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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

10 PR trends you'll spot in 2019 Media Update2019 is here, and with it has come some new trends in PR. media update`s Aisling McCarthy identifies 10 of the trends every PR professional should be on the ...

Calculated risks and strategic game plans make PR in cannabis a creative challenge The GrowthOpWhen it comes to marketing and promotion in the cannabis industry, there's a clear “before” and “after”. Before regulations were set in stone on Oct. 17, the trend ...

Havas Group Singapore names PR and social lead Marketing InteractiveHavas Group Singapore has promoted Kenny Yap (pictured) to lead social, *content* and Public Relations for the agency with immediate effect. In his new role as ...

APRA 2019 – another bright year for Rwanda's PR practitioners Media UpdateThrough the upcoming African Public Relations Association (APRA) Rwanda 2019 event, Rwandan public relations practitioners will learn how to promote a ...

Mondelēz picks PR partner for 6 Southeast Asia markets Marketing InteractiveMondelēz International has appointed MSL for its corporate communications duties in Southeast Asia, following a review in late 2018. As strategic PR partner, ...

Job 492 – Communications & PR Director B&TOur client is a *content* and communications agency based in Balmain, Sydney. Due to maternity leave there is an exciting opportunity to join the smart and ...

Good Relations wins Avon consumer PR pitch PRWeekGood Relations wins Avon consumer PR pitch. From PR Week.

Publishers see PR behind Google’s news and search tests in response to the new EU copyright directive DigidayLast week Google began experimenting with a small percentage of users in Europe to understand the impact of the proposed EU Copyright Directive.

Ex-ITV and BBC news chief takes Liverpool City Council PR role HoldTheFrontPage.co.ukA former editor at ITV and BBC News has taken up a new post as a city council's PR chief. Camilla Mankabady, left, has been appointed communications ...

Canada alters norms for PR applicants The Tribune IndiaVarinder Singh. Tribune News *Service*. Jalandhar, January 20. In what may come as a shock to those looking for greener pastures in Canada, the Government ...

Breakfast Briefing: The latest from Davos PRWeekAll this week, PRWeek's Breakfast Briefing will feature snapshots from on the ground in Davos, where the World Economic Forum is taking place.

The Academy wins Lucozade Sport and Ubisoft pitches PRWeekThe Academy has won the retained PR account for Lucozade Sport and will provide comms to support the launch of highly anticipated Ubisoft video game, The ...

Huawei launches a charm offensive — but PR execs say it may face a 'literally impossible' task CNBCA Huawei board member said the company is committing to being more transparent for "the foreseeable future."

Local briefs: Fenoff posts PR in 5K win at Bates Caledonian RecordLEWISTON, Maine — Franklin Pierce University freshman Riley Fenoff made a PR at Saturday's Bates Invitational as the Ravens finished second out of five ...

Louisville PR firm played a key role in Covington Catholic controversy Courier JournalIn the hours after video clips showed Covington Catholic student Nick Sandmann standing face-to-face with a Native American man during a rally in Washington, ...

When the public relations industry does PR for itself Financial TimesEarlier in January, BBC Radio 4 broadcasted the Art of Public Relations, a show which featured actual public relations specialists. What followed was a strange ...

How to prove your PR value in 2019 G2 CrowdPublic relations and marketing work very closely that, often, the lines get crossed. If you're a PR professional, learn tips on how to prove the importance of your ...

Hardik Pandya has been punished. Can we now talk about the epic PR fail it was? DailyOActions have consequences. Hardik and Rahul deserve to be punished. But there are others in the picture here as well.

Historic photos, iconic quotes flood social media for MLK Day - PR Daily PR DailyThe oratory of Dr. Martin Luther King Jr. continues to inspire communicators a half-century after his death. On the federal holiday celebrating his legacy, brand ...

Guest Posting: Why It Should Be Part Of Your PR Strategy And How To Do It ForbesUltimately, the success or failure of your guest post will come down to the quality of the *content* you provide.

8 PR trends that will actually happen in 2019 The Next WebAs PR professionals, we have all nearly done a good job surviving another year in this industry, and yes, I consider “you're breathing” to be about the only ...

PR salaries to be squeezed in 2019 - analysis PRWeekPR professionals looking for a new job should not expect a substantial rise in pay, as advertised salaries are forecast to track well below inflation this year, ...

7 PR Trends That Will Help You Prepare For 2019 Inc.It's that time of year again. You and the other leaders at your company are spending time looking back on the year's performance--what went well, what could be ...

Portland hires Diageo's head of society communications PRWeekPortland hires Diageo's head of society communications. From PR Week.

