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Will the Online Quiz Make the Old Fashioned Printed Quiz Obsolete?

Q. Can you tell me the benefits of publishing an online quiz versus a printed one?A. Well, the first benefit of publishing an online quiz that comes to mind is the fact that it's an outstanding way to drive traffic to your web site. People love quizzes and they take... Read More

You Have to Spend Money to Earn Money

It surprises me that many people fail to grasp this concept as they first set out to start their own businesses. Thanks to the power of the Internet, anyone who has a computer and an Internet connection can now START their own online businesses with little investment. However, generally speaking,... Read More

Working With Affiliate Programs

Everywhere you look you see affiliate program offers forevery product or service that you can think of. Some havefully automated systems that sell high volumes of hardproducts all over the world. In case you don't know, "hard"products are those that you can touch...unlike an ebook ordownloadable web template. Many affiliate... Read More

How to Booost Your Affiliate Commissions by almost 30%

Affiliate marketing is one tough business. Everyone online today is looking to make or save money in any way they can. In the good old days when internet marketing was in its infancy, most of the people who clicked on your affiliate links used to purchase without a... Read More

Popup Killers - Not just killing that Popup but also your Revenue!

With the increased use of popups on sites - when you enter,when you leave, while you are there - Popup killers (orstoppers) are all the rage. Companies use Popup killers as a marketing tool forfrustrated webusers - they kill the Popup, the webuser usestheir service be it as an... Read More

Affiliate Programs... Whos Really Making The Money?

There will be a million and one affiliates out there who will tell you that the affiliate program they promote is going to be the best one for you.But have you considered who is really making the money and who gains the most out of affiliate programs.Let's take a step... Read More

Affiliate Marketing What Is It And Why Use It?

Affiliate Marketing is having Affiliates do your Marketing for you. What I mean by Affiliate is someone who tells people about your product/service and you pay them for a desired response, such as a purchase.Affiliate Marketing is one of the best ways to get the word out about your product/service.The... Read More

How To Create A Lifetime Income With Affiliate Programs By Changing Your Focus!

"How To Create A Lifetime Income With Affiliate Programs By Changing Your Focus!" An often overlooked strategy that could maximize your affiliate earnings by Mark Meyers Most people join an affiliate program so that they will make some money by referring people to the products and services of the... Read More

Two Quick Ways to Make Your Copy of Merchants Data Feed Different From All Other Affiliates

Product data feeds are really popular among affiliates because they can help produce thousands of product pages quickly and easily. Such pages can be used to drive highly targeted search engine traffic looking specifically for those products. But there is a big problem.The problem with data feeds is the fact... Read More

Affiliate Programs

Are you having trouble creating new product offerings from scratch? Maybe you're not a natural writer or you're unsure of a topic? Or maybe you'd just like a shortcut to some reliable revenue? Not to worry, help is here. And even if you're not stuck creating your own intellectual property,... Read More

In The News:

Mobile Leads Affiliate Revenue, Clicks Rise In Q3 2018 12/28/2018 MediaPost CommunicationsAffiliate marketers did well during the third quarter of 2018, increasing revenue by 35% year-over-year. That data comes from Acceleration Partners, a global ...

Create Passive Income with Revenue Share Forex Affiliate Programs FXDailyReport.comDo you want to create lifetime passive income? One of the methods to create this kind of income is using of revenue share Forex affiliate programs. This is a very ...

How to Create Your First Affiliate Campaign and Join the Best Program newsBTCAffiliate marketing is the best way for young, hardworking people to build sustainable passive income streams. It's the best combination of a freelancer and ...

Union Report: NEA and Its State Affiliates Are a $1.62 Billion Enterprise. Here's a Breakdown of Their Membership and Finances The 74Mike Antonucci's Union Report appears Wednesdays; see the full archive What if I told you there was a corporation with franchises in every state — and one ...

What to Expect in Affiliate Marketing in 2019 Business 2 Community2018 was quite a year to remember (or forget, depending on your sentiments). In the world of affiliate marketing, 2018 saw a new level of maturity in this ...

Esports Entertainment Group Signs Affiliate Marketing Agreement with GOLeague, An International Esports League and Community NasdaqBIRKIRKARA, Malta, Jan. 17, 2019-- Esports Entertainment Group, Inc., a licensed online gambling company with a specific focus on esports wagering.

