What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:

PPC Advertising for B2B Organizations: Foundational Considerations  Business 2 CommunityPay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they ...
Are you on the wrong platform? Paid search vs. paid social  Marketing LandWhen it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier and easier to reach your ...
Pay-per-click PPC Advertising Market is thriving Worldwide with Google, Bing, Yahoo, etc.  Market Research UpdatesNew Research Study on Pay-per-click PPC Advertising Market Growth of 2019-2025: The Pay-per-click PPC Advertising market Report provide in-depth ...
10 Amazing Tips to Write Better Mobile PPC Ads  Search Engine JournalReaching and converting your audience on mobile devices can yield big results. Use these 10 tips to start writing better, mobile-friendly PPC ads.
GoodFirms Survey: Around 82% of Marketers Witnessed a Boost in Sales Leveraging PPC Ads  PRNewswireWASHINGTON, June 18, 2019 /PRNewswire/ -- "What's the best ecommerce marketing channels and tactics to blow up your sales?" This is a popular question ...
Latest innovative report on Pay-Per-Click Advertising Market by Top Key players like Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Sogou  Investor StrategyPay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is ...
Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?  Economic TimesSimply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.
Are Your Landing Pages Built For PPC?  Business 2 CommunityIf you run your own marketing campaigns, then you probably are already aware of the importance of landing pages. Often these pages are responsible for ...
Pay-per-click (PPC) Advertising Market 2019 – Google, Bing, Yahoo, Ask.com, AOL.com  Worldwide MarketThe Global Pay-per-click (PPC) Advertising Market Report 2019-2025 includes a comprehensive analysis of the present Pay-per-click (PPC) Advertising Market.
Mobile Advertising Markets to 2024: Asia-Pacific Steers the Momentum  Yahoo FinanceDUBLIN, June 19, 2019 /PRNewswire/ -- The "Mobile Advertising: Global Market Analysis, Trends, and Forecasts" report has been added to ...
Pay-per-click Advertising Market Detail Analysis focusing on Application, Types and Regional Outlook 2025  Market Research GazetteGlobal Pay-per-click Advertising Market Overview: The latest report up for sale by QY Research demonstrates that the global Pay-per-click Advertising market is ...
Why SMBs Should Use Paid Search  MarketingProfs.comPaid search or pay-per-click (PPC) advertising is an effective way to drive search traffic quickly and consistently. Here's how it works and why small and midsize ...
5 Free Online Courses for Digital Marketers  Social Media TodayDigital marketing skills are critical, not only to those actually working in the field, but also to entrepreneurs. Even if you're past your very early startup days, and ...
Pay-per-click (PPC) Advertising Market Overview by Technological Growth and Scope 2019 to 2025  MajoReportsThe Global Pay-per-click (PPC) Advertising Market report provides information by Top Players, Geography, End users, Applications, Competitor analysis, Sales, ...
How to Use Keyword Intent to Boost PPC Performance  Search Engine JournalThe choice to actively target a keyword versus allow associated queries to happen naturally through other terms is a constantly evolving equation of:.
Podcast ad market to surpass $1 Billion in the US  PPC LandIAB and PwC US this month released a study forecasting $1 Billion in revenue for the podcast ad market in 2021, in the US. This is the double of the revenue ...
Sellozo Releases Campaign Studio: Drag-and-Drop Ad Management and Optimization Tool for Businesses Selling on Amazon  PRNewswireKANSAS CITY, Mo., June 11, 2019 /PRNewswire/ -- Sellozo's Campaign Studio, a significant enhancement to Ad Automation within Sellozo's advanced suite of ...
How To Track Phone Calls From Your Google Ad Campaigns  ForbesEverything you need to know about setting up Google call extensions and call tracking.
Xandr launches Xandr Invest, a new programmatic platform for advertisers  PPC LandXandr today announced the launch of Xandr Invest, a new buying platform that offers programmatic guaranteed, enabling buyers to reserve access to supply ...
How to Optimize Your Paid Search Keyword List in 3 Steps  Search Engine JournalWhen you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it.
6 Easy Steps to Better Targeting With Facebook Audience Insights  Business 2 CommunityTake the guesswork out of your Facebook targeting with Facebook Audience Insights! Your Facebook Audience Insights are essential to ensuring you are ...
Search Engine Marketing Specialist (PPC, SEM) job with NextGuest Digital | 399628  mediabistro.comWe're NextGuest Digital, the digital marketing agency that pioneered book-direct strategies for hundreds of hotels around the world. Since 2001, we've worked ...
Spotify gains dominance in Honduras, Slovakia, Hungary, Finland, and Indonesia  PPC LandSpotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already the leader in ...
Things you wanted to know about SEO (but were afraid to ask)  Inside ImagingAs we noted last week, SEO is a real conundrum for small businesses wanting to derive maximum value from their websites. This week we ask Patrice Hugron ...
A Complete Guide to PPC Ad Formats  Search Engine JournalPPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad ...
Paid Search Specialist (PPC, SEM) job with NextGuest Digital | 399808  mediabistro.comWe're NextGuest Digital, the digital marketing agency that pioneered book-direct strategies for hundreds of hotels around the world. Since 2001, we've worked ...
How to Develop Your PPC Strategy  Search Engine JournalA successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one.
