35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

30 jobs in the PR and marketing world - PR Daily  PR DailyCompleting everything on your to-do list feels great—especially when you put in extra time and effort to get the work done. A strong work ethic is essential for ...
UK Young Lions PR: The Romans win gold and silver in all-female podium  PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...
Big Oil spent $1 billion on climate lobbying since 2015 Paris deal: Report  Business StandardThe five largest publicly listed oil and gas majors have spent $1 billion since the 2015 Paris climate deal on public relations or lobbying that is "overwhelmingly ...
Microsoft moves consumer PR from 3 Monkeys Zeno  PRWeekMicrosoft has moved its six-figure consumer PR account from 3 Monkeys Zeno to sister shop Assembly, ending a 10-year relationship with the agency, PRWeek ...
The PR Week Special 20th Anniversary Edition 3.22.2019  PRWeekAfter a night of celebrating the best of the best in PR and communications, PRWeek's Steve Barrett, Diana Bradley, Thomas Moore, and Sean Czarnecki look ...
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
Dubai's Waterfront Market appoints new creative comms agency  PRWeekCommunication architects balcony8 have been appointed as the new multi-disciplinary agency to represent Dubai's Waterfront Market - one of the emirate's ...
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Guerrilla Sales & Marketing: Save a seat for PR  The Daily MemphianPublic relations departments are like fire departments, although PR folks would much rather prevent your organizational fire than put it out. Lori ...
Oil Giants Invest $110 Billion In New Fossil Fuels After Spending $1 Billion On Green PR  HuffPostExxon Mobil Corp., Royal Dutch Shell, Chevron, Total and BP together have spent more than $1 billion on public relations since the Paris Agreement.
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPostFossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...
Versacarry Names Howard Communications PR/Marketing Agency of Record  AmmoLand Shooting Sports NewsJustin Sitz, CEO, and Owner of Versacarry has named Howard Communications, Inc. as their PR/Marketing agency of record.
Will Meghan Markle's New Hire Stop Her Family Drama?  The Cheat SheetIt's no surprise then Harry and Meghan just hired an expert PR rep as a form of crisis manager to handle Meghan's family drama.
Torod Neptune, Gail Heimann win Outstanding Professional awards  PRWeekTorod Neptune, Gail Heimann win Outstanding Professional awards. From PR Week.
Zenger Folkman Webinar Warns Companies About Creating the Right Coaching Culture  PR.comIf your organization is like most, there are growing expectations for managers to coach and offer feedback to their teams. Pushing a coaching culture is one way ...
Tackling taboos  PRWeekConsumers are increasingly interested in businesses' charitable credentials - but engaging people in tough topics still proves challenging, says Astellas Pharma ...
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
The Hidden PR Disaster That Led to Huawei's Crisis  OZYThe telecom giant always had a tough task in convincing the West it could be trusted. But it made its job even harder by not listening to key advisers.
Roddy Dewe, PR boss, dies aged 83 | Business  The TimesRoddy Dewe, the public relations supremo who launched many of the big privatisation campaigns of the 1980s, has died. He was 83. Dewe, pictured ...
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
Breakfast Briefing: 5 things for PR pros to know Monday morning  PRWeekM Booth hires James Donnelly as director of issues, crisis management; Trump attacks GM and Fox News on Twitter; Why YouTube star Shane Dawson is ...
PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
Agritech Expo Zambia Welcomes iDE Zambia in Chisamba in April  PR.comiDE Zambia has just come on board as a silver sponsor for the upcoming Agritech Expo Zambia, taking place in Chisamba from 11-13 April 2019.
Five Campaigns We Liked in February: your winner revealed  PRWeekFive Campaigns We Liked in February: your winner revealed. From PR Week.
PR: Blockchain Day at RISK 2019  Bitcoin NewsThe international conference RISK 2019 to give host to Blockchain enthusiasts and experts on the second day of the conference in Laško, SloveniaREAL ...
Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand ...
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
Succeed On Purpose Launches Free "Find Your Purpose" Course  PR.comFor the first time ever, Succeed On Purpose, a career and personal transformation organization, has made its popular “Find Your Purpose” course available to ...
Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
PRWeek and Women in PR kick off 2019 Mentoring Scheme  PRWeekPRWeek and Women in PR kick off 2019 Mentoring Scheme. From PR Week.
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
Mail Online pulls article after discovering PR agency boss used column to promote client product  PRWeekMail Online has taken down a case study contributed by a PR agency after learning the column had been used to promote the agency's client. News · Tweet ...
Factory PR Is Seeking Spring '19 Fashion VIP Interns In Los Angeles  FashionistaFactory PR is a preeminent communications agency that sits at the nexus of style and technology innovation.
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
Youth Voices Create a Brighter Future at Church of Scientology Nashville  PR.comThe Church of Scientology Nashville with The Way to Happiness Association of Tennessee observed World Happiness Day with a special youth presentation ...
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
Rose Medical Center Names Andrew Weinfeld, MD, New Chief Medical Officer  PR.comDenver, CO, March 23, 2019 --(PR.com)-- Rose Medical Center is pleased to announce the appointment of Andrew Weinfeld, MD, as its new Chief Medical ...
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
Watch: People's Vote spoofs Fyre Festival trailer with Brexit film  PRWeekA youth organisation campaigning for a new public vote on Brexit has compared the process of leaving the European Union to the illusive Fyre Festival in its ...
PRWeek US Awards 2019: The Winners  PRWeekZeno Group and Ketchum win big at the 20th anniversary of the PRWeek Awards, while David Hogg and the cofounders of March For Our Lives are honored as ...
Apple’s unorthodox PR blitz is a total genius move [Cult of Mac Magazine No. 289]  Cult of MacSo. Many. New. Products. Who would have guessed Apple would roll out multiple hardware upgrades in the week prior to a big media event? Here's why that.
Interview with Igor Kholkin, SEO and Digital PR Specialist  TechBullionIgor Kholkin is a Los Angeles SEO and Digital PR Company with a focused on creating effective/productive SEO and digital marketing campaigns. The CEO Igor ...
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
Was UK paying White Helmets to produce Syria ‘chemical weapon’ PR as cover for Jaish Al Islam?  RTAs controversy rages over the alleged April 2018 Douma “chemical weapon attacks” that signaled the end of Jaish Al Islam's occupation, life in the Syrian city ...
Investors Keep Puerto Rico Bonds After First Chapter of Restructuring  The Wall Street JournalInvestors are hanging on to bonds issued as part of Puerto Rico's massive restructuring effort, a sign of confidence in the fiscally troubled island's prospects.
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
Weber Shandwick UK consumer marketing chair Emma Thompson departs  PRWeekWeber Shandwick UK consumer marketing chair Emma Thompson departs. From PR Week.
Petit Earns PR on Day One of the Yellow Jacket Invitational  Georgia Tech Official Athletic SiteDay One Results. On day one of the Yellow Jacket Invitational the Georgia Tech track and field team saw Hannah Petit run a personal-best mark in the ...
Public relations gurus spin narratives to benefit Uhuru  The StandardIf there is one thing that Uhuru Kenyatta is good at, it is hiring public relations gurus who are brilliant at spinning narratives that benefit him. That would be fine if ...
AFC U-23 Championship 2020 qualifiers – Philippines vs China PR; live stream, updates, when and where t...  FOX Sports AsiaOn Matchday 2 of the ongoing AFC U-23 Championship 2020 qualifiers, Group J member Philippines U-23 will take on China U-23 in their second match.
Puerto Rico private sector jobs higher than before 2017 hurricanes  Caribbean BusinessSAN JUAN – Puerto Rico Gov. Ricardo Rosselló again took the opportunity to announce that, for a sixth consecutive month, salaried employment reflected ...
