35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

How To De-Escalate A PR Disaster Within The First 48 Hours  ForbesEvery company is fallible. While many companies have PR teams or implement measures to avoid making public errors, the truth of being a company in the ...
30 jobs in the PR and marketing world - PR Daily  PR DailyMany people will be checking the legs, noticing the tannins and savoring the nose in the contents of their stemware this weekend. On May 25, oenophiles ...
NRA Sues Its PR Firm, Ackerman McQueen, Over Failed 'Coup'  TIMEThe NRA sued its longtime public relations firm, accusing it of engineering a failed “coup” attempt to undermine the NRA's leadership.
Nearly Half Of PR Agency Leaders Have Experienced Ideas Theft  The Holmes ReportAccording to new research by the PRCA, 46% of PR agency leaders report intellectual property rights infringement in the past year.
R\West Is Seeking A PR Intern In New York, NY (Paid Internship)  FashionistaR\West is an integrated, full-*service* marketing agency with offices in New York City and Portland (OR).
'Ian Malcolm' That Pitch: How To Avoid PR Pitfalls  ForbesIn the first Jurassic Park movie, mathematician Ian Malcolm says to John Hammond: "Your scientists were so preoccupied with whether or not they could, they ...
Dentsu PR aligns with think tank for insight into Japan-US relations  PRWeekAmid uncertainty about trade and diplomacy between Japan and the U.S., Dentsu Public Relations has formed a partnership with an American think tank, the ...
Podcast: Notes from Newhouse School/Fear & The Future of PR  The Holmes ReportPAN's Phil Nardone shares insights into next-gen talent, while InkHouse's Beth Monaghan discusses Project Curiosity.
London agency wins PR accounts for Cobra Beer and Craft Gin Club  PRWeekFood and drink specialists Sauce Communications has grown its brands division by winning beer brand Cobra and subscription *service* Craft Gin Club as new ...
The PR Week 5.24.2019: Catherine Hernandez-Blades, Aflac  PRWeekThe PR Week 5.24.2019: Catherine Hernandez-Blades, Aflac. From PR Week.
How PR pros should account for social media 'lurkers' - PR Daily  PR DailyBy Michelle Garrett May 21, 2019. SHARE. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.
Tech PR pros question 'Facebook's trust issues' after Instagram data security breach  PRWeekTechnology PR professionals have questioned whether Facebook can be trusted after its latest data security breach exposed 49 million Instagram accounts, ...
Australian Management and PR Firm Twnty Three Opens U.S. Branch  BillboardSydney-based artist management and PR agency twnty three (or 23 Media) is opening a U.S. branch on the West Coast. The Los Angeles outpost will be ...
The Role of PR in the Changing B2B Landscape  EntrepreneurTraditionally, the B2B space was one that had no place for emotions. It was all about information – features, benefits, prices and comparisons. The marketplace ...
PR industry hands out PRoof awards | 2019-05-23 | Grand Rapids Business Journal  grbj.comThe region's public relations industry has recognized the best work over this past year. Winners of the 34th-annual PRoof Awards were honored last night by the ...
PR Practitioners set for certifications to weed out quacks  Kenya Broadcasting CorporationPR practitioners in Kenya, will soon enjoy professional certifications based on a revised curriculum and industry examinations, the incoming Public.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekHeads up, PR Council member firms: You must now pay U.S. interns at least minimum wage. The policy, effective January 1, 2020, will be written into the PR ...
Will Arnett's new girlfriend is named as PR director Alessandra Brawn after spotted kissing  Daily MailThe Arrested Development star has reportedly been dating New York-based businesswoman Alessandra Brawn for several months, a source told Us Weekly ...
How Focusing On An Underserved Industry Propelled Sara Brooks' Public Relation Firm To Success  ForbesSara Brooks, CEO and founder of Covet Public Relations, created an agency that focuses solely on CPG brands in the food, beverage and beauty space. In less ...
Adfactors PR bags PR and communications mandate for Mercedes-Benz India  Exchange4MediaMercedes-Benz India Pvt. Ltd. has given its public relations and communications mandate to Adfactors PR, as per media reports. The mandate entails strategic ...
