35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

RK PR Is Hiring A PR Senior Account Executive In New York, NY  FashionistaRK PR is looking for a dynamic, entrepreneurial and well-connected Senior Account Executive to join our growing company. RK PR employees are self-starters ...
'Flack' review: Pop TV dramedy pops crisis-PR bubble  CNN'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.
Motorcycle giant Yamaha appoints UK PR and social agency  PRWeekMotorcycle giant Yamaha appoints UK PR and social agency. From PR Week.
Gender Gap Still Persists in PR - Wed., Feb. 20, 2019  O'Dwyer's PR NewsWhile women now account for more than three out of four workers in the PR industry, only about 20 percent of the top leadership positions are occupied by ...
Hispanic Public Relations Association Announces National Board Leadership  PRNewswireNEW YORK, Feb. 20, 2019 /PRNewswire/ -- The Hispanic Public Relations Association (HPRA) voted to elect Andy Checo of Havas FORMULATIN, president of ...
Lawyers of Najib's ex-PR chief slam 'politically motivated' charge  Free Malaysia TodayPETALING JAYA: Lawyers representing Najib Razak's former public relations man Paul Stadlen have hit out at the government over the charge against him, ...
Former PR chief to ex-prime minister Najib Razak charged with money laundering  Channel NewsAsiaKUALA LUMPUR: A former media adviser to ex-Malaysian prime minister Najib Razak was charged on Wednesday (Feb 20) with two counts of money ...
The Independent Group will only succeed if PR is their central policy  The GuardianIf they are serious about fixing 'broken politics', they should join us in backing a fairer voting system, writes Women's Equality party co-founder Catherine Mayer.
Kate & Co wins five new PR accounts including Delta Air Lines  mUmBRELLA*Public relations agency Kate & Co has won five new clients including Delta Air Lines. The agency will also be working with department store Debenhams ...
The PR Industry's FOFO Problem: "Fear Of Finding Out"  The Holmes ReportMarketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
OverActive Media Names New Marketing and PR Vice Presidents  The Esports ObserverSplyce and Toronto Defiant parent company OverActive Media has added marketing and PR vice presidents. OverActive Media acquired Splyce in November ...
LA Auto Show Hands PR Duties To FleishmanHillard  The Holmes ReportLOS ANGELES — The Los Angeles Auto Show, one of the largest in the country, has handed its PR business to FleishmanHillard, charging the agency with ...
Extended To 10 March: 2019 Global PR Rankings And Agencies Of The Year  The Holmes ReportThe deadline for our annual Global 250 PR Agency Ranking and 2019 Agencies of the Year competitions has been extended to 10 March 2019.
Heathrow Airport begins review of consumer PR roster  PRWeekHeathrow Airport begins review of consumer PR roster. From PR Week.
16 Tips to Succeed With Organic PR Outreach  EntrepreneurRecently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
5 Secrets For Doing Your Own PR  ForbesWith more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
PR lawmakers accuse govt of discriminating against them  Himalayan TimesNepali Congress lawmaker Uma Regmi, who was elected through the proportional representation electoral system, tore the operation manual related to ...
How Poland uses foreign lobbyists to fight PR wars and influence US policy  Center for Responsive PoliticsThe far-right Polish government has used U.S. public relations and lobbying firms to improve its public image amid charges of anti-semetism from Israel.
Najib's ex-PR chief charged with money laundering  Free Malaysia TodayPETALING JAYA: A British citizen once hired by former prime minister Najib Razak for public relations work has been charged with money laundering in relation ...
Talk.Global appoints Sophie Hayes as global client lead  PRWeekTalk.Global, M&C Saatchi Group's lifestyle and consumer boutique agency, has appointed Sophie Hayes as board director, completing its leadership team.
Accounts in Transit: FleishmanHillard Drives LA Auto Show PR; Warner Communications Promotes PrimeRevenue; SourceCode Signs Pindrop, Cambridge Mobile Telematics; Brandware Floats Elco Motor Yachts - Wed., Feb. 20, 2019  O'Dwyer's PR NewsFleishmanHillard has won the Los Angeles Auto Show. The Omnicom shop will lead communication services for both the consumer-focused LA Auto Show and ...
PR Account Manager/Director – FOOD & HOSPITALITY  Pedestrian TVSweaty Betty PR is seeking an experienced publicist to join the agency with a minimum of 3 years' public relations experience working across food and ...
How To Align Your PR Campaign With Your Retail Strategy  ForbesNo one will know about your great product without the right PR campaign to spread the word.
