What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:

The 8 Best PPC Ad Networks  Search Engine JournalWhich PPC ad platform is right for your business? In this post you will learn about eight of the top PPC advertising platforms today.
What Is PPC & How Paid Search Marketing Works  Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
What Are Keywords & How They Work in PPC  Search Engine JournalKeywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
How to Prequalify Traffic with PPC Ads & Increase ROI  Search Engine JournalHere are five ways to use PPC ads to prequalify traffic, discourage users you don't want, and deliver better ROI for your campaigns.
What Is Click-Through Rate & Why CTR Is Important  Search Engine JournalLearn what click-through rate is, what a good CTR is, how it impacts your ad rank and Quality Score, and when a low CTR is OK.
How to Develop Your PPC Strategy  Search Engine JournalA successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one.
Basics of pay per click advertising  The FriskyPPC or pay per click advertising is a powerful tool you can use when you need new visitors on your site. What it means for you, an owner of the website, is that ...
How SEO and PPC advertising go hand in hand  Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...
Everything Manufacturers Need to Know About Paid Marketing  ThomasNet NewsPaid marketing is a model that targets consumers online using different formats, like a social ad or search ad, based on the consumers' interests or intent.
Boost Google Ads' Quality Score for PPC Success  Practical EcommerceGoogle Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score ...
The Top 3 Pay-Per-Click Platforms Of 2019 – Plus, The Top 34 PPC…  Virtual-Strategy Magazine“Businesses that need to fulfill an immediate goal, such as a fast lift in website traffic or campaign awareness, will benefit immensely from PPC ad campaigns on ...
How to Upgrade Your PPC Reporting Process to Avoid Common Traps  Search Engine JournalPreparing PPC reports is a necessary evil for both in-house and agency marketers. Consider these five tips to upgrade your paid search reporting process.
9 Powerful Benefits of Using PPC Advertising  Promotion WorldPPC or Pay per Click is one of the devices you can use to advance business in the online World. So, you run your promotions and the amount you will.
How to Do PPC Keyword Research in 2019  Search Engine JournalHere's a user-first keyword research strategy that will improve your paid search campaigns and save you both time and money.
How Negative Keywords can help in driving PPC Ad Success?  YourStory.comKeywords are the main aspects that help PPC ad campaigns to perform productively. Like positive keywords, negative phrases also have great significance in ...
Study Reveals Latest Benchmark Numbers & Trends for Email Marketing  MarTech SeriesGoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email ...
These 8 PPC networks are the most popular with marketers  NewstrailMarketers have 8 favorite networks when it get's to PPC. People should remember that there are many different advertising platforms and each one of them will ...
GoodFirms Research Reveals Latest Survey Reports on Email Marketing, ORM, Blockchain Development, PPC Advertising, Content Marketing, and Software Development  PRNewswireWASHINGTON, Feb. 26, 2019 /PRNewswire/ -- GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that ...
How to Structure Google Ads Text Campaigns for Ecommerce  Practical EcommerceText-based, pay-per-click (PPC) advertising is a fundamental part of promoting an ecommerce business. These seemingly simple ads can appear higher on a ...
What Is Quality Score & Why It Matters  Search Engine JournalHere's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine JournalLearn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .
Media Challengers Report: How PPC Management Agencies Charge Their Clients?  PR.comMedia Challengers releasing a market report on the popular PPC billing models and their pros and cons for agencies and advertisers. In addition to billing for ...
Most SME’s ‘do not have SEO strategy in place’  NetimperativeFewer than 40% of small businesses have an SEO strategy in place, though an additional 38% plan to have an SEO strategy in the future according to research.
How to write better PPC RFPs: 15 questions to ask your agency  EconsultancyRunning a paid search agency, I get to see a fair amount of PPC RFPs on a monthly basis, some better than others. But what makes a good RFP that will allow ...
Latest Report: PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic  MarTech SeriesGoodFirms' research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the ...
The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing  Business 2 CommunityImagine: a dorm room at a large public university. It's 4 o'clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside ...
How Can A PPC SEO Company Help Your Business  The FriskyThe world of digital marketing is so dynamic that what worked for January might not work for March or February. This can be very tricky for small business to ...
SEO vs. PPC: Which is better for Your Website?  NewsPatrollingDigital Marketing is a large collection of effective techniques to enhance the existence of several businesses. You have heard the terms like email marketing,
Making money as a blogger  The PunchFeyisayo Popoola In recent times, people have resorted to earning a living from different entrepreneurial ventures such as fashion designing, conf...
What Does PPC Have to Do With Website Design?  Search Engine JournalA great website is crucial to great PPC. Learn six elements of website design that can have a major impact on your PPC performance.
Only One Third of Small Businesses Have an SEO Strategy  Small Business ComputingJust 36 percent of small businesses have a strategy in place for search engine optimization (SEO), with another 38 percent planning to invest in SEO in the ...
