35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

VIBERT: Shift report is PR poorly done  TheChronicleHerald.caJust 18 months after it was launched with some considerable fanfare, the Nova Scotia government's action plan for an aging population — called Shift — has ...
The eight biggest PR stories of 2018  PRWeekAn undercover investigation by a female reporter for the Financial Times lifted the lid on a charity gala dinner at The Presidents Club, during which some of ...
11 PR Strategies For Putting Out A Fake News Fire  ForbesBetween around-the-clock news cycles and social media channels, It's important for every business and PR professional to have a plan in place in case of a ...
Making The Case For 'Good' PR (And Five Ways To Achieve It)  ForbesFrom customer *service* to social media, here are five ways your company or personal brand can position itself more positively to public perception.
Diffusion Focuses Felix Gray's PR - Tue., Dec. 18, 2018  O'Dwyer's PR NewsDiffusion focuses Felix Gray's PR as D-T-C eyewear brand seeks to hike awareness of dangers to exposure to blue light emitted from computer screens, ...
A timid Huawei has emerged amid its global PR storm to see what's left for it to salvage  Business InsiderAfter watching China's vision of a global digital future with Huawei at its heart get torn down piece by piece over the last few months, the tech giant's chair has ...
Bunnings snags and plastic bags: The biggest PR wins and fails of 2018  SmartCompany.com.auFrom fails to fortune, 2018 has seen its fair share of organisations dominating headlines. Here's a rundown of what made news this year.
Are you an ACE communicator? - PR Daily  PR DailyYou've probably heard of Ragan and PR Daily's 2018 ACE Awards, but do you know what constitutes an ACE communicator? For starters, an ACE is … Awe- ...
Was Karl Stefanovic's lavish Mexican wedding a bad PR move?  Daily MailToday host Karl Stefanovic was ordered by Nine's CEO Hugh Marks to 'lift his game' in September after his turbulent personal life was blamed for the show's ...
The biggest PR wins and fails of 2018  mUmBRELLA*From a cricket scandal to outrage over the placement of Bunnings' onions, 2018 certainly had some unique PR moments. Here, InsideOut PR's Nicole Reaney ...
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
Case study: Historic farewell to war dead reaches 164 countries  PRWeekMarking the centenary of the 'war to end all wars' could have been a disaster, characterised by rows and controversies with past prejudices resurrected. To say it ...
Chime-Tech Lands UK Consumer PR Mandate For China's Xiaomi  The Holmes ReportLONDON — Chime-Tech, Harvard's sister agency within Chime Group, has won the UK consumer PR brief for Chinese consumer electronics player Xiaomi after ...
These holiday gifts are so good, PR people wrote us poems about them  Star TribunePR firms were pitching gift ideas. We asked them to do so in verse. Surprisingly, they were not averse.
Truly, madly, deeply: the PR apologies (and non-apologies) of 2018  PRWeekPR gaffes, blunders and mistakes are nothing new, and neither are the resultant apologies - or lack of them. PRWeek looks back upon a 'sorry' 2018... News ...
PR: Bitcoin Fork Bithereum Launches Coin to Revolutionize Cryptocurrency Mining  Bitcoin NewsDubai, UAE. - The Bithereum (BTH) team is officially launching their peer-to-peer (P2P) fork of Bitcoin centered around “Proof of Stake”, the future of Ethereum ...
5 things for PR pros to know on Monday morning  PRWeekPacLife pulls ads from 'Tucker;' Latest fallout from Ghosn arrest; Nike backs Raheem Sterling in Kaepernick-like campaign. News ...
Report: Fact-checkers say Facebook has used them for "crisis PR"  Fast CompanyJournalists who partnered with Facebook say they've lost faith that the social network really cares about ridding itself of false news. Facebook quickly responded.
PR campaign for the PKK, this time featuring Sarah Jessica Parker  Daily SabahThe PR campaign for Selahattin Demirtaş is not something new nor unique to Sarah Jessica Parker as it was observed in the presidential and general elections ...
Public Sector Christmas: Ambulances are the service of last resort  PRWeekAs ambulance services across the country prepare for a surge in demand over the festive period, campaigns are underway to try to persuade people not to call ...
Instinctif replaces Wes Himes with new Brussels managing partner  PRWeekInstinctif Partners has appointed Brandon Mitchener as the managing partner of its Brussels office, succeeding Wes Himes, who will return to the UK to pursue a ...
How to measure your PR - PR Daily  PR DailyJust about every PR pro these days has figured out the importance of measurement in PR campaigns. But just as important is knowing what metrics to use and ...
Crown Group appoints Natasha Granath as PR and communications manager  mUmBRELLA*Residential property developer Crown Group has recruited luxury brand PR specialist and former journalist Natasha Granath to the role of PR and.