PR drama Flack might be one of the worst TV shows ever made  British GQFlack TV show review. The Anna Paquin-starring drama set in a London celebrity PR firm is so terrible it might just be unmissable.
How To Win Journalists And Influence People - Why PR Matters  ForbesThe relationship between financial PRs and journalists is an intangible but important one. Here's how to get the most from it.
Divino Group launches content consulting division  PRWeekSAN FRANCISCO: Divino Group has launched Every Media Company, a *content* strategy and services division led by Divino cofounder Chris Knight and former ...
Vested names Christina Bertinelli as MD  PRWeekNEW YORK: Financial communications shop Vested has hired Christina Bertinelli as an MD based in New York. Bertinelli, reporting to CEO Dan Simon and ...
Omnicom PR revenue up 1.5% in Q4  PRWeekNEW YORK: Omnicom Group's public relations firms reported a 1.5% organic revenue increase in Q4 to $370.1 million. The PR agencies within Omnicom Public ...
Facebook's head of PR leaves amid ongoing crises  EngadgetFacebook is seemingly bouncing from crisis to crisis. It might not be happy, then, that the company's leading communications exec is heading for the exit. Rec...
Rogers & Cowan SVP Shannon Barr Exits, Launches Strategic Public Relations  DeadlineEXCLUSIVE: Shannon Barr has stepped down as SVP at Rogers & Cowan and has formed Strategic Public Relations. The newly formed boutique agency will ...
10 Steps to Create an Effective Digital Public Relations Presence  Business 2 CommunityResearch from an online newsroom survey, conducted this year, showed that journalists expect organizations to have an up-to-date, multimedia showcase of ...
Grayling UK makes two hires including new creative and planning chief  PRWeekGrayling UK has appointed Nathan Kemp of M&C Saatchi Public Relations to a new, enhanced role overseeing creativity, alongside a new director hire in its ...
Internationally Known THE CHOIR OF MAN Comes to The Colonial PR  Broadway WorldBerkshire Theatre Group is thrilled to present The Choir of Man as part of their inaugural North American tour at The Colonial Theatre on Thursday, March 21 at ...
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester  INSIDERA Kentucky public-relations firm was reportedly behind the statement from the high schooler at the center of a confrontation with a Native American protester at a ...
Clarins appoints new PR and digital agencies  mUmBRELLA*Cosmetic group Clarins has appointed Tailormaid Communications to handle its Australian PR and Admatic as its digital media agency.
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  GamasutraMobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer o.
Quick look at the Puerto Rico Open  PGA TOURRIO GRANDE, Puerto Rico – After a one-year hiatus, the Puerto Rico Open is back on the PGA TOUR. After Hurricane Maria caused catastrophic damage to the ...
Breakfast Briefing: Southwest Airlines apologizes for spate of cancellations  PRWeekSouthwest Airlines took the unusual step of apologizing to customers on Tuesday evening after a spike in cancellations and delays in the past week.
PGA Tour players excited to return to Puerto Rico  Golf Channel7 major champions are in the field as the PGA Tour returns to Puerto Rico for the first time since Hurricane Maria.
Ogilvy UK Hires Matt Buchanan As Head of PR & Influence  The Holmes ReportBuchanan joins from One Green Bean to take on the new role of leading Ogilvy's PR capability in London.
PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign  Bitcoin NewsCoinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...
Pop goes with public relations weasel in 'Flack'  Virginian-PilotLOS ANGELES — “Flack” is a new workplace comedy that offers a revealing look at life inside a public relations firm that will do anything for their celebrity clients ...
Is Saudi Arabia Using The Pulwama Attack To Enhance Their Public Relations?  ValueWalkDivya Gupta [CC BY-SA 3.0], via Wikimedia Commons The Pulwama attack was an incident of terror which has rocked the already tense India-Pakistan ...
Northern Hills superintendent helps school in Puerto Rico  KotatvOnly 5 months ago, Hurricane Maria, a stage 4 storm rocked Puerto Rico. It was the strongest hurricane to make landfall in 85 years. Numerous families were ...
Microsoft lampoons Office 2019 in PR pitch for Office 365  ComputerworldMicrosoft is now slamming its own software, portraying Office 2019 as a second-class software suite when pitted against its rival...Office 365.
PR: MoneyToken Is Launching Its Own Exchange - in Collaboration With Huobi Cloud  Bitcoin NewsMoneyToken, one of the leading global crypto-lending platforms offering crypto assets-backed loans, has announced the launch of their new MoneyToken ...
