35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Greggs, Virgin and McDonald's: complete winners list of The Drum's inaugural PR Awards  The DrumIt was a big night for brands like Greggs, Virgin and McDonald's at The Drum's inaugural PR Awards, which took place at The Marriot Grosvenor Square Hotel, ...
PR: The Evermore Disposable Discipline?  The Holmes ReportRelationships between agencies and brands are suffering, as the hunt for a PR partner is often taken less seriously.
How to get your ads working, and whether PR is worth it  TechCrunchJulian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing ...
Revealed: Failed Hong Kong Govt PR Plan To Salvage Global Reputation  The Holmes ReportHONG KONG — The Hong Kong government has sought PR agency counsel for a campaign to salvage its global reputation as the city remains gripped by ...
The Feather in Felicity Huffman Crisis P.R. Campaign Cap  Vanity FairCommunity *service* began almost immediately for the first parent in the college admissions scandal sentenced.
Senior PR Account Manager  Pedestrian TVExample is a Sydney-based agency that is setting the new gold standard for PR, marketing, *content*, branding and design. The go-to brand experience studio for ...
'This is a plea for democracy': HK pr...  Taiwan NewsTAIPEI (Taiwan News) — Pro-democracy Hong Kong activists Joshua Wong and Denise Ho testified on Capitol Hill Tuesday (Sept. 17), pleading with ...
Facebook outed a Ukrainian PR agency which spent $1.6 million on ads for fake accounts and pages  INSIDERFacebook announced Monday that it has taken down hundreds of fake accounts, groups, and pages originating from Ukraine and Iraq.
8 Second PR selected as Textbook for California State University San Bernardino PR Writing Class by Instructor this Fall 2019  Yahoo Finance8-Second PR: Energize Your Story for Ultimate Media Success has been chosen as the primary textbook for the COMM 344 Public Relations Communication ...
Seven Skills Every Modern-Day PR Team Needs  ForbesThe lines between PR and marketing have never been more blurred, and now is the time to prepare your teams for success.
Fossil Fuel Ad Campaigns Emphasize 'Positives' After Climate Science Denial PR Lands Industry in Hot Seat  DeSmogThis story is part of Covering Climate Now, a global collaboration of more than 250 news outlets to strengthen coverage of the climate story. Public relations ...
Tide.pr Signs Stacey McArdle As Director  B&TTide.pr, the Hardie Grant Media-owned PR & communications agency has announced the appointment of Stacey McArdle (right in photo) as director. McArdle ...
CampaignLab launches in New Zealand  PRWeekSydney-based PR and brand engagement agency CampaignLab has made the leap across the pond, launching a new business in Auckland, New Zealand.
Cultural context key to successful South African PR narratives  Bizcommunity.comBrand exposure opportunities have exploded and fragmented in recent years, with new technologies and communications platforms opening a world of ...
Gaming company Bethesda chooses new PR agency  PRWeekGaming company Bethesda chooses new PR agency. From PR Week.
Invest PR Maximizes Efforts, Hiring Staff in California and New York  The Weekly JournalRodrick Miller, Invest Puerto Rico CEO announced the expansion of the organization in the U.S. states of California and New York as a strategy to maximize ...
Andhra Pradesh govt cancels 3,543 PR road works worth RS 1,031 crore  The New Indian ExpressThe YSRC government had decided to cancel those engineering works sanctioned before April 1, 2019, but not grounded.
How Katie Sturino Went from Working in PR to Becoming an Influencer-Entrepreneur  Yahoo LifestyleIn our long-running series, "How I'm Making It," we talk to people making a living in the fashion industry about how they broke in and found success.
Advice For Communications Professionals: Consider Tech PR  ForbesHistorically, writing about technology was considered a technical skill. Professionals who found themselves pigeonholed into tech industries took pride in ...
PR crises that have defined 2019 - PR Daily  PR DailyThere are four months left in 2019, but it already feels like we've witnessed a year's worth of scandal and crisis. Last year, it was Facebook's data misuse and ...
