35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
The Puerto Rico Institute of Statistics Continues to Weaken  Union of Concerned ScientistsThis letter was originally posted by our partners at the Puerto Rico Science Policy Action Network (PR-SPAN). PR-SPAN is a new initiative of Ciencia Puerto ...
PR students implement campaign to promote diversity as part of competition  Penn State NewsA five-member team of Penn State students is competing against 75 teams from across the United States in the Public Relations Student Society of America's ...
Michelin puts North American PR AOR account up for review  PRWeekGREENVILLE, SC: Tire manufacturer Michelin is putting its PR AOR account in North America up for review. "Michelin North America is engaged in a ...
9 Ways You're Ticking Me Off: A PR Primer | The American Lawyer  Law.comWe've been together a long time so let me cut to the chase: For such an elite segment you—lawyers firms and corporations—are often shockingly ...
Tackling taboos  PRWeekConsumers are increasingly interested in businesses' charitable credentials - but engaging people in tough topics still proves challenging, says Astellas Pharma ...
Breakfast Briefing: 5 things for PR pros to know Monday morning  PRWeekM Booth hires James Donnelly as director of issues, crisis management; Trump attacks GM and Fox News on Twitter; Why YouTube star Shane Dawson is ...
Win an Apple Watch worth £279! PR professionals invited to have a say in Haymarket's Jobs Survey  PRWeekVoice your opinions in the 2019 Annual Jobs Survey from Haymarket Media Group and be in with the chance to win an Apple Watch Series 3 worth £279.
PR In Post Digital Age: Implication For Practitioners  Leadership NewspaperPR In Post Digital Age: Implication For Practitioners Every day, we see the many changes that the post-digital age brings to business. New industries are ...
Ivy League Escapes PR Hit from Admissions Scandal - Mon., Mar. 18, 2019  O'Dwyer's PR NewsIvy league and other elite schools caught up in the college admissions scandal will suffer little or no damage to their PR reputation. The episode though ...
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Stones River Group puts formal name to its public relations operations  The TennesseanNashville-based Stones River Group will put a formal name to its public relations operations, according to a news release. The firm, well known for its ...
PR Primer: Learn To Promo Your Business On March 28 At 2019's First Dtec Forum Powered By Entrepreneur Middle East  EntrepreneurDubai Technology Entrepreneurship Campus (Dtec), a Dubai Silicon Oasis Authority-owned technology startup centre, and Entrepreneur Middle East have ...
PRWeek UK Power Book 2019: Top 10 in entertainment comms  PRWeekPRWeek's UK Power Book reveals the PR professionals who lead the way in their respective areas. Today, we rank the top ten in entertainment. Research.
Survey reveals how much influencers charge for posts  PRWeekThe amounts social media influencers charge for posts have been revealed in a new survey, with the most common range being between £101 and £250 and ...
The PR Industry's FOFO Problem: "Fear Of Finding Out"  The Holmes ReportMarketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
Daniel Seitz joins Jones PR  Journal RecordJones Public Relations hired Daniel Seitz from Topeka, Kansas, as an account executive to serve clients on the agency's public affairs team.
Raiders re-sign WR/PR Dwayne Harris  Raiders WireThe Oakland Raiders have locked up another valuable piece to their team on Monday, announcing the re-signing of wide receiver/punt returner Dwayne Harris.
All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
Reputational fallout will ensue for the bank that ditched flexible working  PRWeekThe concept of flexible working is not only part and parcel of business life these days, for good reason, it is also part of the framework of employment legislation ...
Senior Account Executive - Corporate PR  Pedestrian TVEdelman Sydney is on the look out for a Senior Account Executive with corporate communications and public affairs experience to join our reputation team.
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPostThe oil industry “leads the pack by a mile,” with the American Petroleum Institute accounting for nearly half the total.
Walmart job changes create PR mess, draw EEOC attention  Hr MorningWalmart's disabled and elderly employees claim discrimination after retail giant changes job descriptions.
Sasebo steps up local PR campaign for Japan casino resort  GGRAsiaA business body in the Japanese city of Sasebo (pictured) in Nagasaki prefecture is said to have struck a deal with an external marketing company as part of the ...
Ex-Uber comms chief joins Facebook  PRWeekAlex Belardinelli, Uber's former head of comms for Northern & Eastern Europe, has joined Facebook as communications director for Northern Europe. News.
Sweet PR leaves a sour taste for the whole industry after MailOnline furore  PRWeekThe furore around the MailOnline pulling a story after a case study was submitted by a PR agency boss under a false name should raise alarm bells. Opinion.
PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
BCW Lands Lucrative Lenovo PR Remit In China  The Holmes ReportBEIJING — BCW has landed Lenovo's lucrative PR remit in China, taking on a range of communications duties that are estimated at upwards of $3m per year.
4 Tips for Hiring the Right PR Agency  EntrepreneurRegardless of what stage you're at with your business, you need to attract and retain customers from key markets and demographic groups to ensure continued ...
PR Pro Bill Doescher Shares Lessons Learned - Fri., Mar. 15, 2019  O'Dwyer's PR NewsThe initial description of Bill Doescher's “Dear Folks” would be that the book tells the story of both Doescher's personal life and of his long, distinguished career ...
PRWeek and Women in PR kick off 2019 Mentoring Scheme  PRWeekPRWeek and Women in PR kick off 2019 Mentoring Scheme. From PR Week.
Weber Shandwick UK consumer marketing chair Emma Thompson departs  PRWeekWeber Shandwick UK consumer marketing chair Emma Thompson departs. From PR Week.
PR: Blockchain Day at RISK 2019  Bitcoin NewsThe international conference RISK 2019 to give host to Blockchain enthusiasts and experts on the second day of the conference in Laško, SloveniaREAL ...
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
Snap picks PMK-BNC as US PR AOR  PRWeekLOS ANGELES: Snap has hired PMK-BNC as its U.S. PR AOR to tell the story of its core product value to consumers, according to a source familiar with the ...
News UK launches full-service influencer marketing agency The Fifth  PRWeekNews UK has launched The Fifth, a full-*service* influencer marketing agency that will aim for a *fresh* approach to working with influencers by defining them by ...
PR agency The Playbook hires sitting MP  PRWeekThe Playbook has made the unusual move for a PR agency of hiring a sitting MP: Tracey Crouch, former minister for sport, civil society and loneliness. News.
Consumers abandon brands that violate their personal values, survey finds  PRWeekMore than two thirds of consumers say their personal values influence their buying habits, and almost half have abandoned brands they believe to have violated ...
Time For PR To Embrace Its Own Purpose  The Holmes ReportAgonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.
Influencers should 'be their own creative director' to improve campaigns  PRWeekInfluencers should 'be their own creative director' to improve campaigns. From PR Week.
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
PR isn't inherently evil, but Maryland Today is  The DiamondbackViews expressed in opinion columns are the author's own. Maryland Today, the PR website run by the University of Maryland's Office of Strategic ...
Five Campaigns We Liked in February: your winner revealed  PRWeekFive Campaigns We Liked in February: your winner revealed. From PR Week.
Aruba Tourism Authority selects Zeno Group as North America AOR  PRWeekNEW YORK: Aruba Tourism Authority has hired Zeno Group as AOR for North America, according to a statement. Aruba selected the DJE Holdings firm after ...
Breakfast Briefing: 5 things for PR pros to know Thursday morning  PRWeekSnap picks PMK-BNC as U.S. PR AOR; Brands tweet about epic Facebook, Instagram outage; Beto O'Rourke running for president; and other news to know.
3 Monkeys Zeno makes senior appointments including new hire from Red  PRWeek3 Monkeys Zeno (3MZ) has announced changes in its senior team, including the promotion of Amy Parry to head of consumer & brand and the appointment of ...
Puerto Rico debt adjustment plan not 'realistic' in April: official  Reuters IndiaThe executive director of Puerto Rico's federally created financial oversight board said on Monday that a plan to restructure the U.S. commonwealth's core ...
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsWatch USC's 2019 running back signee run one of the fastest times in California so far in the 100 meters and set a new PR.
Teneo hires eBay vet Dan Tarman as senior MD  PRWeekSAN FRANCISCO: EBay's former chief comms officer Dan Tarman has joined Teneo as a senior managing director. Tarman will be based in Teneo's San ...
Archetype Lands VMware US PR Duties  The Holmes ReportVMware started working with Archetype this week after five years with H+K Strategies.
A DIY guide to public relations in the hospitality industry  Eat NorthHow to create buzz on a budget when opening a restaurant.
Women See Gains in PR Leadership, Yet Balance Remains Elusive  The Holmes ReportWomen have made encouraging progress in ascending to top leadership positions, but challenges remain around pay equity, opportunity gaps and fostering ...
