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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters The Holmes ReportIf the battle for public opinion in Hong Kong was a prizefight, the referee may have already stopped the bout, so listless has Carrie Lam's government been in the ...

Savannah Engel PR Team Is Seeking NYFW and Fashion PR Interns In New York, NY FashionistaSavannah Engel PR Team is looking for part-time Fashion PR interns starting ASAP in AUGUST. The candidates must be driven, detail-oriented, and punctual ...

Agony Uncle: Some PR firms are still exploiting interns - how can we get them to behave more ethically? PRWeekPRWeek's Agony Uncle answers questions on unpaid agency internships, what the industry is doing - and should do - to tackle the climate crisis, and how best ...

The Evolution of PR - 1999 to 2019 [Infographic] Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...

How to Make PR Work For You EntrepreneurHere are the decisive factors you won't learn in an online marketing course.

How Blockchain Principle Can Boost PR Outcomes EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...

Infographic: Your social media video cheat sheet - PR Daily PR DailyBy Ted Kitterman · @tedkitkat. Aug. 19, 2019. SHARE. Click Here to Expand. Click Here to Expand. Some audiences are more likely to use one platform than ...

Breakfast Briefing: Five things for PR pros to know Tuesday morning PRWeekTwitter and Facebook fight Chinese disinformation; Wendy's disses Chick-fil-A and Popeyes; Tech faces state antitrust probe; CNN analyst's bodyguard charged; ...

Expelled Kerala Nun Accuses Church PR Of 'Humiliating' Her HuffPost IndiaKOCHI — A Kerala nun, who supported a protest against a bishop accused of rape, Tuesday accused a Catholic priest of Mananthavady diocese of using social ...

NorthEscambia Publisher Named 'Media Person Of The Year'; PR Group Presents Other Awards NorthEscambia.comNorthEscambia.com Publisher William Reynolds was named Media Person of the Year by Florida Public Relations Association (FPRA) Pensacola Chapter.

Fishman Public Relations Ranks No. 1 Franchise PR Firm for 2nd Consecutive Year PRNewswireCHICAGO, Aug. 19, 2019 /PRNewswire/ -- Fishman PR, a national agency specializing in public relations, *content* marketing and influencer relations for ...

What the Public Relations Industry Gets Wrong About Artificial Intelligence Business 2 CommunityArtificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our ...

CS:GO Why Twitch's PR problems can benefit CS:GO fans Rivalry.com Esports News & VideosTwitch has had a troubled 2019, it's fair to say, with controversies ranging from animal abuse to prejudice and even domestic violence on stream. Against this ...

4 Ways Visuals Can Make Your PR Pitch a Success EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...

Propel launches Public Relations Management platform PRWeekTEL AVIV: Propel has launched a platform called Public Relations Management, introducing a range of products to its *service* offering. Zach Cutler, cofounder ...

4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...

Skadden Report A 'PR Tool,' Crisis Expert Says At Craig Trial Law360A global public relations strategy for a Skadden report about a politically sensitive prosecution in Ukraine had an ambitious goal: recast the government's ...

British government to launch no-deal Brexit PR blitz The Irish TimesBoris Johnson says there will be 'bumps on the road' but UK ready to leave with or without deal.

Scorpio Music - Bilingual PR Agent (FR) Music Business WorldwideScorpio Music is a dynamic independent record label founded in 1976 based in Paris, France. Scorpio Music operates on a global scale. We are looking looking ...

How to Career Jump from Journalism to Public Relations PR News - For Smart CommunicatorsJournalism remains one of the most volatile careers due to industry mergers, political attacks, and the gutting of resources to maximize profits. Earlier this month ...

How your social media can help recruit talented team members - PR Daily PR DailyDoes it feel like everyone's trying to hire from a shrinking pool of talent right now? There's a good reason. As of April, there were 1.6 million more open jobs in the ...

My Size, Inc. Selects 5W Public Relations as US Agency of Record PRNewswireNEW YORK, Aug. 20, 2019 /PRNewswire/ -- 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., announced today it has been ...

Amanda Serrano To Be Honored at Newark P.R. Day Parade BoxingScene.comA superfight with Katie Taylor is still waiting in the wings, but Amanda Serrano continues to find plenty of ways to make headlines all on her own.

Amazon’s Creepy Twitter PR Army is Growing VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.

Get a first look at the Top 50 PR Agencies list at Prolific North's PR Dinner Prolific NorthJoin us at the end of October to mix with leading PR professionals - and be among the first to see who's made it into our Top 50 PR Agencies List - at the ...

