What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:

7 Powerful Benefits of Using PPC Advertising  Search Engine JournalThere are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google Ads (or Bing Ads), ...
The 8 Best PPC Ad Networks  Search Engine JournalWhich PPC ad platform is right for your business? In this post you will learn about eight of the top PPC advertising platforms today.
What Is PPC & How Paid Search Marketing Works  Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
How to Prequalify Traffic with PPC Ads & Increase ROI  Search Engine JournalHere are five ways to use PPC ads to prequalify traffic, discourage users you don't want, and deliver better ROI for your campaigns.
Pay Per Click Ppc Advertising Market Analysis of Sales, Revenue by Key Players  TechZiffyPay Per Click Ppc Advertising Market Report Provided Full Details of Executive summary, Scope of the report, Research Methodology, Introduction, 2019 Market ...
The Top 3 Pay-Per-Click Platforms Of 2019 – Plus, The Top 34 PPC…  Virtual-Strategy Magazine"Businesses that need to fulfill an immediate goal, such as a fast lift in website traffic or campaign awareness, will benefit immensely from PPC ad campaigns.
Basics of pay per click advertising  The FriskyPPC or pay per click advertising is a powerful tool you can use when you need new visitors on your site. What it means for you, an owner of the website, is that ...
How to Do PPC Keyword Research in 2019  Search Engine JournalHere's a user-first keyword research strategy that will improve your paid search campaigns and save you both time and money.
How SEO and PPC advertising go hand in hand  Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...
Boost Google Ads' Quality Score for PPC Success  Practical EcommerceGoogle Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score ...
9 Powerful Benefits of Using PPC Advertising  Promotion WorldPPC or Pay per Click is one of the devices you can use to advance business in the online World. So, you run your promotions and the amount you will.
Study Reveals Latest Benchmark Numbers & Trends for Email Marketing  MarTech SeriesGoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email ...
What Is Quality Score & Why It Matters  Search Engine JournalHere's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.
10 Must Know PPC Trends for Your Business in 2019  Promotion WorldPPC trends have created a massive change in the business space recently. 2019 will be one more year for Pay-Per-Click with the tremendous capability.
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine JournalLearn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .
How to Structure Google Ads Text Campaigns for Ecommerce  Practical EcommerceText-based, pay-per-click (PPC) advertising is a fundamental part of promoting an ecommerce business. These seemingly simple ads can appear higher on a ...
Most SME’s ‘do not have SEO strategy in place’  NetimperativeFewer than 40% of small businesses have an SEO strategy in place, though an additional 38% plan to have an SEO strategy in the future according to research.
Media Challengers Report: How PPC Management Agencies Charge Their Clients?  PR.comMedia Challengers releasing a market report on the popular PPC billing models and their pros and cons for agencies and advertisers. In addition to billing for ...
GoodFirms Research Reveals Latest Survey Reports on Email Marketing, ORM, Blockchain Development, PPC Advertising, Content Marketing, and Software Development  PRNewswireWASHINGTON, Feb. 26, 2019 /PRNewswire/ -- GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that ...
The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing  Business 2 CommunityImagine: a dorm room at a large public university. It's 4 o'clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside ...
How Can A PPC SEO Company Help Your Business  The FriskyThe world of digital marketing is so dynamic that what worked for January might not work for March or February. This can be very tricky for small business to ...
8 Dos & Don’ts of Search Audiences  Search Engine JournalOver the past few years, Google has been playing around a lot with audiences. From the introduction of in-market audiences for search last year to the more ...
What Does PPC Have to Do With Website Design?  Search Engine JournalA great website is crucial to great PPC. Learn six elements of website design that can have a major impact on your PPC performance.
How To Drive Traffic To Your Amazon Listing  MarTech SeriesIn 2018, global ecommerce revenues reached over $2.8 trillion dollars. To put this in perspective, if ecommerce was a country, its GDP would be the fifth largest ...
Pay Per Click Ppc Advertising Market Poised to Take Off by 2026  Plains GazettePay Per Click Ppc Advertising Market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period ...
Amazon to offer video ads on search results to compete with rivals  CloseToNewsThe new feature will offer 15-30 second videos in the search result helping shoppers to identify products more easily. E-commerce giant, Amazon.com Inc. is ...
Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed  Search Engine LandAverage Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising ...
Adjust launches User-Level Ad Revenue reporting  PPC LandAdjust last month launched User-Level Ad Revenue reporting in collaboration with the ad mediation platforms ironSource and Fyber. According to Adjust ...
Digital Marketing Graduate (PPC)  Pedestrian TVWho we are. We are a Melbourne-based digital marketing agency doing things differently. Our clients enjoy our honest and direct approach to digital marketing ...
AdWords Hacks to Increase Conversions and Revenue  Promotion WorldDid you know? The Google Display Network serves 180 billion impressions each month (about 6 billion a day). Due to the advancement in digital.
Developing a Sustainable PPC Strategy: What You Need to Know  Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.
Six Tips For Effective PPC Advertising  Forbes NowEvery client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...
What will Google Hotels mean for online booking sites?  Search Engine LandNearly a decade ago, Google bought travel software company ITA. ITA was the company behind the reservations systems for many major airlines and travel ...
You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Using automation to boost PPC performance  Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
Display vs. Search vs. Social Ads vs. PPC in Paid Advertising  ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
3 Ways PPC and SEO Teams Can Collaborate  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019  MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
How to Turn PPC Failure Into Success: 4 Lessons Learned  Search Engine JournalIn the world of PPC marketing, everyone fails at some point. It's inevitable. In fact, it will probably happen to you. Many times. But you can learn a lot from your ...
SMM or PPC Marketing – Which One Should You Use?  Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...
5 Types of Stories Brands & Marketers Should Be Using  Search Engine JournalEngage readers and inspire them to click, subscribe, and buy through creative storytelling. Here are five story types to use in your *content* marketing.
SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine LandBelow is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.
