35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Public Relations Global Network Adds PR Agency Offices in India and Georgia  PRNewswireNEW YORK, Jan. 16, 2019 /PRNewswire/ -- The Public Relations Global Network (PRGN) announced today that it has added two new locations to its global ...
Rebranding After A Company PR Crisis? Here's How To Do It Right  ForbesWhen a PR crisis sparks the need for a company rebrand, it's important to do it right, or negative perceptions may linger. Members of Forbes Agency Council ...
PR salaries to be squeezed in 2019 - analysis  PRWeekPR professionals looking for a new job should not expect a substantial rise in pay, as advertised salaries are forecast to track well below inflation this year, ...
Hanover wins Mondelēz trade PR pitch  PRWeekFood and drinks giant Mondelez International has chosen Hanover Communications as its trade communications agency following a competitive pitch. News.
Threepipe lands PR for Indian airline  PRWeekThreepipe will be responsible for managing Jet Airways' UK press office, engaging with both travel and lifestyle media, plus influencers, to build awareness of ...
Bentley Motors global comms director joins automotive PR specialist Influence Associates  PRWeekBentley Motors director of global communications Andrew Roberts is joining automotive PR specialists Influence Associates as chief operating officer. News.
Huawei Reviews Global Consumer PR Support  The Holmes ReportSHENZHEN — Huawei is reviewing global PR duties for its consumer devices, the Holmes Report can reveal, as the Chinese tech giant increasingly relies on its ...
How you can network and meet potential clients at Disney World - PR Daily  PR DailyMobile. Chatbots. Social listening. Video. Communicators are faced with new tech trends every day. Keeping up with the hype feels impossible without the right ...
After beating cancer, Mark DeMoss, founder of America's largest Christian PR firm, to close business  The Christian PostTwo years after being diagnosed with cancer and beating it, Mark DeMoss, founder of DeMoss, which market's itself as America's largest PR agency serving ...
Ogilvy's John Seifert dishes on the future of PR at Ogilvy  PRWeekOgilvy's John Seifert dishes on the future of PR at Ogilvy. From PR Week.
Five Tactical Tips For Successful DIY PR  ForbesDo you have a fantastic new product or *service* that's growing quick yet not receiving the visibility you think it deserves? Perhaps you're not ready to retain ...
How to prove your PR value in 2019  G2 CrowdPublic relations and marketing work very closely that, often, the lines get crossed. If you're a PR professional, learn tips on how to prove the importance of your ...
ANALYSIS: At UN, another PR ‘victory’ for Abbas  The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”
Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down  ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..
PR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'  PRWeekPR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'. From PR Week.
8 PR trends that will actually happen in 2019  The Next WebAs PR professionals, we have all nearly done a good job surviving another year in this industry, and yes, I consider “you're breathing” to be about the only ...
How This PR Maverick Utilizes The Power Of Networking To Grow Her Business  ForbesLiza Anderson, founder of Anderson Public Relations Group, is a Hollywood public relations maverick who understands the power of hard work and networking.
7 PR Trends That Will Help You Prepare For 2019  Inc.It's that time of year again. You and the other leaders at your company are spending time looking back on the year's performance--what went well, what could be ...
Why everyone wanted to get their hands on McDonald's MacCoins  PRWeekCompany: McDonald's. Campaign: MacCoin. Agency mix: Golin (strategy, PR), in-house (strategy, execution) Duration: August 2018 - December 2018. In honor ...
Where do you stand on Gillette's provocative ad?  PRWeekGillette's provocative We Believe ad, which calls on men to change their behavior in light of the #MeToo movement, has received a mixed reaction from ...
GCI Health to open Singapore office, its first in Asia  PRWeekNEW YORK: GCI Health has opened an office in Singapore, its first in what the firm said will be an expansion into Asia. The Singapore office has three stafferes, ...
