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Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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To many marketers, the press release is something of a... Read More
As a business, non-profit or association manager, your public relations... Read More
Have you ever noticed that in communities without big universities,... Read More
Well, for starters, because good public relations can alter individual... Read More
I've worked in media and public relations for 20 years,... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
Something that results in your most important outside audiences doing... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
The media live by the calendar. Your story pitch might... Read More
When you should send samples with your press release:1) When... Read More
It's not unusual for clients of service providers to insist... Read More
"Advertising is what you pay for. Publicity is what you... Read More
Sometimes there seems to be no client news worthy of... Read More
When a group of outsiders behaves in a way that... Read More
Business, non-profit and association managers are in a stronger position... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Most small businesses do little to no public relations (PR)... Read More
Yup -- it's hot and sticky and you don't feel... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Yes indeed! If you are a young person who has... Read More
What's more crucial to the success of a business, non-profit... Read More
Sure, as a manager, you have a talented member of... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
It happens to business, non-profit and association managers when their... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Writing an effective press release is a way to draw... Read More
In my travels around the country while building my business... Read More
As a business, non-profit or association manager, why continue a... Read More
1. Appearing in other types of media is the best... Read More
With all due respect to all those stereotypical males out... Read More
1. Your press release should sound like news, not an... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
The call came into my office and the voice on... Read More
The name of the game is doing our part to... Read More
?makes the rules, of course.But when the gold takes the... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
They say that image is everything and some of us... Read More
What makes a good media release and how do you... Read More
It's a phrase I hear over and over again from... Read More
Photographs are essential for getting good publicity in the print... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Commit this to memory, please: To get in the media,... Read More
If your reading this, you must be online and most... Read More
Say, from tactics like special events, brochures and press releases... Read More
Your public relations effort really should involve more than press... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
As a business, non-profit or association manager, let the tacticians... Read More
For financial planners, getting publicity, in the end, isn't about... Read More
As small businesses we have an opportunity and an obligation... Read More
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