35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Balancing Marketing And PR Targeting To Build A Brand  ForbesIs it right for a publicist to only focus on the consumers that tend to translate into a purchase? Is that really how you build a brand?
PR contractors can earn 67 per cent more than permanent staff, study finds  PRWeekPR contractors can earn a staggering 67 per cent more per day than permanent PR professionals, research by job website CV-Library has found. News · Tweet ...
The Resurrection Of Yearning: The PR Story Behind The Launch Of “JAWA”  BW BusinessworldPiyush sharma - This is an exciting prospect for the entire motorcycling community in India. From a PR perspective, it will be interesting to watch how marketing ...
Never.no Appoints Red Lorry Yellow Lorry As Global PR Agency  The Holmes ReportLONDON — Social TV platform Never.no has appointed B2B technology specialist Red Lorry Yellow Lorry as its global PR agency, with a brief to engage ...
Roddy Dewe, one of the founders of modern UK PR, dies aged 83  PRWeekRoddy Dewe, one of the founders of modern UK PR, dies aged 83. From PR Week.
PR: Bitcoin.com Partners With Jeju Blockchain Smartcity Association to Spread BCH Adoption  Bitcoin NewsRoger Ver, CEO of Bitcoin.com has agreed to help the Jeju Blockchain Smartcity Association grow the BCH ecosystem. On March 25th, Roger Ver agreed to ...
Norwegian Cruise Line appoints new UK consumer PR agency  PRWeekNorwegian Cruise Line has hired Hope&Glory as its retained consumer PR agency in the UK, following a competitive pitch process, PRWeek can reveal. News.
Industry voice: 'This is the year we will challenge PR and comms to do even better'  PRWeekIndustry voice: 'This is the year we will challenge PR and comms to do even better'. From PR Week.
PR and Social Media Assistant – Ascot – £20-25k  Cosmetics BusinessDrive PR and Social Media activity for this fabulous makeup and accessories brand.
Global Media Intelligence & PR Software Market: Size, Trends & Forecasts (2019-2023), with Cision, Isentia Group, Meltwater and WPP Dominating - ResearchAndMarkets.com  Business WireDUBLIN--(BUSINESS WIRE)--The "Global Media Intelligence and PR Software Market: Size, Trends & Forecasts (2019-2023)" report has been added to ...
Tech PR community mourns Ryan Donovan  PRWeekNAPA, CA: The PR industry is mourning one of its best-known technology experts, Ryan Donovan, who died last week at his home in Napa, California. Donovan ...
Food banks risk being 'captured' by corporate PR drive, say activists  The GuardianThe UK food bank movement has been warned it is in danger of being “captured” by big corporations and supermarket chains that promote high-profile ...
Sony Middle East and Africa appoints new PR partner  PRWeekSony Middle East and Africa (Sony MEA) has hired consumer electronics specialist Tribeca to help drive awareness and growth of its range of audio and digital ...
The FY2019 Version of the Too Beautiful Diamond Route PR Video Is Complete!  Business WireThe 2019 version of the public relations video for Diamond Route, the expansive sightseeing route, has been completed.
OutCast expands outside US with deal for London-based Sepia  PRWeekOutCast expands outside US with deal for London-based Sepia. From PR Week.
Best Practices for Working With International PR Clients  Business 2 CommunityBuilding strong client relationships and creating an amazing experience are top priorities for Metis Communications. Although best practices to create great ...
30 jobs in the PR and marketing world - PR Daily  PR DailyCompleting everything on your to-do list feels great—especially when you put in extra time and effort to get the work done. A strong work ethic is essential for ...
Digivizer and the University of Newcastle collaborate to support PR students  mUmBRELLA*Digital tech, analytics and data company Digivizer has collaborated with the University of Newcastle to make its platform available for PR students. The.
Technology PR in the Netherlands: Here's what you need to know |  Silicon CanalsLaunching your company in the Netherlands? Things are a little different when you are trying to master technology PR in the Netherlands.
Mode PR Is Hiring A Part-Time Office Manager In New York, NY  FashionistaMode PR is a boutique fashion agency specializing in public relations, and representing a mix of cutting-edge luxury and contemporary designers with ...
