35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Peter Finn appointed to PR Trust Board of Trustees  Exchange4MediaFinn is founding managing partner of independent PR firm Finn Partners.
Superdream's former PR team joins rival marcoms agency  PRWeekSuperdream's former PR team joins rival marcoms agency. From PR Week.
How to break into the UAE PR and Communications industry  Gulf News“Advertising is what you pay for, publicity is what you pray for.” Public Relations in simple terms is promoting a product, *service*, event or idea through unpaid ...
Avian WE to handle Honda Cars' PR mandate  Campaign IndiaAvian WE has bagged the PR mandate of Honda Cars India. The agency's New Delhi office will handle the mandate which includes expanding the automaker's ...
PR Self-Defense: Four Ways To Fight Suspicious Media Requests  ForbesBy digging deeper on story requests, PR professionals can present the full picture around a given media opportunity, placing themselves and their clients in a ...
When PM Theresa May's PR flopped - and when her comms triumphed  PRWeekWhen PM Theresa May's PR flopped - and when her comms triumphed. From PR Week.
Is earned media on the way out? - PR Daily  PR DailyEarned media, long the mainstay of public relations, is rapidly dwindling in importance, changing the nature of public relations. Many PR leaders defend the ...
Milk Makeup Is Seeking Fall '19 PR Interns In New York, NY  FashionistaAt Milk Makeup, we believe in good ingredients + epic payoff. We're cruelty-free, paraben-free, and 100% vegan.
Saudi Arabia easing male guardianship law: True reform or symbolic PR?  DW (English)Saudi women are treated as legal minors their entire lives — they even need permission from a male guardian to travel. This rule is set to be relaxed, but will it ...
Impeachment committee forms in Puerto Rico as protesters call for Gov. Rosselló to resign  CNNSan Juan, Puerto Rico (CNN) As thousands of people crowded the streets calling for Gov. Ricardo Rosselló to step down, the president of Puerto Rico's House ...
A slew of PR pros share what they do for a living - PR Daily  PR DailyIf you ask 10 PR professionals what they do for a living, you'll probably get 10 different answers. For example, the 2019 JOTW Communications Survey asked ...
PR: Folgory Launches Mobile App and Regulated Crypto Exchange  Bitcoin NewsFolgory, the fully integrated app and trading exchange launches to bring a range of services to crypto users. The intellectual and logistical demands of trading ...
Seven PR Factors To Power Your Digital Communications Strategy  ForbesAs public relations and other marketing disciplines continue to converge and intertwine, having a comprehensive digital communications strategy becomes more ...
Erin Cascio Honored as PR News Rising Star in Healthcare  PRNewswireBASKING RIDGE, N.J., July 22, 2019 /PRNewswire/ -- MCS Healthcare Public Relations is pleased to announce that Erin Cascio has been named a 2019 ...
World PR Report Survey Opens For Views From Agency Leaders  The Holmes ReportLONDON — The World PR Report survey 2019/2020 has launched, and is now open for agency heads around the world to contribute their opinions, ...
Five Tips For Aspiring PR Professionals  ForbesGet established in the field and start the process of becoming a media master.
Mediawatch admires Man Utd's running PR campaign...  Football365.comPlaying the percentages 'Of all the statistics gathered by Manchester United's backroom staff during the first two weeks on tour, one in particular stands out.
Breakfast Briefing: 5 things for PR pros to know on Monday morning  PRWeekThis week in celebrities influencing brand decisions… Popsicle tweeted on Sunday evening that its goal of 100,000 retweets had been met by Twitter users ...
RK PR Is Hiring A PR Coordinator, Fashion In New York, NY  FashionistaRK PR is looking for a dynamic, entrepreneurial and self-motivated PR coordinator for its roster of emerging fashion brands to join our growing company.
Protesters Take Over Grand Central in Solidarity With PR  NBC New YorkCrowds filled up Grand Central Station Monday to echo the massive protest in Puerto Rico calling for Gov. Ricardo Rosselló's resignation.
Jeffrey Epstein’s sinister PR strategy was a ‘classic tactic of spamming the internet’  MarketWatchA reputation-repair program for a prominent person convicted of criminal wrongdoing can easily cost more than $100000.
