35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

5 Highly Effective, Time-Saving Ways For Founders To Get Free PR  EntrepreneurFor many startups, the founder is the most effective PR person on board. Due to a deep knowledge of, and keen enthusiasm for, the business, this is the person ...
Preview: The PR World At Cannes 2019  The Holmes ReportAs PR celebrates 11 years of Cannes Lions, the Festival will feature plenty of main stage and fringe events from agencies, including Holmes Report panels and ...
Accumulated profits at PR agency Q4 rose to €1.9m last year, accounts show  The Irish TimesTotal remuneration paid to directors and key management personnel rose to €2.82m.
PR in the Age of Trump - Fri., Jun. 14, 2019  O'Dwyer's PR NewsJohn O'Dwyer and Fraser Seitel on where we stand in this new normal. The White House PR team and worst hire in the history of mankind. Will this top-of-the ...
Podcast: The Rise of Virtual PR Agencies  The Holmes ReportThe PR Network's Nicky Regazzoni and George Blizzard join the Echo Chamber.
Dominican Republic hires 'crisis management' amid PR nightmares  New York Post Dominican Republic authorities are working with "crisis management" specialists over a double-whammy of a public relations nightmare -- the mysterious deaths ...
CommunicationsMatch Partners With Hispanic PR Association To Boost Members' Visibility  The Holmes ReportNEW YORK — Furthering its push for diversifying the industry, CommunicationsMatch has partnered with the Hispanic Public Relations Association, making ...
P&G Moves US Home Care PR Duties To M Booth Citizen Relations, which was AOR for  The Holmes ReportCINCINNATI — P&G is moving its US home care business — most recently handled by Citizen Relations — to M Booth, which has been named the CPG giant's ...
How logistics and supply chain management companies are leveraging power of PR  Deccan ChronicleThe Indian Logistics and Supply Chain sector has seen a steady rise over the past few years, thanks to factors like pro-business government policies, a dramatic ...
Former Edelman exec David Brain joins The PR Week podcast.  PRWeekFormer Edelman exec David Brain joins The PR Week podcast.
Boris and Trump show us the PR tactics that work  Irish ExaminerIf the public want a sustainable future, we need to return to deriving our entertainment from concerts, soccer matches, and get-togethers, not from loud-mouthed ...
Wizspk Communication bags PR & Social Media mandate for ‘Bottles for Change’  Exchange4Media'Bottles for Change' is an initiative by Bisleri International.
"An Element Of Panic": PR Industry Responds To Bayer/FleishmanHillard  The Holmes ReportLONDON — Senior PR industry figures have questioned Bayer's handling of its stakeholder mapping crisis, focusing their concern on the high-profile ...
'Deepfake' video of Facebook CEO raises red flags for PR, news outlets - PR Daily  PR DailyFacebook is moving cautiously when it comes to removing fake videos—a new wrinkle that threatens to worsen the brand's reputation for authenticity and ...
German food minister slammed over Nestlé 'PR' video  The GuardianGermany's minister for food and agriculture has been accused of allowing her office's social media channels to be used as a springboard for a “PR event” for ...
Stir against anomalies in PR cards  Deccan HeraldD Vedavyas Kamath, Mangalore City South MLA, and BJP workers staged a protest outside the Mini Vidhana Soudha on Monday, opposing the confusion over ...
Specialist comms agency, NMD PR launches consultancy arm  mUmBRELLA*NMD PR, ​founded by public relations specialist and former journalist ​Nancy McDonald, has ​announced its consulting arm specialising in fintech,
Wizspk Communication awarded PR mandate for SHEIN India  Exchange4MediaWizspk Communication will manage SHEIN India's overall communication repertoire.
Miss Puerto Rico winner grew up in Florida and doesn’t speak fluent Spanish. She says she represents a ‘new ge  Orlando SentinelMadison Anderson Berríos was crowned Miss Puerto Rico on Thursday night, but she's different than any of the other past champions in the Miss ...
Atlas Air hits back in pilot contract dispute as PR battle heats up  Air Cargo NewsAtlas Air Worldwide is claiming victory in the latest development in its dispute with pilots over a new collective bargaining agreement (CBA), while it.
