35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Indian Railways to Hire Private PR Professionals in Each Zone for Publicity  News18According to the guidelines, a team of 17 trained professionals, including a team leader, a social media manager, *content* analysts, *content* writers, video editors ...
Agency Pros Offer 11 Essential Rules For Preventing A PR Crisis  ForbesMembers of Forbes Agency Council share strategies businesses can implement to prevent public relations crises.
5 Highly Effective, Time-Saving Ways For Founders To Get Free PR  EntrepreneurFor many startups, the founder is the most effective PR person on board. Due to a deep knowledge of, and keen enthusiasm for, the business, this is the person ...
Preview: The PR World At Cannes 2019  The Holmes ReportAs PR celebrates 11 years of Cannes Lions, the Festival will feature plenty of main stage and fringe events from agencies, including Holmes Report panels and ...
Private agencies to handle PR work for Railways  The HinduIn a major shift, the Railway Ministry has decided to hand over core public relations activities to private agencies with more focus on social media, particularly ...
Remedy PR And SPY Win Gold In Bulldog PR Awards  Shop-Eat-Surf.comRemedy Public Relations, one of the leading PR firms in the active-outdoor lifestyle space, has won the prestigious Gold Medal in the Bulldog PR Awards ...
Dominican Republic hires 'crisis management' amid PR nightmares  New York Post Dominican Republic authorities are working with "crisis management" specialists over a double-whammy of a public relations nightmare -- the mysterious deaths ...
NMD PR Launches Consultancy Arm With Focus On Fintech & Technology  B&TNMD PR, founded by pR specialist and former journalist Nancy McDonald, has announced its consulting arm specialising in fintech, technology and disruptor ...
P&G Moves US Home Care PR Duties To M Booth Citizen Relations, which was AOR for  The Holmes ReportCINCINNATI — P&G is moving its US home care business — most recently handled by Citizen Relations — to M Booth, which has been named the CPG giant's ...
Pining PR industry holds out hope (again) for Cannes Lions glory  PRWeekPR pros are once again holding out hope that the industry will finally earn its share of hardware at next week's Cannes Lions International Festival of Creativity, ...
PR Account Director to PR Senior Account Director  Pedestrian TVAre you ready to take your career to the next level? Do you love all things food, drinks, entertainment and lifestyle? Do you also love appealing to your ...
CommunicationsMatch Partners With Hispanic PR Association To Boost Members' Visibility  The Holmes ReportNEW YORK — Furthering its push for diversifying the industry, CommunicationsMatch has partnered with the Hispanic Public Relations Association, making ...
5 PR Tricks Most Freelancers And Small Business Owners Don't Know About  ForbesWhen it comes to selling your product or *service*, you need to find a way to reach your audience. You can do this by spending loads of money on adverts or you ...
YouTube is hiring someone to 'develop empathy' with creators  PRWeekSAN BRUNO, CA: As YouTube prepares to more aggressively tackle hate speech, the platform is planning to hire a head of creator policy marketing and ...
Fighting against PR spin machines | News, Sports, Jobs  Parkersburg NewsMaybe it has always been this way, and communication is just so much faster these days that I am more aware of it than I used to be. Maybe I was naive and had ...
No plans, no budget: 'Trump Heights' inauguration slammed as a PR stunt  The Times of IsraelOpposition MK notes that there's 'no binding decision to implement' pledge to name Golan town after US president.
Railways To Hire Public Relations Experts, Woo Social Media Influencers  The Arunachal TimesNEW DELHI, Jun 16 (PTI): A team of private public relations professionals will soon drive the railways' publicity campaign both at the Union ministry in the ...
Infographic: Top social media trends, by the numbers - PR Daily  PR DailySocial media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits.
Wizspk Communication bags PR & Social Media mandate for ‘Bottles for Change’  Exchange4Media'Bottles for Change' is an initiative by Bisleri International.
PR Awards Asia winners for 2019 revealed | Awards  Campaign IndiaWeber Shandwick Asia-Pacific was crowned APAC PR Consultancy of the Year and an Era Ogilvy campaign for Lee Chang Yung Chemical won the Campaign ...
Health experts criticise tobacco-industry-funded foundation over PR spend  PRWeekThe Foundation for a Smoke-Free World, funded by Philip Morris International (PMI), is under fire by experts for spending significantly more on communications ...
