35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

PR Self-Defense: Four Ways To Fight Suspicious Media Requests  ForbesBy digging deeper on story requests, PR professionals can present the full picture around a given media opportunity, placing themselves and their clients in a ...
Remapping Fashion PR: How One Agency Is Changing The Rules  ForbesChristian Daccache, founder of Bureau Des Createurs, reveals how the next generation sees its role in remapping fashion, what does emerging mean in the age ...
Impeachment committee forms in Puerto Rico as protesters call for Gov. Rosselló to resign  CNNSan Juan, Puerto Rico (CNN) As thousands of people crowded the streets calling for Gov. Ricardo Rosselló to step down, the president of Puerto Rico's House ...
Britvic Refreshes PR Agencies With Addition Of Tin Man & Cirkle  The Holmes ReportLONDON — British soft drinks company Britvic has refreshed its PR agency bench, confirming Tin Man as brand PR agency for its J2O brand and awarding its ...
Podcast: Adam Ritchie On Invention In PR  The Holmes ReportThe founder of Adam Ritchie Brand Direction joins the Echo Chamber to talk about how PR can be used to invent and transform.
Seven PR Factors To Power Your Digital Communications Strategy  ForbesAs public relations and other marketing disciplines continue to converge and intertwine, having a comprehensive digital communications strategy becomes more ...
14 Apps Top PR Executives Can't Live Without  ForbesSet your PR team up for success with these must-have apps from the experts of Forbes Agency Council.
Puerto Rico protesters are clearing the streets after a night of demonstrations included police firing tear gas  CNNSan Juan, Puerto Rico (CNN) Protesters calling for the resignation of Gov. Ricardo Rosselló began clearing the streets in the early morning hours of Thursday, ...
Three Things You Need To Know Before You Develop Your PR  EntrepreneurWhen you're introducing a new brand or launching a new product, word of mouth is essential in building trust, raising awareness, and ultimately, achieving those ...
RK PR Is Hiring A PR Coordinator, Fashion In New York, NY  FashionistaRK PR is looking for a dynamic, entrepreneurial and self-motivated PR coordinator for its roster of emerging fashion brands to join our growing company.
Miami Host Committee Taps Golin For 2020 Super Bowl PR  The Holmes ReportGolin has launched a multi-faceted campaign aimed at drumming up interest in South Florida as well as the February game.
Garuda Makes Peace With Vlogger to End Latest PR Disaster  Jakarta GlobeThe flag carrier has been on the receiving end of a social media backlash after charging a disgruntled passenger with defamation.
Jeffrey Epstein’s sinister PR strategy was a ‘classic tactic of spamming the internet’  MarketWatchA reputation-repair program for a prominent person convicted of criminal wrongdoing can easily cost more than $100000.
Five Tips For Aspiring PR Professionals  ForbesGet established in the field and start the process of becoming a media master.
Maggie Wanezek, 13, Hits PR 1:02.19 in 100 Back at Minneapolis Sectionals  SwimSwamMaggie Wanezek first broke 1:03.0 in May, going 1:02.34 to qualify for Olympic Trials. This is now her third instance under 1:03 and her best time.
The pros and cons of hiring in-house versus agency public relations  AdAge.comOne of the most critical decisions you'll face as an entrepreneur is determining the best channels -- and partners -- to help promote your brand's message.
Third PR and communication person quits Star India in July - Sports Business News India  InsideSportSports Business News India: Star India's Preeti Puri Sharma has reportedly stepped down from her position as the Vice President - PR.
Michele Marie PR Is Hiring Fall 2019 Interns In Los Angeles, CA  FashionistaABOUT MMPR: Michele Marie Public Relations is a full-*service* public relations agency specializing in editorial, celebrity and event driven press in the fashion, ...
Tear Gas Fired at Puerto Rico Protesters Amid Calls for Governor’s Resignation  The New York TimesA day of protests turned raucous in Puerto Rico and the police fired tear gas to hold back a crowd demanding the resignation of Gov. Ricardo Rosselló.
Former health minister rejoins controversial drug maker's PR agency  The GuardianFormer health minister James O'Shaughnessy has rejoined the PR consultancy Portland, whose clients include a US drug company which is refusing to drop the ...
HBO's Head of PR to Depart After Nearly 40 Years  Hollywood ReporterTwo months after corporate parent WarnerMedia enlisted Kevin Brockman as its head of PR, HBO's head of corporate communications Quentin Schaffer is set to ...