Influencer fraud's $1.3B price tag—and how marketers can respond - PR Daily  PR DailyInfluencer marketing has emerged as an exciting tool for communicators looking to tap devoted audiences online—but a lack of regulation threatens to bring ...
Position, Research and Tell Stories: PR Tips for Startups  PR News - For Smart CommunicatorsFor the PR professional, it is essential to research the company's market sector when beginning a relationship with a startup.
How to apply for Australia Permanent Residency (PR) Visa in 2019  India TodayAustralia is one of the best countries to apply for Permanent Residency (PR) Visa as it allows one to work and settle in the country for a period of 5 years.
Align PR Adds Five Key Staffers, Including Senior Publicist Brit Reece  Hollywood ReporterNicole Perez-Krueger launched the company over the summer and continues to expand operations across both coasts.
Domino's Pizza announces retained consumer PR agency  PRWeekDomino's Pizza announces retained consumer PR agency. From PR Week.
PPR merges with BCW in Australia and New Zealand  PRWeekWPP AUNZ has merged two agencies in its network: PPR and BCW (Burson Cohn & Wolfe). The merged business will be led by Pamela Klioufis (pictured), ...
2020 Salaries for Marketing, Advertising, and PR Positions | Study  MarketingProfs.comThe median starting salaries for a marketing, advertising, and public relations jobs in the United States vary widely by position. Check out this salary guide for ...
The PR Process That Drives Hundreds of Links Time After Time  Search Engine JournalLinks remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming ...
Experts: Huawei's Offer to License 5G Technologies a 'Smart PR Move'  Caixin GlobalExperts called Chinese tech giant Huawei's offer to license 5G technologies to the U.S. a “smart public relation move.” In an interview with the Economist posted ...
Identity parade campaign points to one of Britain's deadliest killers  PRWeekThe potent symbol of a police line-up of potential criminals is at the heart of a snap campaign by WPP Health Practice and the UK Sepsis Trust to boost ...
The Mystery PR Man — or Three — Behind Taliban Propaganda  OZYIs he real or fake? One man or many? Nobody knows for sure about Zabihullah Mujahid.
QVB Appoints Alt/Shift As Retained PR Agency  B&TAlt/Shift is thrilled to announce its appointment as the retained PR agency for Vicinity Centres' property, the Queen Victoria Building (QVB), a step that sees the ...
Gallup says the PR industry has a bad reputation. Here's what can be done about it  PRWeekPR didn't finish dead last in a Gallup poll released this week about industries with the best and worst reputations, but it came perilously close, with the ...
Ibec's Masterson for PR conference  Ireland's Marketing & Media Monthly MagazineSiobhán Masterson, head of corporate affairs for Ireland's largest lobby group, Ibec, will speak at the Public Relations Institute of Ireland (PRII) conference next ...
W sets sail with Royal Caribbean International  PRWeekW sets sail with Royal Caribbean International. From PR Week.
Beattie Communications promotes regional leaders  PRWeekJoanne Spence, who has been with the agency for 12 years, has been elevated to managing director of Scotland. Spence was previously Beattie's Scotland ...
PR Account Executive  Pedestrian TVDo you classify yourself as a PR whiz? Do you love to hustle, be creative and work amongst a dynamic & passionate team? We're looking for a full time account ...
Ky Journos Tweet Out PR In Race To Not Get Beat...  Louisville Eccentric ObserverBloody hell. Hot, innit? It must be at least a month since you last used that enervated chestnut. Which presumably is itself an enervated chestnut. But yes, hotter ...
How can I apply for Canada PR?  India TodayCanada PR: Here's how you can apply for PR in Canada from India.
Green Badger Selects Ripley PR as Public Relations Agency of Record  PRNewswireSAVANNAH, Ga., Sept. 12, 2019 /PRNewswire/ -- Green Badger, the leading software solution for LEED certification for the construction industry, has named the ...
