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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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Politico

PR firm helped Whelan stoke half-baked Kavanaugh alibi
Politico
CRC Public Relations, the prominent Alexandria, Virginia-based P.R. firm, guided Whelan through his roller-coaster week of Twitter pronouncements that ended in embarrassment and a potential setback for Kavanaugh's hopes of landing on the high court, ...
Conservative PR firm helped promote unfounded theory about Kavanaugh: reportThe Hill (blog)
Swift Boat PR Firm Helped Tease Ed Whelan's Bogus Kavanaugh DefenseTPM
September 21, 2018 - TwitterTwitter

all 16,038 news articles »

Bitcoin News (press release)

PR: Crypto Exchange Bleutrade Confirms Its Presence In Malta
Bitcoin News (press release)
The company, founded in Brazil, emerged in 2014 in the digital currency market as an innovative Exchange, working with a platform focused to simplify trades among cryptocurrencies. It is also the first Exchange in Latin America and has announced the ...

and more »

Daily Norseman

The Bills PR folks had a bit of a geography problem
Daily Norseman
For the most part, the people that make up public relations staffs in the National Football League seem to be pretty good folks. They've always got facts and stats at the ready and they often take the brunt of bad moods from players and coaches. It's a ...

and more »

USL Soccer

USL Welcomes Ryan Madden as VP of Communications, PR
USL Soccer
TAMPA, Fla. – The United Soccer League today officially welcomed Ryan Madden as the organization's Vice President of Communications and Public Relations. Madden brings experience from Major League Soccer where he served as Senior Director of ...

and more »

The Daily Freeman

PR Gov.: We're treated like second-class citizens
The Daily Freeman
During an interview on the one-year anniversary of Hurricane Maria, Puerto Rico Gov. Ricardo Rossello says that Puerto Ricans are treated like second-class citizens. TownNews.com Content Exchange ...

and more »

Orlando Sentinel

AJC Stands with Puerto Rico, Marks Maria's One-Year Anniversary
PR Newswire (press release)
NEW YORK, Sept. 21, 2018 /PRNewswire/ -- The American Jewish Committee (AJC) stands with the people of Puerto Rico in honoring the memories of the thousands of casualties caused by Hurricane Maria on the one-year anniversary of this disaster.
Amazon.com: We Fed an Island: The True Story of Rebuilding Puerto Rico, One Meal at a Time (9780062864482 ...Amazon.com
US TOUR - HamiltonHamilton
Hispanic Federation: UNIDOSHispanic Federation
IMDb
all 329 news articles »

Irish Times

Innovative RTÉ star and PR guru Bunny Carr laid to rest
Irish Times
In 1973 he established Carr Communications which introduced American-style PR and media training into Irish political live. He advised six taoisigh and many ministers and business leaders. Such was his company's reach that it would often advise the ...

and more »

The Australian Financial Review

Winning the post-Hayne PR war
The Australian Financial Review
With less than two weeks until Commissioner Hayne hands down his interim report on the findings of the banking royal commission, an emailed letter from Commonwealth Bank boss Matt Comyn arrived in customers' inboxes. It signalled the low-key start of ...


Sporting News AU

Serena Williams' PR team interrupts interview with Channel Ten's Lisa Wilkinson
Sporting News AU
Serena Williams' PR team has interrupted an Australian television interview after she was questioned over her US Open meltdown when losing the final to Japan's Naomi Osaka earlier this month.

and more »

euronews

Raw Politics: who's winning the PR battle over Hungary?
euronews
There's a PR war brewing between the Hungarian government and the European Parliament following the decision by MEPs last week to trigger an Article 7 procedure and potential sanctions on Hungary for violating European values. The government of ...

Google News
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