TEGNA (TGNA) and ABC Extend Multi-Year Affiliate Agreement NasdaqTEGNA TGNA recently renewed its multi-year deal with Disney DIS owned ABC Entertainment. The deal covers all ABC-affiliated stations that TEGNA owns and ...

Use Pruvo to score lower hotel prices after you book CNETThis easy and effective *service* costs nothing to use, and it really can save you money.

United Way Affiliates In Michigan, Northwest Will Merge The NonProfit TimesTwo small United Way affiliates along the Washington-Oregon border will merge and another in Michigan will combine with a larger affiliate. United Way of ...

Cleo Comes From Urban One Radio & Television Business ReportIn comments made August 8, 2018 during Urban One's second-quarter earnings call, company President/CEO Alfred C. Liggins III announced that the owner of ...

Affiliate marketing trends - the future looks bright! AffiliateINSIDERStaying on top of affiliate marketing trends is a full time job. If you want to maximise your ROI and stand out against your competitors, you need to be ready to ...

How the Epic Games Store compares to Steam right now PC GamerOrigin and Battle.net are nice enough vacation spots, but for over a decade, Steam has been PC gaming's de facto hub town. Valve has left us wanting at times, ...

Zacks Investment Research Upgrades Twenty-First Century Fox (FOXA) to Buy Fairfield CurrentTwenty-First Century Fox (NASDAQ:FOXA) was upgraded by Zacks Investment Research from a “hold” rating to a “buy” rating in a report released on Friday.

12 cleaning products and tools hotel housekeepers can't live without Today ShowFor hotel housekeepers, cleaning is much more than a chore: It's a career. In just one shift, they can clean more rooms than the average person cleans in a ...

CPA Vs Revenue Share in Forex Affiliate Program, Which is the Best ? FXDailyReport.comReputable forex brokers have created affiliates programs in exchange for quality leads. Forex affiliates gets to earn commission for every successful lead that ...

Retail Briefing: Retailers are trying to loosen Amazon’s grip on affiliate revenue DigidayAs customer acquisition costs through Facebook and Google rise, retailers are turning to publishers for help. Affiliate partnerships with publishers is becoming ...

The NBA 2K League Is Ready to Go Coast to Coast … to Coast OZYRiding a wave of expansion from 17 to 21 franchises, the NBA 2K League has no intentions of resting on its laurels.

Why Seven West Media CEO Tim Worner needs more Airtaskers The Australian Financial ReviewSeven West Media can be its own proof case of the marketing power of so-called old media while setting itself up for a digital future. Chief executive Tim Worner ...

Amazon oneTag – Using it to Earn More Affiliate Revenue? Search Engine JournalSome time ago Amazon released a JavaScript called oneTag. It helps affiliates see granular sales data and monetize international traffic. This isn't a new ...

Apple Stock: App Store Could Be 'Next Shoe To Drop' Investor's Business DailyApple's business woes might not end with slowing iPhone sales. The App Store could be "the next shoe to drop" for Apple stock, a Wall Street analyst says.

The best MLK Day sales 2019 Today ShowThese are the best Martin Luther King Jr. Day sales of 2019. Find great deals on bedding, rugs, sweaters and more.

Viacom Cl B (VIAB) Shareholder Lipe & Dalton Raised Its Holding; As Amazon Com (AMZN) Stock Declined, Valiant Capital Management LP Decreased by $11.22 Million Its Position The Hi New UlmLipe & Dalton increased its stake in Viacom Inc Cl B (VIAB) by 41.21% based on its latest 2018Q3 regulatory filing with the SEC. Lipe & Dalton bought 17,092 ...

Pfizer (PFE) Stock Rose While Jacobs & Co Cut by $369,028 Its Position; Centre Asset Management Holding in Viacom (VIAB) Raised by $820,380 as Share Value Rose The Yomi BlogCentre Asset Management Llc increased its stake in Viacom Inc (VIAB) by 12.22% based on its latest 2018Q3 regulatory filing with the SEC. Centre Asset ...