Britvic Refreshes PR Agencies With Addition Of Tin Man & Cirkle  The Holmes ReportLONDON — British soft drinks company Britvic has refreshed its PR agency bench, confirming Tin Man as brand PR agency for its J2O brand and awarding its ...
By running unwitting PR for Jeffrey Epstein, Forbes shows the risks of a news outlet thinking like a tech platform  Nieman Journalism Lab at HarvardA technology company, anxious to grow its userbase and hungry for *content*, settles on a bargain: It'll let people publish anything they want, directly on the ...
Woman mentioned in Puerto Rico gov.'s texts speaks out  CNNFormer New York City Council Member Melissa Mark Viverito, who was specifically targeted in Gov. Ricardo Rossello's messages, says Puerto Ricans have had ...
Third PR and communication person quits Star India in July - Sports Business News India  InsideSportSports Business News India: Star India's Preeti Puri Sharma has reportedly stepped down from her position as the Vice President - PR.
Omnicom PR Firms Dip 1.3% In Q2 2019  The Holmes ReportThe company's PR firm revenue dipped for the first half of 2019 after a growth streak that spanned four consecutive quarters.
Former health minister rejoins controversial drug maker's PR agency  The GuardianFormer health minister James O'Shaughnessy has rejoined the PR consultancy Portland, whose clients include a US drug company which is refusing to drop the ...
The pros and cons of hiring in-house versus agency public relations  AdAge.comOne of the most critical decisions you'll face as an entrepreneur is determining the best channels -- and partners -- to help promote your brand's message.
Supporters Watch from Chicago as Thousands Protest in PR  NBC ChicagoMany in Chicago watched in support of protests taking place in Puerto Rico Monday. Tens of thousands of Puerto Ricans jammed a highway to demand the ...
Podcast: Adam Ritchie On Invention In PR  The Holmes ReportThe founder of Adam Ritchie Brand Direction joins the Echo Chamber to talk about how PR can be used to invent and transform.
U.K., Puerto Rico, Equifax: Your Tuesday Briefing  The New York Times(Want to get this briefing by email? Here's the sign-up.) Good morning. We're covering the ballooning federal budget and the growing protests in Puerto Rico.
Miami Host Committee Taps Golin For 2020 Super Bowl PR  The Holmes ReportGolin has launched a multi-faceted campaign aimed at drumming up interest in South Florida as well as the February game.
Puerto Rico protesters are clearing the streets after a night of demonstrations included police firing tear gas  CNNSan Juan, Puerto Rico (CNN) Protesters calling for the resignation of Gov. Ricardo Rosselló began clearing the streets in the early morning hours of Thursday, ...
Positive Guidance 15U Basketball Team Earns 2nd Place in PR  Saint Croix SourceThe Positive Guidance 15-and-Under (15U) team recently competed in the Puerto Rico Shootout International Basketball Tournament and earned second place ...
Tear Gas Fired at Puerto Rico Protesters Amid Calls for Governor’s Resignation  The New York TimesA day of protests turned raucous in Puerto Rico and the police fired tear gas to hold back a crowd demanding the resignation of Gov. Ricardo Rosselló.
US briefing: Puerto Rico protests, budget deal and South Korea warning shots  The GuardianTuesday's top story: police fire teargas at crowds amid Puerto Rico general strike. Plus, why so many people are getting shot on California freeways.
Huntsworth PR shops return to like-for-like growth; proposes sale of Grayling Middle East  PRWeekHuntsworth saw like-for-like revenue growth in its comms agencies for the first time in "a number of years" in the first half of 2019, with Grayling UK highlighted for ...
Six PR And Marketing Tricks For Promoting Complex, Technical Concepts  ForbesIt happens all the time: Companies' otherwise gripping stories get lost in "inside baseball" language, meandering, complex explanations or even manufactured ...
A day in the life of... Head of Content and Digital PR at MediaVision  EconsultancyJodie Harris is Head of *Content* and Digital PR at MediaVision, a London-based integrated digital marketing agency. We caught up with her to find out about the ...
30 jobs in the PR and marketing world - PR Daily  PR DailyIt might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and ...
HBO's Head of PR to Depart After Nearly 40 Years  Hollywood ReporterTwo months after corporate parent WarnerMedia enlisted Kevin Brockman as its head of PR, HBO's head of corporate communications Quentin Schaffer is set to ...
