35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

RK PR Is Hiring A PR Senior Account Executive In New York, NY  FashionistaRK PR is looking for a dynamic, entrepreneurial and well-connected Senior Account Executive to join our growing company. RK PR employees are self-starters ...
'Flack' review: Pop TV dramedy pops crisis-PR bubble  CNN'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.
Motorcycle giant Yamaha appoints UK PR and social agency  PRWeekMotorcycle giant Yamaha appoints UK PR and social agency. From PR Week.
Gender Gap Still Persists in PR - Wed., Feb. 20, 2019  O'Dwyer's PR NewsWhile women now account for more than three out of four workers in the PR industry, only about 20 percent of the top leadership positions are occupied by ...
Hispanic Public Relations Association Announces National Board Leadership  PRNewswireNEW YORK, Feb. 20, 2019 /PRNewswire/ -- The Hispanic Public Relations Association (HPRA) voted to elect Andy Checo of Havas FORMULATIN, president of ...
Former PR chief to ex-prime minister Najib Razak charged with money laundering  Channel NewsAsiaKUALA LUMPUR: A former media adviser to ex-Malaysian prime minister Najib Razak was charged on Wednesday (Feb 20) with two counts of money ...
Lawyers of Najib's ex-PR chief slam 'politically motivated' charge  Free Malaysia TodayPETALING JAYA: Lawyers representing Najib Razak's former public relations man Paul Stadlen have hit out at the government over the charge against him, ...
The Independent Group will only succeed if PR is their central policy  The GuardianIf they are serious about fixing 'broken politics', they should join us in backing a fairer voting system, writes Women's Equality party co-founder Catherine Mayer.
Kate & Co wins five new PR accounts including Delta Air Lines  mUmBRELLA*Public relations agency Kate & Co has won five new clients including Delta Air Lines. The agency will also be working with department store Debenhams ...
OverActive Media Names New Marketing and PR Vice Presidents  The Esports ObserverSplyce and Toronto Defiant parent company OverActive Media has added marketing and PR vice presidents. OverActive Media acquired Splyce in November ...
LA Auto Show Hands PR Duties To FleishmanHillard  The Holmes ReportLOS ANGELES — The Los Angeles Auto Show, one of the largest in the country, has handed its PR business to FleishmanHillard, charging the agency with ...
Extended To 10 March: 2019 Global PR Rankings And Agencies Of The Year  The Holmes ReportThe deadline for our annual Global 250 PR Agency Ranking and 2019 Agencies of the Year competitions has been extended to 10 March 2019.
Najib's ex-PR chief charged with money laundering  Free Malaysia TodayPETALING JAYA: A British citizen once hired by former prime minister Najib Razak for public relations work has been charged with money laundering in relation ...
Name PR - Press Assistant (UK)  Music Business WorldwideDo you have exceptional writing skills and a strong interest in the music business? Are you looking to develop your career in PR and work with some of the ...
PR lawmakers accuse govt of discriminating against them  Himalayan TimesNepali Congress lawmaker Uma Regmi, who was elected through the proportional representation electoral system, tore the operation manual related to ...
Agency Exec On How Real Estate PR Has Evolved  ForbesEmily Johnson positions public relations firm Taylor Johnson as a resource to the real estate industry.
Talk.Global appoints Sophie Hayes as global client lead  PRWeekTalk.Global, M&C Saatchi Group's lifestyle and consumer boutique agency, has appointed Sophie Hayes as board director, completing its leadership team.
Accounts in Transit: FleishmanHillard Drives LA Auto Show PR; Warner Communications Promotes PrimeRevenue; SourceCode Signs Pindrop, Cambridge Mobile Telematics; Brandware Floats Elco Motor Yachts - Wed., Feb. 20, 2019  O'Dwyer's PR NewsFleishmanHillard has won the Los Angeles Auto Show. The Omnicom shop will lead communication services for both the consumer-focused LA Auto Show and ...
Promoted content ad giants tell Israeli PR agencies: No more political smears  The Times of IsraelAs Likud-funded ad execs revealed to be behind anonymous stories smearing PM's rival Gantz via native advertising, Taboola, Outbrain, pledge to stop ...
