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35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Top 10 Tips for Successful TV Interviews
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Oprah! How to Appear on The Oprah Winfrey Show
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Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
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The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
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Not a single reporter showed up at our news event.... Read More
Inoculate Yourself Against Bad PR
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Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the... Read More
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure...week after week,... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
Competition in the News Creates Spin
In larger cities with many outlets they are competing for... Read More
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly... Read More
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
Why Not Juice-Up Your PR?
Say, from tactics like special events, brochures and press releases... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and... Read More
Ignore PR at Your Peril!
If you do, it means:you don't value tracking the perceptions... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes... Read More
What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or... Read More
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want... Read More
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
What People Believe Can Bring You Success
Just think about it.If I come to believe that you... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
The 7 Deadly Sins of Press Releases
A press release is often your only chance to make... Read More
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a... Read More
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line... Read More
Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the... Read More
Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?
Did you Know That Even TV Remote Control Units... Read More
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business.... Read More
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and... Read More
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and... Read More
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it.... Read More
How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to... Read More
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting... Read More
Using Media and PR to Your Advantage.
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a... Read More
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the... Read More
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