35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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CNBC

Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm
CNBC
Facebook's outgoing head of communications and public policy said that he knew and approved the decision to hire controversial public relations firm, Definers Public Affairs, according to an internal memo reported by TechCrunch. Elliot Schrage, who ...
Facebook's outgoing VP of comms defends using PR firm to dig up info on criticsCNET
He's 'Terrible' at PR: 'Outnumbered' on Future of Zuckerberg Amid Facebook ControversiesFox News Insider
Facebook department head takes blame for Definers PR scandalTech Advisor
Newsmax -TechCrunch -Economic Times -New York Times
all 598 news articles »

Marketing Interactive

Are PR folks lacking confidence in stating their views?
Marketing Interactive
“Unfortunately a lot of companies only understand the value of PR when a crisis hits,” said Stephen Forshaw, head of public affairs, sustainability and stewardship group, and managing director for Australia and New Zealand at Temasek, during Marketing ...


The Holmes Report

Digital Transforms PR Agency Relationships In China: R3 Study
The Holmes Report
The fourth edition of the study, based on conversations with more than 150 marketers and communications leaders — covering over 175 different PR agency relationships across 140+ agencies — finds that PR budgets are increasing (+38% over the past ...

and more »

PR Daily

3 tactics that are essential for PR success in 2019
PR Daily
When it comes to the world of public relations, one can quickly discover many old school PR tactics have become outdated with the upgrade of technology tools. It's common for companies to turn to social media influencers to feature their products or ...

and more »

PR is Paramount for Tech's Continued Growth
O'Dwyer's PR News
Why does PR matter for high-growth technology companies? Working alongside some exceptionally brilliant entrepreneurs building the marketing communications functions within businesses experiencing rapid internal and external growth, I've navigated the ...


The Japan Times

'Unappealing' Ibaraki steps up PR campaign to boost survey ranking
The Japan Times
Ibaraki Prefecture is developing a series of new PR strategies after struggling for years to move up in a private think tank survey that ranks the appeal of all 47 prefectures. Ibaraki has ranked lowest in the survey for six years in a row despite ...


TechCrunch

Read the mud-slinging pitches Facebook's PR firm sent us
TechCrunch
Facebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last week the firm had sought to discredit Facebook critics by, in one instance, linking ...
Twitter PR pros call out Facebook's 'garbage move' of blaming its comms teamPRWeek
Delay, Deny and Deflect: How Facebook's Leaders Fought Through CrisisNew York Times
With Facebook at 'War,' Zuckerberg Adopts More Aggressive StyleWall Street Journal
Business Insider -Business Insider
all 273 news articles »

Entrepreneur

4 Tips to Launch Your First Effective PR Campaign - Entrepreneur
Entrepreneur
When you dive into public relations, the spotlight will be on you.

and more »

The Straits Times

White House working as Saudi prince's PR firm: Republican senator Bob Corker
The Straits Times
WASHINGTON (AFP) - Republican US Senator Bob Corker slammed Donald Trump's statement of support for Saudi Arabia on Tuesday (Nov 20), saying the White House is effectively conducting public relations for Riyadh's crown prince. Mohammed bin ...
The Saudi Crown Prince's PR Campaign Has Totally Failed. Only Donald Trump Still Buys It.The Intercept
Inside the Saudis' Fancy, Boozy, Upper East Side PR PushDaily Beast
"I am astounded:" Sen. Corker compares White House statement to PR for Saudi ArabiaKOMO News

all 6,442 news articles »

PRWeek

Your turn to explain: 'What the [email protected]$ is PR?'
PRWeek
This profession is, admittedly, one that can be hard to describe to someone outside the industry. Now, it's your chance to turn the tables. We want you to make a short video of you asking your parents, children, or family members to explain what PR is ...

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Business people often spend time and money trying to find... Read More

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The short answer is, it works best when its fundamental... Read More

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Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More