35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Miami Host Committee Taps Golin For 2020 Super Bowl PR  The Holmes ReportGolin has launched a multi-faceted campaign aimed at drumming up interest in South Florida as well as the February game.
Seven PR Factors To Power Your Digital Communications Strategy  ForbesAs public relations and other marketing disciplines continue to converge and intertwine, having a comprehensive digital communications strategy becomes more ...
RK PR Is Hiring A PR Coordinator, Fashion In New York, NY  FashionistaRK PR is looking for a dynamic, entrepreneurial and self-motivated PR coordinator for its roster of emerging fashion brands to join our growing company.
Third PR and communication person quits Star India in July - Sports Business News India  InsideSportSports Business News India: Star India's Preeti Puri Sharma has reportedly stepped down from her position as the Vice President - PR.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekBreakfast Briefing: 5 things for PR pros to know on Thursday morning. From PR Week.
Three Things You Need To Know Before You Develop Your PR  EntrepreneurWhen you're introducing a new brand or launching a new product, word of mouth is essential in building trust, raising awareness, and ultimately, achieving those ...
The pros and cons of hiring in-house versus agency public relations  AdAge.comOne of the most critical decisions you'll face as an entrepreneur is determining the best channels -- and partners -- to help promote your brand's message.
Omnicom PR Firms Dip 1.3% In Q2 2019  The Holmes ReportThe company's PR firm revenue dipped for the first half of 2019 after a growth streak that spanned four consecutive quarters.
14 Apps Top PR Executives Can't Live Without  ForbesSet your PR team up for success with these must-have apps from the experts of Forbes Agency Council.
Tear Gas Fired at Puerto Rico Protesters Amid Calls for Governor’s Resignation  The New York TimesA day of protests turned raucous in Puerto Rico and the police fired tear gas to hold back a crowd demanding the resignation of Gov. Ricardo Rosselló.
53% of PR pros use a wire service, Coca-Cola's approach to inclusion, and words to banish - PR Daily  PR DailyGood morning, PR pros: Diet Coke is removing the labels from some of its cans to help consumers “start a conversation about theirs.” The campaign, called ...
Jeffrey Epstein’s PR master strategy was a ‘classic tactic of spamming the internet’  MarketWatchA reputation-repair program for a prominent person convicted of criminal wrongdoing can easily cost more than $100000.
Five Tips For Aspiring PR Professionals  ForbesGet established in the field and start the process of becoming a media master.
HBO's Head of PR to Depart After Nearly 40 Years  Hollywood ReporterTwo months after corporate parent WarnerMedia enlisted Kevin Brockman as its head of PR, HBO's head of corporate communications Quentin Schaffer is set to ...
CMS Board hires PR firm for damage control of superintendent suspension  WBTVSources say the firm is expected to specifically to handle the situation involving the superintendent's suspension so that CMS employees wouldn't have to deal ...
AT&T explores sale of its Puerto Rico business: sources  Reuters(Reuters) - AT&T Inc (T.N) is exploring options for its business in Puerto Rico that could include a potential sale for around $3 billion, people familiar with the ...
Jail for polo player who gave false info in PR application  The Straits TimesA Pakistan-born polo player, said by his lawyer to be Singapore's highest-ranked, was sentenced to jail yesterday for lying about his secondary school 13 years ...
Former health minister rejoins controversial drug maker's PR agency  The GuardianFormer health minister James O'Shaughnessy has rejoined the PR consultancy Portland, whose clients include a US drug company which is refusing to drop the ...
Two-thirds of Americans support statehood for Puerto Rico, Gallup finds  CNNWashington (CNN) Two in three Americans support statehood for the US territory of Puerto Rico, a Gallup Poll released Thursday found, a figure that's largely ...
What CMS is getting out of hiring a PR firm  WBTVCHARLOTTE, NC (WBTV) - Charlotte Mecklenburg School District (CMS) school board has hired a public relations firm for $30,000 to help with damage control ...
On the ground as Puerto Rico's political protests erupt  CNNLeyla Santiago reports from Puerto Rico, where a standoff between protestors and the Puerto Rican governor has sent the island into political chaos.