Ex-journalists share the inside scoop on transitioning to PR  mUmBRELLA*Alexander Liddington-Cox speaks to several ex-journos-turned-PRs about their transition to the other side of the fence. As one anonymous contributor succinctly ...
5 Secrets For Doing Your Own PR  ForbesWith more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
In a PR Move prior to the MWC event in Barcelona, Qualcomm urges U.S. Regulators to Reverse Course and Ban some iPhones  Patently AppleYesterday Qualcomm introduced the Snapdragon X55 second generation 5G modem. While momentum was on their side they also urged U.S. regulators to ...
PR Awards 2019 shortlist: Which are the agencies leading the pack?  Marketing InteractiveBeing in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...
PR Account Manager/Director – FOOD & HOSPITALITY  Pedestrian TVSweaty Betty PR is seeking an experienced publicist to join the agency with a minimum of 3 years' public relations experience working across food and ...
How Instagram offers unique marketing opportunities - PR Daily  PR DailyBy Jeremy Juhasz Feb. 19, 2019. SHARE. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics.
How To Align Your PR Campaign With Your Retail Strategy  ForbesNo one will know about your great product without the right PR campaign to spread the word.
What You Need to Know About Brand Engagement on LinkedIn  PR News - For Smart CommunicatorsJoin PR News to hear social media experts dig into their strategies for high brand engagement on LinkedIn and techniques to build business relationships and ...
PR drama Flack might be one of the worst TV shows ever made  British GQFlack TV show review. The Anna Paquin-starring drama set in a London celebrity PR firm is so terrible it might just be unmissable.
Divino Group launches content consulting division  PRWeekSAN FRANCISCO: Divino Group has launched Every Media Company, a *content* strategy and services division led by Divino cofounder Chris Knight and former ...
Vested names Christina Bertinelli as MD  PRWeekNEW YORK: Financial communications shop Vested has hired Christina Bertinelli as an MD based in New York. Bertinelli, reporting to CEO Dan Simon and ...
Rogers & Cowan SVP Shannon Barr Exits, Launches Strategic Public Relations  DeadlineEXCLUSIVE: Shannon Barr has stepped down as SVP at Rogers & Cowan and has formed Strategic Public Relations. The newly formed boutique agency will ...
Facebook's head of PR leaves amid ongoing crises  EngadgetFacebook is seemingly bouncing from crisis to crisis. It might not be happy, then, that the company's leading communications exec is heading for the exit. Rec...
PR lawmakers angry on denied right to spend Rs 40m, one tear regulation  setopati.netLawmakers elected through proportional representation (PR) system have vented ire after revelation that their consent is not required in appropriation of Rs 40 ...
10 Steps to Create an Effective Digital Public Relations Presence  Business 2 CommunityResearch from an online newsroom survey, conducted this year, showed that journalists expect organizations to have an up-to-date, multimedia showcase of ...
Pr. George’s firefighter rescues man from burning car — twice  Washington PostDonald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...
Internationally Known THE CHOIR OF MAN Comes to The Colonial PR  Broadway WorldBerkshire Theatre Group is thrilled to present The Choir of Man as part of their inaugural North American tour at The Colonial Theatre on Thursday, March 21 at ...
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester  INSIDERA Kentucky public-relations firm was reportedly behind the statement from the high schooler at the center of a confrontation with a Native American protester at a ...
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  GamasutraMobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer o.
Quick look at the Puerto Rico Open  PGA TOURRIO GRANDE, Puerto Rico – After a one-year hiatus, the Puerto Rico Open is back on the PGA TOUR. After Hurricane Maria caused catastrophic damage to the ...
Breakfast Briefing: Southwest Airlines apologizes for spate of cancellations  PRWeekSouthwest Airlines took the unusual step of apologizing to customers on Tuesday evening after a spike in cancellations and delays in the past week.
