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Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Some folks see the word "strategic" as a needlessly tiresome... Read More
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A press kit is an essential press relations tool. While... Read More
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It behooves you to know and remember the names of... Read More
The short answer is, it works best when its fundamental... Read More
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I often begin my media training sessions by asking members... Read More
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The media (newspaper, radio, television) can be of enormous help... Read More
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Imagine you're in the breakfast cereal business. You make the... Read More
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If you want to succeed, build a great team. A... Read More
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They can when they invest in the basics. The best... Read More
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Financial planners, the first thing to know about reporters is... Read More
As someone with expertise in media relations, I've been asked... Read More
Mark Twain once said the rumors of his death had... Read More
Ideally, you will have two types of quotes in your... Read More
When most people think about marketing, they think advertising. While... Read More
If you don't have a grip on public relations, how... Read More
We'd all like reporters to ask us about our career... Read More
The call came into my office and the voice on... Read More
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If your product or service can be given as a... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
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Hundreds of thousands of News Releases are sent out all... Read More
Receiving free advertising is the dream of most business people.... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
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