"An Element Of Panic": PR Industry Responds To Bayer/FleishmanHillard  The Holmes ReportLONDON — Senior PR industry figures have questioned Bayer's handling of its stakeholder mapping crisis, focusing their concern on the high-profile ...
New executive of Public Relations and Allied Services Association of Rajasthan constituted  Business StandardThe new executive body of the Public Relations and Allied Services Association of Rajasthan (PRASAR) of the Department of Information and Public Relation ...
Breakfast Briefing: 5 things for PR pros to know Friday morning  PRWeekChanging social media shield laws; Turkey charges journalists for fake news; 20 candidates at debate; Farrow says media lied; K-Y's "The Pleasure Is Mine" ...
Money News: Advice on unofficial PR work in the Balearics  Cranfield and Marston Vale ChronicleBorder Force is advising young Brits travelling to the Balearic Islands to ensure they have official contracts before undertaking PR work for bars and clubs.
German food minister slammed over Nestlé 'PR' video  The GuardianGermany's minister for food and agriculture has been accused of allowing her office's social media channels to be used as a springboard for a “PR event” for ...
Former Edelman exec David Brain joins The PR Week podcast.  PRWeekFormer Edelman exec David Brain joins The PR Week podcast.
Boris and Trump show us the PR tactics that work  Irish ExaminerIf the public want a sustainable future, we need to return to deriving our entertainment from concerts, soccer matches, and get-togethers, not from loud-mouthed ...
Wizspk Communication awarded PR mandate for SHEIN India  Exchange4MediaWizspk Communication will manage SHEIN India's overall communication repertoire.
'Deepfake' video of Facebook CEO raises red flags for PR, news outlets - PR Daily  PR DailyFacebook is moving cautiously when it comes to removing fake videos—a new wrinkle that threatens to worsen the brand's reputation for authenticity and ...
Isn’t it Time to Regulate the Public Relations Industry?  AdAge IndiaThis is a new age when seemingly innocent editorial can be bought, when advertising can actually masquerade as PR and communication campaigns can be ...
Golin wins regional PR mandate for Porsche  Mumbrella AsiaGolin has won the regional public relations mandate for Porsche Asia-Pacific across 13 markets including Brunei, Cambodia, French Polynesia, Indonesia, ...
Amazon's Prime Day is reportedly July 15, according to leaked PR email  CNETIt's always one of Amazon's biggest days of the year for sales and discounts.
Sock's Zurich sets new pole vault PR | News, Sports, Jobs  Williamsport Sun-GazetteAt the New Balance Outdoor Nationals on Saturday, Loyalsock's Hailey Zurich set a new PR by clearing 13 feet, 0 1/4 inches in the pole vault. It was goo.
Puerto Rico Board Unveils $35 Billion Bankruptcy-Exit Framework  Wall Street JournalPuerto Rico's financial supervisors struck a deal with creditors owed $3 billion that sets out a path for restructuring $35 billion in debt obligations and scaling ...
PR agency W Asia expands to KL, hires Kiranjeet Kaur to lead ops  Marketing InteractiveFormed as a result of increasing clients needs in Malaysia, W in KL will be led by Kiranjeet Kaur, former national PR manager at Hilton KL.
From chemistry sessions to bloated shortlists, PR chiefs list the good, bad and downright ugly of pitching  PRWeekChemistry sessions are universally popular, but there are a litany of pitching sins keeping agency leaders up at night. Today, PRWeek's latest analysis of ...
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekBreakfast Briefing: 5 things for PR pros to know on Thursday morning. From PR Week.
Love Island: Maura's flirtation with fame won't last but it's worth €1m - PR expert  Independent.ieOne of Britain's top PR experts says Maura Higgins, the Irish girl who has been a hurricane of sexuality and chaos in this year's Love Island house, could be in ...
Six agencies form multicultural, LGBTQ network  PRWeekNEW YORK: Six independent PR shops are forming an agency network called The Change Agencies that will focus on the black, Asian-American, Hispanic and ...
Photos: PRWeek Hall of Femme 2019  PRWeekPRWeek celebrated inspiring female PR professionals at its fourth annual Hall of Femme on Wednesday, June 5 in New York City. The half-day event also ...
Amaravati: New I& PR Commissioner takes charge  The Hans IndiaTumma Vijay Kumar Redy, IIS, I&PR Commissioner called on Chief Minister Y S Jagan Mohan Reddy at latter's residence at Tadepalli on Tuesday.
PR: Sparrow Makes Trading Options Simple and Secure  Bitcoin NewsSINGAPORE, 10 June 2019 – Sparrow, the Singapore-based options trading platform has launched its revolutionary platform which empowers institutions and ...
