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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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Philippine Star

2Do we need a PR for PR?
Philippine Star
September is public relations month in the Philippines by virtue of Proclamation No. 1357 signed on Aug. 13, 2007 by then President Gloria Macapagal-Arroyo. As such, the Public Relations Society of the Philippines (PRSP) is tasked to hold a public ...


Politico

PR firm helped Whelan stoke half-baked Kavanaugh alibi
Politico
CRC Public Relations, the prominent Alexandria, Virginia-based P.R. firm, guided Whelan through his roller-coaster week of Twitter pronouncements that ended in embarrassment and a potential setback for Kavanaugh's hopes of landing on the high court, ...
Conservative PR firm helped promote unfounded theory about Kavanaugh: reportThe Hill (blog)
Swift Boat PR Firm Helped Tease Ed Whelan's Bogus Kavanaugh DefenseTPM

all 13,550 news articles »

Globalnews.ca

Ticketmaster's PR nightmare continues: Alan Cross
Globalnews.ca
Tue, Sep 11: New regulations have been put in place to protect consumers in Alberta buying tickets to events, festivals and concerts. Global's Tomasia DaSilva explains what they are and how they're working.
Ticketmaster reportedly has secret deals with scalpers that cheat other customersCNBC
Ticketmaster: American ExpressTicketmaster
Can Bruce Springsteen vanquish ticket scalpers?Marketplace.org
Relix -Amazon.com
all 94 news articles »

Economic Times

Ayushman Bharat a PR exercise, will prove to be another jumla: Kejriwal
Economic Times
Delhi Chief Minister and AAP National Convener Arvind Kejriwal claimed that Ayushman Bharat, the healthcare scheme launched by Prime Minister Narendra Modi on Sunday, is a public relation exercise which will prove to be another "jumla" (rhetoric).
Arvind Kejriwal terms Ayushman Bharat a 'PR exercise', says it will prove to be 'another jumla'Firstpost
PM Modi's 'Ayushman Bharat' A PR Exercise, Will Prove To Be Another Jumla: Delhi Chief Minister Arvind KejriwalRepublic World

all 805 news articles »

Bitcoin News (press release)

PR: Crypto Exchange Bleutrade Confirms Its Presence In Malta
Bitcoin News (press release)
The company, founded in Brazil, emerged in 2014 in the digital currency market as an innovative Exchange, working with a platform focused to simplify trades among cryptocurrencies. It is also the first Exchange in Latin America and has announced the ...

and more »

Brainerd Dispatch

Area Female Athlete: Wynn helps put the W in PR-B
Brainerd Dispatch
8, at which PR-B posted four more 2-0 victories to win that tournament, Wynn recorded 32 kills, 12 digs, four blocks and four ace serves. Wynn has a solid relationship with her setter, Rylie Hirschey. The two have worked tirelessly outside of practice ...

and more »

The Daily Freeman

PR Gov.: We're treated like second-class citizens
The Daily Freeman
During an interview on the one-year anniversary of Hurricane Maria, Puerto Rico Gov. Ricardo Rossello says that Puerto Ricans are treated like second-class citizens. TownNews.com Content Exchange ...

and more »

Sporting News AU

Serena Williams' PR team interrupts interview with Channel Ten's Lisa Wilkinson
Sporting News AU
Serena Williams' PR team has interrupted an Australian television interview after she was questioned over her US Open meltdown when losing the final to Japan's Naomi Osaka earlier this month.
Cartoonist suspends Twitter account amid Serena Williams backlashNEWS.com.au
Roger Federer breaks silence on Serena Williams sexism sagaNEWS.com.au
Serena Williams rival Barbora Strycova slams her 'bulls*** US Open meltdown'NEWS.com.au
ten daily -Mamamia
all 112 news articles »

Daily Norseman

The Bills PR folks had a bit of a geography problem
Daily Norseman
For the most part, the people that make up public relations staffs in the National Football League seem to be pretty good folks. They've always got facts and stats at the ready and they often take the brunt of bad moods from players and coaches. It's a ...
Associated Press News - NFL - AP NewsAP News
Washington Redskins at Dallas Cowboys - December 3rd, 1995 | Pro-Football-Reference.comPro-Football-Reference.com

all 629 news articles »

USL Soccer

USL Welcomes Ryan Madden as VP of Communications, PR
USL Soccer
TAMPA, Fla. – The United Soccer League today officially welcomed Ryan Madden as the organization's Vice President of Communications and Public Relations. Madden brings experience from Major League Soccer where he served as Senior Director of ...

and more »
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You bet!Especially for business, non-profit and association managers who REALLY... Read More