State of the Internet Marketing Agency in 2019  Business 2 CommunityOur State of the Agency report has become an annual tradition—a report full of data-backed insights into how internet marketing agencies manage and grow ...
Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed  Search Engine LandAverage Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising ...
8 Dos & Don’ts of Search Audiences  Search Engine JournalOver the past few years, Google has been playing around a lot with audiences. From the introduction of in-market audiences for search last year to the more ...
Pay Per Click Ppc Advertising Market Poised to Take Off by 2026  Plains GazettePay Per Click Ppc Advertising Market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period ...
Adjust launches User-Level Ad Revenue reporting  PPC LandAdjust last month launched User-Level Ad Revenue reporting in collaboration with the ad mediation platforms ironSource and Fyber. According to Adjust ...
Facebook replaces relevance score with a new ad relevance diagnostics  PPC LandFacebook this week announced the end of relevance score as an evolution of the ad metrics. Facebook Relevance Score is being replaced by 3 new metrics, ...
Throw Me Something Mister: Comparing PPC and Mardi Gras  Business 2 CommunityCarnival season is here and Mardi Gras day is right around the corner. In New Orleans, the city that I call home, the excitement is palpable. The traditional treat ...
To brand or not to brand? 5 reasons why you should be bidding on PPC brand terms  Coast DigitalProbably one of the most common questions us Account Managers get asked by clients is: “Why would I bid on my brand terms when I'll get the clicks through ...
Goodbye green? Google testing black “Ad” label in Search  Search Engine LandIt's been a little over two years since Google last played with the “Ad” label it shows next to text ads on Google.com. Since February 2017, Google has used ...
Getting social: how to make social media manageable  The DrumBig brands can be surprisingly scared of social media, but as social's only going to get bigger it's time to separate the facts from the fiction.
PPC Consolidation Tactics to Grow Anyone's Business This Year  AXcess NewsGuide to driving new traffic from unknown, and even unexpected, sources.
Do You Need PPC While You're Running an SEO Campaign?  SEO SharkA common question that a lot of business owners ask is if they should be running a pay per click campaign alongside their current SEO one. SEO and PPC may ...
New Marketing Tool Opens Cannabis Space to Efficient Marketing  Grit DailyLet's talk about cannabis and consumers. Not everyone wants to see memes littered with photos of leaves and smoke. In fact, what oceans of consumers have ...
Developing a Sustainable PPC Strategy: What You Need to Know  Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.
Drawbridge integrates The Trade Desk’s unified ID solution  PPC LandDrawbridge has integrated The Trade Desk's unified ID solution as a destination within its Identity Platform, The Trade Desk announced this week. The Trade ...
Six Tips For Effective PPC Advertising  Forbes NowEvery client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...
Denali Advisors Has Cut Pilgrims Pride (PPC) Holding By $3.22 Million; Paloma Partners Management Company Has Raised Its Bank Of New York Mellon (BK) Stake  The Hi New UlmDenali Advisors Llc decreased Pilgrims Pride Corp (PPC) stake by 53.12% reported in 2018Q4 SEC filing. Denali Advisors Llc sold 214599 shares as Pilgrims ...
Digital Marketing Graduate (PPC)  Pedestrian TVWho we are. We are a Melbourne-based digital marketing agency doing things differently. Our clients enjoy our honest and direct approach to digital marketing ...
Non-skippable YouTube video ads now available on DV360  PPC LandGoogle this week has expanded the access to non-skippable YouTube video ads launching to Display & Video 360. Non-skippable YouTube video ads were ...
You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
Cleanroom Packaging Market 2019 Outlook By Players- Bosch Packaging Technology, Pro-Pack Materials, Statclean, UFP Technologies, PPC Flexible Packaging, Nefab Group  Market Research UpdatesIndustry Overview of Cleanroom Packaging Market. The global Cleanroom Packaging market research report studies market overview defining; definition, types, ...
Pilgrim's Pride (PPC) Says Jayson Penn to Succeed Bill Lovette as Global CEO  StreetInsider.comNews and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here.
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
PPC looking forward to investors from China in lignite unit tender, Chryssa Liaggou | Kathimerini  www.ekathimerini.comThe new tender for the concession of the Public Power Corporation units at Megalopoli and Meliti opened last Friday, with investors appearing reserved before ...
AdWords Hacks to Increase Conversions and Revenue  Promotion WorldDid you know? The Google Display Network serves 180 billion impressions each month (about 6 billion a day). Due to the advancement in digital.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Using automation to boost PPC performance  Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
A Walkthrough on How Search Engine Marketing Is Helpful  YourStory.comWhen you collaborate with Google to work in comprehension to help you get to the top, you'll become the king of rankings. Search engine marketing (SEM) is ...
Display vs. Search vs. Social Ads vs. PPC in Paid Advertising  ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
Six suitors for PPC lignite plants, including a second firm from China, Chryssa Liaggou | Kathimerini  www.ekathimerini.comThe five main bidders in the first stage of the previous tender for Public Power Corporation's four lignite plants at Meliti and Megalopoli threw their hats into the ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
