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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

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What the World Would Look Like Scrubbed Free of Advertising
“I erase advertising like the plugin does in our browsers,” Higuera says. Advertisers spend $29 billion a year plastering highways, train stations, and other public spaces with ads. Higuera had mostly tuned them out until one day several years ago when ...


Mozilla suspends advertising on Facebook after Cambridge Analytica scandal
The Mozilla Foundation, maker of the Firefox web browser, has announced it plans to suspend all advertising activities on Facebook. The move comes in the wake of the Cambridge Analytica scandal, which has embroiled the popular social networking site ...
Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In AdvertisingAdExchanger
Mozilla pulls advertising from FacebookBetaNews
After the Cambridge Analytica scandal, advertisers rethink Facebook dataDigiday
British GQ -New York Times -The Guardian -Facebook Newsroom
all 7,268 news articles »


Mozilla stops advertising on Facebook, citing data privacy
Mozilla, the nonprofit developer behind the popular Firefox browser, will no longer advertise on Facebook. "Mozilla is pressing pause on our Facebook advertising," Chief Operating Officer Denelle Dixon wrote in a blog post on Wednesday. She explained ...
Mozilla pulls Facebook advertising after Cambridge Analytica scandalZDNet
Mozilla Suspends Facebook Advertising Amid Cambridge Analytica ScandalHuffPost
Firefox maker Mozilla to stop Facebook advertising because of data scandalUSA TODAY

all 25 news articles »

The Economist

To understand digital advertising, study its algorithms
The Economist
ALAN MISLOVE studies algorithms. Recently, his research at Northeastern University, in Boston, has shown that Facebook's software was leaking users' phone numbers to advertisers. He has also found new ways to audit that same software for racial bias ...

Google Sees Future Of Advertising In Blockchain
Google's most senior advertising executive revealed that the company is looking into incorporating blockchain, but there are no official announcements at this time. “This is a research topic, so I don't have anything super-definitive to say. We have a ...
Google is 'actively looking' at how it can use blockchain technology, its head of advertising saysCNBC
The Google News Initiative: Building a stronger future for news - Google BlogGoogle Blog
Introducing Subscribe with Google - Google BlogGoogle Blog
TechCrunch -YouTube -Reuters
all 581 news articles »

Winston-Salem Chronicle

Winston-Salem to vote on bringing fair advertising in-house
Winston-Salem Chronicle
Next week, the Winston-Salem City Council will again consider having city staff do Dixie Classic Fair advertising after diversity concerns were raised about the firm that's been doing it for the last six years. Wildfire LLC, which has been doing ...


5 Stages in Addressing #TimesUp Advertising
First of all, a moment of pause that there are 180 women with C-level titles in advertising. Praise be. Then another nod of affirmation that they joined forces to declare #TimesUp for harassment and inequality in advertising. Those who speak truth to ...

and more »

PDN Online

What Advertising Clients Want Now
PDN Online
“People aren't hiring you to create great pictures, but to get results,” advertising photographer John Keatley told PDN. In today's rapidly changing advertising market, the photographers who have the advantage in landing jobs are able to demonstrate an ...

Naked Security

Mozilla stops Facebook advertising, demands privacy changes
Naked Security
The advertising pause is a largely symbolic act – Mozilla's spend on the network is unlikely to register on Facebook's radar next to large clients – but it does raise the tricky issue of the conditions under which the organisation might feel able to ...

and more »


Blockchain-Powered Global Digital Advertising Platform - AdRealm - Receives Investment from Top Tier Investors
PR Newswire (press release)
SINGAPORE, March 21, 2018 /PRNewswire/ -- AdRealm, a global digital advertising ecosystem driven by blockchain technology, has received funding from multiple top tier investment institutions. According to AdRealm, investors include Jian Sun from JLAB ...
Blockchain-Powered Global Digital Advertising Platform - AdRealm ...Markets Insider

all 1 news articles »
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Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Make Your Business Cards Work

What's the cheapest, most under-used marketing tool you have?The answer's... Read More

What?s the Score?

You may be aware that in a basketball game the... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More