The How-To: Owning Your PR Even On A Tight Budget  EntrepreneurA record number of 366 startup deals took place in 2018 across MENA, amounting to a total investment of US$893 million. According to Magnitt's The Start-up ...
Breakfast Briefing: 5 things for PR pros to know on Monday morning  PRWeekBreakfast Briefing: 5 things for PR pros to know on Monday morning. From PR Week.
Inside Out PR adds The Embodied Present Process to its client list  mUmBRELLA*Inside Out PR has won the account for de-stressing procedure, The Embodied Present Process (TEPP). The agency will be supporting the launch of TEPP's ...
PRworks founder to speak at National PR Congress  SunStar PhilippinesDORIS Isubal-Mongaya, founder and CEO of PRworks Inc., will be among the speakers during the 26th National Public Relations Congress at the SMX ...
PR Icon Kelly Cutrone bans Jezebel writer for life  Page SixPR icon Kelly Cutrone has banned a Jezebel writer from her fashion shows after the blogger claimed that Cutrone kicked her out of a seat at a Fashion Week ...
Exclusive: Agency hires former Edelman and Weber Shandwick UK healthcare chiefs  PRWeekThe healthcare-focused marketing and comms agency has appointed Edelman's Kate Hawker and Weber Shandwick's Lucie Harper as global practice leads.
Hospitality PR firms merge to form new agency  PRWeekHospitality PR firms merge to form new agency. From PR Week.
FT launches biggest brand campaign since 2008 financial crisis  PRWeekThe Financial Times is launching its biggest campaign since the 2008 global recession, introducing "The new agenda" brand platform and combining it with an ...
Traditional PR Doesn't Work Anymore. Here's What Does.  The Business of FashionNEW YORK, United States — PR just isn't what it used to be. Consider the experience of Tibi designer Amy Smilovic, who started her New York-based label in ...
Should Your Business Outsource Its Marketing and PR?  Business News DailyDoes your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.
DesignRush.com Names Bianchi Public Relations One of Top PR Companies for 2019  PRNewswireTROY, Mich., Sept. 9, 2019 /PRNewswire/ -- Bianchi Public Relations, Inc. – a metro Detroit-based public relations (PR) agency with deep automotive and ...
What the Future of PR Looks Like  Business 2 CommunityPublic relations has changed considerably the past few years and is presenting exciting times for business and brands. skip. Ads by Hooly. This change is ...
PR Internship  Pedestrian TVPublique Agency is a full-*service* PR and communications agency based in Melbourne, working across projects, brands, campaigns and events throughout ...
Bitcoin.com Announces Partnership With Telecommunications Manufacturer HTC  Bitcoin NewsBitcoin.com, one of the world's oldest and most established cryptocurrency innovators with over 4.5 million wallet holders worldwide, and leading ...
Watch: Sandy Hook Promise's newest PSA  PRWeekSandy Hook Promise launched a chilling public *service* announcement on Today on Wednesday morning that transforms everyday school items into essentials ...
Why and how PR pros should embrace artificial intelligence - PR Daily  PR DailyArtificial intelligence (AI) is finding its way into customer *service*, online search and even the crafting of articles. All this gives rise to a new phenomenon for ...
PR blessing in hiding in Kashmir  Telegraph IndiaAn “awareness” blitz in the Valley to assure residents that they would not be compelled to part with their land.
Media Mantra bags the PR mandate of MyOperator  afaqsMyOperator is a provider of call management systems that allows businesses to streamline incoming calls.
Liven Announces Strategic Partnership with Bitcoin.com  Bitcoin NewsLiven, the lifestyle rewards app that lets users spend and earn cryptocurrency rewards in over 1000 restaurants across Australia, is introducing Bitcoin Cash into ...
Most popular undergraduate PR courses revealed  PRWeekMedia studies and journalism are the most popular courses for young people looking to learn about PR, according to annual data published by UCAS, the ...
