35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

How Social Media Is Changing The Face Of PR  ForbesYour social media account is a crucial part of your strategy if you want to generate buzz.
Thought leadership: An integral part of the modern PR plan  Bizcommunity.comWhile companies compete for headspace in a noisy and crowded environment, thought leadership as a tried and trusted PR tactic is coming into its own in the ...
Has "PR" become a dirty word?  Bizcommunity.comMany people who work in public relations - or PR - don't like to use that term; instead, they claim to work in corporate communications.
PR: KuCoin Launches Platform 2.0 With Advanced API and Various Order Types  Bitcoin NewsKuCoin, one of the most popular cryptocurrency exchanges, has officially launched KuCoin Platform 2.0. In addition to brand-new interfaces for the KuCoin ...
'Flack' review: Pop TV dramedy pops crisis-PR bubble  CNN'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.
Mining rivals deride Glencore's coal pledge as 'brilliant PR exercise'  Sydney Morning HeraldAustralia's largest coal miner Glencore's decision to cap its global coal production has been dismissed by local miners as a public relations exercise dressed up ...
Edelman's 'earned creative' strategy is noble, but does it work?  PRWeekEdelman's strategy to add 600 creatives and planners globally hit a crescendo with the high-profile appointment of Leo Burnett's North America chief creative ...
St. Charles couple combines talents in P.R. textbook  Chicago Daily HeraldDuring his 10 years of writing local newspaper columns, Bill Page of St. Charles touched on a lot of different topics. He made people glad, mad and sad, ...
Exclusive ‘The Other Two’ Clip: Chase Attends a School Dance for PR, but It’s Complicated  Collider.comCheck out our exclusive clip for the latest episode of The Other Two, where Chase attends a school dance for PR, but his "team" overthinks it.
The PR Hacks That Exceeded These Entrepreneurs' Expectations  ForbesWhen it comes to getting free media coverage for your startup, there are conventional methods and unconventional. For these entrepreneurs, it was the latter that ...
Making The Case For Diversity In Marketing And PR  ForbesThe ingredients of an effective and even spectacular campaign are many, but one critical consideration for any promotion must be diversity. In fact, when a ...
4 ways 'Good Morning America' nails social media storytelling - PR Daily  PR DailyFor many fans of “Good Morning America,” the stories don't end when the broadcast is over. Terry Hurlbutt, the show's vice president and general manager of ...
The PR Industry's FOFO Problem: "Fear Of Finding Out"  The Holmes ReportMarketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
W Communications becomes Papa John's UK agency of record  PRWeekPizza chain Papa John's have appointed W Communications to handle its UK PR and social media, following a competitive pitch, PRWeek can reveal. News.
China catching on to the PR value of movies  Global TimesFor a long time, Hollywood movies have played an important role in promoting US culture. The films, as cliched and predictable as they are, always follow a ...
Lawyers of Najib's ex-PR chief slam 'politically motivated' charge  Free Malaysia TodayPETALING JAYA: Lawyers representing Najib Razak's former public relations man Paul Stadlen have hit out at the government over the charge against him, ...
The Independent Group will only succeed if PR is their central policy  The GuardianIf they are serious about fixing 'broken politics', they should join us in backing a fairer voting system, writes Women's Equality party co-founder Catherine Mayer.
Najib's former PR man charged with money laundering  The Sun DailyPETALING JAYA: Paul Stadlen, (pix) a British public relations consultant to former prime minister Datuk Seri Najib Abdul Razak, was slapped with money ...
16 Tips to Succeed With Organic PR Outreach  EntrepreneurRecently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
Kate & Co wins five new PR accounts including Delta Air Lines  mUmBRELLA*Public relations agency Kate & Co has won five new clients including Delta Air Lines. The agency will also be working with department store Debenhams ...
New PR Lead At Iris After MD Laura Weston Exits  The Holmes ReportManaging partner Vicki Harding will now head PR at the multi-specialism agency.
VoX to lead PR efforts in Canada for Costa Rica  TravelweekTORONTO — The Costa Rica Tourism Board has appointed VoX International as its public relations and communications representatives in Canada.
OverActive Media Names New Marketing and PR Vice Presidents  The Esports ObserverSplyce and Toronto Defiant parent company OverActive Media has added marketing and PR vice presidents. OverActive Media acquired Splyce in November ...
VIDEO: PR officer collapses and dies right after press briefing - Entertainment News  SDE Entertainment NewsShe was rushed to a nearby hospital where the doctors pronounce her dead.
