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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say VarietyAnalysts say that Amazon's move into free streaming music is more of an advertising play than an attempt to take on Spotify and Apple Music.

Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency ForbesAdvertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...

Why Amazon creates groups of advertising teams Business InsiderAdvertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.

How the power of persuasion goes way beyond mere advertising The Conversation - UKConsumption has become the primary form of self-identity and self-expression.

DTC Drug Advertising: Study Finds Mixed Impact on Patients, Prescribers Regulatory FocusA new literature review of studies of direct-to-consumer (DTC) prescription drug advertising identifies potential positives and negatives for DTC advertising on ...

Houston startup has created a less intrusive video advertising experience InnovationMapSteven Jones knows people dislike ads. Actually, he reasons, it's less that they dislike ads, but more that they don't like having those ads interrupt what they're ...

Advertising's backroom boys take the battle to the marketing front Campaign IndiaConflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned ...

The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play Business InsiderHello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...

Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry AdweekPUNTA CANA, Dominican Republic—If you're going to listen to anyone about how to win at a creative awards show, it should probably be Kevin Swanepoel.

INTRODUCING: The 10 people transforming advertising Business InsiderFrom consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.

Advertising as camouflage CampaignLiveIn 2008, Anthony Curcio needed 25 men to help him on a job in Monroe, Washington. So he advertised on Craigslist – the pay was good, $28.50 an hour.

Introducing Fashionista's Real-Time Advertising Private Marketplace FashionistaThe newest, easiest way to reach Fashionista's loyal audience.

Opinion: Navigating the stigmas, rules and taboos of cannabis advertising AdAge.comAn unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...

Olympics advertising will transform with new NBCUniversal, LA 2028 partnership CNBCLinda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...

Amazon Plans to Use Digital Media to Expand Its Advertising Business The Motley FoolAmazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...

How Police Drummer Stewart Copeland Found a New Beat—in Advertising AdweekIn 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...

Hinge CEO: advertising would be 'antithetical' to our message The DrumHinge brands itself as the dating app that's 'designed to be deleted'.

Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands AdweekThe patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...

Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too EntrepreneurOne of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...

City of Framingham Advertising For Health Inspector framinghamsource.comFRAMINGHAM – The City of Framingham began advertising for a health inspector today, April 17. The position pays $58,409.41, according to the posting.

View from Nepal: Goafest is a new hope in South Asian advertising Campaign IndiaMy journey from Kathmandu, with few of my agency colleagues, along with my son Nyanik as he had a school break, was filled with anticipation. The very ...

Pepsi isn't ready to start advertising in space just yet TechRadarRussian company StartRocket plans to make a name for itself (and its customers) by launching glowing billboards into the night sky, and a recent report in ...

City of Framingham Advertising for Director of Planning and Community Development framinghamsource.comFRAMINGHAM – Late this afternoon, April 18, the City of Framingham began advertising for a Director of Planning and Community Development. The salary ...

Your Event's Comprehensive Social Media Advertising Calendar hypebot.comAdvertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good ...

Why Burger King's CMO prefers ad agencies over consulting firms. Business InsiderBurger King's global chief marketing officer Fernando Machado said that he prefers working with ad agencies over consulting firms.

Ethnic Diversity In Advertising Is At All-Time High - Why Are 'Racially Offensive' Campaigns Still Missing The Mark? HuffPost UK"This sort of negativity towards blackness is all around us."

Omnicom revs up consulting and commerce offer as advertising drives Q1 growth The DrumOmnicom's first quarter results appear to buck the holding companies' chase for diversified budgets, with its advertising and healthcare businesses fueling ...

Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever ForbesIn 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...

CityFibre loses ASA battle over 'fake fibre' advertising The INQUIRERCITYFIBRE HAS SUFFERED defeat in its battle with the Advertising Standards Authority (ASA), with a judge dismissing the firm's argument that allowing FTTC ...

Disney In One Buy: How Disney Is Unifying Its Advertising Approach AdExchangerAt AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...