From chemistry sessions to bloated shortlists, PR chiefs list the good, bad and downright ugly of pitching  PRWeekChemistry sessions are universally popular, but there are a litany of pitching sins keeping agency leaders up at night. Today, PRWeek's latest analysis of ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in tools and apps for writers, getting more from LinkedIn, pitching podcasts, and more. By PR Daily Staff June 7, 2019.
Amazon's Prime Day is reportedly July 15, according to leaked PR email  CNETIt's always one of Amazon's biggest days of the year for sales and discounts.
Facebook hires Standard Chartered veteran for senior public policy role  PRWeekFacebook hires Standard Chartered veteran for senior public policy role. From PR Week.
Amaravati: New I& PR Commissioner takes charge  The Hans IndiaTumma Vijay Kumar Redy, IIS, I&PR Commissioner called on Chief Minister Y S Jagan Mohan Reddy at latter's residence at Tadepalli on Tuesday.
How Boeing and Facebook could have avoided PR nightmares  Yahoo FinanceCrisis management expert outlines how the right leadership skills could have helped Boeing, Facebook and Google deal with emergencies.
PR: Sparrow Makes Trading Options Simple and Secure  Bitcoin NewsSINGAPORE, 10 June 2019 – Sparrow, the Singapore-based options trading platform has launched its revolutionary platform which empowers institutions and ...
PR Awards Asia winners for 2019 revealed | Awards  Campaign IndiaWeber Shandwick Asia-Pacific was crowned APAC PR Consultancy of the Year and an Era Ogilvy campaign for Lee Chang Yung Chemical won the Campaign ...
World Travel Market's head of PR moves on  Travel Weekly UKPaul Nelson, the press and PR manager for World Travel Market Portfolio, is to leave the company. He has managed press and public relations for the Reed ...
PR to issue tenders for high-speed train on BOT basis: Sh Rashid  Associated Press of PakistanLAHORE, Jun 15 (APP):Minister for Railways Sheikh Rashisd Ahmed Saturday said that for Rawalpindi, Lahore, Karachi, Hyderabad to Sukkur, the department ...
Mnuchin Delayed Tubman Bill So Trump Wouldn't Cancel It And Create PR Mess  TPMTreasury Secretary Steve Mnuchin delayed and possibly permanently derailed the process of putting Harriet Tubman on the $20 bill so President Donald Trump ...
‘It wasn’t crying wolf’: sale of whole Italian village revealed as PR hoax  The GuardianTiny Esino Lario claimed all its assets were up for grabs – but it was actually working with a tech firm to raise awareness of issues facing villages. Cities is ...
US being cast as 'disgraceful' villains over Thailand thrashing is PR gold for the Women's World Cup  CNNEvery good story needs a good villain, and the Women's World Cup in France may just have discovered its very own in the shape of the US Women's National ...
Liverpool expose shameless Mike Ashley PR manipulation of Newcastle United Fans  The MagLiverpool have frozen season ticket prices for the fourth successive year in a row. This is Liverpool who have just won the Champions League this month.
Tom Hanks drives Disney PR crazy, pulls out Toy Story 4 talking points on Jimmy Kimmel  SYFY WIRETom Hanks had a little fun with Disney PR on Thursday, and pulled out his Toy Story 4 talking points to read from them on Jimmy Kimmel Live.
UST Global appoints Tinu Cherian Abraham as Group Manager, PR & Media Relations  Exchange4MediaIn his second stint with UST Global, Abraham will lead PR for the company in India and globally.
Waitrose’s package-free shopping is a PR move that will change little  The GuardianLike trials selling misshapen veg and pushes on sustainable fish, it is just another fashionable supermarket spasm, says journalist Tony Naylor.
Three Hires PR Head & Hands Consumer Duties To PrettyGreen  The Holmes ReportLONDON — Mobile network Three has appointed Laura Wilkinson-Rea as its new head of PR and social. She joins from eBay, where as head of PR UK ...
Does Capitalism Have a PR Problem?  FortuneCorporate leaders gathered at the Fortune CEO Initiative in New York City argued that was the case at a town hall on trust and transparency on Tuesday ...
T Vijay Kumar Reddy AP's new Commissioner of I & PR  The Hans IndiaThe State government appointed T Vijay Kumar Reddy, Additional Director, Press Information Bureau of India, as Commissioner of AP Information and Public ...
Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment  Discover MagazineNASA's bold choices to open the Apollo Program to the world made the Moon landing humanity's first truly viral event.