PR: trade.io Enables Purchase of Cryptocurrencies With USD and EUR  Bitcoin NewsMonday, February the 4th, 2019, Hong Kong, Crypto exchange trade.io has announced a partnership with payment processor Simplex, enabling clients to ...
PR: Smartrade Launches Cryptocurrency Exchange  Bitcoin NewsFixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing  Bitcoin NewsaXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...
Investors May Skip Puerto Rico Without 'Opportunity Zone' Guarantee  Bloomberg TaxPuerto Rico could lose out on investors looking to funnel money into real estate projects on the island, if a bill to lock in the new incentive goes nowhere.
PR push for white officer accused of killing armed black man  FOX 29NASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man in Tennessee is calling for legal discovery ...
Meghan McCain Snarks to Andrew McCabe: Is This a 'PR Campaign to Stop Yourself From Getting Indicted?'  NewsBustersDisgraced former deputy FBI director Andrew McCabe made the media rounds Tuesday promoting his new book, which is full of salacious claims and stopped ...
10 Of The Best Airbnbs In Carolina, Puerto Rico  HuffPost CanadaAirbnb bookings in Carolina, Puerto Rico, have increased more than 600 percent from 2018.
Video shows Norwegian cruise ship destroy dock in Puerto Rico  New York Post A Norwegian cruise ship slammed into a pier in Puerto Rico and obliterated two mooring points amid high winds on Tuesday, video shows.
Madrid launches PR campaign ahead of Catalan separatist trials  Financial Times'This is the real Spain' advert aims to combat disinformation from secessionists.
Puerto Rico officer fatally shot during undercover operation  Police NewsThe officer was shot during a drive-by outside of a local business.
HS Roundup: Mackay boys win first district title since 2015  Post RegisterAt Firth, the Mackay High School boys basketball team made 12 3-pointers en route to a 70-63 win over North Gem to claim its first 1A Division II District 5-6 title ...
Covington Catholic Student Hired PR Firm Co-Founded by Mitch McConnell's Former Aide  JezebelOn Saturday, students from Covington Catholic were widely criticized after video was posted that showed them in MAGA hats mocking and harassing Nathan ...
Alabama mens golf places 11th in Puerto Rico  Apalachicola TimesRIO GRANDE, Puerto Rico – The fifth-ranked Alabama men's golf team carded a final round score of 6-under par 282 and finished play at the 2019 Puerto Rico ...
Sean McGorty Runs PR (13:21), Hits World Standard in First Race with Bowerman TC in Boston  LetsRun.comBy Jonathan Gault February 8, 2019. BOSTON — Before the serious racing gets going at tomorrow's NYRR Millrose Games, a few members of the Bowerman ...
The Mountain Proved He's the World's Strongest Man, Again  Men's HealthHafþór Júlíus Björnsson, who plays The Mountain on 'Game of Thrones,' hit a new deadlifting PR of 472 kilograms, or 1041 pounds.
Spectrum To Offer New, Innovative Video Service 'Spectrum TV Essentials' To Spectrum Internet Customers  PRNewswireSTAMFORD, Conn., Feb. 20, 2019 /PRNewswire/ -- Charter Communications, Inc. today announced that it will launch Spectrum TV Essentials, an innovative ...
Justo brushes off Swiss probe as a 'PR move'  MalaysiakiniSwiss national Xavier Andre Justo, who is being investigated by the authorities in Zurich for economic espionage related to 1MDB, has described the probe as a ...
White House spokeswoman leaving to join PR firm | TheHill  The HillWhite House deputy press secretary Lindsay Walters will leave her role in the coming months to take a job with a public relations company, the White House ...
Power Rankings: Puerto Rico Open  PGA TOURIt's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico  FortuneLin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
Are More Publicly-Held PR Firms Likely To Buy Back Their Independence?  The Holmes ReportAgency MBOs from holding groups are rare for good reason, but that might be about to change as demand for a leaner model increases.
Leaky child-tracking smartwatch maker hits back at bad PR  The RegisterKids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR – with some rather ...
Puerto Rico & US Virgin Islands Offered Exclusive Hotline to Solix, Inc. E-rate Consulting Services  PRNewswirePARSIPPANY, N.J., Feb. 20, 2019 /PRNewswire/ -- Puerto Rico and U.S. Virgin Islands based schools, libraries and consortia seeking broadband and ...
Court decision may lead to friendlier Puerto Rico Oversight Board  Bond BuyerPuerto Rico bondholders may gain an Oversight Board more sympathetic to their interests after a federal court decision altering the method of approving board ...
