35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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Forbes

Six Steps For Leveraging PR To Retain Your MVPs
Forbes
A New York Times feature, a keynote speaking opportunity at an industry conference or a guest appearance on a morning news show -- these are all coveted public relations opportunities that most companies seek. While organizations typically pursue media ...


USA TODAY

Facebook data scandal: Cambridge researcher Kogan blasts 'PR spin'
USA TODAY
Alexander Kogan created a quiz app that sits at the center of the Cambridge Analytica scandal. Loading… Post to Facebook. Facebook data scandal: Cambridge researcher Kogan blasts 'PR spin' Alexander Kogan created a quiz app that sits at the center of ...
Aleksandr Kogan: The link between Cambridge Analytica and FacebookCBS News
Cambridge Analytica Data Scientist Aleksandr Kogan Wants You To Know He's Not A Russian SpyBuzzFeed News

all 321 news articles »

CNNMoney

How major companies handle - and botch - public relations crises
CNNMoney
Before Starbucks, there was Equifax, Facebook, United Airlines and Wells Fargo.

and more »

Bitcoin News (press release)

PR: aXpire Introduces MatchBX to the Blockchain Community
Bitcoin News (press release)
aXpire is excited to introduce its MatchBX product to the blockchain community. Coming in late Q2, MatchBX will allow blockchain-empowered freelance work, with individuals able to engage with each other or businesses to earn cryptocurrency (AXP) as a ...

and more »

Forbes

From Ichiro To Ruth To DiMaggio: MLB Stars Past Their Prime That Were Signed For PR Purposes
Forbes
Just before the 2018 MLB season was about to get underway, Seattle Mariners CEO and Chairman John Stanton spoke with a group of business leaders as part of an event hosted by the Portland Business Journal. After he spoke of some of the challenges of ...


Bitcoin News (press release)

PR: Decentralized Exchange Decoin Launches Its Initial Coin Offering – Profit Sharing by Proof of Stake
Bitcoin News (press release)
Decoin is proud to announce after months of build-up their Initial Coin Offering (ICO) is now officially live! Decoin is a decentralized coin and trading platform exchange that is set to disrupt the current norm in the industry. With plans for a state ...


Al-Arabiya

UAE minister: Qatar's 'terrorist wedding' undermined dozens of Doha's PR efforts
Al-Arabiya
UAE's Minister of State for Foreign Affairs Anwar Gargash has hit out over Qatar's Prime Minister recent attendance of a terror suspect son's wedding saying Doha undermined the efforts of dozens of law and PR firms it hired to polish its image. “The ...

and more »

City A.M.

How is the PR industry adapting to the march of artificial intelligence ...
City A.M.
With the House of Lords having reported in the opportunities and threats posed by artificial intelligence (AI), I have asked what my sector – the PR industry – is doing in anticipation of AI's rise. Are the machines really coming for our jobs or will ...

and more »

Deadline

Slate PR Promotes 10 Across Team
Deadline
“We are very excited to be recognizing the outstanding work of these team members with these well-deserved promotions,” the Slate PR partners said. “Not only are all of these folks incredibly talented and hard-working executives, they also have great ...


Bizcommunity.com

PR Senior Account Manager
Bizcommunity.com
Develop and maintain a close and productive relationship with key client contacts, acting with integrity at all times; Identify and deal with problems as they arise, appreciating when it is appropriate to involve or notify the PR Account Director or ...

and more »
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Killing Them Softly

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Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

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Just What Kind of PR Matters to You?

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Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media

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10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You... Read More

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Managers: Get Real, Please!

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Business, non-profit or association managers hurt their own public relations... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

The Acai Berry is starting to gain world wide recognition... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

Public Relations Primer, Part II: Five Dos

1) Package your story. Two critical elements will help you... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

Company Dress Codes for Small Business; Shorts and Pants

Most small businesses have logo'ed shirts, usually polo shirts with... Read More

How to Take Advantage of Public Relations

Decide once and for all to do something about those... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really... Read More