35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

'Flack' review: Pop TV dramedy pops crisis-PR bubble  CNN'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.
Gender Gap Still Persists in PR - Wed., Feb. 20, 2019  O'Dwyer's PR NewsWhile women now account for more than three out of four workers in the PR industry, only about 20 percent of the top leadership positions are occupied by ...
How Huawei lost its PR battle in the west  Financial TimesForeign advisers say they were ignored and undermined by Chinese management.
Time For PR To Embrace Its Own Purpose  The Holmes ReportAgonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.
Hispanic Public Relations Association Announces National Board Leadership  PRNewswireNEW YORK, Feb. 20, 2019 /PRNewswire/ -- The Hispanic Public Relations Association (HPRA) voted to elect Andy Checo of Havas FORMULATIN, president of ...
Has "PR" become a dirty word?  Bizcommunity.comMany people who work in public relations - or PR - don't like to use that term; instead, they claim to work in corporate communications.
Lawyers of Najib's ex-PR chief slam 'politically motivated' charge  Free Malaysia TodayPETALING JAYA: Lawyers representing Najib Razak's former public relations man Paul Stadlen have hit out at the government over the charge against him, ...
Former PR chief to ex-prime minister Najib Razak charged with money laundering  Channel NewsAsiaKUALA LUMPUR: A former media adviser to ex-Malaysian prime minister Najib Razak was charged on Wednesday (Feb 20) with two counts of money ...
The Independent Group will only succeed if PR is their central policy  The GuardianIf they are serious about fixing 'broken politics', they should join us in backing a fairer voting system, writes Women's Equality party co-founder Catherine Mayer.
Kate & Co wins five new PR accounts including Delta Air Lines  mUmBRELLA*Public relations agency Kate & Co has won five new clients including Delta Air Lines. The agency will also be working with department store Debenhams ...
OverActive Media Names New Marketing and PR Vice Presidents  The Esports ObserverSplyce and Toronto Defiant parent company OverActive Media has added marketing and PR vice presidents. OverActive Media acquired Splyce in November ...
LA Auto Show Hands PR Duties To FleishmanHillard  The Holmes ReportLOS ANGELES — The Los Angeles Auto Show, one of the largest in the country, has handed its PR business to FleishmanHillard, charging the agency with ...
Extended To 10 March: 2019 Global PR Rankings And Agencies Of The Year  The Holmes ReportThe deadline for our annual Global 250 PR Agency Ranking and 2019 Agencies of the Year competitions has been extended to 10 March 2019.
Heathrow Airport begins review of consumer PR roster  PRWeekHeathrow Airport begins review of consumer PR roster. From PR Week.
16 Tips to Succeed With Organic PR Outreach  EntrepreneurRecently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
Name PR - Press Assistant (UK)  Music Business WorldwideDo you have exceptional writing skills and a strong interest in the music business? Are you looking to develop your career in PR and work with some of the ...
New PR Lead At Iris After MD Laura Weston Exits Managing partner Vicki Harding will now  The Holmes ReportManaging partner Vicki Harding will now head PR at the multi-specialism agency.
PR lawmakers accuse govt of discriminating against them  Himalayan TimesNepali Congress lawmaker Uma Regmi, who was elected through the proportional representation electoral system, tore the operation manual related to ...
Najib's ex-PR chief charged with money laundering  Free Malaysia TodayPETALING JAYA: A British citizen once hired by former prime minister Najib Razak for public relations work has been charged with money laundering in relation ...
Accounts in Transit: FleishmanHillard Drives LA Auto Show PR; Warner Communications Promotes PrimeRevenue; SourceCode Signs Pindrop, Cambridge Mobile Telematics; Brandware Floats Elco Motor Yachts - Wed., Feb. 20, 2019  O'Dwyer's PR NewsFleishmanHillard has won the Los Angeles Auto Show. The Omnicom shop will lead communication services for both the consumer-focused LA Auto Show and ...
5 Secrets For Doing Your Own PR  ForbesWith more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
Promoted content ad giants tell Israeli PR agencies: No more political smears  The Times of IsraelAs Likud-funded ad execs revealed to be behind anonymous stories smearing PM's rival Gantz via native advertising, Taboola, Outbrain, pledge to stop ...
In a PR Move prior to the MWC event in Barcelona, Qualcomm urges U.S. Regulators to Reverse Course and Ban some iPhones  Patently AppleYesterday Qualcomm introduced the Snapdragon X55 second generation 5G modem. While momentum was on their side they also urged U.S. regulators to ...
PR Awards 2019 shortlist: Which are the agencies leading the pack?  Marketing InteractiveBeing in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...
PR Account Manager/Director – FOOD & HOSPITALITY  Pedestrian TVSweaty Betty PR is seeking an experienced publicist to join the agency with a minimum of 3 years' public relations experience working across food and ...
