35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Should Your Business Outsource Its Marketing and PR?  Business News DailyDoes your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.
Big Picture PR Is Hiring A Public Relations Associate In New York and Los Angeles  FashionistaBig Picture PR is looking for a dynamic, organized Associate who is a team player, a communicator who is passionate about fashion and lifestyle brands and ...
Showcase: PR campaign shines light on National Lottery-funded projects  PRWeekMunch PR helped improve people's perceptions of the National Lottery across the North East with a targeted campaign that highlighted investment in the region ...
Big Path Capital Selects BackBay Communications as PR Agency  Business WireBackBay Communications, a leading public relations and integrated *content*-marketing firm specializing in the financial services sector, is proud to an.
Brands must remain silent about Hong Kong: PR chief  PRWeekBrands must remain silent about Hong Kong: PR chief. From PR Week.
How I Save: The 23-year-old PR executive with £1,318 saved for a house  Metro.co.ukIn our weekly savings and personal finance series, we take a look at the spending of Keira, a PR executive in Manchester trying to save for a home.
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
Annoying PR Stunts Could Fund the Future of Space Travel  FuturismAn increasing wave of companies are launching bizarre space PR stunts, sending various products into orbit. They could fund NASA's future.
15 courses to improve your social media knowledge - PR Daily  PR DailyWhat are your goals for social media in the coming year? You might want to consider a little extra training to learn the latest trends and tips for bolstering your ...
SourceCode gets in Everlast's corner as boxing brand's first PR AOR  PRWeekNEW YORK: Boxing and fitness brand Everlast has named SourceCode Communications as its first U.S. AOR. The brand began searching for an agency about ...
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes ReportIf the battle for public opinion in Hong Kong was a prizefight, the referee may have already stopped the bout, so listless has Carrie Lam's government been in the ...
PR: Kinesis Partners With Hardware Wallet Provider CoolbitX  Bitcoin News21/08/2019, London: Kinesis is proud to announce a partnership with CoolBitX Technology, the developers of the world's first credit card-sized hardware wallet, ...
PR: Plan Flash - Decentralized Data Processing  Bitcoin NewsData processing is indispensable everywhere and all the time in modern life. The daily services we use every day, such as face recognition, voice assistant, text ...
PR agencies are getting more results-focused to fend off competition  Business InsiderPR agencies traditionally relied on inaccurate measurement, so now they're adding data services to show their work actually delivers.
The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
14 Ways To Deal With Common PR Industry Stresses  ForbesAs one of the most stressful industries out there, PR is no joke. The experts of Forbes Agency Council share how to make sure you don't let it get the best of you.
Former Cox PR executive Laste appointed CEO of communications firm  Auto RemarketingIndependently owned marketing communications agency The Brandware Group has appointed former Cox Automotive public relations executive Lou Laste as ...
Thrive PR launches specialist Asian communications division  mUmBRELLA*Thrive PR and communications has launched a specialist Asian communications division, which will focus on working with Chinese brands that are building a ...
Edelman hires ex-Weber Shandwick Germany CEO to lead German business  PRWeekEdelman hires ex-Weber Shandwick Germany CEO to lead German business. From PR Week.
Auto Trader launches car vending machine  PRWeekThey're normally only big enough for crisps or drinks, but Auto Trader took the concept of the vending machine to another level by creating one that can hold a ...
Cookies and slime in orbit: What’s the point of PR stunts in space?  New ScientistCompanies that run hotels, build cars and make TV are beginning to operate in space. This in-orbit economy could finance deeper space exploration.
Illumine8 Marketing & PR CMO, Frederick Native Makes DMN 40UNDER40 List  Yahoo FinanceIllumine8 Marketing & PR CMO and Frederick native, Christina May, is a 2019 DMN 40UNDER40 honoree because of her impact on the marketing industry and ...
PRCA MENA makes wide-ranging appointments for inaugural regional board  PRWeekDirectors and CEOs from Edelman, Grayling Middle East and Abu Dhabi Media are among the line-up of appointed senior agency and in-house leaders. News.
What the Business Roundtable Pledge Means to Tech—Whether Companies Signed It or Not  FortuneIn light of a recent pledge by 181 corporate leaders to expand their priorities beyond driving shareholder value, several big technology companies have said ...
Getting more specific with your PR measurement - PR Daily  PR DailyPR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR ...
