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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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Mark Zuckerberg Is Making Mistake Number 1 in a PR Disaster: He's Not Showing Up
It seems like you can't turn on the TV these days without some PR disaster raising its ugly head in the world of politics, entertainment or business. And in the case of the latest Facebook-Cambridge Analytica scandal -- it's a combination of all three ...
After Latest PR Nightmare, Mark Zuckerberg's Net Worth Drops $5.1 Billion In HoursForbes
PR pros: Mr. Zuckerberg, it's time to go to Washington (and Brussels)PRWeek
Nick Freer – Facebook, A Systemic Issue Treated as a PR Problem?DIGIT.FYI (blog)
New York Times -The Guardian
all 7,596 news articles »

Bitcoin News (press release)

PR: Roger Ver, Founder of, and COO, Mate Tokay, Join ...
Bitcoin News (press release)
MoneyToken Financial Services welcomes the CEO and COO of onto the MoneyToken advisory board. MoneyToken.Com is a blockchain-based financial services platform founded by US and UK FinTech experts with a team whose background includes years ...

and more »

BBC Sport

China PR 0-6 Wales - BBC Sport
BBC Sport
Gareth Bale scores a hat-trick to become Wales' record goalscorer as Ryan Giggs starts his managerial reign with a comfortable victory over China.

and more »

TC Transcontinental Looks for PR
O'Dwyer's PR News
TC Transcontinental, which bills itself as Canada's largest printer and key supplier of flexible packaging in North America, is looking for a firm to handle a US PR program to bolster its awareness. Based in Montreal, the publicly traded company has ...


The Rules Of Ethical Persuasion For Successful PR
“We're so lucky to be so accomplished and profitable,” is an incongruent message of gratitude and will be viewed as a negative in your external PR. Although it is important to protect profitability and to report it accurately to your investors and ...

PR: Auctus Integrating Bancor Protocol™ to Provide Continuous ...
Bitcoin News (press release)
Auctus, the world's first blockchain based retirement plan platform, has entered a collaboration with Bancor to provide continuous liquidity for its token holders. By integrating the Bancor Protocol™ and joining the decentralized liquidity network ...

and more »

BizWest Media

NY PR firm opens Boulder office, targets cannabis industry
BizWest Media
Clients include brands, dispensaries, consumer products, ancillary products, technology and data providers, and professional service and financial service firms. “All startups need to take PR seriously, especially as they seek funding and look to build ...

This Is a Test From PR Newswire
PR Newswire (press release)
"This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire. 'This is a test from PR Newswire.' This is a test from PR Newswire." This is a test from PR Newswire. This is a test from PR Newswire. This is a test ...


Facebook's PR Crisis Is a Mess of Its Own Making
Facebook is dealing with one of the biggest crises in its history this week, after it admitted on Friday that it has known since 2015 that Cambridge Analytica, a consulting firm that worked on Donald Trump's presidential campaign, improperly accessed ...

and more »

Royal Oak hires PR firm as $58M Civic Center project nears construction
The Daily Tribune
Royal Oak hires PR firm as $58M Civic Center project nears construction. Royal Oak has hired public relations firm Franco Public Relations to help the city keep businesses, residents and visitors up to date on parking, street closures and other issues ...

and more »
Google News
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