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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

PR contractors can earn 67 per cent more than permanent staff, study finds PRWeekPR contractors can earn a staggering 67 per cent more per day than permanent PR professionals, research by job website CV-Library has found. News · Tweet ...

Balancing Marketing And PR Targeting To Build A Brand ForbesIs it right for a publicist to only focus on the consumers that tend to translate into a purchase? Is that really how you build a brand?

Obituary: Ryan Donovan, Well-Regarded Senior PR Counselor Passes Away at 52 The Holmes ReportSAN FRANCISCO — Ryan Donovan, whose public relations career spanned three decades across agency and prominent in-house roles, passed away ...

Tech PR community mourns Ryan Donovan PRWeekNAPA, CA: The PR industry is mourning one of its best-known technology experts, Ryan Donovan, who died last week at his home in Napa, California. Donovan ...

The Resurrection Of Yearning: The PR Story Behind The Launch Of “JAWA” BW BusinessworldPiyush sharma - This is an exciting prospect for the entire motorcycling community in India. From a PR perspective, it will be interesting to watch how marketing ...

Roddy Dewe, one of the founders of modern UK PR, dies aged 83 PRWeekRoddy Dewe, one of the founders of modern UK PR, dies aged 83. From PR Week.

Never.no Appoints Red Lorry Yellow Lorry As Global PR Agency The Holmes ReportLONDON — Social TV platform Never.no has appointed B2B technology specialist Red Lorry Yellow Lorry as its global PR agency, with a brief to engage ...

Healthcare PR Senior Account Executive job with Life Sci Public Relations | 393267 mediabistro.comOur fast-growing NY healthcare public relations firm is looking for a Senior Account Executive to join our team to help support communications and public ...

GOLD COAST PR COUNCIL Announces Nominees for This Year's The Boca Raton TribuneGOLD COAST PR COUNCIL Announces Nominees for This Year'sBernays Awards, Honoring Excellence by Local Public Relations & Marketing Professionals, ...

Food banks risk being 'captured' by corporate PR drive, say activists The GuardianThe UK food bank movement has been warned it is in danger of being “captured” by big corporations and supermarket chains that promote high-profile ...

Best Practices for Working With International PR Clients Business 2 CommunityBuilding strong client relationships and creating an amazing experience are top priorities for Metis Communications. Although best practices to create great ...

The FY2019 Version of the Too Beautiful Diamond Route PR Video Is Complete! Business WireThe 2019 version of the public relations video for Diamond Route, the expansive sightseeing route, has been completed.

Global Media Intelligence & PR Software Market: Size, Trends & Forecasts (2019-2023), with Cision, Isentia Group, Meltwater and WPP Dominating - ResearchAndMarkets.com Associated PressThis *content* is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

OutCast expands outside US with deal for London-based Sepia PRWeekOutCast expands outside US with deal for London-based Sepia. From PR Week.

30 jobs in the PR and marketing world - PR Daily PR DailyCompleting everything on your to-do list feels great—especially when you put in extra time and effort to get the work done. A strong work ethic is essential for ...

All the Free PR Secrets You Need to Know to Scale Your Business Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.

Technology PR in the Netherlands: Here's what you need to know | Silicon CanalsLaunching your company in the Netherlands? Things are a little different when you are trying to master technology PR in the Netherlands.

How To Compete With Market-Leading Companies As A PR Underdog ForbesEvery industry has an 800-pound gorilla. Here's how to go toe-to-toe with them in the PR battle.

Energy giants spent USD 1 bn on climate lobbying, PR since Paris: watchdog Economic TimesParis: The five largest publicly listed oil and gas majors have spent USD 1 billion since the 2015 Paris climate deal on public relations or lobbying that is ...

How To Create Meaningful PR Content -- Even When You Have Nothing 'New' To Announce ForbesWhether working on the agency-side or in an in-house role, every marketing and communications professional has faced one universal challenge. What do you ...

Digivizer and the University of Newcastle collaborate to support PR students mUmBRELLA*Digital tech, analytics and data company Digivizer has collaborated with the University of Newcastle to make its platform available for PR students. The.

UK Young Lions PR: The Romans win gold and silver in all-female podium PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...