Huawei Reviews Global Consumer PR Support The Holmes ReportSHENZHEN — Huawei is reviewing global PR duties for its consumer devices, the Holmes Report can reveal, as the Chinese tech giant increasingly relies on its ...

Provoke Piers: PR agency launches tool for triggering Piers Morgan PRWeekIt's becoming the PR tactic du jour - and now a PR agency has launched a website dedicated to generating campaign ideas to trigger Piers Morgan. News.

Exclusive: Government's 'fake news' unit gets green light for permanent funding PRWeekThe Government's Rapid Response Unit (RRU) has received ministerial sign-off for permanent funding and will continue its operations, PRWeek has learned.

Target Restructures Communications & Marketing Amid PR Agency Review The Holmes ReportMINNEAPOLIS — Target has upped its two top marketing execs — Katie Boylan and Rick Gomez — as part of a larger revamp of how the retail giant handles its ...

Obituary: Jack O'Dwyer, PR Media Pioneer And Crusader For Transparency The Holmes ReportJack O'Dwyer, whose eponymous newsletter and directories chronicled the US public relations industry for more than 50 years, died on December 19 after a ...

Brutally honest campaign tackles fears over smear tests PRWeekA mixture of traditional media relations and social media, using celebrity influencers, is being used to promote a new campaign to increase the number of ...

PR: BitDeer.com Massive Growth With Over 1.2 Million Visitors CoingapeBitDeer.com announces a partnership with EXMO, Russia's Biggest Crypto Exchange, and launches dedicated Russian site. Singapore – BitDeer.com, the ...

The PR Week 1.18.2019: Hot Paper Lantern's Ted Birkhahn PRWeekTed Birkhahn, president of the recently launched Hot Paper Lantern, joins the podcast to talk about why he and his partner, CEO Ed Moed, split from ...

Honda appoints new UK lifestyle PR agency PRWeekHonda appoints new UK lifestyle PR agency. From PR Week.

Confessions of a PR person: ‘Companies have been burned by PR firms a lot’ DigidayIn our latest Confessions series, a publicist reveals how they were poached by a client.

Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down afaqsAshish led the digital marketing & PR team for the last two years.

Metro PR Cofounders Tess Finkle And Laura Michael On Finding The Yin To Your Yang In Business ForbesTess Finkle likes to call Laura Michael the yin to her yang. It's an endearing sentiment from the two cofounders of Metro PR, a female owned-and-operated ...

PR mogul Frieha Altaf hits back at allegations of workplace harassment The Express TribuneFormer intern had accused CEO of Catwalk PR of treating her employees like slaves.

From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...

PR Nightmare for Arizona Professor - Mon., Jan. 21, 2019 O'Dwyer's PR NewsAfter allegations of sexual misconduct were leveled against Lawrence Krauss, a prominent theoretical physicist and Arizona State University professor, ...

Crisis and PR Experts Are In Agreement About R. Kelly’s Future VultureR. Kelly needs to keep his mouth shut and disappear. That's the near-unanimous feeling of the millions of people who watched Lifetime's Surviving R. Kelly ...

PR firm brainchild Burson-Marsteller rebrands IndependentKampala, Uganda | THE INDEPENDENT | Uganda's public relations firm, brainchild Burson-Marsteller, has rebranded to brainchild BCW (Burson Cohn & Wolfe) ...

Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..

Puerto Rico leaders meet to fight rise in brazen violence ABC NewsHundreds of government officials and community leaders are meeting in Puerto Rico's capital to brainstorm ways to fight drug trafficking and other crimes as the ...

PR: The Faireum Blockchain, A New Way to Invest, Play and Everything In Between CoingapeFaireum releases its new blockchain-based technology that will break ground for crypto investors, traders and online gamblers alike.

New Agency Scenario Lands Puma's North American PR Business The Holmes ReportLOS ANGELES — Puma has handed its North American PR business to new communications agency Scenario, the latest move by the sportswear brand to ...

PR: Fomo2Moon - A Blockchain Lottery for Everyone Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...

Who Is Meghan Markle's Hot Communications Secretary - Royal Communications Secretary Christian Jones Cosmopolitan.comThe internet is falling for Meghan Markle's hot new deputy communications secretary Christian Jones—find out what his job entails, and why he's slightly ...

The Tech Lab: A next-gen content marketing and PR agency for SA tech companies TechCentralThe Tech Lab was recently launched with a strong focus on delivering *content* and PR services to IT and telecommunications companies in South Africa.

PR management firm Cision is acquiring Falcon.io to expand into social media marketing TechCrunchSocial media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media ...

