35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

VIBERT: Shift report is PR poorly done  TheChronicleHerald.caJust 18 months after it was launched with some considerable fanfare, the Nova Scotia government's action plan for an aging population — called Shift — has ...
The eight biggest PR stories of 2018  PRWeekAn undercover investigation by a female reporter for the Financial Times lifted the lid on a charity gala dinner at The Presidents Club, during which some of ...
11 PR Strategies For Putting Out A Fake News Fire  ForbesBetween around-the-clock news cycles and social media channels, It's important for every business and PR professional to have a plan in place in case of a ...
Making The Case For 'Good' PR (And Five Ways To Achieve It)  ForbesFrom customer *service* to social media, here are five ways your company or personal brand can position itself more positively to public perception.
Diffusion Focuses Felix Gray's PR - Tue., Dec. 18, 2018  O'Dwyer's PR NewsDiffusion focuses Felix Gray's PR as D-T-C eyewear brand seeks to hike awareness of dangers to exposure to blue light emitted from computer screens, ...
A timid Huawei has emerged amid its global PR storm to see what's left for it to salvage  Business InsiderAfter watching China's vision of a global digital future with Huawei at its heart get torn down piece by piece over the last few months, the tech giant's chair has ...
Bunnings snags and plastic bags: The biggest PR wins and fails of 2018  SmartCompany.com.auFrom fails to fortune, 2018 has seen its fair share of organisations dominating headlines. Here's a rundown of what made news this year.
Are you an ACE communicator? - PR Daily  PR DailyYou've probably heard of Ragan and PR Daily's 2018 ACE Awards, but do you know what constitutes an ACE communicator? For starters, an ACE is … Awe- ...
Was Karl Stefanovic's lavish Mexican wedding a bad PR move?  Daily MailToday host Karl Stefanovic was ordered by Nine's CEO Hugh Marks to 'lift his game' in September after his turbulent personal life was blamed for the show's ...
The biggest PR wins and fails of 2018  mUmBRELLA*From a cricket scandal to outrage over the placement of Bunnings' onions, 2018 certainly had some unique PR moments. Here, InsideOut PR's Nicole Reaney ...
Case study: Historic farewell to war dead reaches 164 countries  PRWeekMarking the centenary of the 'war to end all wars' could have been a disaster, characterised by rows and controversies with past prejudices resurrected. To say it ...
Chime-Tech Lands UK Consumer PR Mandate For China's Xiaomi  The Holmes ReportLONDON — Chime-Tech, Harvard's sister agency within Chime Group, has won the UK consumer PR brief for Chinese consumer electronics player Xiaomi after ...
Junior Business Development/PR Liaison job, Sandton, Paulshof, Bryanston  Bizcommunity.comRole: Conceiving brands' PR strategy with managerDeveloping relationships with potential partnersActing as a professional representative of the company, ...
5 things for PR pros to know on Monday morning  PRWeekPacLife pulls ads from 'Tucker;' Latest fallout from Ghosn arrest; Nike backs Raheem Sterling in Kaepernick-like campaign. News ...
PR is in urgent need of a strong, independent research sector  PRWeekFrom the much vilified 'PR survey' to shady think-tank payments and spurious claims written on the side of buses, it's generally assumed that PRs will make it ...
Report: Fact-checkers say Facebook has used them for "crisis PR"  Fast CompanyJournalists who partnered with Facebook say they've lost faith that the social network really cares about ridding itself of false news. Facebook quickly responded.
PR Wiz Krystle Coleman Drops Biz Gems After Working With Top Rappers & NFL Stars  AllHipHopBy: India Sage (@indiasagethebrand). Krystle Coleman is the founder and CEO of Midori Star Media Group, a full-*service* public relations and brand architect ...
Sterlite case: Activists allege Vedanta PR had access to draft NGT judgement, company denies claim  Scroll.inThe digital signature of a draft document allegedly circulated among journalists on Saturday bore the name of a public relations executive for the mining firm.
Public Sector Christmas: Ambulances are the service of last resort  PRWeekAs ambulance services across the country prepare for a surge in demand over the festive period, campaigns are underway to try to persuade people not to call ...
Instinctif replaces Wes Himes with new Brussels managing partner  PRWeekInstinctif Partners has appointed Brandon Mitchener as the managing partner of its Brussels office, succeeding Wes Himes, who will return to the UK to pursue a ...
Argus Broker Affiliates Close on Sale of Texas Storage Facility  PR.comColliers International Self Storage Advisory Services Group, is pleased to announce the sale of Armor Self Storage located at 4200 US Hwy 180 E in Mineral ...
