35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

5 things for PR pros to know on Wednesday morning  PRWeek5 things for PR pros to know on Wednesday morning. From PR Week.
11 of the best PR campaigns and activations of 2018 (according to you)  PRWeekEach month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look ...
Former Warner Bros Int’l Publicist Justine Gamez Huckabay Launches PR Label Intercommunicate  DeadlineEXCLUSIVE: Former Warner Bros International theatrical publicist Justine Gamez Huckabay is launching entertainment and tech PR label Intercommunicate.
Huntsworth PR firms to be hit by five per cent revenue drop  PRWeekThe communications division of Huntsworth - comprising Grayling, Red Consultancy and Citigate Dewe Rogerson - has "stabilised" in the second half of this ...
Adidas reviews PR with aim of restructuring agency model  PRWeekAdidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well ...
Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients  ForbesMany sales teams and their colleagues in the PR department are not known to collaborate and, in turn, rarely make the connection between media relations and ...
Meghan Markle's biggest PR problem still remains her beleaguered father  Independent.ieAt the best of times, it's hard to understand Thomas Markle's motivations.
PROBATE OF WILL- Beverly M Schoolmeesters 19HA-PR-18-924  Hastings Star GazetteSTATE OF MINNESOTA COUNTY OF DAKOTA DISTRICT COURT FIRST JUDICIAL DISTRICT Court File No.: 19HA-PR-18-924. In Re: Estate of. Beverly M.
Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it'  CNBC"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.
TRL GIVES KREDO CONSULTING GREEN LIGHT FOR FLAGSHIP PR CONTRACT  BCWThe Transport Research Laboratory (TRL) - a global centre for innovation in transport and mobility – has appointed Cheltenham-based Kredo Consulting as its ...
Local News, PR passes RV ordinance  Bonner County Daily BeePRIEST RIVER — A months-long conversation came to head last week as City Council members voted in approval of.
PR vote a Christmas lump of coal  Prince George CitizenThankfully, the long provincial nightmare is over. The proportional representation referendum is done and now we can all breathlessly await the results, sure to ...
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
Business West hosts PR workshop at Swindon office with Rhona Jack from the PR Catalyst  Swindon AdvertiserA WORKSHOP to make PR easy will be held at Business West's Swindon office this Thursday.
State Farm Reviews PR Duties  The Holmes ReportThe insurance giant has worked with Weber Shandwick for nearly a decade.
Colin McConnell to exit Prudential Financial after 27 years  PRWeekColin McConnell to exit Prudential Financial after 27 years. From PR Week.
Tactics That are Essential for PR to Make the Business Shine Brighter  EntrepreneurUndoubtedly, PR results, the most essential initial step is to build up a brand image. A PR procedure will enable you to compose your PR exercises and settle on ...
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
Alibaba VP Bob Christie leaves for Brunswick  PRWeekSAN FRANCISCO: Brunswick Group has named Bob Christie, former VP of international media at Alibaba Group, as a partner. Christie had worked at Alibaba ...
PR: Is there a future for Cryptocurrencies in the online casino industry?  CoingapeCryptocurrencies are the world's latest craze, with more and more individuals and businesses relying on them to conduct payments. People are even buying ...
How Facebook’s crisis PR firm triggered a PR crisis  The VergeFacebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
PR: Esports platform release increases the adoption of MobileGO (MGO) tokens  CoingapeMobileGo team which possess themselves as 'by gamers for gamers' project has released their own gaming platform to bring a new experience to the gamers ...
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
Renters reminded of responsibilities in new local authority campaign  PRWeekPrioritising paying the rent ahead of buying Christmas presents is the key message of a seasonal campaign launched by Basildon Council in a drive to reduce ...
Rachel Gilley Leaves Bite for Clarity PR  The Holmes ReportGilley is the new UK managing director at tech agency Clarity PR after 19 years at Bite Global.
Procter & Gamble takes DeVries Global off Olay, Pantene in the U.S.  PRWeekCINCINNATI: Procter & Gamble has made changes to its PR agency roster for its Olay and Pantene brands. DeVries Global is no longer working on either brand ...
Women's March Flack Sends Bizarre Email In Response To Tablet Expose  The FederalistA Women's March PR flack tried to spin Tablet Magazine's expose detailing anti-semitism and shady financial practices within the organization. He failed.
Lufthansa Selects Achtung To Lead Global PR  The Holmes ReportThe German agency, already the European lead for subsidiary airline Swiss, has landed the global brief.