Water Island Capital Has Trimmed Its Cbs New (CBS) Holding by $726,465; Valuation Declined; Cerner (CERN) Share Price Declined While Clifford Swan Investment Counsel Lowered by $300,480 Its Stake The FinHeadLinesWater Island Capital Llc decreased its stake in Cbs Corp New (CBS) by 14.16% based on its latest 2018Q3 regulatory filing with the SEC. Water Island Capital ...

Our top 5 picks from Wayfair's winter clearance sale Today ShowHome goods retailer Wayfair is hosting a huge January clearance sale with deals on everything from bedding and furniture to home decor. So, if you are trying to ...

8 Reasons Why Small Businesses Should Use Affiliate Marketing Business.comMarketing is no longer what you say to your customers, it's what your customers say to one another about your small business. One simple way to get more ...

“Mind The Gap!” – The life and times of a man on the move Episode 29 FinanceFeedsPrime of prime or retail? Trading experience intended to lose or gain, the burrito-based future of FX, and the Eurostar about to become a one-way street.

The 2 most popular Xbox One consoles are on sale at Amazon and Walmart for close to their Black Friday prices Business InsiderThe Xbox One S Minecraft bundle and Xbox One X are on sale at close to their Black Friday and Cyber Monday prices.

Apple’s plans to cut apps out of its affiliate program may shut down independent iOS news sites The VergeToday, Apple announced that it plans to remove apps and in-app purchases from its iTunes Affiliate Program by October 1st, depriving independent news sites ...

Alibaba Group Hldg LTD (BABA) Stock Price Declined While Boussard & Gavaudan Investment Management Llp Has Cut by $51.66 Million Its Stake; As Cardinal Health (Call) (CAH) Market Value Rose, Continental Advisors Has Raised by $810,000 Its Holding The Yomi BlogBoussard & Gavaudan Investment Management Llp decreased its stake in Alibaba Group Hldg Ltd (BABA) by 2.43% based on its latest 2018Q3 regulatory filing ...

Top 10 Affiliate Programs to Increase Your Revenue in 2018 Business 2 CommunityIf you're either in the business of e-commerce or lead generation and you're not taking advantage of affiliate marketing, you're missing out on one of the best ...

CBS 3Q Profit Rises on Digital Subscriptions, Affiliate Fees VarietyCBS said third-quarter profit rose largely on strength in revenue from affiliate and subscription fees, a testament to the company's ongoing efforts to find sources ...

Critical Survey: MGM Growth Properties (NYSE:MGP) vs. InfraREIT (HIFR) Fairfield CurrentMGM Growth Properties (NYSE:MGP) and InfraREIT (NYSE:HIFR) are both finance companies, but which is the better business? We will compare the two ...

RG Niederhoffer Capital Management Has Trimmed Its Stake in Adobe Systems (ADBE) by $810,000; As Viacom New Cl B (VIAB) Valuation Rose, Parametric Portfolio Associates Has Decreased Position The MoveefyR-G Niederhoffer Capital Management Inc decreased its stake in Adobe Systems Inc (ADBE) by 73.17% based on its latest 2018Q3 regulatory filing with the ...

Global Aluminum Hydroxide Market 2018: Manufacturers, Regions, Type and Application, Forecast to 2055 Current News MagazineGlobal Aluminum Hydroxide Market is inclusive research report created through wide primary research (inputs from industry experts, companies, industries, ...

Easy meal-prep recipes: Healthier chicken Parm, bacon-fried Brussels sprouts Today ShowMake meal prep quick and healthy with lightened up chicken parm and turkey bacon Brussels sprouts, plus expert tips to make prepping easy.

ZEEL reduces price of family pack bouquet by six rupees TelevisionPostMUMBAI: TV broadcast major ZEE has revised the price of its Zee Family Pack and ZEE All-in-One pack. The Zee Family Pack's price has been reduced by Rs 6 ...

Comcast Sky Strategy A Mystery As Analysts Eye Content, Streaming Investor's Business DailyWall Street is still waiting to hear what Comcast plans to do with Sky, its prize from a bruising takeover battle versus Walt Disney. Whether its plans for Sky will ...

Holder Deprince Race & Zollo Lifted Kla (KLAC) Position; Robeco Institutional Asset Management Increases Position in Cbs New (CBS) D MinuteDeprince Race & Zollo Inc increased its stake in Kla (KLAC) by 16.66% based on its latest 2018Q3 regulatory filing with the SEC. Deprince Race & Zollo Inc ...