Brunswick Group names Bloomberg TV vet Matthew Levine as director  PRWeekNEW YORK: Brunswick Group has hired Matthew Levine, the former head of U.S. programming at Bloomberg TV, as a director. Levine started in the role on ...
Merck Reviews US Corporate PR Support  The Holmes ReportAgencies that already do work for the pharmaceutical giant are among those participating in the review.
Experienced Hospitality Publicist job with PR Agency | 392895  mediabistro.comWe are looking for an experienced publicist (minimum one year experience) to join our long-established award-winning hospitality public relations firm. We are ...
PR: Blockchain-game Asteroid Rush presale launch- a passionate story of AR Inc. team  CoingapeBy 2016, we had been planning the exploration of the solar system's primary asteroid belt for many months. After all, the U.S. Congress and President Obama ...
How to Thrive in the Food and Beverage Industry - Mon., Mar. 18, 2019  O'Dwyer's PR NewsThe number one mistake we see business owners make is missing the beat in industry news. It's easy to focus solely on day-to-day tasks, but successful press ...
Business Monday Briefs: Architecture firm relocates to Mesa Store building; new PR firm in Aspen; ACRA breakfast is April 9  Aspen TimesArchitecture firm moves to Mesa Store buildingRowland+Broughton Architecture / Urban Design / Interior Design has new digs.The firm recently moved into the ...
Announcing PR Daily's 2018 Video & Visual Awards finalists - PR Daily  PR DailyCreating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily's 2018 Video & Visual Awards proved this ...
Brexit: PR Industry Still Divided On Preferred Outcome  The Holmes ReportResearch from the PRCA shows 45% of comms leaders would prefer Article 50 to be rescinded.
Covered California puts seven-figure PR account up for review - News - MM&M  Medical Marketing and MediaState health insurance marketplace Covered California has issued an RFP for its PR account, passing on an extension year with incumbent Ogilvy.
How Huawei lost its PR battle in the west  Financial TimesForeign advisers say they were ignored and undermined by Chinese management.
House builder Bovis Homes hires new PR agency  PRWeekHouse builder Bovis Homes hires new PR agency. From PR Week.
Breakfast Briefing: 5 things for PR pros to know Tuesday morning  PRWeekPRWeek unveils 2019 Hall of Femme honorees; Facebook temporarily removes Warren ads; Airlines respond to Boeing 737 Max 8 customer concerns; Free ...
PR: Austrian ANON Blockchain Summit Attracts Billion Dollar Businesses  Bitcoin NewsThe inaugural ANON Blockchain Summit Austria will be held April 2-3, featuring Microsoft, IBM, Alibaba Cloud and Accenture plus other big names, with the aim ...
Mail Online pulls article after discovering PR agency boss used column to promote client product  PRWeekMail Online has taken down a case study contributed by a PR agency after learning the column had been used to promote the agency's client. News · Tweet ...
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
Huawei Lawsuits Showcase China's Foreign PR Drive  BloombergThe telecom company's publicity campaign has taken advantage of rights and freedoms that aren't available in its home country.
U.S. Army Reserve-PR units prove to be key during Vigilant Guard Exercise  United States ArmySALINAS, PR- Approximately 75 U.S. Army Reserve-Puerto Rico Soldiers participated in the Vigilant Guard exercise, 4-14 March, at different locations across ...
Correction: Puerto Rico-Murder for Hire story  Washington PostSAN JUAN, Puerto Rico — In a story March 15 about a murder for hire, The Associated Press reported erroneously that a man who was wrongfully convicted in ...
Trump's PR Apprentice - Thu., Mar. 14, 2019  O'Dwyer's PR NewsCNN's Jeff Zucker, who put Donald Trump on the national stage via The Apprentice,' honored for suing the president for yanking credential of White House ...
'Flack' review: Pop TV dramedy pops crisis-PR bubble  CNN'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
Accounts in Transit: Macabee Adds Plumbing, Cheese, Digital Pay Clients; JoTo PR Picks Up Fertility Doc; Geoffrey Weill Adds Britannia Hotel, Loire Valley Tourism - Mon., Mar. 18, 2019  O'Dwyer's PR NewsMaccabee has taken on three new clients: Uponor, Crystal Farms and ClientPay. Uponor provides plumbing and indoor climate systems for the residential and ...
Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
Horizon Pharma plc Wins PR News CSR Award for Partnership with Perspectives Math and Science Academy  Business WireHorizon Pharma plc (Nasdaq: HZNP) announced today that it has won a PR News CSR Award in the Corporation category for its impactful partnership with C.
