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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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Spectrum Named 2018 Medium PR Firm of the Year by PR News
PR Newswire (press release)
24, 2018 /PRNewswire/ -- Spectrum Science Communications, a leading independent health and science public relations agency, has been named PR News' 2018 Medium PR Firm of the Year. This win comes during a pivotal year for the firm, during which it ...

and more »

PRWeek
Agency CEOs on the biggest changes in PR in the past 20 years
PRWeek
"We've had to fundamentally repurpose ourselves," said Richard Edelman when asked how PR has changed in the past 20 years. As part of PRWeek's 20th Anniversary, representatives from some of the top agencies in the industry, discussed some of the ...

The Holmes Report
Ubisoft UK Appoints M&C Saatchi PR For New Game Launch
The Holmes Report
Ubisoft senior PR manager Stefan McGarry said: “With M&C Saatchi PR, we found an agency who can build on this, driving strategic insight, combined with their passion and gaming experience. We felt that they were the right agency to help us deliver for ...

and more »

The Jerusalem Post
Qatar's cynical PR strategy: AJ+
The Jerusalem Post
Qatar's cynical PR strategy: AJ+. Qatar's agenda is obvious with Al Jazeera and all their platforms. The efforts to whitewash terrorism and minimize (even promote in Arabic) antisemitism. By Emily Schrader. September 24, 2018 22:39. 3 minute read.

O'Dwyer's PR News
PR Nightmare: Ticketmaster's Secret Scalping Program Unveiled
O'Dwyer's PR News
A new CBC investigation has revealed disturbing details regarding a secret scalping program run by box-office giant Ticketmaster, after investigative journalists went undercover as scalpers at a ticketing and live entertainment convention in Las Vegas.
Ticketmaster's PR nightmare continues: Alan CrossGlobalnews.ca
Ticketmaster: American ExpressTicketmaster
Ticketmaster reportedly has secret deals with scalpers that cheat other customersCNBC
Marketplace.org -Amazon.com -Relix
all 100 news articles »

Bitcoin News (press release)
PR: Last Chance to Contribute to Modex Tech ICO
Bitcoin News (press release)
The Modex ITO closes this Monday, on September 24t (6:00 pm CET). This is your chance to sign up and support the company developing the world's First Multi-Protocol Smart Contract Marketplace with comprehensive dev tools, meant to help developers ...

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Media Update
Infographic: Six Signs a PR career is right for you
Media Update
Are you thinking of going into the public relations industry? A job in PR is high pressure, but highly reward. Before you make that career move, see if you recognise any of these signs and find out if it's the right fit for you. Infographic: Six Signs ...

In this divisive era of outspoken messaging, PR's best days are yet to come
PR Daily
Organizations large and small are increasingly compelled to speak up regarding societal and industry crises. Those of us in PR and corporate communications are uniquely qualified to shape, guide and mediate that discourse. We are the storytellers, and ...

CBS News
Trump an "absolute no" on Puerto Rico statehood, citing feud with mayor
CBS News
WASHINGTON — President Trump on Monday declared himself an "absolute no" on the question of statehood for Puerto Rico as long as critics such as San Juan's mayor remain in office, the latest broadside in his feud with members of the U.S. territory's ...

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Bitcoin News (press release)
PR: IX Launches Exchange with BTC as Platform Token
Bitcoin News (press release)
The digital asset trading platform, which invested $ 10 million on purchasing the unusual overseas domain name, IX.com, officially announced to launch. As the world's first exchange with BTC as platform token, in which one can get multiple high returns ...

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