35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Sending out the right message: PR professionals in high demand this poll season  Business StandardFrom local units of national parties to individual candidates, public relations professionals are in high demand this election season as politicians in Maharashtra ...
Obituary: Ryan Donovan, Well-Regarded Senior PR Counselor Passes Away at 52  The Holmes ReportSAN FRANCISCO — Ryan Donovan, whose public relations career spanned three decades across agency and prominent in-house roles, passed away ...
Tech PR community mourns Ryan Donovan  PRWeekNAPA, CA: The PR industry is mourning one of its best-known technology experts, Ryan Donovan, who died last week at his home in Napa, California. Donovan ...
PR professionals on high demand this poll season  The New Indian ExpressToday's political public relations has evolved and is no longer restricted to rallies and traditional canvassing, said Sunil Khosla, founder of a Delhi-based public ...
The Resurrection Of Yearning: The PR Story Behind The Launch Of “JAWA”  BW BusinessworldPiyush sharma - This is an exciting prospect for the entire motorcycling community in India. From a PR perspective, it will be interesting to watch how marketing ...
Never.no Appoints Red Lorry Yellow Lorry As Global PR Agency  The Holmes ReportLONDON — Social TV platform Never.no has appointed B2B technology specialist Red Lorry Yellow Lorry as its global PR agency, with a brief to engage ...
PR: Bitcoin.com Partners With Jeju Blockchain Smartcity Association to Spread BCH Adoption  Bitcoin NewsRoger Ver, CEO of Bitcoin.com has agreed to help the Jeju Blockchain Smartcity Association grow the BCH ecosystem. On March 25th, Roger Ver agreed to ...
Breakfast Briefing: 5 things for PR pros to know Tuesday morning  PRWeekAvenatti charged with trying to extort Nike; Why Jimmy Fallon's show looked different Monday night; Trump feels bad for dragging Hicks into Mueller investigation ...
Healthcare PR Senior Account Executive job with Life Sci Public Relations | 393267  mediabistro.comOur fast-growing NY healthcare public relations firm is looking for a Senior Account Executive to join our team to help support communications and public ...
Field Consulting recruits inaugural MD from Pagefield  PRWeekHolbrook, who started yesterday (25 March), joins after five years at Pagefield, where she was a partner leading on public affairs and corporate PR. She led ...
Food banks risk being 'captured' by corporate PR drive, say activists  The GuardianThe UK food bank movement has been warned it is in danger of being “captured” by big corporations and supermarket chains that promote high-profile ...
30 jobs in the PR and marketing world - PR Daily  PR DailyCompleting everything on your to-do list feels great—especially when you put in extra time and effort to get the work done. A strong work ethic is essential for ...
As Per Latest Report, Global Media Intelligence & PR Software Market 2019-2026 Set to Grow with Healthy CAGR with Leading Players Like Cision, Isentia Group, Meltwater and WPP (Kantar Media)  industryreports24.comGlobal Media Intelligence & PR Software Market grow at a healthy rate during the forecast period. Market supported by growth engines such as growth of ...
Global Media Intelligence & PR Software Market: Size, Trends & Forecasts (2019-2023), with Cision, Isentia Group, Meltwater and WPP Dominating - ResearchAndMarkets.com  Business WireDUBLIN--(BUSINESS WIRE)--The "Global Media Intelligence and PR Software Market: Size, Trends & Forecasts (2019-2023)" report has been added to ...
All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
How To Create Meaningful PR Content -- Even When You Have Nothing 'New' To Announce  ForbesWhether working on the agency-side or in an in-house role, every marketing and communications professional has faced one universal challenge. What do you ...
OutCast expands outside US with deal for London-based Sepia  PRWeekOutCast expands outside US with deal for London-based Sepia. From PR Week.
UK Young Lions PR: The Romans win gold and silver in all-female podium  PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...
Huawei turns to US group in public relations battle  Financial TimesHuawei recently hired a top Washington public relations group to help it make its case in the US following months of media and political scrutiny for the Chinese ...
Xerox hires Anne Marie Squeo as comms, brand leader  PRWeekNORWALK, CT: Xerox has named Anne Marie Squeo as SVP and chief communications and brand officer. A newly created role, Squeo will oversee all aspects ...
