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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Should Your Business Outsource Its Marketing and PR? Business News DailyDoes your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.

How I Save: The 23-year-old PR executive with £1,318 saved for a house Metro.co.ukIn our weekly savings and personal finance series, we take a look at the spending of Keira, a PR executive in Manchester trying to save for a home.

PR: Cross Exchange Launches IEO Bitcoin NewsCROSS is a project aiming to develop an exchange platform that trades various digital assets globally including CROSS exchange for the coming digital asset ...

Showcase: PR campaign shines light on National Lottery-funded projects PRWeekMunch PR helped improve people's perceptions of the National Lottery across the North East with a targeted campaign that highlighted investment in the region ...

Big Path Capital Selects BackBay Communications as PR Agency Business WireBackBay Communications, a leading public relations and integrated *content*-marketing firm specializing in the financial services sector, is proud to an.

Brands must remain silent about Hong Kong: PR chief PRWeekBrands must remain silent about Hong Kong: PR chief. From PR Week.

Annoying PR Stunts Could Fund the Future of Space Travel FuturismAn increasing wave of companies are launching bizarre space PR stunts, sending various products into orbit. They could fund NASA's future.

How to Make PR Work For You EntrepreneurHere are the decisive factors you won't learn in an online marketing course.

SourceCode gets in Everlast's corner as boxing brand's first PR AOR PRWeekNEW YORK: Boxing and fitness brand Everlast has named SourceCode Communications as its first U.S. AOR. The brand began searching for an agency about ...

How Blockchain Principle Can Boost PR Outcomes EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...

Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters The Holmes ReportIf the battle for public opinion in Hong Kong was a prizefight, the referee may have already stopped the bout, so listless has Carrie Lam's government been in the ...

PR: Kinesis Partners With Hardware Wallet Provider CoolbitX Bitcoin News21/08/2019, London: Kinesis is proud to announce a partnership with CoolBitX Technology, the developers of the world's first credit card-sized hardware wallet, ...

PR: Plan Flash - Decentralized Data Processing Bitcoin NewsData processing is indispensable everywhere and all the time in modern life. The daily services we use every day, such as face recognition, voice assistant, text ...

The Evolution of PR - 1999 to 2019 [Infographic] Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...

4 Ways Visuals Can Make Your PR Pitch a Success EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...

Former Cox PR executive Laste appointed CEO of communications firm Auto RemarketingIndependently owned marketing communications agency The Brandware Group has appointed former Cox Automotive public relations executive Lou Laste as ...

Thrive PR launches specialist Asian communications division mUmBRELLA*Thrive PR and communications has launched a specialist Asian communications division, which will focus on working with Chinese brands that are building a ...

Edelman hires ex-Weber Shandwick Germany CEO to lead German business PRWeekEdelman hires ex-Weber Shandwick Germany CEO to lead German business. From PR Week.

Auto Trader launches car vending machine PRWeekThey're normally only big enough for crisps or drinks, but Auto Trader took the concept of the vending machine to another level by creating one that can hold a ...

Cookies and slime in orbit: What’s the point of PR stunts in space? New ScientistCompanies that run hotels, build cars and make TV are beginning to operate in space. This in-orbit economy could finance deeper space exploration.

Illumine8 Marketing & PR CMO, Frederick Native Makes DMN 40UNDER40 List Yahoo FinanceIllumine8 Marketing & PR CMO and Frederick native, Christina May, is a 2019 DMN 40UNDER40 honoree because of her impact on the marketing industry and ...

PRCA MENA makes wide-ranging appointments for inaugural regional board PRWeekDirectors and CEOs from Edelman, Grayling Middle East and Abu Dhabi Media are among the line-up of appointed senior agency and in-house leaders. News.

What the Business Roundtable Pledge Means to Tech—Whether Companies Signed It or Not FortuneIn light of a recent pledge by 181 corporate leaders to expand their priorities beyond driving shareholder value, several big technology companies have said ...

Getting more specific with your PR measurement - PR Daily PR DailyPR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR ...

Police Do High Risk Take Down Wednesday Evening On PR 206 SteinbachOnline.comThere was a large police presence Wednesday evening on Provincial Road 206, between Highway #52 and Provincial Road 311. RCMP say they were notified ...

Ferrero UK adds new agency to consumer roster PRWeekComms agency Tin Man will provide strategic and creative counsel across Ferrero UK's consumer brand portfolio after being added to the confectionary giant's ...

Mental Health Toll Of Hurricane Maria Still Palpable In Puerto Rico NPRMore than 3 million Puerto Ricans saw their communities — and families — devastated by the deadly Category 4 hurricane. Many residents are still emotionally ...