The Mixed Reception of the Hamilton Premiere in Puerto Rico The AtlanticPolitical discord coupled with the lingering effects of 2017's Hurricane Maria challenged the arrival of the famed musical.

A Homecoming for “Hamilton” in Puerto Rico The New YorkerMichael Schulman and Rick Negron, who plays a Trumpish King George III in the hit musical “Hamilton,” stroll the plazas of Negron's home town.

Democratic delegation’s trip to Puerto Rico becomes a target for Trump Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...

Jack O’Dwyer, newsletter publisher and ‘soul and conscience’ of PR industry, dies at 85 Washington PostJack O'Dwyer, a onetime police reporter whose newsletters about the public relations business made him an industry watchdog and, in the view of many, raised ...

FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown? Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.

PR: Prime XBT $1,000,000 giveaway returns after being suspended due to huge interest CoingapeLast Friday, January 11th, a new cryptocurrency trading platform, Prime XBT, announced the official start of the largest giveaway in 2019. The giveaway, which ...

Unai Emery is having none of Ozil’s PR campaign… and even Arsenal stars are fed up with German star’s mood swi The SunSunSport's Chief Football Reporter claims nobody knows what to do with the £350000-a-week German midfielder.

Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico The New York TimesThe show's creator hopes its 17-day run in San Juan will call attention to the struggling island's needs as well as its riches.

News of Firms: Reputation Doc Handles Embattled NYS Mayor; Hogarth Heads for Miami; International PR Network Adds Eight - Mon., Jan. 21, 2019 O'Dwyer's PR NewsReputation Doctor is being paid $10000 to rep embattled Cohoes, NY mayor Shawn Morse, according to a report in the Albany Times Union. Mike Paul, the ...

ANKIEL COMEBACK A PR STUNT? STLtoday.comCOMMENT: Is Rick Ankiel's comeback attempt just a PR stunt to get some positive publicity? I don't see this with a positive outcome for the Cards. He'll be 40 ...

How to PR your life and influence people New Zealand HeraldCould individuals benefit from applying the principles of PR to their own lives?

Why the White House is attacking Democrats for traveling to Puerto Rico, explained Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid a partial government ...

Lin-Manuel Miranda’s Passion for Puerto Rico The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.

Trump tried to deny Hurricane Maria relief money to Puerto Rico VoxA Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...

PR: Dentacoin Trusted Reviews Revamped Version Released Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...

Jimmy Fallon Visits Puerto Rico and Performs With Lin-Manuel Miranda Hollywood ReporterDuring Jimmy Fallon's visit to Puerto Rico, 'The Tonight Show' host rode a zip line and performed with Lin-Manuel Miranda on the 'Hamilton' stage.

City Close to Choosing Consultant Firm for Early Intervention Program erienewsnow.comThe city's effort to address long-term budget deficits is continuing to take shape.

A Wave of Daytime Killings Has Puerto Rico on Edge The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.

Brexit: Jeremy Corbyn on PM's statement and offer of talks BBC NewsLabour leader Jeremy Corbyn says the prime minister is in "deep denial" and must change her red lines over a Brexit deal.

What “Hamilton” in San Juan Means to Puerto Rico The New YorkerMichael Schulman on Lin-Manuel Miranda's return to “Hamilton” this month, bringing the play to the Centro de Bellas Artes Luis A. Ferré, in San Juan, Puerto ...

P.E.I. PR referendum road show launches this week CBC.caGerard Mitchell, P.E.I.'s commissioner for the referendum on proportional representation, says his most important job is making sure Islanders understand the ...

PR: XRP Is Now Available on EO.Finance Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...

Facebook got into hot water for hiring this PR firm. The EPA was another one of its clients. GristThis story was originally published by Mother Jones and is reproduced here as part of the Climate Desk collaboration. Newly obtained emails reveal that officials ...

PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...

Puerto Rico Picks Bidders for Ailing Power Utility Wall Street JournalPuerto Rico took an important step toward privatizing its bankrupt public power monopoly and bringing in new investment to help modernize the utility and ...

The weekend the wheels fell off the Royal PR machine Daily MailREBECCA ENGLISH: In the twilight of her remarkable reign, the Queen could be forgiven for sitting back with a quiet smile of satisfaction.

LIVE: AFC Asian Cup 2019 – Thailand vs China PR FOX Sports AsiaThe group stage of the AFC Asian Cup 2019 is done and dusted with and we're all set for the commencement of the round of 16 of the continental showpiece.

The White House calls food stamp funds for Puerto Rico 'excessive and unnecessary' GristThe White House is all about providing piles of fast food to elite college athletes, but when it comes to funding Puerto Rico's post-hurricane food stamp program, ...

