35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Superdream's former PR team joins rival marcoms agency  PRWeekSuperdream's former PR team joins rival marcoms agency. From PR Week.
Is earned media on the way out? - PR Daily  PR DailyEarned media, long the mainstay of public relations, is rapidly dwindling in importance, changing the nature of public relations. Many PR leaders defend the ...
iBall awards PR and customer experience duties to Gozoop  Exchange4MediaAs part of the mandate, Gozoop will be responsible for managing media relations, PR outreach, influencer marketing, counsel and planning, and digital ...
How to break into the UAE PR and Communications industry  Gulf News“Advertising is what you pay for, publicity is what you pray for.” Public Relations in simple terms is promoting a product, *service*, event or idea through unpaid ...
Saudi Arabia easing male guardianship law: True reform or symbolic PR?  DW (English)Saudi women are treated as legal minors their entire lives — they even need permission from a male guardian to travel. This rule is set to be relaxed, but will it ...
PR Self-Defense: Four Ways To Fight Suspicious Media Requests  ForbesBy digging deeper on story requests, PR professionals can present the full picture around a given media opportunity, placing themselves and their clients in a ...
Remapping Fashion PR: How One Agency Is Changing The Rules  ForbesChristian Daccache, founder of Bureau Des Createurs, reveals how the next generation sees its role in remapping fashion, what does emerging mean in the age ...
PR: Folgory Launches Mobile App and Regulated Crypto Exchange  Bitcoin NewsFolgory, the fully integrated app and trading exchange launches to bring a range of services to crypto users. The intellectual and logistical demands of trading ...
By running unwitting PR for Jeffrey Epstein, Forbes shows the risks of a news outlet thinking like a tech platform  Nieman Journalism Lab at HarvardA technology company, anxious to grow its userbase and hungry for *content*, settles on a bargain: It'll let people publish anything they want, directly on the ...
Impeachment committee forms in Puerto Rico as protesters call for Gov. Rosselló to resign  CNNSan Juan, Puerto Rico (CNN) As thousands of people crowded the streets calling for Gov. Ricardo Rosselló to step down, the president of Puerto Rico's House ...
Woman mentioned in Puerto Rico gov.'s texts speaks out  CNNFormer New York City Council Member Melissa Mark Viverito, who was specifically targeted in Gov. Ricardo Rossello's messages, says Puerto Ricans have had ...
Seven PR Factors To Power Your Digital Communications Strategy  ForbesAs public relations and other marketing disciplines continue to converge and intertwine, having a comprehensive digital communications strategy becomes more ...
World PR Report Survey Opens For Views From Agency Leaders  The Holmes ReportLONDON — The World PR Report survey 2019/2020 has launched, and is now open for agency heads around the world to contribute their opinions, ...
Mediawatch admires Man Utd's running PR campaign...  Football365.comPlaying the percentages 'Of all the statistics gathered by Manchester United's backroom staff during the first two weeks on tour, one in particular stands out.
Five Tips For Aspiring PR Professionals  ForbesGet established in the field and start the process of becoming a media master.
Britvic Refreshes PR Agencies With Addition Of Tin Man & Cirkle  The Holmes ReportLONDON — British soft drinks company Britvic has refreshed its PR agency bench, confirming Tin Man as brand PR agency for its J2O brand and awarding its ...
RK PR Is Hiring A PR Coordinator, Fashion In New York, NY  FashionistaRK PR is looking for a dynamic, entrepreneurial and self-motivated PR coordinator for its roster of emerging fashion brands to join our growing company.
Jeffrey Epstein’s sinister PR strategy was a ‘classic tactic of spamming the internet’  MarketWatchA reputation-repair program for a prominent person convicted of criminal wrongdoing can easily cost more than $100000.
Omnicom PR Firms Dip 1.3% In Q2 2019  The Holmes ReportThe company's PR firm revenue dipped for the first half of 2019 after a growth streak that spanned four consecutive quarters.
After Tumultuous Protests, Puerto Rico Governor Insists He Will Not Resign  The New York TimesSAN JUAN, P.R. — Facing intense pressure to resign, Gov. Ricardo A. Rosselló addressed Puerto Rico on Tuesday, the morning after tumultuous street protests ...
Podcast: Adam Ritchie On Invention In PR  The Holmes ReportThe founder of Adam Ritchie Brand Direction joins the Echo Chamber to talk about how PR can be used to invent and transform.