Infographic: Your social media video cheat sheet - PR Daily PR DailyBy Ted Kitterman · @tedkitkat. Aug. 19, 2019. SHARE. Click Here to Expand. Click Here to Expand. Some audiences are more likely to use one platform than ...

Congressional Black Caucus Members Call On HUD To Decouple USVI From PR And Release Disaster Recovery Funds - VI ConsortiumMaxine Waters, chairwoman of the U.S. House of Representatives Committee on Financial Services, and a dozen other members of the Congressional Black ...

Zebra Technologies Taps Zeno & Archetype For Global PR Support The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.

Professional services firm Genpact hires Michael Schneider to lead comms PRWeekNEW YORK: Professional services firm Genpact has hired Michael Schneider as VP and head of global integrated communications, a newly created role.

Public Relations Assistant job, Johannesburg, Alberton, Meyersdal Bizcommunity.comSALT PR is a PR and communications company with a number of clients in fashion, retail and beauty.

Archetype appointed as 'outsourced CMO' for solar start-up launch PRWeekArchetype has partnered with enterprise incubator Mach49 to launch Australian solar start-up Clipsal Solar. The agency has been appointed to lead all ...

'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...

Donald Trump Joked About Trading Puerto Rico for Greenland: Report NewsweekPresident Donald Trump has reportedly talked about purchasing Greenland for over a year and once even quipped about trading Puerto Rico for the ...

Government to launch PR blitz to reassure UK over no-deal Brexit Financial TimesBoris Johnson's government is to launch a major public information campaign to reassure Britons about a potential no-deal Brexit, as the prime minister said he ...

Could communicators have helped Bury FC? PRWeekOn Boxing Day 1992, I attended my first football match. I remember vividly the ritual of travelling to Burden Park to watch Bolton Wanderers for the first time and ...

Zipcar seeks agency for PR support PRWeekBOSTON: Car-sharing company Zipcar is searching for a new PR agency and expects to announce a winner soon. The company issued an RFP earlier this ...

PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...

Levy Mansion (La Rambla) – Lares, Puerto Rico Atlas ObscuraDiscover Levy Mansion (La Rambla) in Lares, Puerto Rico: It's believed this place once supplied water to all of Puerto Rico, thanks to a collaboration between ...

Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...

PR-South Suburban College Continuing Education Classes Start Soon Patch.comPR-South Suburban College Continuing Education... - Oak Forest, IL - Registration is Open for Non-Credit Classes at South Suburban College.

On the PR Woes at State House: All the President's Men Freedom NewspaperFacebook has a weird way of waking up sleeping dogs; and I found one moment this morning. After a few days of critiquing the Public Relations team at the ...

A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...

Malaysia can revoke Naik's PR status: Mahathir Mohamad ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...

British government to launch no-deal Brexit PR blitz The Irish TimesBoris Johnson says there will be 'bumps on the road' but UK ready to leave with or without deal.

Harry and Meghan should practice what they preach on environment, say PR pros PRWeekPR professionals have criticised Prince Harry and Meghan's handling of the media after they were accused of hypocrisy for using a private jet on multiple ...

Equinox launches awful PR campaign to try to stop LGBTQ boycott LGBTQ NationIn an attempt to stem the outrage over ties to Donald Trump's re-election campaign, the luxury gym Equinox has launched a misguided public relations ...

Ex-IGP wants Dr Zakir Naik's PR revoked, deported to India Malay MailKUALA LUMPUR, Aug 19 — Tan Sri Abd Rahim Noor has joined the calls by several leaders to have fugitive preacher Dr Zakir Naik deported back to India.

5 Benefits of Digital PR Which Aren’t Links Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?

SheSays campaign pushes shared parental leave for working dads PRWeekSheSays, the global network focused on the advancement of women in the creative industries, has launched a campaign calling on businesses to change their ...

Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role Front Page AfricaMonrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...

Agency 'thrives' after ditching social media and influencers to focus on traditional PR PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...

Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising The New York TimesSAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...

PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.

NorthEscambia.com Publisher Named 'Media Person Of The Year'; PR Group Presents Other Awards NorthEscambia.comNorthEscambia.com Publisher William Reynolds was named Media Person of the Year by Florida Public Relations Association (FPRA) Pensacola Chapter.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning PRWeekWell, this was inevitable. ABC News staffers, unhappy at being lied to about the size of the crowd at President Donald Trump's inauguration and other things, are ...

New Puerto Rico governor names two members of Cabinet The Indian ExpressPuerto Rico Governor Wanda Vazquez named two members of her new Cabinet on Wednesday, although the government's key secretary of state position ...