Protester slams Puerto Rico's governor: We cannot forgive him  CNNCNN's Leyla Santiago talks to one protester in San Juan, Puerto Rico, where thousands are demanding Governor Ricardo Rosselló's resignation over chat ...
The Political Crisis in Puerto Rico  The New York TimesA leaked group chat involving the governor set off protests demanding his resignation. The outcry has brought the island to a crossroads.
Michele Marie PR Is Hiring Fall 2019 Interns In Los Angeles, CA  FashionistaABOUT MMPR: Michele Marie Public Relations is a full-*service* public relations agency specializing in editorial, celebrity and event driven press in the fashion, ...
Royal Caribbean, MSC Cruises cancel port stops in Puerto Rico ahead of planned protests  USA TODAYSeveral cruise lines have canceled port stops in San Juan ahead of planned protests Monday in Puerto Rico, aimed at forcing the governor to resign.
New Balance Hands Global PR Business To MullenLowe  The Holmes ReportBOSTON — Sportswear giant New Balance has handed its global public relations business to MullenLowe PR, formally naming the firm its PR agency of record.
ODA PR Is Seeking Fall '19 Fashion PR Interns In New York, NY  FashionistaODA PR is seeking motivated fashion PR interns to start in August for a Fall Internship.
Unfazed by accidents, PR will launch five more freight trains  DAWN.comLAHORE: Despite a couple of more trains narrowly escaping major accidents due to ongoing administrative and operational issues being faced by the Pakistan ...
Cannes 2019: PR Firms Close Out Week With More Wins — Full Roundup  The Holmes ReportOn the fifth and final day of Cannes Lions, Alison Brod picked up a Titanium Grand Prix for its PR support of Burger King's “The Whopper Detour” campaign.
Study: 40% Of Execs Don't Think PR Delivers Good Value  The Holmes ReportLONDON — A new report into perceptions of PR among executives has found that two in ten do not know what PR stands for and 40% do not think it delivers ...
PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry  PRWeekPR has a public perception problem as a majority of people believe brands and organisations use it to hide the truth and cover up their mistakes, a new study of ...
53% of PR pros use a wire service, Coca-Cola's approach to inclusion, and words to banish - PR Daily  PR DailyGood morning, PR pros: Diet Coke is removing the labels from some of its cans to help consumers “start a conversation about theirs.” The campaign, called ...
Samsung PR Head James Coyle Moves To Ketchum  The Holmes ReportLONDON — Samsung Electronics UK PR lead James Coyle is returning to agency life as Ketchum's new managing director of client experience, the Holmes ...
Tulsi Gabbard reiterates call for Puerto Rico Governor Ricardo Rosselló to step down  CBS NewsDemocratic Rep. Tulsi Gabbard, a presidential candidate, reiterated her call for the governor of Puerto Rico to step down over a series of scandals that have ...
Protests grow as calls mount for Puerto Rico governor to resign  MSNBCThousands gathered in San Juan early Monday to take part in what's expected to be the largest protest in Puerto Rico's history, occupying the island's busiest ...
Puerto Rico Leadership in Turmoil Amid Calls for Ricardo Rosselló to Resign  The New York TimesTwo senior members of Gov. Ricardo A. Rosselló's cabinet have stepped down amid a widening political crisis in Puerto Rico.
WOTS UP | USFDA turns Big Brother; PR spices up corporate war  MoneycontrolUSFDA UPS ANTE ON COMPLIANCE. The USFDA audits are now going beyond just compliance with current good manufacturing practices (cGMP) at ...
AI and Machine Learning Leader, ElectrifAi, Selects 5W Public Relations as US Agency of Record  PRNewswireNEW YORK, July 17, 2019 /PRNewswire/ -- 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., announced today it has been ...
Grayscale PR Is Seeking Fall '19 Showroom Interns In New York, NY  FashionistaGrayscale PR is looking for fall showroom interns who are interested in pursuing a career in Public Relations.
Red Havas young gun takes the helm of Manchester PR agency  PRWeekRed Havas head of news Alex Duckett, 27, has left to lead Manchester-based agency Wentworth PR. He played a pivotal role in Greggs' vegan sausage roll ...
Announcing PR Daily's 2019 Digital Marketing & Social Media Awards finalists - PR Daily  PR DailyThe digital landscape is constantly changing, and it's overcrowded with *content*. It takes an innovative, creative and well-planned approach (and incredibly ...
