35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

POWER Vs PR : The Choice is ours  Daily ExcelsiorAmit Sharma Today, a very interesting thing is here to talk about. We live in a world, where there is a very thin line of difference between the two.
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
How Today's Leading Biotech PR Teams are Turning Innovation into Headlines  Business WireToday's biotech firms are creating some of the most complex and interesting news in the market. Promoting that news, however, comes with a series of unique ...
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
Communications and PR Internship in South Holland, The Hague  IamExpat in the NetherlandsEastwards is hiring a Communications and PR Internship in South Holland, The Hague. Are you an expat looking for jobs in English? Apply now!
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
Way To Blue hires Starworks London duo for new fashion PR agency  PRWeekWay To Blue hires Starworks London duo for new fashion PR agency. From PR Week.
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Endeavor's Samantha Stark joins The PR Week Podcast  PRWeekEndeavor's Samantha Stark joins The PR Week Podcast.
Here's Why PR Isn't Working For You  ForbesIn over a decade of leading digital PR for clients with Zen Media, I've made a staggering discovery that's quite revealing. Clients either end their engagement ...
Zebra Technologies Taps Zeno & Archetype For Global PR Support  The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.
A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily  PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but  The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...
Total Fitness appoints Manchester PR agency to grow brand positioning  PRWeekManchester-based PR Agency One has been appointed by Total Fitness to help the brand strengthen its position in the mid-market health club sector. News.
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
Equinox launches awful PR campaign to try to stop LGBTQ boycott  LGBTQ NationIn an attempt to stem the outrage over ties to Donald Trump's re-election campaign, the luxury gym Equinox has launched a misguided public relations ...
DKNY Is Hiring A Freelance PR Assistant In New York, NY  FashionistaThe Freelance PR Assistant is a key member of the global communications team.
Discover Financial Services sticks with Golin for PR support  PRWeekRIVERWOODS, IL: Discover Financial Services is sticking with Golin for PR support. Discover, which put its PR account up for review in May, said in a document ...
Crack the Small Business PR Code with These 3 Pro Tips  Small Business TrendsPR and media coverage doesn't have to be limited to the big corporate brands out there. Try these 3 PR tips for small business to gain attention.
Porter Novelli offers young women a taste of PR  PRWeekPR firm Porter Novelli has partnered up with girl-focused charity BelEve UK to offer young women a taste of agency life by working together on a new campaign.
Survey: PR agencies are charging clients more for CEO time  PRWeekNEW YORK: The hourly rate PR agency CEOs charge clients grew nearly 10% last year, compared to 2017, according to a survey of rates by M&A consulting ...
EVOPS marketing PR forms strategic alliance with vertical inbound  ZAWYADubai-based EVOPS Marketing & PR has entered into an affiliate agreement with Vertical Inbound a reputed digital marketing agency from France - ZAWYA ...
Scottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'  PRWeekScottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'. From PR Week.
PR Lessons in Mergers From the CBS-Viacom Deal  PR News - For Smart CommunicatorsIn a move to compete with entertainment streaming trends, CBS and Viacom mended their 2006 separation with a merger Tuesday (Aug. 13, 2019).
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
IPG's Constituency Management Group now includes PMK•BNC  PRWeekNEW YORK: PMK•BNC is now a part of Interpublic Group's Constituency Management Group. CMG contains IPG's specialty marketing firms across disciplines, ...
The Drum PR Awards 2019 finalists: 'Great storytelling continues to cut through the noise'  The DrumThe Drum PR Awards 2019 judging day has come to a close and we can now reveal the hopeful finalists for the inaugural year.
Discover Financial Services issues PR RFP  PRWeekDiscover Financial Services issues PR RFP. From PR Week.
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
Ava DuVernay on Moving From PR to Filmmaking, Directing ‘When They See Us’  VarietyAva DuVernay talks to Variety about her start in PR, her transition into directing and her latest project, Netflix's "When They See Us."
German PR group clears FleishmanHillard in Monsanto lists case  PRWeekNEW YORK: The top FleishmanHillard executive in Germany said he is "pleased" a PR professional body in the country cleared the agency of wrongdoing in ...
Chile Tourism Board Hands Turner North American PR Duties  The Holmes ReportSernatur, the Chilean government agency responsible for promoting tourism, named Turner its regional AOR.
Registry operator for .PR domain celebrates 30th anniversary  Caribbean BusinessThe *service* is 'almost as old as the internet itself,' says CEO of Gauss Research Lab's tech partner, Afilias. SAN JUAN – Gauss Research Laboratory Inc., the ...
