35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Sending out the right message: PR professionals in high demand this poll season  Business StandardFrom local units of national parties to individual candidates, public relations professionals are in high demand this election season as politicians in Maharashtra ...
Obituary: Ryan Donovan, Well-Regarded Senior PR Counselor Passes Away at 52  The Holmes ReportSAN FRANCISCO — Ryan Donovan, whose public relations career spanned three decades across agency and prominent in-house roles, passed away ...
Tech PR community mourns Ryan Donovan  PRWeekNAPA, CA: The PR industry is mourning one of its best-known technology experts, Ryan Donovan, who died last week at his home in Napa, California. Donovan ...
PR professionals on high demand this poll season  The New Indian ExpressToday's political public relations has evolved and is no longer restricted to rallies and traditional canvassing, said Sunil Khosla, founder of a Delhi-based public ...
The Resurrection Of Yearning: The PR Story Behind The Launch Of “JAWA”  BW BusinessworldPiyush sharma - This is an exciting prospect for the entire motorcycling community in India. From a PR perspective, it will be interesting to watch how marketing ...
Never.no Appoints Red Lorry Yellow Lorry As Global PR Agency  The Holmes ReportLONDON — Social TV platform Never.no has appointed B2B technology specialist Red Lorry Yellow Lorry as its global PR agency, with a brief to engage ...
PR: Bitcoin.com Partners With Jeju Blockchain Smartcity Association to Spread BCH Adoption  Bitcoin NewsRoger Ver, CEO of Bitcoin.com has agreed to help the Jeju Blockchain Smartcity Association grow the BCH ecosystem. On March 25th, Roger Ver agreed to ...
Breakfast Briefing: 5 things for PR pros to know Tuesday morning  PRWeekAvenatti charged with trying to extort Nike; Why Jimmy Fallon's show looked different Monday night; Trump feels bad for dragging Hicks into Mueller investigation ...
Healthcare PR Senior Account Executive job with Life Sci Public Relations | 393267  mediabistro.comOur fast-growing NY healthcare public relations firm is looking for a Senior Account Executive to join our team to help support communications and public ...
Field Consulting recruits inaugural MD from Pagefield  PRWeekHolbrook, who started yesterday (25 March), joins after five years at Pagefield, where she was a partner leading on public affairs and corporate PR. She led ...
Food banks risk being 'captured' by corporate PR drive, say activists  The GuardianThe UK food bank movement has been warned it is in danger of being “captured” by big corporations and supermarket chains that promote high-profile ...
30 jobs in the PR and marketing world - PR Daily  PR DailyCompleting everything on your to-do list feels great—especially when you put in extra time and effort to get the work done. A strong work ethic is essential for ...
As Per Latest Report, Global Media Intelligence & PR Software Market 2019-2026 Set to Grow with Healthy CAGR with Leading Players Like Cision, Isentia Group, Meltwater and WPP (Kantar Media)  industryreports24.comGlobal Media Intelligence & PR Software Market grow at a healthy rate during the forecast period. Market supported by growth engines such as growth of ...
Global Media Intelligence & PR Software Market: Size, Trends & Forecasts (2019-2023), with Cision, Isentia Group, Meltwater and WPP Dominating - ResearchAndMarkets.com  Business WireDUBLIN--(BUSINESS WIRE)--The "Global Media Intelligence and PR Software Market: Size, Trends & Forecasts (2019-2023)" report has been added to ...
All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
How To Create Meaningful PR Content -- Even When You Have Nothing 'New' To Announce  ForbesWhether working on the agency-side or in an in-house role, every marketing and communications professional has faced one universal challenge. What do you ...
OutCast expands outside US with deal for London-based Sepia  PRWeekOutCast expands outside US with deal for London-based Sepia. From PR Week.
UK Young Lions PR: The Romans win gold and silver in all-female podium  PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...
Energy giants spent USD 1 bn on climate lobbying, PR since Paris: watchdog  Economic TimesParis: The five largest publicly listed oil and gas majors have spent USD 1 billion since the 2015 Paris climate deal on public relations or lobbying that is ...
Huawei turns to US group in public relations battle  Financial TimesHuawei recently hired a top Washington public relations group to help it make its case in the US following months of media and political scrutiny for the Chinese ...