Bae Jin Young's “Produce 101” PR Video Becomes First To Reach 10 Million Views soompiBae Jin Young's one-minute PR video from “Produce 101 Season 2” is the first PR video to reach 10 million views on Naver TV! The video reached 10 million ...

What a journalist won't tell you about your PR company QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.

Seven PR questions for Stagwell Group founder Mark Penn PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...

Spotify Calls On Regulators to Fight Against PR - Mon., Mar. 25, 2019 O'Dwyer's PR NewsSpotify is sounding the alarm over what it deems anti-competitive actions in the marketplace committed by Apple. The music streaming *service* has now filed a ...

Microsoft moves consumer PR from 3 Monkeys Zeno PRWeekMicrosoft has moved its six-figure consumer PR account from 3 Monkeys Zeno to sister shop Assembly, ending a 10-year relationship with the agency, PRWeek ...

PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's Witt O'Brien's, a The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.

PR - WARFRAME APPROACHES 50 MILLION PLAYER MARK AT SIXTH-YEAR ANNIVERSARY GoNintendoLONDON, ON – March 25, 2019 – Canadian developer and publisher Digital Extremes is humbled and proud to announce today its cooperative online hit ...

The case of CipherBlade, ShapeShift's PR saviour Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.

Watch: David Hogg's speech at 2019 PRWeek U.S. Awards PRWeekDavid Hogg and the cofounders of March For Our Lives were named Communicator of the Year at the 2019 PRWeek U.S. Awards. In his eloquent and ...

Marketing/PR Internship Pedestrian TVThe VIP Sydney is looking for a self-motivated and detail-oriented intern who's ready to take on an amazing project, and build upon their copywriting, marketing, ...

Puerto Rico faces food-stamp crisis as Trump privately vents about federal aid to Hurricane Maria-battered island The Washington PostTOA BAJA, PUERTO RICO — At the Casa Ismael clinic for HIV-positive men with severe health complications, the staff used to immediately change patients' ...

ICF Next names Patti Temple Rocks as head of client impact PRWeekCHICAGO: ICF Next has hired Patti Temple Rocks for the newly created role of head of client impact and senior partner. Temple Rocks is set to start on Tuesday, ...

Puerto Rico Legislature Approves 100 Percent Renewable Energy Target Greentech Media NewsPuerto Rico joins a small group of jurisdictions pursuing 100 percent renewables.

Is There Still A Path that Returns Puerto Rico to Debt Sustainability? Council on Foreign RelationsPuerto Rico's debt restructuring is in a strange form of limbo. Puerto Rico's oversight board is currently on life support. It is waiting to see if the Supreme Court ...

Archetype Lands VMware US PR Duties The Holmes ReportVMware started working with Archetype this week after five years with H+K Strategies.

Stuart Newman, war hero, PR pioneer, dies at 97 KeysNews.comStuart Newman started promoting the Florida Keys as a tourism destination years before the island chain had established its own Tourist Development Council.

PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...

Samsung Brings In AvianWE For Expanded Indian PR Mandate The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...

BCW Lands Lucrative Lenovo PR Remit In China The Holmes ReportBEIJING — BCW has landed Lenovo's lucrative PR remit in China, taking on a range of communications duties that are estimated at upwards of $3m per year.

Breakfast Briefing: 5 things for PR pros to know Monday morning PRWeekHow media reacting to Mueller report; What's up with Apple's live stream of Steve Jobs Theater?; How Parkland is communicating to parents following suicides; ...

Huawei's PR Lessons For China Inc Arun Sudhaman 28 Feb 2019 The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?

The Hidden PR Disaster That Led to Huawei's Crisis OZYThe telecom giant always had a tough task in convincing the West it could be trusted. But it made its job even harder by not listening to key advisers.

Rujugiro embarks on PR campaign to mask blood money in Uganda The New TimesRwandan dissident Tribert Rujugiro has embarked on an aggressive campaign to portray a positive image of his tainted Tobacco business in northern Uganda.

PR - Back to Bed arrives to Nintendo Switch April 11th GoNintendoSpain / The Netherlands – March 25th 2019 – 2Awesome Studio is proud to announce its second title as indie publisher with the launch of Back to Bed on ...