How To Align Your PR Campaign With Your Retail Strategy  ForbesNo one will know about your great product without the right PR campaign to spread the word.
Zendesk's Roopa Ramaiya joins cryptocurrency firm Luno as global head of PR and comms  PRWeekZendesk's EMEA head of comms Roopa Ramaiya has been appointed head of global PR and communications at cryptocurrency fintech firm Luno, PRWeek can ...
A day in the life of... CEO at an independent PR agency  EconsultancyTom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018. Find out what he does all ...
What You Need to Know About Brand Engagement on LinkedIn  PR News - For Smart CommunicatorsJoin PR News to hear social media experts dig into their strategies for high brand engagement on LinkedIn and techniques to build business relationships and ...
Divino Group launches content consulting division  PRWeekSAN FRANCISCO: Divino Group has launched Every Media Company, a *content* strategy and services division led by Divino cofounder Chris Knight and former ...
Vested names Christina Bertinelli as MD  PRWeekNEW YORK: Financial communications shop Vested has hired Christina Bertinelli as an MD based in New York. Bertinelli, reporting to CEO Dan Simon and ...
Facebook's head of PR leaves amid ongoing crises  EngadgetFacebook is seemingly bouncing from crisis to crisis. It might not be happy, then, that the company's leading communications exec is heading for the exit. Rec...
Rogers & Cowan SVP Shannon Barr Exits, Launches Strategic Public Relations  DeadlineEXCLUSIVE: Shannon Barr has stepped down as SVP at Rogers & Cowan and has formed Strategic Public Relations. The newly formed boutique agency will ...
PR lawmakers angry on denied right to spend Rs 40m, one tear regulation  setopati.netLawmakers elected through proportional representation (PR) system have vented ire after revelation that their consent is not required in appropriation of Rs 40 ...
10 Steps to Create an Effective Digital Public Relations Presence  Business 2 CommunityResearch from an online newsroom survey, conducted this year, showed that journalists expect organizations to have an up-to-date, multimedia showcase of ...
Internationally Known THE CHOIR OF MAN Comes to The Colonial PR  Broadway WorldBerkshire Theatre Group is thrilled to present The Choir of Man as part of their inaugural North American tour at The Colonial Theatre on Thursday, March 21 at ...
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester  INSIDERA Kentucky public-relations firm was reportedly behind the statement from the high schooler at the center of a confrontation with a Native American protester at a ...
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  GamasutraMobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer o.
Puerto Rico Open welcomes PGA TOUR for 11th annual edition  PGA TOURAfter a one-year hiatus in 2018 to host a charity pro-am for Hurricane Maria recovery, the Puerto Rico Open is now back and stronger than ever. (Kevin C.
Breakfast Briefing: Southwest Airlines apologizes for spate of cancellations  PRWeekSouthwest Airlines took the unusual step of apologizing to customers on Tuesday evening after a spike in cancellations and delays in the past week.
Hurricanes create natural climate change labs in Puerto Rico  Fox NewsThe hurricanes that pounded Puerto Rico in 2017, blasting away most of its forest cover, may give scientists clues to how the world will respond to climate ...
PGA Tour players excited to return to Puerto Rico  Golf Channel7 major champions are in the field as the PGA Tour returns to Puerto Rico for the first time since Hurricane Maria.
PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign  Bitcoin NewsCoinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...
Is Saudi Arabia Using The Pulwama Attack To Enhance Their Public Relations?  ValueWalkDivya Gupta [CC BY-SA 3.0], via Wikimedia Commons The Pulwama attack was an incident of terror which has rocked the already tense India-Pakistan ...
Scientology should get no PR help from Clearwater police, editorial board writes  Tampa Bay TimesThe Clearwater police chief should be neutral, and nothing more, in dealings with the church.
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity  Science MagazineHow dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
Northern Hills superintendent helps school in Puerto Rico  KotatvOnly 5 months ago, Hurricane Maria, a stage 4 storm rocked Puerto Rico. It was the strongest hurricane to make landfall in 85 years. Numerous families were ...
PR: MoneyToken Is Launching Its Own Exchange - in Collaboration With Huobi Cloud  Bitcoin NewsMoneyToken, one of the leading global crypto-lending platforms offering crypto assets-backed loans, has announced the launch of their new MoneyToken ...
PR push for white officer accused of killing armed black man  NBC MontanaNASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man in Tennessee is calling for legal discovery ...
PR: trade.io Enables Purchase of Cryptocurrencies With USD and EUR  Bitcoin NewsMonday, February the 4th, 2019, Hong Kong, Crypto exchange trade.io has announced a partnership with payment processor Simplex, enabling clients to ...