A day in the life of... Head of Content and Digital PR at MediaVision  EconsultancyJodie Harris is Head of *Content* and Digital PR at MediaVision, a London-based integrated digital marketing agency. We caught up with her to find out about the ...
CMS Board Hires PR Firm To Deal With Superintendent Suspension Aftermath  WFAEThe Charlotte-Mecklenburg Schools board has hired a global public relations firm for $30000 that specializes in crisis management to deal with the.
How Samantha McMillen Went From Magazines and PR to Styling Elle Fanning and Johnny Depp  Yahoo LifestyleIn our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success ...
Foundation Is Seeking Fall '19 Digitally-Savvy PR and Social-Media Interns In New York, NY  FashionistaFoundation is a digital-first agency based in NYC. We provide communications strategy and talent management for the industry's best brands and influencers.
Harold Burson is heading home to Memphis after 73 years  PRWeekHarold Burson is heading home to Memphis after 73 years. From PR Week.
PR: Liechtenstein Financial Market Authority Approves Tokenized Real Estate Investment Product  Bitcoin NewsCROWDLITOKEN AG pioneers and starts distribution of a digital bond – European retail investors benefit as well For the first time in Europe, the Liechtenstein ...
30 jobs in the PR and marketing world - PR Daily  PR DailyIt might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and ...
New PR agency names top Mergermarket M&A adviser rankings  PRWeekJoele Frank Wilkinson Brimmer Katcher and Kekst CNC are the new names at the top of two Mergermarket tables that rank PR agencies by M&A deals they ...
PR: Bitcoin.com Wallet Joins Blockchain Consortium FIO  Bitcoin NewsBitcoin.com wallet, the official wallet of Bitcoin.com, has joined the Foundation for Interwallet Operability (FIO) in a move that will assist the wave of new users ...
Here's How This PR Maven Balances Deadlines, Family Life and Uncertainty  EntrepreneurIn this episode of Resilience, Entrepreneur Network partner Alley spotlights Beltkiss Sanborn, the founder of Bilquis Ocon PR, about some her biggest ...
Puerto Rico Leadership in Turmoil Amid Calls for Ricardo Rosselló to Resign  The New York TimesTwo senior members of Gov. Ricardo A. Rosselló's cabinet have stepped down amid a widening political crisis in Puerto Rico.
Red Havas young gun takes the helm of Manchester PR agency  PRWeekRed Havas head of news Alex Duckett, 27, has left to lead Manchester-based agency Wentworth PR. He played a pivotal role in Greggs' vegan sausage roll ...
The industry must push beyond BAME internship schemes to make PR & comms more 'colourful'  PRWeekThe industry must push beyond BAME internship schemes to make PR & comms more 'colourful'. From PR Week.
Did Betsy DeVos's School Choice Program Enable Puerto Rico's Corruption Scandal?  ForbesYesterday, the former education secretary of Puerto Rico, Julia Keleher, returned to the island to stand trial after being arrested by the FBI on July 10th on fraud ...
State of comms: Study finds 40% of execs don't think PR delivers good value to biz  Marketing InteractiveHowever, of those who did have a good understanding of the function, 80% thought it delivered good value.
Jeff Hunt Launches New PR Firm Legend Labs  The Holmes ReportThe agency Hunt previously founded, PulsePoint Group, was acquired by Olson in 2013.
Starbucks reveals why brands should lead with values - PR Daily  PR DailyStarbucks must have felt a sinking sense of déjà vu as news outlets picked up the recent incident in Tempe, Arizona, where employees asked police officers to ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in writing engaging headlines, advice for landing your first PR job, targeting mature consumers with native ads, and more.
Why PR should get a slice of the marketing pie - PR Daily  PR DailyAs the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, ...
Study: 40% Of Execs Don't Think PR Delivers Good Value A new report finds there  The Holmes ReportLONDON — A new report into perceptions of PR among executives has found that two in ten do not know what PR stands for and 40% do not think it delivers ...
New Balance Hands Global PR Business To MullenLowe  The Holmes ReportBOSTON — Sportswear giant New Balance has handed its global public relations business to MullenLowe PR, formally naming the firm its PR agency of record.
Stream Residente's Puerto Rico Protest Song "Afilando Los Cuchillos' : Alt.Latino  NPRAmid the most crucial political crisis to hit Puerto Rico in its modern history, Puerto Rican artists Residente, Bad Bunny and iLe respond with music in real time.