Did Kapil Sharma just call his wedding with Ginni Chatrath a PR stunt? Daily News & AnalysisAce comedian Kapil Sharma is grabbing the eyeballs once again, this time for a couple of things that he said on the latest episode of his comedy show.

Karl Stefanovic: PR experts reveal what went wrong for Today hosts NEWS.com.auFor years, Karl Stefanovic's loveable larrikin schtick ensured he was one of Aussie TV's most bankable stars — until it all came crashing down.

30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...

House floor erupts after GOP lawmaker shouts 'Go back to Puerto Rico' Roll Call The House floor erupted Thursday shortly before Congress adjourned for the week when Republican Rep. Jason Smith yelled a potentially racially charged ...

Editorial: As ‘Hamilton’ Plays in Puerto Rico, St. Croix Should Seize the Publicity Opportunity Saint Croix SourceBefore Alexander Hamilton was "young, scrappy and hungry" in New York, he was fending for himself on a small island in the Danish West Indies. That island ...

More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.

Less hurricane aid, slower response to Puerto Rico than to Texas, Florida University of Michigan NewsANN ARBOR—The federal response to hurricanes Harvey and Irma was faster and more generous than the help sent to Puerto Rico in preparation and in the ...

Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...

Puerto Rico’s $18 Billion Bond Restructuring Nears Completion Wall Street JournalPuerto Rico's federal supervisors are making a final push to write down $18 billion in sales-tax bonds under a settlement that would mark their largest ...

Why Puerto Rico Is No. 1 on Our Places to Go List The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.

Trump tried withholding disaster relief funds from Puerto Rico MSNBC"Not *content* to simply throw paper towels at the people of Puerto Rico's suffering," says Chris Hayes, "Donald Trump has been working actively from the White ...

'Win-win:' Manchester plant searching to fill positions hires 8 new employees from Puerto Rico telegraphherald.comMANCHESTER, Iowa — Growing up in Puerto Rico, Christian Arroyo dreamt of one day living in Alaska.

WARREN to Puerto Rico — MAYORS say HOUSING is top issue — BAKER'S climate change plan PoliticoGOOD MORNING, MASSACHUSETTS. THE 2020 FIELD IS GROWING — Sen. Elizabeth Warren is in Puerto Rico today, and she'll travel to South Carolina for ...

Elizabeth Warren heading to Puerto Rico next week | TheHill The HillSen. Elizabeth Warren (D-Mass.) is planning a trip to Puerto Rico next week amid reports that President Trump is considering diverting hurricane relief funding to ...

PR: ABCC To Suspend Release Of AT Tokens CoingapeSingapore: ABCC Exchange, the Cryptocurrency Exchange based in Singapore, has recently announced that it will be stopping the release of AT tokens under ...

PR: Cryptex Global: A Crypto Portal with global liquidity CoingapeCRYPTEX GLOBAL is a Crypto to Crypto Trading Portal, registered, licensed and established in Dubai, UAE set to roll the market. CRYPTEX GLOBAL trades ...

Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.

Wave of Killings Showcase Puerto Rico's Ongoing Weakened Security Insightcrime.orgA string of brazen homicides in Puerto Rico, some in broad daylight, has shocked residents and drawn attention to the weakened state of local law enforcement ...

Jimmy Fallon and José Andrés Discuss Puerto Rico on ‘The Tonight Show’ EaterAs part of his week-long celebration of Puerto Rico, Tonight Show host Jimmy Fallon took a break from zip-lining through the jungle and guest-starring in ...

Family tragedy puts golf in perspective for Puerto Rico's Max Alverio GolfDigest.comLA ROMANA, Dominican Republic — Max Alverio was proud of himself as he walked outside the clubhouse at Casa de Campo late Friday afternoon.

Hispanic Dems lead largest-ever congressional delegation to Puerto Rico | TheHill The HillSAN JUAN, Puerto Rico -- The Congressional Hispanic Caucus (CHC) campaign arm is bringing together the largest group of sitting lawmakers to ever visit a ...

Rebuilding a Puerto Rico Barrio: ‘Dead Is the Only Way They’ll Ever Get Me to Leave’ The New York TimesHurricane Maria led to a host of new plans to fix island barrios plagued by chronic flooding. A look at the Vietnam neighborhood shows why they may never be ...

Amazon stirs social media pot with tongue-in-cheek hashtag - PR Daily PR DailyA good hashtag is crucial for social media marketing. Hashtags—words or phrases preceded by a pound (#) sign on social media—help catalog your posts and ...

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