Zuma's nudge nudge, wink wink nuclear meeting with Pr...  Daily MaverickFormer finance minister Pravin Gordhan allegedly warned then president Jacob Zuma that unless done properly, a nuclear deal would make the arms deal ...
Campos: Puerto Rico feeling normal again after hurricane  PGA TOURIn 2018, the Puerto Rico Open was turned into an unofficial charity pro-am event to raise money for hurricane recovery efforts. (Kevin C. Cox/Getty Images).
Arizona's charter school board spends $4K a month on crisis PR expert  AZCentralOpinion: The Arizona State Board for Charter Schools should spend less on PR and more on demanding changes to this year's charter school "reform" bill.
Pop goes with public relations weasel in 'Flack'  Newsbug.infoLOS ANGELES —"Flack" is a new workplace comedy that offers a revealing look at life inside a public relations firm that will do anything for their celebrity clients.
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing  Bitcoin NewsaXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...
PR: Bitcoin.com Partners With Anarchapulco  Bitcoin NewsAcapulco, Mexico - Anarchapulco is excited to announce that Bitcoin.com will be the title sponsor for Anarchapulco 2019, the world's premiere Liberty event for ...
PR: Smartrade Launches Cryptocurrency Exchange  Bitcoin NewsFixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
How The Top PR Firms Secure Results – Plus, The Top 25 PR Firms, According To DesignRush  STL.NewsNEW YORK/ FEBRUARY 20, 2019 (STL.News) 80 percent of business leaders prefer to consumer information through several articles instead of just one.
Covington Catholic Student Hired PR Firm Co-Founded by Mitch McConnell's Former Aide  JezebelOn Saturday, students from Covington Catholic were widely criticized after video was posted that showed them in MAGA hats mocking and harassing Nathan ...
Puerto Rico officer fatally shot during undercover operation  Police NewsThe officer was shot during a drive-by outside of a local business.
HS Roundup: Mackay boys win first district title since 2015  Post RegisterAt Firth, the Mackay High School boys basketball team made 12 3-pointers en route to a 70-63 win over North Gem to claim its first 1A Division II District 5-6 title ...
Sean McGorty Runs PR (13:21), Hits World Standard in First Race with Bowerman TC in Boston  LetsRun.comBy Jonathan Gault February 8, 2019. BOSTON — Before the serious racing gets going at tomorrow's NYRR Millrose Games, a few members of the Bowerman ...
10 Of The Best Airbnbs In Carolina, Puerto Rico  HuffPostAirbnb bookings in Carolina, Puerto Rico, have increased more than 600 percent from 2018.
Spectrum To Offer New, Innovative Video Service 'Spectrum TV Essentials' To Spectrum Internet Customers  PRNewswireSTAMFORD, Conn., Feb. 20, 2019 /PRNewswire/ -- Charter Communications, Inc. today announced that it will launch Spectrum TV Essentials, an innovative ...
Justo brushes off Swiss probe as a 'PR move'  MalaysiakiniSwiss national Xavier Andre Justo, who is being investigated by the authorities in Zurich for economic espionage related to 1MDB, has described the probe as a ...
Power Rankings: Puerto Rico Open  PGA TOURIt's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...
White House spokeswoman leaving to join PR firm | TheHill  The HillWhite House deputy press secretary Lindsay Walters will leave her role in the coming months to take a job with a public relations company, the White House ...
PR providing free of cost travel facility to senior citizens: Rasheed  ARY NEWSISLAMABAD: Federal Minister for Railways Sheikh Rasheed has said senior citizens above age of 70 years are being provided with the free facility to travel, ...
PCOO officials' Europe trip a 'desperate PR stunt' — rights group  Philippine StarA local rights group on Tuesday criticized the government's move to send Presidential Communications officials to Europe to clarify issues in the Philippines, ...
Investors May Skip Puerto Rico Without 'Opportunity Zone' Guarantee  Bloomberg TaxPuerto Rico could lose out on investors looking to funnel money into real estate projects on the island, if a bill to lock in the new incentive goes nowhere.
Vatican child abuse summit: is it more than a PR exercise?  ABC LocalWith survivors already deeply sceptical, a summit to tackle the clerical sex abuse crisis in the Catholic Church is starting at the Vatican tonight.
Puerto Rico & US Virgin Islands Offered Exclusive Hotline to Solix, Inc. E-rate Consulting Services  PRNewswirePARSIPPANY, N.J., Feb. 20, 2019 /PRNewswire/ -- Puerto Rico and U.S. Virgin Islands based schools, libraries and consortia seeking broadband and ...
Midwest Companies Look to Puerto Rico for Workers  FortuneMany companies in Ohio, Iowa, and Nebraska are having difficulty finding local employees. There's also a shortage of legal immigrants to work under the H-2B ...
Puerto Rico's St. Regis Bahia Beach Resort Makes A Comeback With A Fresh New Look  ForbesWhen we talk about tourism, we are in a position where Puerto Rico is open for business.”--José Torres, general manager, St. Regis Bahia Beach Resort.