Premium Content Cannes: Ranking the 2019 PR Gold Lions Winners Paul Holmes 01 Jul 2019 Seven  The Holmes ReportSeven public relations campaigns from around the world won Gold Lions in the public relations category at Cannes this year. We rank them from the ordinary to ...
Trump Almost Had a Good PR Day Until Justin Bieber Ruined It  Law & CrimePersonally, I'm glad to see Justin Bieber using Twitter for good, whether that means improving conditions for detained immigrants, detained rappers, or just.
Media diversity concerns as PR firm takes control of Tasmanian regional papers  ABC NewsA public relations firm boasting two former Liberal party senior advisers has purchased two regional Tasmanian newspapers, installing as editor a controversial ...
Foundation Is Seeking Fall '19 Digitally-Savvy PR and Social-Media Interns In New York, NY  FashionistaFoundation is a digital-first agency based in NYC. We provide communications strategy and talent management for the industry's best brands and influencers.
Maggie Wanezek, 13, Hits PR 1:02.19 in 100 Back at Minneapolis Sectionals  SwimSwamMaggie Wanezek first broke 1:03.0 in May, going 1:02.34 to qualify for Olympic Trials. This is now her third instance under 1:03 and her best time.
PR: Bitcoin.com Wallet Joins Blockchain Consortium FIO  Bitcoin NewsBitcoin.com wallet, the official wallet of Bitcoin.com, has joined the Foundation for Interwallet Operability (FIO) in a move that will assist the wave of new users ...
Lego Reviews Multi-Market PR Agency Support  The Holmes ReportBILLUND, DENMARK — Lego, which has spent the last 18 months rebounding from a major sales slump, has launched a multi-market PR agency review, the ...
HelloFresh Hands Consumer PR Assignment To Mischief  The Holmes ReportThe agency will run the global meal-kit delivery *service's* press office in the UK.
Garuda Makes Peace With Vlogger to End Latest PR Disaster  Jakarta GlobeThe flag carrier has been on the receiving end of a social media backlash after charging a disgruntled passenger with defamation.
PR: Liechtenstein Financial Market Authority Approves Tokenized Real Estate Investment Product  Bitcoin NewsCROWDLITOKEN AG pioneers and starts distribution of a digital bond – European retail investors benefit as well For the first time in Europe, the Liechtenstein ...
FBI makes arrests in Puerto Rico corruption scandal, prompting calls for governor’s ouster and concerns about billions in storm aid  The Washington PostThe FBI on Wednesday arrested two former senior officials who served in the administration of Puerto Rico Gov. Ricardo Rosselló, leading the chairman of the ...
New PR agency names top Mergermarket M&A adviser rankings  PRWeekJoele Frank Wilkinson Brimmer Katcher and Kekst CNC are the new names at the top of two Mergermarket tables that rank PR agencies by M&A deals they ...
Jail for polo player who gave false info in PR application  The Straits TimesA Pakistan-born polo player, said by his lawyer to be Singapore's highest-ranked, was sentenced to jail yesterday for lying about his secondary school 13 years ...
On the ground as Puerto Rico's political protests erupt  CNNLeyla Santiago reports from Puerto Rico, where a standoff between protestors and the Puerto Rican governor has sent the island into political chaos.
CMS Board Hires PR Firm To Deal With Superintendent Suspension Aftermath  WFAEThe Charlotte-Mecklenburg Schools board has hired a global public relations firm for $30000 that specializes in crisis management to deal with the.
Protesters In Puerto Rico Continue Calls For Gov. Rossello To Resign  NPRNPR's Steve Inkeep talks to political anthropologist Yarimar Bonilla, who has been protesting in Puerto Rico to force the governor to resign.
Avian WE bags Danone's PR mandate | PR  Campaign IndiaDanone India has appointed Avian WE as its PR consultancy on record following a competitive pitch. Avian WE's remit covers both corporate and brand ...
Man fatally shot in Pr. William County is identified  Washington PostThe victim was found in the Triangle area Saturday night, police said.
AT&T explores sale of its Puerto Rico business: sources  Reuters(Reuters) - AT&T Inc (T.N) is exploring options for its business in Puerto Rico that could include a potential sale for around $3 billion, people familiar with the ...
