35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Should Your Business Outsource Its Marketing and PR?  Business News DailyDoes your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.
EOW, ACB raids PR agencies Konsole Group, Cube India  Daily PioneernSleuths of Anti Corruption Bureau (ACB) and Economic Offence Wing (EOW) on Friday raided offices of Digital Marketing and Public Relation (PR) companies ...
4 Telltale Signs Your PR Sucks (And What You Should Do, Instead)  Business 2 CommunityLast week, a trusted friend and former colleague asked me to evaluate his company's PR firm. He had recently joined a promising blockchain gaming company ...
PR Assistant Account Executive job with Child's Play Communications | 402910  mediabistro.comPR Assistant Account Executive in New York , Entry Level, PR & Communications, Marketing & Communications with Child's Play Communications.
QUIZ: Are You PR Career Savvy?  PR News - For Smart CommunicatorsTake this quiz to see if you are on the pr path to career success, or need a little brush-up on your job-seeking skills.
Padilla president Matt Kucharski joins the PR Week Podcast  PRWeekPadilla president Matt Kucharski joins the PR Week Podcast.
Big Picture PR Is Hiring A Public Relations Associate In New York and Los Angeles  FashionistaBig Picture PR is looking for a dynamic, organized account manager who is a true team player, a communicator who is passionate about fashion and lifestyle ...
Red Havas becomes the PR agency of record for Ancestry  mUmBRELLA*Red Havas has been appointed as the Australian public relations agency of record for Ancestry following a competitive pitch process. The agency has been ...
Three PR Trends to Adopt for Better News Release Results  Business WireIn 2019, there are more ways than ever to connect with customers. But which ones really work? Our experts identify three trends PR pros should adopt to ...
Yes, the Taliban has changed — it’s gotten much better at PR  The Washington PostThe United States is negotiating with the Afghan jihadists. But will the Americans mistake style for substance?
15 courses to improve your social media knowledge - PR Daily  PR DailyWhat are your goals for social media in the coming year? You might want to consider a little extra training to learn the latest trends and tips for bolstering your ...
'Work in PR? I'd rather poke myself in the eye with a needle' - Grilled with The Times' Dominic Walsh  PRWeekPRWeek talks to Dominic Walsh, business reporter (leisure/drinks) and City People editor at The Times, about what makes a great PR, why he's pessimistic ...
A PR Firm's Winding Up MPs and the Daily Mail With a Fake Brexit Game  Gizmodo UKEveryone's talking about deepfakes, but welcome to yet another minor manifestation of the internet's capacity for falsehood: Brexit Royale. This video game ...
Brands must remain silent about Hong Kong: PR chief  PRWeekBrands must remain silent about Hong Kong: PR chief. From PR Week.
PR: Cross Exchange Announces XCR Token and Establishes Private Fund  Bitcoin NewsCROSS is a project aiming to develop an exchange platform that trades various digital assets globally including CROSS exchange for the coming digital asset ...
PR agency Think secures a trio of new hospitality clients  Liverpool Business NewsLiverpool business will be working with Splendid Hospitality Group, Aether by The Alchemist and Rocket & Ruby from Red & Blue Restaurants. cocktails Aether ...
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
Showcase: PR campaign shines light on National Lottery-funded projects  PRWeekMunch PR helped improve people's perceptions of the National Lottery across the North East with a targeted campaign that highlighted investment in the region ...
New Line Cinema Alum Takes Solstice PR Spot  O'Dwyer's PR NewsElissa Greer has been named EVP communications at Solstice Studios, overseeing corporate and domestic publicity and promotions for the company.
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
SourceCode gets in Everlast's corner as boxing brand's first PR AOR  PRWeekNEW YORK: Boxing and fitness brand Everlast has named SourceCode Communications as its first U.S. AOR. The brand began searching for an agency about ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
Big Path Capital Selects BackBay Communications as PR Agency  Business WireBOSTON--(BUSINESS WIRE)--BackBay Communications, a leading public relations and integrated *content*-marketing firm specializing in the financial services ...
The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
PR: Plan Flash - Decentralized Data Processing  Bitcoin NewsData processing is indispensable everywhere and all the time in modern life. The daily services we use every day, such as face recognition, voice assistant, text ...
PR: Kinesis Partners With Hardware Wallet Provider CoolbitX  Bitcoin News21/08/2019, London: Kinesis is proud to announce a partnership with CoolBitX Technology, the developers of the world's first credit card-sized hardware wallet, ...
President Trump once joked about trading Puerto Rico for Greenland: report  SalonIn the months before President Donald Trump expressed interest in purchasing Greenland, he reportedly joked in a meeting with aides about trading Puerto ...