9 hallmarks of outstanding website copy - PR Daily  PR DailyIs it time for a website redesign or refresher? Stunning graphics, sharp design and eye-catching visuals are crucial for attracting eyeballs, but engaging copy is ...
Uproar PR Named Agency of Record for BlueToad, Expands B2B Portfolio  GlobeNewswireORLANDO, Fla., June 11, 2019 (GLOBE NEWSWIRE) -- Uproar PR, an international, full-*service* public relations, digital and creative agency, announces it now ...
New York Times: Music group’s PR staff fooled the media  The Washington PostOn June 1, 2008, a fire broke out on the back lot of Universal Studios Hollywood, destroying film iconography, including a set from “Back to the Future" and a ...
Newsroom First the court action, next the PR blitz Oranga Tamariki failed in court action to  NewsroomOranga Tamariki failed in court action to alter a Newsroom video story on its controversial baby uplift in Hawkes Bay - now it is moving to a public relations ...
Brandon Fischer Knocks Another Second off PR, Goes 59.86 at Clovis PSS  SwimSwamAt the Clovis PSS, Brandon Fischer followed up his 1:01 lifetime best in prelims with a 59.8 victory tonight that moves him to 3rd among USA men this season.
Sushma Swaraj’s dig over fake appointment & Owaisi’s ‘PR kiya toh darna’ jibe at BJP  ThePrintNew Delhi: Former external affairs minister Sushma Swaraj met Vice-President Venkaiah Naidu — which led many on Twitter to conclude that she has been ...
Guidelines on the Interpretation of Puerto Rico’s Employment Legislation, Chapters 4, 5 and 7  JD SupraAs we have previously discussed, the Puerto Rico Department of Labor (PR DOL) recently published the first edition of its Guidelines on the Interpretation of ...
4 lessons from @justaconstructionguy campaign's viral success - PR Daily  PR DailyA coffee company in Austin, Texas, got lucky when it created a fake influencer to comment on influencer culture. The account was a response to how common ...
The Morning Briefing: Panicked CIA Turns to PR Firm The New York Times  PJ MediaGood Thursday morning. Here is what's on the president's agenda today: The president has a working lunch with governors on workforce freedom and mobility ...
Video: Jeff Kendall-Weed Discovers the Riding Community in Puerto Rico in Episode 3 of Local Loam  Pinkbike.comYour browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video.
Rams win Rozelle Award for PR performance  ESPNThe Rams public relations staff has been selected as the 2019 Pete Rozelle Award winner by the Professional Football Writers of America.
Puerto Rico College Republicans Are Raising Money For A Trump Statue  The Daily CallerThe College Republican Federation of Puerto Rico are raising funds for a President Trump Statue which would be placed in front of the Capitol building in San ...
Who will replace Sarah Sanders?  PRWeekLet the guessing game of who might fill Sarah Huckabee Sanders' shoes as White House press secretary commence. Sanders announced on Thursday that she ...
Declan Kelly-led PR firm sells majority stake for $350m  The Irish TimesDeal will see CVC take on stake in Teneo acquired by BC Partners in 2015.
Marc Lore's Latest Grocery Delivery PR Stunt Arrives As An Edsel Disguised As Sam Walton's 1979 Pickup Truck  ForbesDespite Walmart's recent success, Marc Lore's innovation trail at Walmart leaves much to be desired, and his recent PR stunt to launch grocery delivery into ...
PR: dClinic Partners With Indonesian Hospital BP Batam  Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...
PR: TRCE - Crypto Exchange Set To Launch In Q4 2019  Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...
Guánica Lighthouse Ruins – Guánica, Puerto Rico  Atlas ObscuraDiscover Guánica Lighthouse Ruins in Guánica, Puerto Rico: Invading U.S. troops were first seen from this now-abandoned tower, leading to the ...
Puerto Rico was about to pass a ‘religious freedom’ law but Ricky Martin stepped in & shut it down.  LGBTQ NationRicardo Rosselló, the Governor of Puerto Rico, pushed for a “Religious freedom” bill for the Commonwealth, and it seemed destined to pass. The bill, which ...
Iglesia Cristiana Avivamiento La Piedra (The Stone Church)  Atlas ObscuraDiscover Iglesia Cristiana Avivamiento La Piedra (The Stone Church) in Camuy, Puerto Rico: This memorial to a family's dead son has survived a century of ...
