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Advertising > NetSparsh - Viral Content you Love & Share

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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CNBC

The advertising-based internet is destroying society, tech pioneer says
CNBC
"Because of the nature of interactive digital technology, especially on smartphones, advertising gradually turns into something totally different," Lanier told CNBC's "Squawk Alley" on Tuesday. "As it gets more advanced, it turns into direct behavior ...

and more »

ProPublica

Facebook (Still) Letting Housing Advertisers Exclude Users by Race
ProPublica
In February, Facebook said it would step up enforcement of its prohibition against discrimination in advertising for housing, employment or credit. But our tests showed a significant lapse in the company's monitoring of the rental market. Last week ...

and more »

New York Times

Pizza Is Partisan, and Advertisers Are Still Adjusting
New York Times
A year after the presidential election, a range of advertisers are learning that it doesn't take much — sometimes just a single Twitter post — to land them in the middle of a social media firestorm that splits along party lines. In some cases, they ...


We're Making Slate's Advertising As Smart As Its Content
Slate Magazine
The digital advertising industry has generally aimed to grab readers' attention at any cost, even at the expense of reader experience. Many publications have forgotten what it means to create a valuable advertising experience, forcing readers to ignore ...


Buffalo News

Norman C. Kreuz, advertising salesman for telephone directories
Buffalo News
Norman C. Kreuz, an advertising salesman for telephone directories, died Saturday in his Williamsville home after a long illness. He was 90. Born in Swanton, Ohio, the seventh of 11 children in a farm family, he served in the Navy at the end of World ...


Adweek

How Oprah's Podcast Sold All Its 2017 Advertising Slots in Just 24 Hours
Adweek
Oprah Winfrey, a multihyphenate media personality who needs no introduction, has blessed the podcast world with her presence, and advertisers have welcomed her with open arms. In an experiment gone right, Winfrey and the team at the Oprah Winfrey ...


U.S. News & World Report

How Advertising Shaped Thanksgiving as We Know It
U.S. News & World Report
How Advertising Shaped Thanksgiving as We Know It. At one point, turkey was jockeying with duck and chicken for king of the Thanksgiving table. By The Conversation, Contributor |Nov. 21, 2017, at 2:28 p.m.. How Advertising Shaped Thanksgiving as We ...

and more »

Roanoke Times

Kinnaird named VP of advertising for Roanoke Times
Roanoke Times
Jamie Kinnaird, advertising director for The Roanoke Times, has been promoted to vice president of advertising for the newspaper. Kinnaird, a veteran multimedia advertising executive, will direct all multimedia advertising sales and marketing for The ...


Broadcasting & Cable

On World TV Day, Industry Pushes Advertising Power | Broadcasting ...
Broadcasting & Cable
A recently formed Global TV Group, which includes the Video Advertising Bureau in the U.S., is marking World Television Day with a report highlighting TV's ...

and more »

Imperfect Is Perfect: The New Advertising Standard
Forbes
For decades, images of perfection were the norm in the marketing and advertising realm: photoshopped people, fake renders of unblemished products and enhanced photos to make even the drabbest hotel room look like a palace. Social media propelled this ...

Google News
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Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

Small Business Image

The single easiest way to increase sales is to look... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

The Principle Of Advertising Online

Advertising online is very similar to advertising in any environment.... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of... Read More

Power Headlines for Promotion Success

Do you send email to your Online audience to let... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More