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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

POWER Vs PR : The Choice is ours Daily ExcelsiorAmit Sharma Today, a very interesting thing is here to talk about. We live in a world, where there is a very thin line of difference between the two.

How to Make PR Work For You EntrepreneurHere are the decisive factors you won't learn in an online marketing course.

How Blockchain Principle Can Boost PR Outcomes EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...

How to Career Jump from Journalism to Public Relations PR News - For Smart CommunicatorsJournalism remains one of the most volatile careers due to industry mergers, political attacks, and the gutting of resources to maximize profits. Earlier this month ...

4 Ways Visuals Can Make Your PR Pitch a Success EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...

4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...

How Today's Leading Biotech PR Teams are Turning Innovation into Headlines Business WireToday's biotech firms are creating some of the most complex and interesting news in the market. Promoting that news, however, comes with a series of unique ...

Equinox launches awful PR campaign to try to stop LGBTQ boycott LGBTQ NationIn an attempt to stem the outrage over ties to Donald Trump's re-election campaign, the luxury gym Equinox has launched a misguided public relations ...

'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...

How failing the Leaving Cert twice helped me establish a global PR company Fora.ieTHIS WEEK MANY students will have received the seemingly devastating news that they won't be going to college or enrolling in their selected courses this ...

Malaysia can revoke Naik's PR status: Mahathir Mohamad ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...

Flack on Friday: Home Office chicken shop campaign roasted, PR definition, putting the boot into generic creative PRWeekIn Flack this week: has Flack found another PR campaign copycat, or are more great minds thinking alike? Plus PR explained for school kids, and comms pros ...

Zipcar seeks agency for PR support PRWeekBOSTON: Car-sharing company Zipcar is searching for a new PR agency and expects to announce a winner soon. The company issued an RFP earlier this ...

Newsroom Garner's strange outburst fitted PR strategy MediaWorks has been lobbying the Government to turn TVNZ NewsroomMediaWorks has been lobbying the Government to turn TVNZ 1 into a non-commercial channel to help stem its own financial bleeding. Frustrated, and getting ...

Grey Cell Public Relations wins PR mandate for Kapture CRM Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.

Zebra Technologies Taps Zeno & Archetype For Global PR Support The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.

Communications and PR Internship in South Holland, The Hague IamExpat in the NetherlandsEastwards is hiring a Communications and PR Internship in South Holland, The Hague. Are you an expat looking for jobs in English? Apply now!

Here's Why PR Isn't Working For You ForbesIn over a decade of leading digital PR for clients with Zen Media, I've made a staggering discovery that's quite revealing. Clients either end their engagement ...

A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...

Getting more specific with your PR measurement - PR Daily PR DailyBy Ted Kitterman · @tedkitkat. July 30, 2019. SHARE. AddThis Sharing Buttons. Share to LinkedIn LinkedInShare to Twitter TwitterShare to Facebook ...

A slew of PR pros share what they do for a living - PR Daily PR DailyIf you ask 10 PR professionals what they do for a living, you'll probably get 10 different answers. For example, the 2019 JOTW Communications Survey asked ...

PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...

Amazon’s Creepy Twitter PR Army is Growing VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.

Total Fitness appoints Manchester PR agency to grow brand positioning PRWeekManchester-based PR Agency One has been appointed by Total Fitness to help the brand strengthen its position in the mid-market health club sector. News.

Discover Financial Services sticks with Golin for PR support PRWeekRIVERWOODS, IL: Discover Financial Services is sticking with Golin for PR support. Discover, which put its PR account up for review in May, said in a document ...

Porter Novelli offers young women a taste of PR PRWeekPR firm Porter Novelli has partnered up with girl-focused charity BelEve UK to offer young women a taste of agency life by working together on a new campaign.

PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.

Influence 100: PR Budgets Show Upward Tick After Years Of Decline The Holmes ReportNEW YORK — New research into the Influence 100, the Holmes Report's annual list of the world's most powerful in-house communicators, reveals that PR ...

THE HOURS IS SEEKING A PART-TIME PR INTERN IN NEW YORK, NY FashionistaThe Hours is seeking an intern for Fall 2019 for 2 days a week. School credit and daily stipend for meals included.

Frank Named As The Book People's PR & Social Agency The Holmes ReportLONDON — UK bookseller The Book People, which aims to give all children access to books, has appointed Frank as its PR, social and influencer lead to grow ...

Survey: PR agencies are charging clients more for CEO time PRWeekNEW YORK: The hourly rate PR agency CEOs charge clients grew nearly 10% last year, compared to 2017, according to a survey of rates by M&A consulting ...