Andrew McCaskill exits Nielsen  PRWeekNEW YORK: Nielsen's SVP of global communications and multicultural marketing Andrew McCaskill has left the company. McCaskill stopped working at the ...
Nissan North America shakes up corporate comms leadership  PRWeekNASHVILLE, TN: Nissan Motor has named Travis Parman as its North America corporate communications leader after predecessor Kristina Adamski left for a ...
Podcast: Larry Weber On How Far Tech PR Has Come  The Holmes ReportRacepoint Global founder Larry Weber joins the Echo Chamber to discuss the evolution of tech PR since he pioneered the business nearly 40 years ago.
Rivian's used batteries will help support energy independence in Puerto Rico  CNETIts first project is in Puerto Rico, but this solution could work well anywhere.
Rangoli Claims Sunaina Roshan Called Kangana To Apologise After Hrithik’s PR Tried Proving She’s Bipolar  StorypickHrithik's PR tried to prove that Sunaina Roshan is bipolar after she called Kangana to apologise claims Kangana's sister Rangoli.
The media's shameful PR campaign for Elizabeth Warren  The Spectator USAWarren has largely been stagnant over the course of the race for the Democratic nomination, but you wouldn't know it from the fawning coverage.
Sudan: PR stunt exposes nation’s horrors  NEWS.com.auWhen the BBC's Africa editor Fergal Keane was invited on a government propaganda trip to Sudan, it sounded too good to turn down.
The New York Times did some free PR for Google  The OutlineThe Times should know better than to credulously write an entire story around one study funded by its own industry — but they did so anyway.
Op-ed: Puerto Rico Privatizes Utility, Part 2  St. John Source“The Puerto Rico Electric Power Authority has become a heavy burden on our people, who are now hostage to its poor *service* and high cost.” Governor ...
Katie Drabot Charges Past 2:07 with PR 2:06.67 200 Fly in Santa Clara  SwimSwamKatie Drabot of Alto Swim Club continues to progress in the 200 fly, as she won the event tonight with a lifetime best of 2:06.67. Cassidy Bayer of Cal took 2nd in ...
Do-it-yourself public relations in Wilton  The Wilton BulletinHow do small business owners build relationships with journalists to share their stories with the world? Answer: Do-It-yourself public relations. PR specialist Tom ...
PR firm withdraws after lifting of elephant ban in Botswana splits opinion  Business DayWhen Botswana, home to about one-third of the world's African elephants, lifted its hunting ban in May, leaders knew they were courting controversy.
Rebellious PR's Evie Smith on her fearless approach to work and to life  Portland Business JournalAfter more than a decade working for others, Smith launched her own firm to help under-represented founders get the attention they deserve.
Affordable Housing to be Transformed in Puerto Rico  News 13BREVARD COUNTY, Fla. — Financial experts are predicting an avalanche of foreclosures in Puerto Rico this year as a result of the devastation caused by ...
'Better at PR than Eriksen', 'Good as gone' – These Tottenham fans all felt the same regarding stars comments regarding his future  VitalfootballToby Alderweireld's future has been a hot talking point at Tottenham Hotspur for a while now. Will he leave the club this summer with the £25million release ...
Puerto Rico 2020 primary: Gov. Ricardo Rosselló looks to move up date of Democratic contest  CBS NewsGov. Ricardo Rosselló told CBS News the island will become "ground zero" for Democratic candidates to discuss issues like income inequality and climate ...
2019 NCAA Men's Distance Prelims: Bryce Hoppel Gets a PR, a Terrific 1500 Final Is Set, & the Heat Claims Some Victims in the Steeple  LetsRun.comBy LetsRun.com. June 5, 2019. AUSTIN, Tex. — The men's distance prelims are in the books at the 2019 NCAA Outdoor Track & Field championships. A steamy ...
NRA Accuses Its PR Firm of Trying to Foment Failed ‘Coup’  BloombergThe National Rifle Association, riven by political turmoil and accusations of fiscal mismanagement, sued its longtime public relations firm, accusing it of ...
Puerto Rico passes ‘religious freedom’ bill in House of Representatives  PinkNewsPuerto Rico's House of Representatives has passed a 'religious freedom' bill, which human rights activists say will allow LGBT+ discrimination. The bill states ...
Monica Puig Is Still Fighting For Puerto Rico, Two Years After Hurricane María  BustleTennis player Monica Puig rose to international stardom when she became the first athlete — of any sport, and any gender — to win the gold medal for Puerto ...