Truly, madly, deeply: the PR apologies (and non-apologies) of 2018  PRWeekPR gaffes, blunders and mistakes are nothing new, and neither are the resultant apologies - or lack of them. PRWeek looks back upon a 'sorry' 2018... News ...
Adidas reviews PR with aim of restructuring agency model  PRWeekAdidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well ...
How to measure your PR - PR Daily  PR DailyJust about every PR pro these days has figured out the importance of measurement in PR campaigns. But just as important is knowing what metrics to use and ...
Government's 'Right to Choose' campaign counters pressure of forced marriage  PRWeekThe psychological pressure brought to bear on victims of forced marriage is the focus of a new Home Office campaign that aims to highlight the mental aspect of ...
Q&A: TVC Group's Ashleigh Lezard on the changing nature of PR and journalism  The DrumEarlier this year TVC Group appointed former journalist and sustainability communications specialist Ashleigh Lezard as account director to work on The ...
After The Disaster: Lessons From Puerto Rico's PR Playbook  Forbes"S.0.S Necesitamos Aqua/Comida" was painted on the pavement in the remote coastal town of Punta Santiago after Hurricane Maria struck Puerto Rico on ...
The Most Powerful Tech PR Firms of 2018  ObserverHere are our choices for 2018's top firms in tech PR (including nine agencies that also earned a slot in this year's Observer PR Power 50).
BBC sports presenter to head comms at British Equestrian Federation  PRWeekThe British Equestrian Federation (BEF) has appointed Matt Williams as the head of communications to lead and develop its comms and marketing strategies.
Garmin appoints Golin as lead PR agency  PRWeekConsumer technology business Garmin has appointed Golin as their lead PR agency, following a competitive pitch run by Creativebrief, PRWeek can reveal.
PR: Postar - Public Chain Transaction Platform  Bitcoin NewsRecently, Postar, the world's first public chain eco-transaction platform,has attracted the attention at home and abroad. However, emerging in the bear market, ...
WHITTINGTON: How NASA turned Steph Curry’s Moon Landing Denial Into PR Gold  The Daily CallerWhen Golden State Warriors point guard Stephen Curry denied that the moon landing ever took place, NASA could have been forgiven if it had ignored him.
Observer’s 15 Rising Stars in the PR Industry for 2018  ObserverOnce you meet this year's crop of Rising Stars—our list of 15 young people to watch in the PR industry—you'll toss all those millennial stereotypes right out the ...
The Most Powerful Financial PR Firms of 2018  ObserverHere are our choices for 2018's notable PR firms in the financial space. The top six of which also made this year's Observer PR Power 50.
The 4 Most Inspiring Public Relations Campaigns of 2018  Inc.Take a cue from these three companies and a group of students when promoting and protecting your brand.
TRS preps to knock out Opposition in PR polls  Telangana TodayHyderabad: Pumped by its landslide victory in the recent Assembly elections, TRS is leaving no stone unturned to sweep the upcoming Panchayat Raj elections.
The Most Powerful Entertainment and Media PR Firms of 2018  ObserverWith N.Y. as its center in mind, here are our choices for 2018's most notable PR firms in entertainment and media.
The Most Powerful Travel and Hospitality PR Firms of 2018  ObserverHere are our selections for 2018's notable travel PR firms—the top seven also made our 2018 PR Power 50.
GOJEK in media spotlight for strikingly similar map to Grab's, PR doesn't deny claims  Marketing InteractiveThe ride hailing industry just got a tad bit juicer as netizens reported that GOJEK's beta app had similar map data characteristics and naming conventions to its ...
OnePlus Hands Smartphone PR Brief To Schwartz In Germany  The Holmes ReportMUNICH — Technology agency Schwartz Public Relations has won the consumer, B2B and corporate account for growing Chinese smartphone operator ...
The Most Powerful Fashion PR Firms of 2018  ObserverHere are our choices for 2018's notable fashion PR firms (KCD also appears in this year's PR Power 50).
Kozeny to Cover ACLI's PR Needs - Tue., Dec. 18, 2018  O'Dwyer's PR NewsJill Kozeny, chief of staff to Iowa Republican Senate Chuck Grassley, will join the American Council of Life Insurers on Jan. 2 as senior VP-communications and ...
The Most Powerful Cannabis PR Firms of 2018  ObserverHere are our selections for the year's most notable agencies in the fast-growing cannabis PR space.
'The Tonight Show' to Broadcast in Puerto Rico With Lin-Manuel Miranda  Hollywood ReporterLin-Manuel Miranda will reprise his 'Hamilton' role for a special telecast of NBC's 'The Tonight Show Starring Jimmy Fallon' set to film in Puerto Rico to aid in ...