How to Use Pay-Per-Click Advertising for your Small Business  Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
3 Tips for Surviving 2019, the Year of Automated PPC  Search Engine JournalThere's never a dull day when you make your living in search marketing. Google continues launching new capabilities and retiring others. Just keeping up with ...
5 Google AdWords Features You Should Be Using In...  Vertical MeasuresThere's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...
3 Key PPC Touchpoints to Engage Diabetes Patients  Search Engine JournalHow can pharmaceutical companies use paid search to engage with diabetes patients? Here are three key touchpoints to help answer this question.
Google Ads Strategies: Driving Quality Leads in a Hurry  Vertical MeasuresSometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
8 Key Questions to Ask Before Hiring a PPC Company  EntrepreneurGoogle Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...
How to Build an Executive/KPI Dashboard to Prove Your PPC Value  Search Engine JournalHere's how to find your key success metric, prove the value of your work, make sure your data is correct, and make your bosses happy.
Google AdWords Strategies: Targeting Your Competitor’s Keywords  Vertical MeasuresAdWords conquesting can be tough to execute. Learn how to target competitor's keywords in AdWords, and why the tactic is so advantageous for your ...
Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes NowYour goal is to show up in search results when potential customers type in specific queries related to your business.
Stay sharp and relevant with ongoing PPC training  Search Engine LandThe paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...
How To Determine The Right PPC Advertising Budget  Forbes NowDetermining the appropriate PPC advertising budget depends on projections, assumptions and math.
How to Prevent Call Fraud in PPC Campaigns  Search Engine JournalThis post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...
Google Ads Strategies: Which Channels Are Assisting Conversions [VIDEO]  Vertical MeasuresDo you know which online channels are driving the most conversions? Use Google Ads to highlight which channels are working, and how to identify ways to ...
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them  Search Engine JournalIs your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.
How to outdo the PPC robots in shopping ads  Search Engine LandAutomation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...
Why Optimizing for Quality Score Still Matters & How to Do It  Search Engine JournalPPC quality score still matters today. Here's how you can boost the quality of your keywords, ads, and landing pages for a higher score.
No Pay, No Gain: Four Key Benefits Of PPC Marketing  ForbesA popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads.
5 Useful & Easy Google Ads Metrics You Should Monitor  Search Engine JournalWith all the Google Ads metrics available, how do you know what matters and where to start? Find out here why you must monitor these five metrics.
How to Use Life Event Targeting in PPC & Social Ads  Search Engine JournalAn individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...
How Negative Keywords Can Help You Get the Most Out of Your PPC Efforts  Business 2 CommunityPaid search can be a valuable channel for any inbound marketing strategy. From increasing brand awareness to driving higher traffic and sales conversions, ...
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalRunning PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...
5 tips to reduce CPC in Google AdWords  ClickZRunning Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.
6 tactics for PPC marketers to save time, reduce stress and improve performance  Marketing LandAs PPC marketers, everything we do revolves around structure and organization. Sure, there's a huge amount of unstructured work as the result of performance ...
5 Tips to Make PPC Ads Work for Your Business  Business.comFollow these five tips to run pay-per-click ad campaigns with high returns on investment.
How PPC Platforms Have Leveled the Marketing Playing Field  MarTech AdvisorThe highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete ...
Ten retailers who got PPC right on Black Friday (and six who didn't)  EconsultancyDespite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under ...
4 Ways To Know If PPC Is Right For Your Business  Forbes NowFrom its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...
5 Essential Skills Every PPC Professional Needs to Have  Search Engine JournalWant to get ahead in the search engine marketing industry? Learn the top five skills that every PPC professional needs in order to succeed.
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.
The keys to success: top tips on selecting a PPC specialist  The DrumThe needs of every business vary greatly when it comes to Search Engine Optimization (SEO).
Google Ads Not Working for Your Small Brand? Try Something Different  Search Engine JournalStruggling to compete in PPC markets where megabrands dominate? Here are three different Google Ads strategies you can use to go up against large players.
28 Experts on the Top 2019 PPC Trends You Need to Know [Ebook]  Search Engine JournalFind out what 28 of the top marketing experts say will be the biggest PPC trends for paid search, social ads, and remarketing in 2019 – and beyond.
How your start-up can achieve paid search or PPC success  Startups.co.ukThis is how your small business could get a major return on investment from a pay-per-click advertising campaign by creating a compelling advert and landing ...
5 Reasons Why Businesses Should Invest in Google AdWords  EntrepreneurBid strategically on keywords that can convert for your business.
5 Things Google Ads can now do automatically  Search Engine LandGoogle Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that ...
Google Ads: Is the crown slipping from the lead generation king?  EconsultancyAs its market share has grown Google has maximised its income as growth in search queries plateaued. Unfortunately, many orgs built their business models ...
How to take advantage of strategic PPC audience targeting  Search Engine LandAudiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using ...
3 Critical PPC Tasks You Should Do Every Day  Search Engine JournalDaily reviews of your PPC campaigns can prevent a crisis. Stay on top of your KPIs, keywords, and budget so you can quickly determine if something has gone ...
PPC: How to work out what variant matching is costing you (& get round it)  EconsultancyGoogle's dilution of exact match in its PPC search ad platform has led to outrage in the industry. Find out how to compare exact match against variants and revert ...
The future of paid voice search: How voice could be monetised  EconsultancyThis year saw Google celebrating its 20th birthday, prompting all sorts of reflections on what the next 20 years might have in store. What could the future hold for ...
Why more automation from Google Ads is good for tool makers and PPC careers  MarTech TodayWe're now all adjusting to the new interface of Google Ads. Change at what was formerly called AdWords is constant, and some of the biggest adaptations we'll ...
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Two Imperative Keys For Profitable Pay Per Click Marketing

