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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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Bitcoin News (press release)

PR: Connectius Using Blockchain to Change the E-Commerce ...
Bitcoin News (press release)
November 5 saw the launch of the ICO for Connectius, a project that intends to use blockchain to change the e-commerce market. Connectius is a ...

and more »

HuffPost

Raven Robinson Named One of the Top 25 African American PR Millennials to Watch
HuffPost
“I want people to know that public relations is not about red carpet events or fancy dinners,” she says. “It's organizing press conferences and bringing attention to foster care awareness and implementing a twitter chat that informs Lupus advocates how ...


PR: Human Discovery Platform Token Sale Is Officially Opened
Bitcoin News (press release)
This is a paid press release, which contains forward looking statements, and should be treated as advertising or promotional material. Bitcoin.com does not endorse nor support this product/service. Bitcoin.com is not responsible for or liable for any ...


Turkish PR Agent's Father and Grandparents are Armenians
Asbarez Armenian News
“I have never considered myself Armenian all my life,” Turkish PR agent Ronn Torossian says. BY HARUT SASSOUNIAN. Last week I wrote a column about Ronn Torossian, President of 5W Public Relations firm in New York City, who had signed a contract ...


O'Dwyer's PR News

How to Hire a PR Firm Advice Updated by O'Dwyer's
O'Dwyer's PR News
Two choices present themselves—hire an ad agency related PR operation or an independent firm. Both have pluses and minuses. The PR volume handled by the five conglomerate operations is in the hundreds of millions and dwarfs the revenues of the ...


City A.M.

How not to pitch: A lesson in awful PR
City A.M.
Jamie sends an email: “Afternoon Elena, wondering if my offer to chat with [a well-known tech company] tickled your fancy?” No, Jamie, it absolutely did not. Few things do – and the prospect of listening to corporate drivel is not one of them. And ...


Bitcoin News (press release)

PR: Crypto20's Autonomous Crypto Index Fund Passes $15 Million ...
Bitcoin News (press release)
CAYMAN ISLANDS – CRYPTO20 is rapidly gaining momentum as it hits $14 million for its Cryptocurrency Index Fund. Over 5000 contributors are part of the ...

and more »

PRWeek

Treasury-owned assets company plans new PR contract
PRWeek
The new deal – which will run for two years with the possible option of a year-long extension – is set to launch next summer, and will include financial PR, as well as supporting UKGI in its activities advising government on large transactions and ...


Forbes

Three Ways Social Media Works For Public Relations
Forbes
The answers seemed to surprise them: No and No. Public relations is the Persuasion Business. In the book and for this column, I focus on how PR can be used to influence the media, clients, employees and various audiences. In most cases, traditional ...


Townhall

Democrats' 'Concern' about Sexual Harassment is a PR Ploy
Townhall
It's nothing more than a public relations move to keep them from becoming known as the party of sexual predators. It's too late for that. Every time an election nears, Democrats remind us they are the champions of women. I don't buy it for one moment.
Bill Clinton Should Have Resigned Over Lewinsky Affair, Kirsten Gillibrand SaysNew York Times
EXCLUSIVE: Bill Clinton is facing NEW accusations of sexual assault by four women while the former president was ...Daily Mail

all 216 news articles »
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Radio Interviews - How To Get Them!

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Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Writing a Press Release: Inverted Pyramid Style

A term you'll hear in newsrooms, in editing meetings, in... Read More

Making Press Releases Work - Creating News Where None Existed

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Fiercely combative business, non-profit and association managers use every PR... Read More

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The words are pop culture heroes.Movies such as "The Insider,"... Read More

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As you start getting more media-savvy, you'll find yourself coming... Read More

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OK, as a manager, your goal is to show a... Read More

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Almost every day, I hear the same question, over and... Read More

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They know they had better do something positive about those... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when... Read More

Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

What Does Your Telephone Say About You When You Are Away?

Business to Business relationships come to expect a certain level... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More