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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Television is 94.6% of video advertising informitvTelevision accounted for 94.6% of video advertising in the United Kingdom in 2018, down only a fraction from 95% the previous year. Put another way, only a ...

Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness Search Engine JournalLearn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .

Amazon's Next Move to Boost Its Advertising Business Motley FoolAmazon's (NASDAQ:AMZN) advertising business had a stellar 2018, more than doubling year over year to reach about $10 billion. Analysts don't expect much ...

‘With evolving consumer demand, role of advertising has altered dynamically’ BusinessLineChanging consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are ...

Asia’s AnyMind pulls in another $8M and expands into outdoor advertising TechCrunchAsia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals.

Former intern leads Canton advertising agency on growth path Crain's Cleveland BusinessFrom Crain's Akron Business: When Jeff LeBeau started working at WRL Advertising in Canton in 2006, he was an intern attending the University of Akron.

Blockbuster partnership: Embedded advertising helps Bollywood earn big The Financial ExpressIn-film placements helping movie production houses recover costs, while also adding to the pre-release buzz.

Advertising Week Europe Briefing: Audio’s coming of age DigidayBoth the proliferation of smart speakers and the popularity of podcasts are pushing advertisers to think harder about audio. Advertisers are now seeing voice as ...

British advertising guru is calling for Google and Facebook to be broken up Daily MailOne of Britain's most influential advertising gurus has called for internet giants to be broken up, accusing them of 'sucking money out' of the economy and ...

UK advertising powers ahead as exports hit £6.9bn The DrumBritain's stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.

In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social Social Media TodayA report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native ...

Amazon doubles down on TV advertising Marketing WeekAmazon is now TV's third-biggest spender, with total TV ad revenue reaching £5.11bn in 2018 thanks to increased investment from online businesses.

DDB introduces a new visual identity ETBrandEquity.comDDB is doubling down on the values that Doyle Dane and Bernbach founded the agency on – creativity and humanity.

Google fined €1.49bn by EU for advertising violations The GuardianGoogle has been fined €1.5bn (£1.3bn) by the EU for abusing its monopoly in online advertising, bringing the total cost of punishments imposed on the search ...

Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away ForbesFor anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...

SheSays celebrates mums in advertising with card collection CampaignLiveMother's Day cards were created by women from a variety of backgrounds.

Our View: Stop the tax on advertising Napa Valley RegisterThis may seem like an arcane tax issue, but it affects every one of you in some way every day. Please let our lawmakers know that they should not look.

Ad Fraud Biggest Setback in Growth of Digital Advertising: Mobvista DATAQUESTMobvista is trying to produce the best practices for identifying and reporting ad fraud and leveraging technology like machine learning to fight fraud.

Purpose advertising: The best an ad can be? Aljazeera.comAn insight into the world of advertising and the challenge of striking a balance between purpose and profit.

Clever Advertising Creatively Encourages Denver to Conserve Water My Modern MetSukle, a creative agency in Colorado, created a series of clever advertising campaigns that encouraged the people of Denver to conserve water.

Hardware Stores Find "True Value" In Hyper-Local Advertising ForbesTrue Value Company is embracing a “marketing-as-a-*service*” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to ...

A Few Pioneering Women Every Advertising Industry Pro Should Know ForbesAs we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...

Will advertisers ever learn from YouTube advertising scandals? EconsultancyContinued YouTube scandals beg the question whether greater introspection on the part of advertisers is warranted when their ads appear next to problematic ...

MannKind - Afrezza Scripts Still Flat Despite Advertising Seeking AlphaAfrezza scripts essentially flat week over week. MannKind 2019 advertising campaign has been active for 10 weeks. A request for more authorized shares at the ...

Teikametrics adds hourly bidding optimization for Amazon advertising Search Engine LandBoston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...

Re: No more infant formula advertising in The BMJ The BMJThis comes across as an arbitrary, irrational and knee-jerk action. Why exactly have these adverts been banned? I agree that the use of formula milk should be ...

