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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Indian Railways to hire private PR professions for social media makeover, spend Rs 2 cr on each team Zee BusinessRailways to Hire Private PR Teams in Every Zone for Publicity NewsClickRailways to hire private PR professionals in every zone The StatesmanIndian Railways’ Social Media Presence To Get Professional Makeover: Guidelines Released To Hire Public Relations Team SwarajyaView full coverage on Google News

Indian Railways to Hire Private PR Professionals in Each Zone for Publicity News18According to the guidelines, a team of 17 trained professionals, including a team leader, a social media manager, *content* analysts, *content* writers, video editors ...

McWilliam's Wines Group adds Dialogue PR and Molasses to public relations and branding accounts mUmBRELLA*McWilliam's Wines Group has undergone an agency reshuffle, appointing Dialogue PR to its public relations account and Molasses to manage its brand design.

PR agencies don't do enough strategy mUmBRELLA*PR agencies don't do strategy. This is a bold declaration, admits Peter Roberts, but one that is tempered by the acknowledgment that strategy is hard, and output ...

Cannes Lions: PR Lions entries plummet to lowest level in six years PRWeekThe Cannes Lions Festival of Creativity has received its lowest number of PR Lions entries for six years - a three-times sharper decline than overall numbers.

PR: Monarch Launches IEO on LAToken Exchange Bitcoin NewsMonarch is changing the world of Crypto. With a Universal Decentralized Crypto Wallet, The MonarchPay payment solution allowing businesses and individuals ...

Paving the future of communication PRWeekAhmad Itani, founder and CEO of Cicero & Bernay Public Relations and vice chairman of PRCA MENA, says that in a fast-paced market, change is a prerequisite ...

Agency Pros Offer 11 Essential Rules For Preventing A PR Crisis ForbesMembers of Forbes Agency Council share strategies businesses can implement to prevent public relations crises.

Preview: The PR World At Cannes 2019 The Holmes ReportAs PR celebrates 11 years of Cannes Lions, the Festival will feature plenty of main stage and fringe events from agencies, including Holmes Report panels and ...

PR Awards Asia winners for 2019 revealed | Awards Campaign IndiaWeber Shandwick Asia-Pacific was crowned APAC PR Consultancy of the Year and an Era Ogilvy campaign for Lee Chang Yung Chemical won the Campaign ...

PR Best Practices: Taking Action To Avoid Common Executive Frustrations ForbesAs I have mentioned, the buck stops with me when clients have questions for my public relations (PR) agency. And, in addition to fielding questions about media ...

Edelman, Weber, Havas PR, MSL: PR shops on Cannes Lions shortlists as festival begins PRWeekPR agencies have received multiple nominations in the latest batch of Cannes Lions shortlists, as the International Festival of Creativity begins on the French ...

Dominican Republic hires 'crisis management' amid PR nightmares New York Post Dominican Republic authorities are working with "crisis management" specialists over a double-whammy of a public relations nightmare -- the mysterious deaths ...

AT&T Invests Nearly $350 Million Over 3-Year Period to Boost Local Networks in Puerto Rico PRNewswireSAN JUAN, Puerto Rico, June 17, 2019 /PRNewswire-HISPANIC PR WIRE/ -- At AT&T1, we've invested nearly $350 million in our Puerto Rico wireless and ...

P&G Moves US Home Care PR Duties To M Booth Citizen Relations, which was AOR for The Holmes ReportCINCINNATI — P&G is moving its US home care business — most recently handled by Citizen Relations — to M Booth, which has been named the CPG giant's ...

CommunicationsMatch Partners With Hispanic PR Association To Boost Members' Visibility The Holmes ReportNEW YORK — Furthering its push for diversifying the industry, CommunicationsMatch has partnered with the Hispanic Public Relations Association, making ...

Three Basic Mistakes To Avoid If You Want Your PR Campaign To Gain Traction ForbesThere are several reasons why your PR efforts may be delivering less-than-stellar results.

Pining PR industry holds out hope (again) for Cannes Lions glory PRWeekPR pros are once again holding out hope that the industry will finally earn its share of hardware at next week's Cannes Lions International Festival of Creativity, ...

YouTube is hiring someone to 'develop empathy' with creators PRWeekSAN BRUNO, CA: As YouTube prepares to more aggressively tackle hate speech, the platform is planning to hire a head of creator policy marketing and ...