How I Save: The 23-year-old PR executive with £1,318 saved for a house  Metro.co.ukIn our weekly savings and personal finance series, we take a look at the spending of Keira, a PR executive in Manchester trying to save for a home.
Annoying PR Stunts Could Fund the Future of Space Travel  FuturismAn increasing wave of companies are launching bizarre space PR stunts, sending various products into orbit. They could fund NASA's future.
It's time for companies to treat purpose like a verb  PRWeekMore corporations are taking stands, but social purpose pioneer Carol Cone says there's a widening gap between conversation-provoking creative ideas and ...
Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes ReportIf the battle for public opinion in Hong Kong was a prizefight, the referee may have already stopped the bout, so listless has Carrie Lam's government been in the ...
PR & Marketing Coordinator  Pedestrian TVAre you ahead of the game when it comes to social media? Do algorithm changes excite you? Do you exude confidence? Are you a people's person? Does your ...
PR and Social Media Intern  Pedestrian TVLahana is an Australian brand with global reach. We are running an innovative enterprise with a totally engaged & energised team. Lahana communicates its ...
The robots are here, but creativity can fend them off  PRWeekThe robots are here, but creativity can fend them off. From PR Week.
Priti Patel tells Sadiq Khan 'to spend his money on police not PR' after he blamed knife attacks on Tory cuts  Evening StandardThe new Home Secretary challenged Sadiq Khan today over claims that he is wasting money on public relations that could go towards crime-fighting. In a letter ...
Waytha calls for PR for p'sula civil servants  Daily ExpressMinister in the Prime Minister's Department P. Waytha Moorthy on Friday expressed hope that civil servants from Peninsular Malaysia who have served in Sabah ...
Security company ADT refreshes brand with new tagline, website  PRWeekBOCA RATON, FL: ADT has started a brand transformation in the U.S. and Canada to get consumers to see the company as more than just a home security ...
Getting more specific with your PR measurement - PR Daily  PR DailyPR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR ...
COMME des GARCONS Is Hiring A PR Intern In New York, NY  FashionistaJapanese fashion company, COMME des GARCONS is seeking a motivated and organized individual to provide support in the press department. The intern ...
Donald Trump Joked About Trading Puerto Rico for Greenland: Report  NewsweekPresident Donald Trump has reportedly talked about purchasing Greenland for over a year and once even quipped about trading Puerto Rico for the ...
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
Zebra Technologies Taps Zeno & Archetype For Global PR Support  The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.
August 19 was a landmark day for purpose  PRWeekAugust 19 was a landmark day for purpose. From PR Week.
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Harry and Meghan should practise what they preach on environment, say PR pros  PRWeekPR professionals have criticised Prince Harry and Meghan's handling of the media after they were accused of hypocrisy for using a private jet on multiple ...
Cookies and slime in orbit: What’s the point of PR stunts in space?  New ScientistCompanies that run hotels, build cars and make TV are beginning to operate in space. This in-orbit economy could finance deeper space exploration.
PRCA member issued with written warning for 'violent language'  PRWeekPRCA member issued with written warning for 'violent language'. From PR Week.
Camila Cabello Just Shut Down Rumors That Her Relationship Is a PR Stunt In One Move  Showbiz Cheat SheetCamila Cabello's recent Instagram post targets haters who think her relationship with Shawn Mendez is a hoax.
WPP Owner Of Australia's Biggest Tech PR Companies Reports 2000%+ Fall in Profits As Clients Walk Away  ChannelNewsWPP AUNZ, the owners of some of Australia's largest tech PR Companies have reported that profits have been smashed by over 2,000% as clients walk away ...
Breakfast Briefing: Five things for PR pros to know Friday morning  PRWeekGoogle stops Chinese disinformation; Spokesperson for Homeland Security head quits; Overstock CEO quits; Facebook bans Epoch Times ads; Samsung ...
Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy  CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...
Alan Jones: PR expert explains why 2GB shock jock keeps getting chances  NEWS.com.auI hope Scott Morrison gets tough here with a few backhanders.”
Edelman Takes On Gun Safety Alliance PR Assignment  The Holmes ReportNEW YORK — Edelman has taken on PR duties for the Gun Safety Alliance, as the country reels from two more mass shootings, this time in Texas and Ohio.
Edelman hires ex-Weber Shandwick Germany CEO to lead German business  PRWeekEdelman hires ex-Weber Shandwick Germany CEO to lead German business. From PR Week.