How I kept My Business Afloat During the Last Global Recession  Thrive GlobalAre you worried about an imminent recession and its probable effects on your business? Here's my experience of how I dealt with the Great Recession of 2008 ...
10 Winning Higher Education Marketing Strategies for 2019  Pacifc54 BlogLet's dive into 10 of the most important foundations and tactics for a successful higher education marketing plan that drives results.
5 Ways to Use AI to Make Your PPC Ads More Effective  Business 2 CommunityGetting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable.
A Complete Guide to PPC Ad Targeting Options  Search Engine JournalIn the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target ...
What Is PPC & How Paid Search Marketing Works  Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
Comparing SEO to PPC  Practical EcommerceSearch engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...
What are Some of the Best Free SEO Tools for Keyword Research?  TAPinto.netWhen computers first came out, it was all about the disk operating system. Today, it's all about getting people to visit your website to make an online purchase.
Amazon acquires Sizmek adserver  PPC LandAmazon this week confirmed that is acquiring the Sizmek adserver together with the DCO capabilities. Amazon said they have signed an agreement on May 31 ...
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world  Search Engine LandWe all know automation is dramatically changing the way we approach PPC. From setting up to managing and optimizing campaigns, our roles are evolving.
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
What is PPC?  Startups.co.ukPPC is the advertising hack that makes sure your ads are in the right place at the right time. Learn how it works, and how to implement it here.
Developing a Sustainable PPC Strategy: What You Need to Know  Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.
What is paid search (PPC) and why do you need it?  EconsultancyPaid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine by paying either each time their ad is ...
5 Strategies for Customer Uploads in PPC Campaigns  Search Engine JournalCustomer upload lists are not new to the PPC toolbox, but are often underused. Here are five strategies to use them in your paid search campaigns.
Display vs. Search vs. Social Ads vs. PPC in Paid Advertising  ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.
Junior PPC Campaign Manager job, Cape Town, Southern Suburbs  Bizcommunity.comWe are seeking a Junior Campaign Manager to join our dynamic team of PPC specialists.
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.
5 Less Obvious PPC Testing Ideas That You Should Try  Search Engine JournalLooking for new PPC features and ideas to test aside from your usual landing page, ad and audience tests? Here are five PPC testing ideas for you.
Using automation to boost PPC performance  Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...
What You Need to Know About PPC Budgets & Bidding  Search Engine JournalLearn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns  Search Engine JournalTake advantage of Google and Bing's powerful display ad networks to serve remarketing ads. Here are 10 types of remarketing you can do on Google and Bing.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Who still clicks on ads anyway  App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
SAPO adopts AppNexus full stack, Adserver, SSP and DSP  PPC LandAppNexus today announced that SAPO, one of the biggest online media companies in Portugal, will adopt AppNexus full suite of products, including AppNexus ...
eLama Releases Facebook Ads Optimization Tools | newkerala.com #160463  New KeralaeLama Releases Facebook Ads Optimization Tools - SINGAPORE: eLama, worldwide PPC marketing solutions supplier, has released new Facebook Ads ...
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
Six Tips For Effective PPC Advertising  Forbes NowEvery client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
3 Tips for Surviving 2019, the Year of Automated PPC  Search Engine JournalThese three high-level action items related to automation and tools should be on your agenda to consider for greater PPC success this year.
How SEO and PPC advertising go hand in hand  Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...
7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge  Search Engine JournalHere are seven ways to improve your ecommerce PPC and get more qualified searchers with high purchase intent to click on your paid search ad.
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019  MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...
7 Most Frequently Asked PPC Questions (And...  Vertical MeasuresDo you oversee your businesses PPC advertising but don't manage the day-to-day PPC activities? Here are the top 7 questions and answers we hear from our ...
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
PPC and Me: My Eye-Opening Pay Per Click Experience  Business 2 CommunityIf you've spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem ...
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
Ad Group Best Practices: How to Create & Structure Your Ad Groups  Search Engine JournalAccount structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
The Best Feature in the New Google Ads Editor: PPC Audits  Search Engine JournalHere's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try.
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
How to Do PPC Keyword Research in 2019  Search Engine JournalIf you're looking for the latest strategies in PPC keyword research, there's something you should know: Google was never designed to be about keywords.
What Does PPC Have to Do With Website Design?  Search Engine JournalA great website is crucial to great PPC. Learn six elements of website design that can have a major impact on your PPC performance.
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
