35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Peter Finn appointed to PR Trust Board of Trustees  Exchange4MediaFinn is founding managing partner of independent PR firm Finn Partners.
Police fire tear gas at protesters calling for PR governor to resign  New York Post Videos captured in San Juan show police firing the tear gas at the protesters, who demanded the island's governor Ricardo Rossello step down.
Superdream's former PR team joins rival marcoms agency  PRWeekSuperdream's former PR team joins rival marcoms agency. From PR Week.
How to break into the UAE PR and Communications industry  Gulf News“Advertising is what you pay for, publicity is what you pray for.” Public Relations in simple terms is promoting a product, *service*, event or idea through unpaid ...
Is earned media on the way out? - PR Daily  PR DailyEarned media, long the mainstay of public relations, is rapidly dwindling in importance, changing the nature of public relations. Many PR leaders defend the ...
Milk Makeup Is Seeking Fall '19 PR Interns In New York, NY  FashionistaAt Milk Makeup, we believe in good ingredients + epic payoff. We're cruelty-free, paraben-free, and 100% vegan.
Saudi Arabia easing male guardianship law: True reform or symbolic PR?  DW (English)Saudi women are treated as legal minors their entire lives — they even need permission from a male guardian to travel. This rule is set to be relaxed, but will it ...
Impeachment committee forms in Puerto Rico as protesters call for Gov. Rosselló to resign  CNNSan Juan, Puerto Rico (CNN) As thousands of people crowded the streets calling for Gov. Ricardo Rosselló to step down, the president of Puerto Rico's House ...
A slew of PR pros share what they do for a living - PR Daily  PR DailyIf you ask 10 PR professionals what they do for a living, you'll probably get 10 different answers. For example, the 2019 JOTW Communications Survey asked ...
PR: Folgory Launches Mobile App and Regulated Crypto Exchange  Bitcoin NewsFolgory, the fully integrated app and trading exchange launches to bring a range of services to crypto users. The intellectual and logistical demands of trading ...
Five Tips For Aspiring PR Professionals  ForbesGet established in the field and start the process of becoming a media master.
Mediawatch admires Man Utd's running PR campaign...  Football365.comPlaying the percentages 'Of all the statistics gathered by Manchester United's backroom staff during the first two weeks on tour, one in particular stands out.
Breakfast Briefing: 5 things for PR pros to know on Monday morning  PRWeekThis week in celebrities influencing brand decisions… Popsicle tweeted on Sunday evening that its goal of 100,000 retweets had been met by Twitter users ...
Jeffrey Epstein’s sinister PR strategy was a ‘classic tactic of spamming the internet’  MarketWatchA reputation-repair program for a prominent person convicted of criminal wrongdoing can easily cost more than $100000.
Protesters Take Over Grand Central in Solidarity With PR  NBC New YorkCrowds filled up Grand Central Station Monday to echo the massive protest in Puerto Rico calling for Gov. Ricardo Rosselló's resignation.
By running unwitting PR for Jeffrey Epstein, Forbes shows the risks of a news outlet thinking like a tech platform  Nieman Journalism Lab at HarvardA technology company, anxious to grow its userbase and hungry for *content*, settles on a bargain: It'll let people publish anything they want, directly on the ...
Woman mentioned in Puerto Rico gov.'s texts speaks out  CNNFormer New York City Council Member Melissa Mark Viverito, who was specifically targeted in Gov. Ricardo Rossello's messages, says Puerto Ricans have had ...
Third PR and communication person quits Star India in July - Sports Business News India  InsideSportSports Business News India: Star India's Preeti Puri Sharma has reportedly stepped down from her position as the Vice President - PR.
Former health minister rejoins controversial drug maker's PR agency  The GuardianFormer health minister James O'Shaughnessy has rejoined the PR consultancy Portland, whose clients include a US drug company which is refusing to drop the ...
The pros and cons of hiring in-house versus agency public relations  AdAge.comOne of the most critical decisions you'll face as an entrepreneur is determining the best channels -- and partners -- to help promote your brand's message.
Supporters Watch from Chicago as Thousands Protest in PR  NBC ChicagoMany in Chicago watched in support of protests taking place in Puerto Rico Monday. Tens of thousands of Puerto Ricans jammed a highway to demand the ...
U.K., Puerto Rico, Equifax: Your Tuesday Briefing  The New York Times(Want to get this briefing by email? Here's the sign-up.) Good morning. We're covering the ballooning federal budget and the growing protests in Puerto Rico.
