35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

Forbes
Six Steps For Leveraging PR To Retain Your MVPs
Forbes
A New York Times feature, a keynote speaking opportunity at an industry conference or a guest appearance on a morning news show -- these are all coveted public relations opportunities that most companies seek. While organizations typically pursue media ...

USA TODAY
Facebook data scandal: Cambridge researcher Kogan blasts 'PR spin'
USA TODAY
Alexander Kogan created a quiz app that sits at the center of the Cambridge Analytica scandal. Loading… Post to Facebook. Facebook data scandal: Cambridge researcher Kogan blasts 'PR spin' Alexander Kogan created a quiz app that sits at the center of ...
Aleksandr Kogan: The link between Cambridge Analytica and FacebookCBS News
Cambridge Analytica Data Scientist Aleksandr Kogan Wants You To Know He's Not A Russian SpyBuzzFeed News

all 321 news articles »

CNNMoney
How major companies handle - and botch - public relations crises
CNNMoney
Before Starbucks, there was Equifax, Facebook, United Airlines and Wells Fargo.

and more »

Bitcoin News (press release)
PR: aXpire Introduces MatchBX to the Blockchain Community
Bitcoin News (press release)
aXpire is excited to introduce its MatchBX product to the blockchain community. Coming in late Q2, MatchBX will allow blockchain-empowered freelance work, with individuals able to engage with each other or businesses to earn cryptocurrency (AXP) as a ...

and more »

Forbes
From Ichiro To Ruth To DiMaggio: MLB Stars Past Their Prime That Were Signed For PR Purposes
Forbes
Just before the 2018 MLB season was about to get underway, Seattle Mariners CEO and Chairman John Stanton spoke with a group of business leaders as part of an event hosted by the Portland Business Journal. After he spoke of some of the challenges of ...

Bitcoin News (press release)
PR: Decentralized Exchange Decoin Launches Its Initial Coin Offering – Profit Sharing by Proof of Stake
Bitcoin News (press release)
Decoin is proud to announce after months of build-up their Initial Coin Offering (ICO) is now officially live! Decoin is a decentralized coin and trading platform exchange that is set to disrupt the current norm in the industry. With plans for a state ...

Al-Arabiya
UAE minister: Qatar's 'terrorist wedding' undermined dozens of Doha's PR efforts
Al-Arabiya
UAE's Minister of State for Foreign Affairs Anwar Gargash has hit out over Qatar's Prime Minister recent attendance of a terror suspect son's wedding saying Doha undermined the efforts of dozens of law and PR firms it hired to polish its image. “The ...

and more »

City A.M.
How is the PR industry adapting to the march of artificial intelligence ...
City A.M.
With the House of Lords having reported in the opportunities and threats posed by artificial intelligence (AI), I have asked what my sector – the PR industry – is doing in anticipation of AI's rise. Are the machines really coming for our jobs or will ...

and more »

Deadline
Slate PR Promotes 10 Across Team
Deadline
“We are very excited to be recognizing the outstanding work of these team members with these well-deserved promotions,” the Slate PR partners said. “Not only are all of these folks incredibly talented and hard-working executives, they also have great ...

Bizcommunity.com
PR Senior Account Manager
Bizcommunity.com
Develop and maintain a close and productive relationship with key client contacts, acting with integrity at all times; Identify and deal with problems as they arise, appreciating when it is appropriate to involve or notify the PR Account Director or ...

and more »

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager,... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

What I Do

I believe this about public relations.People act on their own... Read More

Publicity - What to Say to a Reporter

You can have dozens of marvelous ideas to get free... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

Press Releases

How do press releases or interest stories have an effect... Read More

Say What?

As the comedian Steve Martin once said, "some people have... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get... Read More

Media Relations: What To Do When Youre Misquoted

When ABC News anchor Peter Jennings announced he had lung... Read More

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying... Read More

Talk Radio Success

You do not have to hire a publicist or advertise... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

Are You Dissing Public Relations

If you leave a star player sitting on the bench,... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've... Read More