Advertising watchdog rules fake autism 'cure' adverts must stop BBC NewsAdvertising watchdog the Advertising Standards Authority (ASA) has ordered 150 homeopaths operating in the UK to stop claiming they can cure autism.

Google, Facebook Projected to Make $176 Billion From Advertising in 2019 Al-BawabaWARC, the international marketing intelligence *service*, has found that of the $590.4bn spent on advertising worldwide last year, $144.6bn (24.5%) went to the ...

The show goes on for in-cinema advertising: Brands use power of big screen Business StandardThe siren call of digital media had led many to believe that the era of in-cinema advertising was well and truly over. However, two reports launched in the course ...

Sam Ehlinger noticed maroon advertising at Austin airport NewsWest9.comTexas Longhorns quarterback Sam Ehlinger made an interesting observation upon returning from Spring Break.

Computer Generated Models: Intellectual Property and Advertising Risks | New York Law Journal Law.comVirtual models and influencers may function as trademarks as works of visual art as likenesses of real people or as combinations of all three raising new issues ...

Snapchat's private market thrills brands but not publishers AdAge.comSnapchat's new private ad marketplace gives the benefits of automation while ensuring brand safety for advertisers, but publishers say it hasn't helped them.

Does ‘woke’ advertising need a wakeup call? YourStory.comWhat happens when brands want to be 'woke' in India, in an economy where 11 percent of the youth are highly conservative and 37 percent of them are ...

YouTube Facing Lawsuit That Alleges Toy Unboxing Videos Are “Abusive Advertising Practices” Aimed At Children TubefilterA Brazilian lawsuit filed against YouTube's owner Google is raising questions about whether toy unboxing videos are manipulating kids — and whether similar ...

Facebook is creating a new advertising portal for housing, employment and credit advertisers and will remove 'hundreds' of targeting options Business InsiderFacebook has faced backlash from civil rights groups like the National Fair Housing Alliance (NFHA) and American Civil Liberties Union (ACLU) that its platform ...

Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon ForbesThe blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...

No more infant formula advertising in The BMJ The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1279 (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279. Article · Related *content* · Metrics ...

3 ways to lower your Amazon advertising ACoS Search Engine LandAmazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...

The future of native advertising is mobile The DrumNative advertising's ability to blend in with an end-user's *content* experience has made it extremely popular with brands. In fact, it's so popular that native made ...

Advertising Week Europe briefing: Broadcasters slowly unite against platform threats DigidayAt Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.

DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ Search Engine LandDuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...

Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble The RegisterUK phone-slinger The Carphone Warehouse has received a slap on the wrist from the Brit advertising watchdog after an offer proved a tad too popular.

New Zealand shooting: Facebook faces advertising boycott over live-stream CBS NewsTwo business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...

Facebook Announces 'Facebook Showcase' Premium Video Advertising Option Social Media TodayWhile Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...

Digital out-of-home advertising is fracturing into many channels MarTech TodayDigital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.

The definitive guide to what’s in and out at Advertising Week Europe 2019 DigidayAdvertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...

This Tool Helps Marketers & Advertisers to Track Traffic Quality Search Engine JournalThis is a sponsored post written by Finteza. The opinions expressed in this article are the sponsor's own. When online advertising replaced traditional ...

Seen and heard: Geo-tagging, elections boost out of home advertising Business StandardOut of home (OOH) advertising may well count as a relic in the age of digital media. And yet, innovative repackaging coupled with data-driven usage and an ...

Facebook is going to stop letting advertisers target by race, gender, or age MIT Technology ReviewThe firm spent $5 million yesterday settling three cases that claimed Facebook's practices allowed employers to illegally exclude women from being served ads ...

Is Content Marketing Advertising? Social Media TodayThis seems like a simple question to answer, right? But the answer boils down to who you ask and how you define *content* marketing. Zara Curtis, Director of ...

NBCUniversal, Sky team up to expand global advertising product Reuters(Reuters) - Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, ...

Has the Native Advertising Market Matured? eMarketerThe typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...