The Most Powerful Nonprofit and Public Affairs PR Firms of 2018  ObserverHas there ever been a more important moment for firms that represent cause, issue and nonprofit clients? In our sideways political environment, it's become ...
PR: CryptoCompare adds commercial API market data service to existing free service  CoingapeNew API *service* launched in response to customer demand for commercially scalable and customisable cryptocurrency data solutions. CryptoCompare, the ...
Trump says Cohen did low-level work for him, mostly PR: Fox  ReutersU.S. President Donald Trump said he made a mistake hiring longtime personal lawyer Michael Cohen years ago and that his one-time fixer did "low-level work" ...
Why PR is finally getting a promotion  PRWeekWhy PR is finally getting a promotion. From PR Week.
PR guru Montarna McDonald marries Nick Pitt in country wedding  Daily TelegraphKarl and Jasmine Stefanovic's wedding may have hogged the headlines, but there was another glitzy nuptials that flew under the radar. Sydney publicist ...
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm  CNBCFacebook's outgoing communications head Elliot Schrage admitted in an internal memo that his team asked public relations firm Definers to push negative ...
Teen charged in killing of stepfather in Pr. George’s County, Md.  Washington PostAn argument preceded the fatal shooting, police said.
Champaign school board approves 40-year PR vet as communications head  Champaign/Urbana News-GazetteCHAMPAIGN — A 40-year veteran of public relations is slated to begin working for Unit 4 next Monday, "shoring up" a communications department flooded with ...
The Most Powerful Restaurant PR Firms of 2018  ObserverStill, it's one of the most exciting eras for restaurants in eons, which makes this an especially intriguing time for PR firms in the space—including our choices for ...
Twitter backs Shelter campaign with #DuvetKnowItsChristmas film  PRWeekTwitter has thrown its support behind a homelessness awareness campaign that encourages people to share their stories about seasonal sleeping ...
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
Lankan given PR after saving woman from fire in Korea  Daily MirrorAfter saving a woman, 90, from a burning house in North Gyeongsang Province last year, a Sri Lankan migrant worker in South Korea has been awarded ...
Esports Orgs Take Note! This is How You Do PR  HotsPawnEpic Games made a mistake releasing the Infinity Blade - especially during the NA Fortnite Winter Royale tournament - but they owned up to the PR disaster.
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
Real Effects Of Fake News On PR  The Holmes ReportSteering through the turbulence of the “Fake News” era is a central challenge for our industry, but with caution, courage, and creativity, we can deftly navigate ...
Jagdish Thakkar, Low-Profile PR Officer to India's Most High-Profile Client  The WireSoft spoken Thakkar was reputed not just to capture the mindset of his boss, but also prepare the perfect press note even before the briefing ended.
Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunchFacebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
PR: Proper cryptocurrency betting and gambling service as it should be!  CoingapeThe rise of attention to digital assets last years turned to the growth of services related to cryptocurrencies. Sportsbooks and casinos are not an exception.
Flack on Friday: PR vs gorilla, Ingham vs Whitehouse, PR festive fun  PRWeekThis one's a classic case of a 'before and after' photo, except sadly we don't have the 'after' version. This is a shame because this one - the 'before' – captures ...
Lufthansa Selects Achtung To Lead Global PR  The Holmes ReportThe German agency, already the European lead for subsidiary airline Swiss, has landed the global brief.
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
The Most Powerful Real Estate PR Firms of 2018  ObserverHere are our selections for the year's most notable PR firms in the real estate sector. Also notable: the top four firms here also appear in this year's PR Power 50.
Why banks don't need love for loyalty  PRWeekAre any banks actually winning customer hearts? And if so, how? Campaign and WE communications dissect banking and finance global trends with help from ...
Former Warner Bros Int’l Publicist Justine Gamez Huckabay Launches PR Label Intercommunicate  DeadlineEXCLUSIVE: Former Warner Bros International theatrical publicist Justine Gamez Huckabay is launching entertainment and tech PR label Intercommunicate.
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  DeadlineAfter 14 yrs at the Seattle-based giant, the now-ex VP Public Relations & Publicity at Amazon Entertainment is looking for "something new."
Puerto Rico’s economic crisis hit long before Hurricane Maria  Miami HeraldA labor force participation rate in the bottom 3 percent globally doesn't happen by accident. It's the result of well-intentioned but misguided public policies.
'Must have' brand love (and how to lose it)  PRWeek'Must have' brand love (and how to lose it). From PR Week.
Motlanthe Commission could be a high-level PR stunt for...  Daily MaverickThe commission's report won't bring back would-be investors that shied away after Zimbabwe's August shootings. By Ringisai Chikohomero.