Wizspk Communication bags PR & Social Media mandate for ‘Bottles for Change’ Exchange4Media'Bottles for Change' is an initiative by Bisleri International.

"An Element Of Panic": PR Industry Responds To Bayer/FleishmanHillard The Holmes ReportLONDON — Senior PR industry figures have questioned Bayer's handling of its stakeholder mapping crisis, focusing their concern on the high-profile ...

Accumulated profits at PR agency Q4 rose to €1.9m last year, accounts show The Irish TimesTotal remuneration paid to directors and key management personnel rose to €2.82m.

'Saudi Arabia and Egypt are the key markets to watch' - Cicero & Bernay's MD PRWeekTariq Al Sharabi says the oil-rich KSA is going through a complete communications overhaul while Egypt is retaining its position as a major market driven by ...

No plans, no budget: 'Trump Heights' inauguration slammed as a PR stunt The Times of IsraelOpposition MK notes that there's 'no binding decision to implement' pledge to name Golan town after US president.

Infographic: Top social media trends, by the numbers - PR Daily PR DailySocial media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits.

Puerto Rico Board Unveils $35 Billion Bankruptcy-Exit Framework The Wall Street JournalPuerto Rico's financial supervisors struck a deal with creditors owed $3 billion that sets out a path for restructuring $35 billion in debt obligations and scaling ...

DisposeRx Engages Amendola for Strategic PR, Content, Social Media and Marketing Strategy and Services PRNewswireSCOTTSDALE, Ariz., June 11, 2019 /PRNewswire/ -- Amendola Communications, a nationally recognized, award-winning healthcare and health IT public ...

German food minister slammed over Nestlé 'PR' video The GuardianGermany's minister for food and agriculture has been accused of allowing her office's social media channels to be used as a springboard for a “PR event” for ...

'Deepfake' video of Facebook CEO raises red flags for PR, news outlets - PR Daily PR DailyFacebook is moving cautiously when it comes to removing fake videos—a new wrinkle that threatens to worsen the brand's reputation for authenticity and ...

Watch: Amstel's garden fence pub campaign aims to bring people together PRWeekWatch: Amstel's garden fence pub campaign aims to bring people together. From PR Week.

Stir against anomalies in PR cards Deccan HeraldD Vedavyas Kamath, Mangalore City South MLA, and BJP workers staged a protest outside the Mini Vidhana Soudha on Monday, opposing the confusion over ...

Wizspk Communication awarded PR mandate for SHEIN India Exchange4MediaWizspk Communication will manage SHEIN India's overall communication repertoire.

Public affairs agency Connect merges with Belfast's Stratagem PRWeekLondon-based public affairs agency Connect has merged with Belfast consultancy Stratagem, creating a £3m-revenue business with a headcount of 35. News.

Breakfast Briefing: 5 things for PR pros to know Friday morning PRWeekChanging social media shield laws; Turkey charges journalists for fake news; 20 candidates at debate; Farrow says media lied; K-Y's "The Pleasure Is Mine" ...

Former Edelman exec David Brain joins The PR Week podcast. PRWeekFormer Edelman exec David Brain joins The PR Week podcast.

Carol Cone to chair first Purpose Awards presented by PRWeek PRWeekCarol Cone, CEO of Carol Cone on Purpose and a longtime purpose-focused agency executive, is serving as chair of jury for the first Purpose Awards, ...

Hotwire global and UK consumer chiefs step down PRWeekHotwire global head of consumer Emma Hazan has resigned, alongside the agency's UK consumer chief and creative director, PRWeek has learned. News.

Wahaca weighs up PR cost of forcing a waiter to pay for 'eat and run' diners' bill | Latest news Hot DinnersIt's been a bad weekend for Mexican restaurant group Wahaca who spent the weekend dealing with the fallout from a Twitterstorm which blew up on Saturday ...

Elon Musk surrenders his most potent comms weapon: Twitter PRWeekTesla lawyers can breathe a sigh of relief: CEO Elon Musk said he is deleting his Twitter account. Musk tweeted early Monday, "Just deleted my Twitter account.

