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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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MileSplit

Vincent Mauri's Epic PR In Ohio Won The Weekend
MileSplit
In Massachusetts, Grace Connolly dazzled at Brown Northeast. And in Illinois, Katelynne Hart dropped a PR for 3-miles. Click in the slideshow to find the top 500 performances over the past four days at 5K and 3-Miles. Or find each list in the links below.


GlobeNewswire (press release)

Fortune 1000 C-Suite Survey: 96% See Their Marketing & PR Teams as “Unwilling or Unable” to Prove ROI ...
GlobeNewswire (press release)
“The Proof survey is a giant wake-up call for marketing and PR teams, and their agencies too,” said Michelle Killebrew, head of global performance marketing at CA Technologies and the company's western regional marketing leader. “This survey places a ...


TransMedia Group to Paint a Swath of Publicity On Its Widest PR Canvass For Dazzling New Client, Prolific Post ...
PR Newswire (press release)
BOCA RATON, Fla., Oct. 22, 2018 /PRNewswire/ -- Prolific PR firm TransMedia Group has a prolific new client, the post-impressionist artist DUAIV. The firm that has worked with many impressive creatives from renowned sports artist LeRoy Neiman to one of ...


The Holmes Report

"PR Excels In The Complex," Richard Edelman Tells PRovoke18
The Holmes Report
WASHINGTON — Richard Edelman, president and CEO of the world's largest public relations firm, headlined the Independent Public Relations Firm Forum, kicking off the annual PRovoke18 Global Public Relations Summit. Edelman marked his Summit ...


Reuters

Philip Morris stop-smoking campaign attacked as PR stunt
Reuters
LONDON (Reuters) - Marlboro cigarette maker Philip Morris International (PM.N) drew accusations of hypocrisy on Monday after using a four-page newspaper advertisement to urge smokers to quit cigarettes.
Philip Morris: Tobacco giant's anti-smoking campaign branded 'PR puff'Sky News
Marlboro-maker Philip Morris accused of 'PR puff' amid launch of £2m anti-smoking campaignThe Drum

all 187 news articles »

Forbes

Traditional Versus Digital PR: Is There A Need For Both?
Forbes
The last two decades have been a whirlwind of change. Email, social media, instant messaging -- there are now more ways to communicate with each other than ever before, and unsurprisingly, this revolution is changing the way that people consume ...


The Holmes Report

Q3 2018: Interpublic PR Agencies Continue Growth
The Holmes Report
While Interpublic's PR firms have consistently outperformed the market in recent years, PR revenues from the group's CMG were down for the last three consecutive quarters of 2017 and the year as a whole amid the economic turbulence that gripped the ...


The Spectator USA

When justice is a PR stunt
The Spectator USA
Last week the public was informed of the indictment of a Russian citizen, 'Elena Alekseevna Khusyaynova, 44', for conspiring to defraud the United States. What had she done wrong? According to FBI Special Agent, David Holt, whose girlish signature ...

and more »

NewsOK.com

'Bite the dog,' buy this book, learn PR
NewsOK.com
A friend of mine wrote a book about public relations. It is a good book. I recommend it to anyone who dares practice the art of PR. There. Whew. It took nine months for me to be able to put those words down. See, my friend has committed PR for some ...


Vanguard

IPRA 2018: Russia, Japan, Turkey win Multiple PR Awards in Barcelona
Vanguard
In the ranking of multiple award winners among the PR agencies, Dentsu PR of Japan led with 10 awards in different categories followed by FleishmanHillard with Headquarters in the United States of America which won 6 awards for PR campaigns in Russia ...

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R.O.I. -- O.K., Heres The Deal!

You can SO measure return-on-investment for a public relations program!Try... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the... Read More

Media Relations: When Numbers Lie

NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

Publicity Tips from the Pros

If you want to know the best way to approach... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always... Read More

The Medias Muscle: Make it Work for You

The least expensive, most effective way for you to promote... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event.... Read More

Its Just Common Sense!

When a group of outsiders behaves in a way that... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

Company Dress Codes for Small Business; Shorts and Pants

Most small businesses have logo'ed shirts, usually polo shirts with... Read More

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More

Financial Planners Publicity and Marketing - Live By The Calendar

The media live by the calendar. Your story pitch might... Read More

HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More