FEMA's responsibility to Puerto Rico | TheHill  The HillPuerto Rico has not received the same treatment, in terms of federal aid related to natural disaster relief, as states such as Florida and Texas.
Puerto Rico oversight board reaches deal over retiree pensions  ReutersSAN JUAN (Reuters) - Puerto Rico's federally created financial oversight board said on Wednesday it reached a deal to restructure more than $50 billion in ...
Krispy Kreme plans Times Square store with 'glaze waterfall'  PRWeekKrispy Kreme is planning to open a flagship store in Times Square early next year that will allow visitors to watch doughnuts being prepared.
Puerto Rico Pension Deal Scales Back on Planned Cuts to Retiree Benefits  The Wall Street JournalPuerto Rico's federal overseers have agreed to roll back some planned pension cuts under a proposed settlement with retirees, a key step toward wrapping up ...
Race-By-Race Brooks PR Breakdowns And Picks  MileSplitBrooks PR is on the calendar this weekend in Seattle, Washington. Here are our predictions and picks.
Hyatt Continues Expansion In Puerto Rico  GET.comHyatt Hotels has announced it will open a new resort in Puerto Rico. The new resort will be a two-part renovation and rebuild project of the current Melia Coco ...
Puerto Rico Festival goes on despite past issues, includes new elements  CLTVCHICAGO — Despite the rain, thousands of people lined the streets of Humboldt Park on Saturday for the annual Puerto Rico Festival. After years of ...
Puerto Rico Seeks to Move Island's Presidential Primary to March  BloombergPuerto Rico lawmakers are seeking to move up the island's Democratic presidential primary to March to inject issues affecting the bankrupt island into the race.
Ricky Martin slams 'religious liberty' bill. Puerto Rico's governor backs down.  NBC NewsPuerto Rico Gov. Ricardo Rosselló asked the Legislature to shelve a "religious liberty" bill after a strong backlash from international star Ricky Martin and others.
FIH Series Finals: Indian team needs a mental conditioning coach, says PR Sreejesh  Times of IndiaNEW DELHI: Hot weather and not-so-hot Team India have been the stories of the FIH Series Finals here. Even before it started, the tournament was never about ...
Kraft is helping parents lie to their kids at dinner  PRWeekFact: more than 60% of U.S. parents tell instrumental lies to get their kids to eat everything on their plate. These innocent porky pies are justified by another fact: ...
Lavazza Hands UK Public Relations Account To BCW  The Holmes ReportLONDON — Italian family-owned premium coffee brand Lavazza has handed its UK consumer and trade PR brief to BCW, after a competitive pitch earlier this ...
Paul Winner obituary: Hampstead artist, PR guru and road safety campaigner  Hampstead Highgate ExpressPaul Winner understood the importance of presentation in winning an argument.
America’s Forgotten Colony  Foreign Affairs MagazineWhen Hurricane Maria struck Puerto Rico in September 2017, Americans on the mainland were horrified by the scale of the damage—thousands of deaths, ...
Woman is first to play in PR men's league  MLB.comBaseball history was going to be made, so one thousand fans piled into Utuado's Estadio Ramon Cabanas, the modest stadium in the central part of Puerto Rico ...
News of Firms: Blue Engine / JDA Frontline Rebrands; PR World Alliance Names Marianne van Barneveld President; Solebury Trout Unveils Environmental / Social / Governance Group - Thu., Jun. 13, 2019  O'Dwyer's PR NewsBlue Engine Message & Media + JDA Frontline is rebranding as Seven Letter. The rebrand completes a merger process that began last fall 2018 when Blue ...
Karyne B. Henry, public relations executive, dies  Baltimore SunKaryne B. Henry, president of Orion Public Relations and Crisis Management Services Inc., died April 5 of cancer at her Pikesville home. She was 55.
Madchatter Brand Solutions wins PR mandate for POKKT  Exchange4MediaLaunched in 2013, POKKT Mobile Ads is a smartphone advertising platform for mobile games that are integrated with over 1000 best-selling games and app ...
Bird Acquires Scoot  PRNewswireSANTA MONICA, Calif. and SAN FRANCISCO, June 12, 2019 /PRNewswire/ -- Bird and Scoot today announced that Bird is acquiring Scoot, the San ...
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