Isn’t it Time to Regulate the Public Relations Industry? AdAge IndiaThis is a new age when seemingly innocent editorial can be bought, when advertising can actually masquerade as PR and communication campaigns can be ...

Brands should learn from how John Lewis conducts internal comms PRWeekJohn Lewis has been voted the brand Brits would be proudest to work for despite a recent dip in profits, but what makes some employer brands consistently ...

Biotech Alkermes rebuilds public affairs team PRWeekBiotech Alkermes rebuilds public affairs team. From PR Week.

Amazon's Prime Day is reportedly July 15, according to leaked PR email CNETIt's always one of Amazon's biggest days of the year for sales and discounts.

Boris and Trump show us the PR tactics that work Irish ExaminerIf the public want a sustainable future, we need to return to deriving our entertainment from concerts, soccer matches, and get-togethers, not from loud-mouthed ...

Golin wins regional PR mandate for Porsche Mumbrella AsiaGolin has won the regional public relations mandate for Porsche Asia-Pacific across 13 markets including Brunei, Cambodia, French Polynesia, Indonesia, ...

Public Affairs Board announces new executive committee PRWeekThe executive committee's aim is to "ensure transparency, enforce high standards and promote a wider understanding of public affairs and the contribution it ...

Procter & Gamble continues to fight racial bias with The Look PRWeekFor the last two years, the industry has deservingly lauded Procter & Gamble's powerful film, The Talk, which tackled racial bias and was created on the ...

Foot Locker: Foot Locker's female referee by MCSaatchi PR & Virtue The DrumJust as women's football has taken centre stage, Foot Locker in Europe has launched its latest campaign that aims to inspire greater inclusivity in football and ...

Verra Mobility picks Golin as AOR PRWeekThe firm plans to boost media coverage and executive visibility for the transportation technology company. News · Tweet ...

New executive of Public Relations and Allied Services Association of Rajasthan constituted Business StandardThe new executive body of the Public Relations and Allied Services Association of Rajasthan (PRASAR) of the Department of Information and Public Relation ...

Puerto Rico Population Seen Falling More Than Half This Century BloombergHurricane Maria pummeled impoverished Puerto Rico in September 2017 with death and destruction. An even greater economic loss could lie ahead.

Puerto Rico oversight board defends plan as way out of bankruptcy ReutersPuerto Rico's federally created financial oversight board on Monday defended a new agreement with creditors, saying it will result in an affordable and ...

UST Global appoints Tinu Cherian Abraham as Group Manager, PR & Media Relations Exchange4MediaIn his second stint with UST Global, Abraham will lead PR for the company in India and globally.

Amaravati: New I& PR Commissioner takes charge The Hans IndiaTumma Vijay Kumar Redy, IIS, I&PR Commissioner called on Chief Minister Y S Jagan Mohan Reddy at latter's residence at Tadepalli on Tuesday.

PR: Sparrow Makes Trading Options Simple and Secure Bitcoin NewsSINGAPORE, 10 June 2019 – Sparrow, the Singapore-based options trading platform has launched its revolutionary platform which empowers institutions and ...

Six agencies form multicultural, LGBTQ network PRWeekNEW YORK: Six independent PR shops are forming an agency network called The Change Agencies that will focus on the black, Asian-American, Hispanic and ...

Waitrose’s package-free shopping is a PR move that will change little The GuardianLike trials selling misshapen veg and pushes on sustainable fish, it is just another fashionable supermarket spasm, says journalist Tony Naylor.

PR Council member firms must pay interns at least minimum wage PRWeekNEW YORK: The PR Council is adopting a new policy mandating that all its member firms pay U.S. interns at least minimum wage for their market. The policy will ...

Photos: PRWeek Hall of Femme 2019 PRWeekPRWeek celebrated inspiring female PR professionals at its fourth annual Hall of Femme on Wednesday, June 5 in New York City. The half-day event also ...

Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment Discover MagazineNASA's bold choices to open the Apollo Program to the world made the Moon landing humanity's first truly viral event.

Puerto Rico Unveils $35 Billion Restructuring Plan to Exit Bankruptcy BloombergSusheel Kirpalani, bankruptcy chair at Quinn Emanuel, outlines Puerto Rico's potential $35 billion restructuring plan to exit from its record-breaking bankruptcy.

