35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

How To Compete With Market-Leading Companies As A PR Underdog  ForbesEvery industry has an 800-pound gorilla. Here's how to go toe-to-toe with them in the PR battle.
What a year’s worth of publisher responses can teach you about digital PR  Marketing LandMost marketers agree that if you can get your *content* in front of the eyes of journalists at mainstream online publishers, it has a good chance of being shared ...
Howard Schultz Hired a Corporate Mouthpiece for His “Centrist” Presidential Campaign  The InterceptTucker Warren, who has been running communications for Howard Schultz since January, is also a partner at a PR firm with numerous corporate clients.
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Denny's brings on Allison+Partners as PR AOR  PRWeekSPARTANBURG, SC: Denny's has selected Allison+Partners as its PR AOR after the restaurant chain reorganized part of its marcomms structure. Denny's hired ...
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
Public Relations has always been dominated by women, but it's still a man's world at the  Business MattersBusiness MattersThe portrayal of PR Experts or PR Consultants in Film and TV are normally played by women in their mid 30's.
CIPR quizzed on ethics after granting 'Sweatygate' agency boss membership  PRWeekA prominent fellow of the PRCA has questioned the CIPR for granting membership to the agency boss of the notorious 'Sweatygate' ethics scandal, despite the ...
People will defeat conspirators: IT and PR minister Nara Lokesh  Times of IndiaMANGALAGIRI: IT and PR minister Nara Lokesh has observed that people of the state have realized that Jagan had collided with Modi and KCR and made up .
Havas Formula snags Golden Boy Promotions AOR account  PRWeekHavas Formula snags Golden Boy Promotions AOR account. From PR Week.
Crisis PR Expert Sandy Lish & Auto Supplier PR Firm CEO Jim Bianchi to Discuss Crisis Communications Planning for Automotive Suppliers at April 3 APRC Meeting  BenzingaTROY, Mich., March 20, 2019 /PRNewswire/ -- Sandy Lish, principal / founder of The Castle Group, a Boston-based PR and events management agency with ...
Pagefield wins HS1 and Hitachi Rail corporate comms accounts  PRWeekPagefield has retained the circa £1m corporate comms and public affairs account for HS1, following a competitive pitch, and picked up similar duties for Hitachi ...
Canadian PR queen Karine Delage talks technology, plans for 2019 (Includes interview)  Digital JournalCanadian PR maven Karine Delage of Karyzma Agency chatted with Digital Journal about her plans for 2019, which include her 25th anniversary in the industry.
PR Account Supervisor job with North 6th Agency | 392968  mediabistro.comWe are looking to add an experienced PR Account Supervisor to North 6th Agency (N6A). The supervisor will lead PR strategy and execution for multiple ...
NHS comms manager builds on property specialism for government role  PRWeekCaroline Welch has left NHS Property Services, where she was senior press and public affairs manager, to take up a new role as senior comms manager for the ...
Michelin puts North American PR AOR account up for review  PRWeekGREENVILLE, SC: Tire manufacturer Michelin is putting its PR AOR account in North America up for review. "Michelin North America is engaged in a ...
Eight do's and don'ts for PR professionals in 2019  Media UpdateWorking as a public relations professional means constantly adapting to the new trends, industry shifts and the latest technology. And while all of that might ...
PRCA revises reading list to include 60 per cent female authors  PRWeekThe Public Relations and Communications Association (PRCA) has overhauled its recommended reading list to improve the gender diversity of authors, ...
Flack: Anna Paquin shines in uneven PR black comedy  Stuff.co.nzRobyn (Anna Paquin) is an expert in crisis management. Working for a top London public relations firm, it's her job to help "massage" celebrities' bad behaviour ...
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Breakfast Briefing: 5 things for PR pros to know Monday morning  PRWeekM Booth hires James Donnelly as director of issues, crisis management; Trump attacks GM and Fox News on Twitter; Why YouTube star Shane Dawson is ...
Three reasons why creativity is key in PR Publicity News  Media UpdateWhile there are many elements that go into a successful public relations strategy, creativity needs to be one of them. media update`s Aisling McCarthy looks at ...
