35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:
10 PR trends you'll spot in 2019  Media Update2019 is here, and with it has come some new trends in PR. media update`s Aisling McCarthy identifies 10 of the trends every PR professional should be on the ...
Calculated risks and strategic game plans make PR in cannabis a creative challenge  The GrowthOpWhen it comes to marketing and promotion in the cannabis industry, there's a clear “before” and “after”. Before regulations were set in stone on Oct. 17, the trend ...
Havas Group Singapore names PR and social lead  Marketing InteractiveHavas Group Singapore has promoted Kenny Yap (pictured) to lead social, *content* and Public Relations for the agency with immediate effect. In his new role as ...
Mondelēz picks PR partner for 6 Southeast Asia markets  Marketing InteractiveMondelēz International has appointed MSL for its corporate communications duties in Southeast Asia, following a review in late 2018. As strategic PR partner, ...
APRA 2019 – another bright year for Rwanda's PR practitioners  Media UpdateThrough the upcoming African Public Relations Association (APRA) Rwanda 2019 event, Rwandan public relations practitioners will learn how to promote a ...
Job 492 – Communications & PR Director  B&TOur client is a *content* and communications agency based in Balmain, Sydney. Due to maternity leave there is an exciting opportunity to join the smart and ...
Publishers see PR behind Google’s news and search tests in response to the new EU copyright directive  DigidayLast week Google began experimenting with a small percentage of users in Europe to understand the impact of the proposed EU Copyright Directive.
Good Relations wins Avon consumer PR pitch  PRWeekGood Relations wins Avon consumer PR pitch. From PR Week.
Ex-ITV and BBC news chief takes Liverpool City Council PR role  HoldTheFrontPage.co.ukA former editor at ITV and BBC News has taken up a new post as a city council's PR chief. Camilla Mankabady, left, has been appointed communications ...
Canada alters norms for PR applicants  The Tribune IndiaVarinder Singh. Tribune News *Service*. Jalandhar, January 20. In what may come as a shock to those looking for greener pastures in Canada, the Government ...
Breakfast Briefing: The latest from Davos  PRWeekAll this week, PRWeek's Breakfast Briefing will feature snapshots from on the ground in Davos, where the World Economic Forum is taking place.
The Academy wins Lucozade Sport and Ubisoft pitches  PRWeekThe Academy has won the retained PR account for Lucozade Sport and will provide comms to support the launch of highly anticipated Ubisoft video game, The ...
Huawei launches a charm offensive — but PR execs say it may face a 'literally impossible' task  CNBCA Huawei board member said the company is committing to being more transparent for "the foreseeable future."
Local briefs: Fenoff posts PR in 5K win at Bates  Caledonian RecordLEWISTON, Maine — Franklin Pierce University freshman Riley Fenoff made a PR at Saturday's Bates Invitational as the Ravens finished second out of five ...
Louisville PR firm played a key role in Covington Catholic controversy  Courier JournalIn the hours after video clips showed Covington Catholic student Nick Sandmann standing face-to-face with a Native American man during a rally in Washington, ...
When the public relations industry does PR for itself  Financial TimesEarlier in January, BBC Radio 4 broadcasted the Art of Public Relations, a show which featured actual public relations specialists. What followed was a strange ...
Bitcoin PR Buzz Announces January PR Sale With $200+ Discounts  PRNewswireBELIZE CITY, Belize, Jan. 18, 2019 /PRNewswire/ -- To celebrate the start of another year for crypto, Bitcoin PR Buzz are offering up to $200 off all PR packages, ...
Hardik Pandya has been punished. Can we now talk about the epic PR fail it was?  DailyOActions have consequences. Hardik and Rahul deserve to be punished. But there are others in the picture here as well.
Historic photos, iconic quotes flood social media for MLK Day - PR Daily  PR DailyThe oratory of Dr. Martin Luther King Jr. continues to inspire communicators a half-century after his death. On the federal holiday celebrating his legacy, brand ...
Guest Posting: Why It Should Be Part Of Your PR Strategy And How To Do It  ForbesUltimately, the success or failure of your guest post will come down to the quality of the *content* you provide.
8 PR trends that will actually happen in 2019  The Next WebAs PR professionals, we have all nearly done a good job surviving another year in this industry, and yes, I consider “you're breathing” to be about the only ...
7 PR Trends That Will Help You Prepare For 2019  Inc.It's that time of year again. You and the other leaders at your company are spending time looking back on the year's performance--what went well, what could be ...