Miss Puerto Rico winner grew up in Florida and doesn’t speak fluent Spanish. She says she represents a ‘new ge  Orlando SentinelMadison Anderson Berríos was crowned Miss Puerto Rico on Thursday night, but she's different than any of the other past champions in the Miss ...
UST Global appoints Tinu Cherian Abraham as Group Manager, PR & Media Relations  Exchange4MediaIn his second stint with UST Global, Abraham will lead PR for the company in India and globally.
How Boeing and Facebook could have avoided PR nightmares  Yahoo FinanceCrisis management expert outlines how the right leadership skills could have helped Boeing, Facebook and Google deal with emergencies.
Waitrose’s package-free shopping is a PR move that will change little  The GuardianLike trials selling misshapen veg and pushes on sustainable fish, it is just another fashionable supermarket spasm, says journalist Tony Naylor.
Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment  Discover MagazineNASA's bold choices to open the Apollo Program to the world made the Moon landing humanity's first truly viral event.
Mnuchin Delayed Tubman Bill So Trump Wouldn't Cancel It And Create PR Mess  TPMTreasury Secretary Steve Mnuchin delayed and possibly permanently derailed the process of putting Harriet Tubman on the $20 bill so President Donald Trump ...
Atlas Air hits back in pilot contract dispute as PR battle heats up  Air Cargo NewsAtlas Air Worldwide is claiming victory in the latest development in its dispute with pilots over a new collective bargaining agreement (CBA), while it.
US being cast as 'disgraceful' villains over Thailand thrashing is PR gold for the Women's World Cup  CNNEvery good story needs a good villain, and the Women's World Cup in France may just have discovered its very own in the shape of the US Women's National ...
Leo Burnett MEA wins creative contract for Middle East sustainability pioneer  PRWeekLeo Burnett MEA wins creative contract for Middle East sustainability pioneer. From PR Week.
Adfactors PR bags PR and communications mandate for Mercedes-Benz India  Exchange4MediaMercedes-Benz India Pvt. Ltd. has given its public relations and communications mandate to Adfactors PR, as per media reports. The mandate entails strategic ...
Have CMOs become too much like chief communications officers?  PRWeekWhen WPP chief executive Mark Read warned that "a lot of" chief marketing officers are taking on duties more akin to that of a chief communications officer, ...
New York Times: Music group’s PR staff fooled the media  The Washington PostOn June 1, 2008, a fire broke out on the back lot of Universal Studios Hollywood, destroying film iconography, including a set from “Back to the Future" and a ...
Another Shocker in NBA Finals: Head of award-winning Warriors PR team a lifelong WSU fan  Wichita EagleRegardless of which team wins the NBA Finals, there will be some Wichita State representation for either the Toronto Raptors or Golden State Warriors. Shocker ...
Sushma Swaraj’s dig over fake appointment & Owaisi’s ‘PR kiya toh darna’ jibe at BJP  ThePrintNew Delhi: Former external affairs minister Sushma Swaraj met Vice-President Venkaiah Naidu — which led many on Twitter to conclude that she has been ...
Newsroom First the court action, next the PR blitz Oranga Tamariki failed in court action to  NewsroomOranga Tamariki failed in court action to alter a Newsroom video story on its controversial baby uplift in Hawkes Bay - now it is moving to a public relations ...
Three held for vandalising BJP public relations office  Pune MirrorBibwewadi police have arrested two persons and a juvenile for allegedly vandalising public relations office of the Bharatiya Janata Party (BJP) late on Friday ...
Guidelines on the Interpretation of Puerto Rico’s Employment Legislation, Chapters 4, 5 and 7  JD SupraAs we have previously discussed, the Puerto Rico Department of Labor (PR DOL) recently published the first edition of its Guidelines on the Interpretation of ...
Comment: Apple’s $1000 monitor stand is a massive (and unnecessary) PR fail  9to5MacApple didn't just announce a $5000 monitor during WWDC: it also announced an optional $1000 monitor stand to go with it. There wasn't too much reaction ...
PR: TRCE - Crypto Exchange Set To Launch In Q4 2019  Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...
PR: dClinic Partners With Indonesian Hospital BP Batam  Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...
Brandon Fischer Knocks Another Second off PR, Goes 59.86 at Clovis PSS  SwimSwamAt the Clovis PSS, Brandon Fischer followed up his 1:01 lifetime best in prelims with a 59.8 victory tonight that moves him to 3rd among USA men this season.
Puerto Rico College Republicans Are Raising Money For A Trump Statue  The Daily CallerThe College Republican Federation of Puerto Rico are raising funds for a President Trump Statue which would be placed in front of the Capitol building in San ...