‘Reporting is a struggle’: To grow commerce revenue, publishers have spend time, money to manage the data DigidayWhen Manish Nag joined New York Media as its first head of data in April, one of his top priorities was building a database to manage all the affiliate commerce ...

Marie Claire wants its fashion editors to drive e-commerce revenue DigidayMarie Claire has launched Marie Claire Edit, an aggregator site where readers can shop from retail partners like Selfridges, Gucci, Prada, Net-a-Porter and ...

Princeton study finds very few affiliate marketers make required disclosures on YouTube and Pinterest TechCrunchConvincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers ...

Twitch Adds New Affiliate Link, Merch Integrations To Help Creators Earn More Money TubefilterTwitch streamers now have several added tools to help them boost monetization, the platform unveiled this weekend at its annual TwitchCon gathering.

Viacom forecasts growth rebound in U.S. ad sales, affiliate revenue ReutersViacom Inc , in tough merger talks with CBS Corp , said on Wednesday it expects a return to growth in domestic ad sales in the fourth quarter and from revenue ...

Viacom reports revenue below estimates on weak advertising sales CNBCViacom reported a 3.7 percent fall in quarterly revenue due to a drop in domestic advertising sales and fees it collects from cable TV operators.

Small Business Guide to Using Affiliate Programs Business News DailyWhen readers click on your affiliate links to products for sale, you and the seller both make money.

How to Build a Profitable Business Online by Selling Nothing EntrepreneurLearn three simple strategies to help you stack on more revenue without the headaches of fulfillment and customer support.

This Reese's chocolate bouquet is a great Valentine's Day gift Today ShowWalmart is selling Reese's candy bouquets and they're a great gift option for Valentine's Day.

Are affiliate marketing firms sacrificing growth to stay afloat? VCCircleA month ago, TechCircle took a closer look at the affiliate marketing industry and found that it had hit a rough patch.

Simple Affiliate Marketing Strategies to Supplement Your Income Business 2 CommunityThere's always more to do with the money you have on hand. It's even more apparent in a business setting. Budgets rule everything. If you blow your budget ...

InfraREIT Inc (HIFR) Short Interest Update Fairfield CurrentInfraREIT Inc (NYSE:HIFR) was the target of a significant decline in short interest in the month of December. As of December 14th, there was short interest ...

Meghan Markle steps out in a $35 maternity dress from H&M Today ShowThe Duchess of Sussex stepped out Wednesday in a charming cream-colored ensemble for her latest outing in London, donning what appears to be a piece ...

How does revenue work with YouTube, Twitch and Patreon PolygonYouTube has a mission: help make their creators money — but not exclusively through ads. At VidCon last week, the company announced a number of new ...

CBS Says Q1 Profit Rises on Advertising, Affiliate and Content Revenue VarietyCBS Corp. said first-quarter profit rose as revenue from advertising, *content* licensing and affiliate fees — its three main financial engines increased during the ...

Can A Strong Q4 Help Viacom Turn Around Its Core Business In Fiscal 2019? ForbesViacom recently announced a stronger-than-expected Q4, as both its earnings per share and revenues came in ahead of market expectations. The company's ...

Fiserv to Combine with First Data Corporation to Create Global Leader in Payments and FinTech Business WireFiserv and First Data Corporation announced a definitive merger agreement under which Fiserv will acquire First Data in an all-stock transaction.

Twitch Partners Feeling Burned After Affiliates Receive Features That Took Them Years To Earn KotakuThere are Twitch streamers, and then there are Twitch streamers. The platform has tiers: hobbyists, affiliates, and partners. The latter two titles must be earned ...

Affiliate marketing: the next wave of digital has come of age QriusAffiliate marketing is a key driver of the global digital economy, given its globalised reach, and ability to target clients. All you need to know.

Report: MGM Springfield casino a Massachusetts crime magnet CalvinAyre.comMassachusetts' newest casino is a crime magnet, at least, according to local police reports. On Thursday, Boston's local ABC television affiliate WCVB reported ...

Affiliate Marketing in 2018: What It Is and How You Can Get Started Business 2 CommunityWake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing ...

