertising still biggest  TelecompaperThe advertising market in Germany fell by 1.2 percent uear-on-year in the first quarter, according to a report from Nielsen. TV ranked first among the advertising ...
SpotX Fuels Revenue Growth for Philo's Advertising Platform via Demand Facilitation  MarTech SeriesSpotx's Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory. SpotX, the leading global video advertising and monetization platform, ...
How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  ForbesThe so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...
La Liga retains ISG for virtual advertising  SportsPro MediaMediapro extends with UK marketing agency for Spanish soccer signage.
What Percent of Display Ad Spend Comes From Native Advertising?  eMarketerWe forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...
For true transparency around political advertising, US tech companies must collaborate  TechCrunchIn October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.
Top Digital Advertising Trends For 2019  BW BusinessworldAlex Khan - This year will see exponential growth in advertising revenues from augmented reality apps as immersive computing continues to transform online ...
#TwistZarooriHai: Godrej aer Twist unveils campaign amidst cricket frenzy  ETBrandEquity.comGodrej aer Twist has unveiled its new contextual campaign #TwistZarooriHai. Through this campaign, the brand aims to build awareness through a series of ...
The Vast, Untapped Potential of Facebook for Advertising  EntrepreneurSince the first telegram sent in 1893, to Mark Zuckerberg launching Facebook from his college dorm in 2004, technology has taken what can only be termed as ...
Opportunities in Global Video Games Advertising Market By 2019 Types, Applications, Regions, Dynamics and Limitations 2023  Market Research GazetteRecent Research and the Current Scenario as well as Future Market Potential of “Video Games Advertising Market in Global Industry: Market Development, ...
Walmart wants to become a big advertising player like Amazon  CNNNew York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...
The month in advertising: The never-ending game of musical chairs  CampaignLiveBerkeley Square… Knightsbridge… Mornington Crescent. No, not an abridged version of the game on the "antidote to panel shows", Radio 4's I'm Sorry I ...
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies  Search Engine JournalNew data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
Sexism in advertising: ‘They talk about diversity, but they don’t want to change’  The GuardianAs #timeTo, the ad industry's answer to #MeToo, gathers momentum, we talk to senior women working in the field.
Advertising regulations harm social media influencers, followers, and marketers alike  The Hub at Johns HopkinsSocial media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...
Snap's AR gamble, Verizon Media pitches advertisers, and 5G confusion  Business InsiderHello! Welcome to the Advertising and Media Insider newsletter, where we catch you up on all the big stories our team's been working on this past week.
Swiggy begins #VoteKaroPhirSwiggyKaro campaign  ETBrandEquity.comSwiggy, the food ordering and delivery platform has come up with #VoteKaroPhirSwiggyKaro campaign to create awareness amongst millions of its consumers ...
TeamSnap Expands its Advertising Platform to Meet Increased Demand  Send2Press NewswireBOULDER, Colo., April 18, 2019 (SEND2PRESS NEWSWIRE) — TeamSnap, the household name in integrated youth sports management, announced today ...
The Future of Restaurant Advertising Is Machine Learning  Modern Restaurant Management“Artificial intelligence” (AI) is probably one of the biggest consumer buzzwords of the last five years and it's picked up extraordinary momentum as products like ...
Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters  ChristianityToday.comThere are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...
Thank you to our GOLD Annual Sponsor Adventure Advertising  PenBayPilot.comWest Bay Rotary would like to thank our GOLD annual sponsor Adventure Advertising . Adventure Advertising is a locally-owned advertising and marketing ...
A Watchful Eye on Facebook’s Advertising Practices  The New York TimesIs the social media giant finally facing consequences for ads that discriminate?
Domino’s worker goes viral with hilarious dance routine while advertising pizza  The SunTHE VIDEO surfaced on Twitter showing the enthusiastic lad in East Kilbride. Spinning his sign around and busting some wild moves - he's now gone viral after ...
A Digital Revolution Might Kickstart a Resurgence of TV Advertising  AdweekEyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years.
ASCI Upholds Complaints against 145 Advertisements out of 180  MoneylifeIn the month of February, 2019, Advertising Standards Council of India (ASCI) investigated complaints against 243 advertisements, of which the advertisers ...
IPL 2019 becomes top social sensation  ETBrandEquity.comSocial buzz around IPL 2019 so far beats entire IPL 2017 season, says Wavemaker report.
2019 Indian elections, IPL season to drive advertising growth  QuartzThe Indian advertising industry is set to have a great 2019 thanks to cricket and elections. Net advertising spends in the country are expected to grow nearly 12% ...
How you can make the most of your YouTube video advertising  Marketing LandIf you're not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) ...
Advertising is Changing -- Know How to Lean into the Change  EntrepreneurOpportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.
Truth in advertising for Walmart  The Ellsworth AmericanWalmart's ad slogan, “Save money. Live better.,” has at least one ardent adherent — Walmart itself. The multinational retailer is looking to save money by.
Advertising truck sighted and cited in Old Town  KeysNews.comA roving billboard truck that displays animated digital advertisements for its clients while driving around the island has been getting attention in recent months, ...
Tweeting while viewing doesn't diminish TV advertising's reach and often leads to online shopping  IU NewsroomTweeting while viewing 'social shows' on television doesn't diminish TV advertising's reach and often leads to online shopping, a new study from Indiana ...
Tanya Dubash tops IMPACT's 50 Most Influential Women in Media, Marketing, Advertising list  Exchange4MediaFaye D'Souza, Shereen Bhan, Priya Nair and Sonali Dhawan among other toppers this year in the list of the industry's top women achievers.
