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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

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Forbes
Six Steps For Leveraging PR To Retain Your MVPs
Forbes
A New York Times feature, a keynote speaking opportunity at an industry conference or a guest appearance on a morning news show -- these are all coveted public relations opportunities that most companies seek. While organizations typically pursue media ...

CNNMoney
How major companies handle - and botch - public relations crises
CNNMoney
Before Starbucks, there was Equifax, Facebook, United Airlines and Wells Fargo.

and more »

The Register
Translating Facebook's latest 'Hard Questions' PR spin – The Reg edit
The Register
Stop us if you've heard this one before: Facebook is trying to 'set the record straight' after it was once again caught flogging the ability to violate the privacy of its users. The social network wheeled out its VP of Ads to try and explain away the ...
Facebook data scandal: Cambridge researcher Kogan blasts 'PR spin'USA TODAY
Aleksandr Kogan: The link between Cambridge Analytica and FacebookCBS News
Cambridge Analytica Data Scientist Aleksandr Kogan Wants You To Know He's Not A Russian SpyBuzzFeed News

all 312 news articles »

Forbes
From Ichiro To Ruth To DiMaggio: MLB Stars Past Their Prime That Were Signed For PR Purposes
Forbes
Just before the 2018 MLB season was about to get underway, Seattle Mariners CEO and Chairman John Stanton spoke with a group of business leaders as part of an event hosted by the Portland Business Journal. After he spoke of some of the challenges of ...

and more »

Charlotte Agenda
PR and Corporate Development Associate
Charlotte Agenda
Corvid Technologies seeks qualified candidates to support the PR/corporate development group. This group manages and executes proposal initiatives by providing technical writing support and general project management. They also manage internal PR and ...

Hudson Valley News Network
PR Firm Appoints Sonnenfeld as Associate VP
Hudson Valley News Network
POUGHKEEPSIE – Impact PR & Communications, Ltd., an award-winning Hudson Valley public relations and marketing firm, further elevates its capabilities and services to its clients with the appointment of Sandi Sonnenfeld as Associate Vice President ...

Bitcoin News (press release)
PR: aXpire Introduces MatchBX to the Blockchain Community ...
Bitcoin News (press release)
aXpire is excited to introduce its MatchBX product to the blockchain community. Coming in late Q2, MatchBX will allow blockchain-empowered freelance work, with individuals able to engage with each other or businesses to earn cryptocurrency (AXP) as a ...

and more »

B&T
Seeing The Wood From The Trees: How To Make Your PR Agency Accountable
B&T
In this guest post, James Rose, head of content strategy at IBA International, details the three reporting basics marketing managers should expect from any PR agency. At IBA, I have been on my fair share of PR update meetings – one-to-one calls between ...

Deadline
Slate PR Promotes 10 Across Team
Deadline
“We are very excited to be recognizing the outstanding work of these team members with these well-deserved promotions,” the Slate PR partners said. “Not only are all of these folks incredibly talented and hard-working executives, they also have great ...

Swanky Palm Beach hotel spends $20k to ship generators to PR
Seattle Times
PALM BEACH, Fla. (AP) — An opulent Florida hotel is spending tens of thousands of dollars to ship its two large generators to Puerto Rico. The decision comes nearly a week after a blackout caused power outages for much of the fragile island still ...

and more »

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