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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

What does the future of PR look like? SmartCompany.com.auUnless you've been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty dramatic shifts.

Lit! Canopy Growth's PR Agency Wins Big Yahoo FinanceTORONTO , May 24, 2019 /CNW/ - ELEVATOR Communications, a public relations firm headquartered in Toronto, ON , is excited to announce its success at last ...

How To De-Escalate A PR Disaster Within The First 48 Hours ForbesEvery company is fallible. While many companies have PR teams or implement measures to avoid making public errors, the truth of being a company in the ...

30 jobs in the PR and marketing world - PR Daily PR DailyMany people will be checking the legs, noticing the tannins and savoring the nose in the contents of their stemware this weekend. On May 25, oenophiles ...

Breakfast Briefing: Five things for PR pros to know Friday morning PRWeekBreakfast Briefing: Five things for PR pros to know Friday morning. From PR Week.

NRA Sues Its PR Firm, Ackerman McQueen, Over Failed 'Coup' TIMEThe NRA sued its longtime public relations firm, accusing it of engineering a failed “coup” attempt to undermine the NRA's leadership.

Nearly Half Of PR Agency Leaders Have Experienced Ideas Theft The Holmes ReportAccording to new research by the PRCA, 46% of PR agency leaders report intellectual property rights infringement in the past year.

Podcast: Notes from Newhouse School/Fear & The Future of PR The Holmes ReportPAN's Phil Nardone shares insights into next-gen talent, while InkHouse's Beth Monaghan discusses Project Curiosity.

R\West Is Seeking A PR Intern In New York, NY (Paid Internship) FashionistaR\West is an integrated, full-*service* marketing agency with offices in New York City and Portland (OR).

Dentsu PR aligns with think tank for insight into Japan-US relations PRWeekAmid uncertainty about trade and diplomacy between Japan and the U.S., Dentsu Public Relations has formed a partnership with an American think tank, the ...

PR Council member firms must pay interns at least minimum wage PRWeekNEW YORK: The PR Council is adopting a new policy mandating that all its member firms pay U.S. interns at least minimum wage for their market. The policy will ...

London agency wins PR accounts for Cobra Beer and Craft Gin Club PRWeekFood and drink specialists Sauce Communications has grown its brands division by winning beer brand Cobra and subscription *service* Craft Gin Club as new ...

The PR Week 5.24.2019: Catherine Hernandez-Blades, Aflac PRWeekThe PR Week 5.24.2019: Catherine Hernandez-Blades, Aflac. From PR Week.

How PR pros should account for social media 'lurkers' - PR Daily PR DailyBy Michelle Garrett May 21, 2019. SHARE. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.

Tech PR pros question 'Facebook's trust issues' after Instagram data security breach PRWeekTechnology PR professionals have questioned whether Facebook can be trusted after its latest data security breach exposed 49 million Instagram accounts, ...

Australian Management and PR Firm Twnty Three Opens U.S. Branch BillboardSydney-based artist management and PR agency twnty three (or 23 Media) is opening a U.S. branch on the West Coast. The Los Angeles outpost will be ...

Switch The Play appoints Move PR Prolific North Prolific NorthMove PR has been brought in by Switch the Play to manage its marketing and communications.

PR industry hands out PRoof awards | 2019-05-23 | Grand Rapids Business Journal grbj.comThe region's public relations industry has recognized the best work over this past year. Winners of the 34th-annual PRoof Awards were honored last night by the ...

PR Practitioners set for certifications to weed out quacks Kenya Broadcasting CorporationPR practitioners in Kenya, will soon enjoy professional certifications based on a revised curriculum and industry examinations, the incoming Public.

Will Arnett's new girlfriend is named as PR director Alessandra Brawn after spotted kissing Daily MailThe Arrested Development star has reportedly been dating New York-based businesswoman Alessandra Brawn for several months, a source told Us Weekly ...

Breakfast Briefing: 5 things for PR pros to know on Thursday morning PRWeekHeads up, PR Council member firms: You must now pay U.S. interns at least minimum wage. The policy, effective January 1, 2020, will be written into the PR ...