Puerto Rico's St. Regis Bahia Beach Resort Makes A Comeback With A Fresh New Look  ForbesWhen we talk about tourism, we are in a position where Puerto Rico is open for business.”--José Torres, general manager, St. Regis Bahia Beach Resort.
PR firm suspends ties with Gordon Campbell pending U.K. sexual assault investigation  CHEKPublic relations firm Edelman says it's suspending its consulting arrangement with former B.C. premier and former high commissioner to the U.K. Gordon ...
Dorset company helps supply power in Puerto Rico  Bennington BannerDORSET — Grassroots Solar of Dorset, which has provided solar panels and expertise to Puerto Ricans recovering from Hurricane Maria, is extending its ...
If You're an Indie Act in Puerto Rico, This Summit Will Teach You All About the Music Business  RemezclaThis two-day conference will give you the resources you need to make it in the music industry.
Hedge Funds See Windfall From Bets on Puerto Rico After Storm  BloombergIn late 2017, while Puerto Rico was reeling from Hurricane Maria, the government's bonds went into a free fall as Wall Street speculated that much of the ...
Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids  ForbesAfter the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...
Local shelter director returns from Puerto Rico mission  Turn to 10Forever Paws Animal Shelter in Fall River is currently home to nearly a dozen kittens that were rescued from Puerto Rico in the aftermath of Hurricane Maria.
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government  TIMETo hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...
Puerto Rico solar customers score a win in fight over 'abusive' contracts  Energy News NetworkThe oversight agency affirms that consumers can turn to it to claim their rights and orders the Texas corporation to establish a protocol to disclose complete ...
The PR machine which is defaming the Vatican  MercatorNetA British publisher stands to make a motza from a book claiming that 80% of Vatican clerics are gay.
Georgia Tech Takes Lead at Puerto Rico Classic  Georgia Tech Official Athletic SiteRio Grande, Puerto Rico – Sophomore Noah Norton led the way with a 3-under-par 69 and is tied for first place individually, while No. 4 Georgia Tech paced the ...
China's 'ham-handed' PR moves hurt its global image  Nikkei Asian ReviewTAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...
Cruise ship crashes into pier in Puerto Rico  Sky NewsNorwegian Cruise Line says the crash was caused by prevailing winds, which drove the ship into two mooring points.
HUD acknowledges recent shutdown slowed pace of recovery aid to Puerto Rico | TheHill  The HillThe Department of Housing and Urban Development (HUD) acknowledged in a letter to Sen.
Puerto Rico wins court approval for sales tax-backed debt restructuring  CNBCA U.S. federal judge on Monday approved a plan to restructure $17 billion of debt from Puerto Rico's Sales Tax Financing Corporation, known as COFINA, ...
The public relations war over freshwater has re-started  Stuff.co.nzOPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...
UPDATE: Payless ShoeSource closing all stores in U.S., Puerto Rico  WXOW.comPaylesss ShoeSource is shuttering all of its remaining stores in the U.S. and Puerto Rico, joining a list of iconic names like Toys R Us and Bon-Ton that have ...
Roxy Jacenko PR event turns ugly at The Ivy: Paying guest Anthony Hess’ fresh claims revealed  Daily TelegraphA war of words erupted between Roxy Jacenko and one of her clients on Monday night with both pointing the finger at each other.
"The website looks like a GSCE project": PR pros take on launch of The Independent Group  PRWeekPR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
Hedge Funds Bask in Puerto Rico Bond Deal  The Wall Street JournalA small group of hedge funds are being rewarded for backing an $18 billion restructuring of Puerto Rico's sales-tax debt that saddled other investors with losses.
Jussie Smollett Hires Harvey Weinstein's PR Firm, Gives Tearful First Interview Following Alleged Attack  The Daily Wire"Empire" star Jussie Smollett, who claims to have been the victim of a brutal hate crime that took place several weeks ago in Chicago, has hired a public ...
Study: Puerto Rico received slower, less "generous" federal disaster aid than Texas, Florida  CBS NewsThe federal government's response to hurricanes Harvey and Irma on the mainland was faster and more "generous" — in terms of resources and funds — than ...
Bukalapak in PR Disaster After CEO's 'New President' Tweet  Jakarta GlobeJakarta. Bukalapak, one of Indonesia's four unicorn startups, is facing a public relations disaster after its founder and chief executive, Achmad Zaky, expressed ...
St. Croix Track And Field Club Athletes Win Gold In Puerto Rico Competition -  VI ConsortiumST. CROIX — Athletes of the St. Croix Track and Field Club won gold medals during the Asociación de Atletismo Juvenil e Infantil de Puerto Rico (AAJI) ...
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