Henderson Franklin to Host 27th Annual HR Law & Solutions Seminar  PR.comHenderson, Franklin, Starnes & Holt, P.A. will host the 27th Annual HR Law & Solutions on Friday, March 29, 2019 at the Sanibel Harbour Marriott Resort & Spa.
Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster  The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.
How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists  Fast CompanyAfter the devastation caused by Hurricane Maria, arts and culture play a key role for an island poised to rise up.
40 Under 40: Katharine Sherrer, Director of Public Relations, MGM Resorts International  Las Vegas SunThursday, March 21, 2019 | 2 a.m. - Katharine Sherrer was a senior at Emerson College in Massachusetts majoring in theater studies with a focus in costume ...
Boeing: A case study of what not to do  PRWeekBoeing's response thus far to the tragedies of Ethiopian Airlines Flight 407 and Lion Air Flight 610 is a case study of what not to do in a crisis. Boeing has ...
City PR firms find themselves consumed by conscience  Financial TimesBig firms are ditching lucrative clients as the bad news keeps coming.
The sovereignty question for Puerto Rico | TheHill  The HillThe time is ripe for the Committee on Natural Resources to take a serious look at sovereignty for Puerto Rico.
Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign  TownandCountrymag.comIt was made clear a while back that Prince Harry and Meghan Markle's team would split from Prince William and Kate Middleton's. But today's announcement ...
General Motors should consider a different public relations approach to labor issues, auto researcher says  CNBCPresident Trump is loudly calling for the reopening of a shuttered General Motors factory in Lordstown, Ohio. Paul Ingrassia, editor at the Revs Institute for ...
Last customers being reconnected to Puerto Rico power grid  Washington PostSAN JUAN, Puerto Rico — Crews were preparing Wednesday to shut down generators that have powered an island off Puerto Rico's coast — the last customers ...
Puerto Rico to Ban Conversion Therapy on Minors  Out MagazineThe governor has announced he will sign an executive order.
Puente General Méndez Vigo – Coamo, Puerto Rico  Atlas ObscuraDiscover Puente General Méndez Vigo in Coamo, Puerto Rico: This ''hidden'' 19th-century bridge played a simple, yet important role during the ...
More than 670000 Puerto Rico residents have received cuts to food stamp benefits amid congressional impasse  Washington PostPuerto Rico has started cutting benefits paid out by a food stamps program used by more than 1 million of its residents, as federal lawmakers have not provided ...
PR: ClinicAll Revolutionizes the Healthcare Industry With Blockchain  Bitcoin NewsThese days, the most revolutionary and demanded invention with many ways of application is Blockchain. Many people believe Blockchain is only about ...
Donald Trump's new, confusing closing argument against the Mueller report  CNNAs Washington waits for word -- that could come as soon as Friday -- about the status of special counsel Robert Mueller's report into Russian interference in the ...
Is Puerto Rico Providing A Blueprint To Reinvent The Overall U.S. Power Grid?  ForbesIn the past, government support for microgrids has been fragmented collections of regulations, standards, and public policy. With the extreme weather events ...
Pentagon plan to fund Trump’s wall could hit Puerto Rico, European allies hard  The Washington PostPentagon plans to take money away from military construction projects to pay for President Trump's border wall would potentially deal an outsize blow to Puerto ...
How Puerto Rico Became The Latest Battleground For Abortion Rights  Refinery29The Puerto Rico House of Representatives passed the first major anti-abortion bill in decades. Here's why PS950 alarmed advocates and health providers.
Metal found in thousands of pounds of food sold to Puerto Rico schools  Boston 25 NewsNearly 5000 pounds of corned beef was recalled Friday after a school in Puerto Rico found a piece of metal in a portion of it. The recall came one day after ...
Puerto Rico’s number-crunching frustrates even the best minds  Financial TimesPuerto Rico is not a banana republic. Yes, there are bent local officials with control over huge and not fully explained cash balances, a clumsy and overbearing ...