PR salaries to be squeezed in 2019 - analysis  PRWeekPR professionals looking for a new job should not expect a substantial rise in pay, as advertised salaries are forecast to track well below inflation this year, ...
Portland hires Diageo's head of society communications  PRWeekPortland hires Diageo's head of society communications. From PR Week.
Huawei Reviews Global Consumer PR Support  The Holmes ReportSHENZHEN — Huawei is reviewing global PR duties for its consumer devices, the Holmes Report can reveal, as the Chinese tech giant increasingly relies on its ...
Provoke Piers: PR agency launches tool for triggering Piers Morgan  PRWeekIt's becoming the PR tactic du jour - and now a PR agency has launched a website dedicated to generating campaign ideas to trigger Piers Morgan. News.
Exclusive: Government's 'fake news' unit gets green light for permanent funding  PRWeekThe Government's Rapid Response Unit (RRU) has received ministerial sign-off for permanent funding and will continue its operations, PRWeek has learned.
UK PR agencies (and groups) to watch in 2019  PRWeekUK PR agencies (and groups) to watch in 2019. From PR Week.
Hanover wins Mondelez trade PR pitch  PRWeekFood and drinks giant Mondelez International has chosen Hanover Communications as its trade communications agency following a competitive pitch. News.
Obituary: Jack O'Dwyer, PR Media Pioneer And Crusader For Transparency  The Holmes ReportJack O'Dwyer, whose eponymous newsletter and directories chronicled the US public relations industry for more than 50 years, died on December 19 after a ...
PR: BitDeer.com Massive Growth With Over 1.2 Million Visitors  CoingapeBitDeer.com announces a partnership with EXMO, Russia's Biggest Crypto Exchange, and launches dedicated Russian site. Singapore – BitDeer.com, the ...
Brutally honest campaign tackles fears over smear tests  PRWeekA mixture of traditional media relations and social media, using celebrity influencers, is being used to promote a new campaign to increase the number of ...
The PR Week 1.18.2019: Hot Paper Lantern's Ted Birkhahn  PRWeekTed Birkhahn, president of the recently launched Hot Paper Lantern, joins the podcast to talk about why he and his partner, CEO Ed Moed, split from ...
ANALYSIS: At UN, another PR ‘victory’ for Abbas  The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”
Confessions of a PR person: ‘Companies have been burned by PR firms a lot’  DigidayIn our latest Confessions series, a publicist reveals how they were poached by a client.
Honda appoints new UK lifestyle PR agency  PRWeekHonda appoints new UK lifestyle PR agency. From PR Week.
Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down  afaqsAshish led the digital marketing & PR team for the last two years.
PR mogul Frieha Altaf hits back at allegations of workplace harassment  The Express TribuneFormer intern had accused CEO of Catwalk PR of treating her employees like slaves.
Ogilvy's John Seifert dishes on the future of PR at Ogilvy  PRWeekOgilvy's John Seifert dishes on the future of PR at Ogilvy. From PR Week.
From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging  AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...
Metro PR Cofounders Tess Finkle And Laura Michael On Finding The Yin To Your Yang In Business  ForbesTess Finkle likes to call Laura Michael the yin to her yang. It's an endearing sentiment from the two cofounders of Metro PR, a female owned-and-operated ...
PR Nightmare for Arizona Professor - Mon., Jan. 21, 2019  O'Dwyer's PR NewsAfter allegations of sexual misconduct were leveled against Lawrence Krauss, a prominent theoretical physicist and Arizona State University professor, ...
Crisis and PR Experts Are In Agreement About R. Kelly’s Future  VultureR. Kelly needs to keep his mouth shut and disappear. That's the near-unanimous feeling of the millions of people who watched Lifetime's Surviving R. Kelly ...
Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down  ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..
PR firm brainchild Burson-Marsteller rebrands  IndependentKampala, Uganda | THE INDEPENDENT | Uganda's public relations firm, brainchild Burson-Marsteller, has rebranded to brainchild BCW (Burson Cohn & Wolfe) ...
Why McDonald's doesn't fight social media wars  PRWeekThe home of the Golden Arches has a reason for staying silent in the face of social media attacks by competitors such as Wendy's and Burger King. News.
Puerto Rico leaders meet to fight rise in brazen violence  ABC NewsHundreds of government officials and community leaders are meeting in Puerto Rico's capital to brainstorm ways to fight drug trafficking and other crimes as the ...
Cathay Pacific's second pricing blunder: A silver lining for PR?  Marketing InteractiveFor the second time running withing the span of a month, Cathay Pacific has again mistakenly offered hugely discounted prices on its first class flights. This time ...
