35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Time For PR To Embrace Its Own Purpose  The Holmes ReportAgonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.
Six fundamental skills needed in modern PR  Media UpdateThe public relations industry is one that`s constantly in flux. As technology, procedures and methodologies develop – so should your skills as a PR professional.
The PR Industry's FOFO Problem: "Fear Of Finding Out"  The Holmes ReportMarketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
Poultry, pork, and PR 101  Philippine StarDo we have an oversupply of poultry and pork in the domestic market?
Heathrow Airport begins review of consumer PR roster  PRWeekHeathrow Airport begins review of consumer PR roster. From PR Week.
Promoted content ad giants tell Israeli PR agencies: No more political smears  The Times of IsraelAs Likud-funded ad execs revealed to be behind anonymous stories smearing PM's rival Gantz via native advertising, Taboola, Outbrain, pledge to stop ...
Huawei mounts PR offensive amid growing security concerns  VentureBeatIn a pair of interviews, Huawei executives insisted there is no truth to accusations that China's central government meddles in the company's business.
TAG Heuer appoints Shadani Consulting as new PR agency for the Middle East  Arabian BusinessSwiss watchmaker TAG Heuer appointed Shadani Consulting as its communications partner in the Middle East, to oversee all PR and media outreach. Effective ...
Vivo picks PR partner for Malaysia market  Marketing InteractiveChinese smartphone brand Vivo has picked Sneaky Zombie to manage PR duties in Malaysia for six months, following a pitch held last month. Work for Vivo ...
16 Tips to Succeed With Organic PR Outreach  EntrepreneurRecently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
PR drama Flack might be one of the worst TV shows ever made  British GQFlack TV show review. The Anna Paquin-starring drama set in a London celebrity PR firm is so terrible it might just be unmissable.
5 Secrets For Doing Your Own PR  ForbesWith more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
Calysto Communications Celebrates 20 Years of PR and Marketing Communications Excellence  Business WireATLANTA--(BUSINESS WIRE)--Calysto Communications is proud to announce its twentieth year as the leading global marketing communications agency ...
Frankie Cory resigns as Mischief CEO  PRWeekFrankie Cory resigns as Mischief CEO. From PR Week.
Access-dgc reverts to Access PR brand, Nicola Patterson resigns as CEO  mUmBRELLA*Nicola Patterson has resigned as the CEO of Access-dgc, as the agency reverts back to its original Access PR brand, Mumbrella can reveal. In June 2017 ...
PR spinners test African business leaders on ethics and morality – results to be released at PR conference  Namibia EconomistPosted by Staff Reporter | Feb 19, 2019 | General News. PR spinners test African business leaders on ethics and morality – results to be released at. President of ...
NHS comms manager quits to form agency  PRWeekKristina Wilcock, assistant head of external comms at NHS Digital, has taken voluntary redundancy and will launch her own agency - Gifted Media Relations ...
Grayling UK makes two hires including new creative and planning chief  PRWeekGrayling UK has appointed Nathan Kemp of M&C Saatchi Public Relations to a new, enhanced role overseeing creativity, alongside a new director hire in its ...
England Rugby's marcoms chief joins Sky to head corporate affairs  PRWeekEngland Rugby's marcoms chief joins Sky to head corporate affairs. From PR Week.
Panjab University’s PR director gets Chanakya Award  Times of IndiaCHANDIGARH: Public Relations (PR) director at Panjab University, Renuka B Salwan, has been conferred with the prestigious 'Chanakya Award' for corporate ...
PR Awards 2019 shortlist: Which are the agencies leading the pack?  Marketing InteractiveBeing in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...
Cello Health and Forster partner to promote sustainability for pharma  PRWeekCello Health Communications and Forster Communications are working together on a new joint venture offering pharma clients a sustainability-based comms ...
Res Publica's Kristy Medudell joins Destination NSW as director of PR  mUmBRELLA*Kristy Meudell has departed Res Publica as its head of consumer PR to join Destination NSW as its director of PR and visiting media. Meudell was the head of ...
How Instagram offers unique marketing opportunities - PR Daily  PR DailyBy Jeremy Juhasz Feb. 15, 2019. SHARE. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics.
Pr. George's firefighter rescues man from burning car — twice  Washington PostDonald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...
30 jobs in the PR and marketing world - PR Daily  PR DailyObserving the warm feelings of Valentine's Day in the dead of winter seems incongruous. The cold weather has many dreaming of a beach and an umbrella ...
SM foundation receives Anvil for PR Excellence  INQUIRER.netFor its Annual Report, SM Foundation, Inc. was presented with an Anvil by the Public Relations Society of the Philippines (PRSP) under the Public Relations ...