PR: Prime XBT $1,000,000 giveaway returns after being suspended due to huge interest  CoingapeLast Friday, January 11th, a new cryptocurrency trading platform, Prime XBT, announced the official start of the largest giveaway in 2019. The giveaway, which ...
FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown?  Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.
How PR & Marketing Work Better Together  Business 2 CommunityPublic relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities.
Financial PR firm Madden & Assoc makes new appointments  mUmBRELLA*Corporate and financial PR firm Madden & Assoc have made a raft of promotions and hires. The announcement: M&A announces key appointments and.
LNG-Fueled ConRo Vessel Completes First Voyage from Jacksonville to PR  NGT NewsThe second of Crowley Maritime Corp.'s new combination container/roll-on roll-off “ConRo” ships – MV Taíno, powered by liquefied natural gas (LNG) ...
Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down  afaqsAshish led the digital marketing & PR team for the last two years.
Metro PR Cofounders Tess Finkle And Laura Michael On Finding The Yin To Your Yang In Business  ForbesTess Finkle likes to call Laura Michael the yin to her yang. It's an endearing sentiment from the two cofounders of Metro PR, a female owned-and-operated ...
Crisis and PR Experts Are In Agreement About R. Kelly’s Future  VultureAfter the release of the documentary series 'Surviving R. Kelly' the artist is in more legal trouble, so how should he respond and should he respond at all?
PR: Fomo2Moon - A Blockchain Lottery for Everyone  Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...
11 PR Strategies For Putting Out A Fake News Fire  ForbesBetween around-the-clock news cycles and social media channels, It's important for every business and PR professional to have a plan in place in case of a ...
P.E.I. PR referendum road show launches this week  CBC.caGerard Mitchell, P.E.I.'s commissioner for the referendum on proportional representation, says his most important job is making sure Islanders understand the ...
Democratic delegation’s trip to Puerto Rico becomes a target for Trump  Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...
3rd suspect arrested for 2018 gang-related fatal stabbing in Pr. George’s Co.  WTOPWASHINGTON — A 19-year-old's body was found in a wooded area of Prince George's County, Maryland, last year, and after nearly seven months of looking for ...
Confessions of a PR person: ‘Companies have been burned by PR firms a lot’  DigidayIn our latest Confessions series, a publicist reveals how they were poached by a client.
Media turns blind eye to Dems' jaunt to PR during shutdown  OneNewsNowThe mainstream media has given little attention to Democrats' weekend excursion to Puerto Rico while the party complains about President Trump causing ...
Kraft offers 'pay it forward' food over government shutdown  PRWeekAttention all federal government workers: Kraft is sending help. The brand is opening a pop-up grocery store in Washington, D.C., on Wednesday to aid the ...
Ten names leadership team across publicity, social and PR strategy  mUmBRELLA*Network Ten has appointed new leaders across publicity, social media and PR strategy, which will see marketing and social media boss, Brad Garbutt, step.
Judge hears major Puerto Rico debt restructuring case  ABC NewsA court hearing on a major restructuring of Puerto Rico's mammoth debt opened Wednesday, with protesters warning the deal would further indebt the U.S. ...
Why You Should Visit The Iconic El San Juan Hotel In Puerto Rico  ForbesMore than $65 million was invested in extensive renovations at the The El San Juan hotel in Puerto Rico, and the hotel is better than ever. One of the island's ...
From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging  AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...
Watch Fallon Sing Hamilton with Lin-Manuel Miranda in Puerto Rico  Vanity FairAs Hamilton began its three-week run in Puerto Rico, which is expected to raise about $15 million toward hurricane relief, Lin-Manuel Miranda took a moment to ...
