35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

What does the future of PR look like?  SmartCompany.com.auUnless you've been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty dramatic shifts.
Lit! Canopy Growth's PR Agency Wins Big  Yahoo FinanceTORONTO , May 24, 2019 /CNW/ - ELEVATOR Communications, a public relations firm headquartered in Toronto, ON , is excited to announce its success at last ...
Breakfast Briefing: Five things for PR pros to know Friday morning  PRWeekBreakfast Briefing: Five things for PR pros to know Friday morning. From PR Week.
NRA Sues Its PR Firm, Ackerman McQueen, Over Failed 'Coup'  TIMEThe NRA sued its longtime public relations firm, accusing it of engineering a failed “coup” attempt to undermine the NRA's leadership.
Nearly Half Of PR Agency Leaders Have Experienced Ideas Theft  The Holmes ReportAccording to new research by the PRCA, 46% of PR agency leaders report intellectual property rights infringement in the past year.
R\West Is Seeking A PR Intern In New York, NY (Paid Internship)  FashionistaR\West is an integrated, full-*service* marketing agency with offices in New York City and Portland (OR).
Dentsu PR aligns with think tank for insight into Japan-US relations  PRWeekAmid uncertainty about trade and diplomacy between Japan and the U.S., Dentsu Public Relations has formed a partnership with an American think tank, the ...
PR Council member firms must pay interns at least minimum wage  PRWeekNEW YORK: The PR Council is adopting a new policy mandating that all its member firms pay U.S. interns at least minimum wage for their market. The policy will ...
Podcast: Notes from Newhouse School/Fear & The Future of PR  The Holmes ReportPAN's Phil Nardone shares insights into next-gen talent, while InkHouse's Beth Monaghan discusses Project Curiosity.
London agency wins PR accounts for Cobra Beer and Craft Gin Club  PRWeekFood and drink specialists Sauce Communications has grown its brands division by winning beer brand Cobra and subscription *service* Craft Gin Club as new ...
The PR Week 5.24.2019: Catherine Hernandez-Blades, Aflac  PRWeekThe PR Week 5.24.2019: Catherine Hernandez-Blades, Aflac. From PR Week.
How PR pros should account for social media 'lurkers' - PR Daily  PR DailyBy Michelle Garrett May 21, 2019. SHARE. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.
Tech PR pros question 'Facebook's trust issues' after Instagram data security breach  PRWeekTechnology PR professionals have questioned whether Facebook can be trusted after its latest data security breach exposed 49 million Instagram accounts, ...
Australian Management and PR Firm Twnty Three Opens U.S. Branch  BillboardSydney-based artist management and PR agency twnty three (or 23 Media) is opening a U.S. branch on the West Coast. The Los Angeles outpost will be ...
PR industry hands out PRoof awards | 2019-05-23 | Grand Rapids Business Journal  grbj.comThe region's public relations industry has recognized the best work over this past year. Winners of the 34th-annual PRoof Awards were honored last night by the ...
PR Practitioners set for certifications to weed out quacks  Kenya Broadcasting CorporationPR practitioners in Kenya, will soon enjoy professional certifications based on a revised curriculum and industry examinations, the incoming Public.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekHeads up, PR Council member firms: You must now pay U.S. interns at least minimum wage. The policy, effective January 1, 2020, will be written into the PR ...
Will Arnett's new girlfriend is named as PR director Alessandra Brawn after spotted kissing  Daily MailThe Arrested Development star has reportedly been dating New York-based businesswoman Alessandra Brawn for several months, a source told Us Weekly ...
InterContinental Sydney appoints new PR agency  Travel WeeklyInterContinental Sydney has engaged DEC PR to lead all Australian public relations activity, following a competitive tender process last month.
How Focusing On An Underserved Industry Propelled Sara Brooks' Public Relation Firm To Success  ForbesSara Brooks, CEO and founder of Covet Public Relations, created an agency that focuses solely on CPG brands in the food, beverage and beauty space. In less ...
PR Practitioners’ Body, UPDF Partner to Clean Up Kawempe Hospital  softpower.ugThe Public Relations Association of Uganda (PRAU) has partnered with the Uganda Peoples' Defence Forces (UPDF) to conduct a joint general cleaning ...