Omnicom PR Firms Dip 1.3% In Q2 2019  The Holmes ReportThe company's PR firm revenue dipped for the first half of 2019 after a growth streak that spanned four consecutive quarters.
ODA PR Is Seeking Fall '19 Fashion PR Interns In New York, NY  FashionistaODA PR is seeking motivated fashion PR interns to start in August for a Fall Internship.
A day in the life of... Head of Content and Digital PR at MediaVision  EconsultancyJodie Harris is Head of *Content* and Digital PR at MediaVision, a London-based integrated digital marketing agency. We caught up with her to find out about the ...
53% of PR pros use a wire service, Coca-Cola's approach to inclusion, and words to banish - PR Daily  PR DailyGood morning, PR pros: Diet Coke is removing the labels from some of its cans to help consumers “start a conversation about theirs.” The campaign, called ...
Jail for polo player who gave false info in PR application  The Straits TimesA Pakistan-born polo player, said by his lawyer to be Singapore's highest-ranked, was sentenced to jail yesterday for lying about his secondary school 13 years ...
On the ground as Puerto Rico's political protests erupt  CNNLeyla Santiago reports from Puerto Rico, where a standoff between protestors and the Puerto Rican governor has sent the island into political chaos.
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in writing engaging headlines, advice for landing your first PR job, targeting mature consumers with native ads, and more.
New Balance Hands Global PR Business To MullenLowe  The Holmes ReportBOSTON — Sportswear giant New Balance has handed its global public relations business to MullenLowe PR, formally naming the firm its PR agency of record.
Puerto Rico Leadership in Turmoil Amid Calls for Ricardo Rosselló to Resign  The New York TimesTwo senior members of Gov. Ricardo A. Rosselló's cabinet have stepped down amid a widening political crisis in Puerto Rico.
Opinion: Haskell Day heat debacle should have been avoided at Monmouth Park  USA TODAYMonmouth Park finally decided to run Haskell Day stakes in the evening due to searing heat, but took too long to react to new landscape.
Study: 40% Of Execs Don't Think PR Delivers Good Value  The Holmes ReportLONDON — A new report into perceptions of PR among executives has found that two in ten do not know what PR stands for and 40% do not think it delivers ...
Foundation Is Seeking Fall '19 Digitally-Savvy PR and Social-Media Interns In New York, NY  FashionistaFoundation is a digital-first agency based in NYC. We provide communications strategy and talent management for the industry's best brands and influencers.
AT&T explores sale of its Puerto Rico business: sources  Reuters(Reuters) - AT&T Inc (T.N) is exploring options for its business in Puerto Rico that could include a potential sale for around $3 billion, people familiar with the ...
In Puerto Rico, Ponce Mayor Mayita Meléndez Discusses The State Of The Island  NPRNPR's Ailsa Chang speaks with Mayor Mayita Meléndez of Ponce, Puerto Rico, about growing calls for the governor's resignation.
PR: Bitcoin.com Wallet Joins Blockchain Consortium FIO  Bitcoin NewsBitcoin.com wallet, the official wallet of Bitcoin.com, has joined the Foundation for Interwallet Operability (FIO) in a move that will assist the wave of new users ...
Red Havas young gun takes the helm of Manchester PR agency  PRWeekRed Havas head of news Alex Duckett, 27, has left to lead Manchester-based agency Wentworth PR. He played a pivotal role in Greggs' vegan sausage roll ...
CMS Board Hires PR Firm To Deal With Superintendent Suspension Aftermath  WFAEThe Charlotte-Mecklenburg Schools board has hired a global public relations firm for $30000 that specializes in crisis management to deal with the.
PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry  PRWeekPR has a public perception problem as a majority of people believe brands and organisations use it to hide the truth and cover up their mistakes, a new study of ...
Grayscale PR Is Seeking Fall '19 Showroom Interns In New York, NY  FashionistaGrayscale PR is looking for fall showroom interns who are interested in pursuing a career in Public Relations.
Diaspora & P.R.'s Business Sector: A Necessary Partnership  Caribbean BusinessEditor's note: The following was first published in the July 11-17, 2019, issue of Caribbean Business. Puerto Rico business leaders have stepped up to the plate ...
Cannes 2019: PR Firms Close Out Week With More Wins — Full Roundup  The Holmes ReportOn the fifth and final day of Cannes Lions, Alison Brod picked up a Titanium Grand Prix for its PR support of Burger King's “The Whopper Detour” campaign.
