35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


Politico

White House defends Trump's NFL fixation as Puerto Rico seeks help
Politico
The White House on Monday defended President Donald Trump's muted response to the devastation Hurricane Maria left behind in Puerto Rico, brushing off criticism that he's been more interested in kneeling NFL players than a U.S. territory suffering from ...
In Battered Puerto Rico, Governor Warns of a Humanitarian CrisisNew York Times
Donald Trump Finally Tweets About Puerto Rico: “Broken Infrastructure, Massive Debt”Deadline
Help for PR after Hurricane MariaHouston Chronicle
Washington Post -CNN -CNBC
all 2,142 news articles »

Forbes

Four Ways Sports Build Strong Communities Through PR
Forbes
Fan obsession with damaging topics versus positive headlines is troubling. Thankfully, there are many ways the sports industry amplifies feel-good stories that are key to building healthy communities. Public relations is a marketing vehicle that is ...

and more »

Salon

Jerry Jones sidesteps the meaning of anthem protests with PR ploy
Salon
Before Monday night's football game against the Arizona Cardinals, the Dallas Cowboys — led by their owner, Jerry Jones — all collectively took a knee before the national anthem was played, then linked arms while standing for the anthem. The act was ...

and more »

Campaign Asia-Pacific

3 things automation can and cannot do to reshape PR
Campaign Asia-Pacific
Since launching his semi-automated PR agency earlier this year, serial entrepreneur Chris Chong has been ruffling some feathers in the industry. His latest startup, SumoStory, uses computer algorithms to play the role of matchmaker between startup ...


Ladders

This PR job requires you to babysit the CEO's kids
Ladders
The listing states that it wants a PR professional with 1-3 years of experience in public relations “to manage accounts and support PR strategy and execution for clients.” So far, so good. But here's the catch: “We also may need this person to watch ...


Forbes

PR Lessons Learned From A Sports Hero's Fall From Grace
Forbes
In public relations, a sports hero falling apart has become almost cliché. But when that happens, what can be done? If the problem is already public knowledge and the sports star is at the top of the field (as the three above were), about the only ...


Refinery29

How Celebrities Use Pregnancy For PR: A Look At Kylie Jenner And Nikki Reed
Refinery29
As someone who covers entertainment for a living, I'm always eager for a glimpse into the inner working of the well-oiled celebrity machine. And on Friday, two separate incidents painted a pretty interesting picture of how, and why, celebrities talk ...

and more »

Times LIVE

PR firm accused of dispensing medical advice to patients
Times LIVE
The Government Employee Medical Scheme (Gems) and a private Public Relations firm, Martina Nicholson Associations, have been accused of using lay people to give incorrect medical advice to patients who think it is a doctor offering free online help.

and more »

Forbes

How To Win In Today's Public Relations
Forbes
In the PR industry, we know that the definition of “public relations” can change from firm to firm, year to year. PR is constantly evolving, and so are industry practices. At Ideas That Evoke, we have changed the way we approach PR as an agency function.

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