What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:

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Business.com

5 Tips to Make PPC Advertising Work for Your Business
Business.com
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising ...


TNW

Why marketers should stop benchmarking CPC once and for all
TNW
CPC is highly relative to what industry you are in, too. For instance, PPC agency terms are going to cost a fortune in comparison to cheap ecommerce products. Advertisers simply wouldn't pay $40 a click for cheap ecommerce listings when their products ...


Rocks Digital (blog)

David Szetela to Speak on PPC Advertising and Artificial Intelligence at Rocks Digital 2018
Rocks Digital (blog)
David Szetela is Owner and CEO of digital advertising agency FMB Media, and one of the world's best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies ...


Business MattersBusiness Matters

What is PPC & how can it help your business?
Business MattersBusiness Matters
Have you ever been searching for something on Google and encountered ads at the top of the search engine results pages. If so, then you've stumbled across what us digital marketers call PPC advertising. Most businesses use it and those who don't, should.
8 Key Questions to Ask Before Hiring a PPC CompanyEntrepreneur

all 11 news articles »

PPC Land

Triton integrates IQM in the audio advertising marketplace
PPC Land
Triton announced this month the integration with IQM, a data solutions provider specialising in 'voter matching' for progressive politicians and causes. A DSP for politics and causes, that now has the Triton's audio advertising marketplace a2x available.


Online Advertising PPC Campaign Executives - Internship
Bizcommunity.com
setting up and managing online advertising campaigns including Google Adwords, Facebook, You Tube, twitter and Double Click; optimising campaigns towards the best performing platforms; managing campaign budgets, keyword pricing and daily spend ...


Search Engine Land

Improving PPC relevance with ZIP code-based geotargeting
Search Engine Land
If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC ...


Search Engine Land

SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home
Search Engine Land
Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Master SEO ... Is your PPC program behaving badly and blocking out perfectly acceptable traffic?
Google Online Security Blog: A secure web is here to stayGoogle Security Blog
Chromium Blog: Evolving Chrome's security indicatorsChromium Blog

all 51 news articles »

Vertical Measures (blog)

7 Red Flags to Search for in Your Google AdWords Account
Vertical Measures (blog)
Not only does it create clarity for optimizations, it gives Google clear direction on where and when to place your ads. Google is like a small child, it will do exactly what you tell it. Meaning, if you tell Google to run call only ads at midnight when ...

and more »

Search Engine Journal

Mobile-First Indexing & Advertising: Everything You Need to Know
Search Engine Journal
Big changes always seem to bring upheaval, fear, and hand-wringing. Such is the case with Google's switch to mobile-first indexing. What does it really mean? How does it affect advertising and PPC efforts? What's happening here? The good news is that ...

Google News
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7 Explosive Strategies to Maximize Your Google AdWords Campaigns

If you ever used Google AdWords to advertise your product... Read More

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in.... Read More

Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest... Read More

Adlink Success - A New Advertising Style From Google Adsense

There is a new advertising style from Google Adsense that... Read More

Adwords & Adsense: A Beginners Guide

The Mechanism First a brief glossary of terms: Adwords: The... Read More

Protect Your ClickBank Products from Online Theft

One of the biggest problems faced by ClickBank merchants is... Read More

AdWords Ads: To Syndicate or Not to Syndicate

When running ads on the AdWords network, one of the... Read More

You Wont Make Dollars If You Dont use AdSense

As the dust settles and the excitement caused by Google's... Read More

Profiting From Second Tier Pay Per Click Search Engines

Once you venture into the world of Pay Per Click... Read More

Improved PPC Marketing Performance from Time-Tested 80/20 Principle

As marketers and business owners, we're always looking for "the... Read More

Regarding the AdSense Update...

If you haven't yet got a Google AdSense account for... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

The AdSense Formula for Making Money

I often get asked what the secret is to making... Read More

Googles AdSense Soon To Have New Rival?

A large part of Google's multi-billion dollar annual turnover comes... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

Click Fraud ? Threatening the Internet Economy

One of the most popular forms of Internet advertising is... Read More

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

Is Click Fraud Really a Problem?

Click fraud is currently a major topic in online advertising.... Read More

Discover the Art of the Pay-per-Click Start (Round 1 of 2)

Setting up a pay-per-click campaign is simple, right? Practically all... Read More

10 Powerful Tips to Optimize your Google AdWords Campaigns

Google announced in January 2005 significant changes in their popular... Read More

Five Steps to Profit from Google Adwords

Although I was marketing online since 1997 and was making... Read More

Google Sued Over Click Fraud in Adwords

On June 24, 2005, a lawsuit was filed against Google... Read More

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

Pay Per Click Search Engines - A Fundamental Overview

Forbes magazine reported that pay per click ads accounted for... Read More

The Click Fraud Problem

Click fraud has become a major problem for online marketers.... Read More