Advertising fraud: Biggest Setback in growth of digital advertising, says Mobvista The Asian AgeAd fraud is a modern-day epidemic globally and the fact is that there is no single way to tackle the menace of it.

Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order] Live Law'The settled position in law is clear i.e. while puffery is permitted, disparagement and denigration is not'.

Digital advertising fraud ecosystem stirs up a $1.63-billion scam Business StandardRead more about Digital advertising fraud ecosystem stirs up a $1.63-billion scam on Business Standard. Online deception threatens to jeopardise the digital ...

Visit Southern West Virginia wins three advertising awards Beckley Register-HeraldVisit Southern West Virginia won several awards at the end of February at the 2018 American Advertising Awards (ADDY) ceremony at the Mardi Gras Casino ...

Big Companies Freezing Their Advertising On YouTube Because Of Controversial Comments ForbesThere's a large number of videos on YouTube available to literary everyone, featuring the likes of children, mostly girls under the age of 13, practising ...

Milan fashion houses are hitting the wrong advertising note | Opinion Miami HeraldMilan fashion houses are finding that their dramatic styles and remarkable statements are looking threadbare. A recent Gucci advertisement for a blackface tunic ...

Kazerman Tapped for Advanced Advertising Post at Discovery Broadcasting & CableKeith Kazerman has been promoted to executive VP, digital sales, advanced advertising and research.

You're being used to steal $50 billion in digital advertising Fast CompanyA new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.

What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising. ForbesThe article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.

The Lion's Share Fund partners with JCDecaux, the number one outdoor advertising company worldwide UNDPJCDecaux, the number one outdoor advertising company worldwide, is to join The Lion's Share Fund, a unique initiative raising much-needed funds to support ...

Global Location-based Search and Advertising Market : Outlooks, Research,Trends and Forecast To 2019 Biz News MediaGlobal Location-based Search and Advertising Market 2019 delivers practical and reasonable intellect of economy which comprises the essential trends and ...

Do Ryan ToysReview and other YouTube unboxing videos exploit children? Vox.comThis January, the public prosecutor's office in São Paulo, Brazil, announced it was suing Google, accusing its video-sharing platform YouTube of “engaging in ...

The push and pull of travel advertising PhocusWireThe travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...

Google Fined 1.49 Billion Euros by EU For Unfair Advertising Rules, Third Penalty in as Many Years News18The European Commission, which said the fine accounted for 1.29 percent of Google's turnover in 2018, said in a statement that the anti-competitive practices ...

Congress Moves to Ban Discriminatory Advertising on Social Media NextgovLawmakers also introduced bills to help both vets and the larger U.S. workforce navigate an increasingly tech-centric job market.

Ad fraud scam drains your phone battery and lets advertisers make money by running hidden video ads Daily MailA new report has uncovered a massive advertising fraud scheme that let made scammers serious cash, fooled marketing companies and killed users' ...

Advertisers say Facebook outage led to 'chaos' in buying AdAge.comFacebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...

Advertising effectiveness vs. efficiency: what is important? RaconteurFocusing on short-term wins has led to a growing efficiency bubble, leaving long-term advertising effectiveness by the wayside.

The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth ForbesThere's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...

Herrmann Advertising | Branding | Technology celebrating 40 years! Eye On AnnapolisSome say Spring is the season filled with inspiration and vision. That was certainly the case back in 1979 when Judi Herrmann founded Herrmann Advertising |

U.S. lawsuit on hotels' internet advertising moves forward ReutersA federal judge on Thursday rebuffed a request by hotel chains including Hyatt Hotels Corp, Marriott International Inc and Wyndham Hotel Group to throw out a ...

WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport World Health OrganizationWHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...

Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain CointelegraphSponsored. Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have ...

Google Fined $1.7 Billion Over Advertising Market Abuse BloombergQuintAlphabet Inc.'s Google was fined 1.49 billion euros ($1.7 billion) by the European Union for thwarting advertising rivals in what is likely EU antitrust chief ...