IN.FOM Wins Grab PR Duties As It Plots Post-Microsoft Future The Holmes ReportSINGAPORE — Southeast Asian ride-hailing unicorn Grab has handed its PR duties for Singapore and Asia-Pacific to IN.FOM, the Holmes Report can reveal.

Public Relations Assistant job, Johannesburg, Alberton, Meyersdal Bizcommunity.comSALT PR is a PR and communications company with a number of clients in fashion, retail and beauty.

Ava DuVernay on Moving From PR to Filmmaking, Directing ‘When They See Us’ VarietyAva DuVernay talks to Variety about her start in PR, her transition into directing and her latest project, Netflix's "When They See Us."

How PR chiefs view the role of influencers in their comms strategies The DrumInfluencer marketing has had a turbulent few years. After repeated instances of scandals and questions around ROI, brands are questioning whether they should ...

Scottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster' PRWeekScottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'. From PR Week.

Adrift Communications wins PR mandate of VMate Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...

PR Lessons in Mergers From the CBS-Viacom Deal PR News - For Smart CommunicatorsIn a move to compete with entertainment streaming trends, CBS and Viacom mended their 2006 separation with a merger Tuesday (Aug. 13, 2019).

German PR group clears FleishmanHillard in Monsanto lists case PRWeekNEW YORK: The top FleishmanHillard executive in Germany said he is "pleased" a PR professional body in the country cleared the agency of wrongdoing in ...

Public Relations Manager - Amazing BondiBoost Brand! Pedestrian TVGreat team culture in the heart of vibrant Double Bay; Influential brand with a strong cult following; Growing brand, passionate team, exciting future.

'A male-dominated world' - PR mogul on Dubai's gender balance PRWeekBriar Prestidge, founder of an eponymous Dubai-based PR firm, gives her view on a new report revealing that hardly any investment in new start-ups in MENA ...

PR maven blazed trail for women in maritime FreightWavesBarbara Spector Yeninas had the moxie to launch a business serving the male-dominated maritime industry 45 years ago. That determination has kept her ...

Media Mantra bags RRB Energy’s PR mandate Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.

Shop Black: A Power PR Player Launches Adorable Mommy & Me Gear EssenceBlack creators are setting the trends, moving the needle and informing where the worlds of fashion, beauty, and lifestyle are headed. In our series, Shop Black, ...

Campaign launches global PR Awards in India | PR Campaign IndiaInaugural edition of the awards to be held in Mumbai in October 2019.

PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...

Agency 'thrives' after ditching social media and influencers to focus on traditional PR PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...

Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising The New York TimesSAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...

Registry operator for .PR domain celebrates 30th anniversary Caribbean BusinessThe *service* is 'almost as old as the internet itself,' says CEO of Gauss Research Lab's tech partner, Afilias. SAN JUAN – Gauss Research Laboratory Inc., the ...

VOA Persian Has Turned Into a “Mouthpiece of Trump” The InterceptJournalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.

List Leaders: ICF Next tops Public Relations Firms List Minneapolis / St. Paul Business JournalThere's a new company at the top of The List of largest public relations firms in the Twin Cities metro area. ICF Next displaced Carmichael Lynch Relate as the ...

5 Benefits of Digital PR Which Aren’t Links Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?

Puerto Rico’s Next Political Crisis: Who Succeeds the Governor The New York TimesWith the imminent exit of Ricardo Rosselló as Puerto Rico's governor, uncertainty remains over who will take over as the island's chief executive.

Puerto Rico, with 3 governors in a week, considers a 4th The Associated PressSAN JUAN, Puerto Rico (AP) — A day after Puerto Rico got its third governor in less than a week following angry street protests, top officials from new leader ...

As Puerto Rico governor's departure nears, chaos engulfs the line of succession ABC NewsThe clock is slowly ticking in Puerto Rico – Ricardo Rossello is supposed to step down as governor this Friday at 5 pm. The question of who will become ...

5W Public Relations Enters Three-Year Partnership with Indie Beauty Media Group PRNewswireNEW YORK, July 23, 2019 /PRNewswire/ -- For the third consecutive year, 5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., ...

Don't Cry Wolf Wins Two Femtech PR Accounts The agency is working with breast pump The Holmes ReportLONDON — Don't Cry Wolf has won two clients in the fast-growing femtech industry: breast pump and pelvic floor trainer company Elvie, and innovative period ...

How A PR Manager In Huddersfield Made It Work On £2,580 A Month BustleWelcome to How I Made It Work — Bustle UK's financial series which aims to demystify money and the process of achieving financial stability. This time, HIMIW ...

