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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Microsoft Advertising’s product, similar audiences now available to more advertisers Search Engine LandMicrosoft Advertising is continuing to invest in audience targeting products. “[Our offerings have] evolved from keyword attribution to more audience attribution as ...

Amazon Launches Sponsored Display Advertising ForbesOn Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...

Advertising - Why advertising needs creative leaders ETBrandEquity.comWho aren't from the creative department, writes BBH's Arvind Krishnan.

CBS, WarnerMedia, Viacom drop all e-cigarette advertising, including from market leader Juul CNBCCBS, CNN and other major media companies are starting to pull e-cigarette advertising off their airways, as the death toll from a mysterious vaping-related ...

Monumental Sports & Entertainment introduces new brand positioning and advertising campaign PRNewswireNEW YORK, Sept. 18, 2019 /PRNewswire/ -- Monumental Sports & Entertainment (MSE), America's leading sports and entertainment family, today launched a ...

Ad blasted as 'offensive' for depicting menstrual blood did not breach advertising standards SBS NewsShowing period blood in an Australian TV first did not break the advertising industry's code of ethics.

Taiwan Online Advertising Market Would be Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research PRNewswireGURUGRAM, India, Sept. 18, 2019 /PRNewswire/ -- The expenditure on digital advertising is expected to increase as the economic condition of the country...

Automotive TV Advertising Performance: The Latest Look Radio & Television Business ReportA London-based linear and digital TV attribution company with a New York office to *service* U.S. clients has released its latest analysis on television ad.

The Global In-app Advertising Market size is expected to reach $220 billion by 2025, rising at a market growth of 18.8% CAGR during the forecast period Yahoo FinanceNEW YORK , Sept. 18, 2019 /PRNewswire/ -- The Global In-app Advertising Market size is expected to reach $220 billion by 2025, rising at a market growth of ...

Carole Cadwalladr discusses advertising, platforms and media sexism in Rankin guest edit The DrumInvestigative journalist Carole Cadwalladr's work has helped trace links between the Brexit referendum, the Trump campaign and shadowy data mining ...

Amazon Rewrites the Conquest Advertising Textbook E-Commerce TimesYou've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars ...

National CineMedia Starts New Advertising Segment In Movie Theaters 09/19/2019 MediaPost CommunicationsNational CineMedia, the in-theater advertising network, says it is shifting some ad inventory -- as well as launching a new premium advertising spot -- that will ...

Facebook advertisers can change headlines for news articles CNETIt's another thing to keep an eye out for when looking through your family's posts.

French advertising group Havas snaps up Indian digital agency Langoor VCCircleHavas Group, a multinational advertising and public relations company based in France, has acquired Indian digital agency Langoor.

CarGurus Launches New “My Car, My Deal” Brand Advertising Campaign GlobeNewswireInspired by User Testimonials, New Creative Shows Site's Benefits and Advantages.

Why am I seeing this ad? AI, ML & human error in advertising TechCrunchAd platforms create equal opportunities for businesses but not equal outcomes. They're mostly marketed as self-*service* and easy to use, however, there are new ...

Is Your Digital-Advertising Strategy Paying Off? Kellogg InsightDigital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, ...

CHLEAR brings advertising solutions specifically for the Indian market Exchange4MediaCHLEAR fuses traditional advertising with futuristic elements such as AI, Big Data, Localised *Content* to deliver brand reach, recall and connect.

Hearst Television Moves to Impressions-Based Selling of Local Television Advertising Inventory Yahoo FinanceMove Reflects the Modernization of TV Advertising Practices NEW YORK , Sept. 18, 2019 /PRNewswire/ -- Hearst Television, a local television leader serving ...

Digital advertising - how to tame an angry bear DiginomicaSummary: Pursued by digital advertising? Time for regulation? Or more bureaucracy? Global concerns aired at a London conference. bear. 'Exit, pursued by a ...

For Qubo, we will focus on TV advertising for next few months: Rahul Jain, Hero Electronix Exchange4MediaHero Electronix, part of Hero Group, has entered the consumer technology market with Qubo, a brand that will offer AI-connected smart devices.

News App SmartNews Eschews Subscriptions For Good Old Advertising AdExchangerWhen Japan-based SmartNews raised its most recent funding round – $28 million in August – the company's valuation hit $1.1 billion. It's an eye-popping ...

AMZN Advertising: A Key Revenue Driver Market RealistAmazon (AMZN) has underperformed the market in 2019 and has gained just over 18% year-to-date. Comparatively, the S&P 500 Index is up 20% this year.