In Puerto Rico, Ponce Mayor Mayita Meléndez Discusses The State Of The Island  NPRNPR's Ailsa Chang speaks with Mayor Mayita Meléndez of Ponce, Puerto Rico, about growing calls for the governor's resignation.
Research reveals two in ten executives do not know what 'PR' stands for  PRWeekA new report into how executives in large companies perceive PR found that 40 per cent do not think PR delivers good value to their business. News · Tweet ...
Grayscale PR Is Seeking Fall '19 Showroom Interns In New York, NY  FashionistaGrayscale PR is looking for fall showroom interns who are interested in pursuing a career in Public Relations.
Media diversity concerns as PR firm takes control of Tasmanian regional papers  ABC NewsA public relations firm boasting two former Liberal party senior advisers has purchased two regional Tasmanian newspapers, installing as editor a controversial ...
PR: Cred and Bitcoin.com Join Forces to Boost Crypto Lending  Bitcoin NewsBy John Yearwood Cred Correspondent Amid a dramatic Bitcoin bull run, two of the most influential names in the blockchain finance industry have launched a.
PAN Moves Into UK With Capella PR Acquisition  The Holmes ReportThe purchase of the London digital and PR agency has created Boston-based PAN's first owned office outside the US.
Nike Reviews North American PR Agency Support  The Holmes ReportBEAVERTON, OR — Nike, which built its brand around high-impact marketing, is reviewing its North American PR support, the Holmes Report has learned.
Puerto Rico: thousands flood streets in push to oust governor – in pictures  The GuardianPhotographer Angel Valentin accompanied our reporter Oliver Laughland to capture the growing protests in Puerto Rico against Governor Ricky Rosselló.
PR and entertainment company New Romans appoints Anthony Spargo as managing partner  mUmBRELLA*Former Latitude Finance head of corporate affairs, Anthony Spargo, has been appointed as managing partner of PR and entertainment company New Romans.
PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry  PRWeekPR has a public perception problem as a majority of people believe brands and organisations use it to hide the truth and cover up their mistakes, a new study of ...
'Living legend' of public relations Harold Burson makes career move at 98  The Daily MemphianHarold Burson is called a living legend, icon, godfather and founding father of the public relations industry. And he's switching his office from New York to ...
WOTS UP | USFDA turns Big Brother; PR spices up corporate war  MoneycontrolUSFDA UPS ANTE ON COMPLIANCE. The USFDA audits are now going beyond just compliance with current good manufacturing practices (cGMP) at ...
Cannes: Golin Takes Industry's First PR Gold As German Agency Wins Grand Prix  The Holmes ReportCANNES—This year's Cannes PR jury awarded just six Gold Lions—half as many as last year—but for the first time it did present one of them to a campaign ...
10 do's and don'ts for landing your first PR job - PR Daily  PR DailyLanding that first PR job is tougher than most people care to admit. That's because there is no paint-by-numbers career trajectory for communicators.
Puerto Rico hurricane recovery at a trickle as new crises emerge – and Trump fumes  USA TODAYWASHINGTON – Nearly two years after Hurricanes Irma and Maria left Puerto Rico in shambles, the pace of recovery on the U.S. territory remains at a crawl as ...
FBI makes arrests in Puerto Rico corruption scandal, prompting calls for governor’s ouster and concerns about billions in storm aid  The Washington PostThe FBI on Wednesday arrested two former senior officials who served in the administration of Puerto Rico Gov. Ricardo Rosselló, leading the chairman of the ...
Newspaper ad allegedly by S'pore PR woman, 44, seeking soulmate who earns at least S$10000 a month  Mothership.sgLove can be left to chance and discovered in unexpected places, but some would rather take destiny into their own hands.
Industry speak: How has AI impacted the role of PR and communications?  Marketing InteractiveAI has taken every single industry by storm, disrupting age old processes and automating many for the better. The field of public relations has not been spared ...
Lego Reviews Multi-Market PR Agency Support  The Holmes ReportBILLUND, DENMARK — Lego, which has spent the last 18 months rebounding from a major sales slump, has launched a multi-market PR agency review, the ...
Burglars rob Puerto Rico police station of guns, ammunition  Washington PostSAN JUAN, Puerto Rico — Puerto Rico's police department says somebody has broken into a police station and stolen weapons on the southern part of the U.S. ...