5 Secrets For Doing Your Own PR  ForbesWith more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
Snoop Dogg’s Former Crisis PR Agent: ‘Jussie Smollett’s Career Is Done If He Faked This Entire Episode’  The Daily CallerSnoop Dogg's ex-PR guy can't see a way out of this mess for Empire actor Jussie Smollett, who recently claimed to be the victim of a gruesome hate crime.
Image problem: why do fictional publicists get such a bad rap?  The GuardianWhy do publicists get such terrible publicity? Some of the screen's most disreputable characters are press agents, despite being the profession best placed to ...
PR Is A Management Function, Not A Comms Function: IN2Summit MENA  The Holmes ReportIn the integration era, PR must play a leading business role, say communications leaders in the Middle East.
Huawei mounts PR offensive amid growing security concerns  VentureBeatIn a pair of interviews, Huawei executives insisted there is no truth to accusations that China's central government meddles in the company's business.
Duke Player Hurt as Sneaker Falls Apart, Sending Nike Into PR Meltdown  The Epoch TimesNike is working to contain a public relations disaster after Duke college basketball star Zion Williamson was injured after his Nike shoe malfunctioned. In a key ...
PR Awards 2019 shortlist: Which are the agencies leading the pack?  Marketing InteractiveBeing in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...
Promoted content ad giants tell Israeli PR agencies: No more political smears  The Times of IsraelAs Likud-funded ad execs revealed to be behind anonymous stories smearing PM's rival Gantz via native advertising, Taboola, Outbrain, pledge to stop ...
Ex-journalists share the inside scoop on transitioning to PR  mUmBRELLA*Alexander Liddington-Cox speaks to several ex-journos-turned-PRs about their transition to the other side of the fence. As one anonymous contributor succinctly ...
How To Align Your PR Campaign With Your Retail Strategy  ForbesNo one will know about your great product without the right PR campaign to spread the word.
How This College Dropout Created a Fast-Growing But 'Culture-First' Hollywood PR Agency  EntrepreneurIn the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided to turn their business idea into a reality ...
30 jobs in the PR and marketing world - PR Daily  PR DailyObserving the warm feelings of Valentine's Day in the dead of winter seems incongruous. The cold weather has many dreaming of a beach and an umbrella ...
A day in the life of... CEO at an independent PR agency  EconsultancyTom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018. Find out what he does all ...
Edelman revenues dip 1.1% in 2018  PRWeekNEW YORK: Edelman's global revenue dropped 1.1% in 2018 on a like-for-like basis to $888.4 million. For parent company DJE Holdings, revenue dipped 0.1% ...
Zendesk's Roopa Ramaiya joins cryptocurrency firm Luno as global head of PR and comms  PRWeekZendesk's EMEA head of comms Roopa Ramaiya has been appointed head of global PR and communications at cryptocurrency fintech firm Luno, PRWeek can ...
How Huawei lost its PR battle in the west  Financial TimesForeign advisers say they were ignored and undermined by Chinese management.
Breakfast Briefing: Five things to know Thursday  PRWeekDean Baquet calls out Trump; Puma pulls Nike-dissing tweet; Johnson & Johnson annual report admits subpoenas; USA Today editor caught in USA Today ...
PR drama Flack might be one of the worst TV shows ever made  British GQFlack TV show review. The Anna Paquin-starring drama set in a London celebrity PR firm is so terrible it might just be unmissable.
PR - Winners announced at Education Excellence Awards  QMUL21 February 2019. Share. The awards, held last night to coincide with the Teaching and Learning Conference, underline the importance of education at Queen ...
Facebook's head of PR leaves amid ongoing crises  EngadgetFacebook is seemingly bouncing from crisis to crisis. It might not be happy, then, that the company's leading communications exec is heading for the exit. Rec...
UMass Launches PR Campaign For Hobey Hopeful Cale Makar Feb 19, 2019  FloHockeyA look back at the way PR campaigns have shaped past winners of the Hobey Baker Award.
Longtime PR director Chase leaves Twitch  PRWeekLongtime PR director Chase leaves Twitch. From PR Week.
How Instagram offers unique marketing opportunities - PR Daily  PR DailyBy Jeremy Juhasz Feb. 19, 2019. SHARE. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics.
What is an influencer? (Even the PR industry can't seem to decide)  PRWeekPRWeek has heard so many contrasting definitions of what constitutes an 'influencer', so we decided to ask those who really should know. The responses left us ...
Rogers & Cowan SVP Shannon Barr Exits, Launches Strategic Public Relations  DeadlineEXCLUSIVE: Shannon Barr has stepped down as SVP at Rogers & Cowan and has formed Strategic Public Relations. The newly formed boutique agency will ...
Pr. George’s firefighter rescues man from burning car — twice  Washington PostDonald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  GamasutraMobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer o.