Puerto Rico: top US politicians join chorus calling for governor's resignation The GuardianSupport for Puerto Rico's governor, Ricardo Rosselló, continued to plunge on Friday, as influential members of Congress followed senior figures in his New ...

MARVEL COMICS Finds New PR Lead from DISNEY RESORTS NewsaramaAnthony Blackwood has been hired as Marvel Comics' new Communications Coordinator. Blackwood will report to David Gabriel, the company's Senior VP of ...

Podcast: The PR Battle For Hong Kong The Holmes ReportHong Kong-based Arun Sudhaman joins the Echo Chamber to discuss the unfolding conflict between political leaders and protestors in the city.

‘We Wanted National Attention’: Proud Boys Declare PR Victory After Clashing With Antifa During Portland Rally The Daily CallerMembers of the right-wing Proud Boys claimed Saturday's clash with Antifa as a public relations victory after scuffling with the far-left group in Portland, Oregon.

BAFTA puts TV awards brief out to pitch PRWeekThe British Academy of Film and Television Arts (BAFTA) is re-pitching the account for the Virgin Media British Academy Television Awards, PRWeek has ...

Local PR Association Announces Board, Celebrates Member Achievements SarasotaThe Central West Coast chapter of the Florida Public Relations Association (CWC-FPRA) recently installed its 2019-2020 board of directors and recognized ...

Who is Puerto Rico’s new governor, Wanda Vazquez? Vox.comVázquez is not a popular person, even within her own party, the pro-statehood New Progressive Party.

Rescuers search waters off Puerto Rico for men aboard boat lost at sea AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...

‘The People Can’t Take It Anymore’: Puerto Rico Erupts in a Day of Protests The New York TimesSAN JUAN, P.R. — Hundreds of thousands of people swept through the capital of Puerto Rico on Monday, shutting down a major highway and paralyzing much ...

Agentry PR is looking for NYFW Interns FashionistaAgentry PR is a full-*service* marketing communications agency. We specialize within the fashion, lifestyle and entertainment sectors across all facets of ...

Ogilvy announces global partnership to help tackle fake followers PRWeekPR agency Ogilvy UK and influencer marketing company Takumi have partnered to harness the power of influence globally while mitigating the risk of fake ...

Edelman, Public Relations Giant, Drops Client Over Border Detention Centers The New York TimesIn May, executives from the giant public relations firm Edelman went to Florida to pitch a potential client: a private prisons company with contracts from the Trump ...

Firms told of new export opportunities in Brexit PR blitz Telegraph.co.ukBusinesses will be told about new "opportunities" that will be opened up by Brexit, as part of one of the country's biggest ever public information campaigns, The ...

Adfactors PR & upGrad join hands for training 300 PR professionals in digital marketing Exchange4MediaAdfactors PR has signed a MoU with education company upGrad to train 300 of its client-servicing employees in a post-graduate certification programme on ...

Golden Tate’s P.R. strategy sidesteps cheating stigma Yahoo SportsGiants receiver Golden Tate may indeed have been telling the truth when he explained that he began taking a fertility drug, that he realized in a matter of days ...

Gov't to embark on port PR campaign Cayman 27Government is readying its public relations campaign for its multi-million dollar port project. To this end, the government has issued a Request For Proposals for ...

Collision On Hwy 59 At PR 305 SteinbachOnline.comThere was a collision this morning on Highway #59 at Provincial Road 305. It happened around 11:00 a.m.. Reporter Connor Gerbrandt says there is a ...

Breakfast Briefing: Five things for PR pros to know Friday morning PRWeekCathay Pacific CEO resigns; Hickenlooper ends presidential run; Myanmar's army sues over Facebook posts; fried chicken and knife crime; FCC fines Jimmy ...

PR: bitHolla Releases Open Exchange Kit HollaExShell Bitcoin NewsbitHolla, the company that builds customized cryptocurrency trading software is announcing the launch of its new product HollaExShell, an open exchange ...

CBP Announces Deployment of Mobile Passport Control in PR St. John SourceThe San Juan Field Office of U.S. Customs and Border Protection (CBP) announced Tuesday the upcoming implementation of Mobile Passport Control (MPC) in ...

Adfactors PR ropes in upGrad and MICA to skill employees Campaign IndiaAdfactors PR has signed a MoU with leading education company upGrad to train 300 of its client-servicing employees in a post-graduate certification program ...

