35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

Politico
PR firm helped Whelan stoke half-baked Kavanaugh alibi
Politico
CRC Public Relations, the prominent Alexandria, Virginia-based P.R. firm, guided Whelan through his roller-coaster week of Twitter pronouncements that ended in embarrassment and a potential setback for Kavanaugh's hopes of landing on the high court, ...
Conservative PR firm helped promote unfounded theory about Kavanaugh: reportThe Hill (blog)
Swift Boat PR Firm Helped Tease Ed Whelan's Bogus Kavanaugh DefenseTPM
September 21, 2018 - TwitterTwitter

all 16,038 news articles »

Bitcoin News (press release)
PR: Crypto Exchange Bleutrade Confirms Its Presence In Malta
Bitcoin News (press release)
The company, founded in Brazil, emerged in 2014 in the digital currency market as an innovative Exchange, working with a platform focused to simplify trades among cryptocurrencies. It is also the first Exchange in Latin America and has announced the ...

and more »

Daily Norseman
The Bills PR folks had a bit of a geography problem
Daily Norseman
For the most part, the people that make up public relations staffs in the National Football League seem to be pretty good folks. They've always got facts and stats at the ready and they often take the brunt of bad moods from players and coaches. It's a ...

and more »

USL Soccer
USL Welcomes Ryan Madden as VP of Communications, PR
USL Soccer
TAMPA, Fla. – The United Soccer League today officially welcomed Ryan Madden as the organization's Vice President of Communications and Public Relations. Madden brings experience from Major League Soccer where he served as Senior Director of ...

and more »

The Daily Freeman
PR Gov.: We're treated like second-class citizens
The Daily Freeman
During an interview on the one-year anniversary of Hurricane Maria, Puerto Rico Gov. Ricardo Rossello says that Puerto Ricans are treated like second-class citizens. TownNews.com Content Exchange ...

and more »

Orlando Sentinel
AJC Stands with Puerto Rico, Marks Maria's One-Year Anniversary
PR Newswire (press release)
NEW YORK, Sept. 21, 2018 /PRNewswire/ -- The American Jewish Committee (AJC) stands with the people of Puerto Rico in honoring the memories of the thousands of casualties caused by Hurricane Maria on the one-year anniversary of this disaster.
Amazon.com: We Fed an Island: The True Story of Rebuilding Puerto Rico, One Meal at a Time (9780062864482 ...Amazon.com
US TOUR - HamiltonHamilton
Hispanic Federation: UNIDOSHispanic Federation
IMDb
all 329 news articles »

Irish Times
Innovative RTÉ star and PR guru Bunny Carr laid to rest
Irish Times
In 1973 he established Carr Communications which introduced American-style PR and media training into Irish political live. He advised six taoisigh and many ministers and business leaders. Such was his company's reach that it would often advise the ...

and more »

The Australian Financial Review
Winning the post-Hayne PR war
The Australian Financial Review
With less than two weeks until Commissioner Hayne hands down his interim report on the findings of the banking royal commission, an emailed letter from Commonwealth Bank boss Matt Comyn arrived in customers' inboxes. It signalled the low-key start of ...

Sporting News AU
Serena Williams' PR team interrupts interview with Channel Ten's Lisa Wilkinson
Sporting News AU
Serena Williams' PR team has interrupted an Australian television interview after she was questioned over her US Open meltdown when losing the final to Japan's Naomi Osaka earlier this month.

and more »

euronews
Raw Politics: who's winning the PR battle over Hungary?
euronews
There's a PR war brewing between the Hungarian government and the European Parliament following the decision by MEPs last week to trigger an Article 7 procedure and potential sanctions on Hungary for violating European values. The government of ...

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More

Speak Up

Another way to really become known in your area is... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept,... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

Managers: A Key to Your Survival

Most business, non-profit and association managers live to tell about... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More