Gold Coast PR alumni launch new agency KK&O  mUmBRELLA*PR professionals Ty Kudla, Rebbecca Kent and brand architect Kat Orchard have partnered to create communications agency KK&O, based on the Gold Coast.
PR practitioners resolve to rebrand Africa  The PunchAnna Okon Public relations practitioners of African origin have resolved that going forward; Africa would be perceived in a positive light through...
MCC head of comms to take on marketing remit in drive to reposition brand  PRWeekMarylebone Cricket Club's head of media and communications Lauren Best has been promoted to head of marketing and communications from the 1 July.
[Funding alert] Technology PR startup Wizikey raises Rs 2.5 cr from IAN  YourStoryWizikey, a tech-driven PR solutions startup, has raised Rs 2.5 crore from Indian Angel Network. The funding round was led by IAN investors, including Alok Mittal ...
Comparison website comparethemarket.com launches PR agency review  PRWeekComparison website and insurance intermediary comparethemarket.com has begun a PR agency review that will see it shift from a single retained agency ...
'Sometimes It's Best to Shut Up:' Inside Lori Loughlin's Crisis PR Strategy  ELLE.comA slew of nameless sources claiming to be "close to" Lori Loughlin and "familiar with her case" have been feeding what seems like endless fodder to tabloids ...
Case study: Behind-the-scenes of Barbie's blowout 60th birthday  PRWeekCompany: Mattel Campaign: Barbie's 60th anniversary. Agency partners: Weber Shandwick (Global PR), R/GA (event execution for NYC Barbie Pop-up), I Am ...
5 Technologies Disrupting Marketing and PR  EntrepreneurThese innovations are going to change the functioning of the marketing and the PR industry, making it accessible in every sense.
PR Gold Awaits Bernie Sanders at Walmart - Thu., May 23, 2019  O'Dwyer's PR NewsJoe Biden's decision to enter the Democratic presidential sweepstakes has torpedoed the campaign of former frontrunner Bernie Sanders.
2019 Agency Rankings: Global PR Industry Growth Holds Steady At 5%  The Holmes ReportThe global PR industry grew by 5% in 2018, based on the Holmes Report's definitive annual ranking of the world's top 250 PR firms, which is now live.
Want a Job in PR and Marketing? | Careers | BoF  The Business of FashionWant the best PR and marketing job opportunities in fashion delivered to your inbox first? Click here to set up a job alert on BoF. LONDON, United Kingdom ...
Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment  Discover MagazineNASA's bold choices to open the Apollo Program to the world made the Moon landing humanity's first truly viral event.
Havas Group Consolidates Worldwide PR Under New Brand  The Holmes ReportThe new brand, Red Havas, will include Havas PR North America, Red Agency and Havas PR offices in the UK and Asia.
Steak-umm wants to get 'even more personal' on YouTube  PRWeekSteak-umm isn't quite done with Twitter, but it sees YouTube as the next big frontier for "humanized and relatable" brands. The brand launched the "Thoughts of ...
Shopee Singapore names new PR partner  Marketing InteractiveShopee Singapore has appointed AKA Asia as its PR agency, following a pitch. Effective immediately, the appointment is for a period of one year. AKA Asia has ...
UST Global appoints Tinu Cherian Abraham as Group Manager, PR & Media Relations  Exchange4MediaIn his second stint with UST Global, Abraham will lead PR for the company in India and globally.
Global Top 10 PR Agency Ranking 2019 | Holmes Report  The Holmes ReportThe world's top 10 global PR agencies in 2019, ranked by fee income.
Public Relations Jobs Boom as Buffett Sees Newspapers Dying  BloombergBillionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists.
Study: PR pros prioritizing owned and shared media - PR Daily  PR DailyPR pros are anticipating “considerable” change in coming years, largely through technology advances, and are betting heavily on owned and shared media.
Man found dead in Pr. George’s was killed, police say  Washington PostThe man was found suffering from head trauma early Wednesday in College Park.
Bayer Investigates Its Shady PR Firm After 'Monsanto File' Scandal in France  EcoWatchIn the latest PR scandal to engulf Bayer, journalists at Le Monde reported May 9 that they obtained a "Monsanto File" created by the public relations firm ...
Crisis plan: Cricket Australia briefs PR gurus as hostile England looms  The AgeCricket Australia is meeting with several UK-based PR agencies as part of a contingency plan to deal with the local media storm awaiting Steve Smith and David ...