PR Primer: Learn To Promo Your Business On March 28 At 2019's First Dtec Forum Powered By Entrepreneur Middle East EntrepreneurDubai Technology Entrepreneurship Campus (Dtec), a Dubai Silicon Oasis Authority-owned technology startup centre, and Entrepreneur Middle East have ...

PR Advice for Felicity Huffman and Lori Loughlin StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...

Merck Reviews US Corporate PR Support Agencies that already do work for the pharmaceutical giant are The Holmes ReportAgencies that already do work for the pharmaceutical giant are among those participating in the review.

P.R. Natarajan promises night train between Coimbatore and Bengaluru The HinduWill work towards exempting job working units from GST, he says.

PR - Arcade racing is back! Launch trailer for Xenon Racer is now live GoNintendoRotterdam, The Netherlands - March 25, 2019 - Arcade racing is back! SOEDESCO just revealed a spectacular launch trailer for the futuristic Xenon Racer.

Light of Gold PR Hosts First Gold Women’s Business Connect Conference in Brooklyn to Celebrate Women’s History Month BlackNews.comGold Women's Business Connect Conference sheds light on power, politics and business covering topics like sales, crisis management, financial wellness, and ...

Brexit: PR Industry Still Divided On Preferred Outcome The Holmes ReportResearch from the PRCA shows 45% of comms leaders would prefer Article 50 to be rescinded.

Local Food in Puerto Rico Finds Energy in Recovery The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.

Huawei continues full-blown PR campaign to fight US criticism BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...

Win an Apple Watch worth £279! PR professionals invited to have a say in Haymarket's Jobs Survey PRWeekVoice your opinions in the 2019 Annual Jobs Survey from Haymarket Media Group and be in with the chance to win an Apple Watch Series 3 worth £279.

Torod Neptune, Gail Heimann win Outstanding Professional awards PRWeekTorod Neptune, Gail Heimann win Outstanding Professional awards. From PR Week.

Modi can't leave aside his PR even for five minutes: Rahul Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...

Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.

Epic Games Store title exclusivity: Are the PR headaches worth it? Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.

Jack in the Box Selects Cashmere as Social Media and PR Agency of Record AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...

Versacarry Names Howard Communications PR/Marketing Agency of Record AmmoLand Shooting Sports NewsJustin Sitz, CEO, and Owner of Versacarry has named Howard Communications, Inc. as their PR/Marketing agency of record.

Exclusive: PR Newswire owner Cision explores sale -sources ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...

Zip Now London lines up Rooster PR to drive summer bookings The DrumZip Now London, the biggest, fastest city centre zip wire in the world, has appointed Rooster PR to drive summer bookings and build its corporate profile as the ...

Technology journalist shares 'probably the worst PR email' she's received New Zealand HeraldA journalist recently received an email she couldn't ignore.

Chart: How the definition of “journalist” is changing RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."

Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social? Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...

Milldam Public Relations to Exhibit at The National Facilities Management and Technology Conference and Expo in Baltimore Associated PressBALTIMORE--(BUSINESS WIRE)--Mar 25, 2019--Milldam Public Relations, a full- *service* public relations firm serving a range of technology sectors including ...

How Resilient Power Puerto Rico Is Building Sustainable Communities Metropolis MagazineMetropolis spoke with architect and RPPR president Jonathan Marvel about the initiative's work and what it aims to accomplish.

Suspects Indicted In Puerto Rico Drug Ring NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...

The Results of Our Puerto Rico Cave Shootout Are In! FstoppersLast week, we continued our exploration of Puerto Rico with our second shootout challenge. This time, we mixed it up a little bit with a guest photographer, and ...

Longtime Greenville Reporter Leaving to Start Public Relations Company TVSpyAfter a quarter of a century covering stories in Greenville, S.C., longtime WYFF reporter Tim Waller is calling it quits. He made the announcement on his ...

PR: Roger Ver Joins Livenpay Advisory Board Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...

Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.

$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC") PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...

WPP PR Firms Outperform Group With 2.6% Growth In 2018 The Holmes ReportWPP's PR and public affairs firms led growth at the holding group, which reported an overall revenue decline of 0.4% last year.