PR: Liechtenstein Financial Market Authority Approves Tokenized Real Estate Investment Product  Bitcoin NewsCROWDLITOKEN AG pioneers and starts distribution of a digital bond – European retail investors benefit as well For the first time in Europe, the Liechtenstein ...
The industry must push beyond BAME internship schemes to make PR & comms more 'colourful'  PRWeekThe industry must push beyond BAME internship schemes to make PR & comms more 'colourful'. From PR Week.
WOTS UP | USFDA turns Big Brother; PR spices up corporate war  MoneycontrolUSFDA UPS ANTE ON COMPLIANCE. The USFDA audits are now going beyond just compliance with current good manufacturing practices (cGMP) at ...
Samsung PR Head James Coyle Moves To Ketchum  The Holmes ReportLONDON — Samsung Electronics UK PR lead James Coyle is returning to agency life as Ketchum's new managing director of client experience, the Holmes ...
New PR agency names top Mergermarket M&A adviser rankings  PRWeekJoele Frank Wilkinson Brimmer Katcher and Kekst CNC are the new names at the top of two Mergermarket tables that rank PR agencies by M&A deals they ...
PAN Moves Into UK With Capella PR Acquisition  The Holmes ReportThe purchase of the London digital and PR agency has created Boston-based PAN's first owned office outside the US.
Media diversity concerns as PR firm takes control of Tasmanian regional papers  ABC NewsA public relations firm boasting two former Liberal party senior advisers has purchased two regional Tasmanian newspapers, installing as editor a controversial ...
10 do's and don'ts for landing your first PR job - PR Daily  PR DailyLanding that first PR job is tougher than most people care to admit. That's because there is no paint-by-numbers career trajectory for communicators.
Two-thirds of Americans support statehood for Puerto Rico, Gallup finds  CNNWashington (CNN) Two in three Americans support statehood for the US territory of Puerto Rico, a Gallup Poll released Thursday found, a figure that's largely ...
CMS Board hires PR firm for damage control of superintendent suspension  WBTVSources say the firm is expected to specifically to handle the situation involving the superintendent's suspension so that CMS employees wouldn't have to deal ...
McHugh Brothers Battle in 200 Breast, Beata Nelson Hits PR in Minneapolis  SwimSwamIn a battle of the brothers, Max McHugh took down older brother Conner McHugh in the men's 200 breast tonight in Minneapolis. Max, a rising sophomore with ...
Hewlett Packard Enterprise restructures global comms  PRWeekSAN JOSE, CA: Hewlett Packard Enterprise has restructured its global corporate communications function into five teams. Some of the teams have been merged ...
Cannes Day Four: PR Firms In On Four Of Thursday's Grand Prix Prizes  The Holmes ReportCANNES — PR agencies were among the recipients of four of the five Grand Prix prizes awarded Thursday at the Cannes Lions International Festival of ...
PR: Cred and Bitcoin.com Join Forces to Boost Crypto Lending  Bitcoin NewsBy John Yearwood Cred Correspondent Amid a dramatic Bitcoin bull run, two of the most influential names in the blockchain finance industry have launched a.
FBI makes arrests in Puerto Rico corruption scandal, prompting calls for governor’s ouster and concerns about billions in storm aid  The Washington PostThe FBI on Wednesday arrested two former senior officials who served in the administration of Puerto Rico Gov. Ricardo Rosselló, leading the chairman of the ...
Did Betsy DeVos's School Choice Program Enable Puerto Rico's Corruption Scandal?  ForbesYesterday, the former education secretary of Puerto Rico, Julia Keleher, returned to the island to stand trial after being arrested by the FBI on July 10th on fraud ...
Protesters Reach Barricade Near PR Executive Mansion  NBC New YorkThousands of protesters continue to demand the resignation of Puerto Rico governor Ricardo Rossello, and the demonstrations have gone on for a week. NBC 4 ...
How Samantha McMillen Went From Magazines and PR to Styling Elle Fanning and Johnny Depp  FashionistaIn our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success ...
Puerto Rico Gov. Rosselló's scandals threaten recovery from Hurricane Maria  Axios2020 candidates Sen. Elizabeth Warren, Rep. Tulsi Gabbard and former HUD secretary Julián Castro called for Puerto Rican Gov. Ricardo Rosselló to resign on ...