The New Rules of Beauty PR | The Business of Beauty, BoF Professional  The Business of FashionNEW YORK, United States — A new age requires new rules. It also benefits from old insights. Leading beauty publicists — from the veterans to the new guard ...
Workplace wellbeing: how PR agencies are tackling mental health  PRWeekWith mental health rising rapidly up the political and cultural agenda, it is no surprise that PR agencies are now focusing more intently on the psychological ...
Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico  The New York TimesSAN JUAN, P.R. — Lin-Manuel Miranda only had to speak his character's name — Alexander Hamilton — to bring the crowd to its feet. It was Friday night in San ...
TrailRunner International names CNN veteran Kelly Wallace as New York MD  PRWeekNEW YORK: TrailRunner International has named Kelly Wallace as MD of its New York office, effective next Tuesday. She will lead the firm's New York-based ...
Why the White House is attacking Democrats for traveling to Puerto Rico, explained  Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid an ongoing ...
Roxy Jacenko and husband Oliver Curtis launch new PR business venture targeting China  mUmBRELLA*High-profile public relations practitioner Roxy Jacenko is launching a new business, 18 Communications, targeting Australian companies which want to raise.
Nicola Sturgeon and Alex Salmond in PR war over 'smear' her chief of staff knew about sexual misconduct inquiry  Telegraph.co.ukNicola Sturgeon and Alex Salmond were yesterday embroiled in public warfare over "smears" claiming she misled the public about when her chief of staff knew ...
Crucial housing funds for Puerto Rico are stalled due to the government shutdown  NBCNews.comBy 2019, Puerto Rico was expected to start receiving billions in housing funds from HUD for rebuilding efforts. But that has been stalled due to the government ...
PR businesswoman wins thousands in Dragon competition | Wilts and Gloucestershire Standard  Wilts and Gloucestershire StandardA BUSINESSWOMAN from Cirencester is starting the year with a financial boost to her PR company thanks to an award at a competition run by the…
'Shockingly inaccurate', 'wholly unfair', 'naive' - pros slam PR episode of The Media Show  PRWeekPR professionals are up in arms about how the industry has been characterised on a public relations episode of BBC Radio 4's The Media Show. News ...
A Wave of Daytime Killings Has Puerto Rico on Edge  The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.
Ogilvy PR Chief Smith Exits for Gluten-Free Pizza Gig - Wed., Jan. 16, 2019  O'Dwyer's PR NewsStuart Smith, head of Ogilvy's global PR group, is leaving the WPP unit to take the chief marketing & growth job at Vegolutionary Foods, the Los Angeles health ...
Fact Check: Puerto Rico's Per Capita Debt  Business WireRecent discussions of Puerto Rico's debt levels by both Puerto Rico officials and the Financial Oversight & Management Board for Puerto Rico repre.
Jimmy Fallon and José Andrés Discuss Puerto Rico on ‘The Tonight Show’  EaterAs part of his week-long celebration of Puerto Rico, Tonight Show host Jimmy Fallon took a break from zip-lining through the jungle and guest-starring in ...
Ex-Barnsley Chronicle journalist takes up Distract PR role  HoldTheFrontPage.co.ukA former regional journalist has taken up a new role as PR chief at a digital marketing firm. Mike Shields, left, has been appointed head of PR at Lincoln-based ...
PR management firm Cision is acquiring Falcon.io to expand into social media marketing  TechCrunchSocial media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media ...
Nashua man granted PR bail | News, Sports, Jobs  Nashua TelegraphNASHUA – Matthew Verstraete has no criminal history, has lived and worked full-time in Nashua for at least 10 years and cooperated fully with police after the.
Castro explains Puerto Rico campaign trip: 'Everyone counts'  Economic TimesMANCHESTER, N.H. (AP) — Democrat Julian Castro, in the early primary state of New Hampshire for the first time as a presidential candidate, told voters on ...
Federal agents seize cocaine shipped from Puerto Rico  Meriden Record-JournalHARTFORD, Conn. (AP) — Federal authorities have intercepted more than 30 pounds (14 kilograms) of cocaine shipped from Puerto Rico to Connecticut.