All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
How Social Media Is Changing The Face Of PR  ForbesYour social media account is a crucial part of your strategy if you want to generate buzz.
Will Unilever's savings encourage other brands to try in-housing?  PRWeekAnother week, another story about in-housing and its potential threat to agencies. This time, the thorny topic was stoked by the launch of Unilever's latest annual ...
Breakfast Briefing: Hollywood star gets crisis support for college admissions scandal  PRWeekFelicity Huffman has reportedly hired crisis communications support amid fallout from Operation Varsity Blues. The actress has brought on The TASC Group, with ...
Martin Sorrell: I'm going back to the 1990s  PRWeekMartin Sorrell: I'm going back to the 1990s. From PR Week.
Debunking the anti-vaxxers: how communications can help  PRWeekThought your kid was safe from the measles? Think again. Experts say several diseases that are avoidable are making a comeback, and it's all due to people ...
PRWeek and Women in PR kick off 2019 Mentoring Scheme  PRWeekPRWeek and Women in PR kick off 2019 Mentoring Scheme. From PR Week.
4 Tips for Hiring the Right PR Agency  EntrepreneurRegardless of what stage you're at with your business, you need to attract and retain customers from key markets and demographic groups to ensure continued ...
Samaritans campaign uses handwriting of real men  PRWeekMother has created a campaign for Samaritans that features messages from real men who have experienced depression and suicide attempts, using their own ...
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
Sweet PR leaves a sour taste for the whole industry after MailOnline furore  PRWeekThe furore around the MailOnline pulling a story after a case study was submitted by a PR agency boss under a false name should raise alarm bells. Opinion.
Mark Read drops more hints about changing WPP  PRWeekRedefining creativity, giving agency leaders more financial freedom and making client services more consultant-like are on the WPP chief's agenda. News.
BCW Lands Lucrative Lenovo PR Remit In China  The Holmes ReportBEIJING — BCW has landed Lenovo's lucrative PR remit in China, taking on a range of communications duties that are estimated at upwards of $3m per year.
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPostFossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...
PR In Post Digital Age: Implication For Practitioners  Leadership NewspaperEvery day, we see the many changes that the post-digital age brings to business. New industries are springing up, consumer habits are changing, and industries ...
PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
How To Use PR For Retail Sell-Through  ForbesFocus on a regional PR plan to get your product in front of local audiences.
Time For PR To Embrace Its Own Purpose  The Holmes ReportAgonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
Breakfast Briefing: 5 things for PR pros to know Thursday morning  PRWeekSnap picks PMK-BNC as U.S. PR AOR; Brands tweet about epic Facebook, Instagram outage; Beto O'Rourke running for president; and other news to know.
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
PR agency The Playbook hires sitting MP  PRWeekThe Playbook has made the unusual move for a PR agency of hiring a sitting MP: Tracey Crouch, former minister for sport, civil society and loneliness. News.
Five Campaigns We Liked in February: your winner revealed  PRWeekFive Campaigns We Liked in February: your winner revealed. From PR Week.
PR isn't inherently evil, but Maryland Today is  The DiamondbackViews expressed in opinion columns are the author's own. Maryland Today, the PR website run by the University of Maryland's Office of Strategic ...
Archetype Lands VMware US PR Duties  The Holmes ReportVMware started working with Archetype this week after five years with H+K Strategies.
General Motors should consider a different public relations approach to labor issues, auto researcher says  CNBCPresident Trump is loudly calling for the reopening of a shuttered General Motors factory in Lordstown, Ohio. Paul Ingrassia, editor at the Revs Institute for ...
Platinum Games Designs PR Characters for JMSDF's New Submarine  Anime News NetworkNieR: Automata and Bayonetta game developer Platinum Games announced its artists teamed up with Japan's Maritime Self-Defense Force to create the official.
Merck Reviews US Corporate PR Support  The Holmes ReportAgencies that already do work for the pharmaceutical giant are among those participating in the review.
Covered California puts seven-figure PR account up for review  PRWeekSACRAMENTO, CA: State health insurance marketplace Covered California has issued an RFP for its PR account, passing on an extension year with incumbent ...