Rogers & Cowan SVP Shannon Barr Exits, Launches Strategic Public Relations  DeadlineShannon Barr has stepped down as SVP at Rogers & Cowan and has formed Strategic Public Relations.
Smart cookies: Lessons any marketer can learn from Girl Scouts  PRWeekNEW YORK: Marketers who are out of *fresh* ideas need to look no further than their local Girl Scout troop for inspiration. Young entrepreneurs are pumping out ...
Paquin Pops In New Drama About PR Called 'Flack' 02/18/2019  MediaPost CommunicationsThe new Pop drama series called “Flack” is less about the world of a celebrity publicist than it is the story of an addict who just happens to work in p.r.. Clearly ...
Hillrock Distillery Retains Berk Communications to Lead Public Relations Efforts in the US  PRNewswireNEW YORK, Feb. 19, 2019 /PRNewswire/ -- Berk Communications, one of the leading boutique public relations firms specializing in consumer lifestyle, food ...
Facebook's head of PR leaves amid ongoing crises  EngadgetFacebook is seemingly bouncing from crisis to crisis. It might not be happy, then, that the company's leading communications exec is heading for the exit. Rec...
Zuma's nudge nudge, wink wink nuclear meeting with Pr...  Daily MaverickFormer finance minister Pravin Gordhan allegedly warned then president Jacob Zuma that unless done properly, a nuclear deal would make the arms deal ...
Breakfast Briefing: Bernie's in again; Trump bolsters re-election comms staff  PRWeekSen. Bernie Sanders (I-VT) is making a second run for the White House. Vermont Public Radio got the scoop on Sanders' plans in an early morning interview ...
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  GamasutraMobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer o.
'Fighting With My Family' Review  VultureIt's a Cinderella story that's just clear-eyed enough about the absurdities of a life in wrestling to have some grip to it.
PRWeek UK Top 150 Consultancies 2019 - entry deadline extended  PRWeekThe deadline for submitting figures for PRWeek's UK Top 150 Consultancies project has been extended to 5pm on Friday 22 February. This is what you need to ...
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester  INSIDERA Kentucky public-relations firm was reportedly behind the statement from the high schooler at the center of a confrontation with a Native American protester at a ...
Huawei launches a charm offensive — but PR execs say it may face a 'literally impossible' task  CNBCA Huawei board member said the company is committing to being more transparent for "the foreseeable future."
PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign  Bitcoin NewsCoinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...
Puerto Rico Open returns as island stands strong once again  Golf ChannelThe Puerto Rico Open returns this week, less than two years after Hurrican Maria devastated the island and tested the resolve of everyone on the island.
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity  Science MagazineHow dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
City Mayor says PR dep’t not functioning  Stabroek NewsGeorgetown Mayor Ubraj Narine on Monday attempted to convince the council that his office should have control of the Public Relations department because he ...
Jurys Inn hotel group books new UK PR agency  PRWeekIt is the second major win for Publicasity in a week after picking up Japanese watchmaker Seiko. The agency will focus on promoting the hotel chains' UK ...
Microsoft lampoons Office 2019 in PR pitch for Office 365  ComputerworldMicrosoft is now slamming its own software, portraying Office 2019 as a second-class software suite when pitted against its rival...Office 365.
Monday Qualifiers: Puerto Rico Open  PGA TOURWith a World Golf Championship also being played this week, the Puerto Rico Open provides players an opportunity to gain valuable PGA TOUR experience.
Meghan Markle sister Samantha attacks 'PR C**P' and 'imaginary' friends supporting Duchess  ExpressSamantha Markle launched a *fresh* attack against the Duchess of Sussex on Wednesday, claiming the anonymous sources speaking up in favour of Meghan ...
PR: MoneyToken Is Launching Its Own Exchange - in Collaboration With Huobi Cloud  Bitcoin NewsMoneyToken, one of the leading global crypto-lending platforms offering crypto assets-backed loans, has announced the launch of their new MoneyToken ...
Louisville PR firm played a key role in Covington Catholic controversy  Courier JournalLouisville public relations firm RunSwitch PR confirmed helping Covington Catholic student Nick Sandmann and his family after viral video's backlash.
PR push for white officer accused of killing armed black man  Yahoo NewsNASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man in Tennessee is calling for legal discovery ...
PR: trade.io Enables Purchase of Cryptocurrencies With USD and EUR  Bitcoin NewsMonday, February the 4th, 2019, Hong Kong, Crypto exchange trade.io has announced a partnership with payment processor Simplex, enabling clients to ...
Power Rankings: Puerto Rico Open  PGA TOURIt's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing  Bitcoin NewsaXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...