Puerto Rico Tests the Trump Strategy to Wipe Out Debt  BloombergA federal oversight board says more than $6 billion of bonds should be declared null and void. Trump spoke about erasing the island's debt in 2017.
Steve Smith's media re-emergence is PR but his humility is genuine  The GuardianThe redemption of Australia's fallen captain is spin but the man himself remains believable.
WATCH: Rob Schmitt Confronts Sen. Menendez on Puerto Rico Beach Photo  Fox News Insider"Fox & Friends First" host Rob Schmitt tracked down Sen. Bob Menendez in Puerto Rico Monday after the New Jersey lawmaker was photographed on a beach ...
Madonna Signs With Public Relations Vet Kelly Bush Novak  VarietyMadonna has a new public relations team. The singer has signed with Kelly Bush Novak of ID, whose clients include Serena Williams, Alfonso Cuarón, Ben ...
Ford gets PR bang from noise-cancelling dog kennel  AdAge.comMarketer's Brief has news on Ford's 'noise-cancelling dog kennel,' 'the most unusual ad of 2018' and subway advertising etiquette.
Crime wave continues to soar in Puerto Rico as a man is gunned down while waiting at a gas station  Daily MailWilberto 'Boly' Adorno Quiles became the 20th person murdered in the first nine days of 2019 in Puerto Rico when a suspect approached him at a gas station ...
Why We Lay Foundation for Police PR School in Ilorin- IGP Idris  PR Nigeria NewsWhy We Lay Lay Foundation for Police PR School in Ilorin- IGP Idris. the foundation laying ceremony of the Nigeria Police Public Relations School.
Kevin Fret: Rapper shot to death in Puerto Rico at 24  CNNRapper and LGBT activist Kevin Fret was shot to death Thursday as he rode a motorbike in Puerto Rico, CNN affiliate Noticentro.tv reported.
PR: ABCC Exchange Supports New Singapore Regulation  CoingapeThe Parliament of Singapore has passed the Payment Services Bill on 14 January 2019. ABCC Exchange welcomes this development and the fact that ...
PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash  Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...
PR: Dentacoin Trusted Reviews Revamped Version Released  Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...
Facebook To Victoria's Secret, 5 Biggest PR Disasters Of 2018  NDTV NewsCompanies from Facebook to Victoria's Secret gave themselves completely avoidable black eyes.
Embattled tech company Huawei is looking for a new PR person in Canada  Daily HiveThe Canadian branch of Huwawei has a opening in its public relations / communications department –as the company's Public Relations Director.
José Feliciano Song Brings Twitter To Tears On 'Tonight Show' From Puerto Rico  HuffPostThe 73-year-old singing legend and Ozuna's "En Mi Viejo San Juan" ended the special on a beautiful note.
PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
Don't Play The Russian PR Game  The American InterestNeither the delisting of Rusal nor the allowing of sanctioned Russian persons to attend Davos is a capitulation. Two recent stories surrounding Russia ...
Seminole State students reflect on changes made after move from Puerto Rico after Hurricane Maria  MysanfordheraldPLEASE LOG IN FOR PREMIUM *CONTENT*. Our website requires visitors to log in to view the best local news. Not yet a subscriber? Subscribe today!
More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown  Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...
Puerto Rico governor rips report of Trump redirecting disaster aid funding for border wall  POLITICOGov. Ricardo Rossello declared that there could be “no justification” for such a move.
Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico  CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...
Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages  CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.
Why Puerto Rico Is No. 1 on Our Places to Go List  The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.
Julián Castro: Trump 'failed the people of Puerto Rico' | TheHill  The HillSAN JUAN, Puerto Rico — Democratic presidential candidate Julián Castro on Monday panned the Trump administration's response to Hurricane Maria, saying ...
Puerto Rico Gives Lin-Manuel Miranda a Hero's Welcome at Hamilton Opening Weekend: 'I Felt It'  PEOPLE.comLin-Manuel Miranda experienced a homecoming like no other in San Juan, Puerto Rico over the weekend, where his Tony Award-winning phenomenon ...
