35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

PR: Plan Flash - Decentralized Data Processing  Bitcoin NewsData processing is indispensable everywhere and all the time in modern life. The daily services we use every day, such as face recognition, voice assistant, text ...
Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes ReportIf the battle for public opinion in Hong Kong was a prizefight, the referee may have already stopped the bout, so listless has Carrie Lam's government been in the ...
Savannah Engel PR Team Is Seeking NYFW and Fashion PR Interns In New York, NY  FashionistaSavannah Engel PR Team is looking for part-time Fashion PR interns starting ASAP in AUGUST. The candidates must be driven, detail-oriented, and punctual ...
Agony Uncle: Some PR firms are still exploiting interns - how can we get them to behave more ethically?  PRWeekPRWeek's Agony Uncle answers questions on unpaid agency internships, what the industry is doing - and should do - to tackle the climate crisis, and how best ...
The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
Infographic: Your social media video cheat sheet - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. Aug. 19, 2019. SHARE. Click Here to Expand. Click Here to Expand. Some audiences are more likely to use one platform than ...
Breakfast Briefing: Five things for PR pros to know Tuesday morning  PRWeekTwitter and Facebook fight Chinese disinformation; Wendy's disses Chick-fil-A and Popeyes; Tech faces state antitrust probe; CNN analyst's bodyguard charged; ...
Expelled Kerala Nun Accuses Church PR Of 'Humiliating' Her  HuffPost IndiaKOCHI — A Kerala nun, who supported a protest against a bishop accused of rape, Tuesday accused a Catholic priest of Mananthavady diocese of using social ...
NorthEscambia Publisher Named 'Media Person Of The Year'; PR Group Presents Other Awards  NorthEscambia.comNorthEscambia.com Publisher William Reynolds was named Media Person of the Year by Florida Public Relations Association (FPRA) Pensacola Chapter.
Fishman Public Relations Ranks No. 1 Franchise PR Firm for 2nd Consecutive Year  PRNewswireCHICAGO, Aug. 19, 2019 /PRNewswire/ -- Fishman PR, a national agency specializing in public relations, *content* marketing and influencer relations for ...
Valentina Drofa, Blockchain Project PR Specialist, to participate in blockchain regulation panel discussion  CalvinAyre.comValentina Drofa will take part in the expert discussion: Regulation, bans, and serious intentions regarding blockchain technology.
What the Public Relations Industry Gets Wrong About Artificial Intelligence  Business 2 CommunityArtificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our ...
CS:GO Why Twitch's PR problems can benefit CS:GO fans  Rivalry.com Esports News & VideosTwitch has had a troubled 2019, it's fair to say, with controversies ranging from animal abuse to prejudice and even domestic violence on stream. Against this ...
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
Propel launches Public Relations Management platform  PRWeekTEL AVIV: Propel has launched a platform called Public Relations Management, introducing a range of products to its *service* offering. Zach Cutler, cofounder ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
Skadden Report A 'PR Tool,' Crisis Expert Says At Craig Trial  Law360A global public relations strategy for a Skadden report about a politically sensitive prosecution in Ukraine had an ambitious goal: recast the government's ...
Adhesive Taps Eleisha Balmer as New Head of PR in New Zealand  Branding in Asia MagazineIndependent, award-winning PR and communications agency, Adhesive has today announced the appointment of Eleisha Balmer as its new head of PR in New ...
British government to launch no-deal Brexit PR blitz  The Irish TimesBoris Johnson says there will be 'bumps on the road' but UK ready to leave with or without deal.
How to Career Jump from Journalism to Public Relations  PR News - For Smart CommunicatorsJournalism remains one of the most volatile careers due to industry mergers, political attacks, and the gutting of resources to maximize profits. Earlier this month ...
How your social media can help recruit talented team members - PR Daily  PR DailyDoes it feel like everyone's trying to hire from a shrinking pool of talent right now? There's a good reason. As of April, there were 1.6 million more open jobs in the ...
Zakir's apology cannot shield his PR status, MP tells authorities  MalaysiakiniMuslim preacher Dr Zakir Naik's apology must not influence the government's decision regarding the status of his Malaysian permanent resident status, said ...
My Size, Inc. Selects 5W Public Relations as US Agency of Record  PRNewswireNEW YORK, Aug. 20, 2019 /PRNewswire/ -- 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., announced today it has been ...
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
