35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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TechCrunch

Read the mud-slinging pitches Facebook's PR firm sent us
TechCrunch
Facebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last week the firm had sought to discredit Facebook critics by, in one instance, linking ...
Twitter PR pros call out Facebook's 'garbage move' of blaming its comms teamPRWeek
Facebook's Zuckerberg, Sandberg Hit Rock BottomO'Dwyer's PR News
Delay, Deny and Deflect: How Facebook's Leaders Fought Through CrisisNew York Times
Wall Street Journal -Business Insider -Business Insider
all 271 news articles »

Entrepreneur

4 Tips to Launch Your First Effective PR Campaign - Entrepreneur
Entrepreneur
When you dive into public relations, the spotlight will be on you.

and more »

Business Wire (press release)

Vested Named Top Place to Work by PR News
Business Wire (press release)
Recipients were chosen by a panel of public relations pros as well as the staff of PR News, which called recipients those “whose outstanding performance in establishing an engaging workplace allows employees to enjoy their work and help their companies ...

and more »

PRWeek

It's your turn to explain: 'What the [email protected]$ is PR?'
PRWeek
This profession is, admittedly, one that can be hard to describe to someone outside the industry. Now, it's your chance to turn the tables. We want you to make a short video of you asking your parents, children, or family members to explain what PR is ...


Media Update

Video: 10 Steps to creating a great PR event strategy
Media Update
Event planning may be part of your job as a PR pro – but how do you go about creating the perfect event strategy? No matter the date of your occasion, the number of people you need to attend or the press coverage, these 10 steps will help you get the ...

and more »

PRWeek

PR agencies rebranding as PR agencies - please stop
PRWeek
My question was this; how, in 2016, are we still having a panel debate on whether the PR industry should still call itself PR? Have we nothing else to discuss? Fast forward to 2018 and I am staggered to see we're not only still talking about this ...


Forbes

Why Purpose Is Important To Your PR Strategy
Forbes
While pursuing B Corp status aligned with our overarching goal of having a purpose beyond profit, it also became our most important and highest performing public relations (PR) story of the year. Many of the major travel outlets, and even business ...


The Verge

How Facebook's crisis PR firm triggered a PR crisis
The Verge
In time it will come out that this response including hiring a public relations agency whose work includes what is euphemistically referred to as “opposition research” and is more commonly understood to involve smear campaigns. These campaigns target ...
Facebook hired firm with 'in-house fake news shop' to combat PR crisisNBCNews.com
Facebook is being accused of hiring a PR firm to smear its opponentsMIT Technology Review
Facebook, Facing Backlash, Fires PR Firm It Hired To Discredit Soros, Other CriticsForbes
New York Magazine -Daily Beast -BBC News -New York Times
all 1,619 news articles »

PR Tips for Thriving in a Crisis
O'Dwyer's PR News
When you offer a product for consumption and put your brand into the public square, sooner or later you'll likely find yourself in the midst of a PR crisis. Your integrity will be challenged, your patience will be tested and you'll feel attacked from ...


Irish Times

Price tag touted for National Broadband Plan could be PR spinning
Irish Times
Price tag touted for National Broadband Plan could be PR spinning. Indicative €6,000 per connection suggests effort to tarnish image of rural rollout plan. about 9 hours ago. The €3 billion figure may have been created by someone inside the Government, ...

and more »
Google News
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