Ideoclick Becomes an Amazon Advertising Partner MarTech SeriesIdeoclick, Inc., a full-*service* Amazon managed-services provider, announces its inclusion in the Amazon Advertising find-a-partner directory. Amazon ...

ANA debuts measurement for cultural impact of advertising Marketing DiveThe Association of National Advertisers (ANA) introduced a way to measure how cultural insights make ads more effective among diverse consumer groups, per ...

Instreamatic and AirKast Partner to Bring Dialogue Advertising and Improved Audio Ad Engagement to Mobile Apps Yahoo FinanceInstreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio *content* by utilizing ...

ZEE5 launches advertising tool, Ad Vault - ET BrandEquity ETBrandEquity.comAd Vault is the second offering from ZEE5 after it launched Ampli5, a brand amplification tool last week.

Behavioral Scoring in Account-Based Advertising (ABM) MarTech SeriesAccount-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to help marketers stop generic sales ...

TVSquared Releases Automotive TV Advertising Performance Report Business WireTVSquared released its latest report, “Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands.”

9 strategies to craft creative advertising no matter the client AdAge.comOne of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of *content* that will connect well with audiences.

On regional language content and advertising in the OTT space... afaqsColors Telugu will launch exclusively on VOOT - we caught up with Gourav Rakshit, the COO of Viacom 18 Digital Ventures to find out more...

Hong Kong International Airport Advertising: Smart, engaging, and intelligent OOH Marketing InteractiveThe combination of tech, connectivity, data, the smart use of *content*, and collaborations and partnerships with advertisers and brands has made the outdoor ...

Innovid Bolsters Omni-channel Advertising Offering With Acquisition of Herolens Business WireNEW YORK--(BUSINESS WIRE)--Innovid, the only independent omni-channel advertising and analytics platform built for television, today announced the ...

Great advertising needs a place for both the winning formula and the unexpected AdAge.comWhile data science continues to explode as a profession, we mustn't allow the metrics of behavior to prevent us from trying unexpected things.

Advertising agencies are under threat on all sides, and now a new study shows trust in the business is lower t Business Insider IndiaAd agencies have had a trust problem since a 2016 study by the Association of National Advertisers revealed illegal agency rebates and other misuse of clients'

Tissot rolls-out an innovative cinema campaign in collaboration with Khushi Advertising afaqsTissot, world leader in the Swiss traditional watch industry has rolled-out an innovative on-screen advertising campaign in multiplexes. For this, ambient media ...

The Other 2020 Elections: Consumers Will Choose New Streaming Platforms—And Advertisers Will Scramble To Follow ForbesNext Year Will See Yet Another Digital Revolution and New Competitors Arise, as Streaming Remakes Television Consumption and Advertising.

YouTube introduces a massive ad box to its TV app The VergeThe homepage on YouTube's TV app is about to feature a major disruption that will be familiar to people who use the main site: a giant advertisement at the top ...

5 Microsoft Advertising Features You Might Not Know About Search Engine JournalLearn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.

Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brands 09/19/2019 MediaPost CommunicationsOn Wednesday, Microsoft Advertising introduced new audience targeting tools in an open beta that the company's GM Steve Sirich says secures customer data ...

Inside McDonald's marketing changes, rising CMOs, and Quartz's membership model INSIDERMcDonald's move to pick a new agency runs counter to the data-driven trend that's been driving marketing.

Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts AdweekEver since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...

Navigating Amazon's Advertising Console Face Lift JumpFly PPC Advertising NewsBrace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct ...

Google, Facebook and Twitter are coy about Irish European election advertising The Irish TimesNot possible to arrive at a clear picture of the nature and scale of political advertising on the three platforms due to inconsistencies in the provided datasets.

Pinterest, iCrossing, McGarryBowen: Meet The Drum Digital Advertising Awards US judges 2019 The DrumBusinesses need to be able to navigate their way through the digital minefield and produce work that gets cut through and results. This is why The Drum Digital ...

Advertising executives are the least trusted in Australia AdNewsAt the bottom alongside politicians, according to the Ipsos Global Trust in Professions survey.

Dentsu LHS shows advertising can be a force for good with #kitapendatang Marketing InteractiveDentsu LHS recently released a shareable social greeting for Malaysia Day that called for Malaysians to reclaim the word “pendatang” and make a pledge on ...