PGA Tour players excited to return to Puerto Rico  Golf Channel7 major champions are in the field as the PGA Tour returns to Puerto Rico for the first time since Hurricane Maria.
How The Top PR Firms Secure Results - Plus, The Top 25 PR Firms, According To DesignRush  Markets InsiderNEW YORK, Feb. 20, 2019 /PRNewswire-PRWeb/ -- 80 percent of business leaders prefer to consumer information through several articles instead of just one ...
Chapter 2 Is Hiring An Account Executive In New York, NY  FashionistaPublic Relations and Marketing firm, Chapter 2, is seeking a full-time Account Executive for the company's New York office, handling multiple luxury fashion ...
Pop goes with public relations weasel in 'Flack'  Virginian-PilotLOS ANGELES — “Flack” is a new workplace comedy that offers a revealing look at life inside a public relations firm that will do anything for their celebrity clients ...
Is Saudi Arabia Using The Pulwama Attack To Enhance Their Public Relations?  ValueWalkDivya Gupta [CC BY-SA 3.0], via Wikimedia Commons The Pulwama attack was an incident of terror which has rocked the already tense India-Pakistan ...
Microsoft lampoons Office 2019 in PR pitch for Office 365  ComputerworldMicrosoft is now slamming its own software, portraying Office 2019 as a second-class software suite when pitted against its rival...Office 365.
Northern Hills superintendent helps school in Puerto Rico  KotatvOnly 5 months ago, Hurricane Maria, a stage 4 storm rocked Puerto Rico. It was the strongest hurricane to make landfall in 85 years. Numerous families were ...
City Mayor says PR dep’t not functioning  Stabroek NewsGeorgetown Mayor Ubraj Narine on Monday attempted to convince the council that his office should have control of the Public Relations department because he ...
PR: MoneyToken Is Launching Its Own Exchange - in Collaboration With Huobi Cloud  Bitcoin NewsMoneyToken, one of the leading global crypto-lending platforms offering crypto assets-backed loans, has announced the launch of their new MoneyToken ...
Blue Jays turn to media for new PR head  FanSidedThe Blue Jays have hired a well-known Toronto baseball columnist as their new head of baseball media, according to multiple reports.
Arizona State Charter Board Shells Out for Crisis PR  Phoenix New TimesThe Arizona state board that oversees charter schools is spending nearly $4,000 per month for crisis public relations work by an outside contractor, adding up to ...
PR: trade.io Enables Purchase of Cryptocurrencies With USD and EUR  Bitcoin NewsMonday, February the 4th, 2019, Hong Kong, Crypto exchange trade.io has announced a partnership with payment processor Simplex, enabling clients to ...
Zuma's nudge nudge, wink wink nuclear meeting with Pr...  Daily MaverickFormer finance minister Pravin Gordhan allegedly warned then president Jacob Zuma that unless done properly, a nuclear deal would make the arms deal ...
Zola doing his PR bit for struggling Maurizio Sarri  Teamtalk.comGianfranco Zola has defended under-pressure Chelsea manager Maurizio Sarri by citing Pep Guardiola as an example of how it can take time for coaches to ...
PR: Smartrade Launches Cryptocurrency Exchange  Bitcoin NewsFixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
PR freight train office will be shifted to Karachi: minister  DAWN.comKARACHI: Federal Minister for Railways Sheikh Rashid Ahmed has announced that Pakistan Railways in alliance with the Ministry of Maritime Affairs is going to ...
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing  Bitcoin NewsaXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...
Investors May Skip Puerto Rico Without 'Opportunity Zone' Guarantee  Bloomberg TaxPuerto Rico could lose out on investors looking to funnel money into real estate projects on the island, if a bill to lock in the new incentive goes nowhere.
PR: Bitcoin.com Partners With Anarchapulco  Bitcoin NewsAcapulco, Mexico - Anarchapulco is excited to announce that Bitcoin.com will be the title sponsor for Anarchapulco 2019, the world's premiere Liberty event for ...
10 Of The Best Airbnbs In Carolina, Puerto Rico  HuffPost CanadaAirbnb bookings in Carolina, Puerto Rico, have increased more than 600 percent from 2018.
Puerto Rico officer fatally shot during undercover operation  Police NewsThe officer was shot during a drive-by outside of a local business.