Puerto Rico protesters are clearing the streets after a night of demonstrations included police firing tear gas  CNNSan Juan, Puerto Rico (CNN) Protesters calling for the resignation of Gov. Ricardo Rosselló began clearing the streets in the early morning hours of Thursday, ...
Positive Guidance 15U Basketball Team Earns 2nd Place in PR  Saint Croix SourceThe Positive Guidance 15-and-Under (15U) team recently competed in the Puerto Rico Shootout International Basketball Tournament and earned second place ...
Tear Gas Fired at Puerto Rico Protesters Amid Calls for Governor’s Resignation  The New York TimesA day of protests turned raucous in Puerto Rico and the police fired tear gas to hold back a crowd demanding the resignation of Gov. Ricardo Rosselló.
US briefing: Puerto Rico protests, budget deal and South Korea warning shots  The GuardianTuesday's top story: police fire teargas at crowds amid Puerto Rico general strike. Plus, why so many people are getting shot on California freeways.
Huntsworth PR shops return to like-for-like growth; proposes sale of Grayling Middle East  PRWeekHuntsworth saw like-for-like revenue growth in its comms agencies for the first time in "a number of years" in the first half of 2019, with Grayling UK highlighted for ...
A day in the life of... Head of Content and Digital PR at MediaVision  EconsultancyJodie Harris is Head of *Content* and Digital PR at MediaVision, a London-based integrated digital marketing agency. We caught up with her to find out about the ...
HBO's Head of PR to Depart After Nearly 40 Years  Hollywood ReporterTwo months after corporate parent WarnerMedia enlisted Kevin Brockman as its head of PR, HBO's head of corporate communications Quentin Schaffer is set to ...
Royal Caribbean, MSC Cruises cancel port stops in Puerto Rico ahead of planned protests  USA TODAYSeveral cruise lines have canceled port stops in San Juan ahead of planned protests Monday in Puerto Rico, aimed at forcing the governor to resign.
Protester slams Puerto Rico's governor: We cannot forgive him  CNNCNN's Leyla Santiago talks to one protester in San Juan, Puerto Rico, where thousands are demanding Governor Ricardo Rosselló's resignation over chat ...
The Political Crisis in Puerto Rico  The New York TimesA leaked group chat involving the governor set off protests demanding his resignation. The outcry has brought the island to a crossroads.
New Balance Hands Global PR Business To MullenLowe  The Holmes ReportBOSTON — Sportswear giant New Balance has handed its global public relations business to MullenLowe PR, formally naming the firm its PR agency of record.
Unfazed by accidents, PR will launch five more freight trains  DAWN.comLAHORE: Despite a couple of more trains narrowly escaping major accidents due to ongoing administrative and operational issues being faced by the Pakistan ...
Cannes 2019: PR Firms Close Out Week With More Wins — Full Roundup  The Holmes ReportOn the fifth and final day of Cannes Lions, Alison Brod picked up a Titanium Grand Prix for its PR support of Burger King's “The Whopper Detour” campaign.
PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry  PRWeekPR has a public perception problem as a majority of people believe brands and organisations use it to hide the truth and cover up their mistakes, a new study of ...
53% of PR pros use a wire service, Coca-Cola's approach to inclusion, and words to banish - PR Daily  PR DailyGood morning, PR pros: Diet Coke is removing the labels from some of its cans to help consumers “start a conversation about theirs.” The campaign, called ...
Tulsi Gabbard reiterates call for Puerto Rico Governor Ricardo Rosselló to step down  CBS NewsDemocratic Rep. Tulsi Gabbard, a presidential candidate, reiterated her call for the governor of Puerto Rico to step down over a series of scandals that have ...
Protests grow as calls mount for Puerto Rico governor to resign  MSNBCThousands gathered in San Juan early Monday to take part in what's expected to be the largest protest in Puerto Rico's history, occupying the island's busiest ...
Puerto Rico Leadership in Turmoil Amid Calls for Ricardo Rosselló to Resign  The New York TimesTwo senior members of Gov. Ricardo A. Rosselló's cabinet have stepped down amid a widening political crisis in Puerto Rico.
WOTS UP | USFDA turns Big Brother; PR spices up corporate war  MoneycontrolUSFDA UPS ANTE ON COMPLIANCE. The USFDA audits are now going beyond just compliance with current good manufacturing practices (cGMP) at ...
Red Havas young gun takes the helm of Manchester PR agency  PRWeekRed Havas head of news Alex Duckett, 27, has left to lead Manchester-based agency Wentworth PR. He played a pivotal role in Greggs' vegan sausage roll ...
