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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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O'Dwyer's PR News

Then and Now: The Changing PR Landscape
O'Dwyer's PR News
Fifty years ago, in 1968, Barbara Hunter, the eventual Founder of Hunter Public Relations, was setting her sights on taking over Dudley-Anderson-Yutzy. She achieved this ambitious goal in 1970 when she and her sister, Jean Schoonover, purchased the ...


Bitcoin News (press release)

PR: Changelly's Partnered with Ledger Live App
Bitcoin News (press release)
Changelly, a prominent instant exchange, has announced its partnership with Ledger, one of the leading security and infrastructure providers in the crypto industry, to bring a new user experience. New Ledger App and Changelly. Ledger has released ...

and more »

NTC Builds PR Team
National Mortgage Professional Magazine
Nationwide Title Clearing Inc. (NTC) has hired three diverse consultants and PR professionals to manage each unique component of their business. The team includes political consultant David Jolly, national PR organization Seven Marketing + PR, and ...

and more »

Conference News (press release) (blog)

Are you PR perfect?
Conference News (press release) (blog)
CN asked a select band of industry PRs and influencers for their insights on the changing face of PR. Andrew White, MD of Triggerfish says how we read information is changing dramatically: Today's journalism mixes online stories with quality long-form ...

and more »

Forbes

What You Can Expect From The Future Of Public Relations
Forbes
The guiding principle of public relations revolves around the use of news and content to put forth a message about anything -- a product, a business, an organization, an endeavor -- using just about any effective medium of reach. Through the years ...


Finance Magnates

Industry PR Specialist Angus Campbell to Head New Advisory Firm Nominis
Finance Magnates
PR veteran Angus Campbell is the director of a new firm called Nominis Advisory, according to information made public on his Linkedin profile. Nominis Advisory is a public relations and communications company for private and publicly listed companies, ...


Mashable

Ugh, Elon Musk attacks British diver who called his submarine 'just a PR stunt'
Mashable
After Vern Unsworth, a British diver who helped rescue the trapped Thai soccer team, called Elon Musk's attempt at a submarine rescue "just a PR stunt" that had 'absolutely no chance of working," Musk has chosen to be angry online. Surprise! In a ...
British diver recalls Thai cave rescue: 'Are we heroes? No'CNN
Cave Rescuer Slams Elon Musk's Submarine IdeaYouTube

all 254 news articles »

Dash Force News (blog)

Do Dash Treasury-Funded Projects Have an Inherent PR Problem?
Dash Force News (blog)
Traditionally, business have to do PR just to get profitable in the first place. Especially in emerging sectors, press is a means of attracting and signalling to possible investors. Gets projects into the front of mind of journalists.$DASH funding ...


AdAge.com

Papa John's PR firm resigns after racial-slur debacle, but Initiative stays put
AdAge.com
Olson Engage, which signed on as Papa John's public relations agency of record in February, said Thursday that it has resigned the troubled account. But its media agency, IPG Mediabrands' Initiative, says it will continue to work with the pizza chain.
Papa John's PR firm cuts ties after pizza chain founder used N-wordCNBC
Papa John's PR Firm Olson Engage Resigns After Founder Admits Racial SlurThe Holmes Report
Papa John's founder resigns, leaving behind legacy of PR dumpster fires [UPDATED]The Takeout
MediaPost Communications -Inverse -ThinkProgress -Forbes
all 983 news articles »

Thrillist

Elon Musk's Thai Cave Submarine Called 'PR Stunt' by Rescue Diver
Thrillist
Elon Musk's highly-publicized plan to aid in the rescue of 13 people trapped in a Thai cave for two weeks has been vilified as a "PR stunt" that "had absolutely no chance of working." The billionaire industrialist behind Tesla Motors and SpaceX sent a ...
Thailand cave diver tells Elon Musk to 'stick his submarine where it hurts'Mashable
Elon Musk's submarine offer 'a PR stunt' - Thai cave diverNewshub
Elon Musk's Thai cave rescue minisub a PR stunt, British diver saysThe Australian
ABC News -Asian Correspondent -Business Insider
all 504 news articles »
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With a dismal failure rate of more than 75 percent... Read More