Government's 'Right to Choose' campaign counters pressure of forced marriage  PRWeekThe psychological pressure brought to bear on victims of forced marriage is the focus of a new Home Office campaign that aims to highlight the mental aspect of ...
Q&A: TVC Group's Ashleigh Lezard on the changing nature of PR and journalism  The DrumEarlier this year TVC Group appointed former journalist and sustainability communications specialist Ashleigh Lezard as account director to work on The ...
After The Disaster: Lessons From Puerto Rico's PR Playbook  Forbes"S.0.S Necesitamos Aqua/Comida" was painted on the pavement in the remote coastal town of Punta Santiago after Hurricane Maria struck Puerto Rico on ...
BBC sports presenter to head comms at British Equestrian Federation  PRWeekThe British Equestrian Federation (BEF) has appointed Matt Williams as the head of communications to lead and develop its comms and marketing strategies.
Garmin appoints Golin as lead PR agency  PRWeekConsumer technology business Garmin has appointed Golin as their lead PR agency, following a competitive pitch run by Creativebrief, PRWeek can reveal.
PR: Postar - Public Chain Transaction Platform  Bitcoin NewsRecently, Postar, the world's first public chain eco-transaction platform,has attracted the attention at home and abroad. However, emerging in the bear market, ...
The Most Powerful Tech PR Firms of 2018  ObserverHere are our choices for 2018's top firms in tech PR (including nine agencies that also earned a slot in this year's Observer PR Power 50).
WHITTINGTON: How NASA turned Steph Curry’s Moon Landing Denial Into PR Gold  The Daily CallerWhen Golden State Warriors point guard Stephen Curry denied that the moon landing ever took place, NASA could have been forgiven if it had ignored him.
Observer’s 15 Rising Stars in the PR Industry for 2018  ObserverOnce you meet this year's crop of Rising Stars—our list of 15 young people to watch in the PR industry—you'll toss all those millennial stereotypes right out the ...
Private investment group acquires Houston PR  PRWeekHouston PR has been wholly acquired by a private investment group, which plans to help the business accelerate its next phase of growth, PRWeek can reveal.
The Most Powerful Entertainment and Media PR Firms of 2018  ObserverWith N.Y. as its center in mind, here are our choices for 2018's most notable PR firms in entertainment and media.
The Most Powerful Financial PR Firms of 2018  ObserverHere are our choices for 2018's notable PR firms in the financial space. The top six of which also made this year's Observer PR Power 50.
The 4 Most Inspiring Public Relations Campaigns of 2018  Inc.Take a cue from these three companies and a group of students when promoting and protecting your brand.
Caliber Corporate Advisers names Grace Keith as first president  PRWeekNEW YORK: Caliber Corporate Advisers has named Grace Keith to the newly created role of president. Keith is overseeing operations in New York and Austin, ...
The Most Powerful Travel and Hospitality PR Firms of 2018  ObserverHere are our selections for 2018's notable travel PR firms—the top seven also made our 2018 PR Power 50.
The Most Powerful Fashion PR Firms of 2018  ObserverHere are our choices for 2018's notable fashion PR firms (KCD also appears in this year's PR Power 50).
GOJEK in media spotlight for strikingly similar map to Grab's, PR doesn't deny claims  Marketing InteractiveThe ride hailing industry just got a tad bit juicer as netizens reported that GOJEK's beta app had similar map data characteristics and naming conventions to its ...
Kozeny to Cover ACLI's PR Needs - Tue., Dec. 18, 2018  O'Dwyer's PR NewsJill Kozeny, chief of staff to Iowa Republican Senate Chuck Grassley, will join the American Council of Life Insurers on Jan. 2 as senior VP-communications and ...
'The Tonight Show' to Broadcast in Puerto Rico With Lin-Manuel Miranda  Hollywood ReporterLin-Manuel Miranda will reprise his 'Hamilton' role for a special telecast of NBC's 'The Tonight Show Starring Jimmy Fallon' set to film in Puerto Rico to aid in ...
The Most Powerful Cannabis PR Firms of 2018  ObserverHere are our selections for the year's most notable agencies in the fast-growing cannabis PR space.
Sterlite case: Activists allege Vedanta PR had access to draft NGT judgement, company denies claim  Scroll.inThe digital signature of a draft document allegedly circulated among journalists on Saturday bore the name of a public relations executive for the mining firm.
Trump says Cohen did low-level work for him, mostly PR: Fox  ReutersU.S. President Donald Trump said he made a mistake hiring longtime personal lawyer Michael Cohen years ago and that his one-time fixer did "low-level work" ...
The Most Powerful Nonprofit and Public Affairs PR Firms of 2018  ObserverHas there ever been a more important moment for firms that represent cause, issue and nonprofit clients? In our sideways political environment, it's become ...
The Most Powerful Health Care and Pharma PR Firms of 2018  ObserverHere are our choices for 2018's notable agencies in health care and pharma PR—the top five also appear in our 2018 PR Power 50.
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