Frank Named As The Book People's PR & Social Agency  The Holmes ReportLONDON — UK bookseller The Book People, which aims to give all children access to books, has appointed Frank as its PR, social and influencer lead to grow ...
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
5 Benefits of Digital PR Which Aren’t Links  Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?
In less than 2 weeks, some kids in Pr. George's County may be late for school. Here's why.  WJLAFor 22 years, Prince George's County school bus driver 'Miss Campbell' has been behind the wheel. The first face her students see in the morning and the last ...
Levy Mansion (La Rambla) – Lares, Puerto Rico  Atlas ObscuraDiscover Levy Mansion (La Rambla) in Lares, Puerto Rico: The location of Puerto Rico's first water bottling plant, thanks to a collaboration between Mother ...
Police Do High Risk Take Down Wednesday Evening On PR 206  SteinbachOnline.comThere was a large police presence Wednesday evening on Provincial Road 206, between Highway #52 and Provincial Road 311. RCMP say they were notified ...
Auto Trader launches car vending machine  PRWeekThey're normally only big enough for crisps or drinks, but Auto Trader took the concept of the vending machine to another level by creating one that can hold a ...
Puerto Rico's .PR Domain Turns 30!  CircleIDGauss Research Laboratory, Inc, the registry operator for .PR, Puerto Rico's top-level domain (TLD), and Afilias, its technology partner, announced today that the ...
PRCA MENA makes wide-ranging appointments for inaugural regional board  PRWeekDirectors and CEOs from Edelman, Grayling Middle East and Abu Dhabi Media are among the line-up of appointed senior agency and in-house leaders. News.
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
Puerto Rico Governor Misread Anger Brewing Against Him  The New York TimesRicardo Rosselló had a close circle of associates who shared advice and friendship. But critics said the Puerto Rico governor became too isolated from others.
15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.
Small social media followings have high engagement rates - PR Daily  PR DailyYou can scoff all you want at terms like “micro-influencer,” but smaller followings on platforms like Instagram and Twitter offer better returns on your efforts.
On the PR Woes at State House: All the President's Men  Freedom NewspaperFacebook has a weird way of waking up sleeping dogs; and I found one moment this morning. After a few days of critiquing the Public Relations team at the ...
Ex-IGP wants Dr Zakir Naik's PR revoked, deported to India  Malay MailKUALA LUMPUR, Aug 19 — Tan Sri Abd Rahim Noor has joined the calls by several leaders to have fugitive preacher Dr Zakir Naik deported back to India.
Mental Health Toll Of Hurricane Maria Still Palpable In Puerto Rico  NPRMore than 3 million Puerto Ricans saw their communities — and families — devastated by the deadly Category 4 hurricane. Many residents are still emotionally ...
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
An Inside Look At How Monsanto, A PR Firm And A Reporter Give Readers A Warped View Of Science  HuffPostAgricultural giant Monsanto has spent much of the last decade attempting to polish its public image amid campaigns to label genetically modified organisms ...
Harry and Meghan should practice what they preach on environment, say PR pros  PRWeekPR professionals have criticised Prince Harry and Meghan's handling of the media after they were accused of hypocrisy for using a private jet on multiple ...
Professional services firm Genpact hires Michael Schneider to lead comms  PRWeekNEW YORK: Professional services firm Genpact has hired Michael Schneider as VP and head of global integrated communications, a newly created role.
2019 Asia-Pacific PR Consultancies of the Year  The Holmes ReportThe Holmes Report's selections for 2019 Asia-Pacific PR Consultancies of the Year, across specialist and geographic categories.
21 Best Restaurants in Puerto Rico  Condé Nast TravelerOur top recommendations for the best restaurants in Puerto Rico with pictures, reviews, and details. Find the best in dining based on location, cuisine, price, view ...
Congressional Black Caucus Members Call On HUD To Decouple USVI From PR And Release Disaster Recovery Funds -  VI ConsortiumMaxine Waters, chairwoman of the U.S. House of Representatives Committee on Financial Services, and a dozen other members of the Congressional Black ...
Ferrero UK adds new agency to consumer roster  PRWeekComms agency Tin Man will provide strategic and creative counsel across Ferrero UK's consumer brand portfolio after being added to the confectionary giant's ...
Dani Ceballos sends Arsenal fans wild ahead of Liverpool clash - ‘Better PR game than Ozil’  Daily StarArsenal loanee Dani Ceballos sends message to fans ahead of Premier League clash against Liverpool.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekWell, this was inevitable. ABC News staffers, unhappy at being lied to about the size of the crowd at President Donald Trump's inauguration and other things, are ...
Likely successor of Puerto Rico's disgraced governor in crosshairs of wary protesters  CNNNow that Puerto Rico Gov. Ricardo Rosselló has said he will leave office after major protests on the island, Secretary of Justice Wanda Vázquez Garced is next ...