Communications & PR (Temporary) job with American Association for Clinical Chemistry | 393173  mediabistro.comCommunications & PR (Temporary) in Washington , Entry Level, PR & Communications, Marketing & Communications with American Association for Clinical ...
Energy giants spent USD 1 bn on climate lobbying, PR since Paris: watchdog  Economic TimesParis: The five largest publicly listed oil and gas majors have spent USD 1 billion since the 2015 Paris climate deal on public relations or lobbying that is ...
Bae Jin Young's “Produce 101” PR Video Becomes First To Reach 10 Million Views  soompiBae Jin Young's one-minute PR video from “Produce 101 Season 2” is the first PR video to reach 10 million views on Naver TV! The video reached 10 million ...
All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
Uber Appoints The Hoffman Agency to handle Hong Kong PR  Marketing InteractiveThis appointment includes both Uberâ��s ride-sharing operations and the Uber-Eats food delivery *service*.
How To Create Meaningful PR Content -- Even When You Have Nothing 'New' To Announce  ForbesWhether working on the agency-side or in an in-house role, every marketing and communications professional has faced one universal challenge. What do you ...
UM PR Professor Chronicles Student Successes Through Office Artwork  HottyToddy.comBy Kendall Crumbaugh Hottytoddy.com intern. Following in her father's footsteps was not her original plan, but University of Mississippi Professor Robin Street ...
UK Young Lions PR: The Romans win gold and silver in all-female podium  PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...
Spotify Calls On Regulators to Fight Against PR - Mon., Mar. 25, 2019  O'Dwyer's PR NewsSpotify is sounding the alarm over what it deems anti-competitive actions in the marketplace committed by Apple. The music streaming *service* has now filed a ...
In brief: Rooster jumps on Zip Now brief; wins for Battenhall, RMS, Future and PaceUp Media  PRWeekIn brief: Rooster jumps on Zip Now brief; wins for Battenhall, RMS, Future and PaceUp Media. From PR Week.
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
Digorlon Joins SCSE and Provide IIOT Solution to Improve Industrial Competitiveness  PR.comDigorlon platform will participate in SCSE in Taiwan and provide IIoT application solutions, which include Industry Internet of Things & M2M device cloud ...
'Transparency and trust are more important than ever' - Active DMC's Sawsan Ghanem  PRWeekThe evolving PR landscape in means communication firms need to be transparent, trustworthy and take a firm stance on an issue while being tech-savvy is no ...
Huntington Study Group Achieves 100th Credentialed Research Site Milestone  PR.comThe Huntington Study Group (HSG), a world leader in spearheading research and conducting clinical trials in Huntington disease (HD), is excited to announce ...
PR - Arcade racing is back! Launch trailer for Xenon Racer is now live  GoNintendoRotterdam, The Netherlands - March 25, 2019 - Arcade racing is back! SOEDESCO just revealed a spectacular launch trailer for the futuristic Xenon Racer.
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
PR - WARFRAME APPROACHES 50 MILLION PLAYER MARK AT SIXTH-YEAR ANNIVERSARY  GoNintendoLONDON, ON – March 25, 2019 – Canadian developer and publisher Digital Extremes is humbled and proud to announce today its cooperative online hit ...
Microsoft moves consumer PR from 3 Monkeys Zeno  PRWeekMicrosoft has moved its six-figure consumer PR account from 3 Monkeys Zeno to sister shop Assembly, ending a 10-year relationship with the agency, PRWeek ...
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's Witt O'Brien's, a  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Rujugiro embarks on PR campaign to mask blood money in Uganda  The New TimesRwandan dissident Tribert Rujugiro has embarked on an aggressive campaign to portray a positive image of his tainted Tobacco business in northern Uganda.
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
DOH Meeting Was PR Stunt | News, Sports, Jobs  Wheeling IntelligencerI don't know what I was expecting last Tuesday when Gov. Jim Justice brought every Division of Highways district engineer and county supervisor to Charleston,
Breakfast Briefing: 5 things for PR pros to know Monday morning  PRWeekHow media reacting to Mueller report; What's up with Apple's live stream of Steve Jobs Theater?; How Parkland is communicating to parents following suicides; ...
Archetype Lands VMware US PR Duties  The Holmes ReportVMware started working with Archetype this week after five years with H+K Strategies.