PRWeek UK Top 150: Independent PR agency rankings 2019  PRWeekEdelman retains the top spot, while Media Zoo, Headland and BECG are among the strongest risers. Our table of independent agencies reveals all... Research.
Campaigns for Good Awards 2019: shortlist revealed  PRWeekFCB, Mullen Lowe London and Weber Shandwick lead the shortlist for the Campaigns for Good Awards 2019, the awards scheme from PRWeek, Campaign and ...
For start-up success, align PR strategy with the brand's core objectives - ET BrandEquity  ETBrandEquity.comWith the ever-shrinking attention spans, start-ups need to deliver impactful messages at the right time to grab attention; properly aligning PR strate..
Bayer's Shady PR Firms - US Right to Know  U.S. Right to KnowIn the latest PR scandal to engulf Bayer, journalists at Le Monde reported May 9 that they obtained a “Monsanto File” created by the public relations firm ...
London PR agency wins projects for Wagamama and Siemens  PRWeekLondon PR agency wins projects for Wagamama and Siemens. From PR Week.
Zeno Group Wins 2019 North American PR Agency Of The Year  The Holmes ReportNEW YORK — Zeno Group was named North American Agency of the Year at the SABRE Awards dinner at Cipriani tonight, after earlier taking home Midsize ...
Nike Pulls Its ‘Puerto Rico’ Air Force 1 Low Sneaker Amid Controversy Using a Panama Design  Footwear NewsNike has pulled its forthcoming 'Puerto Rico' Air Force 1 Low due to the use of a print that originated from the Guna people of Panama.
'The Weekly' Meet The PR Firm That Turned Our PM Into ScoMo  JunkeeIn an attempt to turn Scott Morrison from a Bible basher into a likeable bloke, a totally real and definitely not satirical PR firm created ScoMo.
Congress Reached A $19.1 Billion Disaster Aid Deal After Trump Caved On Border Funding  BuzzFeed NewsThe deal includes close to $1 billion in funding for Puerto Rico that Trump had objected to. The Senate passed the bill Thursday and Trump is expected to sign it ...
Six PR tips for tech startups  SiftedWhat are some of the first steps a young startup needs to take in PR? How do you make your story stand out among a crowd of other new businesses ...
'It's particularly prevalent in PR': Agency leaders open up about idea theft and call for stronger protection  PRWeekSenior PR professionals have leapt to defence of Manifest boss Alex Myers for calling out BrewDog over using the agency's idea uncredited as the industry ...
La Salle's Tuning records PR in pole vault to take third at state  Yakima Herald-RepublicCHENEY — Last year, La Salle pole vaulter Jordyn Tuning failed to clear a height at the state meet. This year went better — much better.
Administration ignores concerns of Campus Safety Alliance, focusing on PR instead  Daily BruinFour times a quarter, administrators and student advocates come together to discuss the safety of the nation's top public university. Students raise their concerns ...
B&Q campaign calls for action bee-fore it's too late  PRWeekB&Q is calling on the UK to plant a million more bee-friendly spaces with the help of a campaign to raise awareness about the steep decline of bee-friendly ...
PR: Bitcoin.com Partners With Travala.com to Boost Bitcoin Cash Adoption  Bitcoin NewsThe partnership will see Travala.com integrated in the official Bitcoin.com wallet with almost 4 million users. London, United Kingdom –– May 15, 2019 ...
Hollywood actor Will Smith hires a renowned Indian PR agency  Times of IndiaInternational Icon Will Smith, in a massive development, has hired one of India's biggest communications agency, marking the first of its kind for the Indian ...
Woman is first to play in PR men's league  MLB.comBaseball history was going to be made, so one thousand fans piled into Utuado's Estadio Ramon Cabanas, the modest stadium in the central part of Puerto Rico ...
Guess Kim Kardashian's 'serious' Jack in the Box complaint  PRWeekKim Kardashian West posted a cryptic tweet on Monday afternoon asking Jack in the Box to DM her so she could discuss a "serious complaint" with the company ...
Q1 2019: WPP PR Firms Down 0.3%  The Holmes ReportWPP's PR and public affairs firms report revenue decline of 0.3% on a like-for-like basis, less pass-through costs.
SEI names Vested as EMEA AOR  PRWeekNEW YORK: Investment management firm SEI has named Vested as its EMEA AOR. Led by EMEA CEO Elspeth Rothwell, a half-dozen staffers will be working ...
Dublin PR firm sold for at least $17.4m  The Irish TimesKyne has been acquired by a division of UK-listed Huntsworth.