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
D.E.A. Agent in Illinois Is Charged With Helping Drug Gang in Puerto Rico  The New York TimesA former police detective in Illinois joined the Drug Enforcement Administration to help a gang of drug dealers in Puerto Rico and provided the gang with ...
Real Effects Of Fake News On PR  The Holmes ReportSteering through the turbulence of the “Fake News” era is a central challenge for our industry, but with caution, courage, and creativity, we can deftly navigate ...
PR Council's Kim Sample joins The PR Week Podcast  PRWeekPR Council president Kim Sample joins the podcast to talk about her role at the organization. Plus: the PRWeek Awards shortlist, PRWeek Hall of Fame, ICF ...
Maria's far-reaching effects on Puerto Rico's watersheds and forests  EurekAlertScientists at the National Science Foundation (NSF) co-located Luquillo Critical Zone Observatory (CZO) and Long-Term Ecological Research (LTER) sites in ...
Watch: 'Shopping on ice' - Iceland installs in-store ice rink  PRWeekThe company – which has been widely praised for its main Christmas campaign highlighting the environment impact of palm oil – has refitted its Stratford store in ...
6 charged in '11 killing of US bank executive in Puerto Rico  ABC NewsFederal authorities announced Wednesday that they have solved the high-profile killing of a New Jersey banking executive slain more than seven years ago in a ...
Chicago's most-wanted drug lord in PR battle over consulate bombing  WLS-TVIn an unusual public relations campaign, the Mexican drug cartel run by Chicago's so-called public enemy number one is denying involvement in a grenade ...
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
Brad Dean Wants You To Spend Your Vacation in Puerto Rico  The Holmes ReportBrad Dean has spent much of the last year going to bat for Puerto Rico, showing people that the island is open for business despite the widely held (but ...
Bite Global MD Rachel Gilley moves to Clarity PR  PRWeekGilley (pictured) will replace Sara Collinge, who moved to consultancy Don't Cry Wolf as managing director in October. Gilley, who takes her new role at the tech ...
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria  Space.comFourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
ICCO World PR Report: Profits Expected To Rise In Every Region  The Holmes ReportSINGAPORE — The ICCO World PR Report 2018-2019, launched today, reveals agency heads in every region of the world are predicting increased profitability ...
PR: More Stamps Global Is the One Stop Shop for Crypto Travel  Bitcoin News"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
Dorado Beach, A Ritz-Carlton Reserve In Puerto Rico Is Better Than Ever  ForbesFollowing a meticulous restoration, Dorado Beach, A Ritz-Carlton Reserve is better than ever. If you haven't already done so, be sure to plan a stay as soon as ...
AI startup Uptake brings on Brunswick's John Gallagher  PRWeekCHICAGO: Artificial intelligence startup Uptake has named former Brunswick director John Gallagher as its chief communications officer. He started in the newly ...
'I'll stop pulling my hair out now': CES rolls back media list policy following complaints  PRWeek'I'll stop pulling my hair out now': CES rolls back media list policy following complaints. From PR Week.
2018's biggest public relations fails  New Zealand HeraldIt's been a drama-filled year for some of Australia and the world's biggest names, with a slew of celebrities and politicians making headlines — for all the wrong ...
O2 Award-winning journalist leaves Mail for PR firm 32West  HoldTheFrontPage.co.ukAn award-winning regional daily journalist has left the industry to join her former editor's public relations company. Ulverston-based consultancy 32West has ...
Coca-Cola Picks Frank As UK PR Agency For Diet Coke  The Holmes ReportThe agency takes over from Text100 to lead the PR brief for the diet soft drinks brand.
Jeyvier Cintron, Victor Bisbal, Clayton Laurent Get Wins in PR  BoxingScene.comJunior bantamweight Jeyvier Cintron remained unbeaten Friday night, defeating Marvin Solano by disqualification at the Cancha Ruben Zayas Montanez in ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Striving to Adopt Solar Energy in Puerto Rico | The Takeaway  WNYC StudiosA community organization in Puerto Rico called Casa Pueblo is pushing more solar energy on the island after the devastation of Hurricane Maria last year.
Hurricanes Yield "Fundamental Change" In Puerto Rico's Watershed  WSHUResearchers in Puerto Rico say hurricanes Irma and María made long-lasting and ongoing impacts to forest and coastal ecosystems. For decades, researchers ...
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunchFacebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
Puerto Rico's New Tax Break Lures Money as Expiration Date Looms  BloombergOne of the biggest breaks created by last year's tax law sits in Puerto Rico, a hurricane-ravaged island desperate for a recovery. But some residents fear tax ...
