What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:

You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
Why Do People Click on PPC Advertising?  Digital Information WorldNew research discusses why people engage with search ads and how to use that data to inform search marketing strategy.
Who still clicks on ads anyway  App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...
PPC/SEO Strategist job, Sandton  Bizcommunity.comOur client, a leading e-commerce strategic consultancy, is looking to appoint a dynamic, highly analytical new media strategist who has specialised in ...
Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019  MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...
The Best Advertising Strategies Of 2019 – Plus, The Top 25 Ad Agencies From Around The World  Benzinga80 percent of consumers search for an authentic brand to follow. DesignRush rounded up the top advertising strategies of 2019 that promote brands ...
Why Do Many Entrepreneurs Rely On Niche-Specific PPC Campaigns?  MinuteHackAs more and more businesses are taking the online route for marketing, newer marketing platforms can be seen cropping up. One thing that unites most of these ...
Analysing PPC metrics Report Is Crucial For The Success Of Your Campaigns  DazeinfoThe success of PPC Campaigns can be guaranteed only by analyzing the metrics report. However, most of the nw age marketers fail to do so, as they rely on ...
Digital Marketing Specialist job, Cape Town  Bizcommunity.comDo you have a passion for advertising and the digital environment? My client is an established PR and Communications Agency based in Woodstock.
PPC and Me: My Eye-Opening Pay Per Click Experience  Business 2 CommunityIf you've spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem ...
Here’s a new script to find the best text for new ads using an n-gram analysis  Search Engine LandAd text optimization is a great example of an area of PPC automation where the machines won't get very far without the help of PPC pros. Machines need ...
Parallel tracking in Google Ads becomes mandatory on July 31  PPC LandGoogle this week announced that parallel tracking becomes mandatory for all display and video campaigns starting July 31st, 2019. Parallel tracking for display ...
Outbrain launches Amplify in Belgium, Poland, Switzerland, Latvia, Portugal, Vietnam, and South Africa  PPC LandOutbrain this week announced that is expanding Amplify to Belgium, Poland, Switzerland, Latvia, Portugal, Vietnam, and South Africa. Amplify is the Outbrain ...
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.
How to Build an Executive/KPI Dashboard to Prove Your PPC Value  Search Engine JournalHere's how to find your key success metric, prove the value of your work, make sure your data is correct, and make your bosses happy.
Best MarTech and AdTech startups in the UK  Techworld.comMarketing tech (MarTech) and Advertising tech (AdTech) are two extremely powerful industries, with startups in the area racing to transform the future of digital ...
How Negative Keywords Can Help You Get the Most Out of Your PPC Efforts  Business 2 CommunityPaid search can be a valuable channel for any inbound marketing strategy. From increasing brand awareness to driving higher traffic and sales conversions, ...
Adomik opens an UK office  PPC LandAdomik, the Paris-based monetization platform for publishers launched its UK operations and office in 2018 Q4 and recruited Ollie Chadwick as UK Country ...
Why You Can’t Build a Successful PPC Program in Just a Few Hours  Search Engine JournalSome PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple.
US digital advertising revenues rose 22% in the third quarter of 2018  PPC LandU.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018's claim as the highest-spending first three quarters on record, ...
Pay Per Click Ppc Advertising Market analysis by top players - Google, Bing, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Sogou, among others  openPRThis Pay Per Click Ppc Advertising Market report 2019-2026 focus on global and regional market, providing information on major players like manufacturers, ...
Reddit rolls out CPC bidding  PPC LandReddit today roll out CPC (cost per click) ads, the first performance-driven ad offering/bid type on Reddit Ads platform. Reddit says CPC Ads is the first major step ...
How to keep PPC accounts healthy when using automation  Search Engine LandMachine learning, artificial intelligence, Moore's Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the ...
How to Turn PPC Failure Into Success: 4 Lessons Learned  Search Engine JournalEven when PPC efforts fail, you can still gain insights to improve your next campaign. Here are some key lessons learned from a recent PPC failure.
DoubleVerify discovers a new bot network running via ads.txt resellers  PPC LandDoubleVerify this week announced that it has identified a new bot network that perpetrates fraud by circumventing ads.txt protections. Ads were running through ...
15-second nonskippable YouTube ads now available for all advertisers  PPC LandGoogle today announced that the 15-second nonskippable YouTube ads are now available for all advertisers using Google Ads or DV360, on auction ...
4 Ways to Use Excel Macros in PPC to Save Time  Search Engine JournalWant to complete ongoing PPC tasks more quickly? Here are some ways to use Excel Macros that can save you time and help ensure accuracy.
How to Set up Google Tag Manager for Better PPC Tracking  Search Engine JournalLearn how to easily implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
Vigilant SEO Is Providing Search Engine Optimization for Websites Owned by Small Businesses - Press Release  Digital JournalVigilant SEOcontinues to lead the competition in offering creative marketing services that encompass SEO, PPC, and social media marketing and management.
Improve PPC Performance With These 9 Steps  Business 2 CommunityPPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to ...