Third PR and communication person quits Star India in July - Sports Business News India  InsideSportSports Business News India: Star India's Preeti Puri Sharma has reportedly stepped down from her position as the Vice President - PR.
Royal Caribbean, MSC Cruises cancel port stops in Puerto Rico ahead of planned protests  USA TODAYSeveral cruise lines have canceled port stops in San Juan ahead of planned protests Monday in Puerto Rico, aimed at forcing the governor to resign.
Miami Host Committee Taps Golin For 2020 Super Bowl PR  The Holmes ReportGolin has launched a multi-faceted campaign aimed at drumming up interest in South Florida as well as the February game.
The pros and cons of hiring in-house versus agency public relations  AdAge.comOne of the most critical decisions you'll face as an entrepreneur is determining the best channels -- and partners -- to help promote your brand's message.
Former health minister rejoins controversial drug maker's PR agency  The GuardianFormer health minister James O'Shaughnessy has rejoined the PR consultancy Portland, whose clients include a US drug company which is refusing to drop the ...
Tear Gas Fired at Puerto Rico Protesters Amid Calls for Governor’s Resignation  The New York TimesA day of protests turned raucous in Puerto Rico and the police fired tear gas to hold back a crowd demanding the resignation of Gov. Ricardo Rosselló.
Protests grow as calls mount for Puerto Rico governor to resign  MSNBCThousands gathered in San Juan early Monday to take part in what's expected to be the largest protest in Puerto Rico's history, occupying the island's busiest ...
Puerto Rico protester on governor: We cannot forgive him  CNNCNN's Leyla Santiago talks to one protester in San Juan, Puerto Rico, where thousands are demanding Governor Ricardo Rosselló's resignation over chat ...
HBO's Head of PR to Depart After Nearly 40 Years  Hollywood ReporterTwo months after corporate parent WarnerMedia enlisted Kevin Brockman as its head of PR, HBO's head of corporate communications Quentin Schaffer is set to ...
Six PR And Marketing Tricks For Promoting Complex, Technical Concepts  ForbesIt happens all the time: Companies' otherwise gripping stories get lost in "inside baseball" language, meandering, complex explanations or even manufactured ...
A day in the life of... Head of Content and Digital PR at MediaVision  EconsultancyJodie Harris is Head of *Content* and Digital PR at MediaVision, a London-based integrated digital marketing agency. We caught up with her to find out about the ...
Puerto Rico, Boris Johnson, India: Your Monday Evening Briefing  The New York TimesHere's what you need to know at the end of the day.
The Political Crisis in Puerto Rico  The New York TimesA leaked group chat involving the governor set off protests demanding his resignation. The outcry has brought the island to a crossroads.
Unfazed by accidents, PR will launch five more freight trains  DAWN.comLAHORE: Despite a couple of more trains narrowly escaping major accidents due to ongoing administrative and operational issues being faced by the Pakistan ...
ODA PR Is Seeking Fall '19 Fashion PR Interns In New York, NY  FashionistaODA PR is seeking motivated fashion PR interns to start in August for a Fall Internship.
New Balance Hands Global PR Business To MullenLowe  The Holmes ReportBOSTON — Sportswear giant New Balance has handed its global public relations business to MullenLowe PR, formally naming the firm its PR agency of record.
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in writing engaging headlines, advice for landing your first PR job, targeting mature consumers with native ads, and more.
Steps away from Puerto Rico's massive protests, one church closes its doors in fear of violence  CNNSan Juan, Puerto Rico (CNN) Down the street from La Fortaleza -- the mansion of Puerto Rico's embattled governor -- is the oldest cathedral on the island, San ...
53% of PR pros use a wire service, Coca-Cola's approach to inclusion, and words to banish - PR Daily  PR DailyGood morning, PR pros: Diet Coke is removing the labels from some of its cans to help consumers “start a conversation about theirs.” The campaign, called ...
Study: 40% Of Execs Don't Think PR Delivers Good Value  The Holmes ReportLONDON — A new report into perceptions of PR among executives has found that two in ten do not know what PR stands for and 40% do not think it delivers ...
Cannes 2019: PR Firms Close Out Week With More Wins — Full Roundup  The Holmes ReportOn the fifth and final day of Cannes Lions, Alison Brod picked up a Titanium Grand Prix for its PR support of Burger King's “The Whopper Detour” campaign.
PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry  PRWeekPR has a public perception problem as a majority of people believe brands and organisations use it to hide the truth and cover up their mistakes, a new study of ...
Samsung PR Head James Coyle Moves To Ketchum  The Holmes ReportLONDON — Samsung Electronics UK PR lead James Coyle is returning to agency life as Ketchum's new managing director of client experience, the Holmes ...
Puerto Rico Leadership in Turmoil Amid Calls for Ricardo Rosselló to Resign  The New York TimesTwo senior members of Gov. Ricardo A. Rosselló's cabinet have stepped down amid a widening political crisis in Puerto Rico.
Red Havas young gun takes the helm of Manchester PR agency  PRWeekRed Havas head of news Alex Duckett, 27, has left to lead Manchester-based agency Wentworth PR. He played a pivotal role in Greggs' vegan sausage roll ...
Trump Almost Had a Good PR Day Until Justin Bieber Ruined It  Law & CrimePersonally, I'm glad to see Justin Bieber using Twitter for good, whether that means improving conditions for detained immigrants, detained rappers, or just.
Grayscale PR Is Seeking Fall '19 Showroom Interns In New York, NY  FashionistaGrayscale PR is looking for fall showroom interns who are interested in pursuing a career in Public Relations.
WOTS UP | USFDA turns Big Brother; PR spices up corporate war  MoneycontrolUSFDA UPS ANTE ON COMPLIANCE. The USFDA audits are now going beyond just compliance with current good manufacturing practices (cGMP) at ...
How Cameo Survived a Public Relations Nightmare  EntrepreneurListen to Cameo's founder discuss his PR nightmare on our podcast Problem Solvers. Steven Galanis was in his office one day last November when he got a ...
Maggie Wanezek, 13, Hits PR 1:02.19 in 100 Back at Minneapolis Sectionals  SwimSwamMaggie Wanezek first broke 1:03.0 in May, going 1:02.34 to qualify for Olympic Trials. This is now her third instance under 1:03 and her best time.
Foundation Is Seeking Fall '19 Digitally-Savvy PR and Social-Media Interns In New York, NY  FashionistaFoundation is a digital-first agency based in NYC. We provide communications strategy and talent management for the industry's best brands and influencers.
Garuda Makes Peace With Vlogger to End Latest PR Disaster  Jakarta GlobeThe flag carrier has been on the receiving end of a social media backlash after charging a disgruntled passenger with defamation.
Announcing PR Daily's 2019 Digital Marketing & Social Media Awards finalists - PR Daily  PR DailyThe digital landscape is constantly changing, and it's overcrowded with *content*. It takes an innovative, creative and well-planned approach (and incredibly ...
Media diversity concerns as PR firm takes control of Tasmanian regional papers  ABC NewsA public relations firm boasting two former Liberal party senior advisers has purchased two regional Tasmanian newspapers, installing as editor a controversial ...
PR: Bitcoin.com Wallet Joins Blockchain Consortium FIO  Bitcoin NewsBitcoin.com wallet, the official wallet of Bitcoin.com, has joined the Foundation for Interwallet Operability (FIO) in a move that will assist the wave of new users ...
Premium Content Cannes: Ranking the 2019 PR Gold Lions Winners Paul Holmes 01 Jul 2019 Seven  The Holmes ReportSeven public relations campaigns from around the world won Gold Lions in the public relations category at Cannes this year. We rank them from the ordinary to ...
Jail for polo player who gave false info in PR application  The Straits TimesA Pakistan-born polo player, said by his lawyer to be Singapore's highest-ranked, was sentenced to jail yesterday for lying about his secondary school 13 years ...
5 things to know for July 22: Puerto Rico, Iran, Hong Kong, weather  CNN(CNN) Congrats to Shane Lowry! The Irish golfer captured his first major title by winning the Open over the weekend. Here's what else you need to know to Get ...
Hewlett Packard Enterprise restructures global comms  PRWeekSAN JOSE, CA: Hewlett Packard Enterprise has restructured its global corporate communications function into five teams. Some of the teams have been merged ...
Lego Reviews Multi-Market PR Agency Support  The Holmes ReportBILLUND, DENMARK — Lego, which has spent the last 18 months rebounding from a major sales slump, has launched a multi-market PR agency review, the ...