Covington Catholic student Nick Sandmann at center of viral controversy has PR firm backup  Washington ExaminerThe student at the center of the viral encounter between teenagers wearing "Make America Great Again" hats and a Native American elder last week on the ...
Meghan McCain To McCabe: I'm 'Not Convinced' This Isn't A PR Stunt To Avoid Indictment  TPMWhile making the rounds on Tuesday to discuss his new book, former acting FBI Director Andrew McCabe was confronted by Meghan McCain, co-host of “The ...
HS Roundup: Mackay boys win first district title since 2015  Post RegisterAt Firth, the Mackay High School boys basketball team made 12 3-pointers en route to a 70-63 win over North Gem to claim its first 1A Division II District 5-6 title ...
Final IRP Proposal for Puerto Rico Calls for ‘Mini-Grids’ and Rapid Solar and Storage Deployment  Greentech Media NewsThe Puerto Rico Electric Power Authority this week filed a final draft of its 2019-2038 integrated resource plan, which calls for big deployments of solar and ...
The Mountain Proved He's the World's Strongest Man, Again  Men's HealthHafþór Júlíus Björnsson, who plays The Mountain on 'Game of Thrones,' hit a new deadlifting PR of 472 kilograms, or 1041 pounds.
Justo brushes off Swiss probe as a 'PR move'  MalaysiakiniSwiss national Xavier Andre Justo, who is being investigated by the authorities in Zurich for economic espionage related to 1MDB, has described the probe as a ...
Spectrum To Offer New, Innovative Video Service 'Spectrum TV Essentials' To Spectrum Internet Customers  PRNewswireSTAMFORD, Conn., Feb. 20, 2019 /PRNewswire/ -- Charter Communications, Inc. today announced that it will launch Spectrum TV Essentials, an innovative ...
Power Rankings: Puerto Rico Open  PGA TOURIt's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico  FortuneLin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
Puerto Rico & US Virgin Islands Offered Exclusive Hotline to Solix, Inc. E-rate Consulting Services  PRNewswirePARSIPPANY, N.J., Feb. 20, 2019 /PRNewswire/ -- Puerto Rico and U.S. Virgin Islands based schools, libraries and consortia seeking broadband and ...
PR firm suspends ties with Gordon Campbell pending U.K. sexual assault investigation  CHEKPublic relations firm Edelman says it's suspending its consulting arrangement with former B.C. premier and former high commissioner to the U.K. Gordon ...
Puerto Rico's St. Regis Bahia Beach Resort Makes A Comeback With A Fresh New Look  ForbesWhen we talk about tourism, we are in a position where Puerto Rico is open for business.”--José Torres, general manager, St. Regis Bahia Beach Resort.
Dorset company helps supply power in Puerto Rico  Bennington BannerDORSET — Grassroots Solar of Dorset, which has provided solar panels and expertise to Puerto Ricans recovering from Hurricane Maria, is extending its ...
If You're an Indie Act in Puerto Rico, This Summit Will Teach You All About the Music Business  RemezclaThis two-day conference will give you the resources you need to make it in the music industry.
Hedge Funds See Windfall From Bets on Puerto Rico After Storm  BloombergIn late 2017, while Puerto Rico was reeling from Hurricane Maria, the government's bonds went into a free fall as Wall Street speculated that much of the ...
Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids  ForbesAfter the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...
Puerto Rico to take "legal action" if Trump diverts disaster aid  CBS NewsThe president is reportedly considering diverting relief efforts funding as part of a national emergency proclamation to secure border wall funds.
Edelman withdraws from working on Huawei's global PR account  Marketing InteractiveHuawei's global PR partner Edelman will no longer be working with the client as it withdraws from the account after winning it late last year. Edelman's ...
Local shelter director returns from Puerto Rico mission  Turn to 10Forever Paws Animal Shelter in Fall River is currently home to nearly a dozen kittens that were rescued from Puerto Rico in the aftermath of Hurricane Maria.
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government  TIMETo hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...