Probate Notice: Kevin L. Yotter 25-PR-19-213  Republican EagleSTATE OF MINNESOTA COUNTY OF GOODHUE FIRST JUDICIAL DISTRICT DISTRICT COURT PROBATE DIVISION Court File No. 25-PR-19-213. Estate of: ...
Was UK paying White Helmets to produce Syria ‘chemical weapon’ PR as cover for Jaish Al Islam?  RTAs controversy rages over the alleged April 2018 Douma “chemical weapon attacks” that signaled the end of Jaish Al Islam's occupation, life in the Syrian city ...
Black and Decker sander left a PR officer's feet 'smooth as a baby's bum'  Daily MailJodie Richardson, 28, was driven mad by her husband Taz's 'ogre-like' feet after the couple moved from Newcastle, Tyne and Wear, to the Canary Islands.
Brexit: PR Industry Still Divided On Preferred Outcome  The Holmes ReportResearch from the PRCA shows 45% of comms leaders would prefer Article 50 to be rescinded.
Raiders re-sign WR/PR Dwayne Harris  Raiders WireThe Oakland Raiders have locked up another valuable piece to their team on Monday, announcing the re-signing of wide receiver/punt returner Dwayne Harris.
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
Last customers being reconnected to Puerto Rico power grid  Washington PostCrews are preparing to shut down generators that have powered an island off Puerto Rico's coast an island for nearly two years after Hurricane Maria.
BSP's No to Fancy Raths, High-tech PR, Will Go the Old Fashioned Way With Public Meetings For Poll Campai...  News18Party leaders also said instructions have been issued on the layout of election hoardings and banners.
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
How Huawei lost its PR battle in the west  Financial TimesForeign advisers say they were ignored and undermined by Chinese management.
How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
Announcing PR Daily's 2018 Video & Visual Awards finalists - PR Daily  PR DailyCreating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily's 2018 Video & Visual Awards proved this ...
Mail Online pulls article after discovering PR agency boss used column to promote client product  PRWeekMail Online has taken down a case study contributed by a PR agency after learning the column had been used to promote the agency's client. News · Tweet ...
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
Cadbury updates Freddo Treasures campaign following backlash  PRWeekCadbury updates Freddo Treasures campaign following backlash. From PR Week.
Breakfast Briefing: 5 things for PR pros to know Tuesday morning  PRWeekPRWeek unveils 2019 Hall of Femme honorees; Facebook temporarily removes Warren ads; Airlines respond to Boeing 737 Max 8 customer concerns; Free ...
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsWatch USC's 2019 running back signee run one of the fastest times in California so far in the 100 meters and set a new PR.
CMD Continues to Throw Spotlight on Legislators Heralded by Secret Group  PR WatchALEC switches "Legislator of the Week" award to a monthly award.
High-Yield Muni Market Passes a Key Test From Puerto Rico’s Sell-Off  BloombergQuint(Bloomberg) -- Over the past month, hedge funds and other investors dumped more than $2.5 billion of debt they received in Puerto Rico's record restructuring, ...
'Flack' pops crisis-PR bubble with timely dramedy  CNN'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.
Digital Director completes MBO of Outwrite PR  Prolific NorthOutwrite PR has been taken over by Digital Director Anthony Bullick in a management buy-out.
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
PR: Blockchain-game Asteroid Rush presale launch- a passionate story of AR Inc. team  CoingapeBy 2016, we had been planning the exploration of the solar system's primary asteroid belt for many months. After all, the U.S. Congress and President Obama ...
Huawei Provides China Inc With A Salutary Lesson In PR's Crucial Value  The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?
How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists  Fast CompanyAfter the devastation caused by Hurricane Maria, arts and culture play a key role for an island poised to rise up.
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
During its outage, Facebook turns to Twitter to share updates - PR Daily  PR DailyEven for Facebook, Twitter is an important channel for live updates in a crisis. The social media company suffered a global outage on Wednesday, affecting ...