How Focusing On An Underserved Industry Propelled Sara Brooks' Public Relation Firm To Success ForbesSara Brooks, CEO and founder of Covet Public Relations, created an agency that focuses solely on CPG brands in the food, beverage and beauty space. In less ...

InterContinental Sydney appoints new PR agency Travel WeeklyInterContinental Sydney has engaged DEC PR to lead all Australian public relations activity, following a competitive tender process last month.

Gold Coast PR alumni launch new agency KK&O mUmBRELLA*PR professionals Ty Kudla, Rebbecca Kent and brand architect Kat Orchard have partnered to create communications agency KK&O, based on the Gold Coast.

PR Practitioners’ Body, UPDF Partner to Clean Up Kawempe Hospital softpower.ugThe Public Relations Association of Uganda (PRAU) has partnered with the Uganda Peoples' Defence Forces (UPDF) to conduct a joint general cleaning ...

Porsche Awards Hong Kong PR Duties to Ruder Finn Branding in Asia MagazinePorsche China Motors has appointed Ruder Finn to the PR duties for Hong Kong following a competitive pitch.

PR practitioners resolve to rebrand Africa The PunchAnna Okon Public relations practitioners of African origin have resolved that going forward; Africa would be perceived in a positive light through...

MCC head of comms to take on marketing remit in drive to reposition brand PRWeekMarylebone Cricket Club's head of media and communications Lauren Best has been promoted to head of marketing and communications from the 1 July.

[Funding alert] Technology PR startup Wizikey raises Rs 2.5 cr from IAN YourStoryWizikey, a tech-driven PR solutions startup, has raised Rs 2.5 crore from Indian Angel Network. The funding round was led by IAN investors, including Alok Mittal ...

Comparison website comparethemarket.com launches PR agency review PRWeekComparison website and insurance intermediary comparethemarket.com has begun a PR agency review that will see it shift from a single retained agency ...

'Sometimes It's Best to Shut Up:' Inside Lori Loughlin's Crisis PR Strategy ELLE.comA slew of nameless sources claiming to be "close to" Lori Loughlin and "familiar with her case" have been feeding what seems like endless fodder to tabloids ...

Case study: Behind-the-scenes of Barbie's blowout 60th birthday PRWeekCompany: Mattel Campaign: Barbie's 60th anniversary. Agency partners: Weber Shandwick (Global PR), R/GA (event execution for NYC Barbie Pop-up), I Am ...

Stratcomm Africa CEO inspires young Women in PR Ghana Myjoyonline.comStratcomm Africa welcomed 50 Women in PR for a chat with its CEO, Esther A.N. Cobbah on the topic of starting a career in Public Relations (PR) and sustaining ...

5 Technologies Disrupting Marketing and PR EntrepreneurThese innovations are going to change the functioning of the marketing and the PR industry, making it accessible in every sense.

How PR professionals need to prepare for the human revolution The Drum'The Human Revolution is coming'. That's the powerful statement made by Octopus Group chief exec and co-founder Simon Rogerson at April's Humans of ...

2019 Agency Rankings: Global PR Industry Growth Holds Steady At 5% The Holmes ReportThe global PR industry grew by 5% in 2018, based on the Holmes Report's definitive annual ranking of the world's top 250 PR firms, which is now live.

Want a Job in PR and Marketing? | Careers | BoF The Business of FashionWant the best PR and marketing job opportunities in fashion delivered to your inbox first? Click here to set up a job alert on BoF. LONDON, United Kingdom ...

Expo 2020 Dubai releases Lionel Messi PR campaign PRWeekExpo 2020 Dubai releases Lionel Messi PR campaign. From PR Week.

PR Firm Not Covered by Privilege Umbrella in Trademark Row LexologyOn May 6, 2019, a magistrate judge in the Southern District of New York ruled that emails exchanged among a company, its attorneys, and its public…

Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment Discover MagazineNASA's bold choices to open the Apollo Program to the world made the Moon landing humanity's first truly viral event.

Havas Group Consolidates Worldwide PR Under New Brand The Holmes ReportThe new brand, Red Havas, will include Havas PR North America, Red Agency and Havas PR offices in the UK and Asia.