Gold Coast PR alumni launch new agency KK&O  mUmBRELLA*PR professionals Ty Kudla, Rebbecca Kent and brand architect Kat Orchard have partnered to create communications agency KK&O, based on the Gold Coast.
PR Practitioners’ Body, UPDF Partner to Clean Up Kawempe Hospital  softpower.ugThe Public Relations Association of Uganda (PRAU) has partnered with the Uganda Peoples' Defence Forces (UPDF) to conduct a joint general cleaning ...
MCC head of comms to take on marketing remit in drive to reposition brand  PRWeekMarylebone Cricket Club's head of media and communications Lauren Best has been promoted to head of marketing and communications from the 1 July.
[Funding alert] Technology PR startup Wizikey raises Rs 2.5 cr from IAN  YourStoryWizikey, a tech-driven PR solutions startup, has raised Rs 2.5 crore from Indian Angel Network. The funding round was led by IAN investors, including Alok Mittal ...
5 Technologies Disrupting Marketing and PR  EntrepreneurThese innovations are going to change the functioning of the marketing and the PR industry, making it accessible in every sense.
PRWeek Global Awards 2019: winners revealed  PRWeekSenior figures from across the global PR and communications industry assembled in London tonight to discover who would take home the coveted trophies at ...
Comparison website comparethemarket.com launches PR agency review  PRWeekComparison website and insurance intermediary comparethemarket.com has begun a PR agency review that will see it shift from a single retained agency ...
'Sometimes It's Best to Shut Up:' Inside Lori Loughlin's Crisis PR Strategy  ELLE.comA slew of nameless sources claiming to be "close to" Lori Loughlin and "familiar with her case" have been feeding what seems like endless fodder to tabloids ...
Case study: Behind-the-scenes of Barbie's blowout 60th birthday  PRWeekCompany: Mattel Campaign: Barbie's 60th anniversary. Agency partners: Weber Shandwick (Global PR), R/GA (event execution for NYC Barbie Pop-up), I Am ...
CIPR terminates membership of 'sweatygate' agency boss Gillian Waddell  PRWeekThe agency boss responsible for the notorious 'sweatygate' scandal has had her membership terminated by the CIPR, four years after the ethics controversy.
PR Gold Awaits Bernie Sanders at Walmart - Thu., May 23, 2019  O'Dwyer's PR NewsJoe Biden's decision to enter the Democratic presidential sweepstakes has torpedoed the campaign of former frontrunner Bernie Sanders.
On Twitter and Instagram, Prada vows to go fur-free by 2020 - PR Daily  PR DailyPrada is shedding fur to appeal to more consumers and gain positive PR. On Wednesday, Prada turned to Twitter and Instagram to announce its commitment to ...
Global Public Relations (PR) Tools Market 2018 Trend Insights – Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB  Mole Post GazetteResearch study on Public Relations Tools Industry, Discusses the Drivers and Dynamics that had an Impact on the Global Public Relations Tools Market and ...
Want a Job in PR and Marketing? | Careers | BoF  The Business of FashionWant the best PR and marketing job opportunities in fashion delivered to your inbox first? Click here to set up a job alert on BoF. LONDON, United Kingdom ...
How PR professionals need to prepare for the human revolution  The Drum'The Human Revolution is coming'. That's the powerful statement made by Octopus Group chief exec and co-founder Simon Rogerson at April's Humans of ...
Why It's Important To Pick Timely Trends For PR  ForbesPique your customers' interest by harnessing the right trends for your brand.
Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment  Discover MagazineNASA's bold choices to open the Apollo Program to the world made the Moon landing humanity's first truly viral event.
Havas Group Consolidates Worldwide PR Under New Brand  The Holmes ReportThe new brand, Red Havas, will include Havas PR North America, Red Agency and Havas PR offices in the UK and Asia.
Steak-umm wants to get 'even more personal' on YouTube  PRWeekSteak-umm isn't quite done with Twitter, but it sees YouTube as the next big frontier for "humanized and relatable" brands. The brand launched the "Thoughts of ...
Shopee Singapore names new PR partner  Marketing InteractiveShopee Singapore has appointed AKA Asia as its PR agency, following a pitch. Effective immediately, the appointment is for a period of one year. AKA Asia has ...
