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Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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The easiest way to meet city council members is to... Read More
Could be, when unit managers in businesses, non-profits and associations... Read More
If you own a franchise and have company vehicles, be... Read More
There's a dirty little secret about press releases that the... Read More
Because it can alter individual perception and lead to changed... Read More
Most people consider getting publicity the most important part of... Read More
Demand that it pull its own weight in your boat... Read More
Before you even think about writing a press release, there... Read More
When starting a successful business venture or launching a new... Read More
They say that image is everything and some of us... Read More
In this great country of ours, there are basically three... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
As a business, non-profit or association manager, let the tacticians... Read More
So you have spent hours and hours writing, shaping and... Read More
As a business, non-profit and association manager, how satisfied are... Read More
If you are in Australia at the moment, it is... Read More
Dear New York Times:I'd like to be quoted in one... Read More
If a reporter approached you about an interview, would you... Read More
You have been if you're a business, non-profit or association... Read More
Ever get the feeling that your public relations program isn't... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
I define public relations failure this way:key audience perceptions are... Read More
Every reporter, from the cub at the small town paper... Read More
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Would you advise clients to buy a stock based on... Read More
The least expensive, most effective way for you to promote... Read More
Many of our clients are in service businesses, such as... Read More
Recently I had a craving for... Read More
Your important outside audiences behave in ways that stop you... Read More
As many of you already know, promoting and marketing your... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
Many people are intimidated by radio interviews, whether live or... Read More
Media placement is an art. Practicing it often requires as... Read More
There'll never be a better time for a manager working... Read More
Receiving free advertising is the dream of most business people.... Read More
Individual financial planners can outscore bigger competitors and gain market... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Public relations is popular because it is very cost-effective and... Read More
The short answer is, it works best when its fundamental... Read More
Business, non-profit and association managers are in a stronger position... Read More
Recently, I told a friend (who's a business owner) that... Read More
With a dismal failure rate of more than 75 percent... Read More
Yes, you can call a reporter.I've said it before, in... Read More
So many restaurants spend money on publicity and then practically... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Writing a press (or media) release is quite an art... Read More
Although, as a business, non-profit or association manager, you may... Read More
Would you like to be the next Dr. Phil, Suze... Read More
A press kit is an essential press relations tool. While... Read More
Managers, please take a minute and read two sentences: People... Read More
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