Liverpool expose shameless Mike Ashley PR manipulation of Newcastle United Fans  The MagLiverpool have frozen season ticket prices for the fourth successive year in a row. This is Liverpool who have just won the Champions League this month.
Racepoint Global's co-COOs exit  PRWeekBOSTON: Racepoint Global co-COOs Karen Lew Bouchard and Peter Shanley have left the firm. Racepoint Global CEO Larry Weber told PRWeek that their last ...
Puerto Rico Festival goes on despite past issues, includes new elements  WGN TV ChicagoCHICAGO — Despite the rain, thousands of people lined the streets of Humboldt Park on Saturday for the annual Puerto Rico Festival. After years of ...
Andrew McCaskill exits Nielsen  PRWeekNEW YORK: Nielsen's SVP of global communications and multicultural marketing Andrew McCaskill has left the company. McCaskill stopped working at the ...
Lin-Manuel Miranda Showcases the Best of Puerto Rico in New Web Series  Travel+LeisureLin-Manuel Miranda has long been a champion of Puerto Rico and with his new venture, and eight-episode web series, he's highlighting the best of his.
MAU's Brunache sets PR, finishes 9th at nationals  Bennington BannerGREENSBORO, N.C. — Mount Anthony freshman Isaiah Brunache set a personal best in shot put at the New Balance Outdoor Nationals track meet on Thursday ...
Nissan North America shakes up corporate comms leadership  PRWeekNASHVILLE, TN: Nissan Motor has named Travis Parman as its North America corporate communications leader after predecessor Kristina Adamski left for a ...
The New York Times did some free PR for Google  The OutlineThe Times should know better than to credulously write an entire story around one study funded by its own industry — but they did so anyway.
Who will replace Sarah Sanders?  PRWeekLet the guessing game of who might fill Sarah Huckabee Sanders' shoes as White House press secretary commence. Sanders announced on Thursday that she ...
Guánica Lighthouse Ruins – Guánica, Puerto Rico  Atlas ObscuraDiscover Guánica Lighthouse Ruins in Guánica, Puerto Rico: Invading U.S. troops were first seen from this now-abandoned tower, leading to the ...
Puerto Rico was about to pass a ‘religious freedom’ law but Ricky Martin stepped in & shut it down.  LGBTQ NationRicardo Rosselló, the Governor of Puerto Rico, pushed for a “Religious freedom” bill for the Commonwealth, and it seemed destined to pass. The bill, which ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in strategies for achieving goals, micro-influencers, stories that humanize your brand, and more. By PR Daily Staff June 14 ...
Unilever takes stake in influencer marketing platform CreatorIQ  PRWeekUnilever Ventures, the venture capital and private equity arm of Unilever, has invested in influencer marketing platform CreatorIQ. Together with growth-equity ...
Sarah Sanders out as White House press secretary  PRWeekSarah Huckabee Sanders is planning to step down as White House press secretary at the end of this month, President Donald Trump tweeted on Thursday.
Lime understands your scooter hatred  PRWeekDo you ride your Lime electric scooter around town with absolutely no concern for your fellow humans? If you do, and you live in Paris, prepare to be shamed.
China PR vs. Spain: Odds, Live Stream, TV Info for Women's World Cup 2019  Bleacher ReportIt's winner takes all when Spain and China go head-to-head on Monday at the FIFA Women's World Cup, with the victor guaranteed a place in the knockout ...
Video: Jeff Kendall-Weed Discovers the Riding Community in Puerto Rico in Episode 3 of Local Loam  Pinkbike.comYour browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video.
Rivian's used batteries will help support energy independence in Puerto Rico  CNETIts first project is in Puerto Rico, but this solution could work well anywhere.
Hong Kong police begin to clear streets of pr...  Taiwan NewsHONG KONG (AP) — Hong Kong police and protesters are facing off Monday morning as authorities try to clear the streets of a few hundred people who stayed ...
2019 NCAA Men's Distance Prelims: Bryce Hoppel Gets a PR, a Terrific 1500 Final Is Set, & the Heat Claims Some Victims in the Steeple  LetsRun.comBy LetsRun.com. June 5, 2019. AUSTIN, Tex. — The men's distance prelims are in the books at the 2019 NCAA Outdoor Track & Field championships. A steamy ...
Post Register All-Area tennis team  Post Registern Ben Sayre/Braxton Bird, Blackfoot boys doubles. n Whitney Black/Rachel Harris, Idaho Falls girls doubles. n Maunayia Harringfeld/Nate Clements, Bonneville ...
Puerto Rico passes ‘religious freedom’ bill in House of Representatives  PinkNewsPuerto Rico's House of Representatives has passed a 'religious freedom' bill, which human rights activists say will allow LGBT+ discrimination. The bill states ...