At 60, Fevicol sticks to quirky advertising to woo consumers LivemintNew Delhi: Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years ...

NRA Boosted Spending on Facebook Ads After Mass Shootings The InterceptThe National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...

Digging Deeper into Nike’s ‘Crazy’ Advertising TVRevDiving deeper into the data behind Nike's "Dream Crazy" ad campaign on both TV and social video a year after its release.

FTC Warns Companies Advertising CBD Products for MS Multiple Sclerosis News TodayThe Federal Trade Commission (FTC) sent warning letters to three companies selling CBD products with unsubstantiated health claims for MS.

TravelClick Expands GDS Advertising Capabilities with Exclusive, On-Demand Reporting Platform Across all Global Distribution Systems Hospitality NetTravelClick, an Amadeus company, is introducing new reporting and analytical capabilities for Travel Agent Global Distribution System (GDS) Advertising, a tool ...

Global In-app Advertising Markets, 2019-2025 - Market Forerunners are Apple, Microsoft, Google, Facebook, and Verizon PRNewswireDUBLIN, Sept. 17, 2019 /PRNewswire/ -- The "Global In-app Advertising Market (2019-2025)" report has been added to ResearchAndMarkets.com's offering.

Brands dropping logos & names for advertising: Is it helping them connect with customers? Exchange4MediaPepsi, Doritos and Cadbury are some brands following the trend.

Ipsos dispels market research's reputation as advertising's 'creativity killer' AdNewsThe global market research company just launched its Creative Excellence *service* line in Australia and New Zealand.

How advertising's role has evolved over the years - ET BrandEquity ETBrandEquity.comAdvertising is more powerful than ever. It's capable of selling stuff that doesn't just make money but also the stuff that makes change, writes C..

Digital advertising is in 'creative destruction' mode AdNewsBrian Wieser at GroupM says digital advertising can't continue to grow as fast as it has done.

Digital Marketing and Advertising Coordinator Job Opening in New York, New York Publishers WeeklyWorkman Publishing, an innovative independent publisher of nonfiction books and calendars, seeks a Digital Marketing and Advertising Coordinator to play an ...

Aldi wins advertising complaint against Tesco's price comparisons Manchester Evening NewsThe ruling follows a series of advertising complaints over pricing between the major supermarkets.

All Elite Wrestling paid for advertising time during SmackDown Live in the United States GIVEMESPORTSmackDown Live may have upped its game significantly before it moves homes in a few weeks time, but it's not stopped WWE's biggest rival from trying to gain ...

Meshh to Deliver Insight Into Delegate Engagement at Advertising Week New York PRNewswireNEW YORK, Sept. 17, 2019 /PRNewswire/ -- Spatial Intelligence specialist Meshh is partnering with Advertising Week New York, to deliver insight into delegate.

The new age of audio: What does it mean for advertising? EconsultancyThis in-depth briefing will explore how a convergence of technological developments and new audio formats has prompted the “audio renaissance”, as well as ...

7 Out-of-the-Box PPC Advertising Ideas You Should Try Now Search Engine JournalInject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.

Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns Search Engine JournalMicrosoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.

Central Arkansas city OKs reviews of advertising-fund requests Northwest Arkansas Democrat-GazetteBRYANT -- Bryant City Council members decided Tuesday to give themselves final review of requests for the advertising and promotions money left over after ...

'We have to pay attention': AT&T's advertising boss responds to growing calls to break up the media giant Business Insider IndiaHigh-profile news startup Axios is targeting giant companies with a new *service* that could put it in competition with Facebook and LinkedIn. Lucia MosesSep 17, ...

Channel 4 strikes advertising deal with Sky Telegraph.co.ukGreat British Bake Off viewers will be targeted by advertisers based on their location and financial profile under a new partnership between Channel 4 and Sky ...

Google's ad business will be scrutinized like never before in antitrust investigation CNBCThe state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...

The ACCC Digital Platforms Inquiry: what it means for the advertising industry - Anti-trust/Competition Law - Australia Mondaq News AlertsDiscussion around the fact that the ACCC is concerned about the state of competition in the digital advertising industry. Australia Anti-trust/Competition Law ...

Here’s How Amazon Will Impact the Entire Advertising Ecosystem AdweekA new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.

DTC founders' secrets: What all advertisers can learn from TV's latest force AdAge.comNew direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.

Transport tops ACT government advertising bill with $468813 spent on light rail and buses The Canberra TimesThe government spent more than $1 million on advertising in the first half of the year.