Puerto Rico faces food-stamp crisis as Trump privately vents about federal aid to Hurricane Maria-battered island  The Washington PostTOA BAJA, PUERTO RICO — At the Casa Ismael clinic for HIV-positive men with severe health complications, the staff used to immediately change patients' ...
Gender pay gap among PR freelancers 'second highest' across marcomms and creative  PRWeekPR has the second biggest gender pay gap in favour of men among marcomms and creative freelancers, despite PR being the most female-dominated strand, ...
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Global Public Relations (PR) Tools Market 2019: Outbrain, Google, Business Wire, Salesforce  Global Industry JournalGlobal Public Relations (PR) Tools Market Report thoroughly portrays an analysis of the growth direction grounded in the historic, current, and futuristic ...
The Hidden PR Disaster That Led to Huawei's Crisis  OZYThe telecom giant always had a tough task in convincing the West it could be trusted. But it made its job even harder by not listening to key advisers.
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
BCW Lands Lucrative Lenovo PR Remit In China  The Holmes ReportBEIJING — BCW has landed Lenovo's lucrative PR remit in China, taking on a range of communications duties that are estimated at upwards of $3m per year.
Huawei's PR Lessons For China Inc Arun Sudhaman 28 Feb 2019  The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?
Unsolicited Press to be at the 2019 AWP Conference  PR.comUnsolicited Press, a Portland-based small press, will be attending the 2019 AWP Bookfair.
9 Ways You're Ticking Me Off: A PR Primer | The American Lawyer  Law.comWe've been together a long time so let me cut to the chase: For such an elite segment you—lawyers firms and corporations—are often shockingly ...
Merck Reviews US Corporate PR Support Agencies that already do work for the pharmaceutical giant are  The Holmes ReportAgencies that already do work for the pharmaceutical giant are among those participating in the review.
PR - Back to Bed arrives to Nintendo Switch April 11th  GoNintendoSpain / The Netherlands – March 25th 2019 – 2Awesome Studio is proud to announce its second title as indie publisher with the launch of Back to Bed on ...
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
Brexit: PR Industry Still Divided On Preferred Outcome  The Holmes ReportResearch from the PRCA shows 45% of comms leaders would prefer Article 50 to be rescinded.
Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
Walking Down to the Basement 10 Years Later: What I Would Tell My Younger Self  BOSS MagazineTen years ago, I was 26 years old and I took the most important steps of my life. I walked down to my basement. My wife and I had just closed on a house, we ...
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Milldam Public Relations to Exhibit at The National Facilities Management and Technology Conference and Expo in Baltimore  Associated PressBALTIMORE--(BUSINESS WIRE)--Mar 25, 2019--Milldam Public Relations, a full- *service* public relations firm serving a range of technology sectors including ...
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
Versacarry Names Howard Communications PR/Marketing Agency of Record  AmmoLand Shooting Sports NewsJustin Sitz, CEO, and Owner of Versacarry has named Howard Communications, Inc. as their PR/Marketing agency of record.
Longtime Greenville Reporter Leaving to Start Public Relations Company  TVSpyAfter a quarter of a century covering stories in Greenville, N.C., longtime WYFF reporter Tim Waller is calling it quits. He made the announcement on his ...
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
PRWeek and Women in PR kick off 2019 Mentoring Scheme  PRWeekPRWeek and Women in PR kick off 2019 Mentoring Scheme. From PR Week.
Announcing PR Daily's 2018 Video & Visual Awards finalists - PR Daily  PR DailyCreating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily's 2018 Video & Visual Awards proved this ...
Solving Communication Problems in Puerto Rico after Storms  EDM DigestBy David E. Hubler Contributor, EDM Digest. Puerto Rico's near-total devastation from Hurricane Maria in 2017 has spawned several unusual technological ...
Bitmain’s IPO expires, PR rep hints at the next course of action  Cryptoline NewsBitmain's IPO expires six months after the virtual currency company, filed its initial public offering (IPO) with the Hong Kong Stock Exc...