Xerox hires Anne Marie Squeo as comms, brand leader  PRWeekNORWALK, CT: Xerox has named Anne Marie Squeo as SVP and chief communications and brand officer. A newly created role, Squeo will oversee all aspects ...
Digivizer and the University of Newcastle collaborate to support PR students  mUmBRELLA*Digital tech, analytics and data company Digivizer has collaborated with the University of Newcastle to make its platform available for PR students. The.
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
Destination Canada re-ups with Zeno Group  PRWeekNEW YORK: Destination Canada has renewed its deal with Zeno Group, extending a contract dating to late 2015 to help the commission promote Canadian ...
Technical PR agency raises over £2,000 for local community organisation  Business Up NorthYorkshire-based Scriba PR has raised £2,051 at its latest fundraising event – in aid of local community interest company, Conscious Youth. The team was joined ...
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
Uber Appoints The Hoffman Agency to handle Hong Kong PR  Marketing InteractiveThis appointment includes both Uberâ��s ride-sharing operations and the Uber-Eats food delivery *service*.
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Bae Jin Young's “Produce 101” PR Video Becomes First To Reach 10 Million Views  soompiBae Jin Young's one-minute PR video from “Produce 101 Season 2” is the first PR video to reach 10 million views on Naver TV! The video reached 10 million ...
Microsoft moves consumer PR from 3 Monkeys Zeno  PRWeekMicrosoft has moved its six-figure consumer PR account from 3 Monkeys Zeno to sister shop Assembly, ending a 10-year relationship with the agency, PRWeek ...
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
Stuart Newman, war hero, PR pioneer, dies at 97  KeysNews.comStuart Newman started promoting the Florida Keys as a tourism destination years before the island chain had established its own Tourist Development Council.
Spotify Calls On Regulators to Fight Against PR - Mon., Mar. 25, 2019  O'Dwyer's PR NewsSpotify is sounding the alarm over what it deems anti-competitive actions in the marketplace committed by Apple. The music streaming *service* has now filed a ...
Puerto Rico passes bill for 100% renewable energy by 2050  Power TechnologyThe government of Puerto Rico has passed Senate Bill 1121 to ensure the island's energy comes from 100% renewable sources by 2050.
PR - WARFRAME APPROACHES 50 MILLION PLAYER MARK AT SIXTH-YEAR ANNIVERSARY  GoNintendoLONDON, ON – March 25, 2019 – Canadian developer and publisher Digital Extremes is humbled and proud to announce today its cooperative online hit ...
Archetype Lands VMware US PR Duties  The Holmes ReportVMware started working with Archetype this week after five years with H+K Strategies.
Puerto Rico Legislature Approves 100 Percent Renewable Energy Target  Greentech Media NewsPuerto Rico joins a small group of jurisdictions pursuing 100 percent renewables.
Puerto Rico faces food-stamp crisis as Trump privately vents about federal aid to Hurricane Maria-battered island  The Washington PostTOA BAJA, PUERTO RICO — At the Casa Ismael clinic for HIV-positive men with severe health complications, the staff used to immediately change patients' ...
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
$1 Billion on Public Relations For Energy Giants  Equities.comThe five largest publicly listed oil and gas majors have spent $1 billion since the 2015 Paris climate deal on public relations or lobbying in a way that is ...
Is There Still A Path that Returns Puerto Rico to Debt Sustainability?  Council on Foreign RelationsPuerto Rico's debt restructuring is in a strange form of limbo. Puerto Rico's oversight board is currently on life support. It is waiting to see if the Supreme Court ...
BCW Lands Lucrative Lenovo PR Remit In China  The Holmes ReportBEIJING — BCW has landed Lenovo's lucrative PR remit in China, taking on a range of communications duties that are estimated at upwards of $3m per year.
Huawei's PR Lessons For China Inc Arun Sudhaman 28 Feb 2019  The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?
The Hidden PR Disaster That Led to Huawei's Crisis  OZYThe telecom giant always had a tough task in convincing the West it could be trusted. But it made its job even harder by not listening to key advisers.
Merck Reviews US Corporate PR Support Agencies that already do work for the pharmaceutical giant are  The Holmes ReportAgencies that already do work for the pharmaceutical giant are among those participating in the review.