Visiting Puerto Rico, and Finding the Up Beat  The New York TimesOn the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
Free Running Program Will Offer Hope to Thousands of Kids in Puerto Rico  runnersworld.comOlympian Beverly Ramos is helping to bring the restorative power of running to an island that's still reeling from months of loss.
Georgia Tech Takes Lead at Puerto Rico Classic  Georgia Tech Official Athletic SiteRio Grande, Puerto Rico – Sophomore Noah Norton led the way with a 3-under-par 69 and is tied for first place individually, while No. 4 Georgia Tech paced the ...
PR pros: Jeff Bezos achieved 'hero status' with blog post response to AMI  PRWeekPR pros: Jeff Bezos achieved 'hero status' with blog post response to AMI. From PR Week.
Cruise ship crashes into pier in Puerto Rico  Sky NewsNorwegian Cruise Line says the crash was caused by prevailing winds, which drove the ship into two mooring points.
Puerto Rico wins court approval for sales tax-backed debt restructuring  CNBCA U.S. federal judge on Monday approved a plan to restructure $17 billion of debt from Puerto Rico's Sales Tax Financing Corporation, known as COFINA, ...
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill  The HillPuerto Rico Gov. Ricardo Rosselló on Thursday threatened legal action against President Trump · Donald John TrumpTrump nominates ambassador to Turkey ...
The public relations war over freshwater has re-started  Stuff.co.nzOPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...
The Ruins of Central Aguirre – Central Aguirre, Puerto Rico  Atlas ObscuraDiscover The Ruins of Central Aguirre in Central Aguirre, Puerto Rico: This nearly abandoned "company town" is a ghost of Puerto Rico's once-lucrative sugar ...
Visit Puerto Rico: Where To Go, Where To Stay  ForbesVisiting Puerto Rico? Here's a quick look at places you shouldn't miss.
UPDATE: Payless ShoeSource closing all stores in U.S., Puerto Rico  WXOW.comPaylesss ShoeSource is shuttering all of its remaining stores in the U.S. and Puerto Rico, joining a list of iconic names like Toys R Us and Bon-Ton that have ...
Facebook’s esports dreams face the privacy PR nightmare  VentureBeatIt's no secret that Facebook's mishandling of consumer data has landed it in hot water. This forced the social-media behemoth's CEO Mark Zuckerberg a date ...
The EU’s Dirty Money Blacklist: North Korea, Syria, and… Puerto Rico?  Foreign PolicyThe U.S. Treasury Department scolded the European Union for including U.S. territories on a list of dirty money hotspots around the world, telling American ...
"The website looks like a GSCE project": PR pros take on launch of The Independent Group  PRWeekPR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
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PR: Focus on What Matters!

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PR: Lets Cut to the Chase

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PR Where it Matters Most

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How to Make A Great Press Kit ? A Musicians Guide

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The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

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Its Just Common Sense!

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Why You Should Write a Book (Even if You Really Dont Want To)

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Taking your ad and turning it into paragraph-style prose is... Read More

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Wherever the fundamental premise of public relations is practiced.Look at... Read More

Speak Up

Another way to really become known in your area is... Read More

Are You Newsworthy?

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Managers, Start Your PR

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How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

How To Write A Press Release

A well structured press release in an excellent way of... Read More

Public Relations

The wind of changes...The digital world has changed the form... Read More

Say What?

As the comedian Steve Martin once said, "some people have... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to... Read More

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More