Codewise introduces ad fraud detection in Voluum, an ad analytics platform  PPC LandCodewise today announced that it has enhanced its Voluum ad tracking platform with an Anti-Fraud Kit. Codewise says that is the only advertising analytics ...
iQIYI Gains Exclusive Broadcast Rights in China for George Clooney's "Catch-22"  PRNewswireBEIJING, Feb. 19, 2018 /PRNewswire/ -- iQIYI Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative market-leading online entertainment *service* in China, ...
Quora Ads now with Keyword Targeting available  PPC LandQuora this week announced the introduction of Keyword Targeting in the Quora Ads platform. Quora says Keyword Targeting enables advertisers to target ...
Six Tips For Effective PPC Advertising  Forbes NowBetween optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.
SecureLock.com UDRP: Finding of RDNH  DomainInvesting.comSecureLock.com was the subject of a UDRP proceeding at the National Arbitration Forum (NAF). The decision was published over the weekend, and the three ...
AdSecure launches a native ad protection feature  PPC LandAdSecure this month announced the addition of native ad protection. AdSecure says native ads pose a challenge on the post click, throughout the redirection ...
AT&T buys YouTube ads again, 2 years after a halt due to brand safety  PPC LandAT&T last month announced that AT&T's ads returned to YouTube. Since March 2017, AT&T was not advertising on YouTube due to brand safety reasons.
PPC Geotargeting Best Practices Guide  Search Engine JournalHere are the top benefits of using geotargeting on your PPC campaigns, along with hands-on tips on avoiding common geotargeting pitfalls.
AT&T consolidates its programmatic buying on AppNexus  PPC LandAT&T this month announced it will consolidate its programmatic advertising spend on the open exchange through Xandr's Demand-Side Platform (DSP), the ...
Google Analytics for Firebase audiences are now dynamic  PPC LandGoogle this week launched dynamic audiences in Google Analytics for Firebase, Google's app analytics solution. Advertisers could already create audiences ...
What Is Conversion Rate Optimization And Why Should You Pay Attention To It?  eSellerCafeWe take a look at digital marketing and how to optimize your conversion rate to boost your business' online revenues.
Paid Search Is Fishing, Not Fish Farming  Customer ThinkWhere Paid Search Fits In The Marketing Mix. There is a lot of confusion and a host of myths about what Paid Search is for. ○ Some feel like good SEM will lead ...
Why Do People Click on Paid Search Ads?  Business 2 CommunityAt the heart of every paid search campaign lies the eternal question: Why do people click (or not click) on your paid search ads? Is it because they recognize the ...
No, Your Phone Is Not Eavesdropping on You  Scientific AmericanYou've had that moment: You're in conversation with a friend about a topic, and they mention a brand of car they're thinking of buying. Then, all of a sudden, ...
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Display vs. Search vs. Social Ads in PPC Advertising  ThomasNet NewsIt's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...
Bing Channel Partner Awards : know the dates and how to participate  PPC LandBing this week announced the dates for the Bing Channel Partner Awards 2019. Advertisers and agencies can participate as of February 1, and the evening of ...
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
'Blazing lies,' ripped hearts, smoking doobies and Laura-Lynn Tyler Thompson  Burnaby NowCredibility is crucial when it comes to election campaigns. Voters might like some of a candidate's platform, but if they don't find the candidate credible as a ...
LTFRB to allow transit political ads in PUVs  Manila BulletinThe Land Transportation Franchising and Regulatory Board (LTFRB) said it would allow political advertisements on some public utility vehicles as long as these ...
Google tests ads in Assistant results  Search Engine LandGoogle appears to be testing the delivery of ads in Google Assistant results. The screen below, from Gennaro Cuofano, who performed a search on an Android ...
Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies  Search Engine LandA new survey from BrightLocal offers a window into the state of agencies doing local SEO. The survey polled roughly 650 digital agencies, SEO freelancers and ...
How Much Google AdWords PPC Worth in 2019 by Media Challengers?  PR WebUndoubtedly Google AdWords is the largest and also the most popular PPC network out there. And it is used by everyone including big brands. But it is more ...
Google is Testing Mobile SERPs With Up to 14 Ads  Search Engine JournalGoogle has been spotted testing a total of 14 ads in a single mobile search results page.
Optimizely updates the integration with Slack  PPC LandOptimizely this week announced a new update of the integration with Slack. Optimizely integration with Slack enables users to engage with their experiments.
Brightcove buys Ooyala’s Online Video Platform Business  PPC LandBrightcove this week announced it has entered into a definitive agreement to acquire the online video platform (OVP) business of Ooyala, a provider of cloud ...
FreeWheel and NBCUniversal connect linear TV and digital video ad delivery systems  PPC LandFreeWheel last week announced it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU). NBCU is using FreeWheel's ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
Blue Water Advisors LP Announces Agreements with Grupo Energía Bogotá with Respect to the Electro Dunas Group, Blue Water's Electricity Distribution, Generation, and Services Platform in Peru  Clearfield ProgressNEW YORK--(BUSINESS WIRE)--Feb 19, 2019--Blue Water Worldwide LLC, a fund managed by Blue Water Advisors LP (BWA), and its subsidiary Electro ...