UST Global appoints Tinu Cherian Abraham as Group Manager, PR & Media Relations  Exchange4MediaIn his second stint with UST Global, Abraham will lead PR for the company in India and globally.
Global Top 10 PR Agency Ranking 2019 | Holmes Report  The Holmes ReportThe world's top 10 global PR agencies in 2019, ranked by fee income.
Public Relations Jobs Boom as Buffett Sees Newspapers Dying  BloombergBillionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists.
How Technology Is Changing the European PR Landscape  EntrepreneurPublic relations has existed long before we knew the sound of 1990s modem. Let's explore how current technology is revolutionizing the European PR ...
Study: PR pros prioritizing owned and shared media - PR Daily  PR DailyPR pros are anticipating “considerable” change in coming years, largely through technology advances, and are betting heavily on owned and shared media.
Man found dead in Pr. George’s was killed, police say  Washington PostThe man was found suffering from head trauma early Wednesday in College Park.
Bayer Investigates Its Shady PR Firm After 'Monsanto File' Scandal in France  EcoWatchIn the latest PR scandal to engulf Bayer, journalists at Le Monde reported May 9 that they obtained a "Monsanto File" created by the public relations firm ...
Crisis plan: Cricket Australia briefs PR gurus as hostile England looms  The AgeCricket Australia is meeting with several UK-based PR agencies as part of a contingency plan to deal with the local media storm awaiting Steve Smith and David ...
Bayer's Shady PR Firms - US Right to Know  U.S. Right to KnowIn the latest PR scandal to engulf Bayer, journalists at Le Monde reported May 9 that they obtained a “Monsanto File” created by the public relations firm ...
2019 Agency Rankings: Global PR Industry Growth Holds Steady At 5%  The Holmes ReportThe global PR industry grew by 5% in 2018, based on the Holmes Report's definitive annual ranking of the world's top 250 PR firms, which is now live.
PRWeek UK Top 150: Independent PR agency rankings 2019  PRWeekEdelman retains the top spot, while Media Zoo, Headland and BECG are among the strongest risers. Our table of independent agencies reveals all... Research.
Campaigns for Good Awards 2019: shortlist revealed  PRWeekFCB, Mullen Lowe London and Weber Shandwick lead the shortlist for the Campaigns for Good Awards 2019, the awards scheme from PRWeek, Campaign and ...
Bayer apologizes for Monsanto PR firm's media list  The Japan TimesGermany's Bayer apologized Sunday after revelations in France that its subsidiary Monsanto had a PR agency collate lists of politicians, scientists and jou.
For start-up success, align PR strategy with the brand's core objectives - ET BrandEquity  ETBrandEquity.comWith the ever-shrinking attention spans, start-ups need to deliver impactful messages at the right time to grab attention; properly aligning PR strate..
London PR agency wins projects for Wagamama and Siemens  PRWeekLondon PR agency wins projects for Wagamama and Siemens. From PR Week.
'The Weekly' Meet The PR Firm That Turned Our PM Into ScoMo  JunkeeIn an attempt to turn Scott Morrison from a Bible basher into a likeable bloke, a totally real and definitely not satirical PR firm created ScoMo.
Zeno Group Wins 2019 North American PR Agency Of The Year  The Holmes ReportNEW YORK — Zeno Group was named North American Agency of the Year at the SABRE Awards dinner at Cipriani tonight, after earlier taking home Midsize ...
Do You Have a PR Strategy for Your Next Data Center Outage?  Data Center KnowledgeThe next edition of Uptime Institute's annual Data Center Industry Survey is due later this month, though few may be anticipating any significant change to one of ...
'It's great to have an impartial sounding board' - Mentoring Scheme 2019 matches revealed  PRWeekThe Mentoring Scheme from PRWeek UK and Women in PR - which aims to empower women to climb the PR ladder - is back for its sixth year. Feature · Tweet ...
Nike Pulls Its ‘Puerto Rico’ Air Force 1 Low Sneaker Amid Controversy Using a Panama Design  Footwear NewsNike has pulled its forthcoming 'Puerto Rico' Air Force 1 Low due to the use of a print that originated from the Guna people of Panama.