Final IRP Proposal for Puerto Rico Calls for ‘Mini-Grids’ and Rapid Solar and Storage Deployment  Greentech Media NewsThe Puerto Rico Electric Power Authority this week filed a final draft of its 2019-2038 integrated resource plan, which calls for big deployments of solar and ...
PR: Smartrade Launches Cryptocurrency Exchange  Bitcoin NewsFixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
The Lawfare Podcast: Marie Harf and Bill Harlow on CIA Public Relations  LawfareThe Central Intelligence Agency, by its very nature, is a secretive organization, yet it has a robust public affairs and media relations operation. How does the ...
PR: Bitcoin.com Partners With Anarchapulco  Bitcoin NewsAcapulco, Mexico - Anarchapulco is excited to announce that Bitcoin.com will be the title sponsor for Anarchapulco 2019, the world's premiere Liberty event for ...
PR firm suspends contract with former B.C. premier amid groping accusation  paNOWVANCOUVER — A global communications marketing firm says it is suspending its contract with former British Columbia premier Gordon Campbell in light of an ...
PR to run four new passenger trains: Sheikh Rashid  The News InternationalLAHORE: Minister for Railways Sheikh Rashid Ahmad Saturday said that four new passenger trains were in pipeline and announcement to this effect would ...
Madrid launches PR campaign ahead of Catalan separatist trials  Financial Times'This is the real Spain' advert aims to combat disinformation from secessionists.
Sen. Bernie Sanders Says He’s Running For President In 2020  WBAL RadioWASHINGTON (AP) — Vermont Sen. Bernie Sanders, whose insurgent 2016 presidential campaign reshaped Democratic politics, announced Tuesday that he ...
Rep. Darren Soto to speak about new recovery efforts in Puerto Rico after Hurricane Maria  Fox 35 OrlandoU.S. Representative Darren Soto (FL 9th Congressional District) will host a press conference on Tuesday morning in Orlando to talk about recovery efforts in ...
Palo Alto Networks Announces Intent to Acquire Demisto  PRNewswireSANTA CLARA, Calif., Feb. 19, 2019 /PRNewswire/ -- Palo Alto Networks (NYSE: PANW), the global cybersecurity leader, announced that it has entered into a ...
The Mountain Proved He's the World's Strongest Man, Again  Men's HealthHafþór Júlíus Björnsson, who plays The Mountain on 'Game of Thrones,' hit a new deadlifting PR of 472 kilograms, or 1041 pounds.
Cheap antics and empty PR  INQUIRER.netThe front page of the Inquirer last Feb. 7 caught my attention: “Coliform levels down but swimming still banned.”
'More about hope': former Fredericton principal helps rebuild school in Puerto Rico  CBC.caFormer Fredericton principal John Hamilton is sharing his experience of helping rebuild a school in Puerto Rico. The school was destroyed by Hurricane Maria.
PR providing free of cost travel facility to senior citizens: Rasheed  ARY NEWSISLAMABAD: Federal Minister for Railways Sheikh Rasheed has said senior citizens above age of 70 years are being provided with the free facility to travel, ...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico  FortuneLin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
nsKnox Raises $15M Led by Viola Ventures & M12, Microsoft's Venture Fund, to Meet Growing Demand for Corporate Payment Protection  PRNewswireBOSTON and TEL AVIV, Israel, Feb. 19, 2019 /PRNewswire/ -- nsKnox, a leading provider of corporate payment protection solutions based on its innovative ...
Area briefs: Trent Phillips tied for fifth at Puerto Rico  Spartanburg Herald JournalBoiling Springs alum and Georgia freshman Trent Phillips is tied for fifth at 4 under through two rounds of the Puerto Rico Classic at Rio Mar Country Club.
PR firm suspends ties with Gordon Campbell pending U.K. sexual assault investigation  CHEKPublic relations firm Edelman says it's suspending its consulting arrangement with former B.C. premier and former high commissioner to the U.K. Gordon ...
Florida-based cruise ship that crashed in Puerto Rico returns wi  NBC2 NewsPassengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.
Sean McGorty Runs PR (13:21), Hits World Standard in First Race with Bowerman TC in Boston  LetsRun.comBy Jonathan Gault February 8, 2019. BOSTON — Before the serious racing gets going at tomorrow's NYRR Millrose Games, a few members of the Bowerman ...
Area Boys Basketball: PR-B bests Walker in close game  Brainerd DispatchWALKER—Louis Bueckers led the Pine River-Backus Tigers with 20 points and 10 rebounds as they defeated the Walker-Hackensack-Akeley Wolves 64-60 in ...
Duck Donuts® Adds Puerto Rico to Expansion Plans  Franchising.comDuck Donuts, one of the nation's fastest growing donut franchise companies, announced today expansion plans to bring Warm, Delicious and Made-to-Order!
Leaky child-tracking smartwatch maker hits back at bad PR  The RegisterKids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR – with some rather ...
Norwegian cruise ship crashes into docks in Puerto Rico  The IndependentA Norwegian cruise ship smashed into the docks in Puerto Rico, sinking the pier. Video shows the Epic cruise liner veering towards the San Juan docks, ...
Georgia Tech Takes Lead at Puerto Rico Classic  Georgia Tech Official Athletic SiteRio Grande, Puerto Rico – Sophomore Noah Norton led the way with a 3-under-par 69 and is tied for first place individually, while No. 4 Georgia Tech paced the ...
