What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:

Top PPC SEO Agency Awards Issued for the Month of June by 10 Best SEO  Yahoo FinanceFinding the best PPC SEO agency is not an easy task, especially for a small business or an entrepreneur that is often busy with the essentials of the job.
PPC Advertising for B2B Organizations: Foundational Considerations  Business 2 CommunityPay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they ...
10 Amazing Tips to Write Better Mobile PPC Ads  Search Engine JournalReaching and converting your audience on mobile devices can yield big results. Use these 10 tips to start writing better, mobile-friendly PPC ads.
Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?  Economic TimesSimply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.
Are you on the wrong platform? Paid search vs. paid social  Marketing LandWhen it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier and easier to reach your ...
Catena Media expands into Mexico with new PPC campaign  AffiliateINSIDERCatena Media has launched its first ever pay-per-click (PPC) campaign in Mexico, which has made them become one of the first affiliates to get approval f.
GoodFirms Survey: Around 82% of Marketers Witnessed a Boost in Sales Leveraging PPC Ads  PRNewswireWASHINGTON, June 18, 2019 /PRNewswire/ -- "What's the best ecommerce marketing channels and tactics to blow up your sales?" This is a popular question ...
Digital Element: 20 years providing geolocation of users to advertisers  PPC LandDigital Element, the Atlanta-based technology company that pioneered the geolocation and IP intelligence industry, is now 20 years old. Digital Element ...
Official: Amazon acquires Sizmek Ad Server  PPC LandMark Grether, CEO of Sizmek, yesterday announced that Amazon acquisition agreement has been approved by the bankruptcy court, is closed, and that ...
AI Advertising: 9 Ways To Use Artificial Intelligence in Marketing  Droidmen61% of marketers declare that Artificial Intelligence (AI) is the most critical element of their data strategy. Marketing is a fast-paced discipline. If you want to ...
How to Use Keyword Intent to Boost PPC Performance  Search Engine JournalSet yourself up for keyword success (and profit) by understanding the impact of auction price, customer journey factors, and volume/value potential.
4 ways small businesses drive high ROI from SEO  Augusta Free PressSearch engine optimization is not exactly a new industry, yet many small business owners are struggling to find high return on investment.
Podcast ad market to surpass $1 Billion in the US  PPC LandIAB and PwC US this month released a study forecasting $1 Billion in revenue for the podcast ad market in 2021, in the US. This is the double of the revenue ...
Tallahassee Democrat tells community stories through advertising, too | Skip Foster  Tallahassee.comThe only thing changing faster than the news these days is digital marketing and advertising.
Xandr launches Xandr Invest, a new programmatic platform for advertisers  PPC LandXandr today announced the launch of Xandr Invest, a new buying platform that offers programmatic guaranteed, enabling buyers to reserve access to supply ...
A Complete Guide to PPC Ad Formats  Search Engine JournalPPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad ...
How to Develop Your PPC Strategy  Search Engine JournalA successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one.
What Is PPC & How Paid Search Marketing Works  Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
A Complete Guide to PPC Ad Targeting Options  Search Engine JournalIn the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target ...
5 Ways to Use AI to Make Your PPC Ads More Effective  Business 2 CommunityGetting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable.
Spotify gains dominance in Honduras, Slovakia, Hungary, Finland, and Indonesia  PPC LandSpotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already the leader in ...
Brick-making not sexy enough for jobless South African youth | Sunday Independent  IOLSouth African youth shun free brick-making workshop in Mamelodi, but foreign nationals came out in their numbers to derive ...
You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
Knowing Your Data: What Businesses Should Expect From Their Marketing Partners  ForbesIf you are paying someone to execute a digital marketing initiative, you should expect to receive regular updates, reports on progress, and an interpretation of ...
Comparing SEO to PPC  Practical EcommerceSearch engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...
People's Party of Canada Hosts Information Night  PortageOnline.comCanada's newest political party is trying to establish a political following in Portage la Prairie. The People's Party of Canada held a meeting last night to establish ...
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
What You Need to Know About PPC Budgets & Bidding  Search Engine JournalLearn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.
Starting a cake business from home: a 10-step guide  Simply Business knowledgeIf you're starting a cake and baking business from home, our 10-step guide will help – from telling the taxman to Instagramming your cakes. Read more.
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
What is PPC?  Startups.co.ukPPC is the advertising hack that makes sure your ads are in the right place at the right time. Learn how it works, and how to implement it here.
What is paid search (PPC) and why do you need it?  EconsultancyPaid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine by paying either each time their ad is ...
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Developing a Sustainable PPC Strategy: What You Need to Know  Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.
Display vs. Search vs. Social Ads vs. PPC in Paid Advertising  ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.
These South African companies are retrenching staff in 2019  The South AfricanMultichoice just joined a growing list of South African companies that have initiated plans to retrench thousands of staff.
Junior Digital Online Specialist job, Johannesburg North  Bizcommunity.comMy client is looking to expand their marketing team and bring in a PPC, SEO and Social Media Specialist, specifically to manage their Google and Social media ...
Healthcare Fraud Detection Software Market Size Analysis, Trends, Top Manufacturers, Share, Growth, Statistics, Opportunities and Forecast to 2025  Market MirrorHealthcare Fraud Detection Software Market Size Analysis, Trends, Top Manufacturers, Share, Growth, Statistics, Opportunities and Forecast to 2025.
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.
10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns  Search Engine JournalTake advantage of Google and Bing's powerful display ad networks to serve remarketing ads. Here are 10 types of remarketing you can do on Google and Bing.
5 Less Obvious PPC Testing Ideas That You Should Try  Search Engine JournalLooking for new PPC features and ideas to test aside from your usual landing page, ad and audience tests? Here are five PPC testing ideas for you.
30 Terms Digital Marketers Should Know  Business 2 CommunityDigital marketing has so much specific jargon, terms, and acronyms that it's almost like learning another language. Are you new to digital marketing, or need a ...
Using automation to boost PPC performance  Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
Who still clicks on ads anyway  App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