GrowLife, Inc. Launches Affiliate Program for Its Expanding E-Commerce Platform Designed to Engage Thought Leaders and Build Revenue Business WireGrowLife, Inc. (OTCQB: PHOT) (“GrowLife” or the “Company”), one of the nation's most recognized indoor cultivation product and *service* providers, toda.

How The Knot uses content to grow consumer revenue three ways DigidayCouples' wedding needs haven't changed much over the years. But as digital advertising has become harder to come by, wedding-focused publisher The Knot ...

Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites Business 2 CommunityGetting your products into people's hands and generating new sales is tough as a new ecommerce business. Aside from organic ecommerce SEO which can ...

What To Expect From Disney's Q4 Earnings ForbesDisney (NYSE: DIS) is scheduled to announce its fiscal fourth quarter results on Thursday, November 8. In Q3, the company's earnings per share and revenues ...

What Will Disney's Near-Term Revenue Growth Look Like? ForbesDisney (NYSE: DIS) had a mixed first half of the calendar year, despite solid gains in core segments – as both earnings per share and revenues came ahead of ...

Exclusive: FX and crypto affiliate group Investoo nets $18M of Revenue in 2017 Leaprate Forex Trading NewsM&A-focused Investoo Group has grown to become one of the largest lead generators and affiliates to FX and cryptocurrency brokers.

Phunware (PHUN) Announces Patent for Enterprise Branded Application Frameworks for Mobile and Other StreetInsider.comNews and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here.

In India, Amazon and Walmart face off against the country’s richest man VentureBeatAmazon and Walmart-owned Flipkart have a new rival to fight to win a slice of India's booming ecommerce market: Mukesh Ambani, the nation's richest man.

TuGo Launches Revenue-Generating Affiliate Program for Unlicensed Individuals and Organizations Financial PostRICHMOND, British Columbia — TuGo, one of Canada's top travel insurance providers, is pleased to announce the launch of TuGo's Affiliate Program.

How programmatic auctions are creeping into publishers’ commerce links DigidayIt was only a matter of time before publishers' commerce operations started to get a little more programmatic. Over the past year or so, a number of publishers, ...

Magazines Power Shop for E-Commerce Revenue This Holiday Season - Folio: Folio MagazineLast year's predictable flow of holiday gift guides and affiliate links from major media brands has become a downright tsunami of deal brokering in the weeks ...

Future buys Purch to boost US revenue DigidayThis week U.K. specialist publisher Future announced the purchase of technology platform and publisher Purch for $132.5 million (£101 million), marking ...

Crime Rises Dramatically in MGM Springfield Area VegasSlotsOnlineLocal police have released figures showing a significant increase in crime in and near the MGM Springfield Casino in Massachusetts.

Twenty-First Century Fox revenue beats as cable sees highest earnings ever ReutersTwenty-First Century Fox Inc's , the media and entertainment company controlled by Rupert Murdoch, reported quarterly revenue that beat analysts' estimate on ...

Best affiliate marketing programs of 2018 TechRadarHere are some great options for getting your website into the profit zone.

How DermStore’s focus on commerce content created $5 million in revenue in 2018 GlossyThough the affiliate marketing market size is small (around $7 billion) compared to search engine advertising, which is expected to hit $95 billion this year, some ...

Understanding the not-so-glamorous hidden gem of travel marketing PhocusWireAffiliate marketing is a blind spot for the travel industry.

Fox Boycott Push Faces Tough Reality: Ad Revenue Isn’t Essential BloombergActivists seeking an advertising boycott at Fox News face a conundrum: The network's main source of revenue comes from cable subscribers, making it harder to ...

Viacom expects revenue growth in 2019 MarketWatchViacom Inc. said it expects revenue to grow in the 2019 fiscal year as the company augments its pay-TV business with production and licensing fees from ...

Publishers say affiliates generate more revenue than other types of marketing ZDNetA recent survey points to a bright future for affiliate marketing and social engagement.

Disney sees Q3 year-over-year earnings growth, thanks partly to ESPN's affiliate revenue growth and Awful AnnouncingDisney's earnings calls have often featured questions about ESPN struggles. But not so much this time around, with ESPN seeing year-over-year growth.