Way To Blue hires Starworks London duo for new fashion PR agency PRWeekWay To Blue hires Starworks London duo for new fashion PR agency. From PR Week.

Be inspired - Creative Mentoring Project 2019 opens for entries PRWeekThe 2019 Creative Mentoring Project, supported by PRWeek, is open for entries - with successful entrants set to receive expert advice from some of UK PR's best ...

PR agency ID Collective adds Yu Kitchen to its client list mUmBRELLA*PR agency, ID Collective, has won the account for Melbourne restaurant Yu Kitchen. Under its new remit, ID Collective will be working to amplify the Yu Kitchen ...

Ex-IGP wants Dr Zakir Naik's PR revoked, deported to India Malay MailKUALA LUMPUR, Aug 19 — Tan Sri Abd Rahim Noor has joined the calls by several leaders to have fugitive preacher Dr Zakir Naik deported back to India.

AnyUp formed after merger of tech firm AnyMindGroup and PR firm Sunny Side Up Mumbrella AsiaTechnology firm AnyMindGroup and Japan based public relations firm Sunny Side Up have combined forces to form AnyUp. AnyUp aims to be a 'new breed of ...

Levy Mansion (La Rambla) – Lares, Puerto Rico Atlas ObscuraDiscover Levy Mansion (La Rambla) in Lares, Puerto Rico: This place once supplied water to all of Puerto Rico, thanks to a collaboration between Mother ...

Getting more specific with your PR measurement - PR Daily PR DailyPR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR ...

Sunil Gautam and Jaideep Shergill become independent advisors for Moe's Art Campaign IndiaMoe's Art, an independent communication consultancy firm, has roped in PR industry veterans Sunil Gautam and Jaideep Shergill as independent advisors.

PR firm pushes a clearly fake Satoshi Nakamoto reveal for a quick buck CoinGeekBlockchain company, Satoshi Nakamoto Renaissance Holdings has announced it will reveal the true identity of Satoshi Nakamoto.

On the Move: TransMedia Names Catherine deHaan Executive VP-PR/Marketing/Video Production; Prometheum Hires Kirti Naik as CMO; Public Affairs Council Promotes Trio O'Dwyer's PR NewsTransMedia Group has named Catherine deHaan executive vice president of PR, marketing and video production... Prometheum, a blockchain financial platform ...

'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...

Beauty retailer Look Fantastic appoints Polkadot Communications to its Australian PR account mUmBRELLA*Polkadot Communications has won the Australian account for European beauty retailer Look Fantastic. The agency will be responsible for generating earned, ...

PR chairman orders regularising trains schedule The News InternationalLAHORE: Pakistan Railways Chairman Sikandar Sultan Raja had directed the entire railway staff to ensure regularisation of train schedule across the country as ...

Peter Finn appointed to PR Trust Board of Trustees Exchange4MediaFinn is founding managing partner of independent PR firm Finn Partners.

Nick Knowles: DIY SOS star, 56, 'dating PR, 26' days after being seen with mystery blonde ExpressNICK KNOWLES, who fronts BBC show DIY SOS, is reportedly dating 26-year-old PR executive Emily Hallinan, after the pair were spotted enjoying a date in ...

PR Account Coordinator Pedestrian TVThe role. We're on the hunt for an Account Coordinator. We're looking for people with a passion for communications, who are highly organised, have meticulous ...

Zebra Technologies Taps Zeno & Archetype For Global PR Support The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.

'Staff safety is a concern' - Hong Kong PR chief on protests PRWeekA PR professional has said 'violence is out of the ordinary' in Hong Kong, as protests across the city over the past few weeks have escalated into angry ...

Q2 2019: Interpublic PR Agencies Continue Growth The Holmes ReportInterpublic's PR group revenue grew for the fifth consecutive quarter during the three months ending June 30.

TransMedia Group Names Catherine deHaan Executive Vice President of Public Relations, Marketing and Video Production PRNewswireBOCA RATON, Fla., Aug. 19, 2019 /PRNewswire/ -- The international public relations, social media and marketing firm TransMedia Group today named ...

Zipcar seeks agency for PR support PRWeekBOSTON: Car-sharing company Zipcar is searching for a new PR agency and expects to announce a winner soon. The company issued an RFP earlier this ...

Boxing News: Pulev: Fury using my name for PR » August 20, 2019 Fight NewsIBF #1-rated heavyweight contender Kubrat “The Cobra” Pulev has responded to former heavyweight champion Tyson Fury's public claims that he turned down ...

