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35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Press Releases
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Press Release Preparation
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How To Write A Killer Press Release
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Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media... Read More
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar... Read More
PR: Time For a New Playbook?
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Media Exposure Validates And Legitimizes Your Business
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PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
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E-Mail Media Releases
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Using the Media - Five Reasons Why
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Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the... Read More
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association... Read More
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
A Winning Game Plan
You want to sell your products or services, and that... Read More
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1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
Meet The Media
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Top Five Publicity Myths
Most people consider getting publicity the most important part of... Read More
Managers, Start Your PR
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Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
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