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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Bianchi Public Relations Welcomes Winter Intern PRNewswireTROY, Mich., Jan. 21, 2019 /PRNewswire/ -- Brittany Woods has joined Bianchi Public Relations, Inc. — a full- *service* business-to-business PR firm with special ...

Calculated risks and strategic game plans make PR in cannabis a creative challenge The GrowthOpWhen it comes to marketing and promotion in the cannabis industry, there's a clear “before” and “after”. Before regulations were set in stone on Oct. 17, the trend ...

Healthcare PR pioneer Nick Henderson dies PRWeekHenderson was head of communications at the Association of British Pharmaceutical Industry in the mid-1960s before founding what is commonly viewed as the ...

Avaya calls up AxiCom to handle UK PR PRWeekBusiness communications tech giant Avaya has appointed BCW Group's tech agency AxiCom as its UK PR and social media agency following a competitive ...

Good Relations wins Avon consumer PR pitch PRWeekGood Relations wins Avon consumer PR pitch. From PR Week.

Good Relations wins Avon brand PR brief Prolific NorthBeauty giant Avon has appointed PR and *content* agency Good Relations as its UK brand PR agency after a three-way pitch. The brief will see Good Relations, ...

Canada alters norms for PR applicants The Tribune IndiaVarinder Singh. Tribune News *Service*. Jalandhar, January 20. In what may come as a shock to those looking for greener pastures in Canada, the Government ...

Huawei launches a PR offensive — but it may face a 'literally impossible' task Yahoo! Finance NewsA Huawei board member said the company is committing to being more transparent for "the foreseeable future."

When Is A Corporate-Environmental Partnership More Than Just PR? NET WebsiteInvestors are telling companies they want to see them work on sustainability. Environmental nonprofits can help. But when major agribusinesses pair up with ...

Historic photos, iconic quotes flood social media for MLK Day - PR Daily PR DailyThe oratory of Dr. Martin Luther King Jr. continues to inspire communicators a half-century after his death. On the federal holiday celebrating his legacy, brand ...

Celestyal Cruises hires Gate 7 as PR agency mUmBRELLA*Greek cruise company Celestyal Cruises has appointed Gate 7 to its Australian PR account. Gate 7, a tourism marketing agency, will be responsible for.

Bitcoin PR Buzz Announces January PR Sale With $200+ Discounts PRNewswireBELIZE CITY, Belize, Jan. 18, 2019 /PRNewswire/ -- To celebrate the start of another year for crypto, Bitcoin PR Buzz are offering up to $200 off all PR packages, ...

When the public relations industry does PR for itself Financial TimesEarlier in January, BBC Radio 4 broadcasted the Art of Public Relations, a show which featured actual public relations specialists. What followed was a strange ...

Grammatik promotes Matchett to managing director PRWeekHe will lead the focus for Grammatik's client portfolio, overseeing the management team and developing campaigns to help grow the business. Matchett has ...

Infographic: Are marketers fibbing about social media video efforts? - PR Daily PR DailyBy Brendan Gannon · @Gannon3Brendan. Jan. 21, 2019. SHARE. Click Here to Expand. Click Here to Expand. Marketers talk a big game when it comes to ...

Rebranding After A Company PR Crisis? Here's How To Do It Right ForbesWhen a PR crisis sparks the need for a company rebrand, it's important to do it right, or negative perceptions may linger. Members of Forbes Agency Council ...

How to prove your PR value in 2019 G2 CrowdPublic relations and marketing work very closely that, often, the lines get crossed. If you're a PR professional, learn tips on how to prove the importance of your ...

Interview With Maria Loupa, Account Director at Ballou PR AiThorityThe AiThority Interview Series with Maria Loupa of Ballou PR is an AI-centric chat on AI/ML, Data Analytics, PR Tech & relevant technologies.

Health specialist Journalista hires first managing director PRWeekThomson, who has a degree in international relations from the London School of Economics and a master's in bio-business, has about five year's experience in ...

PR salaries to be squeezed in 2019 - analysis PRWeekPR professionals looking for a new job should not expect a substantial rise in pay, as advertised salaries are forecast to track well below inflation this year, ...

8 PR trends that will actually happen in 2019 The Next WebAs PR professionals, we have all nearly done a good job surviving another year in this industry, and yes, I consider “you're breathing” to be about the only ...

Fusion Media to handle PR for sports clothing brand PRWeekFusion has been tasked with helping the company grow awareness and understanding of its products amongst British runners, cyclists, hikers and skiers as ...