Trump Almost Had a Good PR Day Until Justin Bieber Ruined It  Law & CrimePersonally, I'm glad to see Justin Bieber using Twitter for good, whether that means improving conditions for detained immigrants, detained rappers, or just.
Announcing PR Daily's 2019 Digital Marketing & Social Media Awards finalists - PR Daily  PR DailyThe digital landscape is constantly changing, and it's overcrowded with *content*. It takes an innovative, creative and well-planned approach (and incredibly ...
Media diversity concerns as PR firm takes control of Tasmanian regional papers  ABC NewsA public relations firm boasting two former Liberal party senior advisers has purchased two regional Tasmanian newspapers, installing as editor a controversial ...
Maggie Wanezek, 13, Hits PR 1:02.19 in 100 Back at Minneapolis Sectionals  SwimSwamMaggie Wanezek first broke 1:03.0 in May, going 1:02.34 to qualify for Olympic Trials. This is now her third instance under 1:03 and her best time.
PR: Bitcoin.com Wallet Joins Blockchain Consortium FIO  Bitcoin NewsBitcoin.com wallet, the official wallet of Bitcoin.com, has joined the Foundation for Interwallet Operability (FIO) in a move that will assist the wave of new users ...
Garuda Makes Peace With Vlogger to End Latest PR Disaster  Jakarta GlobeThe flag carrier has been on the receiving end of a social media backlash after charging a disgruntled passenger with defamation.
PR: Liechtenstein Financial Market Authority Approves Tokenized Real Estate Investment Product  Bitcoin NewsCROWDLITOKEN AG pioneers and starts distribution of a digital bond – European retail investors benefit as well For the first time in Europe, the Liechtenstein ...
New PR agency names top Mergermarket M&A adviser rankings  PRWeekJoele Frank Wilkinson Brimmer Katcher and Kekst CNC are the new names at the top of two Mergermarket tables that rank PR agencies by M&A deals they ...
FBI makes arrests in Puerto Rico corruption scandal, prompting calls for governor’s ouster and concerns about billions in storm aid  The Washington PostThe FBI on Wednesday arrested two former senior officials who served in the administration of Puerto Rico Gov. Ricardo Rosselló, leading the chairman of the ...
Jail for polo player who gave false info in PR application  The Straits TimesA Pakistan-born polo player, said by his lawyer to be Singapore's highest-ranked, was sentenced to jail yesterday for lying about his secondary school 13 years ...
Murkomen dismisses CS Rotich's arrest as PR...  Citizen TVElgeyo Marakwet Senator Kipchumba Murkomen has dismissed the arrest of Treasury CS Henry Rotich over the Arror & Kimwarer dams scandal as a 'public ...
Mike Liotta Exits True Public Relations, Launches PR Machine  DeadlineEXCLUSIVE: Mike Liotta has stepped down from his role as VP at True Public Relations to launch PR Machine. The newly formed boutique agency will be ...
On the ground as Puerto Rico's political protests erupt  CNNLeyla Santiago reports from Puerto Rico, where a standoff between protestors and the Puerto Rican governor has sent the island into political chaos.
CMS Board Hires PR Firm To Deal With Superintendent Suspension Aftermath  WFAEThe Charlotte-Mecklenburg Schools board has hired a global public relations firm for $30000 that specializes in crisis management to deal with the.
Protesters In Puerto Rico Continue Calls For Gov. Rossello To Resign  NPRNPR's Steve Inkeep talks to political anthropologist Yarimar Bonilla, who has been protesting in Puerto Rico to force the governor to resign.
AT&T explores sale of its Puerto Rico business: sources  Reuters(Reuters) - AT&T Inc (T.N) is exploring options for its business in Puerto Rico that could include a potential sale for around $3 billion, people familiar with the ...
Boris Johnson, Iran, Puerto Rico: Your Tuesday Briefing  The New York Times(Want to get this briefing by email? Here's the sign-up.) Good morning. We're covering the Conservative leadership election in Britain, President Trump's ...
Steps away from Puerto Rico's massive protests, one church closes its doors in fear of violence  CNNSan Juan, Puerto Rico (CNN) Down the street from La Fortaleza -- the mansion of Puerto Rico's embattled governor -- is the oldest cathedral on the island, San ...
PR: Cred and Bitcoin.com Join Forces to Boost Crypto Lending  Bitcoin NewsBy John Yearwood Cred Correspondent Amid a dramatic Bitcoin bull run, two of the most influential names in the blockchain finance industry have launched a.