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
LETTER: Have no doubt when voting in favour of PR - Osoyoos Times  Osoyoos TimesDear Editor: Let us have no doubt about voting for proportional representation in British Columbia or anywhere else for that matter. We have seen and felt the ...
'Guide Dogs for the Bland': great PR campaigns that sadly never happened  PRWeekHave you ever had a great campaign idea that never made it off the ground for some reason? Creative PR leaders on the new Creative Mentoring Project reveal ...
Jon Creighton cannot travel to Puerto Rico for vacation, federal judge rules  Asheville Citizen-TimesASHEVILLE — Former Buncombe County assistant manager Jon Creighton cannot travel to Puerto Rico later this month for a planned vacation, a federal judge ...
A Fugitive Financier’s Charm Offensive Has P.R. Firms Proceeding With Caution  The New York TimesJho Low is accused of masterminding the disappearance of more than $2.7 billion in Malaysia. Firms representing him are being careful amid scrutiny of foreign ...
PR: Bithumb Celebrates Its Fifth Anniversary with BTC Air Drops  Bitcoin NewsThe global cryptocurrency stock exchange Bithumb is holding its third commemorative event in celebration of its fifth anniversary. The 'Super Airdrop Festival' ...
Paul Ralph “PR” Chopard – Edgewood – Mix 94.7 KMCH  kmch.comPaul Ralph “P.R.” Chopard, 66, of Edgewood, Iowa, passed away suddenly, on Monday, December 3, 2018, at his residence. He was born on June 23, 1952, ...
Weightlifter Meso Hassona Back Squats a Massive 300kg PR  BarBendCheck out 20 year old weightlifter Meso Hassona's latest massive 300kg/660 lb back squat PR.
Alexandria Ocasio-Cortez: I come from Sephardic Jews who fled to Puerto Rico  The Jerusalem Post - Israel News"So many of our destinies are tied beyond our understanding." Ocasio-Cortez said regarding her family lineage.
Chhattisgarh PR Commissioner transferred amid sting row  All India RadioIn the midst of assembly elections, Chhattisgarh government has shifted out its Commissioner Public Relations Rajesh Sukumar Toppo - two days after ...
Congress moves to ban cockfighting in Puerto Rico, Virgin Islands  St. Paul Pioneer PressBy DANICA COTO. SAN JUAN, Puerto Rico (AP) — Congress on Wednesday gave final passage to legislation that would shut down legal cockfights in U.S. ...
Public Relations Officer In PMO Dies; PM Condoles Death  NDTV NewsPublic Relations Officer (PRO) in the prime minister's office and senior journalist Jagdish Thakkar passed away on Monday.
Real Madrid and UEFA's PR play to cover up Sergio Ramos' doping controversy is a threat to fair play  FirstpostRamos is often hailed as the poster boy of winning-it-all-costs and has had a long history of bending rules, and he gets adored by his fans for it. It's hard to rule ...
Popular's Stock To Thrive As Puerto Rico Recovers  Seeking AlphaMultiple catalysts will drive growth for Popular as Puerto Rico recovers from hurricanes Irma and Maria. The stock is still valued attractively, leaving more ro.
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom  Loyola NewsThe Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...
Facebook's outgoing VP of comms defends using PR firm to dig up info on critics  CNETElliot Schrage says Definers helped Facebook "understand the backgrounds" of its critics, but denies it pushed fake news.
Richmond-based advertising and PR agency NDP lays off some employees  Richmond.comAdvertising and public relations agency NDP has laid off employees, including some in its Richmond office.
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  DeadlineFollowing years of shuttling back and forth between L.A. and Seattle, the Communications chief actually left the Jeff Bezos run home of Transparent and The ...
State School Board OKs $600K Budget for Public Relations  U.S. News & World ReportSALT LAKE CITY (AP) — The Utah State Board of Education has agreed to budget nearly $600000 for strategic communications.
New Congress, same issues for Puerto Rico | TheHill  The HillLast week, 34 members of Congress, all Democrats, signed a letter calling rethink the restructuring of Puerto Rico's debt.
Regents should turn down PR grant from Gates Foundation: Nicholas Tampio  The Journal News | LoHud.comIf New York's standards, tests, and accountability standards were high quality, then such a communication campaign would not be necessary.
Facebook's PR attack dog also targeted Apple and Qatar  Wired.co.ukThe PR firm hired by Facebook to discredit its critics with online articles also carried out campaigns against Qatar, Apple, and American environmentalists.
Parkland PR consultant calls critics “crazies” and a journalist “skanky” and smelly in video  VICEA public relations consultant from the district where the Parkland massacre occurred called critics of its policies “crazies” and roasted an unnamed “nasty, ...