5W Public Relations Enters Three-Year Partnership with Indie Beauty Media Group PRNewswireNEW YORK, July 23, 2019 /PRNewswire/ -- For the third consecutive year, 5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., ...

Vanda Pharmaceuticals hires BCW's A.J. Jones to lead corporate affairs, comms PRWeekWASHINGTON: Vanda Pharmaceuticals has hired A.J. Jones as chief corporate affairs and communications officer and Joakim Wijkstrom as CMO. Both are ...

Amazon’s Creepy Twitter PR Army is Growing VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.

Man struck by Pr. George’s officer in cruiser on Indian Head Highway WTOPA man crossing busy Indian Head Highway is in stable condition after being struck by a Prince Georges County Police officer driving a police cruiser Tuesday ...

How a Watch-Like Device Is Monitoring Parkinson's Disease... : Neurology Today LWW JournalsIn a small trial, Parkinson's disease patients wore a watch-like device that sent data remotely indicating the progression of motor fluctuations. A watch-like device ...

Sony Interactive Entertainment To Acquire Insomniac Games, Developer Of PlayStation®4 Top-Selling Marvel's Spider-Man, Ratchet & Clank PRNewswireSAN MATEO, Calif., Aug. 19, 2019 /PRNewswire/ -- Sony Interactive Entertainment ("SIE") announced today that SIE has entered into definitive agreements to ...

15 Days of Fury: How Puerto Rico’s Government Collapsed The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.

Amanda Serrano To Be Honored at Newark P.R. Day Parade BoxingScene.comA superfight with Katie Taylor is still waiting in the wings, but Amanda Serrano continues to find plenty of ways to make headlines all on her own.

Andrew needs to address this PR nightmare which will not go away HeraldScotlandROSEMARY Goring concludes her article on Prince Andrew, now eighth in line to the throne after young Archie, by stating : “If Andrew were willing…

An Inside Look At How Monsanto, A PR Firm And A Reporter Give Readers A Warped View Of Science HuffPostAgricultural giant Monsanto has spent much of the last decade attempting to polish its public image amid campaigns to label genetically modified organisms ...

Zakir's PR status: We'll let authorities decide, says PKR MalaysiakiniParty's political bureau says authorities should decide on controversial preacher's PR status, based on legal and humanitarian grounds.

Hong Kong leader’s PR chief pays price for boss’ extradition bill failings South China Morning PostThe Hong Kong government's public relations chief has paid the price for city leader Carrie Lam Cheng Yuet-ngor's plummeting reputation and is to be ...

2019 Asia-Pacific PR Consultancies of the Year The Holmes ReportThe Holmes Report's selections for 2019 Asia-Pacific PR Consultancies of the Year, across specialist and geographic categories.

Boxing News: Pulev: Fury using my name for PR » August 21, 2019 Fight NewsIBF #1-rated heavyweight contender Kubrat “The Cobra” Pulev has responded to former heavyweight champion Tyson Fury's public claims that he turned down ...

Sam Allardyce says Benitez ‘jumped ship’ after winning PR war with Mike Ashley and asks Newcastle fans to giv The SunTHE Toon Army have been told to lay-off Steve Bruce - by former Newcastle boss Sam Allardyce. Magpies manager Bruce is already getting stick from ...

DIY SOS host Nick Knowles, 56, is dating PR girl Emily Hallinan who is 30 years his junior The SunHE'S a pro at flatpack, can still pull off a pair of budgie smugglers and has an album of country love songs under his belt. So it's no surprise women still fall at the ...

Likely successor of Puerto Rico's disgraced governor in crosshairs of wary protesters CNNNow that Puerto Rico Gov. Ricardo Rosselló has said he will leave office after major protests on the island, Secretary of Justice Wanda Vázquez Garced is next ...

21 Best Restaurants in Puerto Rico Condé Nast TravelerOur top recommendations for the best restaurants in Puerto Rico with pictures, reviews, and details. Find the best in dining based on location, cuisine, price, view ...

CR17: 'Face the nation! Tell us what happened! End this PR disaster' 702CR17 people should face the nation. Tell us what happened – if they know what happened. Tell us where the money came from. Tell us where it went. And tell ...

Commitment to work for a new Puerto Rico | TheHill The HillAs chairman of the House Natural Resources Committee, I commit that I will be directly involved in how we handle all matters related to Puerto Rico, and that ...

Thai Immigration bristles about TM30 revolt as it copes with PR disaster The ThaigerThe TM30 form, as well as the associated TM28 form, have now become a huge public relations liability for the Thai Immigration Department. The more ...