Heathrow shakes up consumer PR roster with trio of new agencies PRWeekHeathrow Airport has appointed three new agencies to join its consumer PR roster in June 2019, following a full tender review, PRWeek can reveal. News.

Steak-umm wants to get 'even more personal' on YouTube PRWeekSteak-umm isn't quite done with Twitter, but it sees YouTube as the next big frontier for "humanized and relatable" brands. The brand launched the "Thoughts of ...

Shopee Singapore names new PR partner Marketing InteractiveShopee Singapore has appointed AKA Asia as its PR agency, following a pitch. Effective immediately, the appointment is for a period of one year. AKA Asia has ...

UST Global appoints Tinu Cherian Abraham as Group Manager, PR & Media Relations Exchange4MediaIn his second stint with UST Global, Abraham will lead PR for the company in India and globally.

Global Top 10 PR Agency Ranking 2019 | Holmes Report The Holmes ReportThe world's top 10 global PR agencies in 2019, ranked by fee income.

Public Relations Jobs Boom as Buffett Sees Newspapers Dying BloombergBillionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists.

Man found dead in Pr. George’s was killed, police say Washington PostThe man was found suffering from head trauma early Wednesday in College Park.

Bayer Investigates Its Shady PR Firm After 'Monsanto File' Scandal in France EcoWatchIn the latest PR scandal to engulf Bayer, journalists at Le Monde reported May 9 that they obtained a "Monsanto File" created by the public relations firm ...

Crisis plan: Cricket Australia briefs PR gurus as hostile England looms The AgeCricket Australia is meeting with several UK-based PR agencies as part of a contingency plan to deal with the local media storm awaiting Steve Smith and David ...

Bayer's Shady PR Firms - US Right to Know U.S. Right to KnowIn the latest PR scandal to engulf Bayer, journalists at Le Monde reported May 9 that they obtained a “Monsanto File” created by the public relations firm ...

PRWeek UK Top 150: Independent PR agency rankings 2019 PRWeekEdelman retains the top spot, while Media Zoo, Headland and BECG are among the strongest risers. Our table of independent agencies reveals all... Research.

Campaigns for Good Awards 2019: shortlist revealed PRWeekFCB, Mullen Lowe London and Weber Shandwick lead the shortlist for the Campaigns for Good Awards 2019, the awards scheme from PRWeek, Campaign and ...

For start-up success, align PR strategy with the brand's core objectives - ET BrandEquity ETBrandEquity.comWith the ever-shrinking attention spans, start-ups need to deliver impactful messages at the right time to grab attention; properly aligning PR strate..

London PR agency wins projects for Wagamama and Siemens PRWeekLondon PR agency wins projects for Wagamama and Siemens. From PR Week.

'The Weekly' Meet The PR Firm That Turned Our PM Into ScoMo JunkeeIn an attempt to turn Scott Morrison from a Bible basher into a likeable bloke, a totally real and definitely not satirical PR firm created ScoMo.

Zeno Group Wins 2019 North American PR Agency Of The Year The Holmes ReportNEW YORK — Zeno Group was named North American Agency of the Year at the SABRE Awards dinner at Cipriani tonight, after earlier taking home Midsize ...

Nike Pulls Its ‘Puerto Rico’ Air Force 1 Low Sneaker Amid Controversy Using a Panama Design Footwear NewsNike has pulled its forthcoming 'Puerto Rico' Air Force 1 Low due to the use of a print that originated from the Guna people of Panama.

Congress Reached A $19.1 Billion Disaster Aid Deal After Trump Caved On Border Funding BuzzFeed NewsThe deal includes close to $1 billion in funding for Puerto Rico that Trump had objected to. The Senate passed the bill Thursday and Trump is expected to sign it ...

Six PR tips for tech startups SiftedWhat are some of the first steps a young startup needs to take in PR? How do you make your story stand out among a crowd of other new businesses ...

La Salle's Tuning records PR in pole vault to take third at state Yakima Herald-RepublicCHENEY — Last year, La Salle pole vaulter Jordyn Tuning failed to clear a height at the state meet. This year went better — much better.

Administration ignores concerns of Campus Safety Alliance, focusing on PR instead Daily BruinFour times a quarter, administrators and student advocates come together to discuss the safety of the nation's top public university. Students raise their concerns ...