Rujugiro embarks on PR campaign to mask blood money in Uganda  The New TimesRwandan dissident Tribert Rujugiro has embarked on an aggressive campaign to portray a positive image of his tainted Tobacco business in northern Uganda.
Brexit: PR Industry Still Divided On Preferred Outcome  The Holmes ReportResearch from the PRCA shows 45% of comms leaders would prefer Article 50 to be rescinded.
A Conservative Case for Puerto Rican Statehood  National ReviewBesides being the right thing to do, it could reawaken Americans to the necessity of our Constitution's federalist principles.
Jason Rose's PR Firm Feud Escalates From YouTube to Restraining Orders  Phoenix New TimesMelissa Rein Lively, an ex-employee of local spinmeister Jason Rose's PR firm, alleges that the firm lacks ethics and uses “its powers for evil.” Rose's firm says ...
Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
Win an Apple Watch worth £279! PR professionals invited to have a say in Haymarket's Jobs Survey  PRWeekVoice your opinions in the 2019 Annual Jobs Survey from Haymarket Media Group and be in with the chance to win an Apple Watch Series 3 worth £279.
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
PR - Back to Bed arrives to Nintendo Switch April 11th  GoNintendoSpain / The Netherlands – March 25th 2019 – 2Awesome Studio is proud to announce its second title as indie publisher with the launch of Back to Bed on ...
Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
P.R. Natarajan promises night train between Coimbatore and Bengaluru  The HinduWill work towards exempting job working units from GST, he says.
PR: LendaBit.com Launches Excellent P2P Service for Unverified Borrowers  Bitcoin NewsLendaBit.com, one of the fastest-growing P2P lending platforms, is pleased to announce the launch of a new special *service* campaign aimed at further loan ...
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
McMillan brings big dreams to Trade Street PR firm  Up & Coming WeeklyIt was about 15 years ago when Aneisha McMillan had an idea for a product she wanted to launch and needed a public relations firm to give her plan a boost.
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
Tamannaah Bhatia: "#MeToo Movement became more of a PR ploy"  Times NowActress Tamannaah Bhatia opens up on #MeToo movement and says #MeToo movement was more of a PR ploy. Watch the video to know more.
WPP PR Firms Outperform Group With 2.6% Growth In 2018  The Holmes ReportWPP's PR and public affairs firms led growth at the holding group, which reported an overall revenue decline of 0.4% last year.
The Results of Our Puerto Rico Cave Shootout Are In!  FstoppersLast week, we continued our exploration of Puerto Rico with our second shootout challenge. This time, we mixed it up a little bit with a guest photographer, and ...
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand ...
Puerto Rico's Skate Mamis Empowers Girls to Skateboard  PapermagSkate Mamis is more than a crew; it's also a movement for more participation from women in skateboarding culture, competitions included, throughout the ...
Puerto Rico launches probe into dietary supplement regulations  NutraIngredients-usa.comThe Puerto Rican commonwealth legislature has launched an investigation into what authorities it has to govern the dietary supplement industry, and what ...
Longtime Greenville Reporter Leaving to Start Public Relations Company  TVSpyAfter a quarter of a century covering stories in Greenville, S.C., longtime WYFF reporter Tim Waller is calling it quits. He made the announcement on his ...
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
Milldam Public Relations to Exhibit at The National Facilities Management and Technology Conference and Expo in Baltimore  Business WireMilldam Public Relations, a full-*service* public relations firm serving a range of technology sectors including data center, telecommunications and ene.
Public relations association to host mini-conference  Daytona TimesThe Florida Public Relations Association (FPRA) Volusia/Flagler Chapter is hosting a mini-conference titled The Art & Science of Public Relations, which.
Solving Communication Problems in Puerto Rico after Storms  EDM DigestBy David E. Hubler Contributor, EDM Digest. Puerto Rico's near-total devastation from Hurricane Maria in 2017 has spawned several unusual technological ...
A crisis for Walmart’s disabled workers, and a PR crisis for the retail giant  The Washington PostMore than a dozen current and former disabled greeters said Walmart's new requirements left them in a lurch and afraid they'd lose their jobs.