Dutch airline KLM having week from hell following second PR gaffe  The Irish TimesCompany attracted negative press after saying it would tell breastfeeding mothers to cover up.
Jeff Hunt Launches New PR Firm Legend Labs  The Holmes ReportThe agency Hunt previously founded, PulsePoint Group, was acquired by Olson in 2013.
PR and entertainment company New Romans appoints Anthony Spargo as managing partner  mUmBRELLA*Former Latitude Finance head of corporate affairs, Anthony Spargo, has been appointed as managing partner of PR and entertainment company New Romans.
Stream Residente's Puerto Rico Protest Song "Afilando Los Cuchillos' : Alt.Latino  NPRAmid the most crucial political crisis to hit Puerto Rico in its modern history, Puerto Rican artists Residente, Bad Bunny and iLe respond with music in real time.
PR: Matrix Exchange Receives Approval From Abu Dhabi Global Market  Bitcoin NewsAbu Dhabi-based crypto asset exchange, Matrix Exchange announced on July 12 that it has received an In-Principle Approval (IPA) from by the Financial ...
Mike Liotta Exits True Public Relations, Launches PR Machine  DeadlineEXCLUSIVE: Mike Liotta has stepped down from his role as VP at True Public Relations to launch PR Machine. The newly formed boutique agency will be ...
Avian WE bags Danone's PR mandate | PR  Campaign IndiaDanone India has appointed Avian WE as its PR consultancy on record following a competitive pitch. Avian WE's remit covers both corporate and brand ...
Jeffrey Epstein launched PR campaign after 2008 sex abuse allegations  INSIDERJeffrey Epstein launched a PR campaign in hopes of improving his image after he was released from prison following a plea agreement on sexual abuse ...
BlackBerry PR agency brief for South East Asia raises fears of alleged 'idea theft'  Mumbrella AsiaA recent request for proposal for a Singapore-based public relations firm from BlackBerry has resulted in at least one agency deciding to withdraw from the pitch ...
Does Richland County need better PR? Council members want to hire an image maker  The StateRichland County Council wants to hire an outside communications firm to help council members better communicate with county residents about what they do.
Newspaper ad allegedly by S'pore PR woman, 44, seeking soulmate who earns at least S$10000 a month  Mothership.sgLove can be left to chance and discovered in unexpected places, but some would rather take destiny into their own hands.
PR Connect: Lightspeed announces the second edition of Extreme Entrepreneurs - the no-strings attached training program to help high potential founders  MoneycontrolThrough the afternoon, the selected startups will have their business and points of view tested by a Lightspeed Partner.
2 years after hurricanes, Trump administration has OK'd only 9 projects for funding in Puerto Rico  USA TODAYWASHINGTON – Nearly two years after Hurricanes Irma and Maria left Puerto Rico in shambles, the pace of recovery on the U.S. territory remains at a crawl as ...
AT&T Might Sell Puerto Rico Business to Offload Debt  Market RealistOn Thursday, a Thomson Reuters report suggested that AT&T (T) might sell its business in Puerto Rico for around $3 billion.
Embattled Puerto Rico Gov Apologizes for Profane Tirade Against Ex-NYC Council Speaker  NBC New YorkPuerto Rican Gov. Gov. Ricardo Rosselló was in Europe with his family this week on vacation when his administration took several hits that many believe have ...
Puerto Rico’s Bankruptcy Plan Is Almost Done, and It Could Start a Fight  The New York TimesAfter three years of negotiations, Puerto Rico's federal overseers are at last finishing up a plan to complete the restructuring of the island's roughly $124 billion in ...
How Cameo Survived a Public Relations Nightmare  EntrepreneurListen to Cameo's founder discuss his PR nightmare on our podcast Problem Solvers. Steven Galanis was in his office one day last November when he got a ...
Tulsi Gabbard joins protests in Puerto Rico for governor to resign  CNN InternationalDemocratic Hawaii Rep. Tulsi Gabbard flew to Puerto Rico Friday to join the thousands of protesters there who have demanded that Gov. Ricardo Rosselló step ...
Chaotic Sneaker Drops: A Marketing Dream or PR Nightmare for Brands?  Footwear NewsA hyped Adidas collaboration with AriZona Iced Tea was shut down by the NYPD over safety issues this week. Is this a PR dream or nightmare?
PR Connect: Why should you invest in a Bajaj Finance Fixed Deposit now?  MoneycontrolFinance Minister, Nirmala Sitharaman, presented the first budget for the Government's second term on 5 July 2019.