‘Will drive out ‘godmen’ from Western Ghats’: CPI(M) Kovai candidate PR Natarajan  The News MinuteThe CPI(M) office off 100 feet road in Coimbatore looks busy. On a sunny Wednesday afternoon, people walk in hoping to meet the party's candidate for the Lok ...
JetBlue pilots accused of drugging, raping female flight attendants  The Washington PostWhen the JetBlue plane from Washington touched down in San Juan, Puerto Rico, three women from the flight crew did what most visitors to the tropical island ...
AFC U23 Championship 2020 Qualifiers: Asian football on the rise – China PR coach Guus Hiddink...  FOX Sports AsiaFormer Korea Republic and current China U-23 head coach Guus Hiddink has said that he is happy to see the progress the sport of football is making in the ...
Defunding Pentagon projects for border wall could sting Puerto Rico, allies  The Fayetteville ObserverWASHINGTON — Pentagon plans to take money away from military construction projects to pay for President Donald Trump's border wall would potentially deal ...
Bonang Matheba's bubbly: Typo or PR stunt?  IOLThe savagery on the streets of Black Twitter is just on another level. Remember “Binglish”? Well, 18 months later Bonang Matheba is being dragged again on ...
Confronting Puerto Rico's Coal-Ash Crisis  The NationA mountain of toxic coal ash is sickening the territory's residents.
Saudi Arabia fund hires PR firm in the wake of Khashoggi murder  Financial TimesPIF is chaired by Prince Mohammed bin Salman, who reportedly ordered the killing.
Puerto Rico’s Energy Future Is Renewable  BloombergWhen Hurricane Maria devastated Puerto Rico, it cut short nearly 3,000 lives, displaced thousands of families, and subjected the commonwealth to the longest ...
Hurricanes Create Natural Climate Change Laboratories in Puerto Rico  Voice of AmericaThe destruction from hurricanes that hit Puerto Rico two years ago are creating conditions that help the study of how climate change will effect forests.
Find Legendary Surfing and Sunsets in Puerto Rico’s Chillest Beach Town  ThrillistGo whale spotting and food truck hopping in the Caribbean's surfing capital.
Puerto Rico and the Constitution  The Wall Street JournalA court ruling could devastate the U.S. territory unless Congress acts.
House delegation's immediate priority in Puerto Rico doesn't include statehood  NBCNews.comDemocrats in control of the House say they are focusing on Puerto Rico's reconstruction and scrutinizing the role of the federal control board in charge of the ...
Roommate Of OKC Murder Victim Wants Teen Suspects To 'Pay The Price'  news9.com KWTVOKLAHOMA CITY - Three teenagers have been arrested in connection to a deadly Southwest Oklahoma City home invasion from last month. The victim's ...
A man-made disaster looms over Puerto Rico  The Washington PostMOST AMERICANS know Puerto Rico as the scene of the worst humanitarian and economic disaster of our nation's recent history, Hurricane Maria, which ...
Puerto Rico Bondholders Fume for Being Shortchanged in Swap  BloombergMoney manager Glenn Ryhanych sat in his office in Virginia, waiting for a final resolution of bankrupt Puerto Rico's nearly two-year saga with its $17.6 billion of ...
Puerto Rico Open, Round 3: Leaderboard, tee times, TV times  PGA TOURD.J. Trahan, Roberto Diaz and Nate Lashley share the lead in Puerto Rico. Here's everything you need to know for Saturday's action.
How to spark joy with winning social media tactics - PR Daily  PR DailyAre your social media programs filled with tasks that worked last year but barely move the needle now? De-clutter them with the Your 2019 Essential Skills for ...
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HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best... Read More

The Right Hook

Have you fantasized about spreading word of your business on... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

How Would You Ever Know?

Your important outside audiences behave in ways that stop you... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?Or public relations that does... Read More

Publicity: Polls and Surveys Are a Great Path Free Publicity

When I search Google News for "surveys," I get nearly... Read More

Get Write To It

The toughest thing about writing a news release is getting... Read More