List Leaders: ICF Next tops Public Relations Firms List  Minneapolis / St. Paul Business JournalThere's a new company at the top of The List of largest public relations firms in the Twin Cities metro area. ICF Next displaced Carmichael Lynch Relate as the ...
MSL Malaysia appoints managing partner  PRWeekUmesh Nair has been appointed as managing partner for MSL Malaysia, and he will be responsible for the overall growth of the firm and its integration into ...
Ogilvy and WPP ride out CBP backlash in global PR win for InterContinental Group  The DrumInterContinental Hotels Group (IHG) has awarded WPP an expanded chunk of its PR business, sidestepping the controversy of Ogilvy's work with the US ...
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
Campaign launches global PR Awards in India | PR  Campaign IndiaInaugural edition of the awards to be held in Mumbai in October 2019.
An Inside Look At How Monsanto, A PR Firm And A Reporter Give Readers A Warped View Of Science  HuffPostAgricultural giant Monsanto has spent much of the last decade attempting to polish its public image amid campaigns to label genetically modified organisms ...
VOA Persian Has Turned Into a “Mouthpiece of Trump”  The InterceptJournalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.
Kirti Kulhari: All about projection, PR imagery here  Mid-dayMission Mangal actor Kirti Kulhari talks about how she missed out on work in the industry due to her low profile.
BAFTA puts TV awards brief out to pitch  PRWeekThe British Academy of Film and Television Arts (BAFTA) is re-pitching the account for the Virgin Media British Academy Television Awards, PRWeek has ...
Agency 'thrives' after ditching social media and influencers to focus on traditional PR  PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...
Facing Employee Backlash and Potential PR Fallout, Edelman Stopped Working With ICE Prison Contractor  AdweekEarlier this month, independent public relations firm Edelman terminated a potentially lucrative contract with for-profit corrections company The Geo Group, a top ...
L.A. Agency Joint PR Lights Up the Cannabis Marketing Scene  Financial PostTwo powerhouse publicists from the tech and business space join forces to launch a woman-owned cannabis communications agencyLOS ANGELES — What ...
MARVEL COMICS Finds New PR Lead from DISNEY RESORTS  NewsaramaAnthony Blackwood has been hired as Marvel Comics' new Communications Coordinator. Blackwood will report to David Gabriel, the company's Senior VP of ...
Puerto Rico, with 3 governors in a week, considers a 4th  The Associated PressSAN JUAN, Puerto Rico (AP) — A day after Puerto Rico got its third governor in less than a week following angry street protests, top officials from new leader ...
Don't Cry Wolf Wins Two Femtech PR Accounts The agency is working with breast pump  The Holmes ReportLONDON — Don't Cry Wolf has won two clients in the fast-growing femtech industry: breast pump and pelvic floor trainer company Elvie, and innovative period ...
Three arrested in connection to alleged child abuse released on PR bonds  Martinsburg JournalMARTINSBURG — On Friday morning, three individuals — who are also defendants in multiple civil lawsuits — were arrested on misdemeanor criminal charges ...
PR Protests: Why Daddy Yankee, Lin-Manuel Miranda, and Ricky Martin Are Protesting the Puerto Rico Governor  GQDemonstrators are calling for Puerto Rico governor Ricardo Rosselló's resignation after publication of sexist, homophobic, and macabre text messages.
As Puerto Rico governor's departure nears, chaos engulfs the line of succession  ABC NewsThe clock is slowly ticking in Puerto Rico – Ricardo Rossello is supposed to step down as governor this Friday at 5 pm. The question of who will become ...
Collision On Hwy 59 At PR 305  SteinbachOnline.comThere was a collision this morning on Highway #59 at Provincial Road 305. It happened around 11:00 a.m.. Reporter Connor Gerbrandt says there is a ...
Beyoncé: Marketing and PR Lessons From the Beyhive  Business 2 CommunityIgniting a career as an internationally famous entertainer might involve some publicity here and there – unless you're Beyoncé. Queen Bey continues to dazzle ...
'PR status can be revoked'  The Star OnlineSEPANG: The government will wait for the outcome of police investigation into controversial preacher Zakir Naik before deciding on his permanent resident (PR) ...
Rescuers search waters off Puerto Rico for men aboard boat lost at sea  AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...
How MedMen's consumer PR account went up in smoke  PRWeekLOS ANGELES: Cannabis retailer MedMen has pulled back the consumer PR account it tentatively awarded to MWWPR this summer after a review it started in ...