7 PR Trends That Will Help You Prepare For 2019 Inc.It's that time of year again. You and the other leaders at your company are spending time looking back on the year's performance--what went well, what could be ...

Provoke Piers: PR agency launches tool for triggering Piers Morgan PRWeekIt's becoming the PR tactic du jour - and now a PR agency has launched a website dedicated to generating campaign ideas to trigger Piers Morgan. News.

Prince Philip car crash: Buckingham Palace accused of ‘DIY public relations’ ExpressTHE way Buckingham Palace have mismanaged the fallout from Prince Philip's car crash has been condemned as “DIY public relations” by an industry expert.

Target Restructures Communications & Marketing Amid PR Agency Review The Holmes ReportMINNEAPOLIS — Target has upped its two top marketing execs — Katie Boylan and Rick Gomez — as part of a larger revamp of how the retail giant handles its ...

UK PR agencies (and groups) to watch in 2019 PRWeekUK PR agencies (and groups) to watch in 2019. From PR Week.

Huawei Reviews Global Consumer PR Support The Holmes ReportSHENZHEN — Huawei is reviewing global PR duties for its consumer devices, the Holmes Report can reveal, as the Chinese tech giant increasingly relies on its ...

PR mogul Frieha Altaf hits back at allegations of workplace harassment The Express TribuneFormer intern had accused CEO of Catwalk PR of treating her employees like slaves.

Investor response to crises 'led by reputation more than numbers' PRWeekInvestors give far more importance to reputational factors than financial considerations when responding to corporate crises, according to new research from FTI ...

Confessions of a PR person: ‘Companies have been burned by PR firms a lot’ DigidayIn our latest Confessions series, a publicist reveals how they were poached by a client.

Hanover wins Mondelez trade PR pitch PRWeekFood and drinks giant Mondelez International has chosen Hanover Communications as its trade communications agency following a competitive pitch. News.

Honda appoints new UK lifestyle PR agency PRWeekHonda appoints new UK lifestyle PR agency. From PR Week.

Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down afaqsAshish led the digital marketing & PR team for the last two years.

Ogilvy's John Seifert dishes on the future of PR at Ogilvy PRWeekOgilvy's John Seifert dishes on the future of PR at Ogilvy. From PR Week.

ANALYSIS: At UN, another PR ‘victory’ for Abbas The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”

PR tender issued in effort to attract more British tourists The Irish TimesTourism Ireland says opportunities to entice visitors from Britain persist despite Brexit.

Metro PR Cofounders Tess Finkle And Laura Michael On Finding The Yin To Your Yang In Business ForbesTess Finkle likes to call Laura Michael the yin to her yang. It's an endearing sentiment from the two cofounders of Metro PR, a female owned-and-operated ...

Chime launches internal LGBTQ network PRWeekChime launches internal LGBTQ network. From PR Week.

Corbyn Calls May's Cross Party Talks a `PR Sham' BloombergU.K. opposition Labour Party leader Jeremy Corbyn speaks in the House of Commons in London about Prime Minister Theresa May's plan to secure a ...

PR: The Faireum Blockchain, A New Way to Invest, Play and Everything In Between CoingapeFaireum releases its new blockchain-based technology that will break ground for crypto investors, traders and online gamblers alike.

From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...

Honda UK Appoints Mischief As Lifestyle PR Agency The Holmes ReportThe agency won the car and motorbike manufacturer's account after a three-way competitive pitch.

A Homecoming for “Hamilton” in Puerto Rico The New YorkerTwo Fridays ago, Puerto Rico, like New York before it, had a serious case of “Hamilton” fever. A touring production of the hip-hop musical was about to open at ...

Crisis and PR Experts Are In Agreement About R. Kelly’s Future VultureR. Kelly needs to keep his mouth shut and disappear. That's the near-unanimous feeling of the millions of people who watched Lifetime's Surviving R. Kelly ...

Why McDonald's doesn't fight social media wars PRWeekThe home of the Golden Arches has a reason for staying silent in the face of social media attacks by competitors such as Wendy's and Burger King. News.

Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..

Assistant Account Executive job with Colangelo & Partners Public Relations | 386893 mediabistro.comAssistant Account Executive in New York , Experienced (Non-Manager), PR & Communications, Marketing & Communications with Colangelo & Partners Public ...

Molly Huddle Going for Speed at the 2019 London Marathon runnersworld.comHow fast can Molly Huddle really run 26.2 miles? She's hoping to find out this spring, when she heads to the London Marathon, where she wants to land on the ...

PR: Fomo2Moon - A Blockchain Lottery for Everyone Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...

