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35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Yes, There is a PR Sweet Spot
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The Right Hook
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Hey, Mr/Ms Manager!
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3 Reasons to Tap into the Power of Publicity
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Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the... Read More
Media Savvy - How To Lead, Persuade, And Influence
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How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
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5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean... Read More
PR: Behavior Modification Specialist
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Is There a Plumber in the House?
I don't know about you but I get really frustrated... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising... Read More
How to Write a Media Release That Wins You Coverage & Exposure
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How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
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Quality public relations does something positive for business, non-profit and... Read More
Is PR All About Image? NO!!
That's like asking if advertising is all about type faces... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today... Read More
Publicrelationistas?
Is that what we are? Fanatic, over-the-top disciples of some... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you... Read More
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager,... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
PR Failure Defined
I define public relations failure this way:key audience perceptions are... Read More
Dont Pay for Radio Interviews
It used to be that all you had to do... Read More
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Are You PR-Challenged?
You won't be if you accept a very simple premise.... Read More
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
How Would You Ever Know?
Your important outside audiences behave in ways that stop you... Read More
Passing the PR Bar
The public relations bar, should such a proficiency measure ever... Read More
Competition in the News Creates Spin
In larger cities with many outlets they are competing for... Read More
Dont Use PR
?lose the confidence of your key target audiences? discourage them... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel... Read More
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't... Read More
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
The Working Case Study
Next to white papers, case studies are the most popular... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always... Read More
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
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