B&Q campaign calls for action bee-fore it's too late PRWeekB&Q is calling on the UK to plant a million more bee-friendly spaces with the help of a campaign to raise awareness about the steep decline of bee-friendly ...

PR: Bitcoin.com Partners With Travala.com to Boost Bitcoin Cash Adoption Bitcoin NewsThe partnership will see Travala.com integrated in the official Bitcoin.com wallet with almost 4 million users. London, United Kingdom –– May 15, 2019 ...

Guess Kim Kardashian's 'serious' Jack in the Box complaint PRWeekKim Kardashian West posted a cryptic tweet on Monday afternoon asking Jack in the Box to DM her so she could discuss a "serious complaint" with the company ...

Woman is first to play in PR men's league MLB.comBaseball history was going to be made, so one thousand fans piled into Utuado's Estadio Ramon Cabanas, the modest stadium in the central part of Puerto Rico ...

The Importance of Diversity in Public Relations G2 CrowdThere is a lack of diversity in public relations. Learn about why the industry needs more diversity and how to make a difference.

SEI names Vested as EMEA AOR PRWeekNEW YORK: Investment management firm SEI has named Vested as its EMEA AOR. Led by EMEA CEO Elspeth Rothwell, a half-dozen staffers will be working ...

Dublin PR firm sold for at least $17.4m The Irish TimesKyne has been acquired by a division of UK-listed Huntsworth.

Trader loses RM50,000 in PR scam The Sun DailyKUANTAN: A desire by a woman trader to secure permanent resident status of her two workers in a short period of time backfired after she was cheated a...

The Warm-Up: An idiot's guide to FIFA PR wins Eurosport.comJack Lang celebrates yesterday's World Cup news (kind of), enjoys some vintage Big Mick, and prepares for a summer of kooky transfer announcement videos...

How to avoid PR disasters, the new web, and who owns Huawei? TechCrunchSoon: Live conference call with Anthony Ha on TED At 2pm EST / 11am PST, we will have TechCrunch writer Anthony Ha talking live with Extra Crunch readers ...

Why You Must Visit The Hidden Side Of Puerto Rico: Rincón, Guánica And Ponce ForbesJourney beyond San Juan and find out why celebrities and filmmakers are making the magical southern coast of Puerto Rico their new favorite destination.

From cardboard factory to the kantei? Yoshihide Suga gets PR makeover as rumors of PM bid soar The Japan TimesUnsmiling, tight-lipped and at times appearing heavy-handed, Chief Cabinet Secretary Yoshihide Suga was never exactly the type of politician the public wou.

PR: ACD Launches Coin Buy Back Project Bitcoin NewsACD's new exciting project is the brainchild of Bitcoin.com's CEO Roger Ver and ACD's CEO Yasuhiro Sonoda. ACD has decided to start the "ACD Coin Buy ...

PR agencies snub Royal Brunei Airlines pitch over controversial LGBT laws PRWeekPR agencies snub Royal Brunei Airlines pitch over controversial LGBT laws. From PR Week.

Rothy's customers irked they're not getting free shoes PRWeekSAN FRANCISCO: Rothy's customers are annoyed that they will not be getting free footwear from the up-and-coming shoe company. The confusion began on ...

Tosh Rock stepping down as Pink Dot SG ambassador: The right PR move? Marketing InteractiveA day after Pink Dot SG unveiled its new ambassadors for this year's event, Ah Boys to Men actor and local rapper Tosh Rock copped flak from netizens for his ...

Government accused of running a climate emergency 'PR exercise' Manx RadioRamsey member doubts CoMin's commitments. An MHK has slammed the government's approach to climate change calling it an 'exercise in good PR'. Tynwald ...

How this stylish Irish PR pro gets dressed for work and fun image.ieFor Victoria Lennon, her mum's life-long obsession with fashion has definitely rubbed off.

Huawei strengthens UK and Europe comms team with Sky News veteran PRWeekHuawei strengthens UK and Europe comms team with Sky News veteran. From PR Week.