Amanda Serrano To Be Honored at Newark P.R. Day Parade  BoxingScene.comA superfight with Katie Taylor is still waiting in the wings, but Amanda Serrano continues to find plenty of ways to make headlines all on her own.
Get a first look at the Top 50 PR Agencies list at Prolific North's PR Dinner  Prolific NorthJoin us at the end of October to mix with leading PR professionals - and be among the first to see who's made it into our Top 50 PR Agencies List - at the ...
Way To Blue hires Starworks London duo for new fashion PR agency  PRWeekWay To Blue hires Starworks London duo for new fashion PR agency. From PR Week.
Be inspired - Creative Mentoring Project 2019 opens for entries  PRWeekThe 2019 Creative Mentoring Project, supported by PRWeek, is open for entries - with successful entrants set to receive expert advice from some of UK PR's best ...
PR agency ID Collective adds Yu Kitchen to its client list  mUmBRELLA*PR agency, ID Collective, has won the account for Melbourne restaurant Yu Kitchen. Under its new remit, ID Collective will be working to amplify the Yu Kitchen ...
AnyUp formed after merger of tech firm AnyMindGroup and PR firm Sunny Side Up  Mumbrella AsiaTechnology firm AnyMindGroup and Japan based public relations firm Sunny Side Up have combined forces to form AnyUp. AnyUp aims to be a 'new breed of ...
Levy Mansion (La Rambla) – Lares, Puerto Rico  Atlas ObscuraDiscover Levy Mansion (La Rambla) in Lares, Puerto Rico: This place once supplied water to all of Puerto Rico, thanks to a collaboration between Mother ...
Getting more specific with your PR measurement - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. July 30, 2019. SHARE. AddThis Sharing Buttons. Share to LinkedIn LinkedInShare to Twitter TwitterShare to Facebook ...
Sunil Gautam and Jaideep Shergill become independent advisors for Moe's Art  Campaign IndiaMoe's Art, an independent communication consultancy firm, has roped in PR industry veterans Sunil Gautam and Jaideep Shergill as independent advisors.
PR firm pushes a clearly fake Satoshi Nakamoto reveal for a quick buck  CoinGeekBlockchain company, Satoshi Nakamoto Renaissance Holdings has announced it will reveal the true identity of Satoshi Nakamoto.
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Beauty retailer Look Fantastic appoints Polkadot Communications to its Australian PR account  mUmBRELLA*Polkadot Communications has won the Australian account for European beauty retailer Look Fantastic. The agency will be responsible for generating earned, ...
Peter Finn appointed to PR Trust Board of Trustees  Exchange4MediaFinn is founding managing partner of independent PR firm Finn Partners.
Nick Knowles: DIY SOS star, 56, 'dating PR, 26' days after being seen with mystery blonde  ExpressNICK KNOWLES, who fronts BBC show DIY SOS, is reportedly dating 26-year-old PR executive Emily Hallinan, after the pair were spotted enjoying a date in ...
PR Account Coordinator  Pedestrian TVThe role. We're on the hunt for an Account Coordinator. We're looking for people with a passion for communications, who are highly organised, have meticulous ...
Zebra Technologies Taps Zeno & Archetype For Global PR Support  The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.
'Staff safety is a concern' - Hong Kong PR chief on protests  PRWeekA PR professional has said 'violence is out of the ordinary' in Hong Kong, as protests across the city over the past few weeks have escalated into angry ...
Equinox launches awful PR campaign to try to stop LGBTQ boycott  LGBTQ NationIn an attempt to stem the outrage over ties to Donald Trump's re-election campaign, the luxury gym Equinox has launched a misguided public relations ...
Q2 2019: Interpublic PR Agencies Continue Growth  The Holmes ReportInterpublic's PR group revenue grew for the fifth consecutive quarter during the three months ending June 30.
TransMedia Group Names Catherine deHaan Executive Vice President of Public Relations, Marketing and Video Production  PRNewswireBOCA RATON, Fla., Aug. 19, 2019 /PRNewswire/ -- The international public relations, social media and marketing firm TransMedia Group today named ...
Boxing News: Pulev: Fury using my name for PR » August 20, 2019  Fight NewsIBF #1-rated heavyweight contender Kubrat “The Cobra” Pulev has responded to former heavyweight champion Tyson Fury's public claims that he turned down ...
Zipcar seeks agency for PR support  PRWeekBOSTON: Car-sharing company Zipcar is searching for a new PR agency and expects to announce a winner soon. The company issued an RFP earlier this ...
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
Chile Tourism Board Hands Turner North American PR Duties  The Holmes ReportSernatur, the Chilean government agency responsible for promoting tourism, named Turner its regional AOR.
PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but  The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...