Kieran McGeeney: Some managers toe the line — but I don’t do PR  Irish ExaminerKieran McGeeney has hit out at the experimental playing rules and believes the changes are a knee-jerk reaction to the criticisms of pundits. The Armagh ...
Jimmy Fallon taking ’Tonight Show’ to Puerto Rico with Lin-Manuel Miranda  Regina Leader-PostLOS ANGELES — Jimmy Fallon's “Tonight Show” will air an episode next year from Puerto Rico including an exclusive performance with Lin-Manuel Miranda ...
What the Hell Is Going on With the Women’s March?  The CutFrom Tablet's report of anti-semitism within Women's March to the organizations botched attempt to silence journalists, what's going on with the Women's March?
NJF named U.S. Public relations agency of record for the Costa Rica Tourism Board  Travel Daily News InternationalNEW YORK - NJF, MMGY Global's public relations, social media, and experiential marketing brand, announced that it has been appointed the U.S. public ...
PR: Nagezeni’s competition for Lambo: temperature is rising  CoingapeNagezeni's trading competition is getting closer to the finish line, and the tension rises each day. Well, no surprise – the supercar, premium watches and 160+ ...
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
Puerto Ricans Angry Over Impending Ban On Cockfighting  NPRAs part of the farm bill, lawmakers on Capitol Hill have voted to ban cockfighting in Puerto Rico. The practice is already banned in all U.S. states, but the island ...
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
Puerto Rico Clasico #2 Preview: Division II & III Teams Clash In San Juan  FloHoopsTeams from NCAA Div. II, Div. III, and NAIA wrap the 2018 portion of their seasons this week at the Puerto Rico Clasico 2 in San Juan.
Emily Donahue leaves Austin's KUT for public-relations post  CurrentEmily Donahue, a veteran public radio journalist who was director of journalism sustainability and impact at KUT in Austin, Texas, resigned Dec. 13, according to ...
Tory Mayoral Candidate Tells Sadiq Khan: Spend Less On PR And More On Police  LBCSadiq Khan must spend less money promoting himself and more on funding the police, the Conservative Mayoral candidate has told LBC.
Bell official indicted for inflating price of 4 helicopters  Star-TelegramA Bell vice president was indicted in Puerto Rico in a scheme over the sale of helicopters sold to Puerto Rico. A Puerto Rican businessman had been previously ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Wendy Williams Insists Offset Crashing Cardi’s Stage To Win Her Back Was A PR Stunt  Hollywood LifeWendy Williams thinks Offset crashing Cardi B's to get her back was all a 'PR stunt'! Here's what she had to say about the estranged couple.
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
11 of the best PR campaigns and activations of 2018 (according to you)  PRWeekEach month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look ...
Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it'  CNBC"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.
PR: Is there a future for Cryptocurrencies in the online casino industry?  CoingapeCryptocurrencies are the world's latest craze, with more and more individuals and businesses relying on them to conduct payments. People are even buying ...
Huawei’s New Playbook in Washington: Drop PR and Hire Lawyers  Wall Street JournalChinese cellular-technology giant Huawei is relying on a team of recently hired American lawyers to defend itself from an onslaught of accusations and ...
Infographic: How to achieve SEO success in 2019 - PR Daily  PR DailyIn the constant cycle of algorithm updates and new trends, what will help land your website atop influential search engine results in the coming year? According ...
JLP picks Samuda to lead its PR campaign  Jamaica GleanerSenator Matthew Samuda is the new head of the Jamaica Labour Party's (JLP) Public Relations Committee. Samuda's appointment was ratified by the party's ...
Social Media Manager  Pedestrian TVElise Garland Public Relations specialises in premium fashion, beauty, lifestyle and retail brands. The agency injects a dynamic quality into all of their PR and ...
MRMWR organises awareness, media and public relations forum - Oman  Muscat DailyThe Ministry of Regional Municipalities and Water Resources (MRMWR) in the wilayat of Seeb is organising a two-day forum titled 'Awareness, Media and ...
Congress Moves To Ban Cockfighting In USVI, PR -  VI ConsortiumThe U.S. Congress on Wednesday approved legislation that would ban cockfighting in the U.S. Virgin Islands and Puerto Rico, following a monthslong battle by ...
Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico  PRNewswireEAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...
USD Women Excited to be in Puerto Rico  KDLT NewsSAN JUAN, PUERTO RCICO… The USD women's basketball team is coming off a huge win at #22 Missouri Saturday night and improved to 10-1 as a result.
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Much Ado About A Lot!

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