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35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Publicity: Financial Planners That Get It Follow One Rule
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How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
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33 Reasons To Do A News Release
News releases are not the best way to get major... Read More
Publicity: Three Tips on Writing a Press Release
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations... Read More
Auto Detailing Public Relations; United Way Withholding
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What People Believe Can Bring You Success
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Underestimating the Power of In-House PR
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Write Press Releases That Dazzle
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How to Form a Relationship with a Newspaper
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PR: The Wildcard Marketing Strategy
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Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
Media Relations: How to Get Your Letter to the Editor Published
You may remember Forrest Gump's Vietnam pal ? the one... Read More
Why News Releases Fail
Sorry about my otaku with this issue (otaku = more... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now.... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
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Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising;... Read More
Speak Up
Another way to really become known in your area is... Read More
Ten Media Crisis Tips
No comment. These are probably the two most damaging words... Read More
Starting A Publicity Program
Successful buisnesses know that media attention reaches consumers better than... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
Media Training: How to Tell a More Interesting Story
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Why PR is a Vital Force
Because it can alter individual perception and lead to changed... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Passion with Purpose - The Winning Combination
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
The 7 Deadly Sins of Press Releases
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GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations... Read More
Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
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