Cannes Day Four: PR Firms In On Four Of Thursday's Grand Prix Prizes  The Holmes ReportCANNES — PR agencies were among the recipients of four of the five Grand Prix prizes awarded Thursday at the Cannes Lions International Festival of ...
Consumer Lifestyle and Fashion PR Agency Is Hiring Experienced PR Freelancers In Los Angeles And NYC  FashionistaBi-coastal boutique consumer lifestyle and fashion PR agency is looking for experienced and well connected freelancers in NYC and Los Angeles.
In a crisis, beware the false memory phenomenon - PR Daily  PR DailyYou might not know what you think you know. In 2013, MIT scientists successfully implanted false memories in mice to better understand how faulty memories ...
Bahrain aluminium giant Alba appoints new PR manager  PRWeekBahrain aluminium giant Alba appoints new PR manager. From PR Week.
In pictures: Puerto Rico in protest  CNNPuerto Ricans have been calling for the resignation of Gov. Ricardo Rosselló after nearly 900 pages of leaked chats from the governor's private Telegram ...
Does Richland County need better PR? Council members want to hire an image maker  The StateRichland County Council wants to hire an outside communications firm to help council members better communicate with county residents about what they do.
PR: Matrix Exchange Receives Approval From Abu Dhabi Global Market  Bitcoin NewsAbu Dhabi-based crypto asset exchange, Matrix Exchange announced on July 12 that it has received an In-Principle Approval (IPA) from by the Financial ...
Tales Of The Cocktail Doubles Down On Its Support Of Puerto Rico's Bar Scene  ForbesThe nation's largest annual cocktail conference will travel to Puerto Rico for the second year in a row to continue supporting the commonwealth's rebuilding ...
BlackBerry PR agency brief for South East Asia raises fears of alleged 'idea theft'  Mumbrella AsiaA recent request for proposal for a Singapore-based public relations firm from BlackBerry has resulted in at least one agency deciding to withdraw from the pitch ...
Why Paddy Power's 'shocking' Huddersfield Town kit might be a PR stunt  The DrumPaddy Power has stoked controversy yet again after revealing a "bold" design for new partner Huddersfield Town's kit. However, fans are convinced the move is ...
PR Connect: Lightspeed announces the second edition of Extreme Entrepreneurs - the no-strings attached training program to help high potential founders  MoneycontrolThrough the afternoon, the selected startups will have their business and points of view tested by a Lightspeed Partner.
Why PR pros should be part of your SEO and social media teams - PR Daily  PR DailyDigital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...
Avian WE bags Danone's PR mandate | PR  Campaign IndiaDanone India has appointed Avian WE as its PR consultancy on record following a competitive pitch. Avian WE's remit covers both corporate and brand ...
As BDO PR/USVI Former President Appears In Federal Court On Corruption Charges, Questions Linger About The Company's USVI Operations -  VI ConsortiumFernando Scherrer appeared in federal court in Puerto Rico on Tuesday to finalize bail procedures as part of a group of six people arrested on July 10 for their ...
5 things to know for July 18: Politics, Puerto Rico, cops' social posts, Kevin Spacey  CNN(CNN) If you've been looking (unsuccessfully) for Impossible burgers, here's some good news: Shortages of the plant-based meat products appear to be over.
UNHRC: What we have here is a PR problem  Philippine StarFrankly speaking, I'm for leaving the United Nations Human Rights Council (UNHRC) for it has become a PR problem to the Philippines. Yes, for me it is a PR ...
Apparently, Kate Middleton and Meghan Markle's Recent Hangouts Were Straight-Up PR Stunts  Yahoo LifestyleFrom Cosmopolitan. Kate Middleton and Meghan Markle's recent hangouts were reportedly PR stunts. Their appearances are "very calculated and deliberate ...
IPR creates buzz with 'In a Car' video series - PR Daily  PR DailyA desire for a short video series was informed by the success of Jerry Seinfeld's car-themed interview show. The videos quickly netted increased viewership and ...
Embattled Puerto Rico Gov Apologizes for Profane Tirade Against Ex-NYC Council Speaker  NBC New YorkPuerto Rican Gov. Gov. Ricardo Rosselló was in Europe with his family this week on vacation when his administration took several hits that many believe have ...
Jeffrey Epstein launched PR campaign after 2008 sex abuse allegations  INSIDERJeffrey Epstein launched a PR campaign in hopes of improving his image after he was released from prison following a plea agreement on sexual abuse ...