Digivizer and the University of Newcastle collaborate to support PR students  mUmBRELLA*Digital tech, analytics and data company Digivizer has collaborated with the University of Newcastle to make its platform available for PR students. The.
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
Destination Canada re-ups with Zeno Group  PRWeekNEW YORK: Destination Canada has renewed its deal with Zeno Group, extending a contract dating to late 2015 to help the commission promote Canadian ...
Technical PR agency raises over £2,000 for local community organisation  Business Up NorthYorkshire-based Scriba PR has raised £2,051 at its latest fundraising event – in aid of local community interest company, Conscious Youth. The team was joined ...
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Microsoft moves consumer PR from 3 Monkeys Zeno  PRWeekMicrosoft has moved its six-figure consumer PR account from 3 Monkeys Zeno to sister shop Assembly, ending a 10-year relationship with the agency, PRWeek ...
Bae Jin Young's “Produce 101” PR Video Becomes First To Reach 10 Million Views  soompiBae Jin Young's one-minute PR video from “Produce 101 Season 2” is the first PR video to reach 10 million views on Naver TV! The video reached 10 million ...
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
Energy giants spent $1bn on climate lobbying, PR since Paris: watchdog  Yahoo NewsThe five largest publicly listed oil and gas majors have spent $1 billion since the 2015 Paris climate deal on public relations or lobbying that is "overwhelmingly ...
Stuart Newman, war hero, PR pioneer, dies at 97  KeysNews.comStuart Newman started promoting the Florida Keys as a tourism destination years before the island chain had established its own Tourist Development Council.
Spotify Calls On Regulators to Fight Against PR - Mon., Mar. 25, 2019  O'Dwyer's PR NewsSpotify is sounding the alarm over what it deems anti-competitive actions in the marketplace committed by Apple. The music streaming *service* has now filed a ...
Puerto Rico passes bill for 100% renewable energy by 2050  Power TechnologyThe government of Puerto Rico has passed Senate Bill 1121 to ensure the island's energy comes from 100% renewable sources by 2050.
PR - WARFRAME APPROACHES 50 MILLION PLAYER MARK AT SIXTH-YEAR ANNIVERSARY  GoNintendoLONDON, ON – March 25, 2019 – Canadian developer and publisher Digital Extremes is humbled and proud to announce today its cooperative online hit ...
Puerto Rico Legislature Approves 100 Percent Renewable Energy Target  Greentech Media NewsPuerto Rico joins a small group of jurisdictions pursuing 100 percent renewables.
Puerto Rico faces food-stamp crisis as Trump privately vents about federal aid to Hurricane Maria-battered island  The Washington PostTOA BAJA, PUERTO RICO — At the Casa Ismael clinic for HIV-positive men with severe health complications, the staff used to immediately change patients' ...
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
$1 Billion on Public Relations For Energy Giants  Equities.comThe five largest publicly listed oil and gas majors have spent $1 billion since the 2015 Paris climate deal on public relations or lobbying in a way that is ...
Huawei's PR Lessons For China Inc  The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?
BCW Lands Lucrative Lenovo PR Remit In China  The Holmes ReportBEIJING — BCW has landed Lenovo's lucrative PR remit in China, taking on a range of communications duties that are estimated at upwards of $3m per year.
The Hidden PR Disaster That Led to Huawei's Crisis  OZYThe telecom giant always had a tough task in convincing the West it could be trusted. But it made its job even harder by not listening to key advisers.
Is There Still A Path that Returns Puerto Rico to Debt Sustainability?  Council on Foreign RelationsPuerto Rico's debt restructuring is in a strange form of limbo. Puerto Rico's oversight board is currently on life support. It is waiting to see if the Supreme Court ...
Merck Reviews US Corporate PR Support Agencies that already do work for the pharmaceutical giant are  The Holmes ReportAgencies that already do work for the pharmaceutical giant are among those participating in the review.
Rujugiro embarks on PR campaign to mask blood money in Uganda  The New TimesRwandan dissident Tribert Rujugiro has embarked on an aggressive campaign to portray a positive image of his tainted Tobacco business in northern Uganda.
Brexit: PR Industry Still Divided On Preferred Outcome  The Holmes ReportResearch from the PRCA shows 45% of comms leaders would prefer Article 50 to be rescinded.
Sainsbury's moves consumer PR from Freuds to new agency without a pitch  PRWeekSainsbury's has moved its consumer PR account from Freuds to Hope & Glory less than a year after the agency picked up the account, PRWeek can reveal.