What to Expect From Your New PPC Agency  Search Engine JournalIf you've never worked with a PPC agency before, you might wonder what to expect. What questions will they ask? What will they want you to do? And what can ...
SEO vs PPC: Which One Works Better? [Infographic]  Social Media TodayTo increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...
3 Ways PPC and SEO Teams Can...  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine LandBelow is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.
Boost Google Ads' Quality Score for PPC Success  Practical EcommerceGoogle Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score ...
How do you measure a good click-through rate (CTR) for PPC?  ClickZYour click-through *content* can help you understand what people think of your ads and your *content*. How to understand the definition of good CTR along with ...
SMM or PPC Marketing – Which One Should You Use?  Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...
How To Determine The Right PPC Advertising Budget  Forbes NowOne of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the ...
Amplifying Content to Target More Potential...  Vertical MeasuresAmplification puts your *content* to work, and generates real conversations that moves an audience through the customer journey. Are you using it effectively?
5 Demand Generation Tactics That Work in PPC  Search Engine JournalReaching people in the early stages of consideration requires thinking beyond demos and sales contact forms. Use these tips to boost PPC lead generation.
The Top 7 PPC Strategies for 2019  Social Media TodayLooking for PPC tips and tricks to take your paid campaigns to the next level? In this post, I'm going to share my secrets for improving your paid campaigns, and ...
Apply These 8 Tips to Improve Your Amazon Marketing Ads  Small Business TrendsCheck out these important tips on Amazon marketing ads.
How to Turn PPC Failure Into Success: 4 Lessons Learned  Search Engine JournalIn the world of PPC marketing, everyone fails at some point. It's inevitable. In fact, it will probably happen to you. Many times. But you can learn a lot from your ...
What Is Click-Through Rate & Why CTR Is Important  Search Engine JournalLearn what click-through rate is, what a good CTR is, how it impacts your ad rank and Quality Score, and when a low CTR is OK.
Microsoft Advertising is the New Bing Ads  Search Engine JournalBing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them  Search Engine JournalFacebook advertising is one of the best tools available for audience research and promoting your brand. But even experienced digital marketers can run into ...
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalRunning PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...
Nine B2B companies using clever PPC copy to target competitors  EconsultancyTargeting your competitors with some clever PPC copy is one way to stand out in a crowded marketplace. Here are nine companies doing it effectively.
The Most Critical Google Ads (AdWords) Trends of 2019  Marketing LandSearch engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to ...
Google to accept PPC advertising from Swedish operators but not affiliates  EGR GlobalGoogle will allow paid search advertising from gaming operators in Sweden from the end of April, but will block affiliates from the same privileges, the search ...
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
PPC Geotargeting Best Practices Guide  Search Engine JournalHere are the top benefits of using geotargeting on your PPC campaigns, along with hands-on tips on avoiding common geotargeting pitfalls.
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Surefire Google Adwords Formula

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The Pay Per Click Mistakes Of A New Marketer

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Optimize Your Pay Per Click Ads - 3 Quick Tips

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Pay Per Click Search Engines - A Fundamental Overview

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Another Advantage To Pay-Per-Click Marketing

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Web Advertising: Its All About the Click Thrus!

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Google Adwords Guide I

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Adlink Success - A New Advertising Style From Google Adsense

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5 Ways How You Can Boost Your Google AdSense Earnings

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Per Click - Do They Know Something We Dont?

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How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

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Google Adwords: Higher Traffic and Sales in 2 Hours or Less!

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Google for Resellers: Leveling the Resell Playing Field

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Pay-Per-Click Marketing & Natural Search Engine Traffic

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MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

99 High Paying Keywords: The Secret Is Out!

Incorporating high paying keywords into your site is critical to... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

Choosing the Right Keywords for Your Pay Per Click Advertising Campaign

Introduction:Of all the important decisions that go into a successful... Read More

Click Fraud and How to Deter It

Pay per click (PPC) advertising continues to gain popularity in... Read More

3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)

Although the degree of increase varies among industry resources, a... Read More

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

AdWords Campaign Set Up Tips

It's easy to overlook the basics of a strong AdWords... Read More