PR firm scoops National Trust contract  The Business DeskBirmingham-based WPR has been appointed by the National Trust in the Midlands to deliver a series of PR campaigns that bring to life the work of the ...
Punchline-Gloucester.com Moose Marketing PR charity Gloucestershire business jigsaws ready to collect  Punchline GloucesterPunchline charity jigsaws are now ready to collect Those of you who have coughed up for a Punchline jigsaw and been waiting patiently to pick up their goods ...
EMEA News In Brief (March 18, 2019)  The Holmes ReportPeople moves at MHP and Instinctif, plus new work for Hudson Sandler, Eulogy, Road, CloudNine PR, Splendid, Scotch + Limon, APO Group, Apple Tree and ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in working with nano-influencers, how communicators responded to tragedy in New Zealand, tips for pitching ...
Is Puerto Rico Providing A Blueprint To Reinvent The Overall U.S. Power Grid?  ForbesIn the past, government support for microgrids has been fragmented collections of regulations, standards, and public policy. With the extreme weather events ...
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
Huawei Provides China Inc With A Salutary Lesson In PR's Crucial Value  The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?
PICTURED: Ex-boyfriend arrested over murder of PR girl Laureline Bertaux  Daily MailKirill Belorusov, 32, is being held in Estonia capital Tallinn over the murder of his former girlfriend, Laureline Garcia-Bertaux. She was found in the garden of her ...
Petit Earns PR on Day One of the Yellow Jacket Invitational  Georgia Tech Official Athletic SiteDay One Results. On day one of the Yellow Jacket Invitational the Georgia Tech track and field team saw Hannah Petit run a personal-best mark in the ...
Proof That the Kardashians Have Been Masterminding Their Drama RIGHT in Time for 'KUWTK'  Cosmopolitan.comFans are convinced some major Kardashian drama has been orchestrated (or at least spun) to drive viewers to 'Keeping Up with the Kardashians,' and we're ...
Costco keeps costs low and pay high by cutting PR  Business InsiderCostco is one of the most beloved brands in America, celebrated by customers and employees alike.
PR: KuCoin Launches Platform 2.0 With Advanced API and Various Order Types  Bitcoin NewsKuCoin, one of the most popular cryptocurrency exchanges, has officially launched KuCoin Platform 2.0. In addition to brand-new interfaces for the KuCoin ...
International Women's Day: The PR Ladies Behind Latin Superstars  BillboardSince it's International Women's Day, Billboard has compiled a list of the most important publicists in the Latin market.
Virgin Active's initial #woke CCTV reply: Should PR team alone have access to social?  Marketing InteractiveVirgin Active was called last week out for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
Hospital Team Goes on "Dual Mission" in Puerto Rico  OzarksFirst.comSPRINGFIELD, Mo.-- It's been a year since Hurricane Maria swept through Puerto Rico. Locals are still recovering. Steve Edwards, Cox Health President, and ...
The Independent Group will only succeed if PR is their central policy  The GuardianIf they are serious about fixing 'broken politics', they should join us in backing a fairer voting system, writes Women's Equality party co-founder Catherine Mayer.
Sounder economic data could pay off for Puerto Rico — and its banks  American BankerNearly 18 months after the devastation of Hurricane Maria, the economy of Puerto Rico is in recovery, but officials say something fundamental is still broken and ...
Anna Paquin's Flack lifts shiny lid of PR to reveal a dark heart  Stuff.co.nzOn imdb.com the six-part series Flack is listed as a comedy. On Foxtel, where new episodes drop each week in the US, it's listed as a drama. And it's only ...
PR: PrimeXBT – Margin Trading Is the Best Tool to Profit During a Sideways Market  CoingapePrimeXBT offers many advantages over other margin trading platforms, but the most important of which is the range of advanced order types found on the ...
Metal found in thousands of pounds of food sold to Puerto Rico schools  Boston 25 NewsNearly 5000 pounds of corned beef was recalled Friday after a school in Puerto Rico found a piece of metal in a portion of it. The recall came one day after ...
Student wins PR award for breastfeeding campaign  The IndependentSingapore – The 15th Institute of Public Relations (IPRS) PRISM Awards on March 7, 2019 (Thursday). Held at the Mandarin Oriental Hotel, the 15th PRISM ...
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
Pesky regulator crashes the banks' PR party  Sydney Morning HeraldFinancial institutions are dragging the chain on fixing fees for no *service* compensation and ASIC is not impressed.
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How To Write A Killer Press Release

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Grandma Says...

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