Pay per click marketing is one of the simplest and... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners... Read More

Adwords & Adsense: A Beginners Guide

The Mechanism First a brief glossary of terms: Adwords: The... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

Google Adwords: Higher Traffic and Sales in 2 Hours or Less!

There are various ways to purchase highly targeted advertising at... Read More

How To Get Banned From Google Adsense In Just 2 Clicks

The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More

Internet Advertising Options

Your online business will likely require more advertising than a... Read More

Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .When a person searches... Read More

Affiliate Marketing with Google AdWords

One of the best kept secrets in today's affiliate marketing... Read More

We Are Right In The Middle Of A Pay Per Click Baby Boom

No, this baby boom will certainly not swamp the Social... Read More

The Truth About Overtures Pay-Per-Click Program

Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click... Read More

Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

Earning from PPC Search Engine Affiliate Programs

What are PPC Search Engines?PPC Search Engines are search engines... Read More

How to Maximize Paid Search Results

Because of increasing competition that has led to higher advertising... Read More

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdSense and... Read More

AdWords Work: They Really Do!

In 2003 I was accepted by Google into their AdSense... Read More

Success with Adwords

Google's Adwords service has brought success to many businesses by... Read More

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

How You Can Make Serious Money Self-publishing With Adsense

Some folks may think that self-publishing began with the invention... Read More

Google Adsense, The Smart Way To Earn

Do you want to get paid for posting ads on... Read More

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in.... Read More

Per Click - Do They Know Something We Dont?

I have utilized pay-per-click (PPC) advertising since its inception about... Read More