Archetype appointed as 'outsourced CMO' for solar start-up launch  PRWeekArchetype has partnered with enterprise incubator Mach49 to launch Australian solar start-up Clipsal Solar. The agency has been appointed to lead all ...
Vishnu P R is the Indian climate activist among 100 selected to participate in Youth Climate Summit at UN  The New Indian ExpressVishnu P R, from Thiruvananthapuram, Kerala, is the CEO of 'Change Can Change Climate Change Foundation', an organisation focused on climate change ...
R13 is seeking Fall 2019 PR interns to start ASAP in NYC  FashionistaR13 is currently seeking PR interns for the Fall 2019 semester who can begin ASAP (looking to hire immediately)!
Sony Interactive Entertainment To Acquire Insomniac Games, Developer Of PlayStation®4 Top-Selling Marvel's Spider-Man, Ratchet & Clank  PRNewswireSAN MATEO, Calif., Aug. 19, 2019 /PRNewswire/ -- Sony Interactive Entertainment ("SIE") announced today that SIE has entered into definitive agreements to ...
Amanda Serrano To Be Honored at Newark P.R. Day Parade  BoxingScene.comA superfight with Katie Taylor is still waiting in the wings, but Amanda Serrano continues to find plenty of ways to make headlines all on her own.
Leveraging a Huge Talent Roster, IPG Merges 2 Hollywood Mega PR Firms  AdweekRogers & Cowan combines with PMK-BNC and will support more than 500 actors, musicians, producers and athletes, and over 30 global brands.
Man struck by Pr. George’s officer in cruiser on Indian Head Highway  WTOPA man crossing busy Indian Head Highway is in stable condition after being struck by a Prince Georges County Police officer driving a police cruiser Tuesday ...
SheSays campaign pushes shared parental leave for working dads  PRWeekSheSays, the global network focused on the advancement of women in the creative industries, has launched a campaign calling on businesses to change their ...
U.S. judge refuses to dismiss lawsuit over Puerto Rico pension law  Reuters.comA lawsuit filed by Puerto Rico's financial oversight board over a new pension and healthcare funding law will move forward after a federal judge on Thursday ...
PR: Bitpunter Launches Transaction Mining for Online Gaming  Bitcoin NewsThe recent advent of transaction mining as a business model has taken the cryptocurrency world by storm, with transaction fee mining exchanges such as ...
Government to launch PR blitz to reassure UK over no-deal Brexit  Financial TimesBoris Johnson's government is to launch a major public information campaign to reassure Britons about a potential no-deal Brexit, as the prime minister said he ...
The public relations arm of Hong Kong's protest movement  InkstoneWhen protests in Hong Kong against a now-abandoned extradition bill started in June, illustrator Chris Wong, 24, decided to use his artistic talents to support ...
Puerto Rico Supreme Court Ousts New Governor, and Another Is Sworn In  The New York TimesSAN JUAN, P.R. — The uneasy calm that had settled over Puerto Rico after huge protests brought down one governor and a second one was installed in his ...
Court refuses to dismiss lawsuit over Puerto Rico pension law  Pensions & InvestmentsA court challenge to a Puerto Rican law that would erase city pension obligations and transfer them to the government was overruled.
As Puerto Rico governor's departure nears, chaos engulfs the line of succession  ABC NewsThe clock is slowly ticking in Puerto Rico – Ricardo Rossello is supposed to step down as governor this Friday at 5 pm. The question of who will become ...
PR: Uruguayan President Meets With the Founder of SCRY  Bitcoin NewsUruguay, nicknamed South America's Switzerland, has always taken a positive attitude towards the development of science and technology and information ...
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33 Reasons To Do A News Release

News releases are not the best way to get major... Read More

What Some Pros Know About PR

They know they had better do something positive about those... Read More

Speak Up

Another way to really become known in your area is... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may... Read More

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You... Read More

Do You Have Issues?

Every organization has issues that could affect its operation. The... Read More

A Simple Formula for Success

Leaders in the business world need public relations big time,... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now.... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

How PR Helps Managers Win

Anything that lets managers achieve their managerial objectives is a... Read More

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Yes, you can call a reporter.I've said it before, in... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

Company Dress Codes for Small Business; Shorts and Pants

Most small businesses have logo'ed shirts, usually polo shirts with... Read More

PR Buyers Beware!

It can bite you and waste your public relations budget... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More