Getting more specific with your PR measurement - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. July 30, 2019. SHARE. PR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost ...
McDonald's blends streetwear and spice with spoof brand 'Schnuggs'  PRWeekCelebrating the release of the brand's new Spicy Chicken McNuggets, McDonalds has unveiled a spoof collaboration, aptly named "Spicy X Chicken ...
Who is Puerto Rico’s new governor, Wanda Vazquez?  Vox.comVázquez is not a popular person, even within her own party, the pro-statehood New Progressive Party.
Agentry PR is looking for NYFW Interns  FashionistaAgentry PR is a full-*service* marketing communications agency. We specialize within the fashion, lifestyle and entertainment sectors across all facets of ...
Puerto Rico Governor Misread Anger Brewing Against Him  The New York TimesRicardo Rosselló had a close circle of associates who shared advice and friendship. But critics said the Puerto Rico governor became too isolated from others.
Relevance International hires new MD at London office  PRWeekPR and brand strategy agency Relevance International has announced former head of VIP relations at Selfridges, Fiona Harris, will join the firm as managing ...
PR: Roger Ver Joins OmniSparx as Investor and Advisor With Goal to Boost BCH Community  Bitcoin NewsOmniSparx.io, – an innovative blockchain community engagement platform, has announced an investment from Roger Ver. As part of the investment, Ver will ...
iLe talks Puerto Rico's protests: 'It was something we needed to feel'  INSIDERThe "Almadura" singer-songwriter was one of the most vocal artists to join the weeks of demonstrations against Puerto Rico's former governor.
Adfactors PR & upGrad join hands for training 300 PR professionals in digital marketing  Exchange4MediaAdfactors PR has signed a MoU with education company upGrad to train 300 of its client-servicing employees in a post-graduate certification programme on ...
Golden Tate’s P.R. strategy sidesteps cheating stigma  Yahoo SportsGiants receiver Golden Tate may indeed have been telling the truth when he explained that he began taking a fertility drug, that he realized in a matter of days ...
Va. man armed with knife shot by Pr. William Co. police  WTOPA 54-year-old Woodbridge, Virginia, man armed with a knife was shot by two Prince William County police officers who responded to a domestic dispute ...
Puerto Rico had three governors in a week. Now what?  USA TODAYNext month, Puerto Rico will commemorate the second anniversary of its devastating encounter with Hurricane Maria, which resulted in about 3,000 deaths, ...
Guido Gotz Joins Slate PR As Vice President Of Film  DeadlineGuido Gotz has joined Slate PR, and will be vice president of film there. Gotz has over 18 years of experience in domestic and international film and theatre ...
Former D&AD director joins Common Industry as MD  PRWeekPurpose-focussed comms agency Common Industry has appointed Amanda Moorby as its managing director to help strengthen the its brand strategy and ...
'Campaign mode' - strong Brexit message slowly reinvigorating Government departments  PRWeekAfter being given greater clarity about the need to leave the EU at the end of October, public affairs professionals are beginning to see Government departments ...
Adfactors PR ropes in upGrad and MICA to skill employees  Campaign IndiaAdfactors PR has signed a MoU with leading education company upGrad to train 300 of its client-servicing employees in a post-graduate certification program ...
CBP Announces Deployment of Mobile Passport Control in PR  St. John SourceThe San Juan Field Office of U.S. Customs and Border Protection (CBP) announced Tuesday the upcoming implementation of Mobile Passport Control (MPC) in ...
Netflix alum Steve Swasey joins Healthline Media  PRWeekSAN FRANCISCO: Healthline Media has hired Steve Swasey as VP of communications, a newly created role at the health-focused publishing company. Swasey ...
How Fox News runs PR for CBP and ICE, covering up abuse of migrants  Media Matters for AmericaFox News has been defending U.S. Customs and Border Protection ( “CBP” ) and Immigration and Customs Enforcement ( “ICE” ) from criticism over reports ...
Pr. George’s police officer pleads guilty to sex solicitation  Washington PostThe officer went to an ATM to get money to pay a woman for a sex act in Washington, prosecutors said.
Pr. George’s police captain to be demoted after trial board finds he threatened a police chief and used his position to seek time off for his son  Washington PostA Prince George's County police captain will be demoted after a trial board determined that he tried to leverage his official position for a personal matter and ...
Likely successor of Puerto Rico's disgraced governor in crosshairs of wary protesters  CNNNow that Puerto Rico Gov. Ricardo Rosselló has said he will leave office after major protests on the island, Secretary of Justice Wanda Vázquez Garced is next ...