PR: Fomo2Moon - A Blockchain Lottery for Everyone  Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...
Who Is Meghan Markle's Hot Communications Secretary - Royal Communications Secretary Christian Jones  Cosmopolitan.comThe internet is falling for Meghan Markle's hot new deputy communications secretary Christian Jones—find out what his job entails, and why he's slightly ...
The Tech Lab: A next-gen content marketing and PR agency for SA tech companies  TechCentralThe Tech Lab was recently launched with a strong focus on delivering *content* and PR services to IT and telecommunications companies in South Africa.
PR management firm Cision is acquiring Falcon.io to expand into social media marketing  TechCrunchSocial media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media ...
PR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'  PRWeekPR leaders and creatives have applauded the sentiment, but slated the execution of Gillette's new campaign ad that tackles 'toxic masculinity'. News Analysis.
A Homecoming for “Hamilton” in Puerto Rico  The New YorkerMichael Schulman and Rick Negron, who plays a Trumpish King George III in the hit musical “Hamilton,” stroll the plazas of Negron's home town.
The Mixed Reception of the Hamilton Premiere in Puerto Rico  The AtlanticPolitical discord coupled with the lingering effects of 2017's Hurricane Maria challenged the arrival of the famed musical.
Democratic delegation’s trip to Puerto Rico becomes a target for Trump  Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...
FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown?  Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.
Mesut Ozil ups PR war that’s antagonising Arsenal – so will he play Chelsea?  The SunUnsettled midfielder makes another post over his fitness and hunger to play ahead of Chelsea clash in attempt to throw spotlight on Unai Emery decision to axe ...
Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico  The New York TimesThe show's creator hopes its 17-day run in San Juan will call attention to the struggling island's needs as well as its riches.
Suspect in Tema port PR manager's murder remanded  GhanaWebThe Tema TDC Magistrate Court has remanded into prison custody the houseboy of the murdered Marketing and Public Relations Manager of the Tema Port, ...
LIVE: Puerto Rico: Warren/San Juan Remarks  KEYT5 p.m. ET: Sen. Elizabeth Warren is taking the unusual step of campaigning for president in a U.S. territory with no electoral college votes. She will travel to San ...
ANKIEL COMEBACK A PR STUNT?  STLtoday.comCOMMENT: Is Rick Ankiel's comeback attempt just a PR stunt to get some positive publicity? I don't see this with a positive outcome for the Cards. He'll be 40 ...
Why the White House is attacking Democrats for traveling to Puerto Rico, explained  Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid a partial government ...
Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
Trump tried to deny Hurricane Maria relief money to Puerto Rico  VoxA Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...
PR: Dentacoin Trusted Reviews Revamped Version Released  Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...
Ex-Barnsley Chronicle journalist takes up Distract PR role  HoldTheFrontPage.co.ukA former regional journalist has taken up a new role as PR chief at a digital marketing firm. Mike Shields, left, has been appointed head of PR at Lincoln-based ...
Jimmy Fallon Visits Puerto Rico and Performs With Lin-Manuel Miranda  Hollywood ReporterDuring Jimmy Fallon's visit to Puerto Rico, 'The Tonight Show' host rode a zip line and performed with Lin-Manuel Miranda on the 'Hamilton' stage.
Big Ideas Are Blossoming in Puerto Rico  ForbesPuerto Rico is Fearlessly Building a More Resilient, and Independent, Society in the Aftermath of Hurricane Maria. While all eyes were on Puerto Rico this week ...
Nicola Sturgeon and Alex Salmond in PR war over 'smear' her chief of staff knew about sexual misconduct inquiry  Telegraph.co.ukNicola Sturgeon and Alex Salmond were yesterday embroiled in public warfare over "smears" claiming she misled the public about when her chief of staff knew ...
A Wave of Daytime Killings Has Puerto Rico on Edge  The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.
City Close to Choosing Consultant Firm for Early Intervention Program  erienewsnow.comThe city's effort to address long-term budget deficits is continuing to take shape.
Brexit: Jeremy Corbyn on PM's statement and offer of talks  BBC NewsLabour leader Jeremy Corbyn says the prime minister is in "deep denial" and must change her red lines over a Brexit deal.
What “Hamilton” in San Juan Means to Puerto Rico  The New YorkerMichael Schulman on Lin-Manuel Miranda's return to “Hamilton” this month, bringing the play to the Centro de Bellas Artes Luis A. Ferré, in San Juan, Puerto ...
PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
Facebook got into hot water for hiring this PR firm. The EPA was another one of its clients.  GristThis story was originally published by Mother Jones and is reproduced here as part of the Climate Desk collaboration. Newly obtained emails reveal that officials ...
PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash  Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...
Puerto Rico Picks Bidders for Ailing Power Utility  Wall Street JournalPuerto Rico took an important step toward privatizing its bankrupt public power monopoly and bringing in new investment to help modernize the utility and ...
LIVE: AFC Asian Cup 2019 – Thailand vs China PR  FOX Sports AsiaThe group stage of the AFC Asian Cup 2019 is done and dusted with and we're all set for the commencement of the round of 16 of the continental showpiece.
The weekend the wheels fell off the Royal PR machine  Daily MailREBECCA ENGLISH: In the twilight of her remarkable reign, the Queen could be forgiven for sitting back with a quiet smile of satisfaction.
The White House calls food stamp funds for Puerto Rico 'excessive and unnecessary'  GristThe White House is all about providing piles of fast food to elite college athletes, but when it comes to funding Puerto Rico's post-hurricane food stamp program, ...
Karl Stefanovic: PR experts reveal what went wrong for Today hosts  NEWS.com.auFor years, Karl Stefanovic's loveable larrikin schtick ensured he was one of Aussie TV's most bankable stars — until it all came crashing down.
House floor erupts after GOP lawmaker shouts 'Go back to Puerto Rico'  Roll Call The House floor erupted Thursday shortly before Congress adjourned for the week when Republican Rep. Jason Smith yelled a potentially racially charged ...
Did Kapil Sharma just call his wedding with Ginni Chatrath a PR stunt?  Daily News & AnalysisAce comedian Kapil Sharma is grabbing the eyeballs once again, this time for a couple of things that he said on the latest episode of his comedy show.
30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown  Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...
Arcadia University Takes on Puerto Rico for Winter Training  SwimSwamDivision III Aracadia University in Glenside, Pennsylvania escaped the Philadelphia winter break from December 31st through January 7th for a trip to Puerto ...
Editorial: As ‘Hamilton’ Plays in Puerto Rico, St. Croix Should Seize the Publicity Opportunity  Saint Croix SourceBefore Alexander Hamilton was "young, scrappy and hungry" in New York, he was fending for himself on a small island in the Danish West Indies. That island ...
Puerto Rico’s $18 Billion Bond Restructuring Nears Completion  Wall Street JournalPuerto Rico's federal supervisors are making a final push to write down $18 billion in sales-tax bonds under a settlement that would mark their largest ...
More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico  CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...
Why You Should Visit The Iconic El San Juan Hotel In Puerto Rico  ForbesMore than $65 million was invested in extensive renovations at the The El San Juan hotel in Puerto Rico, and the hotel is better than ever. One of the island's ...
Trump tried withholding disaster relief funds from Puerto Rico  MSNBC"Not *content* to simply throw paper towels at the people of Puerto Rico's suffering," says Chris Hayes, "Donald Trump has been working actively from the White ...
Why Puerto Rico Is No. 1 on Our Places to Go List  The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.
'Win-win:' Manchester plant searching to fill positions hires 8 new employees from Puerto Rico  telegraphherald.comMANCHESTER, Iowa — Growing up in Puerto Rico, Christian Arroyo dreamt of one day living in Alaska.
Less hurricane aid, slower response to Puerto Rico than to Texas, Florida  University of Michigan NewsANN ARBOR—The federal response to hurricanes Harvey and Irma was faster and more generous than the help sent to Puerto Rico in preparation and in the ...
WARREN to Puerto Rico — MAYORS say HOUSING is top issue — BAKER'S climate change plan  PoliticoGOOD MORNING, MASSACHUSETTS. THE 2020 FIELD IS GROWING — Sen. Elizabeth Warren is in Puerto Rico today, and she'll travel to South Carolina for ...
Elizabeth Warren heading to Puerto Rico next week | TheHill  The HillSen. Elizabeth Warren (D-Mass.) is planning a trip to Puerto Rico next week amid reports that President Trump is considering diverting hurricane relief funding to ...
PR: ABCC To Suspend Release Of AT Tokens  CoingapeSingapore: ABCC Exchange, the Cryptocurrency Exchange based in Singapore, has recently announced that it will be stopping the release of AT tokens under ...
WATCH: Rob Schmitt Confronts Sen. Menendez on Puerto Rico Beach Photo  Fox News Insider"Fox & Friends First" host Rob Schmitt tracked down Sen. Bob Menendez in Puerto Rico Monday after the New Jersey lawmaker was photographed on a beach ...
Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages  CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.
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