What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:

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Search Engine Journal

Targeted Automobile Advertising: The Next PPC Frontier
Search Engine Journal
Another untapped opportunity for targeted automobile advertising is that it can work hand in hand with your PPC strategy. In general, radio ads are designed to target a large and diverse audience, while SEM is aimed at connecting advertisers with ...


BBN Times

How does Pay Per Click Work?
BBN Times
PPC (pay-per-click) is a marketing strategy carried out on the Internet through SEO (Search engine Optimization) with a budget that is set for advertisement campaigns. There are millions of businesses that indulge in pay per click advertising on search ...
New to Advertising? Ultimate Guide for You!ADOTAS
5 Reasons Your Facebook Ads Aren't Converting & How to Improve ThemSearch Engine Journal

all 4 news articles »

PPC Land

Adjust launches 2nd version of Global Benchmarks for app advertising
PPC Land
Adjust yesterday launched the second version of Adjust's Global Benchmarks, a tool where advertisers can see Adjust aggregated data of over 7,000 apps. Adjust's Global Benchmarks 2.0 new metrics included on the new version are Click Through Rate ...


PPC Land

Webinar: Artificial intelligence and the future of data-driven advertising
PPC Land
On November 21, at 15:00 CET, 14:00 GMT, 09:00 ET, Adform is hosting a webinar about artificial intelligence and the future of data-driven advertising. The webinar is presented by Jochen Schlosser, Chief Strategy Officer at Adform. Jochen Schlosser ...


Search Engine Journal

How to Combine SEO & PPC for More Powerful Results
Search Engine Journal
Some websites do not use ads initially, choosing to concentrate all efforts on SEO strategies instead. When they finally decide to begin a PPC campaign, a list of organically converting keywords will already be at hand. It is never too late to combine ...


YouTube's Updated Brand Lift Metrics & What It Means for Video Advertising
Business 2 Community
With advanced tracking pixels and today's current technology, it doesn't seem like it would be so hard to figure out how effective your PPC ad campaigns are. Someone sees an ad, they click, they buy. Super straight forward, right? In reality ...


Search Engine Land

SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics
Search Engine Land
Chances are, your answer would sound like a game of martech MadLibs. You're using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your ...


PPC Land

Spain: digital ad spend grew 9% in 2017
PPC Land
The digital ad spend in Spain grew 9% last year, according to a PWC/IAB Spain study. Last year, agencies and advertisers spent 1708 million euros in digital advertising, making Spain the 9th biggest advertising market in Europe for digital advertising.


BBN Times

Pros and Cons of PPC
BBN Times
Unlike SEO, PPC gives instant results. All you have to do is create an account, create ads, bid on relevant keywords and direct them to a relevant landing page. Then you have to wait for a visitor to click on your ad. However, there is no certainty ...


PPC Land

Digital ad spend in Europe will grow by 10% this year
PPC Land
IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The Study reveals that mobile ad spend crossed the €10bn mark ...

and more »
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Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with... Read More

How to Master Google AdWords - Part 1

Then most difficult aspect of marketing a new product or... Read More

5 Top Tips for Maximizing Your Adsense Profits

1: The ideal Google AdSense page should have great content... Read More

Pay Per Click Advertising Can Be Very Risky Business

Click fraud is an unfortunate byproduct of the pay per... Read More

Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

When you purchase visitors or "clicks" from a search engine,... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

Increase SEO Sales by Teaching Clients about SEO Truths

In private consultations with some Search Engine Optimizers I am... Read More

The Cost Of Click Fraud

One of the biggest threats to the continued growth of... Read More

Adwords & Adsense: A Beginners Guide

The Mechanism First a brief glossary of terms: Adwords: The... Read More

Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of additional... Read More

AdSense Secrets - Joel Comms Google AdSense Guide Reviewed

Joel Comm is the best-selling author of a book called... Read More

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people... Read More

AdWords Ads: To Syndicate or Not to Syndicate

When running ads on the AdWords network, one of the... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

Pay Per Click Search Engine Marketing - Starting A Campaign

Pay per click advertising is an on-going and growing arsenal... Read More

The AdSense Formula for Making Money

I often get asked what the secret is to making... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

AdWords: Setting Your Max Cost Per Click

We've received many emails from customers over the past several... Read More

Choosing the Right Strategy for Your Online Business: Pay for Inclusion vs Pay per Click

Back in the old days of the Internet - in... Read More

Contextual Ads

These are simply advertisements related, in theory and often practice,... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The... Read More

What You Need To Know About Googles New AdWords Affiliate Policy

A lot of affiliates are selling other people's products with... Read More

Pay Per Click Web Advertising Power Word Secrets Revealed

First impressions affect your relationship with someone for life. In... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

Google Adwords Guide I

You probably have already heard about the new marketing tool... Read More