Puerto Rico governor Rosselló street protests: Police fire tear gas  AxiosAfter a day of largely peaceful protests involving hundreds of thousands of people, Puerto Rico police used tear gas to try and disperse demonstrators from the ...
CMS Board hires PR firm for damage control of superintendent suspension  WBTVSources say the firm is expected to specifically to handle the situation involving the superintendent's suspension so that CMS employees wouldn't have to deal ...
Trump: 'I'm The Best Thing That Ever Happened To Puerto Rico'  Yahoo NewsAs hundreds of thousands gathered in the streets of San Juan to call for the removal of Gov. Ricardo Rosselló, President Donald Trump launched harsh verbal ...
Puerto Rico's Legislative Assembly Could Start Impeachment Proceedings  NPRNPR's Ari Shapiro speaks with Yanira Reyes Gil, an associate law professor in Puerto Rico, about possible impeachment proceedings regarding Gov. Ricardo ...
5 things to know for July 22: Puerto Rico, Iran, Hong Kong, weather  CNN(CNN) Congrats to Shane Lowry! The Irish golfer captured his first major title by winning the Open over the weekend. Here's what else you need to know to Get ...
I went to Puerto Rico to see Israeli aid in action  ISRAEL21cEarlier this year, I flew to Puerto Rico with ISRAEL21c and discovered just how much Israeli aid organization, IsraAID has helped the people of the island in the ...
PR Connect: Lightspeed announces the second edition of Extreme Entrepreneurs - the no-strings attached training program to help high potential founders  MoneycontrolThrough the afternoon, the selected startups will have their business and points of view tested by a Lightspeed Partner.
McHugh Brothers Battle in 200 Breast, Beata Nelson Hits PR in Minneapolis  SwimSwamIn a battle of the brothers, Max McHugh took down older brother Conner McHugh in the men's 200 breast tonight in Minneapolis. Max, a rising sophomore with ...
Puerto Rico, Boris Johnson, India: Your Monday Evening Briefing  The New York TimesHere's what you need to know at the end of the day.
FAI trio decided best form of PR defence was attack  The TimesWhen the FAI board had an emergency meeting at 10pm on Friday, March 22, John Delaney, Donal Conway and Cathal Dervan, the FAI's new communications ...
The golden age of the pop PR  New StatesmanThe life of a Premier League pop music publicist is never easy. Sometimes it involves your band dragging you to their van in the early hours of the morning, ...
Corruption, Mismanagement, and Disrespect Fuel Puerto Rico Protests  The Real News NetworkThe political crisis in Puerto Rico is deepening, with a massive strike and hundreds of thousands taking to the streets, demanding Governor Rosselló resign for ...
How Samantha McMillen Went From Magazines and PR to Styling Elle Fanning and Johnny Depp  FashionistaIn our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success ...
Hewlett Packard Enterprise restructures global comms  PRWeekSAN JOSE, CA: Hewlett Packard Enterprise has restructured its global corporate communications function into five teams. Some of the teams have been merged ...
Two-thirds of Americans support statehood for Puerto Rico, Gallup finds  CNNWashington (CNN) Two in three Americans support statehood for the US territory of Puerto Rico, a Gallup Poll released Thursday found, a figure that's largely ...
Harpootlian blasts Richland County for voting to hire PR firm  The StateSC state Sen. Dick Harpootlian blasted Richland County Council for voting to hire public relations consultants to conduct PR for county council members, saying ...
Newspaper ad allegedly by S'pore PR woman, 44, seeking soulmate who earns at least S$10000 a month  Mothership.sgLove can be left to chance and discovered in unexpected places, but some would rather take destiny into their own hands.
Stream Residente's Puerto Rico Protest Song "Afilando Los Cuchillos' : Alt.Latino  NPRAmid the most crucial political crisis to hit Puerto Rico in its modern history, Puerto Rican artists Residente, Bad Bunny and iLe respond with music in real time.
Chaotic Sneaker Drops: A Marketing Dream or PR Nightmare for Brands?  Footwear NewsA hyped Adidas collaboration with AriZona Iced Tea was shut down by the NYPD over safety issues this week. Is this a PR dream or nightmare?
Did Betsy DeVos's School Choice Program Enable Puerto Rico's Corruption Scandal?  ForbesYesterday, the former education secretary of Puerto Rico, Julia Keleher, returned to the island to stand trial after being arrested by the FBI on July 10th on fraud ...
Embattled Puerto Rico Gov Apologizes for Profane Tirade Against Ex-NYC Council Speaker  NBC New YorkPuerto Rican Gov. Gov. Ricardo Rosselló was in Europe with his family this week on vacation when his administration took several hits that many believe have ...