Sir Philip Green's PR team walk away in wake of sex and race allegations The TelegraphSir Philip Green's PR firm have walked away from the billionaire and his company in the wake of the scandal surrounding his use of gagging clauses to silence ...

Solving Communication Problems in Puerto Rico after Storms EDM DigestBy David E. Hubler Contributor, EDM Digest. Puerto Rico's near-total devastation from Hurricane Maria in 2017 has spawned several unusual technological ...

The 5 most popular stories on PR Daily this week - PR Daily PR DailyThis week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand ...

How to Handle a PR Crisis in the Age of Call-Out Culture The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...

Puerto Rico's Skate Mamis Empowers Girls to Skateboard PapermagSkate Mamis is more than a crew; it's also a movement for more participation from women in skateboarding culture, competitions included, throughout the ...

Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...

Public relations association to host mini-conference Daytona TimesThe Florida Public Relations Association (FPRA) Volusia/Flagler Chapter is hosting a mini-conference titled The Art & Science of Public Relations, which.

Facebook reveals plans to pivot to privacy-focused platforms - PR Daily PR DailyAfter more than a year of scandal, Facebook wants a do-over. The company has announced sweeping changes to overhaul the social media juggernaut.

A crisis for Walmart’s disabled workers, and a PR crisis for the retail giant The Washington PostMore than a dozen current and former disabled greeters said Walmart's new requirements left them in a lurch and afraid they'd lose their jobs.

WATCH: USC four-star RB signee sets new PR in 100 meters 247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...

San Juan Mayor Announces Run for Puerto Rico Governor BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.

Citywide Mosquito Management Effort in Puerto Rico During Zika Outbreak Offers Lessons for Future Entomology TodayAn integrated vector management program is no small undertaking, but a program run in Caguas City, Puerto Rico, during the Zika outbreak of 2016 shows such ...

Puerto Rico Education secretary seeks $1.2 billion to raise salaries Caribbean BusinessSAN JUAN – Puerto Rico Education Secretary Julia Keleher on Sunday gave a presentation, titled “Effectively Improving the Education Department's Workforce,” ...

Photo Essay: Puerto Rico’s Small Farmers Rebuild, with Help from Chef José Andrés’ World Central Kitchen Civil EatsA year and a half after Hurricane María struck the island, grants from World Central Kitchen are helping dozens of small farmers start *fresh*.

FEMA denies Puerto Rico request for help processing backlog of bodies CBS NewsThe fiscal oversight board, which controls the island's spending, will allow the governor to use the funds to curtail the mounting backlog of bodies.

Deadline Extended for Flagship Niagara League's Sail Training Program erienewsnow.comThe program typically costs $1800, but Erie Insurance is offering scholarships that will cover the full cost of tuition.

Pinterest seeks to woo advertisers and international users as IPO looms - PR Daily PR DailyPinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The visual social media platform ...

Boeing: A case study of what not to do PRWeekBoeing's response thus far to the tragedies of Ethiopian Airlines Flight 407 and Lion Air Flight 610 is a case study of what not to do in a crisis. Boeing has ...

Puerto Rico fiscal board to hold hearing Thursday on Public Safety Dept.'s fiscal plan Caribbean BusinessTo 'ensure that priorities to deliver more effective public services are implemented,' panel says. SAN JUAN – The Financial Oversight and Management Board ...

2018: Huntsworth PR Revenue Falls Amid Overall Company Lift The Holmes ReportLONDON — Despite overall gains, Huntsworth on Tuesday reported a 5.1% year-over-year decline in its communications revenue during 2018.

A virtual currency company, Bitmain, IPO expires, PR rep hints at the next course of action Cryptoline NewsIt's almost six months after Bitmain, a virtual currency company, filed its initial public offering (IPO) with the Hong Kong Stock Exchange. This is also the time it ...

Boyfriend of Yonkers murder victim also a suspect in Puerto Rico slaying The Journal News | LoHud.comA man who police believe fatally shot his girlfriend, Diana Casado, in Yonkers two years ago is also a suspect in the death of another girlfriend in Puerto Rico ...

‘Hero to the hospitality industry’ Stuart Newman — a public relations giant — dies at 96 Miami HeraldStuart Newman founded NewmanPR in 1946 and went on to represent the Florida Keys and Carnival Cruise Line for decades.

Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.

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