A Conservative Case for Puerto Rican Statehood  National ReviewBesides being the right thing to do, it could reawaken Americans to the necessity of our Constitution's federalist principles.
Jason Rose's PR Firm Feud Escalates From YouTube to Restraining Orders  Phoenix New TimesMelissa Rein Lively, an ex-employee of local spinmeister Jason Rose's PR firm, alleges that the firm lacks ethics and uses “its powers for evil.” Rose's firm says ...
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
Win an Apple Watch worth £279! PR professionals invited to have a say in Haymarket's Jobs Survey  PRWeekVoice your opinions in the 2019 Annual Jobs Survey from Haymarket Media Group and be in with the chance to win an Apple Watch Series 3 worth £279.
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
PR: Austrian ANON Blockchain Summit Attracts Billion Dollar Businesses  Bitcoin NewsThe inaugural ANON Blockchain Summit Austria will be held April 2-3, featuring Microsoft, IBM, Alibaba Cloud and Accenture plus other big names, with the aim ...
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
McMillan brings big dreams to Trade Street PR firm  Up & Coming WeeklyIt was about 15 years ago when Aneisha McMillan had an idea for a product she wanted to launch and needed a public relations firm to give her plan a boost.
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
WPP PR Firms Outperform Group With 2.6% Growth In 2018  The Holmes ReportWPP's PR and public affairs firms led growth at the holding group, which reported an overall revenue decline of 0.4% last year.
The Results of Our Puerto Rico Cave Shootout Are In!  FstoppersLast week, we continued our exploration of Puerto Rico with our second shootout challenge. This time, we mixed it up a little bit with a guest photographer, and ...
How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand ...
Puerto Rico launches probe into dietary supplement regulations  NutraIngredients-usa.comThe Puerto Rican commonwealth legislature has launched an investigation into what authorities it has to govern the dietary supplement industry, and what ...
Longtime Greenville Reporter Leaving to Start Public Relations Company  TVSpyAfter a quarter of a century covering stories in Greenville, S.C., longtime WYFF reporter Tim Waller is calling it quits. He made the announcement on his ...
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
Milldam Public Relations to Exhibit at The National Facilities Management and Technology Conference and Expo in Baltimore  Business WireMilldam Public Relations, a full-*service* public relations firm serving a range of technology sectors including data center, telecommunications and ene.
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
Puerto Rico lures tech developers as hurricane season looms  The Denver PostISABELA, Puerto Rico -- In the dark and isolating days after Hurricane Maria, people across Puerto Rico invented new ways to communicate: Elderly couples in ...
Public relations association to host mini-conference  Daytona TimesThe Florida Public Relations Association (FPRA) Volusia/Flagler Chapter is hosting a mini-conference titled The Art & Science of Public Relations, which.
Facebook reveals plans to pivot to privacy-focused platforms - PR Daily  PR DailyAfter more than a year of scandal, Facebook wants a do-over. The company has announced sweeping changes to overhaul the social media juggernaut.
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
Tiger Talk: Become part of the PR-B ECFE village  The Lake Country EchoHave you heard the expression, "It takes a village to raise a child?" Did you know that Pine River-Backus has an excellent "village" right here in our community?
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
2018: Huntsworth PR Revenue Falls Amid Overall Company Lift  The Holmes ReportLONDON — Despite overall gains, Huntsworth on Tuesday reported a 5.1% year-over-year decline in its communications revenue during 2018.
‘Hero to the hospitality industry’ Stuart Newman — a public relations giant — dies at 96  Miami HeraldStuart Newman founded NewmanPR in 1946 and went on to represent the Florida Keys and Carnival Cruise Line for decades.
Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster  The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.
Photo Essay: Puerto Rico’s Small Farmers Rebuild, with Help from Chef José Andrés’ World Central Kitchen  Civil EatsA year and a half after Hurricane María struck the island, grants from World Central Kitchen are helping dozens of small farmers start *fresh*.