The Results of Our Puerto Rico Cave Shootout Are In!  FstoppersLast week, we continued our exploration of Puerto Rico with our second shootout challenge. This time, we mixed it up a little bit with a guest photographer, and ...
Advertising/public relations senior earns national recognition from PRWeek  Penn State NewsSenior Elise Bingaman, one of five national finalists for the Outstanding Student Award from PRWeek, dove into the contest as a "passion project" during a ...
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
PRCA revises reading list to include 60 per cent female authors  PRWeekThe Public Relations and Communications Association (PRCA) has overhauled its recommended reading list to improve the gender diversity of authors, ...
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand ...
WPP PR Firms Outperform Group With 2.6% Growth In 2018  The Holmes ReportWPP's PR and public affairs firms led growth at the holding group, which reported an overall revenue decline of 0.4% last year.
How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
Photo Essay: Puerto Rico’s Small Farmers Rebuild, with Help from Chef José Andrés’ World Central Kitchen  Civil EatsA year and a half after Hurricane María struck the island, grants from World Central Kitchen are helping dozens of small farmers start *fresh*.
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
Deadline Extended for Flagship Niagara League's Sail Training Program  erienewsnow.comThe program typically costs $1800, but Erie Insurance is offering scholarships that will cover the full cost of tuition.
Promise for pro-life measures in Puerto Rico  OneNewsNowPuerto Rico may be edging toward some restrictions on abortion.
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
Facebook reveals plans to pivot to privacy-focused platforms - PR Daily  PR DailyAfter more than a year of scandal, Facebook wants a do-over. The company has announced sweeping changes to overhaul the social media juggernaut.
Gov's rep to Puerto Rico fiscal board demands list of revitalization coordinator nominees  Caribbean BusinessSAN JUAN – Less than a week after doing so, the executive director of Puerto Rico's Fiscal Agency and Financial Advisory Authority (Aafaf by its Spanish ...
2018: Huntsworth PR Revenue Falls Amid Overall Company Lift  The Holmes ReportLONDON — Despite overall gains, Huntsworth on Tuesday reported a 5.1% year-over-year decline in its communications revenue during 2018.
PRWeek US Awards 2019: The Winners  PRWeekZeno Group and Ketchum win big at the 20th anniversary of the PRWeek Awards, while David Hogg and the cofounders of March For Our Lives are honored as ...
Citywide Mosquito Management Effort in Puerto Rico During Zika Outbreak Offers Lessons for Future  Entomology TodayAn integrated vector management program is no small undertaking, but a program run in Caguas City, Puerto Rico, during the Zika outbreak of 2016 shows such ...
Rajat Gupta's PR blitz shows a never-say-die spirit, but the stains on his corporate suit are not easy to wash  FirstpostThe first thought that occurs on a Monday morning when leading Indian newspapers carry prominent interviews with Rajat Gupta is a simple question: Why is ...
Ted Yoho, Jenniffer Gonzalez-Colon host American LNG Summit in Puerto Rico  Sunshine State NewsTed Yoho, Jenniffer Gonzalez-Colon host American LNG Summit in Puerto Rico.
Added aid for Puerto Rico complicates larger relief bill  San Francisco ChronicleWASHINGTON — A battle over funding for Puerto Rico is complicating the path forward for a long-delayed disaster aid bill that's a top political priority for some of ...
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
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Writing A Press Release

News releases (also called press releases) are an important part... Read More

Top Five Publicity Myths

Most people consider getting publicity the most important part of... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

The Truth About Public Relations

The truth is, you CAN attract the support of those... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and... Read More

Easy to be Foolish About PR

In fact, here are three really foolish goofs made by... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public... Read More

Publicity: Polls and Surveys Are a Great Path Free Publicity

When I search Google News for "surveys," I get nearly... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

A Simple Formula for Success

Leaders in the business world need public relations big time,... Read More