Leveraging a Huge Talent Roster, IPG Merges 2 Hollywood Mega PR Firms AdweekRogers & Cowan combines with PMK-BNC and will support more than 500 actors, musicians, producers and athletes, and over 30 global brands.

Professor seeking PR in S'pore jailed 3 months for verbally abusing, spitting at and kicking police officers while drunk TODAYonlineSINGAPORE — A professor who was in Singapore establishing business contacts with a view of moving here permanently will now head to jail for three months ...

Rescuers search waters off Puerto Rico for men aboard boat lost at sea AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...

PR: Bitpunter Launches Transaction Mining for Online Gaming Bitcoin NewsThe recent advent of transaction mining as a business model has taken the cryptocurrency world by storm, with transaction fee mining exchanges such as ...

Puerto Rico Supreme Court Ousts New Governor, and Another Is Sworn In The New York TimesSAN JUAN, P.R. — The uneasy calm that had settled over Puerto Rico after huge protests brought down one governor and a second one was installed in his ...

Meghan Markle and Prince Harry in PR disaster over private jets 'doesn’t look good’ ExpressTHE Duke and Duchess of Sussex were again branded hypocrites yesterday, after making their second short-haul trip by private jet in the space of a week.

As Puerto Rico governor's departure nears, chaos engulfs the line of succession ABC NewsThe clock is slowly ticking in Puerto Rico – Ricardo Rossello is supposed to step down as governor this Friday at 5 pm. The question of who will become ...

PR: Uruguayan President Meets With the Founder of SCRY Bitcoin NewsUruguay, nicknamed South America's Switzerland, has always taken a positive attitude towards the development of science and technology and information ...

Edelman, Public Relations Giant, Drops Client Over Border Detention Centers The New York TimesIn May, executives from the giant public relations firm Edelman went to Florida to pitch a potential client: a private prisons company with contracts from the Trump ...

PR: Roger Ver Joins OmniSparx as Investor and Advisor With Goal to Boost BCH Community Bitcoin NewsOmniSparx.io, – an innovative blockchain community engagement platform, has announced an investment from Roger Ver. As part of the investment, Ver will ...

Puerto Rico Travel After the Hurricanes: What to Expect Condé Nast TravelerTravel to Puerto Rico has changed since the devastating storms of 2017, and now, it's time to return—where's what to expect, and how to do it.

Adfactors PR & upGrad join hands for training 300 PR professionals in digital marketing Exchange4MediaAdfactors PR has signed a MoU with education company upGrad to train 300 of its client-servicing employees in a post-graduate certification programme on ...

Puerto Rico in Political Crisis: Senate Sues over Appointment of New Governor Pierluisi Democracy Now!The political crisis in Puerto Rico continues as its Senate has sued against the appointment of Pedro Pierluisi as the new governor following Ricardo Rosselló's ...

The Governor of Puerto Rico Dismissed the People. But the People Refused to Be Dismissed TIMEThe protests in Puerto Rico aren't just about the governor's leaked chats but about the dismissive attitude of the political elite.

Local PR firm founder honored in 40 best marketing leaders Frederick News PostChristina May, Illumine8 Marketing & PR founder and chief marketing officer, was recognized as a 2019 DMN 40Under40 honoree.

Camila Cabello Just Shut Down Rumors That Her Relationship Is a PR Stunt In One Move Showbiz Cheat SheetCamila Cabello's recent Instagram post targets haters who think her relationship with Shawn Mendez is a hoax.

Police: Man used ID of dead PR resident to obtain license 69News WFMZ-TVCUMRU TWP, Pa. - A Berks County man was caught using the identity of a deceased Puerto Rico resident in order to obtain a Pennsylvania driver's license, ...

Who is Puerto Rico’s new governor, Wanda Vazquez? Vox.comVázquez is not a popular person, even within her own party, the pro-statehood New Progressive Party.

Puerto Rico: NAMB breaks ground on Send Relief center BP NewsSend Relief celebrated the start of construction of a new ministry center in Puerto Rico with a ceremonial groundbreaking on Monday (Aug. 19). As the ...

‘No disrespect & good PR’: Netanyahu explains wife’s blunder at Ukraine welcome ceremony (VIDEO) RTThe wife of Prime Minister Benjamin Netanyahu has landed in hot water in Ukraine after she threw a piece of bread – part of a welcoming ceremony – on the ...

Russian-backed Kentucky mill makes PR push amid Democratic concerns POLITICOBraidy Industries, which is developing a new Kentucky aluminum mill partially backed by the Russian aluminum giant Rusal, has hired a firm with ties to Sen.

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