Gulzar Dar assumes office as Director Information and Public Relations, J&K  Greater KashmirGreaterKashmir: Gulzar Ahmad Dar on Thursday assumed office as Director Information & Public Relations, Jammu and Kashmir. Dar relieved Tariq Ahmad ...
Why Puerto Rico bondholders' `victory' in court may prove costly  Bond BuyerThe bigger risk is that the President and U.S. Senate won't be able to install new (or existing) members within 90 days.
PR push for white officer accused of killing armed black man  Yahoo NewsNASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man in Tennessee is calling for legal discovery ...
The 2019 Puerto Rico Open field appears to be a byproduct of time travel  Golf DigestThe field in this week's 2019 Puerto Rico Open at Coco Beach is filled with PGA Tour players of yesteryear.
Possible Conversions to Charter Schools Mark Puerto Rico's Latest Education Fight  Education WeekThe island's teachers' union says decisions about changing traditional public schools to charters are being made in the dark, but the education secretary says ...
Hurricanes Create Natural Climate Change Labs in Puerto Rico  NBC ConnecticutThe hurricanes that pounded Puerto Rico in 2017, blasting away most of its forest cover, may give scientists clues to how the world will respond to climate ...
PR Council Awards Five Minority-Owned Firms Fellowships  The Holmes ReportNEW YORK — As part of its effort to boost diversity throughout the industry, the PR Council has awarded fellowships to five minority-owned firms, giving them ...
PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store  Bitcoin NewsYour security and legacy is not something to be taken lightly. This is why Bitcoin.com have partnered with the security experts at CRYPTOTAG to bring their ...
Heathrow Airport begins review of consumer PR roster  PRWeekHeathrow Airport begins review of consumer PR roster. From PR Week.
It’s time to visit Vieques, Puerto Rico  Mic“You don't need more than a couple days there.” That's a sentence that seems to often come through word-of-mouth recommendations about small cities or ...
Top of the List: Largest Triad Marketing, Advertising and Public Relations Firms  Triad Business JournalCheck out this week's List, ranked by number of Triad employees.
Parenthood’s Public-Relations Problem  National ReviewMaking the click-through worthwhile: the public-relations problem of American parenthood; what you need to know about Hawaii congresswoman and ...
Scientology should get no PR help from Clearwater police, editorial board writes  Tampa Bay TimesThe Clearwater police chief should be neutral, and nothing more, in dealings with the church.
Puerto Rico Open, Round 1: Leaderboard, tee times, TV times  PGA TOURThe Puerto Rico Open makes an official return to the PGA TOUR schedule after a one-year hiatus to recover from Hurricane Maria. Native Puerto Rican Rafa ...
PR: MoneyToken Is Launching Its Own Exchange - in Collaboration With Huobi Cloud  Bitcoin NewsMoneyToken, one of the leading global crypto-lending platforms offering crypto assets-backed loans, has announced the launch of their new MoneyToken ...
"The website looks like a GCSE project": PR pros take on launch of The Independent Group  PRWeekPR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
City Mayor says PR dep’t not functioning  Stabroek NewsGeorgetown Mayor Ubraj Narine on Monday attempted to convince the council that his office should have control of the Public Relations department because he ...
PR: trade.io Enables Purchase of Cryptocurrencies With USD and EUR  Bitcoin NewsMonday, February the 4th, 2019, Hong Kong, Crypto exchange trade.io has announced a partnership with payment processor Simplex, enabling clients to ...
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing  Bitcoin NewsaXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...
PR: Bitcoin.com Partners With Anarchapulco  Bitcoin NewsAcapulco, Mexico - Anarchapulco is excited to announce that Bitcoin.com will be the title sponsor for Anarchapulco 2019, the world's premiere Liberty event for ...
PR: Smartrade Launches Cryptocurrency Exchange  Bitcoin NewsFixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
PR freight train office will be shifted to Karachi: minister  DAWN.comKARACHI: Federal Minister for Railways Sheikh Rashid Ahmed has announced that Pakistan Railways in alliance with the Ministry of Maritime Affairs is going to ...
Campos: Puerto Rico feeling normal again after hurricane  PGA TOURIn 2018, the Puerto Rico Open was turned into an unofficial charity pro-am event to raise money for hurricane recovery efforts. (Kevin C. Cox/Getty Images).
Turkey between terrorist coup and PR putsch  United World InternationalAfter the unsuccessful coup attempt in 2016, things became much more difficult for the liberals and globalists seeking regime change and destabilization in ...