'Better at PR than Eriksen', 'Good as gone' – These Tottenham fans all felt the same regarding stars comments regarding his future  VitalfootballToby Alderweireld's future has been a hot talking point at Tottenham Hotspur for a while now. Will he leave the club this summer with the £25million release ...
Ricky Martin Helps Kill “Religious Freedom” Bill in Puerto Rico  NewNowNextThe power that he has! The intelligence that he has! The influence that he has! Puerto Rico Governor Ricardo Rosselló instructed legislators to axe an ...
Do-it-yourself public relations in Wilton  The Wilton BulletinHow do small business owners build relationships with journalists to share their stories with the world? Answer: Do-It-yourself public relations. PR specialist Tom ...
Puerto Rico 2020 primary: Gov. Ricardo Rosselló looks to move up date of Democratic contest  CBS NewsGov. Ricardo Rosselló told CBS News the island will become "ground zero" for Democratic candidates to discuss issues like income inequality and climate ...
Affordable Housing to be Transformed in Puerto Rico  News 13BREVARD COUNTY, Fla. — Financial experts are predicting an avalanche of foreclosures in Puerto Rico this year as a result of the devastation caused by ...
Race-By-Race Brooks PR Breakdowns And Picks  MileSplitBrooks PR is on the calendar this weekend in Seattle, Washington. Here are our predictions and picks.
How to unlock the full potential of LinkedIn for clients - PR Daily  PR DailyBy Mike Adorno June 5, 2019. SHARE. Using your client's LinkedIn page to push thought leadership and industry news is an effective strategy to help spread ...
Puerto Rico Pension Deal Scales Back on Planned Cuts to Retiree Benefits  The Wall Street JournalPuerto Rico's federal overseers have agreed to roll back some planned pension cuts under a proposed settlement with retirees, a key step toward wrapping up ...
Woman is first to play in PR men's league  MLB.comBaseball history was going to be made, so one thousand fans piled into Utuado's Estadio Ramon Cabanas, the modest stadium in the central part of Puerto Rico ...
Monica Puig Is Still Fighting For Puerto Rico, Two Years After Hurricane María  BustleTennis player Monica Puig rose to international stardom when she became the first athlete — of any sport, and any gender — to win the gold medal for Puerto ...
Lavazza Hands UK Public Relations Account To BCW  The Holmes ReportLONDON — Italian family-owned premium coffee brand Lavazza has handed its UK consumer and trade PR brief to BCW, after a competitive pitch earlier this ...
Puerto Rico Seeks to Move Island's Presidential Primary to March  BloombergPuerto Rico lawmakers are seeking to move up the island's Democratic presidential primary to March to inject issues affecting the bankrupt island into the race.
Madchatter Brand Solutions wins PR mandate for POKKT  Exchange4MediaLaunched in 2013, POKKT Mobile Ads is a smartphone advertising platform for mobile games that are integrated with over 1000 best-selling games and app ...
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Effective Media Relations Tips- What To Do After The Media Interviews You!

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Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

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Promote Your Products With A Press Release

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Is The Traditional Press Review Still A Business Tool Of The Future?

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Foolproof Publicity for Marketing-Minded Financial Planners

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Do You Really Need PR?

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Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

Do You Have an Exclusive Market Segment?

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Something New For Managers?

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Public Relations Success Starts Here

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The Ultimate PR Scam

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Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

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Using the Media - Five Reasons Why

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Asian Media Relations: Increase Your Profile and Image in China

China's media is booming creating opportunities for marketing-savvy businesses. But... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Ten Media Crisis Tips

No comment. These are probably the two most damaging words... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More