Striking pilots largely winning PR battle against British Airways, say comms pros  PRWeekWith British Airways facing a huge comms challenge over strikes called by pilots union BALPA, PR industry figures largely agree that the airline is coming out ...
Chandigarh immigration firm told to pay 46K for no PR status  Times of IndiaThe district consumer disputes redressal forum has directed an immigration firm, Global Gateways, in Sector 22, Chandigarh, to pay Rs 12000 for faili.
PR Tips for Democrats to Connect with the American Public  PR News - For Smart CommunicatorsAs the Democrats prepare for tonight's debate, I offer advice as a former editor-in-chief of a celebrity magazine and a current PR pro: Don't ignore American pop ...
David Cameron: the rise and fall of the public relations prime minister  Open DemocracyThe Cameron years exemplify the outsized role of finance and corporate communications in British politics. Anthony Barnett. 17 September 2019.
Catching Up with a Grad: PR exec Christine Schunk, '99  Sonoma Index-TribuneShe arrived at U.C. San Diego – the first person in her family to attend college -- and describes the transition to a big city “as awe-inspiring and completely, totally ...
Berk Communications names Ryan Mucatel to new COO position  PRWeekNEW YORK: Berk Communications has named Ryan Mucatel to the newly created position of EVP and COO. He started in the role on September 3, said Berk ...
Brooklyn Brewery hires AGW Group for beer launch communications  PRWeekNEW YORK: Brooklyn Brewery didn't have to look far for an agency to handle an upcoming beer launch, settling on Brooklyn-based AGW Group for the project.
Meghan Markle told new PR company she wanted to 'break the internet' in secret talks  ExpressThe Duchess of Sussex is said to have made the bold statement during a meeting with Hollywood PR company Sunshine Sachs, who worked on the release of ...
How Tim Bell was overtaken by modern PR  Financial TimesThe mouth of hell gapes in warning, yet Doctor Faustus cannot repent and avert damnation, in the play by Christopher Marlowe. My Faustian moment came after ...
"He Understood The Power Of PR": Lord Tim Bell Obituary  The Holmes ReportThatcher's former comms advisor founded Bell Pottinger, playing a highly influential role in the development of London's global PR industry.
Francesca Simons PR is seeking Fall 2019 PR Interns in NYC (Paid Internship)  FashionistaFrancesca Simons is a leading, fine jewelry publicist located in New York, representing luxury fine jewelry brands on a project and freelance basis.
PR Strategy: What You Need to Know About Earned and Owned Media  Business 2 CommunityFor years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade ...
Explainers: What are music PRs? And what can they do for me?  MusicRadarWe look at how to find, price and pick a PR you can work with.
How Implementing a PR Program in Your Business Will Change it Forever  Grit DailyFor many small business owners, the most important thing to keep business running is leads in the door. Due to cash flow, small businesses need to be ...
Protest PR: the creative team supporting Hong Kong's anti-government demonstrations  South China Morning PostHong Kong protesters are not only taking their message to the streets. Thousands are volunteering to create graphics, posters, videos and other *content* meant ...
A day in the life of running a PR agency: 1980s versus now  PRWeekNexus grandfather and grandson leadership duo reveal the differences between a typical PR day in the 1980s (for Choat senior, chairman), and today (for Choat ...
PR measurement: stop reviewing, start planning - and share your ideas and experiences  PRWeekIn the third of a series of columns from our partner AMEC, Jon Meakin argues that truly effective evaluation calls for honest and open analysis of what didn't work ...
Seven guaranteed ways to annoy a journalist with your pitch  PRWeekAs a journalist, I receive more than 200 pitches in my inbox every day and when you're wading through swathes of emails, you become cut-throat. Opinion.
Raheem Sterling ditches his PR agency after its England captaincy news leak  The TelegraphRaheem Sterling has split from the public relations agency that leaked news about him getting the England captaincy.