World Expeditions appoints travel industry veteran Virginia Haddon as PR manager  mUmBRELLA*World Expeditions Travel Group has appointed Virginia Haddon as the PR manager for three of its adventure travel brands. Haddon has over 20 years of.
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
How Poland uses foreign lobbyists to fight PR wars and influence US policy  Center for Responsive PoliticsAs the diplomatic row between Poland and Israel continues over comments by Israeli officials about Polish history during the Holocaust, foreign lobbying filings ...
The Independent Group will only succeed if PR is their central policy  The GuardianIf they are serious about fixing 'broken politics', they should join us in backing a fairer voting system, writes Women's Equality party co-founder Catherine Mayer.
Meghan Markle Lost Another Aide; PR Chose Kate Middleton, William After Split  International Business TimesMeghan Markle and Prince Harry lost their PR who chose to work for Kate Middleton and Prince William after their split.
International Women's Day: The PR Ladies Behind Latin Superstars  BillboardSince it's International Women's Day, Billboard has compiled a list of the most important publicists in the Latin market.
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
Puerto Rico debt adjustment plan not 'realistic' in April: official  ReutersThe executive director of Puerto Rico's federally created financial oversight board said on Monday that a plan to restructure the U.S. commonwealth's core ...
Public relations gurus spin narratives to benefit Uhuru  The StandardIf there is one thing that Uhuru Kenyatta is good at, it is hiring public relations gurus who are brilliant at spinning narratives that benefit him. That would be fine if ...
Who Bankrolls Tucker Carlson's Hateful Propaganda? Why the Kochs of Course.  PR WatchFox News' Tucker Carlson is under fire this week for racist, sexist, and homophobic comments he made while chatting on "Bubba the Love Sponge" a shock jock ...
PR: KuCoin Launches Platform 2.0 With Advanced API and Various Order Types  Bitcoin NewsKuCoin, one of the most popular cryptocurrency exchanges, has officially launched KuCoin Platform 2.0. In addition to brand-new interfaces for the KuCoin ...
Tourism bureau picks Raleigh PR firm for contract  The Daily ProgressAt least 10 calendar days after notice of intent to award must pass before a contract is executed, according to the county's purchasing policy.
Anna Paquin's Flack lifts shiny lid of PR to reveal a dark heart  Stuff.co.nzOn imdb.com the six-part series Flack is listed as a comedy. On Foxtel, where new episodes drop each week in the US, it's listed as a drama. And it's only ...
Student wins PR award for breastfeeding campaign  The IndependentSingapore – The 15th Institute of Public Relations (IPRS) PRISM Awards on March 7, 2019 (Thursday). Held at the Mandarin Oriental Hotel, the 15th PRISM ...
PR: PrimeXBT – Margin Trading Is the Best Tool to Profit During a Sideways Market  CoingapePrimeXBT offers many advantages over other margin trading platforms, but the most important of which is the range of advanced order types found on the ...
Saudi Arabia fund hires PR firm in the wake of Khashoggi murder  Financial TimesPIF is chaired by Prince Mohammed bin Salman, who reportedly ordered the killing.
Arizona Senator Kyrsten Sinema Crushed Her PR at New Zealand Ironman  runnersworld.comArizona Senator Kyrsten Sinema completed the New Zealand Ironman in under 13 hours on Saturday, March 2. She set a personal record for the distance.
Pesky regulator crashes the banks' PR party  Sydney Morning HeraldFinancial institutions are dragging the chain on fixing fees for no *service* compensation and ASIC is not impressed.
Costco keeps costs low and pay high by cutting PR  Business InsiderCostco is one of the most beloved brands in America, celebrated by customers and employees alike.
Petit Earns PR on Day One of the Yellow Jacket Invitational  Georgia Tech Official Athletic SiteDay One Results. On day one of the Yellow Jacket Invitational the Georgia Tech track and field team saw Hannah Petit run a personal-best mark in the ...
Harry and Meghan appoint PR guru from Freuds to lead comms  PRWeekHarry and Meghan appoint PR guru from Freuds to lead comms. From PR Week.
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Be Patient? Nah, Lets Kill Something

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