Trader loses RM50,000 in PR scam  The Sun DailyKUANTAN: A desire by a woman trader to secure permanent resident status of her two workers in a short period of time backfired after she was cheated a...
The Warm-Up: An idiot's guide to FIFA PR wins  Eurosport.comJack Lang celebrates yesterday's World Cup news (kind of), enjoys some vintage Big Mick, and prepares for a summer of kooky transfer announcement videos...
How to avoid PR disasters, the new web, and who owns Huawei?  TechCrunchSoon: Live conference call with Anthony Ha on TED At 2pm EST / 11am PST, we will have TechCrunch writer Anthony Ha talking live with Extra Crunch readers ...
Why You Must Visit The Hidden Side Of Puerto Rico: Rincón, Guánica And Ponce  ForbesJourney beyond San Juan and find out why celebrities and filmmakers are making the magical southern coast of Puerto Rico their new favorite destination.
From cardboard factory to the kantei? Yoshihide Suga gets PR makeover as rumors of PM bid soar  The Japan TimesUnsmiling, tight-lipped and at times appearing heavy-handed, Chief Cabinet Secretary Yoshihide Suga was never exactly the type of politician the public wou.
PR: ACD Launches Coin Buy Back Project  Bitcoin NewsACD's new exciting project is the brainchild of Bitcoin.com's CEO Roger Ver and ACD's CEO Yasuhiro Sonoda. ACD has decided to start the "ACD Coin Buy ...
PR agencies snub Royal Brunei Airlines pitch over controversial LGBT laws  PRWeekPR agencies snub Royal Brunei Airlines pitch over controversial LGBT laws. From PR Week.
Government accused of running a climate emergency 'PR exercise'  Manx RadioRamsey member doubts CoMin's commitments. An MHK has slammed the government's approach to climate change calling it an 'exercise in good PR'. Tynwald ...
Huawei strengthens UK and Europe comms team with Sky News veteran  PRWeekHuawei strengthens UK and Europe comms team with Sky News veteran. From PR Week.
EazyDiner awards PR mandate to 80-dB Mavericks  Exchange4MediaFounded by veteran hotelier, Kapil Chopra, EazyDiner is on a mission to build an eating-out reality to cater to India's changing paradigm.
How this stylish Irish PR pro gets dressed for work and fun  image.ieFor Victoria Lennon, her mum's life-long obsession with fashion has definitely rubbed off.
Dustin Lance Black says buggy story at Tom Daley dive is ‘PR spin’  PinkNewsDustin Lance Black, husband of Tom Daley, has hit out at British Swimming, and said a statement the organisation released yesterday about him is "PR spin."
PR head to help Kensington & Chelsea 'rebuild trust' after Grenfell  HoldTheFrontPage.co.ukA former regional journalist has been tasked with helping Kensington and Chelsea Council “rebuild trust” with the public following the Grenfell Tower tragedy.
Nike cancels Puerto Rico-homage sneaker with Panama design  Washington PostPANAMA CITY — Nike said Tuesday it won't release a version of its Air Force 1 shoe meant to celebrate Puerto Rico, after an indigenous group in Panama ...
Palestinian Artists Call For Eurovision Boycott; Israel Responds With PR Campaign  NPRThe Eurovision Song Contest starts next week in Tel Aviv. A cultural collective in Gaza is calling for a boycott of the competition; Israel has responded with PR ...
Bayer hires law firm to investigate Monsanto lists  PRWeekLEVERKUSEN, GERMANY: Bayer has hired international law firm Sidley Austin to independently investigate lists of stakeholders created to influence the debate ...
PR: Bitcoin.com and Cred Partner to Offer Lending and Borrowing  Bitcoin NewsSAN FRANCISCO and TOKYO-- Bitcoin.com, the leading source for Bitcoin information with over 4 million Bitcoin wallets, and Cred, the leading provider of ...
More PR, less change: The impact of the Beti Bachao Beti Padhao scheme in one Rajasthan district  The CaravanThe Beti Bachao Beti Padhao scheme has not delivered on actual metrics on the ground in Hanumangarh district in Rajasthan.
What PR pros should know about the growing TikTok platform - PR Daily  PR DailyJust as marketers were starting to feel comfortable with the current social media landscape, a *fresh* platform is on a meteoric rise. As eMarketer recently put it.
‘The Apple Store of Weed’: Marijuana marketing is often far from mellow  The Mercury NewsAs the medical marijuana field flourishes in 33 states, and 10 states have legalized recreational marijuana, the PR machinery is in overdrive.
Pr Bweyinda to celebrate 29 years of Ministry  Uganda Christian NewsPastor David Bweyinda (Courtesy photo.) By Male Marvin. The Great Commission is our Lord's command to take the gospel to every person throughout the ...