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, Google  CNBCFacebook expanded its relationship with a Washington-based public relations firm last year that wrote dozens of articles critical of rivals Google and Apple and ...
Puerto Rico needs more entrepreneurs. What's being done to help them?  NBCNews.comWhile business owners in Puerto Rico have survived Hurricane Maria, the island needs to build support and incentives to foster entrepreneurship, according to ...
Holiday Travel Increases Fifteen Percent, While Puerto Rico Makes A Comeback  PRNewswireRICHMOND, Va., Dec. 12, 2018 /PRNewswire/ -- According to Allianz Global Assistance's 2018 Top Holiday Destinations Report, American travel increased 15 ...
Puerto Rico is slowly recovering  The EconomistON A BALMY evening Cocina Abierta, a restaurant in Condado, a neighbourhood on the oceanfront in Puerto Rico's capital, is fully booked, as it has been most ...
'TechBhubaneswar 2018' Ends on a High Note  PR Newswire IndiaBHUBANESWAR, India, December 12, 2018 /PRNewswire/ --. Mindfire Solutions raises the bar in the 3rd edition of the day-long conclave. The 3rd edition of ...
Yadier Molina: Returning to Puerto Rico when he was most...  The Athletic"To see what he did when Puerto Rico needed it most, how he stepped up, was just very impressive.”
Candelero All-Inclusive Makes Debut in Puerto Rico  Caribbean JournalThe first new all-inclusive to open in Puerto Rico in years has made its debut in the town of Humacao: the transformed Candelero Beach Resort.
Miss Puerto Rico Valeria Vazquez crowned as Miss Supranational 2018 on their 10th-anniversary  Times NowThe night is finally here. After a long wait, Miss Supranational 2018 has been crowned. Miss Puerto Rico, Valeria Vazquez was crowned as the 10th Miss ...
PRWeek US Awards 2019 Shortlist Revealed  PRWeekScroll down for a list of all the finalists for the 2019 PRWeek U.S. Awards. Go here for tickets and more information! Best in Arts, Entertainment, Sports, and Media
China's Seraphim to supply modules to Australia's largest smart solar farm  PR Newswire IndiaCHANGZHOU, China, Dec. 12, 2018 /PRNewswire/ -- Jiangsu Seraphim Solar System Co. Ltd. ("Seraphim"), a world-class solar product manufacturer in China, ...
What's really behind Carole Middleton's PR blitz?  Daily MailFor someone who recoils from public attention, Carole's PR drive is the most unexpected of developments. She used to be the model of discretion, writes ...
Puerto Rico is open for business with Utah, secretary says  Deseret NewsSALT LAKE CITY — Puerto Rico is ready to do more business with Utahns. That was the message Wednesday from the secretary of Puerto Rico's Department of ...
AdvanceOhio Plans to Outsource Local PD Jobs, Hires PR Firm to Run Interference  Cleveland SceneLocal newspapers like The Plain Dealer provide an incredibly valuable *service* to the community. But it's an unfortunate reality that the local newspaper business ...
UE project aims to repower Puerto Rico school with solar panels  Evansville Courier & PressEVANSVILLE, Ind. — A University of Evansville class is working to raise the money to provide solar power to a school in Puerto Rico, helping it save money it ...
Planning Commission Says City Council Should Deny Permits for Proposed Development  NBC 29 NewsDevelopers for a proposed urban farm in the Charlottesville-Albemarle area received a massive blow on Tuesday night from the Charlottesville Planning ...
LifeSci Public Relations Launches Social and Digital Media Division  GlobeNewswireIndustry Veteran Jessica Snider to Lead Division as Director.
The lame duck Congress has four opportunities to help Puerto Rico before it goes home | TheHill  The HillCongress can take legislative action before the end of the year to give Puerto Rico a shot at a better year ahead.
Frost & Sullivan Publishes Immediate Report on DNA Biomedical Solutions Ltd.  PR Newswire IndiaEntera Bio Ltd. (a subsidiary of DNA) has announced a research and development agreement with pharmaceutical giant Amgen for pre-clinical drug candidates, ...
Puerto Rico’s St. Regis Bahia Beach Resort Is Back  Caribbean JournalWhile Puerto Rico has quietly become a haven for high-end hotels in recent years, one property has remained its signature luxury resort: the St. Regis.
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Tough Times, Tough Tactics

When times are tough, it's no time to ignore those... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Do You Have A Press Package?

How do you make a friend of the media? A... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is... Read More

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area,... Read More

How Real PR Works

For some, public relations works well when their news release... Read More

6 Essentials for Doing Your Own PR: Guest Author

Today's issue of Lean Marketing Champions features tips on doing... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager,... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More