Congress Reached A $19.1 Billion Disaster Aid Deal After Trump Caved On Border Funding  BuzzFeed NewsThe deal includes close to $1 billion in funding for Puerto Rico that Trump had objected to. The Senate passed the bill Thursday and Trump is expected to sign it ...
La Salle's Tuning records PR in pole vault to take third at state  Yakima Herald-RepublicCHENEY — Last year, La Salle pole vaulter Jordyn Tuning failed to clear a height at the state meet. This year went better — much better.
Administration ignores concerns of Campus Safety Alliance, focusing on PR instead  Daily BruinFour times a quarter, administrators and student advocates come together to discuss the safety of the nation's top public university. Students raise their concerns ...
B&Q campaign calls for action bee-fore it's too late  PRWeekB&Q is calling on the UK to plant a million more bee-friendly spaces with the help of a campaign to raise awareness about the steep decline of bee-friendly ...
PRWeek UK Top 150: Consumer PR rankings 2019  PRWeekPRWeek UK Top 150: Consumer PR rankings 2019. From PR Week.
Six PR tips for tech startups  SiftedWhat are some of the first steps a young startup needs to take in PR? How do you make your story stand out among a crowd of other new businesses ...
PR: Bitcoin.com Partners With Travala.com to Boost Bitcoin Cash Adoption  Bitcoin NewsThe partnership will see Travala.com integrated in the official Bitcoin.com wallet with almost 4 million users. London, United Kingdom –– May 15, 2019 ...
Hollywood actor Will Smith hires a renowned Indian PR agency  Times of IndiaInternational Icon Will Smith, in a massive development, has hired one of India's biggest communications agency, marking the first of its kind for the Indian ...
Health sector PR firm founded by Irishman valued at $20m after sale  Independent.ieA specialist health-sector public relations firm founded in New York 2009 by Irishman David Kyne has been sold in a deal that values the business at $20m.
Guess Kim Kardashian's 'serious' Jack in the Box complaint  PRWeekKim Kardashian West posted a cryptic tweet on Monday afternoon asking Jack in the Box to DM her so she could discuss a "serious complaint" with the company ...
Woman is first to play in PR men's league  MLB.comBaseball history was going to be made, so one thousand fans piled into Utuado's Estadio Ramon Cabanas, the modest stadium in the central part of Puerto Rico ...
The Importance of Diversity in Public Relations  G2 CrowdThere is a lack of diversity in public relations. Learn about why the industry needs more diversity and how to make a difference.
2019 PR Agency Fast Movers | Holmes Report  The Holmes ReportAs in 2018, there's a broad spread of disciplines across the Global Fast Movers ranking, including consumer and corporate and public affairs heavyweights on ...
Melbourne PR agency KDPO wins Peroni account amongst list of new clients  mUmBRELLA*Independent PR agency KDPO has announced a list of new client wins. Asahi Premium Beverages appointed the agency to the Peroni Nastro Azzuro PR ...
PR association names new head of crisis communications  Budapest Business JournalDániel Gergő Pintér has been elected to head the crisis communications department of the Hungarian Public Relations Association (MPRSZ), according to a ...
Mercedes-Benz India awards communications mandate to Adfactors PR  Indiantelevision.comMercedes-Benz India Pvt. Ltd. has awarded the mandate to manage its public relations and communications requirements to Adfactors PR, India's largest public ...
The Warm-Up: An idiot's guide to FIFA PR wins  Eurosport.comJack Lang celebrates yesterday's World Cup news (kind of), enjoys some vintage Big Mick, and prepares for a summer of kooky transfer announcement videos...
How to avoid PR disasters, the new web, and who owns Huawei?  TechCrunchSoon: Live conference call with Anthony Ha on TED At 2pm EST / 11am PST, we will have TechCrunch writer Anthony Ha talking live with Extra Crunch readers ...
Why You Must Visit The Hidden Side Of Puerto Rico: Rincón, Guánica And Ponce  ForbesJourney beyond San Juan and find out why celebrities and filmmakers are making the magical southern coast of Puerto Rico their new favorite destination.
From cardboard factory to the kantei? Yoshihide Suga gets PR makeover as rumors of PM bid soar  The Japan TimesUnsmiling, tight-lipped and at times appearing heavy-handed, Chief Cabinet Secretary Yoshihide Suga was never exactly the type of politician the public wou.