Duncan Garner: Good on advertisers pulling ads from Facebook NewshubOPINION: How on Earth does Facebook, Youtube and the like get away with publishing such heinous and offensive *content* like the killing of 50 people?

The fine print: Impactful versus misleading advertising Forbes IndiaWhile these two terms, 'impactful' and 'misleading', may seem to have diametrically opposite effects on the consumer, it may surprise many that these words ...

Martin Sorrell: Amazon's advertising business will be worth $100bn CampaignLiveAdvertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.

15 Classic Campaigns From African-American Creatives That Helped Shape Advertising AdweekConversations surrounding diversity and inclusion—or, more pointedly, the lack thereof—have become a regular occurrence in the ad industry. Unfortunately ...

The advertising industry has a diversity problem – apprenticeships can help The GuardianIt's really important that our workforce reflects the kind of people that we're advertising to, says Sue Frogley, UK chief executive of Publicis Media.

McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity AdweekWhen you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...

Advertising Spend Decreased In Italy In January: Nielsen | ESM Magazine ESM - The European Supermarket MagazineAdvertising investment in the food sector increased by 4.9% in Italy in January, compared to the same month last year, reports news portal affaritaliani.it, based ...

Some advertisers are quitting Facebook, chiding the company's 'despicable business model' CNBCSome businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.

Battling Bans, China’s Huawei Goes on an Advertising Offensive The Wall Street JournalAs a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...

How streaming impacts digital advertising and consumer entertainment TechRepublicStreaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.

Goal celebration goes wrong as J-League striker misjudges drop behind advertising board – video The GuardianBrazilian striker Anderson Lopes almost injured himself while celebrating his goal for J-League side Consadole in their opening match of the season. Lopes ...

Fixing Advertising’s Diversity Problem Shouldn’t Fall to Minorities AdweekDiversity is not hiring a person of color or a female executive to save a predominantly white company from public backlash. Diversity is not recruiting culture ...

Is television advertising entering full recession? Telegraph.co.ukIt's Advertising Week Europe, when the good men and women of adland gather in London to imbibe of such exhilarating discussions as “How to grow like a ...

Can the 'New' Facebook Hold On to Advertising Dominance? BloombergBrian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company's advertising ...

UK ASA bans gambling advertisement for advertising gambling CalvinAyre.comIt's unfathomable that a gambling company could create an advertisement to promote gambling. The nerve of some people! However, that's exactly what has ...

Government departments to pull YouTube advertising amid sexualisation of children TVNZGovernment departments have been told to pull all advertising from YouTube, after it was revealed paedophiles are sexualising children on the website.

Calling time on formula milk adverts The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1200 (Published 18 March 2019) Cite this as: BMJ 2019;364:l1200. Article · Related *content* · Metrics ...

George P. Kell, a retired advertising agency copy director and outdoorsman, dies Baltimore SunGeorge P. Kell, a retired advertising agency copy director who earlier held posts with Project HOPE and a Washington, D.C., hospital, died March 16 from ...

These are the problems holding CTV advertising back The DrumWe all know the benefits of advertising on connected TV: more cross-platform data means better targeting, addressability leads to higher conversion, digitization ...

If Tucker Carlson Keeps Hemorrhaging Advertisers He Might Soon Be Down to Just 'My Pillow' EsquireThe advertiser boycott of Fox News' Tucker Carlson has cost his show almost all of its major sponsors and forced Fox to advertise its own programming during ...

WHO calls for more action to protect children from online junk food advertising The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1221 (Published 15 March 2019) Cite this as: BMJ 2019;364:l1221. Article · Related *content* · Metrics ...

Snap to drug advertisers: We're the friendlier social network CNBCTo win big pharmaceutical advertisers, Snap is positioning itself as a friendlier social network than Facebook and Twitter.

For The First Time, Digital Advertising Will Surpass Traditional Ad Spending WBURTotal digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.

At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list. Business InsiderTucker Carlson is embroiled in controversy yet again after the progressive media watchdog Media Matters released recordings of his calls into the shock-jock ...

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