Media.net adopts OpenRTB 3.0  PPC LandMedia.net last week announced the adoption of OpenRTB 3.0 and the IAB *Content* Taxonomy 2.0. Media.net Marketplace says is one of the first programmatic ...
Adelphic DSP has now audio available via Rubicon Project  PPC LandAdelphic today announced an enhancement to programmatic audio inventory. Adelphic's clients can now access audio inventory from over 216 countries.
Google Ads is not an “Execution Only” platform anymore but there is an opt out  PPC LandSince this month, Google Ads is not "Execution Only" anymore for select advertisers. Google last month sent an email saying that will introduce modifications ...
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
Telaria adopts The Trade Desk’s unified ID  PPC LandTelaria this week announced that will offer The Trade Desk's unified ID solution to its demand partners as part of an effort to increase efficiencies across the ...
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
Taptica to merge with RhythmOne  PPC LandTaptica today announced the acquisition of RhythmOne for 176M USD in an all-stock deal, pending shareholder approval. Ofer Druker, who has led Tremor ...
Teachers Advisors LLC Has $1.07 Million Holdings in Pilgrim’s Pride Co. (PPC)  Fairfield CurrentTeachers Advisors LLC lowered its position in Pilgrim's Pride Co. (NASDAQ:PPC) by 1.7% in the 3rd quarter, according to its most recent disclosure with the ...
Google releases Maximize Conversions bidding for TrueView for Action worldwide  PPC LandGoogle yesterday announced that is releasing Maximize Conversions bidding for TrueView for Action (TfA) worldwide, starting this month. According to Google ...
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
How to Convince your Boss that SEO is Important  SEO SharkIf you're boss is a dinosaur who's skeptical of the benefits of SEO, this guide will give you some good points for winning them over.
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
HFM Packaging sold to Illinois-based PPC Flexible Packaging  BizTimes.com (Milwaukee)Pewaukee-based HFM Packaging Ltd. has been sold to Buffalo Grove, Illinois-based PPC Flexible Packaging LLC for an undisclosed price.
Quantum Capital Management Cut Its Universal Hlth Svcs (UHS) Holding; Pilgrims Pride (PPC) Has 0.83 Sentiment  The FinReviewerQuantum Capital Management decreased Universal Hlth Svcs Inc (UHS) stake by 24.19% reported in 2018Q3 SEC filing. Quantum Capital Management sold ...
SpotX integrates The Trade Desk’s unified ID  PPC LandSpotX this week has integrated The Trade Desk's unified ID solution. SpotX says this combined effort is a solution to improve user match rates across the digital ...
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
500 Rockets Marketing: Digital Marketing Agency Adds Marketing Technologist To Team - Press Release  Digital Journal500 Rockets Marketing, an all-services marketing agency, has recently added Alex Thompson to their team as a Marketing Technologist. The role, which has ...
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes NowYour goal is to show up in search results when potential customers type in specific queries related to your business.
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalThere are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google AdWords (or Bing Ads) ...
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
How to Use Pay-Per-Click Advertising for your Small Business  Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
Amazon launches new-to-brand metrics  PPC LandAmazon last week introduced a new set of metrics, called new-to-brand. New-to-brand metrics determine whether an ad-attributed purchase was made by an ...
SMM or PPC Marketing – Which One Should You Use?  Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...
8 Key Questions to Ask Before Hiring a PPC Company  EntrepreneurGoogle Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...
5 Tips to Make PPC Ads Work for Your Business  Business.comFollow these five tips to run pay-per-click ad campaigns with high returns on investment.
3 Ways PPC and SEO Teams Can Collaborate  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine LandBelow is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.
What is PPC & how can it help your business?  Business MattersBusiness MattersYes, you may have heard the word, but do you know what it is? We've got all the info on PPC.
Should We Write Content for People or Search Engines?  Search Engine JournalAll high-quality *content* pieces in written form have two things in common: they offer real substance to the reader, and each is well-written (or at least decently ...
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalRunning PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...
5 Google AdWords Features You Should Be Using In 2018  Vertical MeasuresThere's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...
How to outdo the PPC robots in shopping ads  Search Engine LandAutomation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...
Stay sharp and relevant with ongoing PPC training  Search Engine LandThe paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...
Why you should use SEO and PPC together  Telegraph.co.ukPPC can complement SEO perfectly. Read why you should be using these two digital marketing strategies together to reach your KPIs and dominate the search ...
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
How To Determine The Right PPC Advertising Budget  Forbes NowDetermining the appropriate PPC advertising budget depends on projections, assumptions and math.
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What is Pay-Per-Click?

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Maximise Your AdSense Earnings

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Optimizing Adsense For Better Performance and More Money!

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How to Make More Money with Google AdSense

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