Virgin Atlantic turns to ITV for new head of global PR  PRWeekVirgin Atlantic has appointed Laura Brander as head of global PR, filling a void left by the departure of Sarah Coggins in August, PRWeek can reveal. News.
Why PR is finally getting a promotion  PRWeekWhy PR is finally getting a promotion. From PR Week.
Did The UPS Store need to delete its controversial Christmas tweets?  PRWeekThe UPS Store deleted not one, but two tweets this week. The first one was an attempt by the brand to be funny and get into the holiday spirit, but it backfired with ...
The Most Powerful Art and Design PR Firms of 2018  ObserverBelow are our selection for 2018's notable PR firms with an art and design specialty (you'll find the top three in this year's PR Power 50 as well).
Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm  CNBCFacebook's outgoing communications head Elliot Schrage admitted in an internal memo that his team asked public relations firm Definers to push negative ...
The Most Powerful Restaurant PR Firms of 2018  ObserverStill, it's one of the most exciting eras for restaurants in eons, which makes this an especially intriguing time for PR firms in the space—including our choices for ...
Twitter backs Shelter campaign with #DuvetKnowItsChristmas film  PRWeekTwitter has thrown its support behind a homelessness awareness campaign that encourages people to share their stories about seasonal sleeping ...
Teen charged in killing of stepfather in Pr. George’s County, Md.  Washington PostAn argument preceded the fatal shooting, police said.
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunchFacebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
Jagdish Thakkar, Low-Profile PR Officer to India's Most High-Profile Client  The WireSoft spoken Thakkar was reputed not just to capture the mindset of his boss, but also prepare the perfect press note even before the briefing ended.
PR: More Stamps Global Is the One Stop Shop for Crypto Travel  Bitcoin News"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Flack on Friday: PR vs gorilla, Ingham vs Whitehouse, PR festive fun  PRWeekThis one's a classic case of a 'before and after' photo, except sadly we don't have the 'after' version. This is a shame because this one - the 'before' – captures ...
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
30 jobs in the PR and marketing world - PR Daily  PR DailyEighty-five years ago today, the manufacturing, selling and distribution of alcohol was once again legal in the U.S.. That's right, folks. On Dec. 5, 1933, Utah, the ...
GOJEK picks agency for PR and social comms duties in SG  Marketing InteractiveGOJEK has tapped Ogilvy Singapore as its PR and social communications partner, joining BLKJ and Havas Media which were recently appointed for creative ...
Billionaire Eli Broad Takes Public Education Private  PR WatchEli Broad is one of several mega-billionaires who have spent hundreds of millions on education think tank research and charter schools, shaping current trends ...
Why banks don't need love for loyalty  PRWeekAre any banks actually winning customer hearts? And if so, how? Campaign and WE communications dissect banking and finance global trends with help from ...
Former Warner Bros Int’l Publicist Justine Gamez Huckabay Launches PR Label Intercommunicate  DeadlineEXCLUSIVE: Former Warner Bros International theatrical publicist Justine Gamez Huckabay is launching entertainment and tech PR label Intercommunicate.
Puerto Rico’s economic crisis hit long before Hurricane Maria  Miami HeraldA labor force participation rate in the bottom 3 percent globally doesn't happen by accident. It's the result of well-intentioned but misguided public policies.
'Must have' brand love (and how to lose it)  PRWeek'Must have' brand love (and how to lose it). From PR Week.
Motlanthe Commission could be a high-level PR stunt for...  Daily MaverickThe commission's report won't bring back would-be investors that shied away after Zimbabwe's August shootings. By Ringisai Chikohomero.
Wolf Kasteler Public Relations Promotes Pair To VP  DeadlineCaryn Leeds and Annick Oppenheim have been promoted to VP at Wolf Kasteler Public Relations, working out of its New York and LA offices, respectively.
Kieran McGeeney: Some managers toe the line — but I don’t do PR  Irish ExaminerKieran McGeeney has hit out at the experimental playing rules and believes the changes are a knee-jerk reaction to the criticisms of pundits. The Armagh ...
Bite Global MD Rachel Gilley moves to Clarity PR  PRWeekGilley (pictured) will replace Sara Collinge, who moved to consultancy Don't Cry Wolf as managing director in October. Gilley, who takes her new role at the tech ...
Jimmy Fallon taking ’Tonight Show’ to Puerto Rico with Lin-Manuel Miranda  Regina Leader-PostLOS ANGELES — Jimmy Fallon's “Tonight Show” will air an episode next year from Puerto Rico including an exclusive performance with Lin-Manuel Miranda ...
What the Hell Is Going on With the Women’s March?  The CutFrom Tablet's report of anti-semitism within Women's March to the organizations botched attempt to silence journalists, what's going on with the Women's March?