Malaysia can revoke Naik's PR status: Mahathir Mohamad ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...

Equinox launches awful PR campaign to try to stop LGBTQ boycott LGBTQ NationIn an attempt to stem the outrage over ties to Donald Trump's re-election campaign, the luxury gym Equinox has launched a misguided public relations ...

How the CIA's social media lead deals with trolls PRWeekLANGLEY, VA: When PRWeek posted a story in June about why the CIA only follows 11 Instagram accounts, a torrent of critical social media comments and ...

PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...

Endeavor's Samantha Stark joins The PR Week Podcast PRWeekEndeavor's Samantha Stark joins The PR Week Podcast.

A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...

Public Relations Assistant job, Johannesburg, Alberton, Meyersdal Bizcommunity.comSALT PR is a PR and communications company with a number of clients in fashion, retail and beauty.

From mentions to business impact: The new rules of PR measurement PRWeekFrom mentions to business impact: The new rules of PR measurement. From PR Week.

Amazon’s Weird Twitter PR Army: Inside the Corporation Hivemind San Antonio CurrentRecently, Amazon employees have been popping up in the mentions of more and more Twitter users. These employees, known as "Fulfillment Center ...

Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role Front Page AfricaMonrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...

Court of Appeal rules London council must stop publishing fortnightly newsletter PRWeekA row between Hackney council and two local papers has sparked debate around whether council-owned media puts unfair competition on newspapers that ...

The prince and the pervert: a cautionary PR tale City A.M.The fall of Jeffrey Epstein has everything: money, sex, power, celebrity, glamour and danger, with a profoundly depressing tawdriness as its core. He rose from ...

Professor seeking PR in S'pore jailed 3 months for verbally abusing, spitting at and kicking police officers while drunk TODAYonlineSINGAPORE — A professor who was in Singapore establishing business contacts with a view of moving here permanently will now head to jail for three months ...

Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...

PR-Disaster or opportunity? The influence of #Brexit in Ireland MediummagazineThe Brexit will have a big influence on companies in Ireland and Northern Ireland. Kelly explains why a good PR will be more important than ever before.

Mulan actress faces backlash after expressing support for Hong Kong police PRWeekChinese actress and US citizen Liu Yifei – who stars as Mulan in the upcoming namesake Disney film – is facing strong backlash from social media users in ...

PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.

Meghan Markle and Prince Harry in PR disaster over private jets 'doesn’t look good’ ExpressTHE Duke and Duchess of Sussex were again branded hypocrites yesterday, after making their second short-haul trip by private jet in the space of a week.

5 Benefits of Digital PR Which Aren’t Links Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?

Lessons for PR Pros From Denali National Park's Crisis Comms for Stranded Visitors PR News - For Smart CommunicatorsDenali showed preparedness, and a quick resolution of a crisis situation, which many organizations would be right to mirror.

Thai Immigration bristles about TM30 revolt as it copes with PR disaster The ThaigerThe TM30 form, as well as the associated TM28 form, have now become a huge public relations liability for the Thai Immigration Department. The more ...

Garner's strange outburst fitted PR strategy NewsroomMediaWorks has been lobbying the Government to turn TVNZ 1 into a non-commercial channel to help stem its own financial bleeding. Frustrated, and getting ...

Scottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster' PRWeekScottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'. From PR Week.

Flourish PR Angela Ceberano reveals demanding job put her in hospital after entrepreneurial disease Daily MailAngela Ceberano, 37, from Melbourne, was left fighting for her life after her demanding job impacted her health and saw her hospitalised. And she's not the only ...

Fleishman survey: Consumers don't expect corporations to save the world PRWeekST. LOUIS: When it comes to purpose, consumers don't expect corporations to solve the world's problems or even care about the same things that they do, ...

Prince William fears Prince Harry and Meghan Markle are acting ‘detrimentally to monarchy’ over PR slip-ups, s The SunPRINCE Harry and Meghan Markle's move away from tradition may "bother" Prince William, according to a royal expert. Ingrid Seward - editor of Majesty ...

Agency 'thrives' after ditching social media and influencers to focus on traditional PR PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...

Have we been overestimating Ogilvy's PR numbers? PRWeekAs Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than ...

‘No disrespect & good PR’: Netanyahu explains wife’s blunder at Ukraine welcome ceremony (VIDEO) RTThe wife of Prime Minister Benjamin Netanyahu has landed in hot water in Ukraine after she threw a piece of bread – part of a welcoming ceremony – on the ...

Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising The New York TimesSAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...