Does Richland County need better PR? Council members want to hire an image maker  The StateRichland County Council wants to hire an outside communications firm to help council members better communicate with county residents about what they do.
PR: Matrix Exchange Receives Approval From Abu Dhabi Global Market  Bitcoin NewsAbu Dhabi-based crypto asset exchange, Matrix Exchange announced on July 12 that it has received an In-Principle Approval (IPA) from by the Financial ...
Are Meghan Markle and Kate Middleton's Public Appearances a PR Stunt to Quiet Feud Rumors?  The Cheat SheetMeghan Markle and Kate Middleton's recent public appearances have quieted rumors that the duchesses are feuding, but has it all been a PR stunt?
PR Connect: Why should you invest in a Bajaj Finance Fixed Deposit now?  MoneycontrolFinance Minister, Nirmala Sitharaman, presented the first budget for the Government's second term on 5 July 2019.
Puerto Rico’s Bankruptcy Plan Is Almost Done, and It Could Start a Fight  The New York TimesAfter three years of negotiations, Puerto Rico's federal overseers are at last finishing up a plan to complete the restructuring of the island's roughly $124 billion in ...
Rebuilding continues in Puerto Rico 2 years after hurricane Maria  Aljazeera.comIt has been nearly two years since hurricane Maria devastated much of Puerto Rico. But the survivors of the catastrophe on the island are still rebuilding their ...
Nick Clegg: “I'm not just providing a PR gloss”  Financial TimesICYMI, former deputy prime minister-turned-YouTube sensation-turned-Facebook flack Nick Clegg went on Radio 4's Today programme earlier on Monday to ...
Jada Russell, High-Powered PR Boss, Dies After Breast Cancer Battle  Block Club ChicagoENGLEWOOD — Jada Russell, a high-powered public relations executive who served clients including Dwyane Wade, Jesse Jackson and Rhymefest, died ...
Taylor Swift and Scooter Braun: A Crisis PR Expert’s Take on ‘Scootergate’  VarietyCrisis PR expert and music industry veteran Dylan Jones offers his take on "Scootergate" and navigating tricky business spats in public.
Protest Planned In South Florida As Outrage Over Puerto Rico Governor Continues  CBS MiamiSunday, the governor announced he won't seek reelection for a second term and Monday he made another attempt at damage control, but nothing seems to be ...
PR: Tokengen Makes Creating and Automating ICOs Free  Bitcoin NewsSofia, Bulgaria, June 28th, 2019: Niquid Tech today announced the release of a new version of TokenGen, the company's proprietary ICO automation tool.
'Start Here': Iran seizes British tanker and Puerto Rico gov will not seek reelection  ABC NewsIt's Monday, July 22, 2019. Here's what you need to know to start your day.
WATCHING NOW Protesters demand Puerto Rico governor's resignation  CityNews TorontoProtesters are demanding the resignation of Puerto Rico's governor. Melissa Duggan on how the leak of offensive chat messages sparked the massive ...
Puerto Rico Protests Break Out in Columbus Circle  NBC New YorkOne day after Puerto Rico's embattled governor said he would not resign, hundreds of thousands of people took over San Juan's biggest highway. In NYC, a ...
Trump Locates the Most Offensive Possible Take on Puerto Rico  SplinterPresident Donald Trump welcomed Pakistani Prime Minister Imran Khan to the White House on Monday, where he used the foreign head of state's visit to ...
2 years after hurricanes, Trump administration has OK'd only 9 projects for funding in Puerto Rico  USA TODAYWASHINGTON – Nearly two years after Hurricanes Irma and Maria left Puerto Rico in shambles, the pace of recovery on the U.S. territory remains at a crawl as ...
Opinion: Puerto Rico Protests are a Reaction to Corruption  Wall Street JournalProtests have rocked the island of Puerto Rico after leaked messages involving Governor Rosselló were released, which targeted both political adversaries and.
'Lion King,' heatwave and Puerto Rico protest: 5 things you need to know Monday  USA TODAYAmericans ready to protest in Puerto Rico and a former justice's body returns to the Supreme Court. Here's what to know Monday.
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Public Relations ? Defining Your Organization from the Inside Out

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The Press Release Method to Get Great Publicity

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Why Not Juice-Up Your PR?

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Don't assume that a reporter understands financial planning. If anything,... Read More

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Managers Need Basic PR

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The Most Important PR In America

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The next time a newspaper photographer takes your photo, remember... Read More