What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:

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Search Engine Journal

Targeted Automobile Advertising: The Next PPC Frontier
Search Engine Journal
Another untapped opportunity for targeted automobile advertising is that it can work hand in hand with your PPC strategy. In general, radio ads are designed to target a large and diverse audience, while SEM is aimed at connecting advertisers with ...


BBN Times

How does Pay Per Click Work?
BBN Times
PPC (pay-per-click) is a marketing strategy carried out on the Internet through SEO (Search engine Optimization) with a budget that is set for advertisement campaigns. There are millions of businesses that indulge in pay per click advertising on search ...
New to Advertising? Ultimate Guide for You!ADOTAS
5 Reasons Your Facebook Ads Aren't Converting & How to Improve ThemSearch Engine Journal

all 4 news articles »

PPC Land

Adjust launches 2nd version of Global Benchmarks for app advertising
PPC Land
Adjust yesterday launched the second version of Adjust's Global Benchmarks, a tool where advertisers can see Adjust aggregated data of over 7,000 apps. Adjust's Global Benchmarks 2.0 new metrics included on the new version are Click Through Rate ...


PPC Land

Webinar: Artificial intelligence and the future of data-driven advertising
PPC Land
On November 21, at 15:00 CET, 14:00 GMT, 09:00 ET, Adform is hosting a webinar about artificial intelligence and the future of data-driven advertising. The webinar is presented by Jochen Schlosser, Chief Strategy Officer at Adform. Jochen Schlosser ...


Search Engine Journal

How to Combine SEO & PPC for More Powerful Results
Search Engine Journal
Some websites do not use ads initially, choosing to concentrate all efforts on SEO strategies instead. When they finally decide to begin a PPC campaign, a list of organically converting keywords will already be at hand. It is never too late to combine ...


Search Engine Land

SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics
Search Engine Land
Chances are, your answer would sound like a game of martech MadLibs. You're using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your ...


PPC Land

Spain: digital ad spend grew 9% in 2017
PPC Land
The digital ad spend in Spain grew 9% last year, according to a PWC/IAB Spain study. Last year, agencies and advertisers spent 1708 million euros in digital advertising, making Spain the 9th biggest advertising market in Europe for digital advertising.


BBN Times

Pros and Cons of PPC
BBN Times
Unlike SEO, PPC gives instant results. All you have to do is create an account, create ads, bid on relevant keywords and direct them to a relevant landing page. Then you have to wait for a visitor to click on your ad. However, there is no certainty ...


Business 2 Community

SMM or PPC Marketing – Which One Should You Use?
Business 2 Community
PPC (Pay-per-click) advertising involves placing adverts across the internet that people click on and arrive at your website. The most common PPC campaigns are through Google Adwords where you pay the search engine to show your ad when a user enters ...


PPC Land

Discovery joins beta for Comscore Campaign Ratings (CCR)
PPC Land
“As we continue to innovate across platforms, it's increasingly important to our advertisers that we quantify the impact of their advertising campaigns running across all Discovery channels, which is why we're eager to join the CCR beta program,” said ...

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A Fundamental Overview Of Pay Per Click Search Engines

Forbes magazine has reported that pay per click ad sales... Read More

10 Powerful Tips to Optimize your Google AdWords Campaigns

Google announced in January 2005 significant changes in their popular... Read More

Advertising Your Home Business With Pay Per Click Can Be Risky

An unfortunate byproduct of the pay per click advertising business... Read More

PPC ClickFraud: Its a Bigger Problem then You Think

Pay per click search engine advertising is one of the... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

Adsense-ble, Or The Art Of Promoting, Without Promoting

Hey, wait a minute. You can't have popups on the... Read More

AdSense Secrets - Joel Comms Google AdSense Guide Reviewed

Joel Comm is the best-selling author of a book called... Read More

AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More

Three Google Adwords Secrets for Massive Online Profits

If you know anything at all about Internet marketing, then... Read More

Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest... Read More

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More

Internet Advertising Options

Your online business will likely require more advertising than a... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

5 Ways To Make Your Adwords Ads Outshine Your Competitors

Google Adwords is a very good place to promote your... Read More

AdSense - 7 Keys To Empire?

There's a lot of buzz around about how you can... Read More

Adsense Marketing: Brand Performance

Google developed a prime product, Adsense. Marketing your website through... Read More

The Truth About Pay-Per-Click Ads

Are pay-per-click ads the best method of getting customers to... Read More

Pay Per Click Search Engine Marketing - Starting A Campaign

Pay per click advertising is an on-going and growing arsenal... Read More

When AdSense Goes AWOL

No matter how hard you work to optimize your page,... Read More

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

How to Waste Money and Annoy Potential Customers

Why do some companies bid on keywords for products they... Read More

How You Can Make Serious Money Self-publishing With Adsense

Some folks may think that self-publishing began with the invention... Read More

How to Make More Money with Google AdSense

Like any Google AdSense Publisher, you will want to increase... Read More