35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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Forbes

PR Pros Team Up To Help Brands Overcome Marijuana Marketing Challenges
Forbes
More than 60 percent of Americans support marijuana legalization – a figure that has nearly doubled since 2000. Nine states and Washington D.C. allow recreational use, and 30 states have comprehensive medical marijuana programs. You'd think with this ...


PR and Social Media Experts Shared Stirring Words of Wisdom During the “Brands in Demand” Mixer & Live Discussion
Watertown Public Opinion
NEW YORK--(BUSINESS WIRE)--May 22, 2018--As part of their ongoing Minority Leadership Series, which serves to empower and connect multicultural business professionals, Black PR Wire and Business Wire held a mixer and live discussion entitled ...


American Inno

How This PR Professional Started Over as a Successful Coder
American Inno
Wojtkun had successfully navigated an illustrious PR career in D.C., eventually landing the role of vice president at Weber Shandwick, a major national public relations firm. That wasn't the only career highlight, with stints as a press secretary to a ...


MuMbrella

To the PR industry: It's time to stop blowing your own trumpet
MuMbrella
But I'm afraid it's the red card he's reaching for. You've got us bang to rights. For even those paragons of modesty and self-effacement – my PR sisters and brothers – have, to use the common parlance, been bigging it up large with tales of their ...


Japan Has the Most Powerful Passport in the World
PR Newswire (press release)
LONDON, May 22, 2018 /PRNewswire/ -- Japan has consolidated its spot at the top of the Henley Passport Index, now offering its citizens visa-free access to a record total of 189 destinations. Following closely behind are Singapore and Germany in joint ...

and more »

The Pop Insider Satisfies Cravings for All Things Geek and Pop Culture With New Multimedia Publication Celebrating ...
PR Newswire (press release)
NEW YORK, May 22, 2018 /PRNewswire/ -- From the experts who publish The Toy Insider, one of the toy industry's most influential media outlets and a trusted go-to resource on toys and games for parents and gift-givers, comes a brand new cross-platform ...


PRWeek

PRWeek UK unveils 30 Under 30 for 2018
PRWeek
Thirty PR professionals all aged under 30, from a variety of agency and in-house roles and across different specialisms, have been selected to be part of the prestigious group after a nomination process and scrutiny from our expert judging panel. The ...


The CIA's unprecedented PR push to make Gina Haspel its director
Columbia Journalism Review
As of Monday morning, Gina Haspel is director of the CIA, replacing Mike Pompeo, despite her history of participation in the agency's torture program. It's hard to imagine such a smooth path through the nomination process without the unusual and full ...

and more »

Phyllis A. Gunderson is recognized by Continental Who's Who
PR Newswire (press release)
PECOS, N.M., May 21, 2018 /PRNewswire/ -- Phyllis A. Gunderson is recognized by Continental Who's Who as a Pinnacle Professional Member in the field of Fine Art in recognition of her role as Owner of Humming Wolf Studio. An established, fine art ...


Fashion Journal

PR Account Manager
Bizcommunity.com
Requirements: PR qualification and 5+ years PR agency experience in traditional PR; excellent communications and organisational skills; and a talent for writing. Hospitality and travel experience will be advantageous, as well as a knowledge of wine and ...
Fashion PR Account ExecutiveFashion Journal

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How To Make Time For Public Relations

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Dont Need No Stinking PR?

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Using Media and PR to Your Advantage.

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Free Radio Publicity for Marketing-Minded Financial Planners

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Hey, Mr/Ms Manager!

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How to Tie-In With News Events to Score Publicity

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Time Your News Release For Maximum Publicity

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Sure, any publicity is good. But don't invest time and... Read More

Media Relations: Ending the Press Release Crutch

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Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

Seven Tips To Get Your Press Release Noticed

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Managers: Why PR is SO Key

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Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current... Read More

Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are... Read More