Amazon advertising, explained - Business Insider  Business InsiderThis is an excerpt from a story delivered exclusively to Business Insider Intelligence Digital Media Briefing subscribers. To receive the full story plus other ...
BJP takes lead in advertising on Google, YouTube with Rs 1.21 cr spend  Economic TimesPolitical parties and their affiliates have spent Rs 3.76 crore on advertisements since February 19, 2019, according to the internet giant's Indian Transparency ...
Advertising A Game About Weed Is Hard  KotakuA game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.
The Advantages of Bilingual Advertising 04/17/2019  MediaPost CommunicationsFor decades, the rule of thumb was that advertising on English-language TV needed to be in English, and advertising on Spanish-language TV needed to be in ...
Government advertising may be legal, but it's corrupting our electoral process  The Conversation AUThe Coalition government's use of taxpayer money for political advertising – as much as A$136 million since January, according to Labor figures - is far from an ...
Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!  ForbesMillennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike's Hard ...
Amazon advertising: Here’s how you can refine your strategy  Marketing LandUnless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has ...
Unilever to pick 'trusted publishers' for digital advertising  ReutersLONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...
How measurable is online advertising?  Science DailyNew research sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the 'gold standard' of large-scale ...
Facebook tightens up rules for political advertisers  The GuardianAdvertisers will be required to provide verifiable public contact details before they can run political campaigns on Facebook, the company has announced, in the ...
The Case for Investing in AI for Advertising  Chief MarketerAI is ultimately here to improve people's lives both at work and at home, yet many organizations are still timid about investing in the technology.
Last stand for Berlin’s ageing concrete advertising pillars  The GuardianGrassroots campaign hopes to save city's Litfaß columns from being destroyed by authorities.
Digital Advertising's Unlikely Giant Killer: Amazon  ForbesIn 2019 it's clear that Amazon is finally getting serious about becoming a full-fledged advertising platform. It's the only company with the reach and resources to ...
People Have Lost The Plot Over This Raunchy Property Ad Video  LADbibleWhen you think about property advertisements, you probably picture those run of the mill images of the kitchen, dining room and bedrooms to showcase the best ...
From podcast advertising to radio sponsorship, 2019 audio marketing trends  The DrumIn recent years, audio advertising has been boosted by streaming services such as Spotify and SoundCloud, a surge in podcast popularity and a radio ...
Amazon Is Starting to Threaten Google's Online Advertising Supremacy  Motley FoolIt's no secret that Amazon.com (NASDAQ:AMZN) has mastered the art of online sales to become the leader in the space. Not *content* to rest on its laurels, the ...
How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries  VarietyMotown Records was in a tough spot in the early '80s, but then came "The Big Chill" soundtrack, which revolutionized music and advertising.
BE Exclusive: 'Create with Google' comes to India; to work with advertising agencies for better creative sol..  ETBrandEquity.comSearch engine giant has brought its new offering 'Create with Google' to India. “The division works with advertising agencies, helping them to create better ...
Taking A Small Ax To The Advertising Agency Business Model  ForbesThe fracturing ad agency business has opened the way for new ways to generate high-volume, good-quality ideas and spots. Small Ax is one such company, ...
Stripe President John Collison on international expansion, advertising  Business InsiderStripe's John Collison explains the way in which its payments tech is helping grow the entire internet economy.
Advertising Trade Groups Are Creating a Coalition to Push for a Federal Data Privacy Law  AdweekApril 9, 2019. Privacy For America plans to push for legislation that would create a Federal Trade Commission Data Protection Bureau. Illustration, Source: Getty ...
Advanced Advertising: Great Content Means Advertisers Have to Up Their Game  Broadcasting & CableJust as the *content* side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterling, director of ...
What 2019 holds for the advertising industry by Imad Jomaa  Campaign Middle EastThe future of advertising in part depends on the world's pace in technological advancement. In order to keep up with the times, agencies and brands need to be ...
The Difference Between PR And Advertising, And Where The Lines Are Fading  ForbesNow, more than ever, the lines between earned, paid and owned media are fading, as PR, advertising and *content* creation become inextricably linked.
FCA sends a warning shot about financial advertising which must be 'fair, clear and not misleading'  LexologyThe Financial Conduct Authority (FCA), the UK's financial services sector regulator) has sent a warning shot across the bows of UK authorised firms which are ...
Opinion: Why the Droga5 acquisition is a good thing for advertising  AdAge.comThe Accenture-Droga5 marriage has made waves and may alter the scene, but it doesn't represent a future devoid of ad agencies.
Adobe: 5 big predictions for digital advertising  Business InsiderA new report from Adobe outlines the past 25 years of digital advertising and predicts future change in programmatic TV and more ad-tech consolidation.
Parties spent Rs 250 cr on programmatic advertising this poll season: Bhargav Patel, IQM  Exchange4MediaIQM Corporation's CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information ...
Vidoomy Starts a Revolution With Completely Interactive Video Advertising  MarTech SeriesVidoomy, the media monetization platform with video advertising, launched its latest format in March 2019, allowing total interactivity between the video ...
Mobile advertisement company Carvertise is expanding to the DC area  Technical.lyThe Wilmington, Del.-based company pays everyday car drivers to ride around with advertisements and brand messages on their vehicles. It's active in 27 states ...
Radio is the preferred advertising media for political parties for the 2019 General Elections  Business TodayAd insertion on the radio by political parties has increased by 14 per cent this election year, while ad insertion in print has decreased by 9 per cent and by 83 per ...
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