Dustin Lance Black says buggy story at Tom Daley dive is ‘PR spin’ PinkNewsDustin Lance Black, husband of Tom Daley, has hit out at British Swimming, and said a statement the organisation released yesterday about him is "PR spin."

EazyDiner awards PR mandate to 80-dB Mavericks Exchange4MediaFounded by veteran hotelier, Kapil Chopra, EazyDiner is on a mission to build an eating-out reality to cater to India's changing paradigm.

PR head to help Kensington & Chelsea 'rebuild trust' after Grenfell HoldTheFrontPage.co.ukA former regional journalist has been tasked with helping Kensington and Chelsea Council “rebuild trust” with the public following the Grenfell Tower tragedy.

Nike cancels Puerto Rico-homage sneaker with Panama design Washington PostPANAMA CITY — Nike said Tuesday it won't release a version of its Air Force 1 shoe meant to celebrate Puerto Rico, after an indigenous group in Panama ...

Palestinian Artists Call For Eurovision Boycott; Israel Responds With PR Campaign NPRThe Eurovision Song Contest starts next week in Tel Aviv. A cultural collective in Gaza is calling for a boycott of the competition; Israel has responded with PR ...

Bayer hires law firm to investigate Monsanto lists PRWeekLEVERKUSEN, GERMANY: Bayer has hired international law firm Sidley Austin to independently investigate lists of stakeholders created to influence the debate ...

Canadian Public Relations Society in Calgary Donating 60 Volunteer Hours of Professional Services to Calgary Reads in '60 for 60' Charity Event GlobeNewswireCalgary chapter giving back to community in milestone year.

New PR firm Ebury scoops high-end clients and bolsters team PrimeResiEmily Lewis and Emma Dreike's fledgling agency recruits Knight Frank's Celia McKelvey and adds more super-prime firms to its client roster. This *content* is ...

Parliamentary Service engages top PR firm NewsroomParliamentary *Service* has brought in a seasoned PR professional following a staff mass exodus.

PR: Bitcoin.com and Cred Partner to Offer Lending and Borrowing Bitcoin NewsSAN FRANCISCO and TOKYO-- Bitcoin.com, the leading source for Bitcoin information with over 4 million Bitcoin wallets, and Cred, the leading provider of ...

Alaska Pollock Producers Hands Ketchum Global PR Assignment The Holmes ReportSEATTLE — The Association of Genuine Alaska Pollock Producers has handed its PR business to Ketchum as part of the organization's larger $10m marketing ...

Canada Open Borders For Skilled Indians, 3,30,000 PR Visas Will Be Allocated; Is This The New H-1B? Trak.inCanada has decided to open their borders, and allocate more work visas and Permanent Residentship to skilled workers. Indians can be benefitted in huge ...

More PR, less change: The impact of the Beti Bachao Beti Padhao scheme in one Rajasthan district The CaravanThe Beti Bachao Beti Padhao scheme has not delivered on actual metrics on the ground in Hanumangarh district in Rajasthan.

What PR pros should know about the growing TikTok platform - PR Daily PR DailyJust as marketers were starting to feel comfortable with the current social media landscape, a *fresh* platform is on a meteoric rise. As eMarketer recently put it.

Pr Bweyinda to celebrate 29 years of Ministry Uganda Christian NewsPastor David Bweyinda (Courtesy photo.) By Male Marvin. The Great Commission is our Lord's command to take the gospel to every person throughout the ...

How Modi-haters became his PR angels Sify NewsYou can't fault the BJP's public relations cell for the careful planning that went into what was, in fact, a dreadfully banal interview.

Erika Brown Swims PR in 100 Free, Becomes 4th-Fastest American This Season SwimSwamBrown improved on her previous best tine of 54.52, going 54.36 in the 100 free at the 2019 Atlanta Classic.

PREPA's Agreement is Terrible for Puerto Rico Union of Concerned ScientistsA new agreement on Puerto Rico Electric Power Authority's (PREPA) debt represents a major setback for the future of the island. It's not new that PREPA is in ...

How Cuban Chinese refugees in Puerto Rico built a life on ice cream San Francisco ChronicleThe immigration wave following the Cuban revolution exemplifies the ways that cuisine evolves.

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