PR: Liechtenstein Financial Market Authority Approves Tokenized Real Estate Investment Product  Bitcoin NewsCROWDLITOKEN AG pioneers and starts distribution of a digital bond – European retail investors benefit as well For the first time in Europe, the Liechtenstein ...
HelloFresh Hands Consumer PR Assignment To Mischief  The Holmes ReportThe agency will run the global meal-kit delivery *service's* press office in the UK.
New PR agency names top Mergermarket M&A adviser rankings  PRWeekJoele Frank Wilkinson Brimmer Katcher and Kekst CNC are the new names at the top of two Mergermarket tables that rank PR agencies by M&A deals they ...
On the ground as Puerto Rico's political protests erupt  CNNLeyla Santiago reports from Puerto Rico, where a standoff between protestors and the Puerto Rican governor has sent the island into political chaos.
FBI makes arrests in Puerto Rico corruption scandal, prompting calls for governor’s ouster and concerns about billions in storm aid  The Washington PostThe FBI on Wednesday arrested two former senior officials who served in the administration of Puerto Rico Gov. Ricardo Rosselló, leading the chairman of the ...
CMS Board Hires PR Firm To Deal With Superintendent Suspension Aftermath  WFAEThe Charlotte-Mecklenburg Schools board has hired a global public relations firm for $30000 that specializes in crisis management to deal with the.
AT&T explores sale of its Puerto Rico business: sources  Reuters(Reuters) - AT&T Inc (T.N) is exploring options for its business in Puerto Rico that could include a potential sale for around $3 billion, people familiar with the ...
Murkomen dismisses CS Rotich's arrest as PR...  Citizen TVElgeyo Marakwet Senator Kipchumba Murkomen has dismissed the arrest of Treasury CS Henry Rotich over the Arror & Kimwarer dams scandal as a 'public ...
Trump slams Puerto Rico leaders, says governor is 'terrible'  ReutersU.S. President Donald Trump on Monday slammed Puerto Rico's governor and blasted the U.S. island territory's leaders, accusing them of wasting billions of ...
In Puerto Rico, Ponce Mayor Mayita Meléndez Discusses The State Of The Island  NPRNPR's Ailsa Chang speaks with Mayor Mayita Meléndez of Ponce, Puerto Rico, about growing calls for the governor's resignation.
PR: Cred and Bitcoin.com Join Forces to Boost Crypto Lending  Bitcoin NewsBy John Yearwood Cred Correspondent Amid a dramatic Bitcoin bull run, two of the most influential names in the blockchain finance industry have launched a.
CMS Board hires PR firm for damage control of superintendent suspension  WBTVSources say the firm is expected to specifically to handle the situation involving the superintendent's suspension so that CMS employees wouldn't have to deal ...
FAI trio decided best form of PR defence was attack  The TimesWhen the FAI board had an emergency meeting at 10pm on Friday, March 22, John Delaney, Donal Conway and Cathal Dervan, the FAI's new communications ...
McHugh Brothers Battle in 200 Breast, Beata Nelson Hits PR in Minneapolis  SwimSwamIn a battle of the brothers, Max McHugh took down older brother Conner McHugh in the men's 200 breast tonight in Minneapolis. Max, a rising sophomore with ...
PR and entertainment company New Romans appoints Anthony Spargo as managing partner  mUmBRELLA*Former Latitude Finance head of corporate affairs, Anthony Spargo, has been appointed as managing partner of PR and entertainment company New Romans.
What are protestors in Puerto Rico hoping for?  MSNBCNBC News Correspondent Gabe Gutierrez speaks to a protestor in San Juan, Puerto Rico, about why he's there, and what he hopes the outcome of the ...
Two-thirds of Americans support statehood for Puerto Rico, Gallup finds  CNNWashington (CNN) Two in three Americans support statehood for the US territory of Puerto Rico, a Gallup Poll released Thursday found, a figure that's largely ...
Are Meghan Markle and Kate Middleton's Public Appearances a PR Stunt to Quiet Feud Rumors?  The Cheat SheetMeghan Markle and Kate Middleton's recent public appearances have quieted rumors that the duchesses are feuding, but has it all been a PR stunt?
PR Connect: Lightspeed announces the second edition of Extreme Entrepreneurs - the no-strings attached training program to help high potential founders  MoneycontrolThrough the afternoon, the selected startups will have their business and points of view tested by a Lightspeed Partner.