PAN Communications Phil Nardone joins the PR Week Podcast  PRWeekPAN Communications Phil Nardone joins the PR Week Podcast.
Public Relations/PR Account Director job with Hausman LLC | 403710  mediabistro.comWe have an opening at our SoHo office for a public relations professional who wants to take his or her game to a new level, working with great clients and a ...
Ready10 'buoyed' by comms brief for UK's largest boat show  PRWeekReady10 'buoyed' by comms brief for UK's largest boat show. From PR Week.
Why the heart of a PR agency should be driven by content: Asif Upadhye, SPRD  Exchange4MediaUpadhye, Director of SPRD, explains how the story of a brand can be best conveyed when words frame the right narrative.
Tim Bell, PR and advertising executive, 1941-2019  Financial TimesTim Bell, who has died aged 77, was a swashbuckling spin-doctor who became a confidante of Margaret Thatcher and helped to create Britain's public relations ...
Can This Hollywood PR Firm Change the Public's View of Meghan Markle?  Showbiz Cheat SheetWas hiring a PR firm to fix Meghan Markle's reputation the best thing to do?
Entertainment giant Endeavor files IPO  PRWeekLOS ANGELES: Entertainment giant Endeavor has taken another step towards its IPO, issuing documents with the SEC Monday that, according to media reports, ...
RenoRun Selects Ripley PR as North American Public Relations Agency of Record  PRNewswireMONTREAL, Sept. 10, 2019 /PRNewswire/ -- RenoRun, the world's leading technology-enabled construction material delivery *service*, has selected global B2B ...
Brands have never been more pressured to lead with purpose: report  PRWeekBrands have never been more pressured to lead with purpose: report. From PR Week.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning  PRWeekThe We Company is delaying its IPO. The parent of co-working startup WeWork issued a statement on Monday evening that says it "expects" to complete its IPO ...
Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes Report1.7m people brave torrential rain to take to the streets, underlining how protestors are winning an increasingly global battle for hearts and minds.
Meghan Markle Is Trying to Fix Her Image by Hiring a Hollywood PR Firm  Showbiz Cheat SheetMeghan Markle may be in the process of fixing her tarnished image, as she reportedly hired a PR firm to do damage control.
OPINION: BA and Cathay woes demonstrate airline PR vulnerability  FlightglobalAs a flag carrier with an unassailable lead at a major hub, you probably don't expect much sympathy when things go wrong.
Bad fauxmance: when celebrity couples become PR stunts  The GuardianFrom Camila Cabello and Shawn Mendes to J Lo and Drake, pop is awash with accusations of fake relationships – but who's for real?
Singapore Tourism Board picks MY agency partner for PR and digital duties  Marketing InteractiveSingapore Tourism Board (STB) Malaysia and Brunei has appointed Brandthink PR in Malaysia for PR and digital consultancy services. The appointment is for a ...
Golin wins PR mandate for Pure Group in Hong Kong  Mumbrella AsiaFitness brand Pure Group has appointed Golin Hong Kong as its PR agency. Golin's mandate extends across Pure Group verticals like yoga, fitness, apparel ...
Adventures In Anti-Renewables PR: North Carolina Duke Energy Solar Edition  CleanTechnicaA North State Journal article on Duke Energy and solar is the anti-renewables disinformation campaign in a nutshell.
Prince Harry, Duchess Meghan hire Hollywood PR firm for travel organization  Fox BusinessMeghan Markle and Prince Harry are breaking away with their own travel initiative, and that includes a new PR team.
Major social platforms join Pinterest in disrupting anti-vaxxer propaganda  PRWeekIn the latest offensive in the war against anti-vaccination messaging, Facebook and Instagram are rolling out a new system to direct their users - more than three ...
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning  PRWeekIf you're wondering 'where is everyone?' on Friday, they could be taking part in the Global Climate Strike, which is set to draw attention to the climate change ...
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How to Take Advantage of Public Relations

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Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More