PR: ACD Launches Coin Buy Back Project  Bitcoin NewsACD's new exciting project is the brainchild of Bitcoin.com's CEO Roger Ver and ACD's CEO Yasuhiro Sonoda. ACD has decided to start the "ACD Coin Buy ...
PR agencies snub Royal Brunei Airlines pitch over controversial LGBT laws  PRWeekPR agencies snub Royal Brunei Airlines pitch over controversial LGBT laws. From PR Week.
WhatsApp pours fuel on Metro Bank's PR fire  Euromoney magazineMetro Bank's credibility had been in question for a long time – that is what made it acutely vulnerable to online attack.
Rothy's customers irked they're not getting free shoes  PRWeekSAN FRANCISCO: Rothy's customers are annoyed that they will not be getting free footwear from the up-and-coming shoe company. The confusion began on ...
Purple Is Hiring A Beauty PR – Junior Account Executive / Account Executive In New York, NY  FashionistaPurple is actively seeking a bright, enthusiastic and entrepreneurial Junior Account Executive / Account Executive to join its thriving beauty division.
Government accused of running a climate emergency 'PR exercise'  Manx RadioRamsey member doubts CoMin's commitments. An MHK has slammed the government's approach to climate change calling it an 'exercise in good PR'. Tynwald ...
Podcast: The State Of The Asia-Pacific PR Industry  The Holmes ReportProspect Asia co-founder and MD Emma Dale joins the Echo Chamber to explore the recent State of the Industry Report.
Huawei strengthens UK and Europe comms team with Sky News veteran  PRWeekHuawei strengthens UK and Europe comms team with Sky News veteran. From PR Week.
How this stylish Irish PR pro gets dressed for work and fun  image.ieFor Victoria Lennon, her mum's life-long obsession with fashion has definitely rubbed off.
Dustin Lance Black says buggy story at Tom Daley dive is ‘PR spin’  PinkNewsDustin Lance Black, husband of Tom Daley, has hit out at British Swimming, and said a statement the organisation released yesterday about him is "PR spin."
Do PR firms take their own medicine regarding social purpose?  PRWeekEdelman's Michelle Hutton was quoted in these pages emphasising the mission-critical importance of social purpose for organisations. Opinion · Tweet ...
PR head to help Kensington & Chelsea 'rebuild trust' after Grenfell  HoldTheFrontPage.co.ukA former regional journalist has been tasked with helping Kensington and Chelsea Council “rebuild trust” with the public following the Grenfell Tower tragedy.
Nike cancels Puerto Rico-homage sneaker with Panama design  Washington PostPANAMA CITY — Nike said Tuesday it won't release a version of its Air Force 1 shoe meant to celebrate Puerto Rico, after an indigenous group in Panama ...
Canada Open Borders For Skilled Indians, 3,30,000 PR Visas Will Be Allocated; Is This The New H-1B?  Trak.inCanada has decided to open their borders, and allocate more work visas and Permanent Residentship to skilled workers. Indians can be benefitted in huge ...
Palestinian Artists Call For Eurovision Boycott; Israel Responds With PR Campaign  NPRThe Eurovision Song Contest starts next week in Tel Aviv. A cultural collective in Gaza is calling for a boycott of the competition; Israel has responded with PR ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in ways marketers tapped into 'Avengers: Endgame,” tips for creating viral and evergreen *content*, the CIA's ...
OBIT: Outdoor PR Rep & Renowned Skier Sam Coffey  SGB MediaSam Coffey, an independent public relations and marketing rep who once worked for outdoor industry agencies Backbone Media and Rygr, died Monday in ...
Bayer hires law firm to investigate Monsanto lists  PRWeekLEVERKUSEN, GERMANY: Bayer has hired international law firm Sidley Austin to independently investigate lists of stakeholders created to influence the debate ...
PRWeek UK Top 150 Consultancies 2019: PR's talent retention problem  PRWeekThe industry continues to face a major challenge when it comes to talent - but what more can consultancies do to retain what they have, and recruit more into PR ...
Sinclair joins Tribe Global PR network | PR  Campaign Asia-PacificAsian PR agency Sinclair has joined international independent PR agency network Tribe Global, becoming its first member in the region. Founded in 2012 ...
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