35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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CNN

Corker: North Korea pulled good PR move
CNN
JUST WATCHED. Corker: North Korea pulled good PR move. Replay. More Videos ... MUST WATCH. Playing on. Play Video. Play MuteMute. Current Time 0:00. /. Duration Time 0:00. Loaded: 0%. 0:00. Progress: 0%. 0:00. Progress: 0%. Live. Remaining Time -0:00 ...


CNNMoney

How major companies handle - and botch - public relations crises
CNNMoney
Before Southwest and Starbucks came Equifax (EFX), Facebook (FB), United Airlines (UAL) and Wells Fargo (WFC). Each of these companies has had to navigate a public relations crisis over the past year and a half. Some have been more successful than ...

and more »

Deadline

Slate PR Promotes 10 Across Team
Deadline
“We are very excited to be recognizing the outstanding work of these team members with these well-deserved promotions,” the Slate PR partners said. “Not only are all of these folks incredibly talented and hard-working executives, they also have great ...


Bitcoin News (press release)

PR: Bitcoin of America Opening New BTMs in 5 Major U.S. Cities ...
Bitcoin News (press release)
Chicago, IL: Bitcoin of America is happy to announce that they will be expanding their services in five major U.S. cities during the next four months. The company, which is headquartered in Chicago, IL, will be opening new Bitcoin Teller Machines ...

and more »

MLive.com

Lambert Edwards buys New York PR firm
MLive.com
GRAND RAPIDS, MI - Lambert, Edwards & Associates is bolstering its national presence with the purchase of a New York financial public relations firm, Owen Blicksilver Public Relations, Inc. The deal announced this week moves LE&A from a Midwest player ...


Forbes

13 Proven Tactics For Getting Free PR
Forbes
For most modern PR professionals, the goal is to get their clients earned media -- press mentions, news features, TV and radio segments, etc. that don't cost anything other than their time and knowledge. These media placements can drive significant ...


InsideSources

Pulitzer Prize Winners Moving to PR: What Does That Say About the ...
InsideSources
The Pulitzer Prize is the ultimate accolade of American journalism, the mark of the best of the best, or perhaps, the culmination of a lifetime of effort in the field. A few publications win more than their fair share–the Boston Globe, the New York ...

and more »

Slate Magazine

Why the Starbucks Racial Bias Training Is More Than Just Good PR
Slate Magazine
For Starbucks, racism isn't just bad PR: It's an existential threat to the entire business model. The job of a Starbucks manager, then, is to constantly be aware of social interactions in the store, and to try to keep it as welcoming as possible to as ...
Anatomy of a PR response: How Starbucks is handling its Philadelphia crisisWashington Post
Starbucks to Close All U.S. Stores for Racial-Bias Education | Starbucks NewsroomStarbucks Newsroom
Unconscious Bias | diversity.ucsf.eduUCSF Office of Diversity and Outreach
TeenVogue.com
all 618 news articles »

CNN

Most of Puerto Rico still without power
CNN
(CNN) With most of Puerto Rico in the dark Wednesday night, Gov. Ricardo Rossello said in a tweet that he has suggested Puerto Rico's Electric Power Authority cancel its contract with a subcontractor that caused an island-wide power outage. An ...
In Puerto Rico, Stadium Lights Glow, Homes Do NotNew York Times
Puerto Rico Series coverageMLB.com
Puerto Rico Loses Power — AgainNPR
AccuWeather.com -Bloomberg -NBCNews.com
all 689 news articles »

Morris Posts PR in Steeplechase at War Eagle Invitational
GoMocs.com
AUBURN, Ala. --- University of Tennessee at Chattanooga runner Haley Morris led a strong showing for the Mocs with a PR in the 3000 meter Steeplechase at the War Eagle Invitational hosted by Auburn University. "We had another good day with Haley ...

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Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

Media Relations: What To Do When Youre Misquoted

When ABC News anchor Peter Jennings announced he had lung... Read More

Making Your Own News

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Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More

What? You Havent Got a Capability Statement?

What's a Capability Statement?As the name suggests, it tells potential... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

Why News Releases Fail

Sorry about my otaku with this issue (otaku = more... Read More

How Real PR Works

For some, public relations works well when their news release... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them

How to write a press release that generates free publicity... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager... Read More

Talk Back Radio - Tips To Be A Star On-Air!

Talkback radio offers a fantastic opportunity to access thousands of... Read More

The Right Hook

Have you fantasized about spreading word of your business on... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More