How the CIA's social media lead deals with trolls  PRWeekLANGLEY, VA: When PRWeek posted a story in June about why the CIA only follows 11 Instagram accounts, a torrent of critical social media comments and ...
Endeavor's Samantha Stark joins The PR Week Podcast  PRWeekEndeavor's Samantha Stark joins The PR Week Podcast.
A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily  PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...
Public Relations Assistant job, Johannesburg, Alberton, Meyersdal  Bizcommunity.comSALT PR is a PR and communications company with a number of clients in fashion, retail and beauty.
From mentions to business impact: The new rules of PR measurement  PRWeekFrom mentions to business impact: The new rules of PR measurement. From PR Week.
Amazon’s Weird Twitter PR Army: Inside the Corporation Hivemind  San Antonio CurrentRecently, Amazon employees have been popping up in the mentions of more and more Twitter users. These employees, known as "Fulfillment Center ...
Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role  Front Page AfricaMonrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...
Professor seeking PR in S'pore jailed 3 months for verbally abusing, spitting at and kicking police officers while drunk  TODAYonlineSINGAPORE — A professor who was in Singapore establishing business contacts with a view of moving here permanently will now head to jail for three months ...
Court of Appeal rules London council must stop publishing fortnightly newsletter  PRWeekA row between Hackney council and two local papers has sparked debate around whether council-owned media puts unfair competition on newspapers that ...
The prince and the pervert: a cautionary PR tale  City A.M.The fall of Jeffrey Epstein has everything: money, sex, power, celebrity, glamour and danger, with a profoundly depressing tawdriness as its core. He rose from ...
Puerto Rico's .PR Domain Turns 30!  CircleIDGauss Research Laboratory, Inc, the registry operator for .PR, Puerto Rico's top-level domain (TLD), and Afilias, its technology partner, announced today that the ...
Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy  CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...
PR-Disaster or opportunity? The influence of #Brexit in Ireland  MediummagazineThe Brexit will have a big influence on companies in Ireland and Northern Ireland. Kelly explains why a good PR will be more important than ever before.
Mulan actress faces backlash after expressing support for Hong Kong police  PRWeekChinese actress and US citizen Liu Yifei – who stars as Mulan in the upcoming namesake Disney film – is facing strong backlash from social media users in ...
Meghan Markle and Prince Harry in PR disaster over private jets 'doesn’t look good’  ExpressTHE Duke and Duchess of Sussex were again branded hypocrites yesterday, after making their second short-haul trip by private jet in the space of a week.
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
5 Benefits of Digital PR Which Aren’t Links  Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?
Lessons for PR Pros From Denali National Park's Crisis Comms for Stranded Visitors  PR News - For Smart CommunicatorsDenali showed preparedness, and a quick resolution of a crisis situation, which many organizations would be right to mirror.
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
Thai Immigration bristles about TM30 revolt as it copes with PR disaster  The ThaigerThe TM30 form, as well as the associated TM28 form, have now become a huge public relations liability for the Thai Immigration Department. The more ...
Scottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'  PRWeekScottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'. From PR Week.
Garner's strange outburst fitted PR strategy  NewsroomMediaWorks has been lobbying the Government to turn TVNZ 1 into a non-commercial channel to help stem its own financial bleeding. Frustrated, and getting ...
Flourish PR Angela Ceberano reveals demanding job put her in hospital after entrepreneurial disease  Daily MailAngela Ceberano, 37, from Melbourne, was left fighting for her life after her demanding job impacted her health and saw her hospitalised. And she's not the only ...
Fleishman survey: Consumers don't expect corporations to save the world  PRWeekST. LOUIS: When it comes to purpose, consumers don't expect corporations to solve the world's problems or even care about the same things that they do, ...
Gearbox Hands Alfred Global PR Responsibilities For We Happy Few  The Holmes ReportThe agency's work will focus on driving new and existing users to the video game.
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
Prince William fears Prince Harry and Meghan Markle are acting ‘detrimentally to monarchy’ over PR slip-ups, s  The SunPRINCE Harry and Meghan Markle's move away from tradition may "bother" Prince William, according to a royal expert. Ingrid Seward - editor of Majesty ...