KPU's Public Relations Cohort Raises Funds to Support Women in the Workforce  The RunnerAttendees of the Dress for Success event enjoy a night filled with fun activities for a good cause. (Jayne Wright). The public relations cohort at KPU held Works of ...
Citywide Mosquito Management Effort in Puerto Rico During Zika Outbreak Offers Lessons for Future  Entomology TodayAn integrated vector management program is no small undertaking, but a program run in Caguas City, Puerto Rico, during the Zika outbreak of 2016 shows such ...
Investors Keep Puerto Rico Bonds After First Chapter of Restructuring  The Wall Street JournalInvestors are hanging on to bonds issued as part of Puerto Rico's massive restructuring effort, a sign of confidence in the fiscally troubled island's prospects.
Pinterest seeks to woo advertisers and international users as IPO looms - PR Daily  PR DailyPinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The visual social media platform ...
City PR firms find themselves consumed by conscience  Financial TimesBig firms are ditching lucrative clients as the bad news keeps coming.
Puerto Rico bankruptcy judge requires fiscal board to hasten avoidance claims process  Caribbean BusinessSAN JUAN – Federal court Judge Laura Taylor Swain granted Monday a request from the Unsecured Creditors Committee (UCC) that sought to set expedited ...
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
LIVE: AFC U-23 Championship 2020 Qualifiers – Malaysia vs China PR  FOX Sports AsiaIn a clash that will decide the Group J winners of the 2020 AFC U-23 Championship Qualifiers, hosts Malaysia will take on Asian giants China PR at the Bukit ...
Boyfriend of Yonkers murder victim also a suspect in Puerto Rico slaying  The Journal News | LoHud.comA man who police believe fatally shot his girlfriend, Diana Casado, in Yonkers two years ago is also a suspect in the death of another girlfriend in Puerto Rico ...
Puerto Rico Returns To Top Spring Break Destinations For First Time Since Hurricane Maria  PRNewswireRICHMOND, Va., Feb. 27, 2019 /PRNewswire/ -- Puerto Rico has officially made a comeback, with enough Americans traveling there to earn it the fifth most...
Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign  TownandCountrymag.comIt was made clear a while back that Prince Harry and Meghan Markle's team would split from Prince William and Kate Middleton's. But today's announcement ...
Puente General Méndez Vigo – Coamo, Puerto Rico  Atlas ObscuraDiscover Puente General Méndez Vigo in Coamo, Puerto Rico: This ''hidden'' 19th-century bridge played a simple, yet important role during the ...
A group of famous Brexiteers have renamed themselves and it’s a PR nightmare  Marie Claire UKA group of famous Brexiteers have reportedly renamed their club and the controversial name has not gone down well with anyone...
PR: ClinicAll Revolutionizes the Healthcare Industry With Blockchain  Bitcoin NewsThese days, the most revolutionary and demanded invention with many ways of application is Blockchain. Many people believe Blockchain is only about ...
Breakfast Briefing: 5 things for PR pros to know Monday morning  PRWeekM Booth hires James Donnelly as director of issues, crisis management; Trump attacks GM and Fox News on Twitter; Why YouTube star Shane Dawson is ...
How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists  Fast CompanyAfter the devastation caused by Hurricane Maria, arts and culture play a key role for an island poised to rise up.
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There Is No Such Thing as Competition

A wise friend of mine has often said, "There is... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

How to Get Publicity for a Service Business

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PR: Lets Talk Fundamentals

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How To Get Zero Cost Publicity For Your Business Part 1

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Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

How To Create A News Angle

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Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Yes, you can call a reporter.I've said it before, in... Read More

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

What I Do

I believe this about public relations.People act on their own... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

Are You Dissing Public Relations

If you leave a star player sitting on the bench,... Read More

Andrew Bogut - His Big Media Blunder And What You Can Learn From It

Andrew Bogut, the Australian basketballer is now officially in the... Read More