The weekend the wheels fell off the Royal PR machine Daily MailREBECCA ENGLISH: In the twilight of her remarkable reign, the Queen could be forgiven for sitting back with a quiet smile of satisfaction.

The Mixed Reception of the Hamilton Premiere in Puerto Rico The AtlanticPolitical discord coupled with the lingering effects of 2017's Hurricane Maria challenged the arrival of the famed musical.

PR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get' PRWeekPR leaders and creatives have applauded the sentiment, but slated the execution of Gillette's new campaign ad that tackles 'toxic masculinity'. News Analysis.

PR management firm Cision is acquiring Falcon.io to expand into social media marketing TechCrunchSocial media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media ...

Cathay Pacific's second pricing blunder: A silver lining for PR? Marketing InteractiveFor the second time running withing the span of a month, Cathay Pacific has again mistakenly offered hugely discounted prices on its first class flights. This time ...

Suspect in Tema port PR manager's murder remanded GhanaWebThe Tema TDC Magistrate Court has remanded into prison custody the houseboy of the murdered Marketing and Public Relations Manager of the Tema Port, ...

FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown? Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.

Democratic delegation’s trip to Puerto Rico becomes a target for Trump Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...

PR: Prime XBT $1,000,000 giveaway returns after being suspended due to huge interest CoingapeLast Friday, January 11th, a new cryptocurrency trading platform, Prime XBT, announced the official start of the largest giveaway in 2019. The giveaway, which ...

Unai Emery is having none of Ozil’s PR campaign… and even Arsenal stars are fed up with German star’s mood swi The SunSunSport's Chief Football Reporter claims nobody knows what to do with the £350000-a-week German midfielder.

Media turns blind eye to Dems' jaunt to PR during shutdown OneNewsNowThe mainstream media has given little attention to Democrats' weekend excursion to Puerto Rico while the party complains about President Trump causing ...

Enter Now: 2019 Global PR Rankings And Agencies Of The Year The Holmes ReportAgency heads can now submit their 2018 numbers to our annual Global 250 PR Agency Ranking, and also take part in our 2019 Agencies of the Year ...

Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico The New York TimesThe show's creator hopes its 17-day run in San Juan will call attention to the struggling island's needs as well as its riches.

Brexit: Jeremy Corbyn on PM's statement and offer of talks BBC NewsLabour leader Jeremy Corbyn says the prime minister is in "deep denial" and must change her red lines over a Brexit deal.

Gillette debate cuts two ways PRWeekA new ad from the iconic razor brand has set the internet on fire with debates around Gillette's new The Best Men Can Be positioning - this and other recent ...

As Techlash Grows, Microsoft's $500M Housing Pledge Is More Than Just Good PR TheStreet TechFor tech companies, investments like Microsoft's $500 million housing pledge are more than just good PR. Amid growing mistrust of the industry, good corporate ...

City Close to Choosing Consultant Firm for Early Intervention Program erienewsnow.comThe city's effort to address long-term budget deficits is continuing to take shape.

MWWPR hires Ogilvy vet Michelle Rios to lead DC office PRWeekWASHINGTON: MWWPR has hired Michelle Rios as EVP of corporate affairs and MD of its Washington, DC, office. Rios started the job on January 14.

Big Ideas Are Blossoming in Puerto Rico ForbesPuerto Rico is Fearlessly Building a More Resilient, and Independent, Society in the Aftermath of Hurricane Maria. While all eyes were on Puerto Rico this week ...

Why the White House is attacking Democrats for traveling to Puerto Rico, explained Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid a partial government ...

Trump tried to deny Hurricane Maria relief money to Puerto Rico VoxA Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...

Financial PR firm Madden & Assoc makes new appointments mUmBRELLA*Corporate and financial PR firm Madden & Assoc have made a raft of promotions and hires. The announcement: M&A announces key appointments and.

Lin-Manuel Miranda’s Passion for Puerto Rico The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.

Jimmy Fallon Visits Puerto Rico and Performs With Lin-Manuel Miranda Hollywood ReporterDuring Jimmy Fallon's visit to Puerto Rico, 'The Tonight Show' host rode a zip line and performed with Lin-Manuel Miranda on the 'Hamilton' stage.

Nicola Sturgeon and Alex Salmond in PR war over 'smear' her chief of staff knew about sexual misconduct inquiry Telegraph.co.ukNicola Sturgeon and Alex Salmond were yesterday embroiled in public warfare over "smears" claiming she misled the public about when her chief of staff knew ...

PR: Dentacoin Trusted Reviews Revamped Version Released Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...

A Wave of Daytime Killings Has Puerto Rico on Edge The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.