Agency 'thrives' after ditching social media and influencers to focus on traditional PR  PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...
Have we been overestimating Ogilvy's PR numbers?  PRWeekAs Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than ...
Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising  The New York TimesSAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...
Police: Man used ID of dead PR resident to obtain license  69News WFMZ-TVCUMRU TWP, Pa. - A Berks County man was caught using the identity of a deceased Puerto Rico resident in order to obtain a Pennsylvania driver's license, ...
Breakfast Briefing: Five things for PR pros to know Monday morning  PRWeekWine & Cheez-It box sells out; K-pop stars and Hong Kong protests; CEOs downplay shareholder value; Trump versus the New York Times; Rashida Tlaib ...
Public Relations Major Lands Internship at The Children's Place  Seton Hall University News & EventsIntern Spotlight on Public Relations major, Emily High, who landed a summer internship working with the design and merchandising teams at The Children's ...
How A PR Manager In Huddersfield Made It Work On £2,580 A Month  BustleWelcome to How I Made It Work — Bustle UK's financial series which aims to demystify money and the process of achieving financial stability. This time, HIMIW ...
5W Public Relations Enters Three-Year Partnership with Indie Beauty Media Group  PRNewswireNEW YORK, July 23, 2019 /PRNewswire/ -- For the third consecutive year, 5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., ...
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
Israel's 'PR Masada' over Omar and Tlaib violates Zionism  Religion News Service(RNS) — I have coined a new phrase: “P.R. Masada.” As in: Masada, the iconic site in the Judean wilderness, where Jewish Zealots killed their families, and ...
3 Best Day Trips in Puerto Rico  Condé Nast TravelerFind recommendations and ideas on the best day trips in Puerto Rico, with pictures, details, and travel tips, for Ponce, Adjuntas, and Rincòn.
VOA Persian Has Turned Into a “Mouthpiece of Trump”  The InterceptJournalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.
15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.
Shop Black: A Power PR Player Launches Adorable Mommy & Me Gear  EssenceBlack creators are setting the trends, moving the needle and informing where the worlds of fashion, beauty, and lifestyle are headed. In our series, Shop Black, ...
Puerto Rico, with 3 governors in a week, considers a 4th  The Associated PressSAN JUAN, Puerto Rico (AP) — A day after Puerto Rico got its third governor in less than a week following angry street protests, top officials from new leader ...
‘The People Can’t Take It Anymore’: Puerto Rico Erupts in a Day of Protests  The New York TimesSAN JUAN, P.R. — Hundreds of thousands of people swept through the capital of Puerto Rico on Monday, shutting down a major highway and paralyzing much ...
Questions About Education Contracts Shake Up Puerto Rico Yet Again  Education WeekThe president of Puerto Rico's teachers' union said her decision to step down was not connected to questions about her husband's contracts with the U.S. ...
Public Relations Manager - Amazing BondiBoost Brand!  Pedestrian TVGreat team culture in the heart of vibrant Double Bay; Influential brand with a strong cult following; Growing brand, passionate team, exciting future.
Government urged to bring forward no deal PR blitz to tackle Yellowhammer 'scaremongering'  Telegraph.co.ukBoris Johnson has been told to bring forward a £130 million advertising campaign in a major "media blitz" to prepare the UK for a no-deal exit after the leak of ...
Rescuers search waters off Puerto Rico for men aboard boat lost at sea  AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...
PR: EO Coin Volume Surges on July Listings  Bitcoin NewsEO coin showed bullish sentiment this July on the back of numerous new pairs being listed on EO.Trade exchange, including; ETC/EO and NEO/EO. Detailed ...
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Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

The Non-business Business

Think for a moment! If you were to do a... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning,... Read More

Public Relations

The wind of changes...The digital world has changed the form... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

How To Get Zero Cost Publicity For Your Business Part 1

Would you like to expand the volume of your business?... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

Promote Your Products With A Press Release

Writing an effective press release is a way to draw... Read More

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your... Read More