35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Just briefly  PRWeek
PR Newswire - Start of Day  Yahoo Finance UK
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Austin?s Annual Charity Event with KVET

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Why News Releases Fail

Sorry about my otaku with this issue (otaku = more... Read More

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than... Read More

Get Write To It

The toughest thing about writing a news release is getting... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

The Best PR Has to Offer Managers

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What Determines PR Success?

As a business, non-profit or association manager, occasions will arise... Read More

Its the Little Details that Can Make or Break a News Story

Have you ever heard of the saying, "One person's trash... Read More

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product,... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them

How to write a press release that generates free publicity... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out... Read More

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to... Read More

Financial Planners Publicity and Marketing - Live By The Calendar

The media live by the calendar. Your story pitch might... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because... Read More

Media Training: Why Nobodys Listening to You

SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More