Police Do High Risk Take Down Wednesday Evening On PR 206  SteinbachOnline.comThere was a large police presence Wednesday evening on Provincial Road 206, between Highway #52 and Provincial Road 311. RCMP say they were notified ...
Mental Health Toll Of Hurricane Maria Still Palpable In Puerto Rico  NPRMore than 3 million Puerto Ricans saw their communities — and families — devastated by the deadly Category 4 hurricane. Many residents are still emotionally ...
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
Congressional Black Caucus Members Call On HUD To Decouple USVI From PR And Release Disaster Recovery Funds -  VI ConsortiumMaxine Waters, chairwoman of the U.S. House of Representatives Committee on Financial Services, and a dozen other members of the Congressional Black ...
Infographic: Your social media video cheat sheet - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. Aug. 19, 2019. SHARE. Click Here to Expand. Click Here to Expand. Some audiences are more likely to use one platform than ...
Zebra Technologies Taps Zeno & Archetype For Global PR Support  The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.
Professional services firm Genpact hires Michael Schneider to lead comms  PRWeekNEW YORK: Professional services firm Genpact has hired Michael Schneider as VP and head of global integrated communications, a newly created role.
Public Relations Assistant job, Johannesburg, Alberton, Meyersdal  Bizcommunity.comSALT PR is a PR and communications company with a number of clients in fashion, retail and beauty.
Archetype appointed as 'outsourced CMO' for solar start-up launch  PRWeekArchetype has partnered with enterprise incubator Mach49 to launch Australian solar start-up Clipsal Solar. The agency has been appointed to lead all ...
Twitter Seeks North American Consumer PR Support Amid Scrutiny  The Holmes ReportThe online giant's move to strengthen its bond with North American consumers comes in advance of the presidential election, when social media will be under ...
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Government to launch PR blitz to reassure UK over no-deal Brexit  Financial TimesBoris Johnson's government is to launch a major public information campaign to reassure Britons about a potential no-deal Brexit, as the prime minister said he ...
Donald Trump Joked About Trading Puerto Rico for Greenland: Report  NewsweekPresident Donald Trump has reportedly talked about purchasing Greenland for over a year and once even quipped about trading Puerto Rico for the ...
Could communicators have helped Bury FC?  PRWeekOn Boxing Day 1992, I attended my first football match. I remember vividly the ritual of travelling to Burden Park to watch Bolton Wanderers for the first time and ...
Zipcar seeks agency for PR support  PRWeekBOSTON: Car-sharing company Zipcar is searching for a new PR agency and expects to announce a winner soon. The company issued an RFP earlier this ...
Levy Mansion (La Rambla) – Lares, Puerto Rico  Atlas ObscuraDiscover Levy Mansion (La Rambla) in Lares, Puerto Rico: It's believed this place once supplied water to all of Puerto Rico, thanks to a collaboration between ...
Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy  CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...
On the PR Woes at State House: All the President's Men  Freedom NewspaperFacebook has a weird way of waking up sleeping dogs; and I found one moment this morning. After a few days of critiquing the Public Relations team at the ...
A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily  PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but  The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...
Ex-IGP wants Dr Zakir Naik's PR revoked, deported to India  Malay MailKUALA LUMPUR, Aug 19 — Tan Sri Abd Rahim Noor has joined the calls by several leaders to have fugitive preacher Dr Zakir Naik deported back to India.
British government to launch no-deal Brexit PR blitz  The Irish TimesBoris Johnson says there will be 'bumps on the road' but UK ready to leave with or without deal.
German PR Council Closes FH Bayer/Monsanto Case  The Holmes ReportFRANKFURT — The German Council for Public Relations (DRPR) has closed its investigation into FleishmanHillard's creation of stakeholder mapping lists for ...
Harry and Meghan should practice what they preach on environment, say PR pros  PRWeekPR professionals have criticised Prince Harry and Meghan's handling of the media after they were accused of hypocrisy for using a private jet on multiple ...
5 Benefits of Digital PR Which Aren’t Links  Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?
SheSays campaign pushes shared parental leave for working dads  PRWeekSheSays, the global network focused on the advancement of women in the creative industries, has launched a campaign calling on businesses to change their ...
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role  Front Page AfricaMonrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
Agency 'thrives' after ditching social media and influencers to focus on traditional PR  PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...
Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising  The New York TimesSAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
