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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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The New Republic
The White House P.R. “Nightmare” That Never Came | The New ...
The New Republic
On June 20, the Trump administration released a report some officials hoped would never see the light of day. The draft study from the Agency for Toxic ...

and more »

MLB.com
Much like '97 Midsummer Classic, island well represented this season
MLB.com
You would not have known it in that moment, but the 1997 game was Puerto Rico at its big league peak. Soon after, the sport began to see a steep decline in the impact of Puerto Rican players. Whether that decline could be traced back, as some argue, to ...
Get the mobile appMLB.com
Home Run Derby | MLB.comMLB.com
MLB (@mlb) • Instagram photos and videosInstagram

all 760 news articles »

North America Public Relation Robots Market to 2025
PR Newswire (press release)
The "North America Public Relation Robots Market by Product, Application and Country 2014-2025: Growth Opportunity and Business Strategy" report has been added to ResearchAndMarkets.com's offering. North America public relation (PR) robots market is ...

and more »

Hanergy Takes 42nd on World Brand Lab's 'China's Top 500 Most Valuable Brands' 2018 List
PR Newswire (press release)
BEIJING, July 17, 2018 /PRNewswire/ -- Hanergy Holding Group, a pioneering multinational clean energy company continues to strengthen its foothold in the global market. The company has recently taken 42nd on the 2018 list of 'China's 500 Most Valuable ...

Minneapolis / St. Paul Business Journal
PR firm Lola Red plots move within Warehouse District
Minneapolis / St. Paul Business Journal
Public relations firm Lola Red will move this fall to space above the long-shuttered Bootlegger's bar at the corner of Fourth St. and First Avenue North in Minneapolis, several blocks from its current location in the Warehouse District, just above ...

US Virgin Island Based Non-Profit Project Promise Appoints Issa PR as Agency of Record to Showcase Humanitarian ...
PR Newswire (press release)
NEW YORK, July 16, 2018 /PRNewswire/ -- Luxury strategy and public relations agency Issa PR will lead communications efforts for Project Promise, a St. Croix, U.S.Virgin Islands based non-profit dedicated to improving the lives of at-risk youth ...

Forbes
What You Can Expect From The Future Of Public Relations
Forbes
The guiding principle of public relations revolves around the use of news and content to put forth a message about anything -- a product, a business, an organization, an endeavor -- using just about any effective medium of reach. Through the years ...

Jack O'Dwyer's Contributions to the PR M&A World
O'Dwyer's PR News
I met Jack O'Dwyer in 1987 when he launched his monthly magazine, O'Dwyer's PR Services Report. Jack approached me to write a monthly PR agency management column. At the time, I owned a general NYC-based CPA firm. I had one client, Creative ...

O'Dwyer's PR News
Then and Now: The Changing PR Landscape
O'Dwyer's PR News
Fifty years ago, in 1968, Barbara Hunter, the eventual Founder of Hunter Public Relations, was setting her sights on taking over Dudley-Anderson-Yutzy. She achieved this ambitious goal in 1970 when she and her sister, Jean Schoonover, purchased the ...

The Holmes Report
Q2 2018: Omnicom PR Firms Up 2.7%
The Holmes Report
On an organic basis, PR outpaced the group's advertising agencies, which saw a 1.6% lift, and its CRM execution and support division, whose revenues dropped 4.4%. PR firms, however, lagged behind the CRM consumer experience division, which grew by ...
Omnicom PR revenue up 2.7% in Q2PRWeek

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