'Living legend' of public relations Harold Burson makes career move at 98  The Daily MemphianHarold Burson is called a living legend, icon, godfather and founding father of the public relations industry. And he's switching his office from New York to ...
Dropbox Faces A Looming PR Nightmare  Seeking AlphaDropbox appears to have quietly reversed course on their Plus price hike. If you attempt to cancel, they will let you keep current pricing. This appears to be a.
‘Trends end’: Fashion brands are working to move sustainability efforts beyond PR  GlossySustainability is about more than just materials. While making a pair of shoes out of plastic bottles is good PR, it's the behind-the-scenes supply chain changes ...
PR guilty of sharing info promoting child-sex acts  The Straits TimesA senior bank executive formerly with Deutsche Bank met four other men in Singapore and shared with them information to promote child sex activities in the ...
Why Paddy Power's 'shocking' Huddersfield Town kit might be a PR stunt  The DrumPaddy Power has stoked controversy online after revealing a "bold" design for new partner Huddersfield Town's kit – but eagle-eyed fans have suggested the ...
As BDO PR/USVI Former President Appears In Federal Court On Corruption Charges, Questions Linger About The Company's USVI Operations -  VI ConsortiumFernando Scherrer appeared in federal court in Puerto Rico on Tuesday to finalize bail procedures as part of a group of six people arrested on July 10 for their ...
Puerto Rico: thousands flood streets in push to oust governor – in pictures  The GuardianPhotographer Angel Valentin accompanied our reporter Oliver Laughland to capture the growing protests in Puerto Rico against Governor Ricky Rosselló.
Toddler takes fatal plunge from cruise ship in Puerto Rico: reports  New York Post The toddler was being held by her grandfather when she slipped out of his arms and plunged from the 11th floor of the "Freedom of the Seas."
Nick Clegg: “I'm not just providing a PR gloss”  Financial TimesICYMI, former deputy prime minister-turned-YouTube sensation-turned-Facebook flack Nick Clegg went on Radio 4's Today programme earlier on Monday to ...
Jada Russell, High-Powered PR Boss, Dies After Breast Cancer Battle  Block Club ChicagoENGLEWOOD — Jada Russell, a high-powered public relations executive who served clients including Dwyane Wade, Jesse Jackson and Rhymefest, died ...
Authorities discover nearly $4 million in an abandoned boat in Puerto Rico  CNNAfter border patrol agents in Puerto Rico chased after a boat on Sunday, they found five duffel bags stuffed with $3.7 million in cash.
Protesters In Puerto Rico Call For The Governor To Resign  NPRText messages of Gov. Ricardo Rosselló private communication with cabinet members leaked and show derisive, profanity-laced messages about political foes.
UNHRC: What we have here is a PR problem  Philippine StarFrankly speaking, I'm for leaving the United Nations Human Rights Council (UNHRC) for it has become a PR problem to the Philippines. Yes, for me it is a PR ...
Weightlifter Katherine Nye Squats 182kg/400lb for a New PR  BarBendUSA weightlifter Katherine Nye is a name on everyone's radar heading into the upcoming Olympic year. She's had a record-setting 2019 season so far, being ...
Is China’s propaganda machine losing the PR battle with the US?  South China Morning PostBeijing's tight grip on all forms of communication linked to the trade war could be doing it more harm than good, analysts say.
The relentless Sky Sports pro-Mike Ashley PR coverage gets ever worse | NUFC  The MagSky Sports are continuing to do a great job on covering Newcastle United this summer. For Mike Ashley that is. The most disastrous self-inflicted summer the ...
Tales Of The Cocktail Doubles Down On Its Support Of Puerto Rico's Bar Scene  ForbesThe nation's largest annual cocktail conference will travel to Puerto Rico for the second year in a row to continue supporting the commonwealth's rebuilding ...
Safariland Tear Gas Was Allegedly Used Against Protesters in Puerto Rico  HyperallergicThis week in San Juan, Puerto Rico, police used tear gas against protesters. The identification of the source for this agent might further stoke the flames of a ...
Danone Shifts India PR Duties To Avian WE  The Holmes ReportAvian WE will drive Danone's Health and nutrition agenda across India.
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Gaining news coverage on a successful press tour requires planning,... Read More

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Your public relations effort really should involve more than press... Read More

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Publicity is an important and often overlooked tool of creative... Read More