Destination Puerto Rico: Selected as Inspirational Partner | Travel News  Travel News | eTurboNewsA recent designation aligns Destination Puerto Rico with other select companies who maintain a loyal partnership and provide outstanding *service* in the event ...
DHS needs to mount a PR campaign in Central America  Washington ExaminerThe impression in Central America today is that if you push north before new immigration laws are passed, you will get a path to U.S. citizenship.
Symantec names Justin Saia corporate comms chief  PRWeekMOUNTAIN VIEW, CA: Symantec has hired Justin Saia as VP of corporate communications. Based in Mountain View, California, Saia started in his position in ...
PR: Nagezeni’s competition for Lambo: temperature is rising  CoingapeNagezeni's trading competition is getting closer to the finish line, and the tension rises each day. Well, no surprise – the supercar, premium watches and 160+ ...
Global PR maven Karla Otto on building her empire and her new partnership with The Qode  The National'The communications industry is now fundamentally more complex than it has ever been,' she says.
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
PR: Proper cryptocurrency betting and gambling service as it should be!  CoingapeThe rise of attention to digital assets last years turned to the growth of services related to cryptocurrencies. Sportsbooks and casinos are not an exception.
Puerto Ricans Angry Over Impending Ban On Cockfighting  NPRAs part of the farm bill, lawmakers on Capitol Hill have voted to ban cockfighting in Puerto Rico. The practice is already banned in all U.S. states, but the island ...
Tory Mayoral Candidate Tells Sadiq Khan: Spend Less On PR And More On Police  LBCSadiq Khan must spend less money promoting himself and more on funding the police, the Conservative Mayoral candidate has told LBC.
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
Puerto Rico Clasico #2 Preview: Division II & III Teams Clash In San Juan  FloHoopsTeams from NCAA Div. II, Div. III, and NAIA wrap the 2018 portion of their seasons this week at the Puerto Rico Clasico 2 in San Juan.
Emily Donahue leaves Austin's KUT for public-relations post  CurrentEmily Donahue, a veteran public radio journalist who was director of journalism sustainability and impact at KUT in Austin, Texas, resigned Dec. 13, according to ...
Big city solution: Scooter brands fight negative perceptions  PRWeekDockless electric scooters are springing up across the U.S. as a quick, affordable, and green way to get around big cities. As they face a rash of negative ...
Bell official indicted for inflating price of 4 helicopters  Star-TelegramA Bell vice president was indicted in Puerto Rico in a scheme over the sale of helicopters sold to Puerto Rico. A Puerto Rican businessman had been previously ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Facebook's PR head defended its anti-Soros effort, saying it was 'completely legitimate'  Business Insider NordicElliot Schrage, the social networking giant's outgoing communications chief, said it was done in the interest of transparency and honesty.
Wendy Williams Insists Offset Crashing Cardi’s Stage To Win Her Back Was A PR Stunt  Hollywood LifeWendy Williams thinks Offset crashing Cardi B's to get her back was all a 'PR stunt'! Here's what she had to say about the estranged couple.
Matthew Hedges 'shocked' after PR deal between British Government and his captors is revealed  Chronicle LiveMatthew Hedges and his wife Daniela Tejada say they are shocked to discover the Government signed a PR deal with the UAE while he languished in jail.
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
11 of the best PR campaigns and activations of 2018 (according to you)  PRWeekEach month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look ...
Huawei’s New Playbook in Washington: Drop PR and Hire Lawyers  Wall Street JournalChinese cellular-technology giant Huawei is relying on a team of recently hired American lawyers to defend itself from an onslaught of accusations and ...
Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it'  CNBC"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.
JLP picks Samuda to lead its PR campaign  Jamaica GleanerSenator Matthew Samuda is the new head of the Jamaica Labour Party's (JLP) Public Relations Committee. Samuda's appointment was ratified by the party's ...
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Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are... Read More

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a... Read More

Publicity: Write a Letter to the Editor for Free Publicity

Ever wonder why papers devote a page or more to... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Tough Times, Tough Tactics

When times are tough, it's no time to ignore those... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because... Read More

Much Ado About A Lot!

I say public relations can be a matter of survival... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

What Is Best Practice Public Relations?

Why, public relations that stays true to its fundamental premise,... Read More