WebHopers Academy Offering Fully Integrated Digital Marketing Courses in Chandigarh  DevdiscourseCHANDIGARH, India, March 25, 2019/PRNewswire/ --. Over the past few years, Digital marketing has completely changed the landscape of marketing upside ...
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019  MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...
3 Ways PPC and SEO Teams Can...  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalThere are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google Ads (or Bing Ads), ...
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
How to Turn PPC Failure Into Success: 4 Lessons Learned  Search Engine JournalIn the world of PPC marketing, everyone fails at some point. It's inevitable. In fact, it will probably happen to you. Many times. But you can learn a lot from your ...
SMM or PPC Marketing – Which One Should You Use?  Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...
SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine LandBelow is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.
How to Use Pay-Per-Click Advertising for your Small Business  Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
Maxime Bernier slams supply management in Chilliwack  Chilliwack ProgressMaxime Bernier prides himself as someone who does politics differently, decrying “political correctness,” unwaveringly standing by his principles and policies no ...
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
5 Google AdWords Features You Should Be Using In...  Vertical MeasuresThere's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...
Analysing PPC metrics Report Is Crucial For The Success Of Your Campaigns  DazeinfoThe success of PPC Campaigns can be guaranteed only by analyzing the metrics report. However, most of the nw age marketers fail to do so, as they rely on ...
3 Tips for Surviving 2019, the Year of Automated PPC  Search Engine JournalThere's never a dull day when you make your living in search marketing. Google continues launching new capabilities and retiring others. Just keeping up with ...
3 Key PPC Touchpoints to Engage Diabetes Patients  Search Engine JournalHow can pharmaceutical companies use paid search to engage with diabetes patients? Here are three key touchpoints to help answer this question.
SEO specialist joins York marketing agency Edge45  YorkMixYork digital marketing agency Edge45 has appointed search engine specialist John Readman as non-executive director. The appointment marks a significant ...
8 Key Questions to Ask Before Hiring a PPC Company  EntrepreneurGoogle Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
What will Google Hotels mean for online booking sites?  Search Engine LandNearly a decade ago, Google bought travel software company ITA. ITA was the company behind the reservations systems for many major airlines and travel ...
Google Ads Strategies: Driving Quality Leads in a Hurry  Vertical MeasuresSometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.
How to Build an Executive/KPI Dashboard to Prove Your PPC Value  Search Engine JournalHere's how to find your key success metric, prove the value of your work, make sure your data is correct, and make your bosses happy.
Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes NowYour goal is to show up in search results when potential customers type in specific queries related to your business.
Stay sharp and relevant with ongoing PPC training  Search Engine LandThe paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...
How To Determine The Right PPC Advertising Budget  Forbes NowDetermining the appropriate PPC advertising budget depends on projections, assumptions and math.
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them  Search Engine JournalIs your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.
Get The Best Cary NC Online Branding Copywriting Lead Generation Solutions  High Tech DeckRaleigh, North Carolina online marketing agency Social Media Lynx updated its services to provide companies in Cary and other areas with *content* -based ...
How to Prevent Call Fraud in PPC Campaigns  Search Engine JournalThis post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...
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Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

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Pay-Per-Click Marketing & Natural Search Engine Traffic

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Per Click - Do They Know Something We Dont?

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How to Double Your AdSense Income Instantly

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How to Tap into the Google AdWords PPC Goldmine?

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Niche Market Pay Per Click Advertising Should Be Your Priority

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Adsense ? When Should You Use It?

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Can I Make Money Online with the Adsense Program?

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5 Tips to Pay-Per-Clicking

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Adsense Tricks to Explode Your Profits

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Want Higher Adsense Earnings? Then Optimize Site Navigation

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How To Screen Your Visitors When Using Pay Per Click Advertising

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Google Adsense - A Website Income

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How To Increase Adsense Income

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Top 5 Secrets to Making Money with Adsense

Did someone tell you you can make money easily with... Read More