Latest trending report on Advertising Market is booming globally by Top key players – CBS, Comcast, News Corporation and More Market Research LedgerGlobal Advertising Market Status and Trend Report offer a comprehensive analysis on Advertising industry, standing on the readers' perspective, delivering ...

Four Tips For Advertising On Facebook Like A Pro ForbesDigital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...

Power of persuasion goes way beyond mere advertising Times of MaltaThere was a time when persuasion was easy to recognise. It was the stuff on billboards and flyers or between the articles in newspapers and magazines.

Rs 557 crore spent on IPL advertising Economic TimesOver Rs 557 crore has been spent on advertising in top 10 categories during the first week (Mar 23-31) of the Indian Premier League this year, higher than Rs ...

European political parties send open letter to Facebook against new advertising rules European InterestRepresentatives of seven European political parties jointly wrote on Tuesday an open letter to Facebook's CEO Mark Zuckerberg, protesting against the ...

How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky ForbesThe so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...

German advertising market fell 1.2% in Q1, TV advertising still biggest TelecompaperThe advertising market in Germany fell by 1.2 percent uear-on-year in the first quarter, according to a report from Nielsen. TV ranked first among the advertising ...

SpotX Fuels Revenue Growth for Philo's Advertising Platform via Demand Facilitation MarTech SeriesSpotx's Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory. SpotX, the leading global video advertising and monetization platform, ...

What Percent of Display Ad Spend Comes From Native Advertising? eMarketerWe forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...

For true transparency around political advertising, US tech companies must collaborate TechCrunchIn October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.

Top Digital Advertising Trends For 2019 BW BusinessworldAlex Khan - This year will see exponential growth in advertising revenues from augmented reality apps as immersive computing continues to transform online ...

#TwistZarooriHai: Godrej aer Twist unveils campaign amidst cricket frenzy ETBrandEquity.comGodrej aer Twist has unveiled its new contextual campaign #TwistZarooriHai. Through this campaign, the brand aims to build awareness through a series of ...

Opportunities in Global Video Games Advertising Market By 2019 Types, Applications, Regions, Dynamics and Limitations 2023 Market Research GazetteRecent Research and the Current Scenario as well as Future Market Potential of “Video Games Advertising Market in Global Industry: Market Development, ...

The month in advertising: The never-ending game of musical chairs CampaignLiveBerkeley Square… Knightsbridge… Mornington Crescent. No, not an abridged version of the game on the "antidote to panel shows", Radio 4's I'm Sorry I ...

Advertising regulations harm social media influencers, followers, and marketers alike The Hub at Johns HopkinsSocial media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...

79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies Search Engine JournalNew data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.

Sexism in advertising: ‘They talk about diversity, but they don’t want to change’ The GuardianAs #timeTo, the ad industry's answer to #MeToo, gathers momentum, we talk to senior women working in the field.

Walmart wants to become a big advertising player like Amazon CNNNew York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...

Snap's AR gamble, Verizon Media pitches advertisers, and 5G confusion Business InsiderHello! Welcome to the Advertising and Media Insider newsletter, where we catch you up on all the big stories our team's been working on this past week.

Swiggy begins #VoteKaroPhirSwiggyKaro campaign ETBrandEquity.comSwiggy, the food ordering and delivery platform has come up with #VoteKaroPhirSwiggyKaro campaign to create awareness amongst millions of its consumers ...

TeamSnap Expands its Advertising Platform to Meet Increased Demand Send2Press NewswireBOULDER, Colo., April 18, 2019 (SEND2PRESS NEWSWIRE) — TeamSnap, the household name in integrated youth sports management, announced today ...

The Future of Restaurant Advertising Is Machine Learning Modern Restaurant Management“Artificial intelligence” (AI) is probably one of the biggest consumer buzzwords of the last five years and it's picked up extraordinary momentum as products like ...

Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters ChristianityToday.comThere are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...

Thank you to our GOLD Annual Sponsor Adventure Advertising PenBayPilot.comWest Bay Rotary would like to thank our GOLD annual sponsor Adventure Advertising . Adventure Advertising is a locally-owned advertising and marketing ...