Alabama mens golf places 11th in Puerto Rico  Gadsden TimesRIO GRANDE, Puerto Rico – The fifth-ranked Alabama men's golf team carded a final round score of 6-under par 282 and finished play at the 2019 Puerto Rico ...
Dorset company helps supply power in Puerto Rico  Bennington BannerDORSET — Grassroots Solar of Dorset, which has provided solar panels and expertise to Puerto Ricans recovering from Hurricane Maria, is extending its ...
Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids  ForbesAfter the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...
If You're an Indie Act in Puerto Rico, This Summit Will Teach You All About the Music Business  RemezclaThis two-day conference will give you the resources you need to make it in the music industry.
Local shelter director returns from Puerto Rico mission  Turn to 10Forever Paws Animal Shelter in Fall River is currently home to nearly a dozen kittens that were rescued from Puerto Rico in the aftermath of Hurricane Maria.
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government  TIMETo hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...
Snoop Dogg’s Former Crisis PR Agent: ‘Jussie Smollett’s Career Is Done If He Faked This Entire Episode’  The Daily CallerSnoop Dogg's ex-PR guy can't see a way out of this mess for Empire actor Jussie Smollett, who recently claimed to be the victim of a gruesome hate crime.
Free Running Program Will Offer Hope to Thousands of Kids in Puerto Rico  runnersworld.comOlympian Beverly Ramos is helping to bring the restorative power of running to an island that's still reeling from months of loss.
PR pros: Jeff Bezos achieved 'hero status' with blog post response to AMI  PRWeekPR pros: Jeff Bezos achieved 'hero status' with blog post response to AMI. From PR Week.
The PR machine which is defaming the Vatican  MercatorNetA British publisher stands to make a motza from a book claiming that 80% of Vatican clerics are gay.
Cruise ship crashes into pier in Puerto Rico  Sky NewsNorwegian Cruise Line says the crash was caused by prevailing winds, which drove the ship into two mooring points.
HUD acknowledges recent shutdown slowed pace of recovery aid to Puerto Rico | TheHill  The HillThe Department of Housing and Urban Development (HUD) acknowledged in a letter to Sen.
Puerto Rico wins court approval for sales tax-backed debt restructuring  CNBCA U.S. federal judge on Monday approved a plan to restructure $17 billion of debt from Puerto Rico's Sales Tax Financing Corporation, known as COFINA, ...
The Ruins of Central Aguirre – Central Aguirre, Puerto Rico  Atlas ObscuraDiscover The Ruins of Central Aguirre in Central Aguirre, Puerto Rico: This nearly abandoned "company town" is a ghost of Puerto Rico's once-lucrative sugar ...
The public relations war over freshwater has re-started  Stuff.co.nzOPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...
Puerto Rico Hopes For A Lingering 'Hamilton' Effect  ForbesAs "Hamilton," featuring the return of star Lin-Manuel Miranda ends its run at the Centro de Bellas Artes in San Juan, Puerto Rico, the island is hoping for the ...
The EU’s Dirty Money Blacklist: North Korea, Syria, and… Puerto Rico?  Foreign PolicyThe U.S. Treasury Department scolded the European Union for including U.S. territories on a list of dirty money hotspots around the world, telling American ...
Mom's sea of grief leads her on mission to Puerto Rico  WNEM SaginawEach day starts anew on the small Puerto Rican island of Vieques still emerging from devastating hurricanes more than a year ago.
Hedge Funds Bask in Puerto Rico Bond Deal  The Wall Street JournalA small group of hedge funds are being rewarded for backing an $18 billion restructuring of Puerto Rico's sales-tax debt that saddled other investors with losses.
"The website looks like a GSCE project": PR pros take on launch of The Independent Group  PRWeekPR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
Puerto Rico implements water rationing measures amid drought  CBS NewsSan Juan, Puerto Rico — Tens of thousands of people in Puerto Rico will face water rationing due to increasingly dry conditions in a U.S. territory still struggling ...
Study: Puerto Rico received slower, less "generous" federal disaster aid than Texas, Florida  CBS NewsThe federal government's response to hurricanes Harvey and Irma on the mainland was faster and more "generous" — in terms of resources and funds — than ...
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Speak Up

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PR tips for business

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Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

Is This the PR You Thought You Were Getting?

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P.R. Strategies for Professional Service Providers

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Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the... Read More

Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit and association managers,... Read More

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

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