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Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Why You Should Write Press Releases: A press release is... Read More
Ever wonder why papers devote a page or more to... Read More
When developing a publicity campaign for their business many owners... Read More
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Commit this to memory, please: To get in the media,... Read More
Being part of a trade show gives small business a... Read More
Most business, non-profit and association managers live to tell about... Read More
The reason might be this simple: as a business, non-profit... Read More
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For business, non-profit and association managers, is it publicity that... Read More
A great way to celebrate your achievements and capitalize on... Read More
As eyes look forward to a new business year, many... Read More
Photographs are essential for getting good publicity in the print... Read More
The media need you. Need the information and expertise you... Read More
Managers ? the business, non-profit and association sort ? really... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
There are all kinds of smart moves professionals can make... Read More
If you are in Australia at the moment, it is... Read More
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Promotion for Professional Services Providers requires a different approach than... Read More
Do editors of newspapers, magazines and online news sites really... Read More
Small Business Owners should send press releases out at least... Read More
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1. Appearing in other types of media is the best... Read More
That's like asking if advertising is all about type faces... Read More
One of the primary tools still used by PR professionals... Read More
Public relations is popular because it is very cost-effective and... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
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At the core of any successful public relations campaign is... Read More
You can if, as a business, non-profit or association manager,... Read More
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So many restaurants spend money on publicity and then practically... Read More
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What's REALLY potent for a business, non-profit or association manager... Read More
You can have dozens of marvelous ideas to get free... Read More
I define public relations failure this way:key audience perceptions are... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
1) Package your story. Two critical elements will help you... Read More
You never know when 60 Minutes will knock on your... Read More
Sorry about my otaku with this issue (otaku = more... Read More
If you get the hang of speaking to the press... Read More
Who wants to face the challenges of a business recovery... Read More
Many of my clients have had the misguided perception that... Read More
1. Your press release should sound like news, not an... Read More
Question: Why should your business issue a press release? Answer:... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
Media kits include a combination of information whether created for... Read More
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