A Watchful Eye on Facebook’s Advertising Practices The New York TimesIs the social media giant finally facing consequences for ads that discriminate?

How you can make the most of your YouTube video advertising Marketing LandIf you're not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) ...

ASCI Upholds Complaints against 145 Advertisements out of 180 MoneylifeIn the month of February, 2019, Advertising Standards Council of India (ASCI) investigated complaints against 243 advertisements, of which the advertisers ...

IPL 2019 becomes top social sensation ETBrandEquity.comSocial buzz around IPL 2019 so far beats entire IPL 2017 season, says Wavemaker report.

Advertising truck sighted and cited in Old Town KeysNews.comA roving billboard truck that displays animated digital advertisements for its clients while driving around the island has been getting attention in recent months, ...

Advertising is Changing -- Know How to Lean into the Change EntrepreneurOpportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.

Truth in advertising for Walmart The Ellsworth AmericanWalmart's ad slogan, “Save money. Live better.,” has at least one ardent adherent — Walmart itself. The multinational retailer is looking to save money by.

Tweeting while viewing doesn't diminish TV advertising's reach and often leads to online shopping IU NewsroomTweeting while viewing 'social shows' on television doesn't diminish TV advertising's reach and often leads to online shopping, a new study from Indiana ...

Tanya Dubash tops IMPACT's 50 Most Influential Women in Media, Marketing, Advertising list Exchange4MediaFaye D'Souza, Shereen Bhan, Priya Nair and Sonali Dhawan among other toppers this year in the list of the industry's top women achievers.

BJP takes lead in advertising on Google, YouTube with Rs 1.21 cr spend Economic TimesPolitical parties and their affiliates have spent Rs 3.76 crore on advertisements since February 19, 2019, according to the internet giant's Indian Transparency ...

Government advertising may be legal, but it's corrupting our electoral process The Conversation AUThe Coalition government's use of taxpayer money for political advertising – as much as A$136 million since January, according to Labor figures - is far from an ...

The Advantages of Bilingual Advertising 04/17/2019 MediaPost CommunicationsFor decades, the rule of thumb was that advertising on English-language TV needed to be in English, and advertising on Spanish-language TV needed to be in ...

Want To Target Millennial Males Via Advertising? Use Artificial Intelligence! ForbesMillennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike's Hard ...

Amazon advertising: Here’s how you can refine your strategy Marketing LandUnless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has ...

Unilever to pick 'trusted publishers' for digital advertising ReutersLONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...

How measurable is online advertising? Science DailyNew research sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the 'gold standard' of large-scale ...

Facebook tightens up rules for political advertisers The GuardianAdvertisers will be required to provide verifiable public contact details before they can run political campaigns on Facebook, the company has announced, in the ...

The Case for Investing in AI for Advertising Chief MarketerAI is ultimately here to improve people's lives both at work and at home, yet many organizations are still timid about investing in the technology.

Last stand for Berlin’s ageing concrete advertising pillars The GuardianGrassroots campaign hopes to save city's Litfaß columns from being destroyed by authorities.

Digital Advertising's Unlikely Giant Killer: Amazon ForbesIn 2019 it's clear that Amazon is finally getting serious about becoming a full-fledged advertising platform. It's the only company with the reach and resources to ...

People Have Lost The Plot Over This Raunchy Property Ad Video LADbibleWhen you think about property advertisements, you probably picture those run of the mill images of the kitchen, dining room and bedrooms to showcase the best ...

From podcast advertising to radio sponsorship, 2019 audio marketing trends The DrumIn recent years, audio advertising has been boosted by streaming services such as Spotify and SoundCloud, a surge in podcast popularity and a radio ...

How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries VarietyMotown Records was in a tough spot in the early '80s, but then came "The Big Chill" soundtrack, which revolutionized music and advertising.

BE Exclusive: 'Create with Google' comes to India; to work with advertising agencies for better creative sol.. ETBrandEquity.comSearch engine giant has brought its new offering 'Create with Google' to India. “The division works with advertising agencies, helping them to create better ...