Puerto Rico governor Rosselló street protests: Police fire tear gas  AxiosAfter a day of largely peaceful protests involving hundreds of thousands of people, Puerto Rico police used tear gas to try and disperse demonstrators from the ...
Corruption, Mismanagement, and Disrespect Fuel Puerto Rico Protests  The Real News NetworkThe political crisis in Puerto Rico is deepening, with a massive strike and hundreds of thousands taking to the streets, demanding Governor Rosselló resign for ...
Murkomen dismisses CS Rotich's arrest as PR...  Citizen TVElgeyo Marakwet Senator Kipchumba Murkomen has dismissed the arrest of Treasury CS Henry Rotich over the Arror & Kimwarer dams scandal as a 'public ...
Boris Johnson, Iran, Puerto Rico: Your Tuesday Briefing  The New York Times(Want to get this briefing by email? Here's the sign-up.) Good morning. We're covering the Conservative leadership election in Britain, President Trump's ...
Steps away from Puerto Rico's massive protests, one church closes its doors in fear of violence  CNNSan Juan, Puerto Rico (CNN) Down the street from La Fortaleza -- the mansion of Puerto Rico's embattled governor -- is the oldest cathedral on the island, San ...
PR: Cred and Bitcoin.com Join Forces to Boost Crypto Lending  Bitcoin NewsBy John Yearwood Cred Correspondent Amid a dramatic Bitcoin bull run, two of the most influential names in the blockchain finance industry have launched a.
In Puerto Rico, Ponce Mayor Mayita Meléndez Discusses The State Of The Island  NPRNPR's Ailsa Chang speaks with Mayor Mayita Meléndez of Ponce, Puerto Rico, about growing calls for the governor's resignation.
CMS Board hires PR firm for damage control of superintendent suspension  WBTVSources say the firm is expected to specifically to handle the situation involving the superintendent's suspension so that CMS employees wouldn't have to deal ...
Puerto Rico protesters demand governor's resignation  BBC NewsTens of thousands of protesters in the US territory take to the streets to demand the island's governor, Ricardo Rossello, step down over a leaked online chat.
Puerto Rico's Legislative Assembly Could Start Impeachment Proceedings  NPRNPR's Ari Shapiro speaks with Yanira Reyes Gil, an associate law professor in Puerto Rico, about possible impeachment proceedings regarding Gov. Ricardo ...
PR and entertainment company New Romans appoints Anthony Spargo as managing partner  mUmBRELLA*Former Latitude Finance head of corporate affairs, Anthony Spargo, has been appointed as managing partner of PR and entertainment company New Romans.
5 things to know for July 22: Puerto Rico, Iran, Hong Kong, weather  CNN(CNN) Congrats to Shane Lowry! The Irish golfer captured his first major title by winning the Open over the weekend. Here's what else you need to know to Get ...
I went to Puerto Rico to see Israeli aid in action  ISRAEL21cEarlier this year, I flew to Puerto Rico with ISRAEL21c and discovered just how much Israeli aid organization, IsraAID has helped the people of the island in the ...
PR Connect: Lightspeed announces the second edition of Extreme Entrepreneurs - the no-strings attached training program to help high potential founders  MoneycontrolThrough the afternoon, the selected startups will have their business and points of view tested by a Lightspeed Partner.
Businessman and PR firm apologise to port chief for press releases  The Irish TimesCampaigners acknowledge statements made 'without providing a sufficient factual basis'
Jeffrey Epstein launched PR campaign after 2008 sex abuse allegations  INSIDERJeffrey Epstein launched a PR campaign in hopes of improving his image after he was released from prison following a plea agreement on sexual abuse ...
McHugh Brothers Battle in 200 Breast, Beata Nelson Hits PR in Minneapolis  SwimSwamIn a battle of the brothers, Max McHugh took down older brother Conner McHugh in the men's 200 breast tonight in Minneapolis. Max, a rising sophomore with ...
Trump slams Puerto Rico leaders, says governor is 'terrible'  ReutersU.S. President Donald Trump on Monday slammed Puerto Rico's governor and blasted the U.S. island territory's leaders, accusing them of wasting billions of ...
Puerto Rico, Boris Johnson, India: Your Monday Evening Briefing  The New York TimesHere's what you need to know at the end of the day.
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10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and... Read More

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

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Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to... Read More

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three... Read More