Police: Man used ID of dead PR resident to obtain license 69News WFMZ-TVCUMRU TWP, Pa. - A Berks County man was caught using the identity of a deceased Puerto Rico resident in order to obtain a Pennsylvania driver's license, ...

Breakfast Briefing: Five things for PR pros to know Monday morning PRWeekWine & Cheez-It box sells out; K-pop stars and Hong Kong protests; CEOs downplay shareholder value; Trump versus the New York Times; Rashida Tlaib ...

Public Relations Major Lands Internship at The Children's Place Seton Hall University News & EventsIntern Spotlight on Public Relations major, Emily High, who landed a summer internship working with the design and merchandising teams at The Children's ...

PMK-BNC and Rogers & Cowan, Now Hollywood’s Biggest PR Firm — But Is That Better? IndieWireTwo companies merge their client lists to become one of the top 20 PR firms in the world, but boutiques have their own advantages.

How A PR Manager In Huddersfield Made It Work On £2,580 A Month BustleWelcome to How I Made It Work — Bustle UK's financial series which aims to demystify money and the process of achieving financial stability. This time, HIMIW ...

5W Public Relations Enters Three-Year Partnership with Indie Beauty Media Group PRNewswireNEW YORK, July 23, 2019 /PRNewswire/ -- For the third consecutive year, 5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., ...

M&C Saatchi PR Leaders Move Stateside To Grow US Operation The Holmes ReportNEW YORK — M&C Saatchi Public Relations has tapped two of its UK leaders — Emeka McQuade and Adam Reader — to expand the firm's US operation.

PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...

3 Best Day Trips in Puerto Rico Condé Nast TravelerFind recommendations and ideas on the best day trips in Puerto Rico, with pictures, details, and travel tips, for Ponce, Adjuntas, and Rincòn.

VOA Persian Has Turned Into a “Mouthpiece of Trump” The InterceptJournalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.

As Puerto Rico governor's departure nears, chaos engulfs the line of succession ABC NewsThe clock is slowly ticking in Puerto Rico – Ricardo Rossello is supposed to step down as governor this Friday at 5 pm. The question of who will become ...

Israel's 'PR Masada' over Omar and Tlaib violates Zionism Religion News Service(RNS) — I have coined a new phrase: “P.R. Masada.” As in: Masada, the iconic site in the Judean wilderness, where Jewish Zealots killed their families, and ...

15 Days of Fury: How Puerto Rico’s Government Collapsed The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.

Shop Black: A Power PR Player Launches Adorable Mommy & Me Gear EssenceBlack creators are setting the trends, moving the needle and informing where the worlds of fashion, beauty, and lifestyle are headed. In our series, Shop Black, ...

Hong Kong protesters fight PR war against the government QuartzTired of what they say is the government's distortion of facts, they're pushing back by hosting their own "civil press conference" to convey the voices of the ...

Ardent Mills Continues to Make Strides in Commitment to Sustainable Changes PRNewswireDENVER, Aug. 20, 2019 /PRNewswire/ -- Ardent Mills, the premier flour-milling and ingredient company, today announced that it has signed a 25-year ...

Puerto Rico, with 3 governors in a week, considers a 4th The Associated PressSAN JUAN, Puerto Rico (AP) — A day after Puerto Rico got its third governor in less than a week following angry street protests, top officials from new leader ...

‘The People Can’t Take It Anymore’: Puerto Rico Erupts in a Day of Protests The New York TimesSAN JUAN, P.R. — Hundreds of thousands of people swept through the capital of Puerto Rico on Monday, shutting down a major highway and paralyzing much ...

Questions About Education Contracts Shake Up Puerto Rico Yet Again Education WeekThe president of Puerto Rico's teachers' union said her decision to step down was not connected to questions about her husband's contracts with the U.S. ...

Public Relations Manager - Amazing BondiBoost Brand! Pedestrian TVGreat team culture in the heart of vibrant Double Bay; Influential brand with a strong cult following; Growing brand, passionate team, exciting future.

Rescuers search waters off Puerto Rico for men aboard boat lost at sea AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...

Government urged to bring forward no deal PR blitz to tackle Yellowhammer 'scaremongering' Telegraph.co.ukBoris Johnson has been told to bring forward a £130 million advertising campaign in a major "media blitz" to prepare the UK for a no-deal exit after the leak of ...

Likely successor of Puerto Rico's disgraced governor in crosshairs of wary protesters CNNNow that Puerto Rico Gov. Ricardo Rosselló has said he will leave office after major protests on the island, Secretary of Justice Wanda Vázquez Garced is next ...

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