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35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
MileSplit
MileSplit
In Massachusetts, Grace Connolly dazzled at Brown Northeast. And in Illinois, Katelynne Hart dropped a PR for 3-miles. Click in the slideshow to find the top 500 performances over the past four days at 5K and 3-Miles. Or find each list in the links below.
GlobeNewswire (press release)
GlobeNewswire (press release)
“The Proof survey is a giant wake-up call for marketing and PR teams, and their agencies too,” said Michelle Killebrew, head of global performance marketing at CA Technologies and the company's western regional marketing leader. “This survey places a ...
PR Newswire (press release)
BOCA RATON, Fla., Oct. 22, 2018 /PRNewswire/ -- Prolific PR firm TransMedia Group has a prolific new client, the post-impressionist artist DUAIV. The firm that has worked with many impressive creatives from renowned sports artist LeRoy Neiman to one of ...
The Holmes Report
The Holmes Report
WASHINGTON — Richard Edelman, president and CEO of the world's largest public relations firm, headlined the Independent Public Relations Firm Forum, kicking off the annual PRovoke18 Global Public Relations Summit. Edelman marked his Summit ...
Reuters
Reuters
LONDON (Reuters) - Marlboro cigarette maker Philip Morris International (PM.N) drew accusations of hypocrisy on Monday after using a four-page newspaper advertisement to urge smokers to quit cigarettes.
Philip Morris: Tobacco giant's anti-smoking campaign branded 'PR puff'Sky News
Marlboro-maker Philip Morris accused of 'PR puff' amid launch of £2m anti-smoking campaignThe Drum
all 187 news articles »
Forbes
Forbes
The last two decades have been a whirlwind of change. Email, social media, instant messaging -- there are now more ways to communicate with each other than ever before, and unsurprisingly, this revolution is changing the way that people consume ...
The Holmes Report
The Holmes Report
While Interpublic's PR firms have consistently outperformed the market in recent years, PR revenues from the group's CMG were down for the last three consecutive quarters of 2017 and the year as a whole amid the economic turbulence that gripped the ...
The Spectator USA
The Spectator USA
Last week the public was informed of the indictment of a Russian citizen, 'Elena Alekseevna Khusyaynova, 44', for conspiring to defraud the United States. What had she done wrong? According to FBI Special Agent, David Holt, whose girlish signature ...
and more »
NewsOK.com
NewsOK.com
A friend of mine wrote a book about public relations. It is a good book. I recommend it to anyone who dares practice the art of PR. There. Whew. It took nine months for me to be able to put those words down. See, my friend has committed PR for some ...
Vanguard
Vanguard
In the ranking of multiple award winners among the PR agencies, Dentsu PR of Japan led with 10 awards in different categories followed by FleishmanHillard with Headquarters in the United States of America which won 6 awards for PR campaigns in Russia ...
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Public Relations: The Fundamental Premise
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The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject... Read More
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Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class... Read More
Effective Media Relations Tips- What To Do After The Media Interviews You!
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Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
The Art Of Persuasive Pitching
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How to Write a Media Release That Wins You Coverage & Exposure
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It doesn't matter how cruel the reality programs get, there... Read More
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You thought of it, you researched it, you wrote it.... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
Are You Newsworthy?
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Cutting Down Your Trade Show Budget
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What Is Best Practice Public Relations?
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The media live by the calendar. Your story pitch might... Read More
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A term you'll hear in newsrooms, in editing meetings, in... Read More
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The reason might be this simple: as a business, non-profit... Read More
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The media need you. Need the information and expertise you... Read More
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Could be, when unit managers in businesses, non-profits and associations... Read More
How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up.... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event.... Read More
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Just about anyone who has been in the public eye... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination... Read More
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a... Read More
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as... Read More
Preparing For Your Media Interview
Media interviews are an important part of an overall public... Read More
Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying... Read More
Turn Your Business? New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
Public Relations Productivity
Should it be measured in "publicity by the pound," or... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise.... Read More
Public Relations Public Relations |