Puerto Rico’s Next Political Crisis: Who Succeeds the Governor  The New York TimesWith the imminent exit of Ricardo Rosselló as Puerto Rico's governor, uncertainty remains over who will take over as the island's chief executive.
NorthEscambia.com Publisher Named 'Media Person Of The Year'; PR Group Presents Other Awards  NorthEscambia.comNorthEscambia.com Publisher William Reynolds was named Media Person of the Year by Florida Public Relations Association (FPRA) Pensacola Chapter.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekWell, this was inevitable. ABC News staffers, unhappy at being lied to about the size of the crowd at President Donald Trump's inauguration and other things, are ...
Ava DuVernay on Moving From PR to Filmmaking, Directing 'When They See Us'  VarietyAva DuVernay talks to Variety about her start in PR, her transition into directing and her latest project, Netflix's "When They See Us."
New Puerto Rico governor names two members of Cabinet  The Indian ExpressPuerto Rico Governor Wanda Vazquez named two members of her new Cabinet on Wednesday, although the government's key secretary of state position ...
5W Public Relations Enters Three-Year Partnership with Indie Beauty Media Group  PRNewswireNEW YORK, July 23, 2019 /PRNewswire/ -- For the third consecutive year, 5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., ...
Vanda Pharmaceuticals hires BCW's A.J. Jones to lead corporate affairs, comms  PRWeekWASHINGTON: Vanda Pharmaceuticals has hired A.J. Jones as chief corporate affairs and communications officer and Joakim Wijkstrom as CMO. Both are ...
T-Mobile Resolves Video Throttling Issue Amid Another PR Dustup  Light ReadingT-Mobile acknowledged that it recently resolved an issue affecting its video-throttling practice, a situation that arises amid a renewed debate around wireless ...
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
Man struck by Pr. George’s officer in cruiser on Indian Head Highway  WTOPA man crossing busy Indian Head Highway is in stable condition after being struck by a Prince Georges County Police officer driving a police cruiser Tuesday ...
Ogilvy and WPP ride out CBP backlash in global PR win for InterContinental Group  The DrumInterContinental Hotels Group (IHG) has awarded WPP an expanded chunk of its PR business, sidestepping the controversy of Ogilvy's work with the US ...
Do Your PR Mavens Really Have Your Back?  Chief Executive GroupForty years ago, if I wanted to reach a CEO of a major firm, I could often get a direct phone number and call at 7 a.m. to find them free, unguarded and eager to ...
Amanda Serrano To Be Honored at Newark P.R. Day Parade  BoxingScene.comA superfight with Katie Taylor is still waiting in the wings, but Amanda Serrano continues to find plenty of ways to make headlines all on her own.
Sony Interactive Entertainment To Acquire Insomniac Games, Developer Of PlayStation®4 Top-Selling Marvel's Spider-Man, Ratchet & Clank  PRNewswireSAN MATEO, Calif., Aug. 19, 2019 /PRNewswire/ -- Sony Interactive Entertainment ("SIE") announced today that SIE has entered into definitive agreements to ...
15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.
Andrew needs to address this PR nightmare which will not go away  HeraldScotlandROSEMARY Goring concludes her article on Prince Andrew, now eighth in line to the throne after young Archie, by stating : “If Andrew were willing…
An Inside Look At How Monsanto, A PR Firm And A Reporter Give Readers A Warped View Of Science  HuffPostAgricultural giant Monsanto has spent much of the last decade attempting to polish its public image amid campaigns to label genetically modified organisms ...
Zakir's PR status: We'll let authorities decide, says PKR  MalaysiakiniParty's political bureau says authorities should decide on controversial preacher's PR status, based on legal and humanitarian grounds.
Nick Knowles: DIY SOS star, 56, 'dating PR, 26' days after being seen with mystery blonde  ExpressNICK KNOWLES, who fronts BBC show DIY SOS, is reportedly dating 26-year-old PR executive Emily Hallinan, after the pair were spotted enjoying a date in ...
Hong Kong leader’s PR chief pays price for boss’ extradition bill failings  South China Morning PostThe Hong Kong government's public relations chief has paid the price for city leader Carrie Lam Cheng Yuet-ngor's plummeting reputation and is to be ...
Indian PR must train company spokespersons to avoid using cliches  Quartz IndiaOften, we as public relations (PR) professionals engage in training our spokesperson(s) on how to deal with media, sensitising them about do's and don'ts and ...
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
Sam Allardyce says Benitez ‘jumped ship’ after winning PR war with Mike Ashley and asks Newcastle fans to giv  The SunTHE Toon Army have been told to lay-off Steve Bruce - by former Newcastle boss Sam Allardyce. Magpies manager Bruce is already getting stick from ...
2019 Asia-Pacific PR Consultancies of the Year  The Holmes ReportThe Holmes Report's selections for 2019 Asia-Pacific PR Consultancies of the Year, across specialist and geographic categories.