Microsoft opens responsive search ads beta to all advertisers Search Engine LandAll advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...

The Irish Times view of online political advertising: Democracy under attack The Irish TimesAddThis Sharing Buttons. Share to Facebook Share to Twitter Share to Email App Share to LinkedIn Share to Pinterest Share to Reddit Share to WhatsApp.

Watch hilarious Maradona interview as man holding advertising board follows him around because Argentina The SunThe football legend is now manager at Gimnasia in his homeland of Argentina. If you look closely, you can make out the man's hand to the right holding. 3.

Fake advertising: time for the platforms to act Mediatel NewsWhy do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning. Good news for everyone. You can now ...

Aarki Improves Advertising Relevance Through Advanced Personalization Strategies AiThorityAarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization strategies to reactivate and retarget mobile.

Facebook adds new requirements for political advertisers The VergeAdvertisers will now have to provide more information before they can make ad buys. It's a new Facebook effort to crack down on election interference.

Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever AdweekPubMatic's survey finds programmatic players seek refuge in private marketplaces.

iflix partners iCre8 Asia to take advertising business to next level The Malaysian ReserveIFLIX Advertising, iflix's brand solutions business, yesterday announced that iCre8 Asia Sdn Bhd, one of Malaysia's fastest growing digital sales.

Why marketers struggle to integrate in-app advertising AdAge.comEven as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.

DC Comics to Discontinue Their Comic Shop Co-Op Advertising Programme Bleeding Cool NewsDC Comics has told retailers that, after decades, they are closing their speciality retail co-op advertising programme. As Bleeding Cool has reported.

Merman and talent agency ITG sign advertising and branded content deal CampaignLiveMerman, the production company co-founded by actresss Sharon Horgan, has formed a joint venture with Independent Talent Group to create advertising and ...

Women’s World Cup Drew Nearly $100 Million in TV Ads The Wall Street JournalAdvertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women's World Cup, exceeding expectations.

The perils of drugs advertisements The HinduIn the 90s, when names such as Human Immuno deficiency Virus (HIV) and Acquired Immune Deficiency Syndrome (AIDS) had just appeared in the public ...

Global advertising conference halts SA launch over xenophobia fears Fin24International media, marketing and advertising conference Advertising Week has postponed its inaugural African edition to 2020 due to concerns over ...

SPER Says Marketing Code Keeping Gambling Advertisers In Line Legal Gambling NewsAmid a *fresh* warning from Swedish gaming regulator Spelinspektionen against excessive and harmful gambling advertising, trade group Spelbranschens ...

Facebook removes altered Conservative advertisement BBC NewsFacebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...

Buchanan joins The Exchange advertising staff Laurinburg ExchangeLAURINBURG — Scotland County business owners will begin to see a new face from The Laurinburg Exchange as Alaina Buchanan joins the staff as an ...

Inconsistencies found in online political advertising for 2019 poll – report Belfast TelegraphThe research examined the political advertising activity on Facebook, Twitter and Google during the European election campaign.

Climate facts subject to rules on partisan advertising in Canada Science MagazineEnvironmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...

FTC Warns Companies Against Advertising CBD Products as Treating or Curing Diseases JD SupraThe U.S. Federal Trade Commission has announced that it sent warning letters to three companies that sell “oils, tinctures, capsules, 'gummies,' and creams ...

Housing Companies Sued for Age Discrimination Over Facebook Ad Targeting AdweekSeven housing companies are facing a civil rights lawsuit for allegedly using Facebook's ad-targeting options to prevent their advertisements from being seen by ...

Advertisements and Sponsorships PublicSourcePublicSource is a nonprofit newsroom that tells stories for a better Pittsburgh. We are inviting corporations, small businesses, nonprofits and other institutions to ...

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing 09/17/2019 MediaPost CommunicationsWith the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for ...

Early SMI: Total advertising market down 10.1% in August ex-digital AdNewsThe numbers will improve with the arrival of digital bookings later in the month.

What a Clean Room Means for Amazon Advertising AdweekAmazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a ...

The rise of Spotify as an advertising channel ClickZSpotify has already changed the way we consume music and audio *content*. It's easier than ever to listen to your favorite music and podcasts while you're on the ...

Festive advertising expected to grow 12% up to Rs 20,000 in 2019 MoneycontrolDespite a slump in consumer spending and slowdown, festive advertising is expected to grow at 10-12 percent over 2018 to touch as much as Rs 20,000 crore ...

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