Facebook reveals plans to pivot to privacy-focused platforms - PR Daily  PR DailyAfter more than a year of scandal, Facebook wants a do-over. The company has announced sweeping changes to overhaul the social media juggernaut.
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
Tiger Talk: Become part of the PR-B ECFE village  The Lake Country EchoHave you heard the expression, "It takes a village to raise a child?" Did you know that Pine River-Backus has an excellent "village" right here in our community?
FEMA denies Puerto Rico request for help processing backlog of bodies  CBS NewsThe fiscal oversight board, which controls the island's spending, will allow the governor to use the funds to curtail the mounting backlog of bodies.
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
2018: Huntsworth PR Revenue Falls Amid Overall Company Lift  The Holmes ReportLONDON — Despite overall gains, Huntsworth on Tuesday reported a 5.1% year-over-year decline in its communications revenue during 2018.
‘Hero to the hospitality industry’ Stuart Newman — a public relations giant — dies at 96  Miami HeraldStuart Newman founded NewmanPR in 1946 and went on to represent the Florida Keys and Carnival Cruise Line for decades.
Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster  The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.
AFC U-23 Championship 2020 Qualifiers: China PR score late to hold impressive Malaysia to a 2-2 draw  FOX Sports AsiaChina PR need an 84th minute goal from Jiang Shenglong to hold hosts Malaysia to a 2-2 draw in the 2020 AFC U-23 Championship Qualifiers at the Bukit Jalil ...
Photo Essay: Puerto Rico’s Small Farmers Rebuild, with Help from Chef José Andrés’ World Central Kitchen  Civil EatsA year and a half after Hurricane María struck the island, grants from World Central Kitchen are helping dozens of small farmers start *fresh*.
KPU's Public Relations Cohort Raises Funds to Support Women in the Workforce  The RunnerAttendees of the Dress for Success event enjoy a night filled with fun activities for a good cause. (Jayne Wright). The public relations cohort at KPU held Works of ...
Citywide Mosquito Management Effort in Puerto Rico During Zika Outbreak Offers Lessons for Future  Entomology TodayAn integrated vector management program is no small undertaking, but a program run in Caguas City, Puerto Rico, during the Zika outbreak of 2016 shows such ...
Investors Keep Puerto Rico Bonds After First Chapter of Restructuring  The Wall Street JournalInvestors are hanging on to bonds issued as part of Puerto Rico's massive restructuring effort, a sign of confidence in the fiscally troubled island's prospects.
Pinterest seeks to woo advertisers and international users as IPO looms - PR Daily  PR DailyPinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The visual social media platform ...
City PR firms find themselves consumed by conscience  Financial TimesBig firms are ditching lucrative clients as the bad news keeps coming.
Boyfriend of Yonkers murder victim also a suspect in Puerto Rico slaying  The Journal News | LoHud.comA man who police believe fatally shot his girlfriend, Diana Casado, in Yonkers two years ago is also a suspect in the death of another girlfriend in Puerto Rico ...
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
Puerto Rico bankruptcy judge requires fiscal board to hasten avoidance claims process  Caribbean BusinessSAN JUAN – Federal court Judge Laura Taylor Swain granted Monday a request from the Unsecured Creditors Committee (UCC) that sought to set expedited ...
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Get Write To It

The toughest thing about writing a news release is getting... Read More

Do You Really Need PR?

The right kind of PR, that is, the kind that... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really... Read More

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out... Read More

The Ratings are Coming

Small businesses have always known the importance of word of... Read More

How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

How to Master Communication Even if you failed High School Grammar

Does the thought of knowing your verbs from your adjective... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So,... Read More

Public Relations

The wind of changes...The digital world has changed the form... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues... Read More

Nows The Time To Get Christmas Media Coverage

Publicity seekers know that Christmas can provide a bonanza of... Read More

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Publicrelationistas?

Is that what we are? Fanatic, over-the-top disciples of some... Read More