PR Professionals’ third offshore office in Bahrain Exchange4MediaPRP's operation in Bahrain is supported by event management company Room 32, a subsidiary of Mcindies Holding Company, the group that publishes ...

Atiku US' Visit, A Political, PR Disaster- Buhari Campaign Organisation Leadership NewspaperThe President Muhammadu Buhari campaign organisation has described the recent visit of the presidential candidate of the Peoples Democratic Party,Atiku ...

P.E.I. PR referendum road show launches this week CBC.caGerard Mitchell, P.E.I.'s commissioner for the referendum on proportional representation, says his most important job is making sure Islanders understand the ...

Arcadia University Takes on Puerto Rico for Winter Training SwimSwamDivision III Aracadia University in Glenside, Pennsylvania escaped the Philadelphia winter break from December 31st through January 7th for a trip to Puerto ...

Puerto Rico Picks Bidders for Ailing Power Utility Wall Street JournalPuerto Rico took an important step toward privatizing its bankrupt public power monopoly and bringing in new investment to help modernize the utility and ...

LIVE: AFC Asian Cup 2019 – Thailand vs China PR FOX Sports AsiaThe group stage of the AFC Asian Cup 2019 is done and dusted with and we're all set for the commencement of the round of 16 of the continental showpiece.

Puerto Rico House Speaker calls fiscal board an obstacle to special needs students Caribbean BusinessSAN JUAN – Puerto Rico House Speaker Carlos Méndez said he was disappointed that the governor pocket-vetoed what he called the first viable law for ...

PR: XRP Is Now Available on EO.Finance Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...

Facebook got into hot water for hiring this PR firm. The EPA was another one of its clients. GristThis story was originally published by Mother Jones and is reproduced here as part of the Climate Desk collaboration. Newly obtained emails reveal that officials ...

Gov. Murphy's remarks at MLK Day event met with Jameek Lowery protests News 12 New JerseyGov. Phil Murphy's remarks on Dr. Martin Luther King Jr. Day were met with protests outside by members of all different faith organizations from across the state.

What “Hamilton” in San Juan Means to Puerto Rico The New YorkerMichael Schulman on Lin-Manuel Miranda's return to “Hamilton” this month, bringing the play to the Centro de Bellas Artes Luis A. Ferré, in San Juan, Puerto ...

The White House calls food stamp funds for Puerto Rico 'excessive and unnecessary' GristThe White House is all about providing piles of fast food to elite college athletes, but when it comes to funding Puerto Rico's post-hurricane food stamp program, ...

PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...

Karl Stefanovic: PR experts reveal what went wrong for Today hosts NEWS.com.auFor years, Karl Stefanovic's loveable larrikin schtick ensured he was one of Aussie TV's most bankable stars — until it all came crashing down.

Puerto Rico State Insurance Fund payment deadline is Tuesday Caribbean BusinessSAN JUAN – The administrator of Puerto Rico's State Insurance Fund Corp. (SIF), Jesús Rodríguez Rosa, announced Monday that employers have until ...

3rd suspect arrested for 2018 gang-related fatal stabbing in Pr. George’s Co. WTOPWASHINGTON — A 19-year-old's body was found in a wooded area of Prince George's County, Maryland, last year, and after nearly seven months of looking for ...

After beating cancer, Mark DeMoss, founder of America's largest Christian PR firm, to close business The Christian PostTwo years after being diagnosed with cancer and beating it, Mark DeMoss, founder of DeMoss, which market's itself as America's largest PR agency serving ...

Area Boys Basketball: PR-B scores 9-point win Brainerd DispatchPINE-RIVER—Torry Hirschey poured in 18 points for the Pine River-Backus Tigers who improved to 12-2 with a 56-45 non-conference win over the ...

House floor erupts after GOP lawmaker shouts 'Go back to Puerto Rico' Roll Call The House floor erupted Thursday shortly before Congress adjourned for the week when Republican Rep. Jason Smith yelled a potentially racially charged ...

Less hurricane aid, slower response to Puerto Rico than to Texas, Florida University of Michigan NewsANN ARBOR—The federal response to hurricanes Harvey and Irma was faster and more generous than the help sent to Puerto Rico in preparation and in the ...

Puerto Rico’s $18 Billion Bond Restructuring Nears Completion Wall Street JournalPuerto Rico's federal supervisors are making a final push to write down $18 billion in sales-tax bonds under a settlement that would mark their largest ...

Leeds spy trap sting, PR blinder & Newport's pre-Middlesbrough boost: 3 up, 3 down Gazette LiveAnthony Vickers looks at the winners and the losers over the weekend.

30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...

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