Puerto Rico governor plans to stay in office, fight corruption  PBS NewsHourWanda Vázquez told the Associated Press that she expects to complete former Gov. Ricardo Rosselló's term through November 2020.
Just revoke Zakir Naik’s PR status and let him decide where to go, lawyer tells Putrajaya  Malay MailKUALA LUMPUR, Aug 14 — Lawyer Syahredzan Johan has suggested today for Putrajaya to simply revoke fugitive televangelist Dr Zakir Naik's permanent ...
Tristan Hallman Stole My Job as the Mayor's PR Guy  D MagazineI was out of the office yesterday and away from the internet. Imagine my white-hot anger when I returned to work, checked in on FrontBurner, and learned that an ...
Video: Amanda Lawrence Sets New PR With 567lb Deadlift!  FitnessVolt.comAmanda Lawrence is an incredibly gifted athlete, who works very hard. This hard work is paying off though, as she is breaking her PR with a recent deadlift.
Secret Russia weapon project: gamechanger or PR stunt?  Yahoo NewsParis (AFP) - A deadly explosion at a Russian testing site has focused attention on President Vladimir Putin's bid to build a nuclear-powered missile that the ...
Slowdown For WPP's PR Division In Second Quarter  MENAFN.COM(MENAFN - The Holmes Report) LONDON — Growth at WPP's public relations firms, which include BCW, H+K Strategies, Finsbury and Buchanan, slowed in the ...
PR: bitHolla Releases Open Exchange Kit HollaExShell  Bitcoin NewsbitHolla, the company that builds customized cryptocurrency trading software is announcing the launch of its new product HollaExShell, an open exchange ...
PR: Remco - Powerful Distributed Token Generating Platform  Bitcoin Newsremittancetoken.io – Token-Generating Platform for Money Transfer currently trading on Digifinex has announced it's sponsoring blockchain Finance Lagos ...
Puerto Rico in Political Crisis: Senate Sues over Appointment of New Governor Pierluisi  Democracy Now!The political crisis in Puerto Rico continues as its Senate has sued against the appointment of Pedro Pierluisi as the new governor following Ricardo Rosselló's ...
SE Washington man arrested in fatal shooting in Pr. George’s  Washington PostThe shooting in Hyattsville, Md., stemmed from an argument between two men who knew each other, police said.
Recycling fund 'a PR stunt' as council demands $3 million back  Sydney Morning HeraldA tax on every tonne of trash taken to tips in Victoria has contributed $1.7 billion in the last decade to state government coffers - but with the recycling system in ...
The Faces of Protest in Puerto Rico  The New York TimesPuerto Ricans sharing grievances of poverty and corruption jammed a highway in San Juan in a political show of force against the governor.
Is Miley Cyrus and Liam Hemsworth's Split a PR Stunt?  Showbiz Cheat SheetFans have some convincing arguments regarding Miley Cyrus and Liam Hemsworth's split.
CNN’s PR Head Responds To Cuomo ‘Fredo’ Meltdown. Trump Jr. Nukes Him.  The Daily WireA top CNN PR official responded to a viral video on Monday night that showed CNN's Chris Cuomo yelling at a man who called him "Fredo" by stating that the ...
PR: Pbet Raises Storm in Casino Space With Blockchain Solution  Bitcoin NewsPbet has come up with a complete blockchain crypto-based gaming platform that will redefine the existing casino industry and lead to a fair, trusted, transparent, ...
After ABC7 reports on Pr. George's County Fair cancellation, officials fund it after all  WJLAShortly after ABC7 reported Thursday that the Prince George's County Fair, the oldest in the state, would be canceled this year due to lack of funding, County ...
Meghan Markle victim of ‘MUM SHAMING’: Duchess’ PR team must take immediate action  ExpressMEGHAN MARKLE has become the victim of “mum shaming” and Buckingham Palace should mount a campaign to protect her image as a mother and a royal, ...
Indian PR must train company spokespersons to avoid using cliches  Quartz IndiaOften, we as public relations (PR) professionals engage in training our spokesperson(s) on how to deal with media, sensitising them about do's and don'ts and ...
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Big corporations like General Motors and Coca-Cola spend thousands of... Read More

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It's one thing for a senior manager to approve story... Read More

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You are a spokesperson for your company, representing it for... Read More

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What's the real reason some managers shy away from public... Read More

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Question: Why should your business issue a press release? Answer:... Read More