How Boeing and Facebook could have avoided PR nightmares Yahoo FinanceCrisis management expert outlines how the right leadership skills could have helped Boeing, Facebook and Google deal with emergencies.

Miss Puerto Rico winner grew up in Florida and doesn’t speak fluent Spanish. She says she represents a ‘new ge Orlando SentinelMadison Anderson Berríos was crowned Miss Puerto Rico on Thursday night, but she's different than any of the other past champions in the Miss ...

Adfactors PR bags PR and communications mandate for Mercedes-Benz India Exchange4MediaMercedes-Benz India Pvt. Ltd. has given its public relations and communications mandate to Adfactors PR, as per media reports. The mandate entails strategic ...

US being cast as 'disgraceful' villains over Thailand thrashing is PR gold for the Women's World Cup CNNEvery good story needs a good villain, and the Women's World Cup in France may just have discovered its very own in the shape of the US Women's National ...

Mnuchin Delayed Tubman Bill So Trump Wouldn't Cancel It And Create PR Mess TPMTreasury Secretary Steve Mnuchin delayed and possibly permanently derailed the process of putting Harriet Tubman on the $20 bill so President Donald Trump ...

Love Island: Maura's flirtation with fame won't last but it's worth €1m - PR expert Independent.ieOne of Britain's top PR experts says Maura Higgins, the Irish girl who has been a hurricane of sexuality and chaos in this year's Love Island house, could be in ...

Hindustan Platinum acquires ABB's Puerto Rico Manufacturing Plant SaurenergyHindustan Platinum has announced the asset purchase of ABB's Humacao electrical contacts manufacturing plant in Puerto Rico.

Does Capitalism Have a PR Problem? FortuneCorporate leaders gathered at the Fortune CEO Initiative in New York City argued that was the case at a town hall on trust and transparency on Tuesday ...

Sushma Swaraj’s dig over fake appointment & Owaisi’s ‘PR kiya toh darna’ jibe at BJP ThePrintNew Delhi: Former external affairs minister Sushma Swaraj met Vice-President Venkaiah Naidu — which led many on Twitter to conclude that she has been ...

PR: Tronipay Launches Cross Border eCommerce Solution Bitcoin NewsThe high growth of the market has created new opportunities and attracted talented entrepreneurs to come up with novel business models using the blockchain ...

Comment: Apple’s $1000 monitor stand is a massive (and unnecessary) PR fail 9to5MacApple didn't just announce a $5000 monitor during WWDC: it also announced an optional $1000 monitor stand to go with it. There wasn't too much reaction ...

Atlas Air hits back in pilot contract dispute as PR battle heats up Air Cargo NewsAtlas Air Worldwide is claiming victory in the latest development in its dispute with pilots over a new collective bargaining agreement (CBA), while it.

PR: TRCE - Crypto Exchange Set To Launch In Q4 2019 Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...

Newsroom First the court action, next the PR blitz Oranga Tamariki failed in court action to NewsroomOranga Tamariki failed in court action to alter a Newsroom video story on its controversial baby uplift in Hawkes Bay - now it is moving to a public relations ...

New York Times: Music group’s PR staff fooled the media The Washington PostOn June 1, 2008, a fire broke out on the back lot of Universal Studios Hollywood, destroying film iconography, including a set from “Back to the Future" and a ...

PR: dClinic Partners With Indonesian Hospital BP Batam Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...

Implement PR, Municipal Acts in letter and spirit: CM The Hans IndiaChief Minister K. Chandrashekhar Rao on Monday said that to bring in a qualitative change in the development of villages and towns, it is important to implement ...

Puerto Rico Festival goes on despite past issues, includes new elements WGN TV ChicagoCHICAGO — Despite the rain, thousands of people lined the streets of Humboldt Park on Saturday for the annual Puerto Rico Festival. After years of ...

Kite Communications appoints Nicole Schulz as general manager mUmBRELLA*Sefiani Communications Group's consumer and digital agency, Kite Communications, has appointed Nicole Schulz as its general manager. Schulz takes over.

Puerto Rico College Republicans Are Raising Money For A Trump Statue The Daily CallerThe College Republican Federation of Puerto Rico are raising funds for a President Trump Statue which would be placed in front of the Capitol building in San ...