Amazon Is Starting to Threaten Google's Online Advertising Supremacy Motley FoolIt's no secret that Amazon.com (NASDAQ:AMZN) has mastered the art of online sales to become the leader in the space. Not *content* to rest on its laurels, the ...

Taking A Small Ax To The Advertising Agency Business Model ForbesThe fracturing ad agency business has opened the way for new ways to generate high-volume, good-quality ideas and spots. Small Ax is one such company, ...

Stripe President John Collison on international expansion, advertising Business InsiderStripe's John Collison explains the way in which its payments tech is helping grow the entire internet economy.

Advertising Week Europe Briefing: Audio’s coming of age DigidayBoth the proliferation of smart speakers and the popularity of podcasts are pushing advertisers to think harder about audio. Advertisers are now seeing voice as ...

Advertising Trade Groups Are Creating a Coalition to Push for a Federal Data Privacy Law AdweekApril 9, 2019. Privacy For America plans to push for legislation that would create a Federal Trade Commission Data Protection Bureau. Illustration, Source: Getty ...

What 2019 holds for the advertising industry by Imad Jomaa Campaign Middle EastThe future of advertising in part depends on the world's pace in technological advancement. In order to keep up with the times, agencies and brands need to be ...

FCA sends a warning shot about financial advertising which must be 'fair, clear and not misleading' LexologyThe Financial Conduct Authority (FCA), the UK's financial services sector regulator) has sent a warning shot across the bows of UK authorised firms which are ...

Parties spent Rs 250 cr on programmatic advertising this poll season: Bhargav Patel, IQM Exchange4MediaIQM Corporation's CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information ...

Opinion: Why the Droga5 acquisition is a good thing for advertising AdAge.comThe Accenture-Droga5 marriage has made waves and may alter the scene, but it doesn't represent a future devoid of ad agencies.

Vidoomy Starts a Revolution With Completely Interactive Video Advertising MarTech SeriesVidoomy, the media monetization platform with video advertising, launched its latest format in March 2019, allowing total interactivity between the video ...

Mobile advertisement company Carvertise is expanding to the DC area Technical.lyThe Wilmington, Del.-based company pays everyday car drivers to ride around with advertisements and brand messages on their vehicles. It's active in 27 states ...

Radio is the preferred advertising media for political parties for the 2019 General Elections Business TodayAd insertion on the radio by political parties has increased by 14 per cent this election year, while ad insertion in print has decreased by 9 per cent and by 83 per ...

Why Fernando Machado is the most-loved CMO in advertising DigidayFernando Machado, the global chief marketing officer of Burger King, had an idea. It was to create a limited edition of the company's Whopper burger, marketed ...

Armenian law to penalize companies for advertising unlicensed financial services Arka News AgencyYEREVAN, April 19. /ARKA/. By a vote of 86 to 0 and 2 abstentions Armenia's National Assembly passed today in the first reading a bill on making a set of ...

Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests The InterceptFor example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.

3 Lessons Learned From My First Month Working in Advertising AdweekHenry Ford said that “anyone who stops learning is old, whether 20 or 80.” This concept is especially relevant to people working in the advertising world where ...

Snapchat ramps up advertising and vows to be better at privacy than Facebook CNNLos Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...

On Reddit, brands choose when to start—and end—the conversation AdAge.comWhen Garrett Gillas started running Reddit ads for Stackery, a cloud computing *service*, the comments appeared quickly and often. They ranged from irrelevant ...

Tribeos Demos Bitcoin Cash-Powered Digital Advertising Marketplace Bitcoin NewsOn April 3, the digital advertising marketplace Tribeos published a demonstration of software application that utilizes the Bitcoin Cash (BCH) network.

Retail Briefing: Walmart is bulking up its advertising business DigidayYou can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Walmart's next move in remaking its image in the ...

Fixed fees advertising in real estate ads questioned Law TimesReal estate lawyers continue to advertise fixed-fee services with exceptions, despite tighter restrictions passed by the Law Society of Ontario less than two years ...

Brands pour money into Amazon Advertising AdNewsAmazon more than doubled its ad revenue, says Magna in its latest estimates and forecasts on US media owners' net advertising revenues.

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