PDSI opens 6th office location in San Juan, Puerto Rico  PRNewswireATLANTA, Feb. 21, 2019 /PRNewswire/ -- PDSI, a premier third-party development company for the hotel industry, is pleased to announce the opening of their ...
Thomson Wins Mile in PR Time at Bulldog Invite  GoMocs.comBIRMINGHAM, Ala. --- University of Tennessee at Chattanooga runner Kennedy Thomson took first in the women's Mile Friday at the Samford Bulldog ...
Darren Soto targets unspent federal aid to boost Puerto Rico's hurricane recovery  Orlando SentinelU.S. Rep. Darren Soto this week embarked on a congressional effort to determine why more than $47 billion set aside to help Puerto Rico recover has not yet ...
The Mountain Proved He's the World's Strongest Man, Again  Men's HealthHafþór Júlíus Björnsson, who plays The Mountain on 'Game of Thrones,' hit a new deadlifting PR of 472 kilograms, or 1041 pounds.
Smollett's PR firm dumped him before GMA interview, TMZ's Harvey Levin tells The Morning Drive  KABC“Empire” actor Jussie Smollett has surrended to Chicago police after a plot they say he concocted, to increase his salary by staging a fake racial and ...
Final IRP Proposal for Puerto Rico Calls for ‘Mini-Grids’ and Rapid Solar and Storage Deployment  Greentech Media NewsThe Puerto Rico Electric Power Authority (PREPA) this week filed a final draft of its 2019 to 2038 Integrated Resource Plan (IRP), which calls for big deployments ...
Leaky child-tracking smartwatch maker hits back at bad PR  The RegisterKids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR – with some rather ...
Q4 2018: Interpublic PR Agencies Continue Growth  The Holmes ReportInterpublic's PR group's revenues had growth for the third consecutive quarter during the three months ending Dec. 31.
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico  FortuneLin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
Courtenay public relations firm now has an office to call home  BCLocalNews50th Parallel Public Relations (50th Parallel) is pleased to announce the opening of its first headquarters space to accommodate its growing team and portfolio.
Science in Puerto Rico Still Recovering After Hurricane Maria  The ScientistScientists at the University of Puerto Rico suffered major setbacks due to damages and delays in repairs, and government austerity measures are adding insult ...
Langley baseball team brings aid to Puerto Rico  Langley AdvanceA team of teenage baseball players from Langley has arrived in Puerto Rico, for a trip that combines the game they love with an opportunity to do some good.
Power Rankings: Puerto Rico Open  PGA TOURIt's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...
Justo brushes off Swiss probe as a 'PR move'  MalaysiakiniSwiss national Xavier Andre Justo, who is being investigated by the authorities in Zurich for economic espionage related to 1MDB, has described the probe as a ...
White House spokeswoman leaving to join PR firm | TheHill  The HillWhite House deputy press secretary Lindsay Walters will leave her role in the coming months to take a job with a public relations company, the White House ...
Midwest Companies Look to Puerto Rico for Workers  FortuneMany companies in Ohio, Iowa, and Nebraska are having difficulty finding local employees. There's also a shortage of legal immigrants to work under the H-2B ...
PCOO officials' Europe trip a 'desperate PR stunt' — rights group  Philippine StarA local rights group on Tuesday criticized the government's move to send Presidential Communications officials to Europe to clarify issues in the Philippines, ...
PR firm suspends ties with Gordon Campbell pending U.K. sexual assault investigation  CBC NewsPublic relations firm Edelman says it's suspending its consulting arrangement with former B.C. premier and former high commissioner to the U.K. Gordon ...
Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids  ForbesAfter the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...
10 Of The Best Airbnbs In Carolina, Puerto Rico  HuffPostAirbnb bookings in Carolina, Puerto Rico, have increased more than 600 percent from 2018.
Puerto Rico's St. Regis Bahia Beach Resort Makes A Comeback With A Fresh New Look  ForbesWhen we talk about tourism, we are in a position where Puerto Rico is open for business.”--José Torres, general manager, St. Regis Bahia Beach Resort.
'More about hope': former Fredericton principal helps rebuild school in Puerto Rico  CBC.caFormer Fredericton principal John Hamilton is sharing his experience of helping rebuild a school in Puerto Rico. The school was destroyed by Hurricane Maria.
A cruise ship was filmed crashing into a pier in Puerto Rico  Business InsiderOn Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...
Florida-based cruise ship that crashed in Puerto Rico returns wi  NBC2 NewsPassengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.
Georgia Tech Shares Title at Puerto Rico Classic  Georgia Tech Official Athletic SiteRio Grande, Puerto Rico – Luke Schniederjans fired a 4-under-par 68, and Andy Ogletree completed his best career performance with a 71 Tuesday, and No.
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