Boxing News: Pulev: Fury using my name for PR » August 21, 2019  Fight NewsIBF #1-rated heavyweight contender Kubrat “The Cobra” Pulev has responded to former heavyweight champion Tyson Fury's public claims that he turned down ...
21 Best Restaurants in Puerto Rico  Condé Nast TravelerOur top recommendations for the best restaurants in Puerto Rico with pictures, reviews, and details. Find the best in dining based on location, cuisine, price, view ...
CR17: 'Face the nation! Tell us what happened! End this PR disaster'  702CR17 people should face the nation. Tell us what happened – if they know what happened. Tell us where the money came from. Tell us where it went. And tell ...
Commitment to work for a new Puerto Rico | TheHill  The HillAs chairman of the House Natural Resources Committee, I commit that I will be directly involved in how we handle all matters related to Puerto Rico, and that ...
Thai Immigration bristles about TM30 revolt as it copes with PR disaster  The ThaigerThe TM30 form, as well as the associated TM28 form, have now become a huge public relations liability for the Thai Immigration Department. The more ...
Leveraging a Huge Talent Roster, IPG Merges 2 Hollywood Mega PR Firms  AdweekRogers & Cowan combines with PMK-BNC and will support more than 500 actors, musicians, producers and athletes, and over 30 global brands.
Professor seeking PR in S'pore jailed 3 months for verbally abusing, spitting at and kicking police officers while drunk  TODAYonlineSINGAPORE — A professor who was in Singapore establishing business contacts with a view of moving here permanently will now head to jail for three months ...
Rescuers search waters off Puerto Rico for men aboard boat lost at sea  AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...
PR: Bitpunter Launches Transaction Mining for Online Gaming  Bitcoin NewsThe recent advent of transaction mining as a business model has taken the cryptocurrency world by storm, with transaction fee mining exchanges such as ...
PR: bitHolla Releases Open Exchange Kit HollaExShell  Bitcoin NewsbitHolla, the company that builds customized cryptocurrency trading software is announcing the launch of its new product HollaExShell, an open exchange ...
Meghan Markle and Prince Harry in PR disaster over private jets 'doesn’t look good’  ExpressTHE Duke and Duchess of Sussex were again branded hypocrites yesterday, after making their second short-haul trip by private jet in the space of a week.
Puerto Rico Supreme Court Ousts New Governor, and Another Is Sworn In  The New York TimesSAN JUAN, P.R. — The uneasy calm that had settled over Puerto Rico after huge protests brought down one governor and a second one was installed in his ...
PR: Roger Ver Joins OmniSparx as Investor and Advisor With Goal to Boost BCH Community  Bitcoin NewsOmniSparx.io, – an innovative blockchain community engagement platform, has announced an investment from Roger Ver. As part of the investment, Ver will ...
As Puerto Rico governor's departure nears, chaos engulfs the line of succession  ABC NewsThe clock is slowly ticking in Puerto Rico – Ricardo Rossello is supposed to step down as governor this Friday at 5 pm. The question of who will become ...
PR: EO Coin Volume Surges on July Listings  Bitcoin NewsEO coin showed bullish sentiment this July on the back of numerous new pairs being listed on EO.Trade exchange, including; ETC/EO and NEO/EO. Detailed ...
PR: Uruguayan President Meets With the Founder of SCRY  Bitcoin NewsUruguay, nicknamed South America's Switzerland, has always taken a positive attitude towards the development of science and technology and information ...
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Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

Editorial Calendars: A Key to Publicizing Your Business

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Media Training: Why Nobodys Listening to You

SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

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Anchor Your Relationships

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PR: Lets Talk Fundamentals

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Grow Your Financial Planning Practice by Taking Your Publicity National

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Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

If I Were Coaching You

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Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity

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Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

Slow Day? Create News

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Media Relations: Should You Pay For News Coverage?

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Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

PR Secrets for Small Business

Most small businesses do little to no public relations (PR)... Read More

Financial Planners, Make Sure Reporters Comprehend Your Topic

Don't assume that a reporter understands financial planning. If anything,... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on... Read More

Top Five Publicity Myths

Most people consider getting publicity the most important part of... Read More