5 Strategies for Customer Uploads in PPC Campaigns  Search Engine JournalCustomer upload lists are not new to the PPC toolbox, but are often underused. Here are five strategies to use them in your paid search campaigns.
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
Six Tips For Effective PPC Advertising  Forbes NowBetween optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.
The Best Feature in the New Google Ads Editor: PPC Audits  Search Engine JournalHere's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try.
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
How SEO and PPC advertising go hand in hand  Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
How to check why PPC performance changed  Marketing LandThere are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the ...
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
3 Tips for Surviving 2019, the Year of Automated PPC  Search Engine JournalThese three high-level action items related to automation and tools should be on your agenda to consider for greater PPC success this year.
Ad Group Best Practices: How to Create & Structure Your Ad Groups  Search Engine JournalAccount structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019  MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...
How to Turn PPC Failure Into Success: 4 Lessons Learned  Search Engine JournalIn the world of PPC marketing, everyone fails at some point. It's inevitable. In fact, it will probably happen to you. Many times. But you can learn a lot from your ...
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
7 Most Frequently Asked PPC Questions (And...  Vertical MeasuresDo you oversee your businesses PPC advertising but don't manage the day-to-day PPC activities? Here are the top 7 questions and answers we hear from our ...
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
PPC and Me: My Eye-Opening Pay Per Click Experience  Business 2 CommunityIf you've spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem ...
What Does PPC Have to Do With Website Design?  Search Engine JournalA great website is crucial to great PPC. Learn six elements of website design that can have a major impact on your PPC performance.
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge  Search Engine JournalHere are seven ways to improve your ecommerce PPC and get more qualified searchers with high purchase intent to click on your paid search ad.
How to Do PPC Keyword Research in 2019  Search Engine JournalIf you're looking for the latest strategies in PPC keyword research, there's something you should know: Google was never designed to be about keywords.
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
SMM or PPC Marketing – Which One Should You Use?  Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...
What to Expect From Your New PPC Agency  Search Engine JournalIf you've never worked with a PPC agency before, you might wonder what to expect. What questions will they ask? What will they want you to do? And what can ...
How do you measure a good click-through rate (CTR) for PPC?  ClickZYour click-through *content* can help you understand what people think of your ads and your *content*. How to understand the definition of good CTR along with ...
Boost Google Ads' Quality Score for PPC Success  Practical EcommerceGoogle Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score ...
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
3 Ways PPC and SEO Teams Can...  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine LandBelow is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.
SEO vs PPC: Which One Works Better? [Infographic]  Social Media TodayTo increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...
Amplifying Content to Target More Potential...  Vertical MeasuresAmplification puts your *content* to work, and generates real conversations that moves an audience through the customer journey. Are you using it effectively?
Google to accept PPC advertising from Swedish operators but not affiliates  EGR GlobalGoogle will allow paid search advertising from gaming operators in Sweden from the end of April, but will block affiliates from the same privileges, the search ...
How To Determine The Right PPC Advertising Budget  Forbes NowOne of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the ...
What Is Click-Through Rate & Why CTR Is Important  Search Engine JournalLearn what click-through rate is, what a good CTR is, how it impacts your ad rank and Quality Score, and when a low CTR is OK.
5 Demand Generation Tactics That Work in PPC  Search Engine JournalReaching people in the early stages of consideration requires thinking beyond demos and sales contact forms. Use these tips to boost PPC lead generation.
The Top 7 PPC Strategies for 2019  Social Media TodayLooking for PPC tips and tricks to take your paid campaigns to the next level? In this post, I'm going to share my secrets for improving your paid campaigns, and ...
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them  Search Engine JournalFacebook advertising is one of the best tools available for audience research and promoting your brand. But even experienced digital marketers can run into ...
Microsoft Advertising is the New Bing Ads  Search Engine JournalBing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalRunning PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...
Apply These 8 Tips to Improve Your Amazon Marketing Ads  Small Business TrendsCheck out these important tips on Amazon marketing ads.
Everything Manufacturers Need to Know About Paid Marketing  ThomasNet NewsIf you've been keeping up with our blog posts, you've been staying up to date about our marketing best practices for manufacturers. We've covered a range of ...
How to Set up Google Tag Manager for Better PPC Tracking  Search Engine JournalLearn how to easily implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
How machine learning is changing the role of a PPC manager  The DrumMedia buying involves a lot of manual work on a day-to-day basis. And whenever repetitive low-value processes are present, machine learning tends to bring ...
Smart Bidding in Google Ads: An Up-to-Date Guide  Search Engine JournalHere's a four-step process for implementing Smart Bidding and best practices you can apply on your Google Ads paid search campaigns.
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine JournalLearn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .
The Most Critical Google Ads (AdWords) Trends of 2019  Marketing LandSearch engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to ...
How to Build an Executive/KPI Dashboard to Prove Your PPC Value  Search Engine JournalMarketers aren't always sure how to prove their value and keep their job. This post will help you figure out what your bosses care about and how you can show ...
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
No Pay, No Gain: Four Key Benefits Of PPC Marketing  ForbesWhether you've spent time working on digital marketing or have just started to look into it, you will no doubt have heard of pay-per-click advertising. A popular ...
What Are Keywords & How They Work in PPC  Search Engine JournalKeywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
6 tactics for PPC marketers to save time, reduce stress and improve performance  Marketing LandAs PPC marketers, everything we do revolves around structure and organization. Sure, there's a huge amount of unstructured work as the result of performance ...
How to Use Pay-Per-Click Advertising for your Small Business  Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
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MSN PPC Advertising Network Finally Debuts

MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More

Google Adsense: What You Need to Know!

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Preliminary Survival Steps for Adwords Success

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The Long Term Benefits From Pay Per Click Advertising

Businesses are starting to look closely at the long-term benefits... Read More

Double Your Adsense Income in 60 Minutes

Google's Adsense is one of the most powerful weapons in... Read More

Relevant Ads Increase Adsense Profits

If you've started using Adsense as a way to increase... Read More

Local Business Advertising & Google Adwords

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Campaign Strategy for Paid Placement

Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More

Maximise Your AdSense Earnings

As a blog or site owner, you can make some... Read More

Is Click Fraud Really a Problem?

Click fraud is currently a major topic in online advertising.... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More

Pay Per Click Advertising Can Be Very Risky Business

Click fraud is an unfortunate byproduct of the pay per... Read More

Google Adwords Guide II - Why Use Negative Keywords

When you are running a Google AdWords campaign, it is... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you... Read More

Determining Keywords

Determining keywords is a critical step in web design. If... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

Google Sued Over Click Fraud in Adwords

On June 24, 2005, a lawsuit was filed against Google... Read More

Google Adsense, The Smart Way To Earn

Do you want to get paid for posting ads on... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

Top 5 Secrets to Making Money with Adsense

Did someone tell you you can make money easily with... Read More

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is... Read More

Success with Adwords

Google's Adwords service has brought success to many businesses by... Read More

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis... Read More

Three Google Adwords Secrets for Massive Online Profits

If you know anything at all about Internet marketing, then... Read More

Adsense ? When Should You Use It?

Well I have several sites, some of them I apply... Read More