What Is Affiliate Marketing? The Beginners Breakdown Business 2 CommunityAffiliate marketing has become huge in this day of age. Between social sites, and the popularity of blogging. Affiliates have various platforms to work from. In fact ...

Viacom Soars on Affiliate Revenue Forecast Multichannel NewsOn a day when the Dow Jones Industrial Average officially entered market correction territory, and despite disappointing revenue growth in its fiscal first quarter, ...

Think The Wirecutter invented affiliate revenue? Meet the mom who's been doing it since 2010 Nieman Journalism Lab at HarvardWhen The New York Times Co. acquired The Wirecutter for $30 million last fall, CEO Mark Thompson called its affiliate revenue–based business model — in ...

Here's what every major analyst said about Disney's earnings and its new streaming service CNBCDisney's better-than-expected earnings and upcoming streaming *service* have Wall Street glowing as the longtime media giant enters a whole new world of ...

Affiliate Marketing: Big Brands Weigh In On What's Next DMNHow brands like Uber, Lenovo, Hotels.com, and Autodesk are changing the way they think about affiliate marketing.

Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees Nieman Journalism Lab at HarvardAmazon is a powerful partner, but as book publishers have learned, it can also be a fickle one.

3 Ways Small Businesses Can Effortlessly Increase Their Bottom Line Forbes NowFor small businesses making under a million dollars a year, revenue growth is nearly always one of the primary concerns for founders. Getting over that ...

How to Set Affiliate Commission Rates Business 2 CommunityA question we overhear frequently from our new clients is where to start when setting up an affiliate marketing commission structure with their partners.

The Face Of Affiliate Marketing In India In The Upcoming Year 2019 Siliconindia.comMarketing is an ever-evolving sector. It is a field that welcomes new ways and means of promotion and growth with open arms. Every...

BuzzFeed dives further into commerce with BuzzFeed Reviews DigidayBuzzFeed took its first steps into commerce by focusing on relatable gift guides like “19 gifts only science geeks will fully appreciate,” and a few weeks ago, ...

PopSugar allegedly stole “millions” of Instagram influencers’ photos for affiliate link profits The VergePopSugar was accused of stealing the personal photos of style bloggers and micro-influencers, using them to generate their own affiliate-link commissions.

Twitch now has 27K+ Partners and 150K+ Affiliates making money from their videos TechCrunchTwitch today announced new metrics related to the growth of its game streaming *service*, including, most notably, that the number video creator Partners who ...

Cable Sees Uptick In Affiliate Fees, Broadcast Retrans Still Strong 07/24/2018 MediaPost CommunicationsWith national TV advertising remaining flat at best this year, analysts are concerned about lower affiliate revenues in the coming periods. MoffettNathanson ...

How Bustle plans to drive $3.5 million through commerce this year DigidayBustle's Meghan Muntean will speak at the Digiday Publishing Summit in Key Biscayne, Florida, next month. For information on how to attend or sponsor the ...

Apple Kills App Store Affiliate Program (and Developers Should Worry) Dice InsightsApple is killing its app store affiliate program, designed to incentivize websites into promoting apps. Now the company says it's better than outside influencers.

21st Century Fox Reports Full Year Income From Continuing Operations Attributable To 21st Century Fox Stockholders Of $4.48 Billion, A 49% Increase Over The Prior Year And Revenues Of $30.40 Billion, A 7% Increase Over The Prior Year PR NewswireNEW YORK, Aug. 8, 2018 /PRNewswire/ -- Full Year Highlights The Company's Disney / new "Fox" transactions unlocked enormous value for shareholders – the ...

Affiliate marketing finds its sweet spot in niche categories The Financial ExpressWhile affiliate marketing (coupons, price comparison and cashback sites) is a component that all e-commerce players are trying to drive in order to get more ...

Disney Earnings Jump Despite Cable Network Unit Decline Broadcasting & CableNet income rose 33% to $2.32 billion, $1.55 a share, from $1.75 billion $1.13 a share, a year ago. Revenue rose 12% to $14.3 billion. Related: Iger Sees More ...

How businesses can use affiliate marketing to boost revenue generation ZDNetOrganizations, both large and small, can use affiliate marketing platforms to drive online revenue and benefit from their online *content*.

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