At 85, Dallas PR icon Stan Levenson has no regrets about missing out on ZZ Top  Dallas NewsDallas' PR icon Stan Levenson celebrated his 85th over the holidays with an intimate birthday bash.Levenson knows as much about the art of...
Outdoorsy Closes $50M Funding Round as Growth Soars and Company Expands in Major Global Markets  PRNewswireSAN FRANCISCO, Jan. 16, 2019 /PRNewswire/ -- Outdoorsy (outdoorsy.com), the world's fastest-growing outdoor recreation marketplace powering road trips ...
Steven Spielberg Travelled To Puerto Rico To Address ‘West Side Story’ Remake Concerns  ETCanada.comThe idea of remaking West Side Story for film is a touchy subject for Puerto Ricans. The Broadway play was first performed in 1957 and has yet to shake off its ...
Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
Lawrence visits Puerto Rico with delegation, prompting GOP attack  The Detroit NewsRep. Brenda Lawrence took part in a delegation to Puerto Rico with other Democrats, as the partial government shutdown stretched beyond three weeks.
We Regret To Inform You That Hedo Türkoğlu Does PR For An Authoritarian Now  DeadspinProbably you have not thought about journeyman Hedo Türkoğlu in quite some time. Here's a timely reminder that he has been, since 2016, a “chief advisor” to ...
Puerto Rico can't afford to pay for Trump's wall  CNNCristian Arroyo writes that funds should not be diverted away from disaster relief in places like Puerto Rico, which remains in a state of crisis, to pay for President ...
Facing Campus Protests, ‘Hamilton’ Will Relocate Puerto Rico Run  The New York TimesWith Lin-Manuel Miranda in the title role, the musical will delay performances and run in a San Juan arts venue, not at the University of Puerto Rico.
PR: Bitex Global Launches XBX on Global Exchanges  Bitcoin NewsAs per the reports, January 1, 2019, Bitex has launched its cryptocurrency in worldwide cryptocurrency exchanges, coin namely XBX which is now accessible for ...
PR firm employee spends Rs 15 lakh on treatment in Bali finds operation was botched  Mid-DayThe suffering of PR firm employee Neha Sharma refuses to end. After she ended 2018 at a hospital in Bali following a near-fatal car accident and spent Rs 15 ...
NHL with PR fiasco over non-call on ambush of McDavid  Toronto SunThis in, a barrage of fierce criticism of National Hockey League referee Kyle Rehman for his non-call on Hampus Lindholm of the Anaheim Ducks after Lindholm ...
'The Tonight Show' to Broadcast in Puerto Rico With Lin-Manuel Miranda  Hollywood ReporterLin-Manuel Miranda will reprise his 'Hamilton' role for a special telecast of NBC's 'The Tonight Show Starring Jimmy Fallon' set to film in Puerto Rico to aid in ...
Tapping California, Puerto Rico Aid for Wall Sparks Furor  BloombergThe Trump administration is considering diverting money Congress earmarked for disaster aid after a series of hurricanes and wildfires to pay for a wall on the ...
REPORT: Cardi B and Offset Spotted Together in Puerto Rico  XXLMAG.COMJust about two weeks removed from their breakup, Cardi B and Offset have reportedly been spotted on a jet ski together in Puerto Rico.
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Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product,... Read More

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

How Managers Hit PR Paydirt

As a business, non-profit or association manager, you'll know it's... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

Much Ado About A Lot!

I say public relations can be a matter of survival... Read More

Publicity: Polls and Surveys Are a Great Path Free Publicity

When I search Google News for "surveys," I get nearly... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

What Is Best Practice Public Relations?

Why, public relations that stays true to its fundamental premise,... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Managers and PR Genius

The real public relations geniuses might be managers. You know,... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Media Savvy - How To Lead, Persuade, And Influence

Media management has become one of the strategic tools for... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print... Read More