How Modi-haters became his PR angels  Sify NewsYou can't fault the BJP's public relations cell for the careful planning that went into what was, in fact, a dreadfully banal interview.
Erika Brown Swims PR in 100 Free, Becomes 4th-Fastest American This Season  SwimSwamBrown improved on her previous best tine of 54.52, going 54.36 in the 100 free at the 2019 Atlanta Classic.
PREPA's Agreement is Terrible for Puerto Rico  Union of Concerned ScientistsA new agreement on Puerto Rico Electric Power Authority's (PREPA) debt represents a major setback for the future of the island. It's not new that PREPA is in ...
How Cuban Chinese refugees in Puerto Rico built a life on ice cream  San Francisco ChronicleThe immigration wave following the Cuban revolution exemplifies the ways that cuisine evolves.
New Zealand Defence Force conducting untruthful 'PR job' at Operation Burnham inquiry - Hager  Stuff.co.nzHit & Run co-author Nicky Hager has accused the New Zealand Defence Force of conducting an untruthful "PR job" in the Operation Burnham inquiry.
Puerto Rico Joint Recovery Office Launches Radio Program - Puerto Rico (The United States of America)  ReliefWebGUAYNABO, Puerto Rico – FEMA's Puerto Rico Joint Recovery Office will broadcast its first radio program “Dando Palique” on Mix 107.7 FM, beginning ...
Senate Democrats ask NRA execs, PR firm for documents related to alleged self-dealing  Washington PostMembers of the Senate Finance Committee are asking Wayne LaPierre, Oliver North and Ackerman McQueen to turn over documents.
Bill Shorten takes The Feed comedy team's PR advice in his election-morning run outfit  SBSChloe Shorten's husband has hit the streets in a t-shirt emblazoned with an eerily familiar slogan.
Cannes Marché chief hits back at "PR stunt" which overshadowed new family-friendly scheme  Screen InternationalCannes Marché chief Jérome Paillard has declared its new family-friendly accreditation scheme and childcare facilities a success, but expressed outrage at “a ...
Nike Puts On For Puerto Rico With a New Air Force 1 Low Colorway  The SourceNike is prepping a special iteration of the classic Air Force 1 silhouette made specifically for the people of Puerto Rico.
Fact Check: Trump's Misleading Puerto Rico Aid Figures  TIMEPresident Donald Trump is sticking to his claim that Congress gave Puerto Rico $91 billion in aid money. Here's why his claim is misleading.
Puerto Rico promises tax breaks in attempt to lure 'family offices'  New York Post Puerto Rico is coming after one of your lucrative industries — the ultra-high net-worth financial advisory business, also known as “family offices.”
PR Hunter appointed to launch new brand  Prolific NorthBells of Lazonby has brought in PR Hunter to launch a new range of vegan and gluten-free cake slices. The new Bells & Whistles brand will hit the shelves in ...
Gediman is honored with major award from public relations group  Mariposa GazetteA long-time employee of Yosemite National Park has won a prestigious award. Scott Gediman, the public relations officer at the park, was given the ...
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Easy to be Foolish About PR

In fact, here are three really foolish goofs made by... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

Dont Waste Money on Public Relations

Demand that it pull its own weight in your boat... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

Why PR Can be Effective Medicine

When properly applied by business, non-profit and association managers, public... Read More

Writing A Press Release

News releases (also called press releases) are an important part... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by... Read More

Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

Building Credibility Through Bylined Articles

As if making sure your company runs smoothly on an... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

How Would You Ever Know?

Your important outside audiences behave in ways that stop you... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

What? You Havent Got a Capability Statement?

What's a Capability Statement?As the name suggests, it tells potential... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More

Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know

Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

PR Is Just Smart Business

The name of the game is doing our part to... Read More