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Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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How do press releases or interest stories have an effect... Read More
You have been if you're a business, non-profit or association... Read More
As many of you already know, promoting and marketing your... Read More
There's still time to review your public relations program like... Read More
Media management has become one of the strategic tools for... Read More
As small businesses we have an opportunity and an obligation... Read More
Writing a press (or media) release is quite an art... Read More
A Press Release is a captive story that can be... Read More
Small Business Owners should send press releases out at least... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
It happens to business, non-profit and association managers when their... Read More
Yes, and that pressure often comes from a CEO who... Read More
One of the primary tools still used by PR professionals... Read More
If you're an online business using public relations (PR) to... Read More
As an owner of an independent record label, I often... Read More
Being part of a trade show gives small business a... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
You won't accomplish much if you call the gas company... Read More
We'd all like reporters to ask us about our career... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
Journalists are trained and often experienced at getting information out... Read More
The power of public relations is its ability to alter... Read More
Yes indeed! If you are a young person who has... Read More
UNDER FIREA friend whose organization is often in the media... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
When your public relations results pretty much depend on whether... Read More
Although repetition is extremely important, there are times when advertising... Read More
How much more fundamental can you get than this? As... Read More
The right kind of PR, that is, the kind that... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
Above all, you need to know that the right PR... Read More
The media has the power to shape public opinion and... Read More
Public relations is the art, as one of my colleagues... Read More
Community relations is one of those marketing strategies that isn't... Read More
So, you've had your book published or you've gone the... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
Does the thought of knowing your verbs from your adjective... Read More
To survive in business, you've got to focus your attention... Read More
Managers in the non-profit, association and business worlds need to... Read More
Looking to get your name into a magazine? You need... Read More
You want to sell your products or services, and that... Read More
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
There is a process for successfully getting publicity about your... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Just like a financial planning client fears not having enough... Read More
The media's role is to package and spread news, current... Read More
Although media relations is not all there is to PR,... Read More
Most people consider getting publicity the most important part of... Read More
There'll never be a better time for a manager working... Read More
Are you hesitating about hiring a publicist or, if you... Read More
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