Liverpool expose shameless Mike Ashley PR manipulation of Newcastle United Fans The MagLiverpool have frozen season ticket prices for the fourth successive year in a row. This is Liverpool who have just won the Champions League this month.

Shopee Singapore names new PR partner Marketing InteractiveShopee Singapore has appointed AKA Asia as its PR agency, following a pitch. Effective immediately, the appointment is for a period of one year. AKA Asia has ...

MAU's Brunache sets PR, finishes 9th at nationals Bennington BannerGREENSBORO, N.C. — Mount Anthony freshman Isaiah Brunache set a personal best in shot put at the New Balance Outdoor Nationals track meet on Thursday ...

The New York Times did some free PR for Google The OutlineThe Times should know better than to credulously write an entire story around one study funded by its own industry — but they did so anyway.

The 5 most popular stories on PR Daily this week - PR Daily PR DailyThis week, readers were interested in strategies for achieving goals, micro-influencers, stories that humanize your brand, and more. By PR Daily Staff June 14 ...

PR firm withdraws after lifting of elephant ban in Botswana splits opinion Business DayWhen Botswana, home to about one-third of the world's African elephants, lifted its hunting ban in May, leaders knew they were courting controversy.

LIVE China PR (W) - Spain (W) - Women's World Cup - 18 June 2019 Eurosport.com AUFULL-TIME. Goalless between Spain and China, which means Spain are through in second place - they are probably going to have to face the USA. So...good ...

Grow Capital Retains Public Relations Consultant PRNewswireHENDERSON, Nev., June 17, 2019 /PRNewswire/ -- Grow Capital, Inc (OTCPK:GRWC) formally announced retaining Amanda Fulkerson, owner of AF1 Public ...

Guánica Lighthouse Ruins – Guánica, Puerto Rico Atlas ObscuraDiscover Guánica Lighthouse Ruins in Guánica, Puerto Rico: Invading U.S. troops were first seen from this now-abandoned tower, leading to the ...

Lin-Manuel Miranda Showcases the Best of Puerto Rico in New Web Series Travel+LeisureLin-Manuel Miranda has long been a champion of Puerto Rico and with his new venture, and eight-episode web series, he's highlighting the best of his.

Who will replace Sarah Sanders? PRWeekLet the guessing game of who might fill Sarah Huckabee Sanders' shoes as White House press secretary commence. Sanders announced on Thursday that she ...

Adrian Lee appointed MD at PR firm Critical Path Mumbrella AsiaPublic relations firm Critical Path has hired Adrian Lee as managing director for South East Asia, a newly created role. Lee was previously a strategic consultant ...

2019 NCAA Men's Distance Prelims: Bryce Hoppel Gets a PR, a Terrific 1500 Final Is Set, & the Heat Claims Some Victims in the Steeple LetsRun.comBy LetsRun.com. June 5, 2019. AUSTIN, Tex. — The men's distance prelims are in the books at the 2019 NCAA Outdoor Track & Field championships. A steamy ...

Puerto Rico was about to pass a ‘religious freedom’ law but Ricky Martin stepped in & shut it down. LGBTQ NationRicardo Rosselló, the Governor of Puerto Rico, pushed for a “Religious freedom” bill for the Commonwealth, and it seemed destined to pass. The bill, which ...

Public relations firm W opens Malaysia office - unveils plans for the SE Asia region Mumbrella AsiaLondon-based public relations and social media firm W will be starting an office in Malaysia on July 8. This will be the fifth global office of W, and its second in ...

Rivian to re-purpose EV batteries in solar micro-grid project in Puerto Rico ETAuto.comElectric adventure vehicle maker Rivian will use 135kWh battery packs from its development cars to support the solar micro-grid project.

'Better at PR than Eriksen', 'Good as gone' – These Tottenham fans all felt the same regarding stars comments regarding his future VitalfootballToby Alderweireld's future has been a hot talking point at Tottenham Hotspur for a while now. Will he leave the club this summer with the £25million release ...

Rivian's used batteries will help support energy independence in Puerto Rico CNETIts first project is in Puerto Rico, but this solution could work well anywhere.

Puerto Rico passes ‘religious freedom’ bill in House of Representatives PinkNewsPuerto Rico's House of Representatives has passed a 'religious freedom' bill, which human rights activists say will allow LGBT+ discrimination. The bill states ...

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