Sooners Take Third at Puerto Rico Classic - The Official Site of Oklahoma  Soonersports.comNORMAN — The No. 6 Oklahoma men's golf team finished in third place out of 15 teams at the Puerto Rico Classic. The three-day, 54-hole tournament was held ...
Woman gives birth on JetBlue flight from Puerto Rico to Florida  WTOP(MIAMI) — “Baby on board” was given a whole new meaning on one JetBlue flight late Friday. JetBlue flight 1954 was en route from Luis Muñoz Marín ...
Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids  ForbesAfter the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...
Infographic: Tips for reaching your target audience on Facebook - PR Daily  PR DailyIt's important that you get your Facebook ads in front of the right eyeballs. In order to have a successful Facebook marketing campaign, it's essential that you ...
The First Look: Puerto Rico Open  PGA TOURBack after a one-year hiatus as Puerto Rico cleaned up following Hurricane Maria, the island welcomes incoming Hall of Famer Retief Goosen and six other ...
2019 Puerto Rico Open expert picks, rankings, fantasy golf and betting tips  Golf News NetLooking for 2019 Puerto Rico Open picks, either for betting or fantasy golf games like DraftKings, FanDuel, Yahoo, Golf Channel or the PGA Tour? We have your ...
Mom's sea of grief leads her on mission to Puerto Rico  WNEM SaginawEach day starts anew on the small Puerto Rican island of Vieques still emerging from devastating hurricanes more than a year ago.
A cruise ship was filmed crashing into a pier in Puerto Rico  Business InsiderOn Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...
Visiting Puerto Rico, and Finding the Up Beat  The New York TimesOn the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
Jersey Shore Woman Shot in the Face While Vacationing in Puerto Rico  NBC 10 PhiladelphiaA Jersey Shore woman is fighting for her life after she was shot in the face while vacationing in Puerto Rico.
"The website looks like a GSCE project": PR pros take on launch of The Independent Group  PRWeekPR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
Free Running Program Will Offer Hope to Thousands of Kids in Puerto Rico  runnersworld.comOlympian Beverly Ramos is helping to bring the restorative power of running to an island that's still reeling from months of loss.
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government  TIMETo hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...
China's 'ham-handed' PR moves hurt its global image  Nikkei Asian ReviewTAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...
‘Don’t give up:’ Milwaukee man born in Puerto Rico celebrates 107th birthday  WITI FOX 6 MilwaukeeMILWAUKEE -- After more than a century -- and counting -- a Milwaukee man is celebrating a major milestone. Born in Puerto Rico on Feb. 13, 1912, Benigno ...
A Homecoming for “Hamilton” in Puerto Rico  The New YorkerMichael Schulman and Rick Negron, who plays a Trumpish King George III in the hit musical “Hamilton,” stroll the plazas of Negron's home town.
Why It's Time To Rediscover Puerto Rico  ForbesWhile global warming, and its resulting devastation, is real, there is another side to the story. This other part involves the human spirit and its resiliency. We saw it ...
Earthquakes today MAPPED: California, Puerto Rico and Alaska STRUCK by earthquake CLUSTERS  Express.co.ukTHE RING OF FIRE has been particularly active today, with a total of 52 earthquakes detected in small-tremor clusters throughout the region with areas such as ...
EU blacklists Panama, The Bahamas, Puerto Rico, Trinidad and Tobago, USVI  Caribbean News NowBy Youri Kemp Caribbean News Now associate editor [email protected] BRUSSELS, Belgium — Afghanistan, American Samoa, the Bahamas, ...
The public relations war over freshwater has re-started  Stuff.co.nzOPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...
UPDATE: Payless ShoeSource closing all stores in U.S., Puerto Rico  WXOW.comPaylesss ShoeSource is shuttering all of its remaining stores in the U.S. and Puerto Rico, joining a list of iconic names like Toys R Us and Bon-Ton that have ...
The EU’s Dirty Money Blacklist: North Korea, Syria, and… Puerto Rico?  Foreign PolicyThe U.S. Treasury Department scolded the European Union for including U.S. territories on a list of dirty money hotspots around the world, telling American ...
Showing 1 - 10 of 556 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56
Next »

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

Why News Releases Fail

Sorry about my otaku with this issue (otaku = more... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

Your Online Newsroom: How to Give Reporters a Tip

It's hard to imagine a reporter working today who doesn't... Read More

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More

Its Just Common Sense!

When a group of outsiders behaves in a way that... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While... Read More

Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept,... Read More

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best... Read More

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your... Read More