Chaotic Sneaker Drops: A Marketing Dream or PR Nightmare for Brands?  Footwear NewsA hyped Adidas collaboration with AriZona Iced Tea was shut down by the NYPD over safety issues this week. Is this a PR dream or nightmare?
Does Richland County need better PR? Council members want to hire an image maker  The StateRichland County Council wants to hire an outside communications firm to help council members better communicate with county residents about what they do.
Puerto Rico's Legislative Assembly Could Start Impeachment Proceedings  NPRNPR's Ari Shapiro speaks with Yanira Reyes Gil, an associate law professor in Puerto Rico, about possible impeachment proceedings regarding Gov. Ricardo ...
Jeff Hunt Launches New PR Firm Legend Labs  The Holmes ReportThe agency Hunt previously founded, PulsePoint Group, was acquired by Olson in 2013.
Did Betsy DeVos's School Choice Program Enable Puerto Rico's Corruption Scandal?  ForbesYesterday, the former education secretary of Puerto Rico, Julia Keleher, returned to the island to stand trial after being arrested by the FBI on July 10th on fraud ...
Stream Residente's Puerto Rico Protest Song "Afilando Los Cuchillos' : Alt.Latino  NPRAmid the most crucial political crisis to hit Puerto Rico in its modern history, Puerto Rican artists Residente, Bad Bunny and iLe respond with music in real time.
The golden age of the pop PR  New StatesmanThe life of a Premier League pop music publicist is never easy. Sometimes it involves your band dragging you to their van in the early hours of the morning, ...
Harpootlian blasts Richland County for voting to hire PR firm  The StateSC state Sen. Dick Harpootlian blasted Richland County Council for voting to hire public relations consultants to conduct PR for county council members, saying ...
Newspaper ad allegedly by S'pore PR woman, 44, seeking soulmate who earns at least S$10000 a month  Mothership.sgLove can be left to chance and discovered in unexpected places, but some would rather take destiny into their own hands.
3 takeaways from Cannes Lions any PR or marketing pro can apply - PR Daily  PR DailyIf you think the festival that celebrated the best in creative advertising and marketing can't carry insights for your position, think again.
How Samantha McMillen Went From Magazines and PR to Styling Elle Fanning and Johnny Depp  FashionistaIn our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success ...
'Lion King,' heatwave and Puerto Rico protest: 5 things you need to know Monday  USA TODAYAmericans ready to protest in Puerto Rico and a former justice's body returns to the Supreme Court. Here's what to know Monday.
Embattled Puerto Rico Gov Apologizes for Profane Tirade Against Ex-NYC Council Speaker  NBC New YorkPuerto Rican Gov. Gov. Ricardo Rosselló was in Europe with his family this week on vacation when his administration took several hits that many believe have ...
Rebuilding continues in Puerto Rico 2 years after hurricane Maria  Aljazeera.comIt has been nearly two years since hurricane Maria devastated much of Puerto Rico. But the survivors of the catastrophe on the island are still rebuilding their ...
PR: Matrix Exchange Receives Approval From Abu Dhabi Global Market  Bitcoin NewsAbu Dhabi-based crypto asset exchange, Matrix Exchange announced on July 12 that it has received an In-Principle Approval (IPA) from by the Financial ...
Protesters demand Puerto Rico governor's resignation  CityNews TorontoProtesters are demanding the resignation of Puerto Rico's governor. Melissa Duggan on how the leak of offensive chat messages sparked the massive ...
US briefing: Mueller testimony, Iran tanker crisis and Puerto Rico  The GuardianMonday's top story: House committee chairman says Mueller has evidence of Trump's 'high crimes and misdemeanours'. Plus, Why leftist groups are taking up ...
PR Connect: Why should you invest in a Bajaj Finance Fixed Deposit now?  MoneycontrolFinance Minister, Nirmala Sitharaman, presented the first budget for the Government's second term on 5 July 2019.
Puerto Rico governor says he will not seek re-election  ReutersPuerto Rico Governor Ricardo Rossello said on Sunday he would not run for re-election and would step down as the head of his New Progressive Party ...
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A Winning Game Plan

You want to sell your products or services, and that... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product,... Read More

Media Training: When Reporters Bully You

UNDER FIREA friend whose organization is often in the media... Read More

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

Some financial planners think that they shouldn't share their top... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

Publicity: Nailing a Media Interview, Part I

The most important thing to remember for any interview: stay... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is... Read More

Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial... Read More