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Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Another way to really become known in your area is... Read More
It seems difficult to believe at the dawn of the... Read More
Media interviews are an important part of an overall public... Read More
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Be a ResourceThe media people that are likely to want... Read More
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Press reviews are a common and basic feature for surveying... Read More
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Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
In this great country of ours, there are basically three... Read More
How to write a press release is a major challenge... Read More
It's one thing for a senior manager to approve story... Read More
Question: Why should your business issue a press release? Answer:... Read More
In an ideal world, your business would be overflowing withnewsworthy... Read More
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Big corporations like General Motors and Coca-Cola spend thousands of... Read More
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"Don't say you don't have enough time. You have exactly... Read More
Although I still believe there is a place for advertising... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
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Andrew Bogut, the Australian basketballer is now officially in the... Read More
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Community relations is one of those marketing strategies that isn't... Read More
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Sometimes there seems to be no client news worthy of... Read More
Question: Why should your business issue a press release? Answer:... Read More
You are getting a good deal when you accept the... Read More
Public relations is popular because it is very cost-effective and... Read More
Have you ever noticed that in communities without big universities,... Read More
Could be, when unit managers in businesses, non-profits and associations... Read More
Often the first point of contact the media has with... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Aren't you tired of hearing how extremely easy it is... Read More
The most sensible way for business, non-profit or association managers... Read More
You can have dozens of marvelous ideas to get free... Read More
With all due respect to all those stereotypical males out... Read More
If you do, it means:you don't value tracking the perceptions... Read More
As if making sure your company runs smoothly on an... Read More
Here's the point: people act on their own perception of... Read More
Most people consider getting publicity the most important part of... Read More
Are you working as hard as you can in your... Read More
Do you dream of being on Oprah Winfrey's television show?... Read More
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You bet! And in three ways vital to you as... Read More
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