How Fox News runs PR for CBP and ICE, covering up abuse of migrants Media Matters for AmericaFox News has been defending U.S. Customs and Border Protection ( “CBP” ) and Immigration and Customs Enforcement ( “ICE” ) from criticism over reports ...

Secret Russia weapon project: gamechanger or PR stunt? Yahoo NewsParis (AFP) - A deadly explosion at a Russian testing site has focused attention on President Vladimir Putin's bid to build a nuclear-powered missile that the ...

Puerto Rico had three governors in a week. Now what? USA TODAYNext month, Puerto Rico will commemorate the second anniversary of its devastating encounter with Hurricane Maria, which resulted in about 3,000 deaths, ...

Puerto Rico governor announces resignation CNNCrowds gathered to celebrate after Puerto Rico Governor Ricardo Rosselló said he will step down after more than a week of protests calling for his resignation.

McDonald's blends streetwear and spice with spoof brand 'Schnuggs' PRWeekCelebrating the release of the brand's new Spicy Chicken McNuggets, McDonalds has unveiled a spoof collaboration, aptly named "Spicy X Chicken ...

Va. man armed with knife shot by Pr. William Co. police WTOPA 54-year-old Woodbridge, Virginia, man armed with a knife was shot by two Prince William County police officers who responded to a domestic dispute ...

Just revoke Zakir Naik’s PR status and let him decide where to go, lawyer tells Putrajaya Malay MailKUALA LUMPUR, Aug 14 — Lawyer Syahredzan Johan has suggested today for Putrajaya to simply revoke fugitive televangelist Dr Zakir Naik's permanent ...

Annapolis Lobbying Shop to Open PR Practice Josh KurtzCompass Government Relations Partners, a year-old Annapolis lobbying shop, is expanding into the communications and public relations realm. The firm is ...

Three arrested in connection to alleged child abuse released on PR bonds Martinsburg JournalMARTINSBURG — On Friday morning, three individuals — who are also defendants in multiple civil lawsuits — were arrested on misdemeanor criminal charges ...

Pr. George’s police officer pleads guilty to sex solicitation Washington PostThe officer went to an ATM to get money to pay a woman for a sex act in Washington, prosecutors said.

Tristan Hallman Stole My Job as the Mayor's PR Guy D MagazineI was out of the office yesterday and away from the internet. Imagine my white-hot anger when I returned to work, checked in on FrontBurner, and learned that an ...

PR: Remco - Powerful Distributed Token Generating Platform Bitcoin Newsremittancetoken.io – Token-Generating Platform for Money Transfer currently trading on Digifinex has announced it's sponsoring blockchain Finance Lagos ...

Indian PR must train company spokespersons to avoid using cliches Quartz IndiaOften, we as public relations (PR) professionals engage in training our spokesperson(s) on how to deal with media, sensitising them about do's and don'ts and ...

Recycling fund 'a PR stunt' as council demands $3 million back Sydney Morning HeraldA tax on every tonne of trash taken to tips in Victoria has contributed $1.7 billion in the last decade to state government coffers - but with the recycling system in ...

PR: FuzeW Launches Special BCH Cold Wallet Summer Promo Bitcoin NewsFuze W announces that it will hold a promotion to offer discount coupons to Bitcoin.com readers who purchase the Fuze W as a special event for summer.

CNN’s PR Head Responds To Cuomo ‘Fredo’ Meltdown. Trump Jr. Nukes Him. The Daily WireA top CNN PR official responded to a viral video on Monday night that showed CNN's Chris Cuomo yelling at a man who called him "Fredo" by stating that the ...

After ABC7 reports on Pr. George's County Fair cancellation, officials fund it after all WJLAShortly after ABC7 reported Thursday that the Prince George's County Fair, the oldest in the state, would be canceled this year due to lack of funding, County ...

Pr. George’s police captain to be demoted after trial board finds he threatened a police chief and used his position to seek time off for his son Washington PostA Prince George's County police captain will be demoted after a trial board determined that he tried to leverage his official position for a personal matter and ...

Is Miley Cyrus and Liam Hemsworth's Split a PR Stunt? Showbiz Cheat SheetFans have some convincing arguments regarding Miley Cyrus and Liam Hemsworth's split.

Puerto Rico governor plans to stay in office, fight corruption PBS NewsHourWanda Vázquez told the Associated Press that she expects to complete former Gov. Ricardo Rosselló's term through November 2020.

PR: Folgory Launches Mobile App and Regulated Crypto Exchange Bitcoin NewsFolgory, the fully integrated app and trading exchange launches to bring a range of services to crypto users. The intellectual and logistical demands of trading ...

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