PR: Crypto Exchange Bithoven.com Enables Margin Trading  Bitcoin NewsBithoven.com a progressive and high-tech cryptocurrency trading platform, has reported on the launch of advanced Margin Trading services on multifunctional ...
‘Trends end’: Fashion brands are working to move sustainability efforts beyond PR  GlossySustainability is about more than just materials. While making a pair of shoes out of plastic bottles is good PR, it's the behind-the-scenes supply chain changes ...
2019 Premios Juventud: The Best Moments, From Daddy Yankee's Puerto Rico Speech to Maluma's Family Moment  Entertainment TonightThe 2019 Premios Juventud did not disappoint! The annual Latin celebration took place at Watsco Center in Coral Gables, Florida, on Thursday, and delivered ...
Weightlifter Katherine Nye Squats 182kg/400lb for a New PR  BarBendUSA weightlifter Katherine Nye is a name on everyone's radar heading into the upcoming Olympic year. She's had a record-setting 2019 season so far, being ...
'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions  AdAge.comBecause Germany taxes menstrual products more than twice as heavily as caviar, Scholz & Friends packaged them as a book.
Protesters In Puerto Rico Call For The Governor To Resign  NPRText messages of Gov. Ricardo Rosselló private communication with cabinet members leaked and show derisive, profanity-laced messages about political foes.
PR: My BitIRA Launches to Empower US Consumers With 24/7 Cryptocurrency Retirement Account Access  Bitcoin NewsBitIRA — pioneer of the first insured cold storage solution for cryptocurrency retirement accounts — has launched its newest tool, the “My BitIRA” investing ...
PR Connect: Why should you invest in a Bajaj Finance Fixed Deposit now?  MoneycontrolFinance Minister, Nirmala Sitharaman, presented the first budget for the Government's second term on 5 July 2019.
Public Relations Guru Edna Sims of ESP PR Joins Panelists at the 20th annual ‘Uplifting Minds II’ Entertainment Conference  LasentinelNovember 9, 2019 Meet Public Relations Specialist Edna Sims at 'ULMII' Entertainment Conference to be Held at the Los Angeles Convention Center.
PR guilty of sharing info promoting child-sex acts  The Straits TimesA senior bank executive formerly with Deutsche Bank met four other men in Singapore and shared with them information to promote child sex activities in the ...
Bloomingdale Public Relations starts operating from Singapore  Exchange4MediaBloomingdale Public Relations, through Jaico Publishing House, recently worked with author Robin Sharma for his India tour.
Rio PR Is Hiring A PR & Marketing Assistant In New York, NY  FashionistaRio PR is a luxury fashion and lifestyle PR agency based in NYC. This is a great opportunity to get hand-on experience in the PR industry. Must be a creative ...
Kylie Jenner's PR Insta-Vacation Is One Big, Sexy Advertisement! - X17 Online  X17 OnlineNow Kylie's promoting Scott Disick's stuff! The makeup maven is on a luxury trip with her pals, including Scott's girlfriend Sofia Richie, in the Turks and Caicos, ...
Majority of UK Instagram influencers engage in fakery - landmark new study  PRWeekMore than half of UK Instagram accounts have been found to engage some form of fraudulent activity, including buying mass followers, likes or inauthentic ...
How Cameo Survived a Public Relations Nightmare  EntrepreneurListen to Cameo's founder discuss his PR nightmare on our podcast Problem Solvers. Steven Galanis was in his office one day last November when he got a ...
Richland County SC Needs PR Help, Alright  FITSNewsRichland County, South Carolina's scandal-scarred, competence-challenged government voted earlier this week to hire a public relations firm to assist its ...
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This is the Power of PR

The power of public relations is its ability to alter... Read More

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

Meet The Media

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Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More

How Public Relations Changes Minds

Public relations changes minds in the process of delivering what... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to... Read More

Promote Your Products With A Press Release

Writing an effective press release is a way to draw... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

What Many PR Users Ignore

Simply that the behaviors of their most important outside audiences... Read More

Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know

Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More